FACULTY OF MANAGEMENT AND ENTREPRENEURSHIP BACHELOR OF ENTREPRENEURSHIP
MBB2502 PRINCIPLES OF MANAGEMENT GROUP ASSIGNMENT
NAME/MAT RIC NO.
LECTURER DATE
NOR HAMIZAN BIN MOHD TAIP (BEN16041139) PREM RICHELSTER NURDIANA SUKARNA 1ST JULY 2016 1
TABLE OF CONTENT
1.0 INTRODUCTION TO NIKE............................................................................3
1.1 NIKE COMPANY BACKROUND...................................................................................4 2.0 ORGANIZATIONAL STRUCTURE AND DESIGN OF NIKE..................................6 3.0 THE ORGANIZATION AND ITS ENVIROMENT................................................
3.1 THE INTERNAL EN!IRONMENT..................................................................................." 3.2 THE E#TERNAL EN!IRONMENT..................................................................................9 !.0 NIKE CORPORATE STRATEGY ....................................................................10
4.1 BUSINESS STRATEY...............................................................................................10 4.2 CURRENT STRATEY................................................................................................11 4.3 PORTER$S ENERIC STRATEY (DI%%ERENTIATION&LO' COST LEADERSHIP&%OCUS) ...................................................................................................................................... 12 5.0 NIKE DECISION MAKING MANAGEMENT....................................................12 6.0 PROBLEMS AND ISSUES THAT NIKE HAVE ENCOUNTERED ..........................13
6.1 LO' 'AES IN INDONESIA.....................................................................................13 6.2 HEALTH AND SA%ETY PROBLEMS IN !IETNAM..........................................................14 ".0 CONCLUSION..........................................................................................16 .0 REFERENCE............................................................................................1"
2
1.0 INTRODUCTION TO NIKE
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
3
7-** *,-* C;-*- -+?*+>- *-/=-* H-> I+-/+/ *=/+-:/7 -/ /7 B/- ?- /7 ,=-> *=/+-*. A* 2004 7-5 + / *- N=- -/-7 + 7 + 7--*+ ;->:/ 5-*+ /G/+ /+;+-* ,= /7 +,- /+,-+ /7 --/+/ *-*. N=- *7 *8+* /88/- /+,-+/> *8-7 -*+>- /88/- /* 5- /* /+,-+ :/* /7 /-**> +-<*.
1.1 NIKE COMPANY BACKGROUND
N=- 5/* ;;-7 +,- 7-* 7-;-8<-+ /7 5757- +5-/ /88/- -G8<-+ /7 /-**> 87+*. T,- /-*+ *-- /+,-+ +5-/ /7 /+,-+ /88/- +,- 57 N=- --7 +* 87+* +,, /88 1"000 -+/-* +,- US /7 ;/* 7-8-7-+ 7*+:+* -*--* /7 *:*7/-* -/> 200 +-* /7 +,- 57. I7-8-7-+ +/+* 87-7 +*7- +,- US 5,- /88/- /7 -G8<-+ 5-- -5-/ *=/+-* :/+* ;-* /7 +,- -G8<-+ 7-*-7 *8+* /+;+-* *5<5-/ > /88/- --*- 5-/ ,7-@* +, *, *88-* +<-8--* /7 --+ <-7/ 7-;-*.
4
N=- /* *7 ;/* 8/*+ 87+* + +,- 5-7 *:*7/> NIKE IHM I. /7 8/*+ -+-7 /7 <-+/ 87+* + +,- ?5-7 *:*7/> BAUER I+// S 8 A. N=- *7 / - 7-** /7 /*/ +5-/ /88/- /7 /-**-* <- /7 5<- 7- +,- :/7 /<-* C- H// CH *--* :> C- H// /7 B// +,, +* 5,>?5-7 *:*7/> C- H// H7*. N=-@* 5,>? 5-7 *:*7/> B/- NIKE H=-> I. --7 - *=/+-* *=/+- :/7-* ? - - *=/+-* 8+-+;- -/ ,=-> *+=* /7 ,=-> -*->* -*-7 /88/- /7 /-**-* 7- +,- B/- /7 NIKE :/7 /<-*. B/- /* --7 ;/* 87+* *+--+ /7 - ,=->. A+,- 5,>?5-7 *:*7/> H-> I+-/+/ --7 / - /+ *8+* /88/- ( * *=/+-:/7 /7 *5:/7) /7 >+, -*+>- /88/- /7 +5-/ 7- +,- H-> :/7 /<-. S+=* /7 ,=-> -*->* -*-7 /88/- /7 /-**-* 7- +,- B/- /7 NIKE :/7 /<-*. B/- /* --7 ;/* 87+* *+--+ /7 - ,=->. A+,- 5,>?5-7 *:*7/> H-> I+-/+/ --7 / - /+ *8+* /88/- ( * *=/+-:/7 /7 *5:/7) /7 >+, -*+>- /88/- /7 +5-/ 7- +,- H-> :/7 /<-.
