Multiple Choice Questions

Multiple choice questions

1. Marketing research research is the function that links the consumer, consumer, customer, customer, and public to the marketer through (A) a. Info Inform rma atio tion b. Sales. c. Computer. d. All All of of the the abov above e 1. Information Information is used used to identify and define marketing marketing opportunities opportunities and and problems; problems; to generate, generate, refine, and and evaluate _____________ _____________ actions. (B) a. Sales b. Marketin eting g c. Computer d. Database 1. MR sta stands nds for for (B) a. Me Medi dica call Res Resea earc rch h b. Ma Mark rket eting ing Res Resea earc rch h c. All All of of the the abov above e d. None None of the the abo above ve 1. Ma Marke rketing ting rese resear arch ch specif specifies ies (C) a. Busi Busine ness ss to to busi busine ness ss.. b. The data, data, manages manages and and implements implements the data-collection data-collection process, process, analyzes analyzes the results, and communicates the findings and their implications. c. The informa information, tion, manages manages and and implements implements the data-co data-collect llection ion process, process, analyzes the results, and communicates the findings and their implications. d. All All of of the the abov above e 1. Marketin Marketing g resear research ch is concerne concerned d with. with. (B) a. The applicati application on of theories, theories, problem-s problem-solvin olving g methods, methods, and techniques techniques to identify and solve problems in organizations. organizations. b. The applicati application on of theories, theories, problem-s problem-solvin olving g methods, methods, and techniques techniques to identify and solve problems in marketing. c. All All of of the the abov above e d. None None of the the abo above ve 2. In order order to offset unpredictable consumer behavior, companies invest in (A) ________ (A) a. Ma Mark rket et rese resear arch ch b. Compute puterrs. c. E-B E-Busin usines ess s. d. All All of of the the abov above e 3. Dell Computer Computer might want want to know know a demographic breakdown of how many and what kinds of people or companies will purchase a new model in its personal computer line It is an example for (A) a. Ma Mark rket et rese resear arch ch b. Compute puterrs. c. E-B E-Busin usines ess s. d. All All of of the the abov above e

Sarath Bhushan Kaluturi

4. Managers cannot always always wait for information information to arrive in bits and pieces pieces from marketing departments. departments. They often require ________ studies of (A) a. Formal. b. Info nforma rmal. c. Conven nvenie ient nt d. inco inconv nven enie ient nt 1. ____________Department ____________Department provides specific information information to marketing managers: (C) a. Marketin eting. g. b. Finance. c. Ma Mark rket eting ing res resea earc rch. h. d. Systems. 1. _____________Department _____________Department cannot provide specific information information to a marketing marketing manager (A) a. Marketin eting. g. b. Finance. c. Ma Mark rket eting ing res resea earc rch. h. d. Systems 2. This formal formal study, study, whether whether performed performed internally internally or externally, is called ________. (C) a. Marketin eting. g. b. Finance. c. Ma Mark rket eting ing res resea earc rch. h. d. Systems 3. The marketing marketing research research process consists of of four steps they they are sequentially. (D) a. defining the problem and research research objectives, developing the research research plan, implementing the research plan, and interpreting. b. defining the problem and research research objectives, developing the research research plan, implementing the research plan, and interpreting and reporting the findings. c. All All of of the the abov above e d. None None of the the abo above ve 1. Defining the the problem and research research objectives objectives is often the ________ ________ step in the research process. (B) a. Easiest. b. Hardest. c. Can’t sa say. d. All All of of the the abov above. e. 1. ________must be be able to help the manager manager define define the problem problem and to suggest ways ways that research can help the manager make better decisions. (C) a. Ma Mark rket eting ing Ma Mana nage gerr b. Fina Financ nce e Ma Mana nage gerr c. Ma Mark rket eting ing Resea Researc rche her. r. d. All All of of the the abov above. e. 1. MR sta stands nds for for (A) a. Ma Mark rket eting ing Res Resea earc rch h b. Ma Mark rket eting ing Rela Relati tion ons s c. Ma Mark rket eting ing Re Repo port rter er d. None None of the the abo above ve 1. Managers who know know little about the importance importance of research may obtain obtain ____________conclusions (D) Sarath Bhushan Kaluturi

