ORGANISATIONAL STUDY OF KSE LTD SUMMER INTERNSHIP REPORT (In partial fulfilment f t!e "e#ree f Ma$ter f %u$ine$$ A"mini$tratin&
SUBMITTED BY: HI'AS KH (RA)*+,--)-)-**.&
Under the guidance of Prf Dr R /ELU (M.A, M.B.A, M.Phil., Ph.D., D.P. Tech) (Faculty guide – SRM)
DEPARTMENT OF SRM FA0ULTY MANAGEMENT SRM UNI/ERSITY1KATTANKULATHUR 2 .-3 ,-3 KAN0HEEPURAM DISTRI0T4 0HENNAI4 TAMILNADUINDIA %AT0H5,-)* 1,-). 1
('ULY 1,-)+& 1,-) +&
%ONAFIDE 0ERTIFI0ATE
Thi i to certify that the Su!!er Internhi" Re"ort entitled #ORGANISATION ORGANISATIONAL AL STUDY$% in "artial fulfil!ent of the re&uire!ent for the a'ar a'ard d of the the Degr Degree ee of Mat Mater er of Bui Buine ne d!in d!ini itr trat atio ion n i a recor record d of (Re#N5 RA)*+,RA)*+,--)-)-* -)-)-**. *. & origin original al traini training ng underg undergone one y HI'AS KH (Re#N5 duri during ng the the year year *+,-. *+,-.,/ ,/ of her her tud tudy y in SRM SRM Uni0 Uni0er eri ity ty%% 1att 1attan an2u 2ula lath thur ur 3a!"u under !y u"er0iion and the re"ort ha not for!ed the ai for the a'ard of any Degree4Fello'hi" or other i!ilar title to any candidate of any Uni0erity5
Su!itted for the 0i0a.0oce e6a!ination held on 777777777777777777777777777
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Si#nature f Gui"e
Si#nature f Dean
(Prf Dr R /ELU5
(Dr5 8YS9REE SURES9)
SRM Uni0erity)
2
66666666666666666666666 66666666666666666666666666 666 E7TERNAL E7AMINER
DE0LARATION
I herey declare that the re"ort entitled # ORGANISATION ORGANISATIONAL AL STUDY8 ha een "re"ared y !e during the "eriod fro! ;th 8une<*+,; to *,t 8uly<*+,; ANIL % =eneral Manager %KSEP/T LTD and under the guidance of Mr M ANIL Dr R /ELU >rofeor% SRM Uni0erity5
I alo declare that thi "ro?ect ha not een u!itted nor hall it e u!itted in future to any other Uni0erity or Intitute for the a'ard of any other Degree or di"lo!a5
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A0KNO9LEDGEMENT
Before I get into thic2 of the thing% I 'ould li2e to add a fe' heartfelt 'ord of gratitude for the "eo"le 'ho 'ere "art of thi "ro?ect in nu!erou 'ay "eo"le 'ho ga0e unending u""ort5 Firt and fore!ot I than2 god al!ighty 'ithout 'hoe !ercy and grace% I 'ould not e here @ 'here I a! today5
I than2 !y Dean Dr Faculty of Manage Manage!en !ent% t% SRM SRM Dr 'AYASH 'AYASHREE REE SURESH SRM Faculty Prf Dr R /ELU Sir for hi e6"ert ad0ice and hel"% Uni0er Uni0erity ity%% I alo than2 than2 !y guide Prf 'ithout 'hich the "reent tudy% could not ha0e een acco!"lihed% and I than2 !y college% SRM Faculty of Manage!ent% 'ho aided !e for doing thi "ro?ect5 It i 'ith "rofound "rofound gratitude that I ac2no'ledge ac2no'ledge the contriutio contriution n and co.o"eration co.o"eration e6tended y !y guide% Mr ANIL =eneral !anager (o"eration) (o"eration) and I 'ould 'ould li2e to than2 Mr ANIL ir% =eneral PRA%U ir 'ho too2 off hi uy chedule to ad0ice and guide u on the technical and other o0erall a"ect of the organiation5 I alo than2 !y fa!ily and friend 'ho rallied u"on !e hel"ing face the trying ituation and alo 'ere a ource of !y trength5
4
0ONTENTS S5A 3ha"ter ,
TITE )INTRODU0TION OF STUDY
)) ), )3 )* 3ha"ter *
>=E A ,.C
Nee" an" $i#nifi:an:e f t!e $tu"; O<=e:ti>e an" $:pe f $tu"; Sur:e$ Sur:e$ f "ata :lle:tin Limitatin$ f $tu";
,0OMPANY PROFILE AND PRODU0T PROFILE
-.,*
,) Hi$tr; f t!e :mpan; ,)) ?ualit; pli:; ,), /i$in ,)3 Mi$$in ,)* O<=e:ti>e$ f t!e :mpan; ,)+ Unit$ ,). 0apital $tru:ture $tru:ture ,)@
A:!ie>ement$ an" re:#nitin$
,) Mile$tne$ ,)B Tu Turn>er rn>er f KSE limite" ,))- 0mpetitrC$ infrmatin ,))) Future pr$pe:t$ an" #rt! plan ,)), S:ial et!i:$ ,, Pr"u:t prfile
3ha"ter C
3ha"ter -
3ha"ter ; 3ha"ter /
3ORGANISATION STRU0TURE
,C.,-
*DEPARTMENTS OF THE ORGANISATION
,;.C
*) Per$nnel "epartment !uman re$ur:e "epartment *, Finan:e "epartment *3 Maretin# "epartment ** Pr"u:tin "epartment *+ Pur:!a$e "epartment *. Stre "epartment + S9OT S9OT ANALYSIS . FINDINGS AND SUGGESTIONS 0ON0LUSION
5
-+.-* -C.--;
-/
%I%LIOGRAPHY
6
0!apter ) INTRODU0TION TO THE STUDY
7
INTRODU0T ION TO THE STUDY ,5 INTRODU0TION
The aic "ur"oe of e0ery organiation i to coordinate the effort of !any "eo"le to'ard the achie0e!ent of o!e co!!on goal5 o organiation can ur0i0e for long unle it ta2e care of "rudent "rudent utiliation utiliation o f the reource% "articularly "articularly hu!an reource5 reource5 9u!an reource reource are the aet o f an organiati organiation5 on5 Arganiatio Arganiation n i the "roce of identifying identifying and grou"ing grou"ing the 'or2 to e "erfor!ed% "erfor!ed% defining and delegating re"oniilitie re"oniilitie and the authority authority and etalihing etalihing relationhi" relationhi" for the for the "ur"oe of enaling "eo"le to 'or2 !ot !ot effecti0ely together in acco!"lihing the o?ecti0e5 Arganiation i the integration integrat ion of 0ariou de"art!ent and it function5 ound organiation organiation can contriute greatly to the continuity and the ucce of the enter"rie5 Arganiation tudy deal 'ith critical e0aluation and analyi of all the a"ect of a "articular fir!5 It gi0e a clear idea aout the function and "ractice of 0ariou head of de"art!ent a a 'hole5 Thi 'ould hel" to get a "ractical and real ti!e feel of 0ariou a"ect concerned 'ith organiation and to relate it to the conce"t and theorie tudied o far in the cla roo!5 Thi Thi "articular tudy gi0e a clear idea aout the function% "ractice and the delegation of auth author orit ity y of 1 S E ltd5 ltd5
)) NEED AND SIGNIFI0AN0E OF THE STUDY ,5 To fa!iliarie fa!iliarie 'ith the function function of the uine uine organiati organiation5 on5 *5 To tudy the 'or2 'or2 culture culture of the e6ecuti0e e6ecuti0e and the the 'or2er5 'or2er5 C5 To fa!iliarie fa!iliarie 'ith the differe different nt de"art!ent de"art!ent in the organi organiation% ation% the the tructure tructure and their functioning5 -5 To undertand undertand ho' ho' 2ey uine uine "rocee "rocee are carried carried out in the organia organiation tion55 ;5 To undertand undertand ho' ho' the theoretical theoretical 2no'led 2no'ledge ge go together together in order order to achie0e organiation goal5
), O%'E0TI/E O%'E0T I/E OF STUDY STUD Y The !ain o?ecti0e of the tudy i to get 2no'ledge aout the organiational and it 0ariou acti0itie of the de"art!ent5
1. To get knowledge knowledge about about the organisational organisational functions functions and strategies strategies followed by dierent departents to ful!l organisational goals. 2. To study how how the anageent anageent tries to control control and co"ordinate co"ordinate #arious departents to achie#e organisational goal. 3. To do $%&T $%&T analys analysis is of the the !r. !r. 4. To get an insight insight about about the cattle cattle feed feed industry industry
'
)3 S0OPE OF STUDY
Sco"e Sco"e o f the tudy tudy i i i!!ene i!!ene a it i na!ed at co0ering the entire o"eration of the "lant and functional de"art!ent in the organiation5 The tudy gi0e an inight into the day to day o"eration and and the the !anag anage! e!en entt o f the the organiation. In a road ene the co"e of thi "ro?ect 'or2 i an atte!"t to 2no' aout the organiation a a 'hole and alo aout the functio function n and the "ractic "ractice e o f the the organ organi iati ation on The The tudy tudy hel" hel" to unde undert rtan and d the the i!"ro0e!ent% the 'or2ing condition% 'or2 en0 'or2 en0iro iron!e n!ent nt o f the organiation5
)* SOUR0ES OF DATA DATA 0OLLE0TION 0OLLE0TIO N
PRIMARY DATA
>ri!ary >ri!ary data data i thoe thoe data data collect collected ed fro! fro! real life5 nd nd it i collect collected ed y the e!"loy e!"loyee ee directly5 It i collected y uing direct inter0ie' and oer0ation5 SE0ONDARY DATA
