MSE BOARDWALK NATASHA.docx

Founded in 1994 by Yoel Wazana, MSE takes pride in sharing the story of our humble roots and the hallenges that dro!e us to be an industry leader in "uality,  #ehnology  #ehnology and $nno!ation% $nno!ation%  Yoel&s  Yoel&s mehanial mehanial inlination inlination 'as fueled by his passion passion for automoti!e automoti!e engineering% engineering% From a young age he 'orked in !arious apaities related to rae ars and high(end restoration%

$n 19)9, Yoel took a seond *ob as a deli!ery dri!er for a retail remanufaturer +selling diret diret to end users% -is uriosity led him to ask for an opportunity to ./ a printer that 'as not 'orking properly% -e took the printer home o!er the 'eekend and brought it bak in 'orking ondition% #his led to an opportunity in prodution, 'here he began to learn the artridge business%

$n 1991, a o('orker left to start his o'n ompany and reruited Yoel to *oin him as the prodution manager% 0s 'ith many start(up ompanies, multiple hats 'ere 'orn by Yoel and he o!ersa' esearh 2 3e!elopment, "uality ontrol, 5rodution and 'as in!ol!ed in ertain aspets of Sales% #he ompany did relati!ely 'ell and beame a !iable remanufaturer during the early years of the industry%

0lthough still good friends to this day, Yoel and the o'ner of the ompany shared a di6erent !ision 'hih 'ould 'ould ultimately lead to an amiable split in 1994 'ith Yoel forming his o'n ompany, MSE% MSE 'as originally formed as a diret(to( end(user reseller and ser!ie pro!ider% 7n a muh smaller sale, MSE did 'hat many of our ustomers do today8 sold aftermarket artridges and ser!ied laser printers% With a small loan from his brother, 0!i, MSE began operating from Yoel&s apartment as a one(man shop%

0s a .rst time business o'ner, Yoel 'as faed 'ith many hallenges, but none more serious than the poor and inonsistent uality of aftermarket artridges a!ailable at the time% Yoel found himself spending more time addressing ustomer omplaints than fousing on apturing ne' ustomers% -e 'ould sell one or t'o artridges and at times 'ould ha!e to spend an hour on a ser!ie all leaning a mahine due to a leaking artridge% For a period of t'o years, Yoel faed se!ere struggles and lost more ustomers than he 'as able to gain% -e found himself 'orking a night *ob to make ends meet%

0fter t'o di:ult years Yoel met 'ith 0!i, 'ho remained in!ol!ed 'ith MSE as an outside onsultant 'hile still holding a position as ;ie 5resident of Sales and Marketing for a high(end *e'elry distributor% #he t'o disussed the hallenges of the business and Yoel arri!ed at t'o options8

1 MSE 'ould be dissol!ed< Yoel Yoel 'ould 'ork as many *obs as needed to support his family and slo'ly pay 0!i bak the money he loaned%

= Yoel 'ould reuire additional money to set up a remanufaturing remanufaturi ng faility in order to ontrol the le!el of uality and onsisteny deli!ered to his ustomers%

7ne of the onerns about entering into manufaturing 'as that MSE 'ould be underapitalized 'hile being 'ithin a .!e mile radius of the largest manufaturers in the spae, produing nearly >??,??? units a month%

0!i pointedly asked Yoel ho' a small start up ould ompete in the midst of all of these 'ell(funded and established behemoths% -e asked, @$s there room for another manufaturerAB  Yoel  Yoel replied, replied, @#here @#here is room for for one good one%B one%B

 Yoel&s  Yoel&s !ision 'as that MSE 'ould 'ould be able able to ompete beause beause it 'ould not not fous on the share of the aftermarket already aptured, but on the muh larger 7EM share% MSE 'ould also approah the manufaturing aspet from an engineering standpoint, 'hih 'ould be the atalyst to produing produts that ould truly ompete 'ith the 7EM% #his !ision is 'hat 'e all today $ntelligent e(EngineeringC% e(EngineeringC%