2.0 ORGANIZATIONAL STRUCTURE AND DESIGN OF NIKE
N=- :--;-* +,/+ +,-- /- -7-** 8**:+-* , /* =-* + :--;- +,/+ +,-- /- -7-** 8**:+-* +,- :*-** + 5. O- +,- /* * + -/+- :*-** 88++-* +,/+ *-+ N=- /8/+ < +,- <8-++ /7 8;7- ;/- +,- *,/-,7-*. T,57 ,-/7G/+-* N=- * /+-7 -/ B-/;-+ O- 5,, * / *:: P+/7. T,- P/ N+,5-*+ * +,- :+,8/- N=- :+ 5 +,-- /- / ++/ <- +,/ 160 N=- <8/-* / /7 +,- 57. T,* *,5* +,/+ +,-> -/> 7 /+ +,- -7-** 8**:+-*Q /*8-+ +,- //+/ *++-. '+, / +,-*- N=- *+-* /7 +,- 57 +,-- /- <- +,/ 30000 -<8>--* +,- <8/> /** * +-+*. E/, +,-*- -< 8>--* $* <** *+/+-<-+ + : *8/+ /7 ;/+ + -;-> /+,-+- +,- 57. A+,- <** *+/+-<-+ N=- * + -8--- +,- -<+ <8-++ /7 *, <8-++*.Q T,- //+/ *++- +,* <8/> 7-/* / + 5+, <8-++. S- N=- * / :*-** -;; /7 /+,-+* <8-++ :;*> 8/>* / */+ -. B-*7-* +,- +,-<- +,- <-,/7*- +,- <8/> /* <*+ :- <8-++;- +,- /- 8/-7 / ;- +,- 57. N=- ,/* <8-++* +,- U+-7 S+/+-* /- /* 5- /* - =- ,/-- /7 *--= + /<8*, :+, *,+?+-< /7 ?+-< /*. N=* / <8/> +,/+ * /:+ -8 :7/-* /7 -/*- 8+-+/. ',/+ +,-> 8+/> +,- :*-** + +,- +/-+ +*-.
6
NIKE O//+/ S++-
3.0 THE ORGANIZATION AND ITS ENVIROMENT 3.1 THE INTERNAL ENVIRONMENT
I+-/ -;<-+ /- +,- -;-+* /7 +-7* *7- / //+ +,/+ /-+ --* /7 //+/ +- -+,- / 8*+;- -/+;- 5/> ('/<* M5/<* 2010). T>8/> +,- +-/ -* /+,* +,/+ 5+, +,- //+ /7 /- :>?/7?/- 7- +,- + +,- //+. I+ * --7 :> +,- 5- +,- //+ /7 +- <* +,- ;/-*. I+-/ -;<-+* /- <8+/+ :-/*- +,-> /-+ 5,/+ 8-8+,= -- /7 7 /+ 5=. ('/<* M5/<* 2010) T,- =-> <8-+ +-/ -;<-+* * /*/+/ +- 5,, * +,- *-+ =-> ;/-* :--* /7 /+++7-* *,/-7 :> /*/+/ <-<:-*. T,- +-/ -;<-+ 7-* / --<-+* +,/+ /- -7-* + +,- //+ 5,, /- --7 + / -/+ -+-+ /7 ++/> +-7 :> +. P, K,+ 5, * +,- 7- +,- N=- <8/> * / -7:> <8-++;- 8-*. H- ;-* *8+* /7 ,- /:*+-> ;-* /+,-+-*. ',- ,- * 5+, /+,-+-* ,-$* =- / ++- =7 ,* 8-*/+> ,/-* /7 ,- /78+* /+,- -;- -->. A7 +$* +,/+ 8/** /7 +,/+ +-<-7* -*8-+ +,/+ ,- ,/* /+,-+-* +,/+ ,/* 7;- N=-$* +-. N=- * 5 8-8- =- +,/+ ( :-* 2012). N=- <8/> * ;-> 7 /+ 7-;-8 / *+ //+/ +-. T,, -<8>--* --7 + 5= +<- +,-> *+ -> 5= /+ N=:-/*- + -* / <+/:- -;<-+ -<8>--*. T <+;/+-<8>--* + 5= ,/7 N=- ,/* *-+ 8 +,- :--+* 8/< 5,, 8;7-* -<8>--* 5+, +,- 88++> + *+/> + -*- +,- 5--** +,- /<-* /7 -/+- / 8*+;- 5= -;<-+. T,/+ * 5,> -;-> :/, 8;7-* ;//:- ,-/+, ;-/- +-** -+- <-<:-*,8* +<- -+-<-+ */;* /7 <-. T,- :--+* NIKE 1. H-/+, */2. L- A7-+ */"