Secondary data are thoe data 'hich are already a0ailale i5e5 they refer to the data 'hich ha0e ha0e already already een collected and analyed y o!eone ele5 The econdary data collected fro! ?ourna ?ournal% l% e6iting record% co!"any file% and annual re"ort of the co!"any5 It i collect collected ed to find out out the "rofile "rofile o f the co!"any it functioning and o0erall "erfor!ance of the co!"any5
)+ LIMITATIONS OF STUDY Ane of the i!"ortant i!"ortant li!itation li!itation of thi i hortage hortage of ti!e5 The reearcher reearcher could not ee all the e!"loyee "eronally and hence the reearcher could not collect o"inion of all e!"loyee5 The reearcher could not ee the 'or2er "eronally Buy chedule of the officer and e!"loyee "re0ented lengthy dicuion5
•
3onceal!ent of confidential !atter5 !atte r5
•
>eriod of tudy i li!ited5
(
0!apter , 0OMPANY 0OMPANY PROFILE AND PRODU0T PROFILE
1)
, 0OMPANY PROFILE AND PRODU0T PROFILE ,) HISTORY OF THE 0OMPANY 1erala Sol0ent E6traction 'a incor"orated in ,/C under the Indian co!"anie ct ,;/5It 'a regitered a a "ulic co!"any 'a held on *+ Actoer ,/C5 It 'a for!ally 2no'n a ol0ent e6traction li!ited (1SE) 'a "ro!"ted y 15 Franci% M3 >aul% T5A T5A >aul and 5> =eorge5 o' it i co!e to 2no' a 1SE td 51SE i engaged in the "roduction of cattle feed% Sol0ent e6tracted coconut oil% rice rain oil% de oiled coconut ca2e are other oil ca2e
The co!"any co!"any i !ainly !ainly engaged engaged in ani!al ani!al feed di0iio di0iion% n% oil ca2e "roce "roceing ing di0iion di0iion co!"ri co!"riing ing !il2 !il2 and !il2 !il2 "roduc "roduct t includ including ing ice crea!5 crea!5 The The co!"any co!"any co!!and co!!and the reourc reource% e% e6"erti e6"ertiee and infratru infratructu cture re to !anufact !anufacture ure a range range of li0etoc2 li0etoc2 feed in high 0olu 0olu!e !e coco coconu nutt oil oil fro! fro! coco coconu nutt oil oil ca2e ca2e and and refin refined ed edi edile le oil oil 5the 5the co!"a co!"any ny ha ha endea0ored to u""ly it "roduct to cuto!er through an e6teni0e net'or2 of dealer and retailer 'hich 'hich fro! a dedicated dedicated force force ehind ehind the ucce ucce of the co!"any co!"any55 It i a !atter of "ride that the co!"any
The ca"acity of the "lant 'a raied to /+ ton "er day 5By ,* the cattle feed ca"acity 'a increaed to ,++ ton "er day 5In ,G the cattle feed ca"acity 'a increaed to ,+ ton "er day 5The co!"any econd "roduction unit 'ith ca"acity of ,;+ ton "er day ol0ent e6traction co!!enced o"eration at 'a!inatha"ura!% dindingul ditrict in ta!il nadu in ,
The co!"any "ro0ide direct e!"loy!ent e !"loy!ent to ,+++ "eo"le and indirect e!"loy!ent to ;+++ "eo"le
•
To "lant culti0ate and "urchae all 2ind of food tuff and deal in the! To deal 'ith all 2ind of !il2 and !il2 related "roduct li2e candie% utter and ghee
•
etc5 The !ain o?ecti0e o?ecti0e i the ocial concern% concern% I5e5 the children children infor!ation infor!ation 3entre and
•
"ar2 at irin?ala2uda% conducted to co!!e!orate the il0er ?uilee of "roduction of the co!"any at a cot of C+ la2h ha een o"ened for "ulic on econd "ril *+++5the co!"any contriuted r ; la2h to the 2argil fund and all the e!"loyee of the co!"any contriuted their one day 'age for their good ecaue the co!"any alo contriuted r *; ra2h to Tuna!i Tuna!i fund for hel"ing thoe 'ho lot e0erything
11
1SE had co!"uteried it o"eration 'ay ac2 in the year ,H 1SE 'ent to u"grade it ED> etu" furthe further5 r5 3uto!er 3uto!er !ade !ade ER> oft'are oft'are "ri0at "ri0atee li!ited li!ited%% 3ochin 3ochin and online online co!"uteriation 'a fully i!"le!ented at allot a llot "lant% eing cuto! !ade for 1SE thi ER> oft'are% 'ith S RDBMS% front end or 0iual aic and 'indo' T AS had integrated i ntegrated all function of the organiation 0ia F% inventory, illing% "ayroll% MIS% Share ccounting etc5 The head office at Irin?ala2uda ha * er0er and -+ node running the a""lication5 Ather unit are ao0e er0er and ;+ node5 The latet "lant at 0edagiri% 2ottaya! ha a co!"uteried control roo! for !onitoring ho!ogeniation% ie reduction% atching% "elletiation% "ellet cooling and a"iring yte!5 ,)) ?UALITY POLI0Y
Je at 1SE td% Irin?ala2uda di0iion hall endea0or to "roduce ani!al feed to atify the need need of the the cuto cuto!e !err and and 'ith 'ithin in the the regu regulat latory ory re&ui re&uire! re!en entt and and loo2 loo2 for for cont contin inua uall i!"ro0e!ent in all "here of our acti0itie through 'hole hearted effort of our co!!itted and trained e!"loyee5
,), /ISION
Je hall endea0or endea0or to !aintain !aintain leaderhi" leaderhi" through &uality "roduct% "roduct% e6"lore e6"lore ne' a0enue in "roduct de0elo"!ent and !ar2eting% create a trong ond et'een the !anage!ent% 'or2 force% force% dealer dealer and cuto!er% cuto!er% contriu contriute te to ocial ocial de0elo de0elo"!e "!ent nt and rural rural u" lift!en lift!entt % contantly tri0e for e6cellence in all "here of our acti0itie5 ,)3 MISSION
,5 *5 C5 -5 ;5
To !ain !aintai tain n the !ar2et !ar2et lead leaderh erhi"5 i"5 To !ini!ie !ini!ie the cot incurri incurring ng in "roduction "roduction "roce5 "roce5 To !ain !aintai tain n the "roduc "roductt &ualit &uality y5 To e co!" co!"etit etiti0e i0e at all all !ar2e !ar2et5 t5 To e co!"li! co!"li!ent ent to all gloal gloal &uality &uality tandard tandard55
,)* O%'E0TI/ES OF THE 0OMPANY
The co!"any ca!e into e6itence 'ith a 0ery !odet o?ecti0e to hel" the 3oconut ,Ail !iller through ol0ent e6traction "roce5 chie0ing the a!e 'ith re!ar2ale ucce% 1SE td% o0er the year ha e6"anded conideraly% ha0ing 0entured into other gro'th area a 'ell5 The oil co!e 'a 0ery i!"rei0e% ucce ha follo'ed ucce5 Today 1SE td i a!ong the to" ran2ing indutrial houe in the tate of 1erala and a recognied indutrial force% nationality5
12
Main o?ecti0e are:. ) To increae increae the ale5 , To i!"ro0e i!"ro0e e!"loyee 2ill 2ill through training5 3 I!"ro0e cuto!er atifaction y reducing cuto!er co!"laint5 * I!"le!ent &uality !anage!ent yte!5 + Reducing do'n ti!e of the "lant5
,)+ UNITS
K K K
SJMI SJ MIT T9>U 9>UR RM M UIT UIT LED=IRI U UIT >11D U UIT
K
1ARTTY UIT
K K K
1AI 1AI11 11R R UI UIT T.DIR DIRY Y DIL DILIS ISIA IA5 5 T9 T9 YUT9U UT9U UI UIT T . DI DIR RY DILIS DILISIA IA LED LED=I =IRI RI UIT UIT . I3E I3E 3RE 3REM M DIL DILIS ISIA IA
,). 0APITAL STRU0TURE
The hare ca"ital of the co!"any co!e of the co!"any co!e to C*+ la2h fro! around .+-hareholder5 It hare are lited in toc2 e6change of Mu!ai% 3hennai% 3ochin5 Thi 3,la2h 'here di0ided a C* la2h hare of RS ,+ each5 o' the 0alue of the hare i RS GC+(!arch *+,;)
,)@ A0HI/EMENTS A0HI/EMENTS AND RE0OGANITIONS RE0OGANITIONS
KBet "roducti0ity "erfor!ance for cattle feed in India 'ard 'ard fro! ational "roducti0ity 3ouncil continuouly for Ele0en Year Year ,/.G to *++;.+/5 K The Sol0ent E6traction ociation ociation of India .SE 'ard for highet highet "roceor of coconut ca2e in India% ince intitution of the a'ard5 K 1erala tate tate "roducti0ity "roducti0ity 3ouncil 3ouncil a'ard5 a'ard5 K To" To" 3attle feed a'ard a'ard for afflatio afflation n free feed fro! The Indian I ndian ociation of 0eterinary >athologit (IL>) (IL>) and 1erala griculture Uni0erity5 K Ta!il Ta!il adu >roducti0ity >roducti0ity 3ouncil Safety 'ard5 'ard5 K ni!al utrition Society of India 'ard 'ard for 3o!"anyN contriution contriution for "ro"agation of alanced co!"ound li0etoc2 feed in India5 K Indutry E6cellence 'ard 'ard fro! the Indian Society for for the tudy of ani!al Re"roduction for the year *++,5 K Entre"reneur 'ard 'ard fro! the 3ollege 3ollege of Leterinary Leterinary and ni!al Science5
13
,) Mile$tne$