Manufaturing began in 199D 'ith a goal to reah >,??? units a month as the diret( to(end(user model ontinued% MSE&s .rst signi.ant milestone 'as reahed in 199D as this 'as the .rst year in 'hih the ompany broke e!en%

0fter 'hat an be deemed as MSE&s .rst suessful year, 0!i Wazana *oined MSE as partner and E7 in anuary of 199)% 0!i&s main fous 'as to dri!e MSE&s sales e6orts 'hile freeing Yoel to fous on ontinued inno!ation and uality impro!ements% #hree interlinked and ritial deisions 'ere agreed upon and uikly made8 1 0s a manufaturer, 'e should honor the supply hain and sell through a reseller hannel as opposed to selling diret to the end(user% 0 small net'ork of resellers 'as de!eloped de!eloped and by the end of 199) all end(user business 'as transitioned to the reseller net'ork% = 0!i belie!ed that proper branding 'ould be essential in reating loyalty at the end(user le!el and 'ould be instrumental to the suess of the reseller% #he MSE rand 'as reated to dri!e a higher le!el of perei!ed uality as opposed to the unattrati!e pakaging pakaging options most ommonly used% More importantly, the MSE rand 'as designed to dri!e a'areness of 0#G0H uality as a true alternati!e to the 7EM% I $n order order to truly truly support the reseller reseller hannel in ompeting ompeting 'ith the 7EM, a omprehensi!e dealer support program 'as reated that inluded sales training, ustomized materials and other marketing programs% $n essene, the foundation for our onsultati!e sales approah 'as formed%

Many milestones and aomplishments 'ere reahed leading up to 'here 'e are today% Many patents ha!e been a'arded, many tehnologial inno!ations reorded, and 'e ha!e reei!ed industry('ide reognition for best uality year o!er year% 0ll beause 'e 'alked in the independent dealer shoes, li!ed the pain points, and foused on in!esting in tehnology and pro!iding the solutions and !alue our ustomers need%

We 'ant to thank our army of hampions, the independent dealer for allo'ing us a degree of suess in this still !ibrant industry% We 'ill ontinue to re'ard your loyalty 'ith ongoing in!estments into our tehnologial tehnologial apabilities so that you an o6er your ustomers the market&s best alternati!e alternati!e to the 7EM%

3iet selliJg ompanY Marikina Shoe E/hange is a 5hilippine diret selling ompany that sells lothes, and shoes made by Filipinos, for the Filipinos% 5erhaps one of the diret(selling ompanies that ontinue to make names in the diret(selling industry by deli!ering uality and a6ordable produts to people, MSE is no' beoming 'ell(kno'n throughout the ountry and its patrons are inreasing in number as time passes by%

With the !ast opportunities o6ered by the diret(selling industries and multi(le!el marketing to people, ompanies like MSE and the like are no' reei!ing more and more member(dealers e!ery day 'ith the rate of reruitment ontinuing to get high%

MSE produts are for men, 'omen and kids% For men and 'omen, MSE o6ers a 'ide range of good uality and fashionable produts that suits di6erent lifestyles% #hese produts range from apparel and shoes to bags and aessories%

 #he ompany launhes launhes ne' produts produts and styles at least least e!ery after t'o t'o months to suit the likes of their ustomers% #hese are featured in their atalogues made a!ailable and aessible in MSE stores or dealers% For kids, MSE also aters the needs of kids through their fashionable and olorful produts produts that are sure to .t the fun and li!ely attitude of the young people%

MSE or Marikina Shoe Exchange is a wholesaling company that focuses on direct selling and is created solely for business-oriented people who have a network of dealers like you. You can earn more here in MSE because of the great discounts that you can avail and affordable prices on our products. You You  just need a small capital to start your o'n business. With the vast opportunities offered by the direct-selling industries and multi-level marketing to people companies like MSE and the like are now receiving more and more member-dealers everyday with the rate of recruitment continuing to get high.

