Product
Brand Name- Coca Cola
Price
List Price-
Packge- Primary: Bottle[Plastic & Glass] -shopping:Plastic cases
Colour- Dark red
Varieties- Sprite, Fanta, Thumsup, Mazza, Limca, Minute Maid.. & ect
Features
qualities
Size- Net content 180ml,200ml,500ml,1.5l
Pricing Straregies- Festival Disscount
Channels -Producer -> Representative -> Whole Saller -> Retailer -> Consumer
Place
Transpotation- Lorries, Air Plans , Ships
175ml- Rs 40.00
500ml- Rs 100.00
Publisity & PR- Sponsership , Annual Reorte,Entertatment,Seminars
Sales Promotion- Promotion Campain, Free goods,
Advertising- TV& Radio advetistment, within the Internet [FB, Towwiter...], *
Promotion
2L - Rs 190.00
1.5L - Rs 175.00
Group 11
Marketing Mix of Coca-Cola
Group Assignment 01
Group Members0061-P.A.Shakya Nimalasiri0062-G.A.M.U.W. Rathnayaka0063-M.G.Dharshika Chathuranganie0064 –H.H.T.Wijesinghe0065-P.U.R. Kumarasiri0066-H.D.K.Anurudhika
Group Members
0061-P.A.Shakya Nimalasiri
0062-G.A.M.U.W. Rathnayaka
0063-M.G.Dharshika Chathuranganie
0064 –H.H.T.Wijesinghe
0065-P.U.R. Kumarasiri
0066-H.D.K.Anurudhika
CONTENTS
Introduction
What is the Marketing Mix
The 4Ps of Marketing Mix
Why is the marketing call Controllable?
Analysis of the marketing mix of Coca Cola
2.1 Coca Cola marketing mix
2.2 Analysis part of the Coca Cola marketing mix
Conclusion
1.Introduction
1.1 What is the Marketing Mix...
Marketing is the social and managerial process by which individual and group obtain what they need and want through creating, offering and exchanging products of value with others.
Philip Kotler -
1.2 The 4Ps of Marketing Mix
The service marketing mix comprises off the 4Ps. These include…
Product
Price
Place
Promotion
Price
Refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors. There can be several types of pricing strategies, each tied in with an overall business plan. Pricing can also be used a demarcation, to differentiate and enhance the image of a product.
Product:
Refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't do any good.
Place
Refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place' strategy. Retailers pay a premium for the right location. In fact, the mantra of a successful retail business is 'location, location, location'.
Promotion
This refers to all the activities undertaken to make the product or service known to the user and trade. This can include advertising, word of mouth, press reports, incentives, commissions and awards to the trade. It can also include consumer schemes, direct marketing, contests and prize
1.3. Why is marketing call controllable?
Marketing Mix controllable by the Business Company or owner because they bestially own the product so they can control all aspects of it. How it's made packaged, labeled , designed , shape and size of item. They also decide how much they wish to sell it for how they will distribute and promote their products.
2.Analysis of the marketing mix of Coca Cola
2.1 Coca cola Marketing Mix
The marketing mix of coca cola has been changing over time with more and more product being added such that today it has 3300 product many different way of advertising all those product. But because of this Coca cola s the brand equity. The 4Ps of marketing: Product, Price, Place, Promotion
Product
This company has the widest rang up beverages of 3300 product. The beverages are divided in too many groups with individual product in this group. These are: deity category 100% fruit juices, fruit drinks, water, energy drinks, tea, coffee and more. Coca Cola is not brand in sparkliling beverages, juice and retail packaged water. Coca cola has it market presence around 200 countries. Coca Cola's other brand are Fanta, Maaza, Lima, sprite, Thums up, Minute Maid, Nimbu Fresh, Nested Iced Tea and more…
Price
Product of the availability of the many different products the pricing is done according to the market and geographic segment. Each different brand the competitors pricing , PEPSI is the main competitors to COKE. Beverage market is said to be an oligopoly market [Few seller and large buyers] , that's way the form in to cartel contract to ensure a mutual balance in pricing between the seller.
Place
Coca Cola is the worlds most favorite and is available all over the world, you can find all the favorite little shops like corner shops.
Promotion
Coca Cola uses various advertising and promotional strategies to create and increased in the market. They do this by associating coca cola with life style and behavior and mainly targeting value based advertising. You are more likely to see a coke ad for a particular festival….
2.2. Analysis part of the Coca cola Marketing Mix
*Advertising
Coca Cola advertising has significently affected American culture and it is frequetly credited with invention, the mordern image of Santa claus as an old man in a red- and- white suit. Although the company did start using the red and white Santa image in 1930s, with winter advertising companys illustrated by Haddon Sundblom, the motif was already common. Coca Cola was not even the first soft drink company to use mordern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisments for its ginger ale in 1923, after first using him to sell minaral water in 1915.
Before Santa Claus, Coca Cola relied on images of smartly- dressed young women to sell its beverages. Coca Cola's first such advertisement appeared in 1895, featuring the young Bostonian actress Hilda Clark as its spokeswomen.
1941saw the first use of the nickname "Coke"as an offcial trademark for the product with a series advertisement informing consumers that "Coke means Coca- Cola".
In 1971 a song from a coca colacommercial called "I'd Like to teach the World to Sing, produced by Billy Davis, became a hit single.
3.Concultion
In above chapters, we analyzed marketing mixer of coca-cola cooperation .From ur study we can conclude that main marketing mix components are how to used in coca-cola cooperation .
Products of coca-cola company , satisfied consumer needs with highly satisfactions when we consider the characteristics of marketing mix that is the main objective.
Price of coca cola products ,get optimally economical satisfaction for consumer.
By understanding Coca-cola we can say it the company is using its promotional mix in an effective and efficient manner
Finally we can conclude that,
For any company to reach the peak in today's competitive era, has to use each and every component of the marketing mix
For any company controllable function as use marketing mix
Reference
1. Pilip Kotler [2007] editions
Group Assignment 01
Group 11
Marketing Mix of Coca-Cola
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