,G*: The 3o!"any 3o!"any tarted "roduction in Irin?ala2uda 'ith a ol0ent e6traction ca"acity of -+ MTN "er year5 ,G/: ne' "lant 'a et u" Irin?ala2uda to "roduce ;+ MTN MTN of ready !i6ed cattle feed5 ,G: >roduction ca"acity f cattle feed "lant in Irin?ala2uda increaed to /+ MTN "er day5 ,C: In Irin?ala2uda% fully auto!atic ne' cattle feed "lant tarted o"ened 'ith a ca"acity of ,*+ MTN "er day5 ,-: The ol0ent e6traction "lant "lant ca"acity at Irin?ala2uda increaed + MTN MTN "er day5 day5 ,G: 3attle feed "lant at Irin?ala2uda ca"acity increaed ,+ MTN "er day5 day5 ,: ne' !i6ed cattle feed tart o"eration at S'a!inatha"ura! in Ta!il Ta!il adu 'ith a ca"acity of ,++ MTN "er day5 ,: ,: ol0ent ol0ent unit unit 'ith a ca"acity ca"acity of ,*+ T>D T>D co!!ence co!!ence o"eration o"eration at the the Ta!il Ta!il adu "lant5 ,+: ,+: Introductio Introduction n of 1S 1S Su"re!e Su"re!e "ellet a y"a y"a "rotein "rotein cattle feed in in the !ar2et5 !ar2et5 ,,: ,,: >ala22 >ala22ad ad ranch ranch tarted tarted55 ,*: ,*: 3attle feed !anufact !anufacturing uring eing eing in third third "arty unit5 ,C ,C:: Enter Enter e6" e6"or ort t !ar2 !ar2et et55 ,-: ,-: 1ey Forte Forte the ne' cattle cattle feed u""le!en u""le!entt for cattle introduc introduced5 ed5 3attle 3attle feed ca"acity ca"acity t S'a!inatha"ura! S'a!inatha"ura! increaed to ,+MTN ,+MTN "er day5 day5 ,;:
,/: ,:
,:
1S Su"re!e Sunflo'er Refined oil launched5 Legetale oil refining "lant co!!iioned5 3attle feed "roduction tarted at Myore in 1arnata2a5 3alicut ranch o"ened5 *-+T>D cattle feed "lant at Ledagiri 1ottaya! ditrict tarted o"eration5 3o!"any ac&uired it fourth !anufacturing unit at >ala22ad for feed aunched Dairy "roduct5 A !odern childrenN "ar2 and infor!ation 3entre ha een co!"leted at Iriniala2uda for the enefit of "ulic5
3o!"any introduced KS Delu6e "lu the "allet feed in 9DRE ag for 1erala: *+++:
3o!"any tarted "roduction and !ar2eting of "ateuried !il2 and "roduct fro! 1oni22ara Dairy% Thriur ditrict% 1erala and Thalayuthu Dairy% >alani Talu2 Talu2
14
% Ta!iladu5 *++*:
3attle feed "roduction at Irin?ala2uda unit increaed increaed to ,;MTN "er day5 day5
.Ice crea! Let Let launched5 *++C: Started "roducing cattle feed in a leae "lant "lant at Edayar% Edayar% 1ala!aeri5 . 3attle feed "roduction at the S'a!inatha"ura! unit increae ,;MTN "er day5 *++-: c&uired land fro! 1IFR for tarting the ne' "ro?ect of *++T>D ol0ent "lant ,++T>D oil "hyical refined "lant at 1IFR "ar2% 1oratty5 1oratty5 .ISA ++,:*+++ accreditation for irin?ala2uda5 *++;:
3attle feed "roduction ca"acity at the irin?ala2uda unit increaed increaed to *,+MT "er day .3o!"any ac&uired "ro"erty at Myore5 .ISA ++,:*+++ accreditation for Ledagiri edagiri and S'a!inatha"ura! unit5
*++/: Tenth Tenth 3onecuti0e 3onecu ti0e ational >roducti0ity >roducti0it y 'ard5 .Sol0ent e6traction "lant at irin?ala2uda di!antled *++G: 3attle feed "roduction "roduction increaed to *;MTN5 *++: 3o!"any ha o'n et "roducti0ity >erfor!ance 'ard5 *++: 3attle feed "roduction "roduction ca"acity at S'a!inatha"ura! increaed to *++MTN "er "er day5 day5 .3o!!enced ;++T>D fully tat of the rt =er!an Technology Technology ni!al feed "lant at Irin?ala2uda5 *+,+: Ice crea! "roduction unit at Ledagiri co!!iioned
,)B TURNEO/ER OF KSE LIMITED
The total turno0 turno0er er during during the year year i!"ro0 i!"ro0ed ed ,+ ,+ co!"ared to the i!!ediate "receding year5 Since ,B@. KSE ha een !a2ing teady "rofit and "aying uninterru"ted di0ided and a *+O yearly ond to the e!"loyee5 The turno0er ha recorded continue gro'th and the frm o"eration ha0e alo 2e"t riing croed croed R ,C++ ,C++ !illio !illion n durin during g ,G. ,G. the "rofit fr "heno!enally5 "heno!enally5 The net "rofit "rofit recorded in ,G. i around ,++ ,++ !illion5 >rudent financial !anage!ent and a futuritic outloo2 ha een the aiding "rinci"le of turning around the initial etac2 into trength5 The co!"anyN contant in0et!ent in gro'th ha0e een "roducing good return5 The financial future of KSE li!ited i ecure and right5
15
,))- 0OMPETITORCS INFORMATION
Se0ere co!"etition e6it in the cattle feed indutry5 Mot of the co!"etitor are fro! 1erala and !any of other nearet tate5 Mot of the "eo"le in 1erala and !any other outhern tate of India ue cattle feed for their co' and uffaloe and thi !a2e the co!"etition 0ery tough5 In the cattle feed ector co!"etition i !ainly fro! =o0t% ector 3o!"any 1erala feed ha et a "lant at 1alletu!2ara5 Mil2 !ar2eting of 1erala (MIM) i alo a trong co!"etitor of 1SE in the dairy di0iion5 =o0t% i ho'ing high "rotectioni! to'ard Mil!a5 1SE td i gi0en "er!iion to "rocure !il2 only fro! certain area of Thriur ditrict5 Leta ice crea! i another !il2 "roduct of 1SE td5 It ha !any co!"etitor in the !ar2et5 So the co!"any !ay ado"t etter trategie to face tiff co!"etition5 The !ain co!"etitor are a follo': K 1era 1erala la feed feed.. 3att 3attle le feed feed K Myo Myore re feed feed.3 .3att attle le K >ri! >ri!aa fee feed.3 d.3att attle le K =odre =odre?? .ni!a .ni!all feed.3a feed.3attle ttle feed feed K Mil! Mil!a. a. !il2 !il2 "rod "roduc uct t K !ul !ul.! .!il2 il2 "rod "roduc uct t
,))) FUTURE PROSPE0TS AND GRO9TH PLAN
I5
i! i! to incr increa eae e ann annua uall ale ale turn turno0 o0er er int into o ++ ++ cror crore5 e5 The Then n incr increa eae ed d the the "roduction ca"acity alo5
II5 II5
i! i! to incr increa eae e the the "ro "rodu duct ctio ion n of !il2 !il2 "rod "roduc uct t55
,)), SO0IAL ETHI0S
>ro"er di"oal of 'ate there y controlling en0iron!ent "ollution5 >ro0iding direct and indirect e!"loy!ent5 *;la2h donated to Tuna!i relief fund5 Money donated to earth&ua2e relief fund5
An *th March% ,% on the occaion of co!!e!orating the Sil0er 8uilee of the firt "roduction of the factory% the Manage!ent of 1SE i!ited "ro!ied the "ulic that th at a >ar2 and irary 'ill e et u" to enefit the children of urrounding5 An *nd "ril% *+++% the 1S >ar2 and children< infor!ation 3entre 'a o"ened to the "ulic to fulfill the 3o!"any<
16
ocial re"oniility5 d?acent d?acent to the Regitered Regite red Affice of the 3o!"any at Irin?ala2uda the 1S >ar2 i "read o0er !ore than half an acre of land5 The locale i leed 'ith uni&ue cenic eauty and "ritine char!5 Jith a eautiful uilding of nearly C+++ &5 ft5% 'hich acco!!odate a lirary and Infor!ation 3entre and children< "laying e&ui"!ent<% thi 3entre "ro0ide the follo'ing facilitie: •
>ar2 'ith latet "layi "laying ng e&ui"!ent< e&ui"!ent< for childr children en . a ne' rider i!"or i!"orted ted fro! 3hina 'a recently intalled5
•
Beautiful% luh greenery and reting "lace for the "arent acco!"anying the children5
•
good lirary – 'ith an e6teni0e election of oo2% !againe and "eriodical to facilitate ac&uiition of 2no'ledge5
•
3o!"uter – 'ith !ulti!edia facility5 fa cility5
•
•
e'"a"er and other infor!ati0e !againe for the gro'nu"5 n o"en air tage in the co!"ound for cultural "rogra! and co!"etition5
For the "eronality de0elo"!ent of the children an aociation 'a for!ed and it 'a na!ed% 1RTLY (1eye ociation for Regular Training nd Loluntary Youth cti0itie)5 An ehalf of 1RT 1RT LY 0ariou co!"etition and "eronality de0elo"!ent "rogra! are conducted5 a "art of 3hildren< Day celeration% in the !onth of o0e!er% a "ainting co!"etition i held e0ery year for chool going children on all 1erala le0el5 The "ainting co!"etition are uually conducted for C or - day5 3o!"etition are alo held for 1= tudent and the 'inner are cro'ned 'ith Leta Bay >rince and Leta Bay >rincee5 Lariou cultural co!"etition are alo held during thee day5 early *;++ tudent ued to "artici"ate in the co!"etition5 During the chool 0acation . Ana!% 3hrit!a and u!!er 0acation . 0ariou "rogra! li2e "ulic "ea2 "ractice% 9and'riting i!"ro0e!ent clae% ui co!"etition and other "eronality de0elo"!ent clae are conducted5
17
,, PRODU0T PROFILE
The !ain "roduct !ar2eted are ) K S 0AT 0ATTL TLE E FEE FEED D
It include i6 ty"e they are
>roduct a!e
For!