3. D*/:+> */4. R-+-<-+ S/;* P/ 5+, / <8/> +:+ . E<8>-- S+= P,/*- P/ (1 7*+) 6. P/7 ;//+* /7 ,7/>* . P/7 */::/+/* ". P7+ 7*+* 9. O*+- +-** -+-&+-** 7*+* 10.T/*8+/+ /5/-&7*+ 11.T+ /***+/-
N=- * <- +,/ *+ / 8/- + 5= +$* / <+/:- /7 *+</+ -;<-+ -7 5+, ?*-;- /+-* 7-*-7 + ,-8 > 8-< :-++-. %< -/7?-7- *8+* -*-/, /:* /7 +5-/ /7 /88/- 7-* /+-* + ,,>?++-7 ,7/- /7 8-?*, -+-* N=- /<8* - --+* +,<8/>$* ;/- /7 +--*+ +* -<8>--$* /-- 5+, /7 ://- 5= /7 /<>. T,-> --* -- =- +,-> /- 5= +,- : /<> * +,/+ -<8>--* / 5= ,/7 /+ +,- :. I /77+ +,- /<8* /* -/+-* / > -G88-7 >< / +/= :/*=-+:/ /7 +-* +* /7 / +:/ -7 5,-- -<8>--* / *- +,* =7* -G8<-+ + -/ +,-<*-;-* +;/+- +,- ,::-*.
3.2 THE E#TERNAL ENVIRONMENT
E+-/ -;<-+* /- 7--7 /* +,- -;-+* +,/+ +*7- +,<8/> +,- //+ 5,, +,/+ ,/* +,- 8+-+/ /7 /++:+-* + /+- /7 -- ,/;- / --+ +,- /+/ -;<-+ ('/<* /7 M'/<* 19"). % -/<8- / <8/> +,/+ *-* ,-/8 ,-/+,> 7* 8-8- 5 -;-+/> :> + :-/*- +,->$- ,-/8 ('/<* /7 M'/<* 19"). T,- ,-/+,-** 5 ,/- +,- -;<-+ +*7- +,<8/> :-/*- 8-8- /- -++ ,-/+,> /7 :-*- ('/<* /7 M'/<* 19"). T,* 5 <*+ ,/- :+, +* -;<-+. T,-- /- <*+ <8+/+ 8+-* N=-$* -+-/ -;<-+ T,- *+ 8+> * 8-*-- +,* * / ;-> <8+/+ ,//+- :-/*N=- *8** / ,- <:- /+,-+-* + 5-/ ;/* N=- 87+* *, /* *,+* *,-* +,-* /7 -+. A +,- /<* +:/- *- 8/>-* /7 9
:/*=-+:/ 8/>-* + 5-/ +,- N=- 87+* :-/*- 5,- +,- *<-* *--* +,- /;+- /+,-+-* 5-/ N=- 87+* 7 *8+* -;-+* +,-> <,+ *7- + :> +,-< :-/*- +,- 87+ 7/:+> G/+> /7 8- * --;/- N=- <*+ ;- *<-* +,/+ +,- 87+ + --;/+ /7 *- +,- ;-* :-/*- + 5-- + (L/* 2011) /+,-+-* 57 + *- +,-< /7 *<- 5 *- +--*+ +,- 87+*. T,- +,7 8+> * 8- N=- * --7 :> 7-*-7 7-;-8<-+ +,- 87+ /7 * /7;/+/- +,* ,//+- * *+ +,- /7;/+/-* N=-$* 87+ + /++/+ +,- *<- :> *,5 / +,- :--+* + +,- ;/* 87+* *, /* +,- ,, G/+> +,-- 87+* (L/* 2011). T,- +, 8+> * :7 +,* * +,- /*+ ,//+- + * - +,- <*+ <8+/+. B7 * 5,- +,- *+<- -/-* +,/+ N=- * +/ -8-+/+*. N=- *-* *+<-$* --7:/= 7- + :7 5+, +,- >/ *<-* (L/* 2011). I 7- N=- + /+> /7 ,/; / *+ -/+*,8.
