Question 1 0 out of 1 points Notice in the marketing simulation with regard to cost of production, as the number produced (sold) increases increases the cost per unit decreases at an increasing rate. What is not a factor? Economies of scale Experience/learning curve X Volume Discounts Selective Distribution Sales
Question 2 1 out of 1 points Selecting the type of keyboard keyboard falls under what marketing strategy decision? Price V Product Place Promotion None are Correct
Question 3 1 out of 1 points Selecting the cities falls under what marketing strategy decision? Price Product V Place Promotion None are Correct
Question 4 1 out of 1 points After After performing an STP analysis, marketers implement ____________ for each target market. Pricing strategies Promotion strategies Place strategies
Product strategies V All of these
Question 5 1 out of 1 points In the process of making each of the six quarterly decisions, we would develop and/or review what? Specific plans for each of the four Ps Marketing objectives Opportunities for the firm Perceived Perceived weaknesses of the firm V All of these
Question 6 1 out of 1 points Where would you place performing a SWOT in the marketing planning process? V Planning Implementation Control Strategizing All of these answers are correct None of these answers are correct
Question 7 1 out of 1 points One of the challenges of the marketing simulation is even after you have created a successful marketing strategy for a quarter, the next quarter it could be a failure. Which marketing concepts are possibly affected? Point of Parity Sustainable competitive advantage Point of Difference Marketing strategy V All of these answers are correct None of these answers are correct
Question 8 1 out of 1 points Your Your company specializes specializes in selling laptops to travelers. In a hypothetical quarter quarter 7 the results of a situation analysis found that the government has passed a law that laptop computers can no longer be screened at airport security, so laptops have to be either mailed to the destination or packed in a suitcase that th at has to be checked. This represents a(n)_______in a(n)_______in SWOT? Strength Weakness V Threat Opportunity None are correct All are correct
Question 9 1 out of 1 points Your Your company specializes specializes in selling computers. In a hypothetical hypothetical quarter 7 the results of a situation analysis found an increase in consumer demand for computers represents. This represents a(n)_______in SWOT? Strength Weakness Threat V Opportunity None are correct All are correct Question 10 1 out of 1 points When choosing the advertising design, the most effective and efficient design depends on? The customers The value created The message Cost of ad development and placement V All are correct None are correct Question 11 1 out of 1 points
If you are trying to sell to Mercedes, which would be the best feature to NOT include? Low price Easy to use Can link with other computers After-sale service and support Fast and powerful Portability V Fun to use Easy on eyes Able to store a lot of data Can work on multiple complex tasks
Question 12 1 out of 1 points Using the marketing simulation research and the marketing simulation's instructions, select the two segments which would be the best option if you were attempting to design to a low to moderately price computer that could potentially be attractive/valuable to two of the segments? Mercedes and traveler V Workhorse and traveler Mercedes and Wo Workhorse rkhorse All of these answers are correct None of these answers are correct
Question 13 1 out of 1 points In the previous question you selected the best two segments to attempt to market with one computer. Which product feature represents the greatest threat to that marketing effort? Service V Portability Engineering softwar s oftware e Manufacturing software Office All are threats
None are threats
Question 14 0 out of 1 points You You were attempting attempting to design a product product to satisfy both both the workhorse and the traveler segments and marketing research shows that your current product is perceived as too expensive. How could you best drop the price while minimizing loss of value to consumers in terms of removing applications? Office Presentation Database Bookkeeping X Engineering Manufacturing Games
Question 15 1 out of 1 points If you were attempting to design a product to satisfy both the workhorse and the traveler segments, which is the best application to include? Office V Presentation Database Bookkeeping Engineering Manufacturing Games
Question 16 1 out of 1 points Which is the third step in the strategic marketing planning process? Define the business mission V Identify and evaluate opportunities Implement marketing mix and allocate resources Situation analysis
None are correct
Question 17 1 out of 1 points What is considered the benchmark for a very good brand judgment? 50 70 80 V 90 None of the above are correct
Question 18 1 out of 1 points What is considered the minimum acceptable benchmark for brand judgment? 50 V 70 80 90 100 None of the above are correct
Question 19 1 out of 1 points What is considered the minimum benchmark for price judgment? 50 V 70 80 90 100 None of the above are correct
Question 20 0 out of 1 points Which price judgment would you prefer? 75
80 95 X 100 105
Question 21 1 out of 1 points What is considered the minimum benchmark for a good ad judgment? 50 V 70 80 90 100 None of the above are correct