Jeight
a)
1 S ARDIRY
MS9
;G 1g
R ,+C+
)
1S SU>ER
MS9
/+ 1g
R ,,,+ ,,,+
c)
1S DEUP
>EETS
G+ 1g
R ,C+*
d)
1S DEUP >US
>EETS
;+ 1g
R *
e)
1S SU>REME
>EETS
;+ 1g
R ,++
f)
1S >REMIUM
>EETS
;+ 1g
R +*
, KS SUPREM SUPREME E (Refin (Refine" e" $unfl $unfler er epeller epeller il& 3 'ERS 'ERSEY EY 0OPR 0OPRA A 0AK 0AKE E * KS FORTE FORTE (Fee" (Fee" Supp Suppleme lement1T nt1T ni:& + KS MINE MINERA RAL L MI7T MI7TUR URE E
. KS MILK ILK PRO PRODU DU0T 0TS S
It include fi0e ty"e they are a) ) c) d) e)
1S > (1S (1S MI1 MI1)) 1S =9EE 1S 3URD 1S BUTT BUTTER ER MI1 MI1 LEST LEST I3E I3E 3RE 3REM M
1'
>rice
0!apter 3 ORGANISATION STRU0TURE
1(
0!apter * DEPARTMENTS DEPARTMENTS OF THE ORGANISATION ORGANISATION
21
4.DEPARTMENTS 4.DEPARTMENTS OF THE ORGANISATION ORGANISATION *) PERSONNEL PERSONNE L DEPARTMENT DEPARTMENT HUMAN RESOUR0E DEPARTMENT
9u!an reource and ad!initration de"art!ent i the de"art!ent% 'hich enale the !ooth 'or2ing condition and har!ony in e!"loyee e!"loyer relationhi" 1SE li!ited ha gi0en Ut!ot care in gi0ing function to the "eronnel de"art!ent% the aic function include recruit! recruit!ent ent%% electi election% on% induct induction ion traini training ng and de0elo de0elo"!e "!ent% nt% !oti0a !oti0atin ting g the e!"loy e!"loyee< ee< "erfor!ance a""raial
cco ccord rdin ing g to 8U3I 8U3IUS US #9u! #9u!an an reou reource rce refer refer to a 'hol 'holee con conit itin ing g of inter interre relat lated ed%% interd interde"e e"ende ndent nt and interac interactin ting% g% "ycho "ycholog logical ical%% "hyio "hyiolog logical ical%% ociol ociologi ogical cal and ethical ethical co!"onent$ Thu 9u!an reource re"reent the &uantitati0e !eaure!ent of 'or2 force re&uired in an organiation
-5,5, The The !a?or function function of "eronnel !anager are :
• • • • • • •
Man "o'er "lanning including ?o analyi %?o "ecification and ?o decri"tion Recruit!ent to all the de"art!ent of the co!"any Training of ne'ly recruited e!"loyee >erfor!ance a""raial % ?o e0aluation Running 'elfare che!e for e!"loyee e!"loyee =rie0ance redreal Fi6ing 'age and alarie of the e!"loyee in conultation 'ith the trade union
*), LA%OUR RELATION
There i good relationhi" et'een co!"any and e!"loyee5 The !ain trade union are to e ta2e "lace in KSE INTU0% 0ITU4 %MS5 In the "at C/ year there i no !ore tri2e to e Lt" . The !anage!ent continuou to !aintain ordinal indutrial relation 'ith it e!"loyee in all unit and i attending to their grie0ance 'ith an o"en !inded5
22
*)3 Thi ho' the "eronnel de"art!ent a follo' :.
,&0 :+8,
+$$/$T+T :++8,
$,/T &/,
$,/T $,;/$&,
$/&, <T/;
<T/;
$,/T 8+,-
&/,$
%+T9 :+
$/&, +$$/$T+T
&/ +$$/$T+T
0,
The de"art! de"art!enta entall concen concentrat trate e on recruit recruit!en !ent% t% 'elfare 'elfare facilit facilitie ie !oti0a !oti0atio tion n che!e che!e% % re!uneration% lea0e and holiday and holiday enefit etc5 co!"any at the "reent ha ten director5 The irin?ala2uda unit "ro0ide a total direct e!"loy!ent aout ;+++ "eron5
23
*)* Empl;ee in t!e :mpan; :mpan; :an
Un2illed laour Technical Technical itant Afficer Security
A UNSKILLED LA%OURS
a "art of the co!"any "olicy "olicy % un 2illed laour are elected fro! 'ithin 'ithin ; 2! radiu of the co!"any5 The age education hould e le than SS3 SS3 Jor2er Jor2er can e claified a:. • •
Daily rated 'or2er Monthly rated 'or2er
% TE0HNI0AL ASSISTANTS ASSISTANTS
Mini!u! &ualification of Technical Technical it i ITI5 0 OFFI0ERS
=raduation i the !ini!u! &ualification for the "ot officer5 D SE0URITY
For thi category% !ini!u! age need i ;+5 The a""lication hould e e6. er0ice!an5
*)+ MANPO9ER PLANNING
1SE i!ited "roud of it 'ell.coordinated laour force5 The "eronnel de"art!ent 'a een a a "lace 'here the leer "roducti0e e!"loyee could e "laced 'ith !ini!al da!age to the organiation on going o"eration5 *). EMPLOYEE SELE0TION PRO0EDURE
E!"loyee are elected aed on their educational &ualification% 'or2 e6"erience technic technical al 2no'ho 2no'ho' ' and age% age% co!"an co!"any y ad on ne'"a ne'"a"er "er throug through h e!"loy e!"loy!en !entt e6change e6change and "ro!oting "ro!oting it o'n e!"loyee e!"loyee aed on "erfor!ance% "erfor!ance% In 1SE i!ited
24
total nu!er of e!"loyee !ore than ++ including the e!"loyee in it - unit5 In thi ;++ e!"loyee attached to irin?ala2uda unit5 *)@ TRAINING
On t!e =<5 1SE td gi0e the ?o training to the e!"loyee< 5They are 2e"t in "roation for i6 !onth5 If the co!"any found it unatifactory% then "roation "eriod !ay e e6tended5 Induction training i gi0en at thi "eriod5 Jor2er Jor2er are elected a utitute 'or2er5 If a utitute 'or2er 'or2 for a "eriod for !ini!u! of *-+ day 'ith in a year they 'ould e !ade "er!anent 'or2er5 Freh lood 'ould e "referred for lo'er di0iional 'or25 Baed Bae d on thi "olicy co!"any "ro!otion for enior "ot are !ade Off t!e =<5 =<5 The co!"any taff i got off the ?o training fro! out of the ca!"u5 Accaionally thi ty"e of training i "ro0ided on the urrounding conference hall
*) TRANSFER
ccording to the dicretion of the !anage!ent e!"loyer and 'or2er are !ay e tranfer fro! one de"art!ent 4election to another de"art!ent 4election% they can alo change fro! one ?o to another
*)B PERFORMAN0E APPRAISAL
It i 2no'n a aeing The &uality of "eronnel %hi eha0ior the relation a!ong The! 5hi efficiency to co!"lete the target on ti!e
*))- REMUNERATION
There are three ty"e of 'age che!e:.
