SHOPPING CENTRE , OWORONSHOKI THESIS FOR THE AWARD OF A BACHELOR OF SCIENCE DEGREE IN ARCHITECTURE.
AGBAJE OLAKUNMI T. MAY, 2009
Supervisor: Prof. Okedele
SHOPPING CENTRE OWOROSHOKI, LAGOS STATE.
A THESIS SUBMITTED TO THE DEPARTMENT OF ARCHITECTURE, FACULTY OF ENVIRONMENTAL SCIENCES, UNIVERSITY OF LAGOS, IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF SCIENCE DEGREE IN ARCHITECTURE (B.Sc)
BY AGBAJE TESLIM OLAKUNMI 060501004
MAY, 2009
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CERTIFICATION This is to certify that I am the sole author of this studio thesis as partial fulfillment for the award of a Bachelor of science degree (B.Sc) degree in Architecture and that it has not been presented by any previous application for submission.
Author
Supervisor
……………………
……………………...
Agbaje Olakunmi T.
Prof. Okedele
Nov., 2009
Nov., 2009
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DEDICATION I dedicate this thesis to architecture and my colleagues who have been a source of inspiration.
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ACKNOWLEDGEMENTS My profound gratitude goes to the Beneficent and Merciful God for all his blessings, my lecturers, my supervisor, my family for all the support, my friends and foes for keeping me on my toes.
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TABLE OF CONTENT ACKNOWLEDGEMENTS TABLE OF CONTENTS LIST OF FIGURES ABSTRACT Page
CHAPTER 1 1.0
INTRODUCTION 1.1 1.2 1.3 1.4 1.5 1.6 1.7
Background of study………………………………………..9 Statement of problems ……………………………………..15 Aims and Objectives ………………………………………..15 Hypothesis/Research Questions……………………………16 Scope and limitation of study………………………………16 Significance of study Operational definition of terms
CHAPTER 2 2.0
STUDY AREA 2.1 2.2 2.3 2.4
Location, Physical & Regional Setting……………………..17 Climatic Characteristics, Soil & Vegetation………………..18 People and socio-economic Activities…………………….19 Population and development……………………………...20
CHAPTER 3 3.0
LITEATURE REVIEW AND CASE STUDIES 3.1 3.2 3.3
Theoretical and conceptual framework…………………....25 Review of relevant literature……………………………….29 Case studies……………………………………………….....32
CHAPTER 4 4.0
RESEARCH METHODOLOGY 4.1 4.2 4.3
Methodology……………………………………………….39 Data collection……………………………………………...39 Data Analysis ……………………………………………….39
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CHAPTER 5 5.0
Site selection and analysis 5.1 Site selection…………………………………………..41 5.2 Site analysis……………………………………………43
CHAPTER 6 6.0
Design brief 6.1 Design/client’s brief, Goal & requirement…………...44 6.2 Spatial requirement/ Space programming…………....45 6.3 Special facility requirements and equipment………....45
CHAPTER 7 7.0
6.3
Conceptual Design 7.1 Layout Planning Concept ………………………….....47 7.2 Spatial requirement/ Space programming…………....45 Special facility requirements and equipment………....45
CHAPTER 6 6.0
6.3
Design brief 6.1 Design/client’s brief, Goal & requirement…………...44 6.2 Spatial requirement/ Space programming…………....45 Special facility requirements and equipment………....45
LIST OF FIGURE
PAGE
Fig 1 Map showing geographical location of Study area-Oworonshoki.................17 Fig 2 Satellite image of Oworonshoki…………….………………………………..18 Fig 3 House on water of nomadic fishermen…........................................................19 Fig 4 Bar chart showing literacy level in Oworonshoki Community……………..20 Fig 5 Bar chart showing age group percentage in Oworonshoki community…….21 Fig 6 Pie chart showing occupation percentage in Oworonshoki community…...21 Fig 7 Street view of Falomo shopping center……………………………………….32 Fig 8 Overview of Falomo Shopping center in its urban context………………….33 Fig 9 Ground floor sketch V.G.C Shopping complex……………………………....34 Fig 10 First floor sketch V.G.C Shopping complex…………………………………34 Fig 11 Site plan sketch showing parking……………………………………………..35 Fig 12 View from a…………………………………………………………………...35 Fig 13 View from b……………………………………………………………….…..36 Fig 14 View from side…………………………………………………………….…..37 Fig 15 Overview of Westside Center………………………………………………...37 Fig 16 View showing integration into the urban fabric of the city………………..38 Fig 17 View showing 8 storey housing block behind the center…………………..38 Fig 18 Pie chart showing land use percentage in Oworonshoki community….…..40 Fig 19 Map showing site in new Oworonshoki………………………………….…..41 Fig 20 Site of Oworonshoki shopping center……………………………………....42
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ABSTRACT In shopping centers all over the world, new modes of subjectivity, interpersonal relationship and models of social totality are being “tried on”, “taken off”, and “displayed in the same way one might shop for items. These are not modernist spaces of goal- directed individuals. Rather contemporary consumption sites are spaces of individuals involved with shopping, leisure and other socio-cultural activities. There is a need to address contemporary social needs and emerging economic potential in order to establish a new generation of shopping centers and leisure facilities. The sustainability of the center depends on the creation of public space which in their functionality and architectural character provides a new identity by fusing together the attributes of commerce, culture and leisure. This paper intends to identify attitudes and preference of Oworonshoki shoppers towards shopping environments-both traditional street markets as well as newer shopping centers-and engaging the experience of the Oworonshoki community toward new dynamic shopping and leisure horizons.