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a. Suita itable b. relevant c. Subtle d. Irrelev eleva ant Managers must know know enough about marketing marketing research research to help help in_________. (C) a. Or Orga gani nizi zing ng b. Co Cont ntro roll llin ing g c. Planning d. Leading When the problem has been defined, the manager manager and researcher researcher must set (B) a. Re Rese sear arch ch Princ Principl iples es b. Re Rese sear arch ch objec objecti tive ves s c. All All of of the the abov above e d. None None of the the abo above ve A marketi marketing ng resear research ch project project might might have have _______ _______ types types of object objectives ives (C) a. Causal b. Desc Descri ript ptiv ive e c. Exp Explor loratory ory d. All All of of the the abov above e The second second step of the marketing research research process calls for for determining. determining. (C) a. Sam Sample ple siz size e b. objec bjecti tiv ves c. Info Inform rmat atio ion n nee neede ded d d. All All of of the the abov above e A marketing marketing researcher researcher can gather secondary secondary data, data, primary data, or or both. (A) a. Yes b. No c. May be d. All All of of the the abov above e Only MNCs prefer prefer having having this depar departmen tmentt (B) a. Sale Sales s Depa Depart rtme ment nt b. Ma Mark rket eting ing Res Resea earc rch h c. Produc ductio tion d. All All of of the the abov above e Primary Primary data data consist consists s of informa information tion collect collected ed (C) a. Produc ductio tion b. In spe speci cifi fic c purp purpos ose e c. for for the the spec specif ific ic purp purpos ose e d. All All of of the the abov above e ________data consists of information information that already already exists somewher somewhere. e. (C) a. Env Environ ironme ment ntal al b. primary c. Secondary d. All All of of the the abov above e ________da ________data ta consists consists of informa information tion that that doesn’t doesn’t exists. exists. (B) a. Env Environ ironme ment ntal al b. primary c. Secondary


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d. All All of of the the abov above e ______ data collection requires requires more more extensive extensive research, research, more time, and more money. (B) a. Env Environ ironme ment ntal al b. Primary c. Secondary d. All All of of the the abov above e __________ sources can sometimes sometimes provide provide information information that that is not directly directly available available or would be too expensive to collect.. (c) a. Env Environ ironme ment ntal al b. Primary c. Secondary d. All All of of the the abov above e Researchers Researchers can rarely rarely obtain obtain all the data they need from ________ sources. sources. (C) a. Env Environ ironme ment ntal al b. Primary c. Secondary d. All All of of the the abov above e __________is the gathering gathering of primary data by observing relevant people, actions, and situations. (C) a. Situ Situat atio iona nall rese resear arch ch b. Ma Mark rket eting ing rese resear arch ch c. Observ Observat ation ional al resea research rch d. All All of of the the abov above e _________research _________research is the approach approach best best suited for gathering gathering descriptive descriptive information information (A) a. Survey b. Marketin eting g c. Obse Observ rvat atio iona nall d. Causal ________can be used to obtain obtain information information that people are are unwilling or unable unable to provide. (C) a. Situ Situat atio iona nall rese resear arch ch b. Ma Mark rket eting ing rese resear arch ch c. Observ Observat ation ional al resea research rch d. All All of of the the abov above e is the most most widely used used method for primary primary data collection, and and it is often often the only only method used in a research study (A) a. Surv Survey ey rese resear arch ch.. a. Ma Mark rket eting ing res resea earc rch h b. Observ Observat ation ional al resea research rch c. All All of of the the abov above e The major major advantage advantage of survey survey researc research h is its (B) a. Options b. Flex Flexib ibiility lity c. Cheap. d. All All of of the the abov above e Marketin Marketing g Research Research manageme management nt helps an organiza organization tion in. (C)