• •
Un2illed "er!anent 'or2er get daily 'age Badali 'or2er 'ill get 'age on 'ee2ly ae5
25
•
Affice taff 'ill get alary on on the lat 'or2ing day of e0ery !onth
*))) SALARY STRA0TURE
Baic alary Fi6ed dearne allo'ance Lariale dearne allo'ance ALLO9AN0ES •
Dearne allo'ance :. it i gi0en to e!"loyee D i di0ided into t'o clae ♦ Fi6ed D calculated at rate of ,;O of aic "ay Lariale D aed y the cot of li0ing inde6 "ulihed y ♦ Lariale go0ern!ent of 1erala
• • • • • • • • •
3on0enience allo'ance Jahing allo'ance 3anteen uidy ea0e and tra0el allo'ance 9ouing uidy Shift allo'ance A0erti!e allo'ance Scholarhi" for e!"loyee children E!"loyee 'elfare fund
*))) 9ORKERS 9ELFARE A0TI/ITIES
The co!"anie etalih a trut 2no'n a co!"any 'elfare trut in 'hich enuring ound 'or2ing condition a5 Enu Enuri ring ng fair fair 'ag 'agee yte yte!5 !5 5 >rotecting the right of 'or2er c5 co!!ittee co!!ittee coniting coniting of of chair!an% chair!an% !anaging !anaging director director%% 'hole 'hole ti!e e6ecuti0 e6ecuti0ee director5 =eneral Manager 'or2 !anager and "eronnel !anager a""ro0e the de!and of 'or2er5
26
d5 R *+ are "aid oth oth y the e!"loyee e!"loyee and co!"any co!"any e0ery !onth !onth55 ddit ddition ional al fund are "ro0ided to e!"loyee during the death of e!"loyee or in the cae of e!"loyee iling !arriage
*)), SAFETY MEASURES
Safety e&ui"!ent:.
Ma2 Firt aid facility Dut e6traction yte!
*))3 LEA/E
3aual lea0e: day for 'or2er and ,, day for taff5 >ri0ilege: For 'or2er , day for ,; day 'or2ed,; %for taff C+ day Sic2 lea0e: G day
*))* RETIREMENT
Retire!ent age of the e!"loyee ; year5
)) FINAN0E FINA N0E DPARTMENT DPARTMEN T
Finance i the life lood of the uine5 ll the financial acti0itie are handled y the financ financial ial de"art! de"art!ent ent of the co!"any co!"any ll de"art! de"art!ent ent ha0e ha0e a lin2 et'een et'een the financi financial al de"art!ent 5 The !ain function of financial de"art!ent are to "re"are the udget% financial !ana !anage ge!e !ent nt%% !ana !anage ge!e !ent nt the the in0e in0et! t!en entt of the the co!" co!"any any%% !ana !anage ge!e !ent nt of ta6e ta6e %!anage!ent of financial ri2 %and !erge and ac&uiition deciion
27
*,) DEPARTMENT STRA0TURE
/+ :++8,
-T
-T /+
-T $9+,
<T/;
<T/; &/,
<T/;
$/&, &/,
$/&, &/,
&/
0,
&/ +$$/$T+T
0,
$/&, &/,
&/ +$$/$T+T
0,
*,, 0APITAL STRU0TURE
The hare ca"ital of 1SE ltd co!e to C*+ a2h5 fro! around /;++ hareholder5 Thee hare are lited in toc2 e6change of Mu!ai% 3hennai Q 3ochin5 Thi C*+ la2h 'here 'here di0ide di0ided d a C* la2h la2h hare of R ,+ each5 each5 The The co!"an co!"any y i ha0ing ha0ing the o#er"all pro!t after ta> is ?
[email protected] lakhs in year 2)14"15 copared to ? 1537.36 lakhs in the pre#iou pre#ious s year year. The turno#e turno#err of the opany opany ipro ipro#ed #ed by 12 A fro fro ? ')6 ')6 crores to ? ()) crores during the year ended 31st :arch@ 2)15.
*,3 SOUR0E OF FINAN0E The co!"any !a2e ue of t'o ty"e of ource to finance acti0itie% they are
2'
,5 *5 C5 -5
Shar Shareh ehol olde der r fund fund Shar Sharee ca" ca"ital ital Ree Reer0 r0e e and and ur ur"l "lu u oan fu fund
*,* FUN0TIONS OF FINAN0E DEPARTMENT ) , 3 * + . @
Maintaining a good good financial tructure Identify the future financial re&uire!ent Di0idend "ay!ent Salary "ay!ent 3ollection of che&ue Recei"t =eneral "ay!ent >ay!ent of ra' !aterial
*,+ MAINTENAN0E OF 0OST RE0ORD
far a 1SE i!ited i concern !aintainer of cot record i not !andatory a none of it "roduct fall 'ithin that category 5E0en through not !andatory% co!"any !aintain neceary cot record to !eet it o'n re&uire!ent5 *,. INTERNAL 0ONTROL
The yte! of internal control !ay define a the organiational "lan and all the !ethod and "rocedure ado"ted y the !anage!ent of the entity to ait in achie0ing ,5 *5 C5 -5 ;5 /5
Ti!ely Ti!ely "re"aration "re"aration of relial relialee financial financial infor!ation infor!ation ccura ccuracy cy and co!"l co!"leten etene e of accoun accountin ting g record record >re0ention >re0ention and co!"letene co!"letene of accoun accounting ting record record Safe Safegu guar ardi ding ng a aet et dhere dherence nce to !anage !anage!en !entt "oli "olicie cie Arderly Arderly and and effic efficient ient cond conduct uct of it it uin uine e
*,@ AUDITING
The co!"any ha contituted on adult co!"any 5three inde"endent non.e6ecuti0e director ait !e!er5 The !ain auditor of the co!"any i 0ar!a and 0ar!a 5 ITE ITER R UDIT UDIT It i inde"endent a""raial function 'ithin an organiation% for re0ie' of acti0itie a a er0ice to all le0el of !anage!ent5 It o?ecti0e i to !eaure %e0aluate %and re"ort u"on the effecti0ene of internal control financial and other a a contriution to the efficient ue of reource 'ith an organiation5 The 1SE i!ited< internal audit i ta2en care of y aitant aitant !anager% o!e o!e of the unit are audited y hi!elf and the
2(
ret% ret% !ainly !ainly ituate ituated d in other other ditric ditrict t and tate tate are "erfor "erfor!ed !ed y inde"en inde"enden dentt charted accountant fir! B5 ITE ITER R 39E3 39E31 1 The co!"any ha de0ied internal chec2 !eaure5 Internal chec2 refer to a yte! of oo2 2ee"ing and arrange!ent of taff dutie in the organiation in uch !anner that no one "eron can co!"letely carry through a tranaction and record e0ery a"ect there *, %UDGETING
Budget i "re"ared y each other year5 The udget i "re"ared in the !onth of Feruary5 >rofit and lo account i "re"ared !onthly y finance de"art!ent 5T'o co!!ittee !eeting are conducted y !anage!ent
*,B FINAN0IAL HIGHLIGHTS 200! 20
PARTICULARS
Bin 0akhsC
20! 202
202! 20"
20"! 204
204! 20#
Bin 0akhsC
Bin 0akhsC
Bin 0akhsC
Bin 0akhsC
45436. )7
Sh$eh*l'e%5 E67i8 (Ne 9*h)
54336. 2' 1446.(' 23'7.' 3 667.31 15'7.) 4 44(.'1 1)44.( 3 3335.3 3(71.1 4 '
6('25. ')72). '( 11 14)1.' 2(56.3 4 ) 666.)( 2343.' 7 465.3) 1537.3 6 4)6(.5 4'5'.) ) (
0"". -". 0 -". " 4"-".4 .0
C$1i$l e+1l*8e'
44('.23
4'('.6 7 71(4.27 73)'.6 2
4(5'.2 1 ')7'.2 (
57)2.4 1 '11).6 4
-4. " #.#
,s
,s
127.17
151.'2
224.4
S$le% $&' Ohe I&c*+e G*%% P* (P* /e*e 'e1eci$i*& $&' i&ee%)
P* /e*e $3 Ne 1* $e $3
G*%% 3e' $%%e%
,s
Sh$eh*l'e%5 e67i8 1e %h$e E$&i&:% 1e %h$e * R%0 e$ch Di;i'e&' $e
YEAR ,-)-1,-)) ,-))1,-),
,s
R%
1)4.23 14.)6
124.1) 32.65
14.54
4'.)4
"-."-
1))A
0<
1))A
2))A
#00<
NET PROFIT(in La!$&
SALES (in La!$&
--5,
-;-C/5+G
,+--5C
;-CC/5*
3)
,-),1,-)3 ,-)31,-)* ,-)*1,-)+
-/;5C+
/*;5
,;CG5C/
+G*+5,,
*3.3*)
B-)33).