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CHAPTER
ONE
1.0 INTRODUCTION 1.1
Background of study
The concept of shopping districts in the heart of communities has been for quite some time. The Agora of the typical city of ancient Greece was essentially a shopping centre in the business district. The typical Arabian souk or market of the middle ages also had narrow protected centers lined with shops. These shopping districts were easily accessible and where situated in prime locations. They also functioned as meeting arenas and served as venues for communal functions. Several factors have led to the evolution of shopping centers which includes population growth. Population growth has led to the outward expansion of little communities into urban cities. This growth also affects major shopping centers which grow along with the suburbs and therefore, are now mega centre with retail chain stores, office buildings, entertainment and parking facilities. The shopping center establishes a new environment resulting from the banding together of individual businesses in cooperative fashion with the aim of creating greater communal effectiveness through unified endeavor. A new era for shopping centers has developed in which they have to meet the demands of this age to survive. Developments has progressed towards new commercial outlets and providing sustainable, ‘green’ buildings. Shopping centers now have to take into consideration their position in the community and the need to improve their amenities and services.
Shopping center as community centers The urban migration since the 1950s played a great part in the building of shopping centers close to residential communities and satellite offices. Suburbs without a major core within the community have little community consciousness so the needs of a kind of community center- a shopping center where they can enjoy shopping and other various cultural activities that bring the people of that community together which gives birth to a unique environment that aims at establishing an effective community through united effort.
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Shopping in Nigeria Commercial business is growing rapidly and attracting large mass of people. This is evident in the scattered mobile shops along our high ways and even streets which have attempted to contaminate our communities making them seem crowded and dirty and causing other vices like inexplicable traffic jams and extortion by false officials due to a poorly established commercial structure. Providing a commercial area would not only attract people for the purpose of shopping but also serve the function of providing an agreeable and comfortable meeting place for the community inhabitants.
Shopping centers as entertainment centers Today, lots of shopping centers include food courts, which were born in 1980s as an important convenience in shopping and dining. To display added value to visitors, shopping centre now have movie theatres, live music stages and open temporary exhibition floors. The design of shopping centers has also changed very much to create a more fun place to shop. The use of skylights, artificial ponds, plants, ornamental flowers, and sometime trees is also prominent. The dramatic Ancient roman townscape of the forum in Las Vegas and outlook of a miniaturized streetscape of Los Angeles in universal studios city walks are very popular tourist spots. Also the Silverbird centre mall and the Palms shopping mall are also popular attractions in Lagos with food courts, exhibition spaces, cinemas and outdoor activities.
Evolution of shopping centers Garden City The antecedents of the modern shopping center were the ancient agoras and medieval piazzas of European cities. The industrial revolution of the 19th century produced the department store but made cities crowded and dirty, and the desire to improve life by moving away from the city gave birth to the suburb and shopping mall. In 1842 Andrew Jackson Downing described English "Landscape Gardening" with "curvilinear" layouts in his Cottage Residences book, and inspired his disciples such as Frederick Law Olmsted and Calvert Vaux to improve city life with parks and gardens. Edward Bouton in 1892 built Roland Park near Baltimore that included a "store block" arranged in a linear pattern along a street to serve the commercial needs of a planned residential community.
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Similar store blocks were built in Los Angeles 1908 for the college tract on West 48th street. Ebenezer Howard in Britain 1898 published To-morrow: A peaceful path to Real Reform on garden cities to escape the industry and crowding of large urban centers, this led to the building of Letchworth.
Automobile center 1916 Chicago architect Arthur Aldis persuaded wealthy residents of Lake Forest, Illinois, and investors such as Cyrus H. McCormick, Jr., to form the Lake Forest Improvement Trust to build Market Square, an integrated shopping complex of 28 stores, 12 office units, 30 apartments, gymnasium, clubhouse and landscaping. According to Richard Longstreth, "The automobile was a central factor in this planning, since most Lake Foresters had cars at an early date. Market Square was perhaps the first business district to be laid out specifically to accommodate motor vehicles. The National Register of Historic Places has listed Market Square as the first planned shopping district in the United States. 1922 J. C. Nichols created Country Club Plaza on the outskirts of Kansas City, Missouri, as an automobile-centered plaza built according to a unified plan rather than as a random group of stores, owned and operated by a single entity who leased space to tenants. Nichols made the term "shopping center" popular to describe such commercial sites built for the automobile. 1928 Don M. Casto opened Grandview Avenue Shopping Center in Columbus, Ohio, with 4 supermarkets (Piggly-Wiggly, A&P, Kroger, Polumbos) and 20 other stores and parking for 400 cars. Grandview became a model for the auto-accessible strip mall. In New Jersey, Radburn was built as a planned city with parks and walkways and decentralized shopping areas. 1929 Westwood Village opened as a shopping center for the "second Hollywood" of Westwood built on the site of the 3300-acre Rancho San Jose de Buenos Aires, purchased in 1919 by department store owner Arthur Letts (Broadway, Bullocks), and developed as a housing tract after 1922, including the sale of 384 acres to UCLA in 1926 for a university campus that opened 1929, and a shopping center of 34 stores in 1929 that grew to 452 stores by 1939. 1943 Linda Vista Shopping Center in San Diego was built by the Department of Treasury for the government housing project that served Reuben Fleet's Consolidated Aircraft workers in World War II, and it was one of the first shopping centers designed as a unique space, separate from the streets and the houses, using a hollow square design for 82,000 sq. ft. on a block of land with landscaped green and pedestrian walks, but limited parking space for only 216 cars.