MSE Products For Men and Women

MSE offers a wide range of good !uality and fashionable products that suits different lifestyles. lifestyles. "hese products range from apparel and shoes to bags and accessories. "he company launches new products and styles atleast every after two months to suit the likes of their customers. "hese are featured in their catalogues made available and accessible in MSE stores or dealers. For Kids

MSE also caters the needs of kids through their fashionable and colorful products that are sure to fit the fun and lively attitude of the young people. "he company also have its #$haracter Shop% that features products &apparels shoes bags accessories' fashioned and inspired by children-loved characters like (rat) Marvel $omics and *ooney "unes+ products that will surely put a smile to every child.

Sunsoft MSE also offers a line of cleaning products that suits the need of every homeamong these are the following, . ragrant- floral fresh fabric softener  /. resh- floral fresh laundry detergent 0. 1reenapple- dishwashing li!uid 2. 3eat- toilet bowl cleaner 

How To To Become an MSE Distributor Dist ributor – Easy Ways of becoming an MSE member $ontact the nearest branch within your location. ill all necessary information as complete and as accurate as you can when asked by the operator. 4fter the conversation wait for a confirmation message that will be sent to you through a phone call. 5r leave your contact information and the operator will personally call you. $lick egister Jo'6 located at the menu bar. rom there fill in the necessary information and choose your branch from the drop-down menu. $hoose the branch that is near your location for easy access.  4fter that click Send and wait wait for a confirmation confirmation message via SMS SMS phone call or through email. MSE membership is a lifetime membership and is e7clusively free6 ast-paced registration and o rientation in less than a day will keep you hassle-free6 (ring two  7  $3 pictures and two valid 89s &any government 89 that can establish your identity'. 1et a registration form from the branch personnel. ill in all the necessary information. "he branch personnel will personally get your registration form and key in your information in their database. 4fter successfully registering your information in their database the branch personnel will give you a brief orientation about MSE:s Marketing ;lan. 4fter that you:re all set. "hrough this MSE opens the opportunity for additional income to working people at home moms students and others. 9o you like this Money Making Business deas < then please consider subscribing to our SS

feed and have new articles sent directly to your inbo7.

epost 1

elated 5osts8 1%

MSE 3iret Sales

=%

-o' to eome a Jatasha 3ealer

I%

1? Ways #o Make Money Gsing Your omputer

4%

oard'alk and others(free registration registration *oin no' ?9=)I?DII9D

>%

Fae $t8 You Jeed a Faebook 5age

K%

>? #ips #o Make More Money $n Jet'ork Marketing

D%

=?1> *ob o6er for o:e personnel

)%

eome a First ;ita 5lus 3ealer +-ome usiness

9%

-o' to Start a eauty Supply Store usiness

1?%

Hoad%om%ph( eloading usiness

Na t a s hai sad i r e c ts e l l i n gc o mp mp an yc a r r y i n gs h oe s ,a p pa r e l ,a c c es s o r i e sa ndp er s o na lc a r ep r o du c t s .Wewo r kt h r o ug han et wo r ko fd e a l e r s wh os e l l o urp r o du c t spe r s o nt op er s o nu s i n go urc a t a l o gu e.

