MCQ ON MARKETING MANAGEMENT PGDM-1 KOHILA CHOUHAN 1. Good marketing i no a!!ident" #$t a re$%t o& !are&$% '%anning and (((((((() A. execution *) e%%ing C) trategie D) ta!ti!
2. Marketing i #ot+ an ,art and a ,!ien!e t+ere i !ontant tenion #et.een t+e &orm$%ated ide o& marketing and t+e t+e (((((((( ide) A. creative *) e%%ing C) management D) &ore!ating
3. T+e mot &orma% de&inition o& marketing i (((((((() A) meeting need 'ro&ita#%/ *) identi&/ing and meeting +$man and o!ia% need C) t+e 0P Prod$!t" Pri!e" Pr i!e" P%a!e" Promotion2 D. an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders)
4. Marketing management i (((((((() A) managing t+e marketing 'ro!e *) e%e!ting target market C) de3e%o'ing marketing trategie to mo3e t+e !om'an/ &or.ard D. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
5. A trana!tion in3o%3e (((((((() A) at %eat t.o 'artie *) ea!+ 'art/ +a omet+ing t+at mig+t #e o& 3a%$e to t+e ot+er 'art/ C) ea!+ 'art/ i !a'a#%e o& !omm$ni!ation and de%i3er/ D) all of the above
6. (((((((( good !ontit$te t+e #$%k o& mot !o$ntrie4 'rod$!tion and marketing e&&ort) A) D$ra#%e *) Im'$%e C. Physical D) 5er3i!e
7. (((((((( !an #e 'rod$!ed and marketed a a 'rod$!t) a. nformation #) Ce%e#ritie !) D$ra#%e good d) Organi6ation 7) C+ar%e C+ar%e Re3on o& Re3%on Re3%on o#er3ed8 o#er3ed8 ,In t+e t+e &a!tor/" &a!tor/" .e make !ometi! !ometi!99 in t+e tore" !!!!!!!! ) ) A) .e make 'ro&it *) .e !+a%%enge !om'etitor C) .e im'%ement ad D. we sell hope
9. A (((((((( i omeone eeking a re'one attention" a '$r!+ae" a 3ote" a donation2 &rom anot+er 'art/" !a%%ed t+e !!!!!!!!. A) a%e'eron" !$tomer *) &$nd raier" !ontri#$tor C) 'o%iti!ian" 3oter D. marketer, prospect
In (((((((( !on$mer ma/ +are a trong need t+at !annot #e 10. ati&ied #/ an e:iting 'rod$!t) A) negati3e demand ". latent demand C) de!%ining demand D) irreg$%ar demand
In ((((((((more !$tomer .o$%d %ike to #$/ t+e 'rod$!t t+an 11. 11. !an #e ati&ied) A) %atent demand *) irreg$%ar demand C. overfull demand D) e:!ei3e
6. (((((((( good !ontit$te t+e #$%k o& mot !o$ntrie4 'rod$!tion and marketing e&&ort) A) D$ra#%e *) Im'$%e C. Physical D) 5er3i!e
7. (((((((( !an #e 'rod$!ed and marketed a a 'rod$!t) a. nformation #) Ce%e#ritie !) D$ra#%e good d) Organi6ation 7) C+ar%e C+ar%e Re3on o& Re3%on Re3%on o#er3ed8 o#er3ed8 ,In t+e t+e &a!tor/" &a!tor/" .e make !ometi! !ometi!99 in t+e tore" !!!!!!!! ) ) A) .e make 'ro&it *) .e !+a%%enge !om'etitor C) .e im'%ement ad D. we sell hope
9. A (((((((( i omeone eeking a re'one attention" a '$r!+ae" a 3ote" a donation2 &rom anot+er 'art/" !a%%ed t+e !!!!!!!!. A) a%e'eron" !$tomer *) &$nd raier" !ontri#$tor C) 'o%iti!ian" 3oter D. marketer, prospect
In (((((((( !on$mer ma/ +are a trong need t+at !annot #e 10. ati&ied #/ an e:iting 'rod$!t) A) negati3e demand ". latent demand C) de!%ining demand D) irreg$%ar demand
In ((((((((more !$tomer .o$%d %ike to #$/ t+e 'rod$!t t+an 11. 11. !an #e ati&ied) A) %atent demand *) irreg$%ar demand C. overfull demand D) e:!ei3e