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Suburban center 1946 Abraham Levitt’s Levittown on long island pioneered the post-war era of mass-produced low-cost housing tracts located in automobile suburbs and satellite cities on the edge of large urban centers. 1947 the broadway-crenshaw center opened in south los Angeles in November, with 550,000 sq. Ft., 13 acres parking, anchored by a Broadway department store, Woolworth variety store, and von's supermarket. Known today as the Baldwin hills Crenshaw shopping plaza, it remains in operation as the oldest regional shopping center in the U.S. 1947 the north shore center opened near Beverly ma to serve as a regional shopping center for the Boston area, designed by Kenneth Welch as a village green with stores surrounding a 100-ft. Landscaped central open area. 1949 don m. Casto opened the town & country in the suburb of Whitehall east of Columbus: "nighttime shopping was inaugurated at town & country shopping center in Columbus, Ohio, when developer don casto hired grandma carver (a woman who dove from a 90-foot perch into a 4-foot pool of flaming water), to perform her act in the lighted parking lot, bringing shopping center promotion to a new level." 1950 Northgate opened near Seattle, the first regional shopping center defined as a "mall." anchored by a bon Marché department store, it provided 800,000 sq. Ft. For stores arranged in a linear pattern along a 44-foot wide pedestrian walkway, or "mall" that became the center spine of all future regional shopping centers. The word came from the British game of pall-mall, or "ball and mallett" combining elements of croquet and golf, played since the 1500s on a wide fairway green. 1951 valley plaza opened as the first shopping center designed to be built near major freeways, anchored by a sears store, located in the rapidly growing suburbs of the san Fernando valley north of los Angeles. 1952 Lakewood center opened 7 miles north of long beach near a Douglas aircraft factory as one of the largest shopping malls in southern California, with 100 stores and parking for 12,000 cars on 154 acres, anchored by a 350,000 sq. Ft. May co. Department store with 2 supermarkets at each end of the linear center. 8 years after, 13 other regional malls were built in the Los Angeles area. 1954 Austrian-born Victor Gruen designed northland, near Detroit, with 110 stores in 1,192,000 sq. Ft. On 2 levels, in a cluster arrangement surrounded by parking lot, modeled on the agora, the town squares of ancient Greece. Detroit's j. L. Hudson department store chain commissioned him to design a center 8 miles away from its flagship downtown store to take advantage of the recent suburban developments spawned by the city's postwar express-
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ways. In 1954, when it opened, the northland center was the world's largest shopping mall." (U.S news 12/27/99) 1956 Victor Gruen's 95-acre two-level Southdale center mall opened Oct. 8 in Edina, near Minneapolis, the first fully enclosed shopping center, with a constant climate-controlled temperature of 72 degrees, inspired by the design of the galleria Vittoria Emanuele designed and built by architect Giuseppe Mengoni 1865-77 in Milan, Italy. 1957 international council of shopping centers was founded with a membership of 36. The first chairman of the ICSC board was Leonard l. Farber who had developed suburban strip centers from his New York company headquarters. Albert Sussman was elected the ICSC president 1958-86. 1959 Burdick mall opened in Kalamazoo, a downtown pedestrian mall designed by victor Gruen who believed shopping centers could revitalize declining urban centers in the United States. The USIA selected Kalamazoo as the all-American city for 1959 with a traveling exhibit in Europe. The success of the Burdick mall inspired a national craze for downtown pedestrian malls. 1964 Ghirardelli square opened in San Francisco in renovated chocolate factory buildings from 1893, one of the first urban specialty malls. The Fulton street downtown pedestrian mall opened Sept. 1 in Fresno, California, "a pedestrian oasis with its fountains, cascades, pools, brooks and excellent sculptures was admired by architects around the world." (UNHCR) 1968 Montgomery mall opened as the first regional shopping center in the Washington dc area, followed by Tyson’s center in 1969, Landover mall in 1972 that was reborn in late 70s as "the first successful black shopping mall in suburbia".
Festival market place 1969 For the city's 200th anniversary, the San Diego City Council approved an urban renewal study with a downtown shopping center that became Horton Plaza, designed by Jerde Architects in 1975 and built by Ernest Hahn, opening in 1985, with a United Artists seven-screen movie theater. 1972 After 20 years of steadily expanding construction, the United States had a total of 13,174 shopping centers. 1976 Faneuil Hall Marketplace in Boston, built by Rouse Co. , following ideas of Ben Thompson, opened Aug. 26, on the 150th anniversary of the dedication of the original Quincy Market, and was one of the first "festival marketplaces" that centered on food and retail specialty items, causing a revival of older urban downtowns.
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Entertainment center The lifestyle concept first emerged in the late 1980s, starting with Shops of Saddle Creek in Germantown, TN, developed by Poag & McEwen in 1987, but it has really taken off in recent years. Since 2000, developers have built 84 lifestyle centers in the United States nearly four times the number of regional malls built during the same period. The decade of the 1980s saw the construction of more than 16,000 shopping centers. A Gallup poll showed Americans averaged four trips to a regional or neighborhood mall per month. 1996 AMC opened the largest megaplex in the U.S, a 30-screen, 5,700 seat theater in Ontario CA. "At the 200-store Ontario Mills Mall, a new concept called "interactive shoppertainment" specifically targets parents, dating couples, families and kids. The lure: do everything from ogling bobcats and lizards at an on-site museum to skiing in virtual reality video game." (Sun-Times 3/21/99) 2005 according to Emil Pocock, the largest shopping center in the world was the Golden Resources Shopping Mall in Beijing, China, with 7,300,000 square feet total area. West Edmonton Mall in Alberta, Canada was the largest mall in North America with 5,500,000 sq. ft. and 20,000 parking spaces. In the United States, the Mall of America in Bloomington, Minnesota is the largest, with 4,200,000 sq. ft., parking for 12,500 cars, and a seven-acre amusement park, nightclubs, restaurants. 2006 - Otay Ranch Town Center opened on 85 acres off Olympic Parkway in the boomtown of Chula Vista. As a "lifestyle mall," it will combine some aspects of a regional mall with an old-fashioned town square. In its first phase, it will have 80 specialty stores, mostly upscale. In its second phase, it will add an additional 20 specialty stores and possibly another upper-end department store. The project will have a "Main Street" for cars to drive past or park in front of many stores. The developer is Chicago-based General Growth Properties, who have calculated that an estimated 70,000 people cross the border each day, and 63 percent of them come to shop. (Citation: Schoenherr, Steven E. Evolution of the Shopping http://history.sandiego.edu/gen/soc/shoppingcenter.html [Feb. 17, 2006])
Center.
