New Business Plan Pincom

Draft – 1.00 1.00

Pincom Free market for devices, services and facilities

126 Across the Continents Rd eddah

p. 00 966 594 696 007 f. 00 966 124 6755

[email protected] Pincom.com

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Table of Contents I.

Executive Summary....................... ................................................ .................................................. ............................................... ...................... 2 Highlights Objectives Mission Statement Keys to Success

II.

Description of Business......................... Business................................................... ................................................... ...................................... ............. 5 Company Ownership/Legal Entity Location Interior Hours of Operation Products and Services Suppliers Service Manufacturing Management Financial Management Start-Up/Acquisition Start-Up/Acquis ition Summary

III.

Marketing ........................ .................................................. .................................................... .................................................... ................................. .......12 Market Analysis Market Segmentation Competition Pricing

IV.

Appendix...................... ................................................ ............................................... ..................... Error! Bookmark not defined. Start-Up Expenses Determining Start-Up Capital Cash Flow Income Projection Statement Profit and Loss Statement







Executive Summary Pincom intends to become the number one application that facilitates passive income from the comfort of one's home, it is set to achieve this through rigorous marketing, ease of use and absence of competition. The ability to rent peoples possessions locally within 0.5< mile radius per hourly hourl y rate; while remaining in renter's residence will be the key to the success of this company. Following previous assessment of the sharing market that blossomed recently, our strategy will be similar to that of Uber and Airbnb in targeting countries and regions with poor economies to eliminate. In addition to that our success will be reliant on the ease of functionality of the site and security we're providing, which are both tackled with our experienced programmers and security protocols in place that include i nclude anonymous listing until registration complete (takes copy of users ID) and tracks of both users before, during and after transaction to ensure the safety of all our clients.

Highlights Summarize key business highlights. For example, you might include a chart showing sales, expenses and net profit for several years. Note: to replace the sample chart data with your own, right-click the chart and then click Edit Data.

Financial Overview $120,000

Sales

$100,000

Net Profit

$80,000

Expenses

$60,000







Objectives Marketing

2 months Structuring

Branding

Structuring

Server and Domain Web Development Financial Management Legal contracts Targets

Acquired

4 months Ready to Ready launch Ready to launch

6 months

Beta

Launch

Planning finalized Structuring

Settled

Structuring

Mailed

Signed

Structuring

Planning finalized

Site complete

1 years

2 years

1m listings total

Ability to expand

Mission Statement We envision to conveniently actualize client-based solutions that we would endeavor to satisfy our internal and external customers.

Keys to Success Anonymousity:

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The identity of the pincomers will not be visible to the pincomee nor will the location when the booking process is undergoing as only location radius will be visible. It is only when the pincomer responds with an acceptance that the location and usernames are shared. User interface:

-

The website design will follow the late trend in website designing with css3 and html5 while incorporating a flat ui design and colors which makes the site run much smoother, and the mobile app will follow up the same.







User interface The website design will follow the late trend in website designing with css3 and

-

html5 while incorporating a flat ui design and colors which makes the site run much smoother, and the mobile app will follow up the same.

Security: - GPS tracking will be implemented to monitor the location of the pincomer and pincomee, once the pincomee reaches the site, they will be sent a verification veri fication request to verify the pincom is as stated in the ad. - Ten minutes before conclusion of the session both pincomer and pincomee's p incomee's will be notified of session ending and will be able to either extend session or give a review of service before pincomee leaves the location site. - Users will have to upload copy of ID/passp I D/passport ort or any form of verification similar to the Airbnb security measures.

Timing:

-

The website will target countries with bad economies that are undergoing recession or currency inflation and so on. As these are the regions that are looking for access to wider range of opportunities and save money at the same time. (Concluding from understanding the sharing market, the success of Airbnb and Uber was not foreseen, however they prospered first in poor economies that drove people to treat trust as currency worthy for lower prices).

Renting method:

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Unlike previous startups that attempted to implement the renting of household items. This will focus primarily on expensive tech devices, equipment's or workshops. (Unlike the startups that were mainly looking l ooking at simple items such as vacuums or drills.)

-

Primary usage of things by pincomee will be within the pincomers household, to







Description of Business Pincom is an online freemarket that provides users with the ability to use neighboring household items or inventory, devices (such as wifi, retro gaming consoles, piano) facilities (such as wood workshops, free space, couch potatoing) and services (such as house cleaning, garden mowing). Similar to how amazon or ebay are the first thing that comes to mi nd when people think ecommerce, the primary goal of the website is to be the first thing that comes to mind when people think "passive income". Pincom will have the solution to all weaknesses that caused caused previous sharing-like platforms to fail e.g. poor security sense structure, impractical i mpractical implementations, ineffective timing and regional application/focus.