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a. Re Reduc ducing ing pro produc ductio tion n cost costs s b. Decrea Decrease se the the prod product uction ion cos costt c. Reduce Reduce the the time time it takes takes to make make a new produ product ct d. All All of of the the abov above e One of the example example where where marketin marketing g research research is extensive extensively ly used by organizations are (A) a. Co Cons nsum umer er dur durab able les. s. b. Phar Pharma ma Indu Indust stry ry.. c. Indu Indust stri rial al Pro Produ duct cts. s. d. All All of of the the abov above. e. In the early early and mid-1980s, some cola cola companies companies created created a taste taste test against against their competitors. competitors. This is i s an example of __________ research. (A) a. Surv Survey ey rese resear arch ch.. b. Ma Mark rket eting ing rese resear arch ch c. Observ Observat ation ional al resea research rch d. All All of of the the abov above e observat observation ion is best suited suited for for ___________ ___________ resea research rch (A) a. Explor Explorat atory ory resea research rch.. b. Surv Survey ey rese resear arch ch c. Observ Observat ation ional al resea research rch d. All All of of the the abov above. e. ___________research ___________research tries to explain cause-and-effect cause-and-effect relationships.: (D) a. Experi Experime menta ntall res resear earch. ch. b. Surv Survey ey rese resear arch ch c. Observ Observat ation ional al resea research rch d. All All of of the the abov above. e. Resea Re searc rch h may be be collec collected ted by: by: (D) a. Ma Mail, il, perso persona nall inter intervie view. w. b. Teleph lepho one, ne, c. email, il, fax d. All All of of the the abov above e ________ can be used to to collect large large amounts amounts of information information at a low low cost per respondent.(A) a. Mail b. Te Telep lephon hone, e, perso persona nall intervie interview w c. email, il, fax d. All All of of the the abov above e __________questionnaires __________questionnaires lack flexibility flexibility in that they they require require simply simply worded worded questions.. (A) a. Mail b. Te Telep lephon hone, e, perso persona nall intervie interview w c. email, il, fax d. All All of of the the abov above e _____________interviewing _____________interviewing is the best method for for gathering gathering information information quickly, quickly, and it provides greater flexibility than mail questionnaires (B) a. Ma Mail, il, perso persona nall inter intervie view w b. Teleph lepho one, ne, c. email, il, fax


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d. All All of of the the abov above e _______que _______questio stionnair nnaire e can also take take a long time time to complete. complete. (A) a. Mail b. Te Telep lephon hone, e, perso persona nall intervie interview w c. email, il, fax d. All All of of the the abov above e Telep Te lepho hone ne inter intervie viewin wing g is. (A) a. costlier ier b. attra tractiv ctive e c. Cheap d. All All of of the the abov above e _________interviewing _________interviewing consists consists of inviting several several people people to talk with a trained trained interviewer about a company’s products or services (C) a. Board b. Inde Indepe pend nden entt c. Personal d. All All of of the the abov above e The interview interviewer er needs needs ______ _______sk _skills ills (C) a. inte interv rvie iewi wing ng b. comm commun unic icat atio ion n c. Objectivity Objectivity,, knowledge knowledge of the subject subject and industry, industry, and some some understan understanding ding of group and consumer behavior. d. Computer Computer hardwar hardware e and and softw software. are. The main drawbacks of personal interviewing are (A) a. costs and sampling problems b. Stationary costs c. All of the above d. None of the above Marketing researchers researchers usually usually draw conclusions about large large groups of consumers consumers by studying a relatively _____ sample of the total consumer population population (A) a. Small b. Large c. Depen Depends ds on the resea research rcher er d. All All of of the the abov above e A _______ is a segment segment of the population population selected to represent represent the population population as a whole. (B) a. Popula pulati tio on b. Sample c. Slice d. All All of of the the abov above e The marketing marketing researcher researcher must design a sampling sampling plan, which calls for three three decisions: (D) a. Samp Sampli ling ng Unit Unit.. b. Sam Sample ple Siz Size e c. Samp Sampli ling ng Proc Proced edur ure e d. All All of of the the abov above e _______det _______determi ermines nes who who is to be surveyed surveyed.: .: (A) a. Samp Sampli ling ng Unit Unit..


