CONTENTS Introduction Part Synopsis/Summary Acknowledgement Objective of Study Company Profile
Company Profile Innovation Recent Achievements Products Competitors
Introduction to the TopicMarketing Strategy Explanation of marketing Strategy Marketing Strategy By The Company Benefits of It Market Methodology Explanation of research Types of research -Primary - Secondary Graphical Representation Limitation Suggestion Conclusion Questionnaire/Annexure Bibliography
Objective & Scope Of Study: The final decision of transaction is totally depend on the consumer, consumer may have different perception for his satisfaction for particular brand and company has to fulfill consumer’s requirement. Hence the concerned project is undertaken: To analyze the customer’s requirement. To study the Competitor’s service To study the attitude of staff member to customers. To provide the better services & try to built the credibility in the consumer. To know the opinion & suggestions of customers.
Company Profile OPPO is a global electronics and technology service provider that delivers the latest and most exquisite mobile electronic devices in over 20 countries, including the United States, China, Australia and many countries throughout Europe, Southeast Asia, South Asia, the Middle East and Africa. OPPO is dedicated to delivering customers with the most extraordinary mobile experience through meticulous designs and smart technology.
The History of OPPO :-
2001 OPPO is Globally Registered
2004 OPPO Launched in China
2005 OPPO's First MP3 Player
2006 First MP4 Player Feature Phone
2008 OPPO Enters Mobile Phone Market Smartphone
2011 First Smartphone: Find Me
2012 Finder, Find 3
2013 Find 5, N1, Color OS
2014 R1, Find 7, N1mini Full Transition to 4G
2014 N3, R5 Still Pushing Forward
OPPO Global Business
OPPO Global Business
OPPO is relentless in the pursuit of the latest technology, the highest hardware quality standards and in delivering the best user experience possible. We design, manufacture, and promote our own products to assure customers of reliable and the highest end products possible from beginning to end. Since its founding in 2004, OPPO has consistently strived to deliver users this ideology across the globe. Having successfully entered into the mobile phone market in 2008, OPPO began looking at expansion into international markets in 2010 and opened its first overseas business in April of 2010 in Thailand.Today, OPPO is present in 21 markets worldwide. From the start, OPPO’s products have pushed boundaries. As OPPO continues to expand into new markets, the goal of making our products more accessible around the globe without compromising product service and quality has never been clearer.
Culture and philosophy: At OPPO, we believe that true innovation is all about changing, renewing or creating more effective products that make life simpler. A core part of OPPO’s company culture lies in its commitment to working with its fans to develop and deliver the best products possible, through openness to customer feedback. OPPO's brand philosophy is summed up in the phrase “The art of technology”. It conveys our business principles of honesty, integrity and ethics. OPPO is consistent in its determination to not only do things right, but also to do the right thing in any given situation. OPPO is wholeheartedly inspired by its customers. OPPO codevelops products with customers based on their feedback on both the hardware and software user experience. OPPO has adopted a strategy of rapid release for smartphone development,
releasing firmware updates as well as expanding its reach and service across the globe. OPPO is continually striving to impress and capture young hearts with elegant trendsetting design, excellent user experience, customer-centered product development, quality service, and most importantly an attitude of the relentless pursuit for perfection. R&D and Manufacturing:-
With a uniquely independent R&D capacity, OPPO designs, develops, manufactures, markets and sells its products with full control over the entire supply chain. This ranges from the factories to the hands of customers and while only using the highest quality components available. This ensures OPPO can design with the end product in mind and ensure that only the best possible quality products reach the customers. The company operates to the highest quality assurance standards from rigorous design reviews through to scientific solution verification. A key part of OPPO’s strategy is to establish long term alliances with the most influential and wide reaching international partners, such as Qualcomm to ensure that OPPO has the latest and best hardware available.
