L&T BUSINESS STRATEGY

A CASE PRESENTATION ON L&T STRATEGY

Trusted by over 1 million members

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.













FOUNDERS L&T was founded in Bombay (Mumbai) by two Danish engineers.

Henning Holck Larsen

Soren Kristian Toubro















The Yellow used by L&T symbolizes wisdom, liberalism, hope, optimism, imagination, curiosity and high intellect. Yellow because it provides a happy balance between wisdom and optimism. Additionally it is i s supportive of expansion and diversification.















Company Profile •

Type-

Public

•

Industry-

Conglomerate

•

Founded-

Mumbai, India(1938) India(1938)

Headquarters-

Mumbai, India

•















Introduction •

Larsen & Toubro (L&T) is a technology, engineering, construction and manufacturing company. It is one of the largest and most respected companies in India's private sector

•

Seven decades of a strong, customer-focused approach and the continuous quest for world-class quality have enabled it to attain and sustain leadership in all its major lines of business

•

L&T has an international presence, with a global spread of offices.















Cont.. •

The company's businesses are supported by a wide marketing and

distribution network, network, and have established a reputation for strong customer support. •

L&T believes that progress must be achieved in harmony with the environment. A commitment commitment to community welfare and

















75 YEARS OF L&T Early Days

•

In 1938, the two friends decided to forgo the comforts of working in Europe, and started their own operation in India.















Early Days •

This crisis forced the partners to stand on their own feet and innovate. They started manufactu manufacturing ring dairy equipmen equipmentt indigenously.. These products proved to be a success, indigenously succes s, and L&T















THE JOURNEY

By 1944, the Company

In December

Prestigious















Cont..

The sixties were

In 1976 1976,, Holck-

Today, L&T is one of India's















SECTORAL PRESENCE

















BUSINESS STRUCTURE











































FINANCIAL















VISION







































































































































































1. 

SEZ Act to Boost infrastructural Development .

Cement Prices Reduced for State

Infrastructure Projects.

FDI Liberalization to Augment Industry

Growth.















2. Growth Rate

in Construction Activity Stimulating GDP Growth.

Hikes Unlikely to Slow down Growth.















3. Shifting

Consumption Pattern to Fuel industry Growth.

Rising

Urbanization to Boost Industrial Growth.

Green

Building in India















4. Low

Technology Adoption to Hinder Growth.

Construction As Per Indian Requirements. Ready-Mix-Concrete being Experienced With.















5. Technological

solutions helps in integrating the supply chain, hence reduce losses and increase profitability. With the entry of global glob al companies into the Indian

market, advanced technologies, are used in engineering & Construction. With the development or evolution of

MNC enter into Indian market.

infrastructure sector, many of the

















6. Ensure

a balanced transition to open trade at minimal risk to the Indian















Business Strategy The

company was mainly into engineering, procurement and construction segments. It also has a large exposure to commodity businesses such as cement and ready-mix concrete. In the year 2000, L&T began implementing its business restructuring exercise with its first two five year plans.















GROWTH STRATEGY L&T

is concentrating on hi-tech areas, vacating non-remunerative product lines and focusing on the exports market.















Risk Management Strategy Doing

business within India remains paramount. Vision is to become

an ‘Indian multinational’ not just another ‘multinational’.















Future Strategy  A

blueprint for the next phase of growth till 2015, named Vision 2015, at Larsen and Toubro Ltd is being drafted.  The first plan was devised by Boston Consulting Group, a leading global management consulting firm.













































MCKINSEY’S 7S FRAMEWORK















Systems















Strategic Mantras Followed By L&T



















































L&T BUSINESS STRATEGY

Recommend Documents