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1.2
Statement of problem
The use of building frontages as shops is a prominent feature in Oworonshoki community. This street trading has constituted a degree of discomfort due to the usurpation of the shops into the streets. Some key problems of the street trading are itemized as;
Poor shopping environment
Poor waste disposal facility
Unmanageable commercial activity
Insufficient storage facilities, security and other ancillary facilities.
In establishing a shopping center, some factors that threaten the design include;
Low awareness level among client, government and the designer.
Short sighted and unimaginative planning
Poor analysis of site access and landscaping
Climatic and environmental constraints
Some problems of the site include;
1.3
Parking spaces
Pedestrian and vehicular conflict
Absence of recreational and social facilities
Aims and Objectives
The aim is to design a shopping mall in the suburb, Oworonshoki, which would act as a solution to harmonize the uncontrollable state of commercial activities (including street trading), in a controlled and highly functional environment. Also in a world striving to go green and create sustainable architecture, the objective is to solve the challenges using an innovative sustainable design taking into consideration; the traditional and cultural identity of the Oworonshoki community.
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These problems will be addressed through
The conception of a contained and specific environment for commercial activities in the community The provision of both indoor and outdoor experience in relation to shopping activities The fusion of modern commercial and shopping trends with traditional and cultural activities. The provision of adequate parking facilities and security The provision of proper waste disposal mechanism Optimization of functionality by creating value added services Creation of proper storage facilities
1.4
Scope and limitations of study
The scope of the study is a shopping center which focuses on the establishment of a point of trading and communal activities after analyzing and resolving the unique characteristics and issues of the study area. Limitations encountered during this research include the poor response of the inhabitants of Oworonshoki due to the assumption that the data needed from them is being collected for use by the government and for their reservations on government officials. Other factors caused errors in figures data and statistics with some constraints like finance, time and unfavorable weather.
1.5
Significance of study
This study recognizes the local customs and preferences in trading in Oworonshoki community with the prospect of providing a solution to predominant problems. The provision of a shopping center will not only remediate the issue of unfitting infrastructures for trading in Oworonshoki but will also serve as a communal center for its residents. This study executes a transformation of the character of the Oworonshoki community to provide adequately, a comfortable, gratifying commercial environment.
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CHAPTER
TWO
2.0 STUDY AREA 2.1
LOCATION, PHYSICAL & REGIONAL SETTING
The subject site location is OWORONSHOKI community of Kasofe local government area of Lagos State. Oworonshoki is bounded to the north by Gbagada, to the south by Abule Okuta, to the west by Bariga and the Third mainland bridge and to the east by the Lagos Lagoon.
Fig1.
Map showing Oworonshoki geographic location.
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Fig2. Satellite Image of Oworonshoki.
Topography The topography of Oworonshoki is approximately 10 meters above sea level with a steep slope or gradient of 5meters. The soil is mostly marshy and clayey especially on the lowlands of the eastern shoreline of the Lagos Lagoon.
2.2 CLIMATIC CHARACTERISTICS, SOIL AND VEGETATION Oworonshoki is located in Lagos, Nigeria in the continent Africa, which falls in the tropical wet and dry region of the world’s climate. The Climate of Oworonshoki is not far from the average weather condition of Lagos State. There are two rainy seasons with the heaviest rains falling from April to July and a weaker rainy season in October and November with a brief dry phase in August and September and a longer dry season from December to March.
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The Relative humidity is generally high in the state throughout the year and is not usually less than 75% in the coastal areas around Lagos and 65% around Ikorodu and other northern locations. Relative Humidity could be well over 90% at peak periods around 0600 hours and be as low as 56% around 1500 hours. The average temperature in January is 27oC and for July 25oC. On the average, the hottest month is March with a mean temperature of 29Oc.
2.3 PEOPLE AND SOCIO-ECONOMIC ACTIVITIES Character of Oworonshoki The original settlers of Oworonshoki are the Aworis, who were the children of the Olofin of Eko (Lagos). The Aworis, who were mostly nomadic fishermen, migrated from Ile Ife through Agboyi and Isheri Olofin due to scarcity of resources and constant war and finally settled in a final location approved by “Ifa” (religious deity) due to the abundance of fish. Owo, now Oworonshoki, is an irregular oval land bound by the Lagos lagoon and the Third mainland bridge. A substantial amount of residents of present Oworonshoki work outside its community and the remaining engage in fishing, trading and sand dredging. The percentage of the unemployed is quite sizeable and is predominantly youths though some youths engage in menial jobs. The traders are mostly involved in small, medium scale businesses, usually in front of their homes; there are also small scale industrial activities as raft building for fishing, dredging and woodworking centers (Carpentry).
Fig3. House on water of the nomadic fishermen
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2.4 POPULATION AND DEVELOPMENT Demography Information sourced from the National Population Commission showed that the population of Oworonshoki as at the census taken in 1991 is 45,771 with male dominating at 24,052 (52.5%) and the female, 21,719 (47.5%). Informed projections based on the percentage population increase by 1996 figures (55,540) will have the population of Oworonshoki currently standing at 78,986 with an average population increase of 17.6% over every five (5) years.
Education Level Study shows a relatively high level of literacy especially among the youth of the area whose basic educational qualification the West African Secondary School Certificate-WASSC is as is the case is in the other parts of the metropolis.
Fig4. Bar chart showing literacy level in Oworonshoki Community
Age range Statistics show that a large percentage of the population is made up of young adults and youths. Youths, young adults and young couples occupy 60% of the population while the elderly occupy the remaining 40% of the population.