Si n ceNa t a sh as t a r t e di n1 99 3,i th ass t e ad i l ygr o wnt ob ec omeon eo ft h el e ad i n gd i r e cts el l i n gc omp an i e si nt h ec ou nt r y . Asawh ol l y Fi l i p i n oo wn edc omp an y ,Na t a s hat a k espr i d ei nt h ef a ctt h ati th asbe co me meo neo ft h el e ad er si nani n du st r yt h ath asbe ent r a di t i o na l l y d omi n at e db ymu mu l t i n at i o na lc o mp mp an i e s . Na t a sh a’ se xt e ns i v en et wo r ko fd ea l e r sma ke sg oo dq ua l i t ypr o du ct soft h el a t e stf a sh i o na cc es s i b l ean da ffo r d ab l et ope op l eal l o v ert h e c ou nt r y , f r o m Ap ar r i t oMa Ma ka t i t oTa wi T awi .Wi t ht h er e ce nte ffo r t st ot a pOFWsa sde al e r sNa t a sh ap r o du ct sar eno wa l s oav a i l a bl ei nmo mo r e t h an20c ou nt r i e swo r l d wi d e.Th es t r o ng es to v er s e asma ma r k e t sa r eHo ngKo ng ,Ma l a y s i a ,Br u ne ia ndt h eMi d dl eEa s t . Na t a sh ah aspr o v i d eda no pp or t u ni t yf o rt h ou sa nd so fp e op l et os t a r t t h ei ro wnb us i n es san df u l fi l l t h ei rp ot e nt i a l ,a ndi n de edt h eyha v e.Th e d r e am o fb ei n g" ma y a ma ma n”h a sbe c o me mea t t a i n a bl e .Wea r ev e r yp r o udo ft h et h o us a n dso fNa t a s h ad e al e r swh oha v ema ma d et h e i rd r e a ms ms c o met me r u ea so urp ar t n er si nbu s i n es s .

Nu mb mb ero fa ct i v ede al e r s :1 5 0, 0 0 0 Nu mb mb ero fDi s t r i b ut i o nCe nt e r s :24 Nu mb mb e ro fe mp mp l o y e e s :900 Comp mpanywebsi t e:www. nat asha. ph

Webe l i e v et h atweoweou rs u c c e s smo s to fa l l t oou ra d he r e nc et oou rc o r ev al u es ; 1. Cust ome merSer vi ce 2. Di s ci pl i ne 3. Const antI mpr oveme ment 4. Respectf orEachOt her 5. Honest y

Who hasn&t heard of J0#0S-0, the diret selling ompany, 'hose numerous dealers and agents go o:e to o:e or door to do door to sell shoes, bags, apparel, and aessoriesA aessoriesA 0nd 'ho hasn&t been on!ined to look at its olorful atalogues and .nally suumbed to the temptation of buying one or t'o items, beause they are oh, so aessible and an be had on installmentA  #he diret diret selling industry industry is highly highly ompetiti!e and dominated by by multinationals +#hink 0!on, 0m'ay, #upper'are% Jatasha stands out in that it is home(gro'n and o'ned, 1?? perent, utilizing loal materials and loal raftsmanship% raftsmanship% 7!er the years sine it began in 199I, Jatasha has sur!i!ed the tight ompetition, the 0sian .nanial risis and t'o historial uphea!als and has gro'n steadily to reah people all o!er the ountry through a net'ork of 4= distribution enters and 1>?,??? diret dealers all o!er the ountry from 0parri to #a'i(ta'i% redit its sustainability and gro'th to the sur!i!al instints and enterprising ability of is o'ner and E7, ;itoria @;ikyB ello(ardiolin% ;iky obtained her bahelor&s and master&s degrees in business administration from the Gni!ersity of the 5hilippines, 3iliman% $n the 19)?s, she taught marketing in the same shool, 'here she also researhed on entrepreneurship, small and medium industries, and ooperati!es% She also 'orked as onsultant at Syip, Lorres 2 ;elayo%