The History of OPPO innovation
Oppo Finder world’s slimmest phone just 6.65 mm
Oppo find5 world first Smartphone with a 1080p IPS screen and a staggerina 441
OPPO N1 Camera: World’s first rotating camera with flash light otouch panel, world’s first Smartphone with rear touch back panel o-click, a Bluetooth remote camera trigger and a device locator
OPPO FIND 7 Remarkable 5.5”quad HD screen World’s first Smartphone that can take 50 megapixel photos Vooc rapid charge: The world’s fastest and safest mobile device charging technology
Live Weather Gesture panel Off-screen gesture
Awards and Achievements ‘find5 design impressed our Jury consisting of experts And renowned designers from All over the world IF design Award 2014,knows as the ‘designer oscar ‘
Supporting a touch-enabled rear Surface, a rotatable 13-megapixel oppo Camera and a 5.9-inch full-HD Display ,the oppo N1 is clearly One of the most innovative Smartphone’s released this year
N1 is the best Smartphone you’ve almost certainly never heard of’
The world biggest-selling gadget magazine
oppo, another Chinese Smartphone maker, its finder is so thin . it’s thinner than the iphone5
one of the most influential global The world’s larder in tech product reviews News agency
Color OS Features :-
App encrypt gesture
Permission monitor
global gesture panel
Guest mode
ON screen
convenient mode
Ringtone editor control
Easy volume
Multi window
Live weather
Easy screen shot
Hand writing note
Call recorder
gloves mode
Call Blocker
offscreen gestures
customize themes
Data saving
kingsoft office
holiday mode
Oppo Mobiles :-
Oppo A57 Display 5.20-inch RAM Capacity 3GB
Processor 1.4GHz octa-core OS
Front Camera 16-megapixel Storage
Resolution 720x1280 pixels Rear Camera
Battery
Android 6.0
32GB
13-megapixel
2900mAh
Front Camera 16-megapixel Rear Camera 16-megapixel
Resolution 1080x1920 pixels Battery Capacity 4000mAh
RAM 6GB
Oppo R9s Plus
Display 6.00-inch OS Android 6.0
Processor 1.95GHz octa-core Storage 64GB
Oppo F1s
Display 5.50-inch OS Android 5.1
Processor octa-core Storage 32GB
Front Camera 16-megapixel Rear Camera 13-megapixel
Resolution 720x1280 pixels Battery Capacity 3075mAh
RAM 3GB
PRICE LIST
Oppo Find 7 Rs.34,437 Rs.28,840
Oppo Find 7a Rs.28,995
Oppo R7 Plus
Oppo N1 Rs.26,200 Rs.25,000
Oppo R5 Rs.25,490
Oppo F1 Plus
Oppo F1s Rs.18,749
Oppo R7 Lite Rs.17,800
Oppo N1 Mini
Rs.17,750
Oppo Joy Plus
Product Features:
Dual Sim, 3G, Wi-Fi
Dual Core, 1.3 GHz Processor
1 GB RAM, 4 GB inbuilt
1700 mAH Battery
4 inches, 480 x 800 px display
3.15 MP Camera with flash
Memory Card Supported, upto 32 GB
Android, v4.4
Price 6990
OPPO Neo 3
Product Features: Dual Sim, 3G, Wi-Fi
Dual Core, 1.3 GHz Processor
1 GB RAM, 4 GB inbuilt
1900 mAH Battery
4.5 inches, 854 x 480 px display
5 MP Camera with flash
Memory Card Supported, upto 32 GB
Android, v4.2.
OPPO Neo 5 (2015) Product Features: Dual Sim, 3G, Wi-Fi
Quad Core, 1.3 GHz Processor
1 GB RAM, 8 GB inbuilt
2000 mAH Battery
4.5 inches, 480 x 854 px display
8 MP Camera with flash
Memory Card Supported, upto 32 GB
Android, v4.4.2
Competitor Profile
Samsung Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded in to textiles and built the largest woolen mill in Korea. The successful diversification became a growth strategy for Samsung, which rapidly expanded in to the insurance, securities, and retail business
LAVA LAVA International Ltd is one of the fastest growing mobile handset companies in India. Established in 2009, Lava has emerged as a dominant player in the market; having consolidated its position amongst the top 3 Indian brands in slightly more than 3 years of its market presence. With "Create Possibilities" as its guiding principle, LAVA has embarked on an ambitious journey of empowering every human with quality innovative products. LAVA has a wide product portfolio that encompasses tablets, feature phones and smart phones having various models in bar and touch form factor at multiple price points to suit all categories of consumers. LAVA's basket of brands includes ETAB series of tablets, IRIS series of Android based smartphones, Discover series of Internet experience touch phones, Spark series of premium bar phones and ARC & KKT series of feature rich budget phones.
Nokia A wired and wireless telecommunications company, Nokia India is a pioneer of cellular network in the country. It manufactures a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. It handles research and development, network infrastructure businesses and company handsets. Nokia has its manufacturing unit in Chennai. Nokia Chennai is one of Nokia’s biggest facilities, it’s also big on sustainability. In 2010 it received the Golden Peacock Award for its high standards of environment management. And it’s highly active in the community with projects ranging from a local library programmer to village regeneration projects.