b. Sam Sample ple Siz Size e c. Samp Sampli ling ng Proc Proced edur ure e d. All All of of the the abov above e 6. ________de ________determ termines ines the number number of of people to to be surveyed surveyed (B) a. Samp Sampli ling ng Unit Unit.. b. Sam Sample ple Siz Size e c. Samp Sampli ling ng Proc Proced edur ure e d. All All of of the the abov above e 7. ________de ________determ termines ines how how the responde respondents nts should should be chosen chosen (C) a. Samp Sampli ling ng Unit Unit.. b. Sam Sample ple Siz Size e c. Samp Sampli ling ng Proc Proced edur ure e d. All All of of the the abov above e 8. In collecting primary data, marketing researchers researchers have a choice choice of ________ research instruments (C) a. ques questi tio onnai nnaire re b. Me Mech chan anic ical al devi device ces. s. c. All All of of the the abov above e d. None None of the the abo above ve 9. ______consists of a set of questions presented presented to a respondent respondent for his or her her answers. (A) a. ques questi tio onnai nnaire re b. Me Mech chan anic ical al devi device ces. s. c. All All of of the the abov above e d. None None of the the abo above ve 10.Examples of mechanical instruments are (C) a. peop people le mete meters rs b. superm supermar arket ket scann scanners ers c. All All of of the the abov above e d. None None of the the abo above ve 11.________techniques are not widely used because they tend to be expensive, require unrealistic advertising exposure conditions, and are hard to interpret. (B) a. ques questi tio onnai nnaire re b. Me Mech chan anic ical al devi device ces. s. c. All All of of the the abov above e d. None None of the the abo above ve 12.__________are the characteristics of good marketing research (C) a. Scie Scient ntif ific ic Me Meth thod od b. Re Rese sear arch ch Creat Creativ ivity ity c. Indepe Independe ndence nce of of Model Model and data data d. All All of of the the abov above e 13.Appropriate sample means (D) a. One which which gives gives meaning meaning to the the researc research h undertake undertaken. n. b. Depe Depend nds s on on the the topi topic. c. c. Depends Depends on the the financial financial constr constrains ains to the the researc researcher. her. d. All All of of the the abov above. e. 14.Diffent constraits that may crop up in a research are (D) a. Time.


b. Money. c. Sam Sample ple size. ize. d. All All of of the the abov above. e. 15.Many managers see marketing research as only a ________ operation (B) a. Co Conti ntinuo nuous us opera operatio tion. n. b. Fa Factct-fin findin ding g opera operatio tion. n. c. All All of of the the abov above. e. d. none none of the the abo above ve 16.Regardless of the type of process, all research begins with a generalized idea in the form of a research question or a _________. (C) a. Doubt b. Hypo Hypoth thes esis is.. c. All All of of the the abov above e d. None None of the the abo above ve 17.A hypothesis differs from a research question; it is (C) a. Mo More re spec specif ific ic.. b. Ma Make kes s a pre predic dicti tion on.. c. All All of of the the abov above e d. None None of the the abo above ve 18.Hypotheses provide the following benefits: (D) a. They deter determine mine the focus focus and and direction direction for a resea research rch effort. effort. b. Their development development forces forces the researcher researcher to clearly clearly state state the purpose purpose of the the research research activity. c. They deter determine mine what what variable variables s will not be conside considered red in a study, study, as well well as those that will be considered. d. All All of of the the abov above e 19.The worth of a hypothesis often depends on the _________ skills (B) a. Ma Mana nagin ging g Direc Directo tor’ r’s s b. Resea esearc rche her’ r’s s c. Marketer eter’’s d. All All of of the the abov above e 20.A good hypothesis should (D) a. Have Have logi logica call cons consist istenc ency y b. Be in step step with current current liter literatur ature. e. c. Be tes testa tabl ble e. d. All All of of the the abov above e 21.Hypothesis testing is a systematic method used to evaluate data and aid the decision-making process. process. Following is a typical series of steps involved in hypothesis testing: (B) a. State the the hypotheses hypotheses of interest, Determine the appropriate appropriate test statistic, statistic, specify the level of statistical significance, Determine the decision rule for rejecting or, not rejecting the null hypothesis, b. State the the hypotheses hypotheses of interest, Determine the appropriate appropriate test statistic, statistic, specify the level of statistical significance, Determine the decision rule for rejecting or, not rejecting the null hypothesis, Collect the data and perform the needed calculations, Decide to reject or not reject the null hypothesis c. All All of of the the abov above e d. None None of the the abo above ve