1;) Marketing i meeting t+ t+e need 'ro&ita#%/ o& o&8 a) Mark Market eter er) ) #) C$tomer) c. "ot "oth a # b. d) None None o& t+e t+ee) e) 1<) 1<) Mana anager ger o& 'ro 'rod$!t d$!tiion ori orient ented #$i #$in nee ee !on !on!!ent entrate ate on8 a) Achieving high production production efficiency ) #) Hig+ !ot) !) Le Le dit ditri ri#$ #$ti tion on)) d) None None o& t+e t+ee) e) 10) T+e aim o& e%%ing !on!e't i to8 a. $ell $ell what what compan companies ies make. make. #) 5e%% .+at t+e market market .ant) !) None None o& t+e t+eee 1=) T+e aim o& Ho%iti ti! Marketing Con!e't i to8 a) De3e%o' #) Deign !) Im'%ement Im'%ement t+e marketin marketing g 'rogram 'rogram d. All of of thes thesee 1>) Marketing '%an !ontain 8 a) Ta!ti!a% Ta!ti!a% g$ide g$ide%ine %ine &or &or marketin marketing g 'rogram 'rogram ) #) ?inan!ia% a%%o!ation a%%o!ation o3er t+e '%anning 'eriod) 'eriod) c. "oth a # b d) None None o& t+e t+eee
1@) 1@) Marke arkett 5eg 5egm mentat ntatiion i a met+o et+od d o& o& ,d ,di3id i3idiing a mar marke kett into 8 A. $maller groupings of consumers or organizations *) Large gro$'ing o& !on$mer C) Midd%e gro$') D) None o& t+ee) 17) 17)
T+e T+e a''e ''ea% o& ma ma mar marke keti tin ng i in t+e 'oten otenti tia% a% &or &or8
A. %igher total profits.
*) LO PRO?IT C) None o& t+ee
1B) +o i i t+ t+e a$ a$t+or o& t+ t+e &o &o%%o.ing de&inition8 ) ,MARKETING ,MARKETIN G I5 THE CREATION CREATION AND DELIER 5TANDARD O? LIING TO THE 5OCIET a) PHIL PHILIP IP KOTL KOTLER ER #) THE AMERICAN AMERICAN MARKETING A55OCIA A55OCIAT TION !) 5OCIA 5OCIAL L DE?IN DE?INA ATION ION d. PA&' (A)&* (A)&* ;F) +i!+ one i no not t+e nat$re o& marketing a. (arketing environment #) Marketing i #$ine !) Marketing m$t de%i3er 3a%$e d) Marketing i !on$mer &o!$ed ;1) +at i marketed a) Good #) 5er3i!e !) E:'e E:'eri rien en!e !e d. All of the above above ;;) ;;) +o +o i i t+e t+e a$t+o $t+orr o& o& t+e t+e &o%% o%%o.i o.ing de&i de&ini niti tion on o& mark arketi eting mi: ,MARKETING-MI ,MARKETI NG-MI I5 A COM*INATION COM*INATION O? ?OUR ELEMENT5 PRODUCT" PRICING 5TRUCTURE" DI5TRI*UTION 55TEM AND PROMOTIONAL PRO MOTIONAL ACTIITIE5 U5ED U 5ED TO 5ATI5? 5ATI5? THE NEED5 O? AN ORGANI5ATION TARGET MARKET52
AND AT THE 5AME TIME" ACHIEE IT5 MARKETING O*ECTIE5) a) Ke%3in %ane Ke%%er #) Mit+i%e+.ar J+a c. $tanton d) T+e Ameri!an marketing ao!iation ;<) Marketing en3ironment in!%$de ) a) Mi!ro en3ironment #) Ma!ro en3ironment c. "oth from the above d) No one o& t+em ;0) Demogra'+i! en3ironment doe not in!%$de)) a) Po'$%ation gro.t+ #) Age !) Ed$!ation d. +arthuake ;=) Mi!ro en3ironment i a%o kno.n a8a) Tak en3ironment #) O'erating en3ironment c. A and " d) Non o& t+e a#o3e ;>) Ma!ro en3ironment i a%o kno.n a8a. $ocietal environment #) Po%iti!a% en3ironment !) Demogra'+i! en3ironment d) Marketing en3ironment ;@) +i!+ i t+e im'%i!ation o& t+e marketing a) +o are o$r e:iting !$tomer #) +/ +o$%d !$tomer #$/ &rom $ !) Ho. !an .e !omm$ni!ate .it+ o$r !$tomer d. All of the above ;7) +at do /o$ mean #/ +o%iti! marketing !on!e't a) Aim to e%% t+e 'rod$!t #) ?o!$ on $a%it/ and 'rod$!t !) ?o!$ on a3ai%a#i%it/ o& 'rod$!t d) *uilding relations with the customers, suppliers, distributors