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Fig5. Bar chart showing age group percentage in Oworonshoki Community
Occupation A good percentage of residents work outside Oworonshoki and the remaining engage in fishing, trading and sand dredging. The percentage of unemployed people is quite sizeable and they are predominantly youths. There are more youths who engage in other menial jobs. Fig6. Pie chart showing occupation percentage in Oworonshoki Community
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Infrastructural Facilities Electricity and Telecommunication: Power supply in Oworonshoki is as in other areas in Lagos State, coming from the Power Holding Company of Nigeria (PHCN). Telecommunication is predominantly through cell phones as landlines have become obsolete and is however, frequent due to the presence of masts and power stations.
Water supply: The survey shows that majority of the people in the study area rely on water from the borehole. Other major sources of water are from pipe borne sources, wells, water tankers and the lagoon.
Drainage: Existing infrastructure includes surface drainage through gutters and drainage channels.
Waste disposal: Waste disposal facilities are few to nonexistent in Oworonshoki, although PSP services are available.
Vehicular access routes: There are two types of roads in Oworonshoki; namely Access roads and distributive roads. The Access roads direct traffic from the mainland into Oworonshoki while the distributive roads circulate pedestrian and vehicular traffic within Oworonshoki.
Problems associated with the study area; People
High concentration of low-income, unskilled labour High unemployment rate High population rate and congestion
Housing
Poor hygienic and dirty environment Over-crowding and insufficient housing Inadequate communal and infrastructural facilities Existence of dilapidated buildings Inadequate setback around buildings Lack of amenities and green areas
Drainage
Inadequate drainage system Blockage of drainage due to refuse dumps Over flooding of drainage during rainy season
Sewage/waste disposal
Inadequate waste disposal system Poor sewage system, leading to water pollution
Commercial activities
Inadequate infrastructure for commercial activities
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CHAPTER THREE 3.0 LITERATURE REVIEW The functionality of shopping centers has gone beyond only trading activities to social, communal centers. Traditionally, the market square has often been an essential part of a community from the existence of the first organized community. It had often been used as a meeting place for inhabitants of the town, and many other activities due to its character of attracting people from all over to trade goods and services. Shopping centers regenerate a community, creating whole mixed-use activity environments. New reasons have evolved for going to shopping centers everywhere around the world;
Shoppers aiming to satisfy an immediate need e.g. convenience store. Shoppers who make routing trips for household necessities needed weekly i.e. provisions. Shoppers who make infrequent purchases of lasting items like household appliances and furniture. The recreational shopper or those who see shopping as a social event.
The last category has been increasing therefore, the unique quality of the merchandise and the character of the shopping environment become quite significant. An individual in such a category goes to be entertained and while at it, may be convinced to buy a particular product. The success of a shopping center plan is dictated by the convenience of shoppers to encounter all retail point someway therefore, ensuring there are no dead spots where tenants of the shops do not receive customers.
Development of shopping centers in Lagos The shopping malls, a cultural entity has sneaked into the hard wired psyche of the Lagos citizen, several years of behind the acceptance of the phenomenon by city dwellers in most first world cities.
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Among the first set of shopping centers was Mega Plaza on Idowu Martins Street, Victoria Island. Mega Plaza was known as the first shopping mall in the country because for the time, Nigerian shoppers had the mall experience, encountering a multitude of retail outlets under one posh and well organized roof. In a city chocked with dysfunction and hardly any recreational facility, Mega Plaza provided shopping and recreational activities. Then the Silverbird Galleria opened its doors on Ahmadu Bello, Victoria Island, effectively adding a new dimension to shopping in Lagos - entertainment. With five cinema halls, exquisite bars, large atrium and an expanse store for movies, music and books spread out on a whole floor by Nu-Metro. Then there is the Palms which boasts of a food court and five cinema halls, and has become a foster home of sorts to hordes of Lagosians. Malls operate on the basic concept of low cost mass distribution of goods for retail. This is done by concentrating retail outlets to one controlled zone, creating the right ambience (air conditioning, heavy presence of mega brands, lots of parking space) and facilities (car parking, trolleys, automatic teller machine etc) to attract volumes of shoppers and providing goods at competitive costs, most often undercutting neighborhood family owned stores though lopsided economies of scale. Retail shopping and cinemas are emerging with their own structures, but how does that tie in with a megalopolis like Lagos where the whole city is in an uncontrolled (and largely untaxed) market? Can shopping malls in Lagos survive the slump that followed a similar boom in India (only 10 per cent of visitors to the malls were actually buying anything) with 20 to 30 malls within a small radius? Are local planning authorities, municipal governments, architects, investors and developers working together to predict the growth patterns of the new malls and those that will come Vis-à-vis the implications for the residents? Can malls actually serve as tools for reversing urban blight by incorporating intelligently designed buildings with parks, gardens, play area and other public utility spaces that improve the lifestyle of the citizens? With or without proper planning, the mall mania will spread, if only the stakeholders could see the opportunity for creating pockets of sanity in Lagos, then there might hope for the crazy city just yet. (Excerpt from “mall mania by Dayo Arigbagu, Design article in Guardian Life Magazine)
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Shopping center patterns Certain patterns of building arrangement have developed subject to the variations caused by site conditions, most of today’s centre’s fit one of the patterns described below and illustrated;
Strip shaped A strip shaped is defined with straight line of stores, with parking in front and a service lane in the rear. The anchor store, is commonly a supermarket in small strip centers, is placed either at one end or in the centre of the strip. A strip centre is usually a small neighborhood centre and the terms have come to be used interchangeably.
L Shaped A strip centre with a line of stores placed at a right angle to it, forming an L with parking in front of the stores and service lanes behind them. Anchors are usually pieced at the ends, but it is possible to place an anchor in the crook formed by the two lines of stores. The L shape is adaptable to corner locations and is used widely for both neighborhood and communitytype centers.
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U Shaped A strip centre with two lines of stores placed at right angles to the strip, forming a U, with parking in front of the stores and service later behind them. U-shaped centre usually have more store space than a strip of L’s and consequently tend to be community-type rather.
