Mustika Ratu

Mustika Ratu Nama Kelompok:

Meil Meilia ia Mift Miftac achu hull Ain Ainii 0412 041211 1133 3310 1076 76 Desy Desy Prih Prihas asti tini ning ngsi sih h 0412 041211 1133 3312 1286 86 Aldila Mus Musttika Put Putri 041211333090

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, dimulai dari garasi rumah ($& )R #R* Moor%ati +oedib%o, ++&, M&(um& Pada tahun 197, perusahaan mulai men$alankan m en$alankan bisnis seara komerisal dengan memproduksi $amu %ang didistribusi di "akarta, +emarang, +uraba%a, #andung dan Medan& )alam perkembangann%a, permintaan konsumen meningkat sehingga di tahun 19-an perusahaan mulai mengembangkan bermaam $enis kosmetik tradisional&

a!"aran #!u! Perusahaan Identitas Perusahaan Perusahaan Nama Perusahaan Perusahaan : PT Mustika Ratu, Tbk   Tanggal  Tanggal Pendirian Pendirian : 14 Maret 197 Kegi giat atan an !sa !saha : Indu Indust stri ri "am "amu u 

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Pada  *pril 191, pabrik perusahaan dioperasikan seara resmi& )engan tu$uan untuk memperkuan struktur kapitalisasi $uga untuk mengimplementasi .isin%a sebagai perusahaan kosmetik dan $amu alami dengan

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&isi dan Misi &isi : &isi : Men$adikan /arisan tradisi keluarga leluhur sebagai basis industri pera/atan kesehatan kebugaran dan keantikan penampilan paripurna 5holistic wellness 6 melalui proses modernisasi teknologi berkelan$utan namun seara hakiki tetap mengandalkan tumbuhtumbuhan %ang berasal dari alam&

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'udaya Perusahaan Mengutamakan peningkatan kepuasan pelanggan #eker$a dengan buda%a kekeluargaan dan keakraban 

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Analisis De!(gra)  Target  Target utama PT Mustika Ratu Ratu adalah mas%arakat kelas menengah, meskipun perseroan tetap memproduksi berbagai

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Analisis Pe!asaran PT Mustika Ratu $uga sedang men$a$aki pen$ualan kosmetik dan $amu tradisional ke negaranegara barat, seperti 0ropa, *merika dan *ustralia&

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$trategi Perusahaan

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