22.A research study includes at least ______ hypotheses (B) a. one b. Two c. Three d. Canno nnot say 23.name the two hypothesis (C) a. Null. b. Alte lternate nate.. c. All All of of the the abov above. e. d. None None of the the abo above ve.. 24.The ________ hypothesis presents the alternative to the null and includes a statement of inequality (B) a. Null. b. Alte lternate nate.. c. All All of of the the abov above. e. d. None None of the the abo above ve.. 25.Measurable observations are called _________ observations. (A) a. Quan Quanti tita tati tive ve b. Qua Qualita itative tive c. All All of of the the abov above e d. None None of the the abo above ve 26.Example of Indian market research firms in India (D) a. Nexgen b. FK FKN N corp corpor orat atio ion n c. iElv iElvir ira a Info Infoma matr trix ix d. All All of the the above bove 27.Example of Indian market research firms outside India (A) a. Tige Tigerr rese resea arch rch b. Nexgen c. FK FKN N corp corpor orat atio ion n d. iElv iElvir ira a Info Infoma matr trix ix 28.Observations that cannot be measured measured are termed as (B) a. Quan Quanti tita tati tive ve b. Qua Qualita itative tive c. All All of of the the abov above e d. None None of the the abo above ve 29.Marketing researchers researchers have increasingly used ________ statistical techniques to describe phenomena that are not easily measured, (B) a. Quan Quanti tita tati tive ve b. Qua Qualita itative tive c. All All of of the the abov above e d. None None of the the abo above ve 30.These quantitative observations are further classified as (C) a. Disc iscrete b. Contin ntinuo uous us c. All All of of the the abov above e d. None None of the the abo above ve


31._________ Statistics are typically simple summary figures calculated from a set of observations.. (A) a. Desc escripti iptiv ve b. Infe Infere rent ntia iall c. All All of of the the abov above e d. None None of the the abo above ve 32.__________statistics are used to apply conclusions about one set of observations observations to reach a broader conclusion or an inference about something that has not been directly observed. (B) a. Desc escripti iptiv ve b. Infe Infere rent ntia iall c. All All of of the the abov above e d. None None of the the abo above ve 33.__________ is a collection of any number of related observations. observations. (A) a. Data b. Data se set c. All All of of the the abov above e d. None None of the the abo above ve 34._________ allows for the compression of data into a table (A) a. Fre Freque quency ncy distr distribu ibutio tion n b. T test c. Chi te test d. None None of the the abo above ve 35.The objective of _________ is to select that part which is representative of the entire population. (B) a. Fre Freque quency ncy distr distribu ibutio tion n b. Sampling c. T test d. None None of the the abo above ve 36.Sample designs are classified into (C) a. Probabi babili lity ty b. NonNon-pr prob obab abili ility ty c. all all of of the the above bove d. None None of the the abo above ve 37.A sample is a ___________ sample if each unit in the population is given some chance of being selected. (A) a. Probabi babili lity ty b. NonNon-pr prob obab abili ility ty c. all all of of the the above bove d. None None of the the abo above ve 38.A sample is a _________ when some units in the population p opulation are not given any chance of being selected, and when the probability of selecting any unit into the sample cannot be determined or is not known. (B) a. Probabi babili lity ty b. NonNon-pr prob obab abili ility ty c. all all of of the the above bove d. None None of the the abo above ve