Cluster Shaped Cluster shaped is an early form of regional centre design. Stores are arranged around an angular area, with parking on as many as four sides, with service provided through a tunnel or shielded access or a combination of both. Early cluster centers were open-roofed although some have since been enclosed. A single-anchor cluster would probably have a corridor extending from the periphery to the centre of the cluster.
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T Shaped A centre designed to accommodate three anchor tenants which has parking at all sides, with service provided through shielded service bays either enclosed or open.
Triangle Shaped Triangle shaped is similar in many respects to the T, but with the added advantage of providing visibility of all anchor stores from the front of each side. The triangular design is likely to be somewhat wasteful of land. It is advisable to be employed where it optimizes the shape of the site. In most cases it has two levels without a parking structure; parking is usually done around its perimeter. Unlike a U shape which can be designed to have graded parking to allow direct entry at each level.
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Dumbbell Shaped A double strip of stores placed face-to-face along a mall, with anchor stores placed ar both ends of the mall, and with parking as well. The dumbbell is designed so that the anchors draw individuals into the mall in an effort to achieve maximum interchange of pedestrian traffic.
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Shopping center types Based on criteria established by the International Council of Shopping Centre (ICSC)
Arcade: a type of enclosed urban shopping centre popular in the 19th century, typically with an arched glass roof and two rows of shops either side of a pedestrian passageway, which often connected two parallel streets.
Community centre: a shopping centre of 100,000 to 350,000 square feet GLA, typically anchored by a one or two discount department, drug, or home improvement stores; they are commonly open, one-story, with stores arranged in a single strip, L- or U-shape.
Convenience centre: an open shopping centre with fewer than half-a-dozen with stores offering day-to-day necessities, such as a mini-mart, dry cleaners, wine and beer, video rentals, and the like.
Festival (or themed) marketplace: typically, an
urban shopping centre, featuring restaurant and entertainments, associated with a place of historic or cultural interest, such as Baltimore's Inner Harbor and Boston’s Faneuil Hall. a glass-roofed mall or mall courtyard, derived from the European glass-vaulted Victorian-era shopping arcades, especially the design of the Galleria Vittorio Emanuele II (built 1867) in Milan, Italy.
Galleria:
typically, an open-air shopping centre whose array of retail outlets (such as women's fashion stores, jewelers, leather goods, and restaurants) are designed to appeal to upscale consumers; lifestyle centers usually include attractive landscaping, fountains, outdoor seating, and other features that encourage browsing.
Lifestyle centre:
Mall: any large shopping centre (usually enclosed) with adjacent parking and out buildings. an integrated complex that may contain residences, offices, restaurants, theatres, a hotel and other services, in addition to retail stores.
Mixed-use centre:
typically, an open-air shopping centre of 30,000 to 150,000 square feet GLA with 3 to 15 stores, anchored by a supermarket.
Neighborhood centre:
Open-air: a shopping centre in which stores are directly accessible to the public; exterior walkways may be covered, but the stores are not enclosed under a single roof.
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Regional centre: a shopping centre with 400,000 to 800,000 square feet GLA, often an enclosed mall, with 40 to 100 stores anchored by one or more department stores.
Shopping centre: a planned group of connected retail stores, usually with an attached parking area, specially developed on a parcel of private property and managed by a single organization.
General Terminology Anchor stores: the largest retail outlets, usually located at the ends or corners of shopping centers, and chosen in part for their potential to attract customers to the shopping centre generally; departments’ stores usually anchor regional and super-regional malls and supermarkets are typical anchors in community centers. the total area of floor space (usually cited in square feet) leased for retail shops, consumer services, and entertainment, including restaurants. The total floor area of any shopping centre or mall is inevitably larger than the gross leasable area; the difference can be accounted for by mall offices, utility areas, storage, rest rooms, interior plazas, and other non-revenue producing spaces. Areas that are not let on longterm leases, such as assembly halls, exhibition space, public meeting rooms, and the like.
Gross leasable area (GLA):
Arcade: an entertainment area offering coin-operated computer games and other amusements.
Food court: a separate area of a shopping centre containing fast-food outlets and a common seating area.
Back of the house:
the office, stock room, and other non-retail areas of a
store. a large national chain store specializing in one line of products, such as home improvements, office supplies, or toys, that can overwhelm both smaller and more diverse competitors because of its size, variety of merchandise, and prices.
Category killer:
an area available for public use, ranging from a bare meeting room that can accommodate folding chairs and tables to a more elaborate hall with stage, adjacent kitchen, and other services.
Community room:
Draw tenant: a store that attracts a large number of potential customers to a shopping centre, often an anchor store.
Factory outlet: a retail store that sells merchandise direct from the manufacturer, usually at reduced prices.
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Mall rat: young person who frequents a shopping centre primarily for socializing and entertainment, rather than for shopping.
Mall manager: the person employed by the owner or a management company to supervise daily operations of a shopping centre.
Mall mayor: the retailer who acts as the informal spokesperson for the tenants of a shopping centre. person who walks in a shopping centre for exercise, especially during a period set aside for this purpose before stores have opened in the mornings.
Mall walker:
Market area: the geographical area from which a shopping centre draws its customers.
Outlet tenant: a free-standing retailer or service located on a separate parcel in front of a shopping centre; also called a pad tenant. (1) a physically separate store or service, such as a restaurant, bank, office, or motel, included in a shopping centre’s property; (2) unoccupied land on a shopping centre's property.
Outparcel:
(1) difference between value of inventoried merchandise and merchandise book value, attributable to waste, shop wear, carelessness, fraud, theft, and so on; (2) more specifically, loss of merchandise due to shoplifting, usually reported as a percentage of sales.
Shrinkage:
a shopping centre comprising two linear arrays of stores forming the shape of the letter T, with anchor stores at each of the three ends and parking on all sides.