;B) Name t+e ((((((((((((((( !on!e't .+i!+ in!%$de %o. !ot and ma ditri#$tion a) Prod$!t !on!e't #) 5e%%ing !on!e't c. Production concept d) Marketing !on!e't
<=)
Name t+e !on!e't to .+i!+ t+e e:am'%e #e%ong to8
Am$ement 'ark" A''$ g+ar" go3ernment agen!ie et! a. Production concept #) Prod$!t !on!e't !) 5e%%ing !on!e't d) Marketing !on!e't <>) Name .+i!+ one i not t+e t/'e o& marketing a) On%ine marketing #) Perona% marketing !) O&&%ine marketing d. nterview <@) +i!+ one i not among t+e 0P4 o& marketing mi: a) P%a!e #) Promotion !) Prod$!t d. People <7) Con$mer o%$tion" !$tomer !ot" !omm$ni!ation t+ee are t+e t+ree C4 o& marketing mi:)
0F)T+e mi!ro en3ironment !onit o&) a2 5$''%ier #2 Con$mer
!2 !om'etitor d1 all of these
01)T+e 'ro!e o& $#- di3iding t+e market i termed a) a2 (arket segmentation !2 targeting #2 Poitioning d2 none 0;)T+i i one o& t+e e%ement o& marketing mi:) a2 Ad3ertiing !1 price #2 Peronne% e%%ing d2 none o& t+ee
0<)T+e ma!ro en3ironment !onit o&) a1 Demogra'+i!a% #2 E!onomi!a%
!1 both a # b d2 none
00)An area o& #$/er need or 'otentia% interet in .+i!+ a !om'an/ !an 'er&orm 'ro&ita#%/ i !a%%ed) a2 (arket area !2 market 'a!e #2 Market +are d2 market o''ort$nit/ 0=)Marketing i $ed to) a2 Create a !$tomer #2 To ati&/ a !$tomer
!2 to kee' a !$tomer d1 all of these
0>)+i!+ i a 1t te' o& marketing 'ro!e) a2 Ana%/6ing t+e market o''ort$nit/ b1 $canning the environment !2 Deigning marketing trategie d2 Im'%ementing marketing 'ra!ti!e
0@)?$n!tion o& marketing are #aed on) a2 ?$n!tion o& e:!+ange #2 ?$n!tion o& '+/i!a% $''%/ !2 ?a!i%itating &$n!tion d1 All of these 23. A &irm4 tangi#%e o&&ering to t+e market i kno.n a) a1 Good.i%% !1 product #2 Marketing d2 !$tomer ati&a!tion
0B)Under .+i!+ !on!e't marketer &o!$ed on !$tomer need and .ant) c1 marketing a2 Prod$!t !on!e't #2 Prod$!tion d2 a%e
=F) Marketing i a#o$t identi&/ing and meeting andneed
a2 H$man need #2 5o!ia% need c1 "oth a # b
d2 None
=1) T+e aim o& marketing i to kno. and $ndertand t+e)) a2 C$tomer #2 Prod$!t !2 5er3i!e d1 "oth a, b and c
=;) Marketing i meeting t+e need 'ro&ita#%/ #ot+ o&)and) a2 C$tomer #2 Marketer c1 "oth a and b
d2 None
=<) Con$mer .i%% 're&er 'rod$!t t+at are .ide%/ a2 A3ai%a#%e #2 Ine:'eni3e !2 None d1 "oth a and b
=0) Con$mer .i%% &a3or t+oe 'rod$!t .+i!+ o&&er t+e mot a2 Q$a%it/ #2 Per&orman!e !2 Inno3ati3e &eat$re d1 "oth a, b and c
==) Market .+i!+ re&er to a gro$' o& e%%er and #$/er t+at !o-o'erate to e:!+ange a1 4oods and services
#2 Pro&it and %o !2 *ot+ a and # d2 None
=>)
+at ki%% are re$ired &or marketing))
a2 Good Comm$ni!ation 5ki%% #2 Creati3it/ imagination !2 Q$i!k de!iion making d1 All of above
=@) i a '%a!e .+ere #$/er and e%%er gat+ered to #$/ and e%% good a1 (arket
#2 Organi6ation !2 Intit$tion d2 None =7) Com'anie 5e%%ing Con$mer good and er3i!e $!+ a) a2 5o&t drink #2 Cometi! !2 At+%eti! 5+oe d1 All of above