First business attempts ;iky 'asn&t an instant business suess% She started many !entures that did not e/atly ourish% 7n hindsight, she sa' these e/perienes as ritial preparation for her later, bigger and more suessful pro*ets% She started a garment business in the late 19K?s 'ith a o(professor, o(professor, but it didn&t last beause of other priorities that took up her attention% #hen she put up a snak mobile store alled @Some Hike it -otB 'hih made good enough pro.t, but 'as tedious to maintain, 'ith the daily routine of loading the !ans eah morning% 7ne day, one snak !an aught .re% When she 'ent to Lermany on a sholarship grant, ;iky asked her mother take o!er the snak mobile business% When onfetti ame, it poured ak home in 19)4, her sister Yolanda ello 5a*aro, 'ho o'ns the upsale ;ia ;enetto shoe ompany, o6ered ;iky half of the =??(s m store spae she got at the original Lreenbelt Lreenbelt Mall in Makati% @$ kno' my business and $ 'ill teah it to you,B  Yoly  Yoly assured assured ;iky ;iky% ;iky alled the ne' shoe boutiue onfetti N and it didn&t take long to be suessful and e/pand to 1> branhes% ;iky kno's !ery little about making shoes and does not try hard to understand the prodution side% What she did 'as to pro!ide samples or pitures of shoes to Marikina shoemakers 'ho 'ould manufature these for the onfetti boutiues% onfetti has thus beome the link bet'een the ustomers and the manufaturers% @We used man(made materials designed to be 'orn by lass  people% We had to teah Marikina shoe makers to treat the materials 'ith respet and make fashionable shoes out of them% 7ur ideas for shoes 'ere dra'n from fashion magazines, !isits to trade fairs, and !isits to fashionable boutiues in fashion enters abroad% So, onfetti shoes 'ere trendy but unbelie!ably a6ordable%B  #hough she stayed lear of prodution, prodution, ;iky ;iky brought brought into the business business her international e/posure and aademi disipline of ontinuing produt researh, ustomer sur!eys, and marketing% marketing% Jatasha, the diret selling ompany, ame after the suess of onfetti, the boutiue hain% Entrepreneurship an be a lonely alling, ;iky muses% @$ka' na ang bos, ika' pa ang busabos%B ut being en entrepreneur allo's you to help others make a li!ing%  #his is true true of onfetti% ut doubly true true for Jatasha% Jatasha% Jatasha8 for people 'ith dreams Enouraged by onfetti&s suess, suess, and 'anting to ater to the  and 3 ro'd, ro'd, ;iky put up a ne' retail store she named Jatasha%  #o get near her targeted ustomers, she loated the store at a mall along a main thoroughfare% #he e/peted ro'ds didn&t turn up, ho'e!er% #his 'as in 1994, the time of the po'er risis of si/ to eight hours duration at a time% 5eople 'ere not going to the dimly lighted malls for fear of  safety% ;iky did the best out of a bad situation by on!erting Jatasha into a 'holesale ompany% $f the buyers anOt ome to the shops, 'e 'ill let the shops go to them, she must ha!e thought% thought% y 'holesaling, it 'ould 'ould sell to dealers 'ho 'ho 'ould then resell the produts to their end users% 0t .rst, she ga!e a fe' dealers about a dozen pairs of shoes to start their respeti!e business 'ith% #hat 'as ho' Jatasha&s net'orking marketing strategy began%

;iky&s hildren pithed in to de!elop the net'orking system % ;iky 'ould herself personally sell shoes to her friends and auaintanes% 0 son 'orked on de!eloping the dealer net'ork% 0 daughter took harge of seleting the merhandise, 'hile a son took pitures of the produts % #he .rst Jatasha atalogues 'ere done by members of the family% Soon, Jatasha 'as selling, through its net'ork of dealers, not *ust shoes but also #( shirts, pants, 'allets and bags, and, lately, osmetis and fragranes% Jatasha&s produt marketing follo's the lassi diret selling sheme N basially the same being used by #upper'are, 0m'ay, and 0!on% Jatasha dealers go from person to person in ommerial and residential areas 'ith a atalogue of shoes, bags, lothes, aessories, and personal are produts% #he ustomer hooses from the atalogue and then pays on installment, loally kno'n as @ry(ry%B  #he dealer net'ork net'ork has e/panded e/panded rapidly rapidly as dealer reruits ne' ne' dealers% ut ut one does not ha!e to 'ait to be reruited but rather an apply at any of the Jatasha branhes all branhes  all o!er the ountry%+lik ountry% +lik here for a partial diretory of branhes%  #he diret(selling diret(selling strategy strategy has beome beome !ery on!enient for those 'ho ha!e no time to shop or are not eligible for usual redit failities, or are too far a'ay from shopping malls, as in atanes and asilan% Small 'onder, Jatasha&s .rst slogan 'as @Het shopping ome to you%B When some 7FWs beame Jatasha dealers in the foreign ountries 'here they are deployed, the slogan beame@Pung beame @Pung saan may 5inoy, may Jatasha%B est of all for ountry&s eonomi 'ell(being, the Jatasha 'ay of doing business unloked inome(earning opportunities for lo'(salary employees and under( employed people% $n the diret selling system, needless to say, dealers earn not only from 'hat they sell but also from 'hat their reruited dealers make% E!eryone dreams of beoming rih% #he ompany promises to help make suh dreams ome true% ut this transformation from dream to reality is rooted in sipag at tiyaga and 'ill not ome easily and ertainly not to e!eryone 'ho engages in diret selling Jatasha (( or 0!on, 0m'ay, #upper'are, for that matter% $f one is !ery patient and hard'orking hard'orking and !ery, !ery foused, there is little reason not to make in net'ork selling% 3reams ha!e ome true for some Jatasha dealers, as the !ideo testimonials of Jatasha #op 3ealers 3eal ers indiate8  indiate8 higher eduation for themsel!es and their hildren, houses, lots, !ehiles, their o'n dealership business, a sense of ful.llment, and other 5inoy aspirations%