LG LG Electronics Inc. (Korean: LG전자, KRX: 066570, LSE: LGLD is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, and a member of the LG Group, employing 83,000 people working in 119 local subsidiaries worldwide. With 2013 global sales of USD 53.1 billion (KRW 58.14 trillion), the company operates its business through five divisions: Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Energy Solution, and Vehicle Components CEO of LG Electronics is Bon-joon Koo, who assumed the role of Vice Chairman of LG Electronics on 1 October 2010. In 2011, LG Electronics was the world's second-largest television manufacturer
Micromax Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India. Micromax started as an ITsoftware company in 2000 and worked on embedded platforms. It entered the mobile handset business, and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010. As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world.
HTC HTC High-Tech Computer Corporation, is a Taiwanese multinational manufacturer Of smartphones and tablets headquartered in New Taipei City, Taiwan. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touchscreen phones, and PDAs based on Windows Mobile OS and Brew MP to market to mobile network operators who were willing to pay a contract manufacturer for customized products. After initially making smartphones based mostly on Windows Mobile, HTC expanded its focus in 2009 to devices based on the Android, and in 2010 to Windows Phone. As of 2011, HTC primarily releases and markets its smartphones under the HTC brand, ranking as the 98th top brand on Interbrand's Best Global Brands 2011 report. A September 2013 media report stated that HTC's share of the global smartphone market is less than 3 percent. However a report published in April 2015 states that the market share has risen to 7.2 percent due to its strong sales of the HTC One M8 and Desire series. The stock price has fallen by 90 percent since 2011
What is Marketing? The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The 4 'Ps' of marketing are product, place, price and promotion.
What is Marketing Strategy? There are many marketing strategies. The great thing about this is that there is no one way to achieve success. An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing plan designed to achieve marketing objectives. For example, marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. Every organization needs to have clear marketing objectives, and the major route to achieving organizational goals will depend on strategy. It is important, therefore, to be clear about the difference between strategy and tactics. These terms originate from military use (military strategy before and during a military campaign is the general policy overview of how to defeat the enemy). Developing a strategy involves establishing clear aims and objectives around which the framework for a policy is created. Having established its strate gy, an organization can then work out its day-to-day tools and tactics to meet the objectives. Marketing can thus be seen as the process of developing and implementing a strategy to plan and coordinate
ways of identifying, anticipating and satisfying consumer demands, in such a way as to make profits. It is this strategic planning process that lies at the heart of marketing. A formal approach to this customer-focused marketing is known as SIVA] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customercentric alternative to the well-known 4Ps supply side model (product, price, placement, promotion) of marketing management.
Marketing Mix :The Marketing mix is a set of four decisions which need to be taken before launching any new product. These variables are also known as the 4 P’s of marketing. These four variables help the firm in making strategic decisions necessary for the smooth running of any product/organization.
4P’s of Marketing Product
→ Solution
Promotion
→ Information
Price
→ Value
Place (Distribution)
→ Access
Product :The first thing you need, if you want to start a business, is a product. Therefore Product is also the first variable in the marketing mix. Product decisions are the first decisions you need to take before making any marketing plan. A product can be divided into three parts. The core product, the augmented product and the tertiary product. A product can be either a tangible good or an intangible service that fulfills a need or want of consumers. Whether you sell custom pallets and wood products or provide luxury accommodations, it’s imperative that you have a clear grasp of exactly what your product is and what makes it unique before you can successfully market it.
Price :-
Pricing of a product depends on a lot of different variables and hence it is constantly updated. Major consideration in pricing is the costing of the product, the advertising and marketing expenses, any price fluctuations in the market, distribution costs etc. Many of these factors can change separately. Thus the pricing has to be such that it can bear the brunt of changes for a certain period of time. However, if all these variables change, then the pricing of a product has to be increased and decreased accordingly. Along with the above factors, there are also other things which have to be taken in consideration when deciding on a pricing strategy.