!.0 NIKE CORPORATE STRATEGY !.1 BUSINESS STRATEGY
N=-$* -+ -<8/**-* :+, 87+ 7--+/+ /7 (87+ 7--+/+). %+,-<- N=- 7+* * 7;-*- /7;-+* /7
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
!.2 CURRENT STRATEGY
A+ +,- - +,- -+ *+/+-> N=- I. * -<8> * +,- 7-/ **+//:+>. S*+//:+> +-<* 8-/+* * +-/+- / *+/+-> *-7 **+//:+> + +,- :*-** <7-. T,-+ *+/+-> * - 5,-- :*-** <7- /7 **+//:+> 7- --+;-> /7 --+>. B-/*- +,- G-> *-7 *+/+-> N=- I. * /:- + 8/- -<8,/** ;/+ +,/+ * 7*8+;- 5,, * / =-> :-+;- +,- <8/>. T,*+/+-> /* -/:-* N=- I. + -;-/- <8-++;- /7;/+/-* ;- +,<8-++. C<8-++;- /7;/+/-* +,- :-<- **+//:- <8-++;11
/7;/+/-* :-/*- +,- /:+> + +/=- /7;/+/- -<-* */- /7 ,,,+ +,- *-**-* +,- ,/ 8-**. N=- I.$* -+ *+/+-> **+//:+> * 8/+ +,- +- +,- <8/> 5,, * --+-7 +,- 8*+;- 5+, ;- --+ >-/*. T,- *+/+-> * --+;-.
!.3 PORTER$S GENERIC STRATEGY %DIFFERENTIATION/LO& COST LEADERSHIP/FOCUS'
S- +,- +5-/ <8-++;- <8/-* /- *+; + 8;7- +,- :-*+ 8**:- 7-/* + +,- *<-*. T,* <-/* +,/+ +,-> /- +> + + 75 *+*. S- N=- +*-* +* /8+/ +-7 8 -G8<-+ /+-*. T,* <-/* + 7-*$+ ,/;- /> -8-*-* +,/+ /*- + * ,-/;> -<8,/** D--+/+ /7 +/> *+;-* + ;/+- /7 7-;-8 +* 87+*. T,- +7+ N=-VP7 *8+* =+ +,>-/ 200". T,* -/:-* -* + /7 <+ +,- * ;/ T-* /7 +,N=-V 5-:*+-.
5.0 NIKE DECISION MAKING MANAGEMENT
N=-@* O8-/+* *+<- 7- **- +,/+ N=- 7-;-8 8*8-*> 7-*8+- +,- -- <8-++* 5+, +,- + 5/- /+* *, /* A77/* R--:= P*+-< 7-* *+-<* -G8<-+
12
*=-7 +/7-* *8-;* *+/+- *>*+-<* //>** 87+;+> //>** /7 *+ + /7
N=- *+/+-7 5+, 7*8-*-7 87+ *+/+-> /* + * + * USA.. E;->+, ,/* :+, *7-* /7 *, *+/+-> :-<- +* *8-+> /+- +<-. I+ ;+-7 E8-/ 7-*-* + 7-* N=- *8+ *,-* +,- 87- +,-< +,, A*/ ,/7 :-- *-** /7 ,/* -/+> -7-7 +,87+ *+. N=- ,/7 <- +,/ 4" *+/ 192 <8/-7 5+, 3000 A77/* /+ +,/+ +<-. H5-;- +,- */-* ;<- ,/* -/*-7 -/> 1000 +<-* 7 12 >-/* :/*-7 *, 8-/+ ,/7 :-- / --+;- *88+ +,- :/7 + :-<- +,- :-*+ + 5/- <8/> USA.