oard'alk usiness ;entures, $n% is a diret(selling and multi(le!el marketing enterprise 'ith o!er =? years of e/periene in the business% 0'ard 'arded ed as the best(m best(man anage aged d net'or net'orkin king g ompan ompany y and one of the most most outsta outstandi nding ng organ organiza izatio tions ns in the ountr ountry y% oard oard'a 'alk lk us usine iness ss ;entur entures, es, $n% $n% is in the busine business ss of  empo'ering people .rst as it takes pride in uplifting the li!es of e!ery Filipino 'ith a brand that they an be proud of and all their o'n% Hed by its stal'arts, 5resident ernardo -% Madera and ;ie 5resident $melda 5% Madera, oard'alk oard'alk has beome a fore in the industry, beoming the measuring stik by 'hih many others ompare themsel!es to% #o date, the ompany has o!er 1 million dealers, eah and e!ery one of them had their li!es impro!ed as oard'alk remains ready and 'illing to pro!ide e!ery Filipino 'ith the le!el of prosperity and abundane they an all look for'ard to%

With o!er )9 full(blo'n branhes and ranh Sattelite 7:es strategially positioned in key ities all o!er the ountry, the ompany ontinues to be steadfast in its pursuit to bring the oard'alk brand to ne' heights%  #he ompany arries an e/tensi!e e/tensi!e olletion of a6ordable a6ordable and trendsetting trendsetting fashion piees that are truly stylish and 'orld(lass% From asual to orporate lothes, under'ear, *eans, shoes, bags, 'allets, and fashionable timepiees for hildren, teens and adults, oard'alk has e!erything for e!eryone as the ompany ontinues to set ne' trends in the fashion industry%

$ustomer 4ssistant 4ssistant - (atangas

!ua"i#cations$

•

0t least -igh Shool Lraduate

•

5referably 'ith at least = years e/periene in the same nature of *ob

•

Must be a fast learner

•

Willing to e/tend 'orking hours if needed

•

Must be a team player, kno's ho' to establish good relationship 'ith o(employees

•

omputer literate

•

Must be physially .t

$nome Lenerated8

Jatasha less ==Q Mika Mikael ela a 5hp 5hp I4 I4> > +5h +5hp p =K> =K> ee 5hp =)> +5hp ===

 #arget  #arget Market8 Market8

For $mpro!ements8

MSE less ==Q i!i i!ier era a 5hp 5hp >D >D> > +5h +5hp p 4?= 4?= Supra e!ersible 5hp 1=9> +5hp 1?1?

oard'alk less ==Q idg idge e 5hp 5hp =9 =9D D +5h +5hp p =II =II 3anine 5hp 41? >?Q o6 +in ash