T-shaped:
Tall-wall stall: a temporary retailing display and counter built against an empty wall.
Temporary tenant: typically, a retailer that rents space in a common area for a cart, kiosk, or tall-wall stall for less than a year.
U-shaped: a linear array of stores forming the shape of the letter U, with anchors placed in the centre or on the two ends and parking inside the U.
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3.3 CASE STUDIES Falomo Shopping Center Type: Regional center Reason: Urban Context, function, scale Falomo shopping center is an ultramodern, multifarious shopping center situated on Awolowo Road in Ikoyi. It possesses specialty shops for books fashion, banking, travel agencies and restaurants and also special areas with outlets for arts and crafts. The popularity of Falomo Shopping Center has resulted in the commercial activity overflowing into Awolowo Road, which has several offices and restaurants.
Fig7. Street view of the Falomo Shopping Center.
The center was built in two phases. Phase 1 consists of shopping blocks of 5 two-storey blocks linked by walkways on the upper floor. This contains 78 leasable shopping Units. Phase 2 started off with the restaurant and the cinema theatre. The cinema has been converted to the center for creative arts.
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The blocks are detached and connected together with concrete walkways for circulation. There are paved courtyards that are landscaped.
Analysis:
There is no focal point or definite entrance orientation therefore shops facing the major road seem more viable which has created some dead spots within the center. There center lack proper anchors and food courts or well located restaurants or food stalls. Due to its location in a major commercial hub and fair level of affordability, the shops are fully occupied. The center lacks prominent communal activity which makes it lifeless after working hours.
Fig8. Overview of Falomo shopping center in its urban context
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V.G.C Shopping complex Type: Neighborhood center Reason: Urban context, function V.G.C shopping complex is a neighborhood center that provides basic convenient goods and services for the residents of Victoria Garden City,Lekki. It is made up of two floors and a gallery and has leasable shops which are used for offices, cafes, salons, departmental store, pharmacy, clinic etc.
Fig9. Ground floor sketch V.G.C shopping complex.
Fig10. First floor sketch V.G.C shopping complex.
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The complex has 3 major anchors which are; Chicken republic, CRV Clinic and Rennies-a departmental store. It also has smaller shops that provide the residents with daily domestic needs and various services which makes it a busy complex. The Parking is a bit adequate; due to its location in an estate it was provided to accommodate mostly the vehicles of residents.
Analysis:
Fig11. Site plan sketch showing parking
Fig12. View from a
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Fig13. View from b
Fig14. View of Side
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Westside Project Type: Mega shopping center Reason: Urban Context, function, scale, ideology The Westside project, a new center for leisure and shopping in BernBrünnen, is an urban scale architecture project totaling 457200 meters sq. In addition to the 55 shops, 10 restaurants and bars, hotel, multiplex cinema, fun bath with wellness center and housing, this mixed-use program radically reinvents the concept of shopping, entertainment and living. Westside is one of a kind - a complex mixture of retail, residential and recreational facilities - an urban marketplace full of experiences that attracts visitors of all ages, interests and backgrounds. The development creates an exciting gateway into the city of Bern as it dramatically positions itself over the major highway and is integrated into the city with its own highway exit and train stop.
Fig15. Overview of Westside center
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Fig16. View showing integration into the urban fabric of the city
Fig17. View showing 8storey housing block behind the center
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CHAPTER
four
4.0 RESEARCH METHODOLOGY 4.1
Methodology
This research drives at discovering and exploring possibilities in the new trends of the design and function of shopping centers and its interaction and effects in its urban context. The methods used in the research of this shopping center incude:
Use of questionnaires and oral interviews of the resident, shoppers and shop owners in the study area.
Study of some thesis projects and various literatures relevant to the thesis topic.
Analysis and evaluation of relevant case studies.
4.2
Data collection
The proposed method for the research of Oworonshoki shopping center included a direct scrutiny of the study area, Oworonshoki, collection of various data from different sources, proper analysis and documentation of the data, relevant literature reviews and case studies.
4.3
Data analysis
The major sources of data collected were by: Primary method Secondary method
Primary method implied the use of questionnaires administered to residents of the study area and also personal interviews with the residents. The information collected where analyzed and used to produce the primary data. Secondary method implied the collection of information from the following:
National Population Commission:
to determine the current population and population growth of the subject area.
Survey General’s Office: to source the base map and aerial photographs. 39
Federal survey Nigeria: to get the topographical map of the subject area. Google Earth: to source for current satellite images of the subject area. The delegates from the group met with warm responses from majority of residents while others refused to divulge information about some sensitive issues like employment status and income. Also many residents were scared and very speculative of the delegates being spies from the state government. During field survey it was noted that residential/commercial zone accounts for 90% of the total land use. The residential and commercial zones go hand in hand due to the large concentration of mixed use buildings as shops and trading outlets can be found on virtually every building in Oworonshoki and also, due to the absence of a large central market, Commercial activities take place within the residential areas year round. This causes a gradual case of urban sprawl. A rehabilitative method of reducing this phenomenon is centralizing all commercial activities in a facility to organize the community, which means the establishment of a shopping center. Majority of the residences in Oworonshoki are inhabited by low income earners. Few “high brow” residential areas for the medium and high income earners exist though.
Fig18. Pie chart showing land-use percentage in Oworonshoki Community
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CHAPTER
five
5.0 SITE SELECTION AND ANALYSIS 5.1
Site selection
The subject site location is bounded to the north by Gbagada, to the south by Abule Okuta, to the west by Bariga and the Third mainland bridge and to the east by the Lagos Lagoon. The proposed site for the shopping mall is situated along the major distribution road network, and is characterized by various commercial activities situated along its length. The total area of the site is 47492 square meter.
