15 W*$ did +iemens create an open innovation initiative ("*at is driving t*e decision to invest in ,I W*at perceived pro#lems "as t*e initiative tr$ing to solve
- Tap on e/pertise o% ot*er departments - To gain e/ternal vie"points - Harness talents inside and outside o% +iemens - .everage t*e potential o% an open net"ork enterprise - perceived pro#lem "as t*e decentrali!ed structure and overcome t*e #arriers o% silo t*inking - kno"ledge s*aring) #reaking do"n siloes - accelerate time to market o% innovation - Human capital resource acceleration *ange t*e ulture(address lack o% colla#oration - Innovation 2am oncrete 3elivera#les - Tec*no"e# 50 - /ternal 7no"ledge 8rokers - /ternal ontests - Innovation 2ams - Tec*noWe# 50 - /ternal 7no"ledge 8rokers - Idea Generation ontests - Internal contests - :ualitative (:ualit$ o% ideas) dialogue) diversit$ o% participation - :ualit$ o% dialogue; discussion
5 W*at approac* *as +iemens tried
>5 W*at metrics s*ould #e used at +iemens to assess t*e e9ectiveness o% open innovation re t*e$