Place : - Place refers to the distribution channel of a product. If a product is a consumer product, it needs to be available as far and wide as possible. On the other hand, if the product is a Premium consumer product, it will be available only in select stores. Similarly, if the product is a business product, you need a team who interacts with
businesses and makes the product available to them. Thus the place where the product is distributed depends on the product and pricing decisions, as well as any STP decisions taken by a firm.Distribution has a huge affect on the profitability of a product. Consider a FMCG company which has national distribution for its product. An increase in petrol rates by 10 Rs will in fact bring about drastic changes in the profitability of the company. Thus supply chain and logistics decisions are considered as very important costing decisions of the firm. The firm needs to have a full proof logistics and supply chain plan for its distribution. Promotion :- Promotions decides the segmentation targeting and positioning of the product. The right kind of promotions affects all the other three variables – The product, price and place. If the promotions are effective, you might have to increase distribution points, you might get to increase the price because of the rising brand equity of the product, and the profitability might support you in launching even more products. However, the budget required for extensive promotions is also high. Promotions are considered as marketing expenses and the same needs to be taken in consideration while deciding the costing of the product. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on investment.
Marketing Strategies By Oppo :1. Newer, and better products:oppo mobile launch World’s first rotating camera with flash light O-touch panel, world’s first Smartphone with rear touch back panel O-click, a Bluetooth remote camera trigger and a device locator in oppo N1 Oppo launch oppo finder worlds slimmest phone just 6.65 Oppo develop VOOC rapid charge the world fastest and safest mobile device charging technology
2. focus on mobile features :Oppo mobile focus on mobile features according to market oppo develop color os for develop new feature in mobile motions and gestures for a easy using, for a security 3. Control mop in market :-
Oppo mobiles focus on control mop in market for save dealers profit 4. Brand building : Brand building was one of the major tasks it had in hand. It went with Bollywood stars Hrithik Roshan and Sonam Kapoor as its brand ambassador. "We feel that Hrithik and Sonam are elegant and truly match with Oppo's brand image. OPPO, new partner of FC Barcelona for next 3 year . 5. New products:Oppo launch new mobiles and develop new features in mobile like neo5 Wi-Fi display for increase sale
6. Events:Oppo doing event for making customer relationship and brand awareness and oppo also doing event in cultural days like diwali, new year , other cultural days and every month celebrate oppo day and in these event give gifts to customers and also other offer
7. Schemes to dealers Oppo mobile give schemes to dealers like trip on sale 500pcs and also give to branding offers and promoters for sale product and also give extra profit on mobile
Benefits of Marketing Strategies Saves time and money Time and money are important primary factors of success in the business industry. As you will see below, a marketing strategy helps owners to define a brand so that they don’t spend loads of productivity time marketing a product to the wrong people. A marketing plan provides a blue print for business owners to follow with hopes to bring in more money than they put out.
Provides a plan Marketing plan acts as a guide as the business progresses, so owners can see where their time and money is going. It provides a look into the future goals of the company, and gives step-by-step directions on how to achieve those goals.
Defines the brand This is a very important element of the marketing plan because without it, a business wouldn’t last long. They would be exhausted. Defining a brand means knowing what you are selling, and to whom you’re selling it to. In other words, you must also define your audience. Without knowing who to market to, business owners can lose valuable time. Marketing strategies help with issues such as these, and plans out these things.
Market Methodology Need For Study The basic idea of taking up this study is to analyze the market share of oppo and how to work in company and understand sales executive work in Sagar. At the same time, an attempt was made to understand the Brand image of oppo mobile. Primary Objective The primary objective of the study is to analyze the market share and understand the Brand image of oppo Mobile Secondary Objective
To find out the market share To Know the brand image To find out which is the largest selling mobile Research Methodology The essential part of any report in research methodology. The field study was conducted to analyze the market share and understand the brand image of oppo Field Work & Data Collection In the data collected phase, I tried to cover maximum area and the consumer of Sagar
Collection of Data Data used in this report is mainly primary data, which are collected first hand by survey in the field. In some areas secondary data may also be taken into consideration. Collection of Primary Data It would be in the form of questionnaire survey which will reveal the consumer perception about the company and the products. Collection of Secondary Data It would be collected from Case Studies, Newspaper and Search Engines (Google,Yahoo).
Data Interpretation & Analysis
Interpretation From the above table it can be observed that 60% males and 40% females have been taken in the survey
2. Age?
Interpretation From the above table it can be observed that the age respondent which is Less than 18(7%), 18-22(36%), 22-26(30%), 2630(17%), More than 30(10%)
Occupation
Interpretation From the above table, it can be observed that the occupation of the respondent are college students (46%), Businessman (17%), Service (20%), others (17%)
How long do you use your mobile phone?