Fig19. Map showing site location in commercial zone in New Oworonshoki
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Fig20. Site of Oworonshoki shopping center
Factors that need to be considered before the selection of proposed site of the project include;
Location The site has been situated along the major distribution road network of Oworonshoki where the road is used as a major distribution and also a major reference point to all inhabitants of the community due to its high commercial activity.
Accessibility Vehicular and pedestrian access has been give serious consideration due to the high importance of easy access to use the facilities by people. The accessibility of the site has good potentials due to its location on a major distribution road.
Utilities The availability of essential services such as water supply, electricity, telephone system, good drainage system, good conditional roads, pedestrian network around the site, spacious parking and adequate landscape and the various utilities present on site.
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5.2
Site analysis
This is the process of understanding the existing and proposed site qualities considering the factors that determine a sites character, the purpose each factor serves, the location of each factor, the category, the category into each factor will fit in the design process.
Topography The proposed site has a relatively gentle terrain and has been cleared for construction. This generally affords pleasant views into the site; the natural drainage pattern of the site is good.
Site potential The site can be highly used for effective landscape and adequate parking space due to its boundaries with the different access roads.
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CHAPTER
six
6.0 DESIGN BRIEF 6.1
Design brief, Goals & requirement
Mass housing is categorized as the most inherent part of an urban environment and as the most important thread in the urban fabric of the subject community. However, it is necessary to design and harmonize these housing units to infrastructural facilities provided in the master plan layout in order to achieve functional housing scheme. The design brief: to design a shopping center to cater for the needs of the Oworonshoki community and its surroundings therefore establishing a new environment resulting from the bonding together of individual businesses in cooperative fashion with the aim of creating greater communal effectiveness through unified endeavor. Shoppers could be categorized into three income levels: the lower, middle income and high income earners. The proposed complex should provide for all categories and the following class of facilities: Shopping facilities Business facilities Recreational facilities Others include; Administrative Commercial Communal Services
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6.2
Spatial requirement/Spatial programming
SPACE Shop Small Medium Large Special shops Ground floor First floor Department stores
AREA 33.75m2 40.5 m2 135m2
NO 32 20 15
PARKING Total shop area 5730m2 Total parking 300cars
REMARK
67.5m2 40.5m2
Snacks Restaurant cinema
35.8% for rage and vices 28% for vices 38% for vices 0.6m2 person
stoserserserper
Media store
Spatial facility requirements The main idea around the development of the proposed shopping center is the integration of both shopping, community service and recreational facilities to create a harmonious unit that would help to bring the community to a common ground of social uplift. The layout of the facilities, the indoor-outdoor relationship, circulation patterns around the complex for both shoppers and service circulation hence becomes the important design considerations.
Layout The internal cores of the center are used as indoor, relaxation spots, children’s play areas and as a social ground. The exterior is meant to provide the pull factor required to attract attention to the center. This is by the types of facilities that can be seen from the outside relaxation spaces and the exposure of shops facing outside the complex.
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Certain facilities where classified as magnets hence their strategic location ensure continuous circulation through the complex. The location of the magnets also reinforces the communal concept of the composition.
Circulation Circulation is meant to serve the following purposes: Ease of accessibility Ease of flow Economy and convenience Circulation of around the complex has been devised to be simple as possible by utilizing linear circulation around the complex. A major feature important to any shopping complex is continuous motion thereby necessitating the need for a closed mall form.
6.3
Design Concept
The ideology behind the design of the Oworonshoki shopping center is to establish an environment that brings together activities of commerce, culture and leisure to form a harmonious whole.
Layout The layout was planned with regard to the shape of the site which seems a bit triangular and other environmental factors. The site consists of a mall which has the indoor activities with retail shops, offices, food court and cinemas. The pavilion which has to do with outdoor activities acts as a meeting place for cultural activities. The amphitheatre acts as a stage to view and experience the center. The landscaped park is for outdoor activities like festivals, exhibitions and it has a great view of the Lagos lagoon.
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CHAPTER
Seven
7.0 Conceptual Design 7.1
Layout Planning Concept
The layout on site of the Oworonshoki shopping center is respect to the shape of the site and the accessibility by cars and pedestrians. Also taken into consideration are the panoramic view of the Lagoon and environmental conditions like the orientation of the sun. The major hub which is the mall is made up of a fusion of a modern mall with cinemas and food courts with traditional market. The main recreation space-the landscaped park has an orientation to benefit the panorama of the Lagos lagoon and allow for good lagoon breeze to flow into the site.
Conceptual analysis
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Site plan
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Ground Floor Plan
First Floor Plan
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Approach elevation
Side elevation
Side elevation
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Perspective view
Perspective view
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CHAPTER
EIGHT
8.0 CONCLUSION AND RECOMMENDATION 8.1
Conclusion
The shopping center design has provision for anchor shops, cinemas, retail shops, fish market, landscaped greenery and parking spaces. By this, the center would function effectively as a commercial centre and an entertainment and communal center were cultural ceremonies can be arranged.
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REFERENCES Stockport Express ---------------------- £2million improvement plan revealed to give facelift to Mersey way shopping mall k. Stockport Express Dadeland Mall, Miami, FL---------------------------- Long-term development plan for shopping centre Daylight, Artificial Lighting Concept---------- Forum Shopping Centre, Duisburg Mill Gate Shopping Centre, Bury-------------------Planning & Design Framework International Council of Shopping Centers -------Shopping Center Definitions for the U.S. Information accurate as of 2004 Newlands Shopping Centre-----------------How do you want your local centre to change? Manchester Evening News ------------------ Mersey view plan for shoppers. Manchester Evening News Nottingham city centre design guide--------- Shopping Mall workshop analysis. Nottingham city, London, UK Architectural Records--------------------------21st century Shopping Mall. Ingham Planning Lyndhurst, Pacific Highway, Lindfield NSW 2070---- Report on Shopping Centre Design
10 Shopping Centers Scheduled For Allied Stores Within 3 Years
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