Question 22 1 out of 1 points With regard to brand judgment, what number of points results in a potential crossover of the consumer to the higher rated brand? 1 point 3 points V 5 points 8 points 10 points
Question 23 0 out of 1 points What is considered the minimum benchmark for a good market share? 50 70 75 X 80 90 100 None are correct
Question 24 1 out of 1 points What is considered the benchmark for a good marketing effectiveness score? 50 70 75 V 80 90 100 None are correct
Question 25 1 out of 1 points Use the information below to answer the question, which has a "good" effectiveness score? (Above the benchmark of 80 for “good.”) TEAM1 TEAM 2 TEAM 3 TEAM 4 TEAM 5 Total Total Performance Performance 17.216 74.98 74.98 31.269 66.02 50.47 Financial Performance .397 29.44 1.308 40.322 14.741 Market Performance 8 119 26 83 64 Market Effectiveness 43.25 76.5 66.5 74.75 72 Team Team 01 Team Team 02 Team Team 03 Team Team 04 Team Team 05 V None are correct
Question 26 1 out of 1 points Use the information below to answer the question. Which Wh ich is the best overall team? Balanced Scorecard: TEAM1 TEAM 2 TEAM 3 TEAM 4 TEAM 5 Total Total Performance Performance 17.216 74.98 74.98 31.269 66.02 50.47 Financial Performance .397 29.44 1.308 40.322 14.741
Market Performance 8 119 26 83 64 Market Effectiveness 43.25 76.5 66.5 74.75 72 Team01 Team01 V Team0 Team02 2 Team03 Team03 Team04 Team04 Team05 Team05
Question 27 0 out of 1 points Given the information below which strategy does not seem to be a good one? Gross Profit =$ 100,000.00 Total Total Expenses = $ 200,000.00 200,000.00 Other Income =$ 10,000.00 Other Expenses =$ 10,000.00 Market Share (1st seg)=15.00 Market Share (2nd seg)=25.00 Highest Brand Judgement (1st seg) =50 Highest Brand Judgement (2nd seg) =75 Highest Ad Judgement (1st seg) =50 Highest Ad Judgement (2nd seg) =55 X Switch second segment Cut expenses Keep first segment Redesign Redesign ads Increase advertising expense
Question 28 1 out of 1 points The customer union warning refers refers to what issue? Bad price Deceptive advertising V Brand does not meet target markets standards Inadequate sales support Insufficient advertising
Question 29 1 out of 1 points In quarter six your group decided to upgrade to the ultrafast processor and include the office upgrade, what ___________ strategy are you pursuing? Market development Market penetration Operational excellence Customer excellence V Product development
Question 30 1 out of 1 points In a hypothetical quarter 7, you have the ability to install a customer retention program. Such programs are based on what concept? Customer excellence is the easiest macro strategy to follow. follow. V Customer relationships should be viewed from a lifetime value perspective. Importance of maximizing profits the first few months of a customer relationship Segmentation, targeting and positioning analysis should not be rushed. Firms must spend large amounts of money to retain customers.
Question 31 1 out of 1 points You You had other firms that competed competed with you, if two of the firms in quarter quarter 5 dominate with large volumes, promote heavily, and significantly larger sales staffs in two of the cities, what is true about these firms? identical marketing mixes. Excellent price judgments V a sustainable competitive advantage. achieved product excellence. violated laws governing competition.
Question 32 1 out of 1 points
When your group engaged in the following activities such as; have analyzed the current business situation, and then identified target markets for his firm's products. Finally, your group develops the products, prices, distribution and promotion that should appeal to each of those target markets. In doing so,you believe you h ave created a value difference the other competitors don't possess. Your Your team has been developing: a business mission statement a strategic vision team-building exercises exercises V a marketing strategy competitive assessments
Question 33 0 out of 1 points Once after you established one higher priced desktop computer that is well received by Mercedes, in later quarters you add a laptop to the same location that seems to be selling to travelers, a segment you have not had luck selling to previously, it would be pursuing a ______ growth strategy(hint: use book as reference). X product development market development market penetration diversification product proliferation
Question 34 0 out of 1 points In the hypothetical quarter 7 there was an option where your team could have a website. One of the options you could purchase was a "Share it!" button on the website. This button encourages a customer to post a link to a product page (perhaps showing a new style of jeans) on Facebook or Twitter. Your team's goal would be that the customer's friends (who are probably very much like current customers) will click the link, visit the page, and make purchases. This is an example of a ______ growth strategy(hint: use book as reference). product proliferation X market development market penetration
diversification product development
Question 35 1 out of 1 points An advertising option in the marketing simulation was that you could include a picture of an engineer and also include ad copy communicating that your computer came with engineering software. This ad campaign is part of your: mission statement. market segmentation plan. product strategy. customer excellence strategy. V positioning strategy
