MM5017-Business Growth Mid CCE 55

MID TERM ASSIGNMENT

MM 5017.BUSINESS GROWTH MANAGEMENT MANAGEMENT MBA CCE 55 Deadline for Submission Tuesday, 10 October 2017 noon time (12.00 WIB)

A.

COMPANY ASSIGNMENT Find an interesting interesting article from Monocle Magazine Issue 105

Volume 11 July/August 2017 Edition

(provided in MBA ITB Library in limited amount) or more recent issue of 106 and 107 (still in delivery and not yet available in MBA ITB Library) and connect the article with your aspiration for your own business development goals. Please provide the scanned article as separate file in your submission. People working in the same company should

B.

not choose same article.

INDIVIDUAL ASSIGNMENT Read the attached case study, “Learning from LeapFrog: Creating Educational and Business Value ”, and answer the following: 1.

Does it make sense for LeapFrog to pursue two business models? What have been the advantages/disadvantages? How, if at all, have the two models complemented one another? Where, if anywhere, have they been in conflict? Do you feel LeapFrog should continue to pursue both models as described in the case? If not, what would you do differently —exit a business, change the resource allocations (and how), or pursue a different strategy altogether?

2.

Who are Leapfrog’s key stakeholders? How does Leapfro g deliver value to each of these stakeholder

groups? What is your assessment of the learning value of multimedia in LeapFrog products? Does entertainment have a place in learning? If so, what kind of entertainment for what kinds of learning? 3.

What issues does the company face in early 2003? As an independent member of the board of directors, what would you expect of management in the short- term and company’s long -term?

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