(S!in# t!e $ale$ :mpari$n f la$t + ;ear&
Sur:e5 :mpan; re:r"$
*,)- MARKET PRI0E OF SHARE
Month
9igh ( R)
o' ( R)
"ril% *+,-
*C5;
**,5+;
May% *+,-
*;;5G;
*+5*;
8une% *+,-
CG;5/+
*/5;+
8uly% *+,-
C5++
C-+5;+
ugut% *+,-
-,*5++
C/+5,+
Se"te!er% *+,-
--+5++
C/,5++
Actoer% *+,-
-+*5++
C;,5;+
o0e!er% *+,*+,-
/,,5; /,,5;
CG;5++
Dece!er% *+,-
/*+5++
;-,5++
8anuary% *+,;
G**5C+
;--5;
Feruary% *+,;
GC+5++
;--5/;
March% *+,;
GC+5++
/;,5++
(Durin# t!e finan:ial ;ear ,-)*1,-)+
-5*5,, A00OUNTING POLI0IES
31
ccount in KSE ltd are "re"ared under hitorical cot con0erion on accrual ai unle other'ie e"ecially in the note to account5 •
Fi6ed aet a5 et "ut "ut to ue ha0e ha0e een tated tated at cotle cotle de"reciatio de"reciation n 5 et not "ut to ue ha0e een tate at cot
•
De"reciation De"reciation on fi6ed aet ha een "ro0ided on 'ritten do'n 0alue !ethod at The rate "recried in the co!"any ct ,;/
•
In0et!ent ong ter! in0et!ent in0et!ent are tated at cot le "ro0iion% "ro0iion% if any "er!anent "er!anent eli!ination eli!ination in the 0alue of uch in0et!ent
•
5In0entorie In0entorie In0entorie at the cloing cloing of the the year are 0alued 0alued at lo'er cot cot or net realiale realiale 0alue5 0alue5 =ood in tranit at cot
•
Retire!ent enefit 3ontriution to "ro0ident fund and e!"loyee 'elfare fund i charged to "rofit and lo account
•
=ratuity The accruing liaility to'ard gratuity of e!"loyee i co0ered y the grou" gratuity urance che!e of I3 (ife Inurance 3or"oration) of India and contriution due in ccordance 'ith the che!e i charged to "rofit and lo account5 =ratuity re"reent of
Jhole ti!e director i "ro0ided on ai and charged to "rofit and lo account •
Sale Sate include e6ercie duty ut e6clude ta65
*3 MARKE M ARKETING TING AND SALES SALE S DEPARMENT DEPARMEN T
32
The co!"any co!"any !ut deign a !ar2eting !ar2eting function function that can carry out !ar2eting !ar2eting trategie trategie and "lan 5If the co!"any i 0ery !all % one "eron !ight !ight do all the reearch % elling % and ad0ertiing ad0ertiing % cuto!er cuto!er er0ice and other !ar2eting !ar2eting acti0itie acti0itie 5 5 the co!"any co!"any e6"and e6"and a !ar2eting de"art!ent e!ergence to "lan and carry out !ar2eting acti0itie
Managing Managing the !ar2etin !ar2eting g function function 'ould 'ould e hard enoug enough h if the !ar2eter !ar2eter had to deal deal only 'ith the controllale controllale !ar2eting !ar2eting !i6 0ariale5 0ariale5 But the co!"any co!"any o"erate o"erate in a co!"le6 co!"le6 !ar2eting en0iron!ent coniting of uncontrollale force to 'hich the co!"any !ut ado"t
*3) MARKETING IN MODERN 9ORLD
In the olden day% Mar2eting ha identified a "hyical !o0e!ent of good fro! "roducer to cuto!er5 But !odern conce"t of !ar2eting ai! at atifying the need and 'ant of cuto!er at reaonale a!ount of "rofit
The !anage!ent "roce re"onile for identifying antici"ating and atifying cuto!er re&uir re&uire!e e!ent nt "rofita "rofitaly ly%% !ar2et !ar2eting ing re&uir re&uire e coordi coordinati nation% on% "lanni "lanning% ng% i!"le! i!"le!ent entatio ation n of ca!"aign and a co!"etent !anager 'ith the a""ro"riate 2ill to enure ucce5 Mar2eting o?ecti0e% goal and target ha0e to e !onitored and !et co!"etitor trategie analyed antici"ating and e6ceeded through effecti0e ue of !ar2eting reearch an organiation hould e ale to identify the need and 'ant of the cuto!er and try to deli0er enefit that 'ill enha enhance nce or add add to the cuto! cuto!er er lifety lifetyle le % Jhil Jhilee at the a!e a!e ti!e ti!e enu enurin ring g that that the atifaction of thee need reult in healthy turno0er for the organiation organiation >9II>S 1ATER 1ATER define Mar2eting a #atifying need and 'ant through through an e6change "roce$
Jithin thi e6change tranaction cuto!er 'ill only e6change 'hat they 0alue (!oney) if they feel that their need are eing fully atified5 3learly that greater the enefit "ro0ide the higher tranactional 0alue an organiation can charge5 Mar2eting i not aout "ro0iding "roduct or er0ice it i eentially eential ly aout "ro0iding changing enefit to the changing need and de!and the cuto!er5 ccording to !odern conce"t% "rofit can e earned only through cuto!er atifaction -5C5* Thi ho' the Mar2eting de"art!ent a follo'
33
9/ :+,T/8 :++8,
$T&:, $,;/
-T $+0$ :++8,
$+0$ $,;/$&, +$$/$T+T :++8,
$+0$ ,,$T+T/; ,,$T+T/; <T/; &/,
$/&, &/,$
D/&, &/, &/,
*33 MARKETING STRATEGY OF KSE LIMITTED
34
0,
eceary "ulicity 'ill e "ro0ided for aitance 5The 3o!"any reduced it ad0ertiing and e6"enditure and concentrate !ore on radio 'all "ainting and hoarding5 Se!inar 'ill e conducted on rele0ant to"ic 3ot of o"eration 2e"t to e !ini!u! Sale re"reentati0e 'ill e "ro0ided for aitance Su""ly &uality "roduct at reaonale "rice uing ad0anced "roduction techni&ue Ather !ar2eting trategie
*3* SELE0TION SELE0TION OF DEALER
The field taff under aitant cuto!er er0ice and co!"laint !anager 'ill e0aluate the dealer on the ai of certain thing 5They are
Financial "oition of dealer =ood and "aciou "aciou go do'n do'n Mar2eting "otentiality Dealer credit 'orthine Ane dealer 'ithin an area of ; 2!
If the dealer doen
*3+ PRI0ING METHOD
o !ar2eting de"art!ent can follo' a!e "ricing "olicy for all ti!e5 It i on the ai of ituation they !a2e "ricing 5o' 1SE i follo'ing a !i6ture of &uality "lu "ricing and !ar2et oriented "ricing 5Jhen ituation change they alo change the "ricing "olicy 5I cae of oil "rice aed on 3ochin !ar2et5 The "rice i aed after e0aluating the ra' !aterial and "rocure!ent and torage cot "lu "rofit
*3. MARKETING INFORMATION SYSTEM
35
Thee are collected fro! • • • • •
Directly fro! dealer5 Re"ort fro! u dealer5 3uto!er tele"honing5 Field force li2e ale re"reentati0e5 Daily call re"ort y ale re"reentati0e5
*3@ MARKETING RESER0H • • •
It i done y co!"any< ale force y redreal of cuto!er co!"laint Seeing the co!"etitor5 3hec2ing 'hether the channel in the ditriution yte! are 'ea2 or not
*3 SALES PROMOTION A0TI/ITIES •
Far!er !eet and dealer !eet 5Thee are conducted y co!"any once in e0ery t'o
•
year at different head&uarter (TLM% ERM% T3R% 3I3UT) 5Thee !eet are conducted in fi0e tar hotel5 It i a one day "rogra! 'ith t'o eion5 In that dealer can e6"re their "role! current !ar2et for the "roduct5 Far!er< attitude to'ard the "roduct etc5 =i0ing incenti0e dealer "ro!otion 1SE gi0e a target to dealer5 If any dealer
•
achie0e the target 1SE gi0e incenti0e 3ou"on are "ut inide the "ac2age5 Thee offer are !ade in ona! eaon5 3ou"on
•
are certificate offering a tarted a!ount of reduction in "urchae of "ecific "roduct5 Thi !ethod include cuto!er to uy a "articular rand Se!inar 'ill e conducted for far!er aout cattle feed 5In thi e!inarH an a'ard i gi0en for the et far!er5 Thi a'ard i gi0en for et far!erH thi a'ard i in the for! of cattle feed5
*3B SALES DPARTMENT
It i a full. fledged fledged de"art!ent itelf functioning functioning under !ar2eting de"art!ent de"art!ent to eco!e eco!e an e6ecuti0e e6ecuti0e dealer of a co!"any co!"any55 3o!"any 3o!"any ee that the dealer< agency 'ould e ; 2! 2! a'ay fro! other 1SE agencie5 Mar2et tudy 'ill hel" of the ale re"reentati0e 'ill e underta2en 5Social tatu % Financial ca"acity %go do'n facility etc5 of the dealer 'ill alo e tudied tudied the de!and of the co!"etitor co!"etitor "roduct "roduct in the !ar2et !ar2et alo 'ill e aeed efore efore gi0ing the dealerhi"
*3)- SALES PRO0EDURE
36
Arder i recei0ed through "hone or in "eron5 a!e and e6"ected date 'ill e entered in a co!"uter yte!5 The ad0ance "ay!ent i recei0ed in the for! of cah (u" to R *++++)% DD or "re!iu! chec2 along 'ith the intend fro! in 'hich the "roduct needed &uality re&uired5 E6"ected date of deli0ery order5 Ane 2e"t for the data torage in co!"uter% the order t'o 'ith go do'n "eo"le out of 'hich one i ent ac2 to ale de"art!ent for the "re"aration of in0oice5 Ane co"y i 2e"t in file and other t'o co"ie are ending to the dealer fro! 'hich the carrier return one co"y
*3)) LO0ATION OF THE SALES OFFI0ES
Irin?ala2uda Edayar near cochin >ala22ad Ledhagiri Ledhagiri near 2ottaya!