Business Model Eighteen months into the business, the company plans to locate its headquarters in a metropolitan area that can provide access to a dozen offices of high-tech labor force, current e-commerce intelligence, and sources of financial capital. The location should ensure the best logistics when reaching existing and potential clientele, as well as strategic partners. Operations in which the company cannot develop core competencies should be outsourced. The headquarters will i nitially host the entire executive team and staff. As company progresses through its growth stages, sales regions will be assigned for various parts in each continent depending on demand. The company will initially be a privately-held corporation. The state of incorporation will









Company Ownership/Legal Entity Pincom is a new independent business owned by a partnership of Abdallah Monshi and Kurt Johnson, providing a global marketplace for home owners offering to rent their possessions for an in-home hourly rate. And the ability to offer local tasks and services to surrounding areas. Domains Pincom: Under Pincom: Under negotiation Tradename Auspicious Innovations of Information Technology: Technology: Acquired Auspinno: Pending Auspinno: Pending Trademark rights Pincom: Pending Pincom: Pending Pincom Logo: Pending Logo: Pending Intellectual Property Rights and Patents Regional: Pending Regional: Pending 7 months PCT 152 Countries (Patent Cooperation Treaty): Time Treaty): Time consuming Paris Convention WIPO 177 Countries: Pending Countries: Pending

Server Location -

Pincom does not require a specific location, as it is an online based service. Once the company grows through achieving its objectives and goals, it will need







Design







Design Concept The front-end portion of the website will follow html5, css3 (and Django) trend known as User Interface (ui) design to enable ease of navigation. The achievement of the web application and website will depend on how well the User Interface is designed, thus the design will encompass:

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Structure - The design will systematize the user interface persistently in significant and helpful ways based on obvious and reliable models available (that is to do most with the overall UI planning)

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Simplicity - The design will make plain and general tasks simple to do and provide good shortcuts that are significantly related to longer pr ocedures.

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Visibility – Visibility – The The design will keep all desirable options and materials for a given task visible without disturbing the user with irrelevant or unneeded information.

-

Feedback - The design will keep users up to date with actions or analysis, changes of situation or forms, and faults or exceptions that are applicable and of interest to the user.

-

Reuse -The design will reprocess internal and external workings and behaviors, retaining consistency with reason rather than just random consistency.







also replace background images for smoother navigation. F lat colors generally means solid ink coverage with no gradations, screens or halftones. o

The color can be anything from bright, dark, pastel, neutral, etc. FLAT also refers to the application on paper or on screen.

-

-

Virtual hierarchy: the design will interface in a way that allows the user to focus on what is most important. The dimension, color, and position of each element will work together and create a clear path to understand the whole interface.

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Provide feedback: the interface will at all times speak to the user when his actions are both right and wrong or o r misunderstood. Keeping them always informed of their actions, changes in condition and mistakes or exceptions that may occur.







Services -

Allow people to make decent passive income through all devices and facilities in their home by providing a platform that is secure and easy to use for all ages.

-

Allow people to offer services instead of renting out their equipment (to avoid the risk in borrowing e.g. 10 mins mi ns of drilling instead of borrowing a drill for 10 minutes).

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Connect neighboring houses needs to each other.

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Extremely simple way to listing items i tems and schedule planning and booking.

Hosting -

Hostgator.com servers in NA to cover the South American and North American region.

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OneProvider.com servers in Amsterdam to cover Europe and African region.

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Aeserver.com servers in Dubai to cover Asia and Australia.

Domains There are two strategies that will be assessed based on SEO compatibility, availability and pricing. They are as follows:

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Domain ending with each counties initials (Pincom.us, Pincom.uk, Pincom.sa, etc)

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Domain ending with the usual .com or .co then country initials (Pincom.com, Pincom.co.uk, Pincom.com.sa)









Kurt Johnsons responsibilities Johnsons responsibilities include overall technological efficiency, software development, and information control. - Head of Finance and Operations: Nasser Rajab responsibilities Rajab responsibilities include financial oversight, safeguarding of assets, and human resources management. - Head of Sales and Marketing: Responsibilities include sales generation, marketing programs development, and public relations. - Senior backend developer: A programmer that deals with the server, the database, and the server-side applications. Backend developer: A programmer that deals with wi th the server, the database, and the server-side applications. - Backend developer: A programmer that deals with the server, the database, and the server-side







- Patent Agent: Deals with obtaining and enforcing such property rights, assessing ownership issues and preventing copyright infringement.

Start-Up/Acquisition Summary

Marketing How well you market your business can play an important role in its success or failure. It is vital to know as much about your potential customers as possible —who they are, what they want want (and don’t want), and expectations they may have.

Market Analysis What is your target market? (Who is most likely to buy your products or use your services?) What are the demographics? What is the size of your potential customer base?







Local Market Growth d o i r e p r o i r p r e v o h t w o r g %

40%

Potential Customers

35%

New Homes

30%

New Businesses

25% 20% 15% 10% 5% 0% 2008

201 2

2016

Market Segmentation Is your target market segmented? Are there different levels within the same type of business, each offering a difference in quality, price, or range of products? Is this market segmentation governed by geographic area, product lines, pricing, or other criteria? Into which market segment will your primary business fall? What percentage of the total market is this segment? What percentage percentage of this segment will your business business reach? Note: A pie chart i s a good way to demonstrate part-to-whole relationships, relationships, such as the percentage of







business, from their pricing, advertising, and general marketing approaches? How do you expect to compete? How do you hope to do better? What indirect competition will you face, such as from internet sales, department stores, or international imports? How will you keep abreast of technology and changing trends that may impact your business in the future?

Pricing How have you developed your pricing policy? Which of the following pricing strategies might best suit your business? Retail cost and pricing, competitive position, pricing below competition, pricing above competition, multiple pricing, price lining, pricing based on cost-plus-markup, or other? What are your competitors’ pricing policies and how does yours compare? Are your prices in line with industry averages? How will you monitor prices and overhead to ensure that your business will operate at a profit? How do you plan to stay abreast of changes in the marketpla marketplace, ce, to ensure that your profit margins are not adversely affected by new innovations or competition?

New Business Plan Pincom

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