Not interesting packaging. When we make a research on our product which is µkeropok segera¶, we think that our product did not look much interesting in packaging. Our product just have one colour on the packaging. So, it can¶t attract the younger customer or kids. When they go to supermarket for shopping, they maybe not look at our product since it does not have something that kids want. So, we have decided to upgrade our product¶s packaging to ensure that its can attract more consumers from tho younger generations.
y
Lack of high level consumer. Our product is made in the village and near to the sea. So, we did not get much attention from the city¶s consumer. It is maybe because of the place that we produce our product which is far from city. Our consumer from the city did not get more information of our product. They are also did not use the µkeropok segera¶ as their main snack. They maybe prefer something that is more branded and easy to get.
y
Hard to market our product in a big supermarket. Our product have a very much competitors. As we can see the product in market nowadays, there are so many product or snack food that are very popular among the consumers. There are also so many branded product that have been market in the local supermarket. µKeropok segera¶ is not a branded product and we did not so popular among the consumer. So, our product did not get attention from the supplier to market our product in a big supermarket. So, we cannot attract consumers from city to buy our product.
EXTERNAL OPPORTUNITIES AND THREATS y
SOCIAL The major social and lifestyle that we can see nowadays is very affecting our firm production. The demand from the consumer that want something that have quality and have a very reasonable price make us want to produce something like that. So, we have try our best to make sure that our product will fulfill their willingness. µKeropok segera¶ is very suitable for them. It is because we our product have the quality and very reasonable price that affordable for everyone.
y
DEMOGRAPHICS We have our own target when we market our product. Our target is everyone that have different types of gender, age and profile. The changes of lifestyle and economis have give a challenge to market our product. Because of that we make a few changes in our product distribution. We had increase the production of µkeropok segera¶ to fulfill the demand of this product because of the increase of population. We try to make sure that we have the consumer outside of our state.
y
COMPETITION, Our firm have a very high competition. The competitor that is very close to us is µkerepek pisang¶, and µpotato crisp¶. It is because their company also produce almost same product with us which is a product from village. Their target consumer also same as us. So, we are trying our best to make sure that our product will attract more consumer then the other company. Our company seem to have a bright opportunities tohave a better performance in the market.
y
ECOLOGICAL. Our company is trying to minimize our cost in producing this product. It is to make sure that we have much priofit from our product. The ingredients that we use to make µkeropok segera¶ also very environmentally friendly. It is because we did not make any pollution in producing this product. So, it can save our earth. The fish that we use to make µkeropok segera¶ is from the sea and we are not attack them. The service and operations that we use in making this product is clean and we are free from illegal aspect that can cause our production to fail.