Interpretation From the above table it can be observed that the respondents are using mobile phone. Less than one year (70%), 1-2years (20%), 2-4years (7%), above 4 years (3%)
What is the image of oppo in your mind?
Interpretation From the table it can be observed that the respondent consider Micromax as a Economical (80%), Durable(7%), Safe Product(13%)
SWOT ANALYSIS OF OPPO
Strengths oppo is good in terms of market share in terms of mobiles, it captured Samsung,micromax market share by superior innovation in Smart Phones’ oppo is financially strong and stable company. The production process and process of inventory management are consistent with industrial standards. The brand value increased by 80% in last two years The Company enjoys wide range of product portfolio which includes Mobiles,mp3 players ,mp4 players ,tv,bluereplayers oppo took advantage of growing economy of Asian market by setting up manufacturing plant in India there by reducing logistics and supply chain.
Weakness oppo needs improvement in defining the vision, mission and strategic corporate objective. Marketing management needs improvement in all the facts of marketing HRM also needs improvement in all the facts of human resource management
Opportunity oppo is reasonable equipped to take care of technological changes oppo is maintaining good international relationship with countries and local The population is growing so as the demand for mobile phone demand is also growing. The financial position is strong and there is a scope of entering into unrelated diversification
Threats
Regulatory issues and safeguarding of property rights was main threats in legislation
The competitor like Nokia are focused only in one segment
Limitation of the report:
In every study there have some limitations and in my report there are some limitations. I did customers and visitors survey for my internship report, but I also need to take a survey from the channel partner of OPPO. Some information gaps and limitation which is given below: In my report I can’t discuss some organizational data and information for organizational policy. It was hard to find out branding strategy used by OPPO India Co. Ltd. because they are not sharing information much and some information I have to find my practical observation.
Suggestion In order to make recommendation about developing brand strategy for OPPO India Co. Ltd. toward the business community, the first thing must be done is to identify problems that OPPO brand is currently facing. Base on the analysis and survey valuable information and insights are extracted to point out weaknesses in the way OPPO manages its brand. Brand salience: From the findings it can be seen that business has very shallow understanding about OPPO brand. Most of them only know about some general information such as OPPO is giant Chinese brand making high tech Smartphones. The reason for such low level of awareness in other functions is the lack of communication. OPPO does not have any formal channels to communicate with the consumer community other than its website. In addition to that, most marketing budget is used to spend on branding. Brand performance: OPPO brand performance is made up by the quality of its Smartphones and its innovative features and functions. For the functions, although OPPO has some valuable achievement already likes VOOC rapid charge, still they are not widely recognized by the consumer community which is a huge waste for opportunities to make good impression and build up the brand reputation for comprehensive performance at all fronts.
Conclusion:
Excellent product quality: This refers to the product ability to satisfy consumers or customers need, both functionally and emotionally. This is the most important factor if a brand is to be a winning brand. Users are getting smarter in their choice and will not make purchase decision if they don’t trust in the quality of the product presented to them. Comprehensive and thorough communication: Hitting the right communication channel and effectively delivering the message to potential buyers contributes to the success of a brand. Even for a good product, if no one knows about it, talks about it or discuss about it, then the chance of failure for that product is really high. Considering the case of iPhone for example although there has been a lot of negative feedback about the product recently, however, every time a new version of iPhone is launched, the world holds it breath and eagerly waits to see the great invention of Apple. This is achieving through mastery in communication. Despite that, the product must be strong, reliable and good all by itself in order for consumers to test out and trust what being said in the communication channel.
QUSENTIONNAIRE Study of mobile market for oppo Informatics with special reference to Sagar NAME: ______________________
1. Gender
Male
2. Your Age
Less than 18
3. Occupation College
Female 18-22
Business
22-26
Service
Others
4. Do you have oppo mobile or which model 1. YES
2.NO
5. Which mobile phone you are using? Nokia
Samsung
oppo
iPhone
Blackberry
6. How long do you use your mobile phone? Less than 1 year
1-2 Year
2-4 Year More than 4 Year
7. What is the image of oppo in your mind? Economical
Safe Product
Durable
8. Where do you often see oppo advertisement? TV
Newspaper
Online
9. Do you think oppo can be market leader? Yes
NO
10. Are you satisfied with oppo? Yes
No
Radio
Bibliography 1. www.wikipedia.com 2. http://www.oppo.com/en/ 3. www.studymode.com 4. www.forbes.com 5. www.google.com 6. www.yahoo.com