*3), DEALER 0OMISSION
For 1S cattle feed ,+O For de oiled coconut ca2e(?erey) ;5;O
37
** PRODU0TIO PRODU0 TION N DEPARTMENT **) PRODU0TION FUN0TIONS
>RADU3TIA >RADU3TIA >RA3ESS >RADU3TIA 3ATRA EM>AYEE SU>ERLISIA MIT3E AF M39IE UITY SSUR3E MITII= 9Y=IEI3 JAR1 >3E M=EMET AF DIFFERET S9IFT EM>AYEES MPIMII= T9E >RADU3TIA JIT9 MIIMUM RESAUR3E
In 1SE "roduction ta2e in three "ant "ant
**, SOL/ENT E7TRA0TION PLANT
The de.oiled coconut contain O of ued a the !ain ra' !aterial5 The coconut ca2e i eing "ut into lo' !o0ing container or elt5 Then it haded and !i6ed 'ith he6ane a "roduct of "etroleu!5 Thi !i6ture of oiled and he6ane he6ane i called !icellany5 The ne6t te" to e"arate the the ol0ent fro! the ca2e ca2e and tored for ue5 For For one tone of coconut coconut ca2e% the uage of he6ane he6ane i 5, 5, 2g5 9ere **- hr5 "roduction "roduction i ta2ing ta2ing "lace "lace and and it "roduce "roduce *++ tonne "er day5 da y5
THER TH EREAR EARE E TH THRE REE E SH SHIF IFTS TS
M .- >M - >M.,* >M ,* M .M
**3 0ATTLE FEED PLANT
In thi "lant% the co!"any ue different ty"e of ca2e according to their a0ailaility a"art fro! other !aterial the co.uer coconut ca2e% unflo'er ca2e% !utard ca2e% oya ean% 'heat% 0ita!in cottoneed% "ho"hate% ta"ioca% !aie% ?o'er and other 0ita!in5 E6ce"t fro! coconut ca2e all other are "urchaed fro! other tate5 9ere *- hour "roduction ta2e "lace and it "roduce .+- ton "er day
3'
The "lant i deigned 'ith ha0ing a ca"acity of *++ ton "er day5 It 'or2 hour 'ith three hift: .-% -.,*% ,*. re"ecti0ely5 Anly du!"ing of ra' !aterial and toc2ing of finihed feed i done !anually5 The other "roce are fully auto!ated and controlled fro! the "lant control roo!5 The "ecialty of the "lant i the high le0el of auto!ation that ha een incor"orated and thi auto!ation ha een hel"ful in attaining the conitency in &uality through the re"eataility of the for!ulation during the atching "roce5 Thi technology ha een !ar2eted y u in the for! of MM3>5 MM3>5 Such Such a
Millin# Miin# 0in# Pelletin#
*** MM0P TE0HNOLOGY
Millin#
Thi i eing ued for enuring that all the granule are grinded% creened to C!! ie0e5 Then it i !ade "o'der uing grinder% t'o .har!er !ill are ued for thi "roce5
Miin#
The ra' !aterial i ued thoroughly y uing horiontal !i6er5 3a"acity of thi !i6er is 6 !!5
3(
0in#
Stea! for coo2ing i "roduced uing CMT Boiler5 The The !i6er 4 ho!ogenier carryout !i6ing 'hile the !ah i eing !o0ed for'ard and add 'ith dry aturated tea!5 9igh efficient tea! tra" are ued in the trea! line for otaining day.aturated tea!5 3oo2ing i carried out a te!"erature of + c uing "reure dry tatured tea!5 3oo2ing i carried out a te!"erature of + c uing high "reure dry aturated tea!5
Pelletin#
The "ellet !ill die% y rotating% drag the !i6ture of !ah tea! to'ard the roller% 'hich "ree it and cone&uently co!"el it to "a through the role of die5 The co!"reion caue an increae in denity of the !i6ture %Jhich together Jith the heat generated y the dry aturated tea! facilitie the e6traction of "allet5 **+ REFINING PLANT
In thi "lant oil refined refined according according to the eaonal eaonal de!and % here t'o ty"e ty"e of oil are refined ,5 Sol0 Sol0en entt e6tr e6tract acted ed oil oil *5 Sun flo' flo'er er oil 9ere *+ ton "er day i "roduced5 The oil "roduced 'ill e colourle and odourle o it i not ued for houe hold conu!"tion 5The uer of thi oil are oil !iller% indutrie and i ued a an ingredient for their "roduct
In the co!"any tore de"art!ent di0ided in to t'o
=eneral tore
=o do'n
4)
**. ** . RA9 MATERIAL MATER IALS S
The 0ariou !aterial ued for the "roduction of cattle feed are a follo'5 ,) To'er *) Maie C) Sun Sun flo flo'e 'err e6t e6trac ractio tion n -) DARB DARB (de (de.o .oil iled ed rice rice ra rain in)) ;) Rice "olih /) De oiled oiled coco coconu nutt ca2e ca2e G) Soya oya ea ean n !ea !eall ) =rou =round nd nut nut e6tra e6tracti ction on ) Ta!ari a!arind nd ee eed d "o'd "o'der er ,+) Jheat ran4fla2 ran4fla2e e ,,) ,,) Ra"e eed e6tractio e6traction n ,*) 3otton 3otton eed e6traction e6traction ,C) Ragi "o'der ,-) Molae Molae ,;) 3alcite "o'der "o'der ,/) ,/) Urea Urea ,G) ,G) Salt Salt ,) Mineral Mineral
41
*+ PUR0HASE DEPARTMENT DEPARTMENT
*+)DEPARTMENTAL *+)DEPARTMENTA L STRA0TURE STRA 0TURE
,9+$ :++8,
<T/; &/,
&/,
&/ +$$/$T+
0,
*+, PUR0HASE PRO0EDURES
Pur:!a$e ReJui$itin
It i the docu! docu!en entt thro throug ugh h 'hich 'hich othe otherr de"a de"art! rt!ent ent head !a2e !a 2e re&uet re&ue t for "urchaing "urcha ing the ra' ra ' !aterial re&uire5 An recei"t of the re&uiition% the "urchae !anager 'ill !a2e neceary te" for "urchaing the !aterial.