6.0 PROBLEMS AND ISSUES THAT NIKE HAVE ENCOUNTERED
T,- */<- /+* +,/+ 8-<++-7 N=- + 5 /+ / <8-**;- /+- ;- +,- /*+ *-;-/ 7-/7-* W +/= /7;/+/- :/ * 88++-* + 875- *+ 87+* /7 ;-*+ +,-*- */;* + ;/+;- 7-** /7 --+ >-/*. A-/7> +,- 19"0* N=- ,/7 :-- +-7 * +* 87+* /+-*&+-* 5,-- 5 5/-* 8 5= 7+* /7 , 199" *8--, + +,- N/+/ P-** C: +,- N=- 87+ ,/* :-<- *>><* 5+, */;- 5/-* -7 ;-+<- /7 /:+/> /:*-.Q H5 N=- / <8/> /**/+-7 5+, /+,-+*< ,-/+, /7 +-** /7 ;/+;-
://+ <;-<-+ 8;7-* / +--*+ 575 + +,- 8+-+/ *=* /7 8:-<* 5,, ://+ -/+-* / <+/+/ 8/+*. I 5,/+ 5* 5- 8;7- + / <8-,-*;- -;-5 +,- ;/* /:*-* 5,, N=- /7 +* *88-* ,/;- :-- /*-7 --+ >-/* :+ <--> +,-/-7+/ *+/+* +,- =7* 8:-<* +,- <8/> ,/* +-7.
6.1 LO& &AGES IN INDONESIA
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
14
/:+ $* --/ /- *:+/+*. I+$* + 5+, *8- + ;-*+/+- X/-/+* /: ;/+*.Q B+ :> +,- <7?1990* N=*++-7 +* I7-*/ +/+* + *+8 /88> --<8+* + +,- -/ <<< 5/-. I A8 1999 /+- +,- I7-*/ ;-<-+ /*-7 <<< 5/-* + 231000 8/,&<+, (US26) N=- /-7 +,/+ + 57 /*5/-* 5=-* -<8>-7 :> +* *88-* /:;- +,- -/ <<< 5/- < :-+5-- US30?3.0 8- <+,.
6.2 HEALTH AND SAFETY PROBLEMS IN VIETNAM
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
-/<8- 8 5= 7+* /+ - N=-$* *88-$* 8/+* +,* -8*7- /-7 + G-*+ +,- <8/>$* ,-*+> /:+ /7 <<+<-+ + /: /7 -;<-+/&,-/+, *+/7/7*. T,-*- +,-- -;-+* <:-7 5+, +,- <-* +,-* +,/+ 5-- -8+-7 +,- 8-** -/+-7 / /: /7 -;<-+/ 8:-<* /+ N=-$* *88-*$ /+-* 5-- :-< / N=- /7 +* /--7 /:*-* /88-/-7 +,- 57 57- 5-: /7 5-- *-7 :> NO* /7 ;/* /+;*+ 8* + *,/- . C*<- /7 /: 8* /-7 :>++* N=- 7* /7 8=-+* /+ N=- *,8*. U7- 8-**- < *-;-/ *+7-+ 8* *<- ;-*+-* /--7 +,- 7-* 5+, N=- + 87- -/+- /+,-+ 87+*. A* / -*+ +,-*- ;/* /+;+-* +,- <8/>$* ,/7?-/-7
".0 CONCLUSION N=- I. * / <8/> +-7 <8-++. %< -G88 /+,-+-* 5+, +,-*+ *8+* -G8<-+ +,- 57 + +*> <8; +,- 5 7 + ,/;- -7 2000. T,-> 77 =5 +,/+ 87+ G/+> /7 ;/+ 57 ,-8 /+,-+-* + /,-;- -/+- /*. N=- *+ 8-/+-* +,* 8,*8,> +7/>. I+ * - +,/+ ,/* ,-8-7 /+,-+-* /7 *+/=-,7-* /=- + -/- /+,-+ /7 // -/+-**. D-*8+- / ,/
16
.0 REFERENCE
Nike Inc.(2012). The Nike foundation. Retrieved August 26, 2013, fro htt!"##nikeinc.co#!ages#the$ nike$foundation %or&es.(2012). 'hat ou Need To no* A&out Nike+s hi- night. Retrieved August 26, 2013, fro htt!"##***.for&es.co#sites#ohnc-arke#2012#0/#10#*hat$ou$need$to$kno*$a&out$nikes$!hi-$knight# 'i--ias, . c'i--ias, A.(2010) 4T. 5rganisationa- environents and cu-tura-. /. Austra-ia" engage 7earning Austra-ia t 7iited. -audiu, . 8. Andrei, . 4a&rie-a, . . (2011). Interna- 9nvironent Ana-sis Techni:ues. Anna-s of the ;niversit of 5radea, 9conoic 8cience 8eries. 2011, . (2011). 4-o&a- ?rand anageent @ Nike+s 4-o&a- ?rand. I8 ourna- 5f Internationa?usiness, 1(3), 1$1B. 'i--ias, ., c*i--ias, A. (2012). 4T (1st Asia$acific ed.), contro--ing (!!B$C). engage 7earning" A-ison 4reen
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