39.sampling is used in i n some manufacturing and distributing settings as a means of (A) a. Qual Qualit ity y cont contro roll b. Prod Produc uctt cont contro roll c. All All of of the the abov above e d. None None of the the abo above ve 40. The chi-square and t-distribution are both(B) a. Used Used for for hypot hypothes hesis is testi testing ng b. Dependen Dependentt on a number number of degree degrees s of freedo freedom m c. All All of of the the abov above e d. None None of the the abo above ve 41.The F ratio contains (A) a. Two estimates estimates of populatio population n variance variance b. Two estimates estimates of populatio population n mean c. One estimat estimate e of population population variance variance and and one estimate estimate of populatio population n mean d. All All of of the the abov above e 42.If we want to whether the proportion of more than two populations are equal , we use (D) a. Anal Analys ysis is of var varia ianc nce e b. estim timation ion c. Variance d. None None of the the abov above e 43.Which of these distributions has a pair of degrees of freedom (D) a. Poisson b. Normal c. Chi-s i-squa quare d. None None of the the abo above ve 44.A family of distributions differentiated by two parameters and used to primarily to test hypothesis regarding variances is called _________distribution (B) a. Poisson b. F test c. Chi-s i-squa quare d. None None of the the abo above ve 45.Marketing research information information is used to take _______ decisions.(D) a. Long b. Short c. Medium d. all all of of the the above bove 46.The major advantage of survey research research is its (B) a. Options b. Flex Flexib ibiility lity c. Cheap. d. All All of of the the abov above e 1. Marketin Marketing g Research Research manageme management nt helps an organiza organization tion in. (C) a. Re Reduc ducing ing pro produc ductio tion n cost costs s b. Decrea Decrease se the the prod product uction ion cos costt c. Reduce Reduce the the time time it takes takes to make make a new produ product ct d. All All of of the the abov above e


1. Informa Information tion gathered gathered for market marketing ing research research is from______ from_________ ___ . (C) a. Inside Inside the orga organiza nizatio tion n b. Outsid Outside e the the organ organiza izatio tion n c. All All of of the the abov above e d. None None of the the abo above ve 2. Informa Information tion gathere gathered d for marketing marketing researc research h is stored by. (A) a. Market Market research research Informat Information ion syste systems ms b. Database c. library d. None None of the the abo above ve 3. Marketin Marketing g resear research ch informa information tion is gathered gathered by (B) a. Surveys b. Ma Mark rket eting ing pers person onne nell c. customers d. All All of of the the abov above e 4. MRIS MRIS is slowly slowly being being replaced replaced by _______ _______sof softwar twares es(A) a. ERP b. COBOL c. BASIC d. All All of of the the abov above e 5. People who gather information information especially especially for MR departments are called (A) a. MR execu xecuti tive ve b. Resea esearc rche herr c. None None of the the abo above ve d. All All of of the the abov above e 6. Most of the information information fed into MR database is used by ________ for refining of the organization (C) a. Mo Mone ney y man manag agem emen entt b. Ma Mark rketi eting ng manag manageme ement nt c. Know Knowle ledg dge e Mana Manage geme ment nt d. All All of of the the abov above e 7. Document Documenting ing of marketing marketing resear research ch findings findings is called _________ _________ (B) a. Docu Docume ment nt wr writ itin ing g b. Repor eportt writ writin ing g c. None None of the the abo above ve d. All All of of the the abov above e


Multiple Choice Questions

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