42
>lant are !ade y "urchae de"art!ent% aout 'hat to "urchae 'hen to "urchae %
9o' to "urchae and o on >urchae !anager in0ite &uotation for u""ly of !aterial fro! different u""lier !eeting of "urchae co!!ittee held after recei0ing the &uotation the co!!ittee
include general !anager % !ar2eting !anager and finance !anager The "urchae co!!ittee elect u""lier after "ro"er e0aluation The "urchae !anager then dicu 'ith u""lier aout the rate % &uality
re&uire!ent% &uantity% deli0ery% ti!e and "ac2ing If oth "artie agree% they 'ill enter into "urchae contract according to u""ly and
"ay!ent
>urchae order The "urchae de"art!ent end the "urchae order to the elected u""lier5 It include date of order% decri"tion of !aterial to e u""lied and !ode of u""ly etc5 5It i "re"ared three co"ie5 Ane i end to the u""lier and other t'o are !aintain in the account and "urchae de"art!ent5
RE0E RE0EI/ I/IN INGA GAN NINSP IN SPE0 E0TI TION ONOF OF MATER M ATERIA IAL L
=en =eneral erally ly% +O of "ay!ent "ay! ent are are !ad !adee in ad0ance ad0anc e 'hen 'he n the co!"any any recei0 rec ei0e e the "ecif "e cified ied !aterial and ill "aed on the tore de"art!ent5 They 0erify &uality and other a"ect of !aterial after 0erifying the deli0ery dateH the concerned taff 'ill "er!it to enter in to the factory5 The tore !an 'ill "re"are "re"ar e the !aterial !ater ial recei0ed recei 0ed re" re"ort 'ith three co"ie5 co "ie5 The origina orig inall 'ill 'il l reti etire de"a de"art rt!e !ent nt
and and
"rod "roduc ucti tion on
the the t tore de"a e"art! rt!ent ent5 Th The oth otheer co"ie "ie are a re en end to t o account accounting ing de"art!ent
re"ecti0ely
5The 5The
"urc "urcha hae e
de"art!ent
'ill 'ill
"ay "ayre!a re!ain inin ing,+Oonly g,+Oonly after the a""ro0al fro! the la laoratory 5The 5The de" de"ar art! t!en entt 'il 'illl !a2e cutting to the la re"ort
43
*. STORES STORE S DEPARTMENT DE PARTMENT
$T&,
$T&, &/,
8&-&%
$T&,
8&-&%
8&-&%
$T&,$ 0,
%&,,
%&,,
1SE 1SE foll follo' o' cent central ralie ied d tori toring ng yte yte!5 !5 Unde Underr thi thi yte yte! ! re&ui re&uire! re!en entt of 0ari 0ariou ou de"art!ent are tored and iue fro! one tore5 1SE 1SE foll follo' o' centra centrali lied ed torin toring g yte yte!5 !5 Unde Underr thi thi yte yte! ! re&u re&uire ire!e !ent nt of 0ari 0ariou ou de"art!ent are tored and iued fro! one tore5 The total a0ailale tore "ace i di0ided into 0ariou trac25 Jhen !aterial in the tore i e6hauted% the tore de"art!ent "re"are "urchae re&uiition and for'ard to "urchae de"art!ent5 The !ain !ain function are% ,5 Identify Identify the the !aterial !aterial that ha reached reached the recorde recorderr le0el le0el *5 Storag Storagee and "ro" "ro"er er 2ee"i 2ee"ing ng of of the !ater !aterial ial C5 Iuing Iuing !ater !aterial ial to the the cuto! cuto!er er de"art! de"art!ent ent -5 Store tore all all data ata rega regard rdin ing g the the to torag rage and and u" u""ly "ly of !ater ateria ial l in the the co!" co!"ut uter er%% co!"uteriation of thi de"art!ent hel"ed the co!"any co!"any to a0e lot of of ti!e and eli!inate 0ariou record li2e torage ledger
44
STORAGE 0ONSUMPTION DEPARTMENT
It i "re"ared y the tore 2ee"er and end the account de"art!ent for recording it in the "rofit and lo account5 The conu!"tion of thi !aterial !ateria l y each ea ch de"art!ent i ho'n in thi tate!ent
GENERAL STORE
The officer i in charge of general tore 2ee"er5 The tore 2ee"er i re"onile for identifying the !aterial that ha reached the recorder le0el and i re"onile for it toring5 The !ain ite! "urchaed and tored here are "are "art of !achinery% "ac2ing !aterial% elt% chain and !icellaneou article5 GODO9N
The co!"any tore ra' !aterial for one !onth or one and half !onth 5the co!"any ha got !ore than e0en go do'n5 In the cae of a!"ling of good% all the 0iile i!"uritie are identified5 The i!"uritie li2e fatty acid can e found only after la analyi% In go do'n they follo' FIFA 5a the de"art!ent i co!"uteried annual toc2 can e calculated eaily5
45
0!apter + S9OT ANALYSIS
46
+ S9OT ANALYSIS ANALYSIS STRENGTH
,5 E6"erienc E6"eriencee in the the field field o0er C; year year *5 eader eaderhi hi" " in the !ar !ar2et 2et C5 Re"utatio Re"utation n and rand i!age i!age of the co!"any co!"any for the &uality &uality of it "roduct -5 =ood =ood net'or net'or2 2 of leade leaderh rhi" i" ;5 3a"ale 3a"ale of of !ar2et !ar2eting ing "eronnel "eronnel /5 =ood financial financial ac2 ground ground G5 cce"tai cce"taility lity of the feed feed and it &uality &uality tandard tandard in the !ar2et 5 Fully Fully co!"ut co!"uteri eried ed "lant "lant 5 =ood . e!"lo e!"loyee yee e!"loye e!"loyerr relation relationhi" hi" ,+5 Talente alented d !ar2eti !ar2eting ng "eronn "eronnel el
9EAKNESS
,5 Inade&uate Inade&uate "ro!oti "ro!otional onal acti0iti acti0itie e for diary "roduct "roduct *5 Stagnant nu!er nu!er in cattle "roduction "roduction affecting affecting the !ar2et !ar2et gro'th in future C5 ging ging techno technolog logy y -5 E!"loyee E!"loyee o0er head head i high a it i a "ulic "ulic li!ited li!ited fir! fir! ;5 the i ie o f the co!"any i large there i le fle6iility in the organiation tructure
47
OPPORTUNITY
,5 E6"anding it ditriution area *5 =ro'ing de!and of the "roduct C5 de&uate infratructure infratructure can e !ade a0ailale a0ailale for the "roduction of other other ani!al feed -5 Financial trength trength of the co!"any 'ill hel" hel" the co!"any to 'ithtand the un healthy !ar2et co!"etition ;5 the diary "roduct field field i in a de0elo"ing tage the the co!"any can !ade &uality "roduct
THREAT
,5 3o!"etition fro! other other !anufacture !anufacture of organied organied and un organied ector *5 >roale >roale entry entry of !ulti !ultinatio national nal entitie entitie C5 Indirect Indirect control control y y go0ern!en go0ern!entt o0er "rice "rice of !il2 -5 De"letion De"letion in in nu!er of of cattle and and a cattle cattle reuing reuing i increaingly eco!ing un econo!ical ;5 indutrie indutrie are i!"orti i!"orting ng chea"er chea"er oil 'hich 'hich affect affect the de!and of the ol0ent e6traction coconut oil /5 Un heal health thy y co!"etition fro! !all "layer G5 9igh inflation rate of the country reulting in lo'ing do'n the uine
4'
0!apter . FINDINGS AND SUGGESTIONS
4(
) FI ND IN GS AND SUG SUGGE GEST STIO IONS NS
FINDINGS
,5 The "rice of e0eral ingredient ha0e douled during the lat t'o year *5 The oil oil ca2e "roceing "roceing ha0e !argin !arginally ally i!"ro0ed i!"ro0ed co!"ar co!"ared ed to "re0iou "re0iou year year C5 The increae increae in turno0e turno0err ha een !ainly !ainly contriu contriuted ted y the the increae in in the elling rate of cattle feed% de.oiled coconut ca2e and coconut oil . -5 The total total turno0er turno0er during the the year under under re0ie' i!"ro0e i!"ro0ed d y ,,5;+ ,,5;+ O co!"ared co!"ared to i!!ediately "receding year ;5 The co!"any co!"any ha ha */ e!"loy e!"loyee ee in it roll roll a on C,.C C,.C .*++ .*++ The co!"any co!"any i no' catering the Ta!il adu !ar2et alo5 /5 In diary di0iion di0iion the !il2 !il2 o"erator o"erator are carried carried out out a lo'er lo'er le0el o a to to !eet re&uire!ent of !il2 and crea! for "roduction of ice crea! 'ith true &uality5 G5 The ale of of cattle feed% feed% in &uantity &uantity ter!% ter!% i!"ro0e i!"ro0ed d y 5;+ 5;+ O co!"ared co!"ared to "re0iou year5
SUGGESTIONS
Ue Ue of of TL TL ad0e ad0ert rti ie! e!en entt
Referen Reference ce grou" grou" hould hould e e for!al for!al to educ educate ate conu conu!er !er
3o!"an 3o!"any y can can earn earn "rofit "rofit y e6"a e6"andi nding ng the the !ar2et !ar2et
The co!"any co!"any hould hould "ay !ore attention attention to to the the !ar2et !ar2et outid outidee 1erala 1erala
3uto! 3uto!er er reten retentio tion n !eau !eaure re houl hould d e enhanc enhanced ed
>ro0 >ro0id idee "ro"e "ro"err afety afety e&u e&ui" i"!e !ent nt< <
I!"r I!"ro0 o0ee the the facil faciliti itie e to the the e!"l e!"loy oyee ee
5)
0ON0LUSION
The organiation tudie enale !e to undertand in detail the !ode of o"eration and 0ariou de"art!ent of 1SE ltd5 The tudy ha rought to 2no' ho' the organiation% a a 'hole 'or2er together to achie0e it o?ecti0e effecti0ely and efficiently5 1SE 1SE ltd ltd i o: I cattle feed !anufacture in 1erala !ar2et5 The co!"any ha an effi effici cien entt !anage!ent !anage!ent and ad!initrati0 ad!initrati0ee tructure5 tructure5 They are utiliing utiliing the a0ailale a0ailale reource reource to the the !a6i!u!5 The co!"any ha high !ar2et hare and re"utation in the !ar2et5 It ha got !any a'ard and good recognition in cattle feed indutry and it i a leading co!"any in the cattle feed feed !ar2e !ar2ett. It i "er! "er!an anen entt to noti notice ce that that in 1eral 1eralaa indu indutr trial ial cena cenari rio o 'here 'here !any !any co!"anie are cloing do'n% either due to laor unret or due to other econo!ic reaon% 1SE continue to co!!ence ne' 0enture each year and run uccefully5 To conclude 1SE ltd e6cellence in the fra!e 'or2 of their co.o"erate 0alue along 'ith inno0ation and entre"reneurhi"H they need to e e6cellent in !any di!enion5 I a! inde indet ted ed for for SRM SRM Facu Facult lty y Mana Manage ge!e !ent nt for for "ro0 "ro0id idin ing g a chan chance ce to unde underg rgo o organiational tudy "rogra!!ed enaled to de0elo" !y organiational 2no'ledge5
51
%I%LIOGRAPHY
$elimite":m $m<$m#ur# Inf$!ine:m in"iainfline:m In>e$tpe"ia:m mana#ement$tu"ie$:m
52