=B) *$/er #$/ good in order to ree%% a 'rod$!t to ot+er at a)) a1 Profit
#2 Lo !2 *ot+ a and # d2 None 56. A ! is a series of interrelated seuential steps that can be used to respond to a structural problem a) 'o%i!/ #)r$%e !).e%% tr$!t$re 'ro#%em d)procedure
57. 8raganisation which have a high potential of offering rival products or services are called
a)$''%/ b.competitor
!)!%ient d)!$tomer
59. A key ob:ective of marketing is to; a) 8ffer a right product at the right price
#)5ati&/ t+e need o& ome gro$' o& !$tomer t+at t+e &irm er3e !) de3e%o' a !om'etiti3e ad3antage d) O&&er ne. or de3e%o'ed 'rod$!t
5<. =hich one is wrong> a. Customer is the centre of all marketing activities
#) marketing &o!$e on t+e need and .ant o& t+e !$tomer !) Marketing i a%% a#o$t e%%ing o& good and er3i!e d) It i !on!erned a#o$t ati&/ing !$tomer t+ro$g+ $''%/ o& good and er3i!e
52. (arketing is
a) On%/ &$n!tion o& management b. function of management as well as business policy
!) it i on%/ a #$ine '+i%oo'+/ d)e%%ing good and er3i!e
5?. a2
b) c) d)
66.
67.
=hich of the following statements is correct> Marketing i t+e term $ed to re&er on%/ to t+e a%e &$n!tion .it+in a &irm) Marketing manager $$a%%/ dont get in3o%3ed in 'rod$!tion or ditri#$tion de!iion Marketing i an a!ti3it/ t+at !onider on%/ t+e need o& t+e organi6ation" not t+e need o& o!iet/ a a .+o%e (arketing is the activity, set of institutions, and processes for creating, communicating, delivering,and exchanging offerings that have value for customers, clients, partners, and society at large -he term marketing refers to a) Ne. 'rod$!t !on!e't and im'ro3ement b) Ad3ertiing and 'romotion a!ti3itie c) A philosophy that stresses customer value and d) P%anning a%e !am'aign n the history of marketing, when did the production period end>
a) In t+e %ate 17FF b) In t+e ear%/ 1BFF c) n the 7@96sd
d) A&ter t+e end o& t+e 5e!ond or%d 68.
A marketing philosophy summarized by the phrase a good product will sell itself is characteristic of the !!!!!!!!! period. a) Production b) 5a%e c) Marketing d) Re%ation+i' =hich of the following factors contributed to the transition from the 69. production period to the salesperiod>
a) b) c) d)
In!reaed !on$mer demand (ore sophisticated production techniues In!reae in $r#ani6ation T+e Great De'reionQ$etion
B6. An organisation with a !!!!!! orientation assumes that customers will resist purchasing products notdeemed essential. -he :ob of marketers is to overcome this resistance through personal selling andadvertising. a) Prod$!tion b) Marketing c) Re%ation+i' d) $ales
71.
n the relationship marketing firms focus on !!!!!!!!!! relationships with !!!!!!!!!!.
a) b) c) d)
5+ort term9 !$tomer and $''%ier 'ong term customers and suppliers 5+ort term9 !$tomer Long term9 !$tomer Political campaigns are generally examples of 72. a) Cause marketing b) Organi6ation marketing c) E3ent marketing d) Person marketing -he Coca Cola organisation is an official sponsor of the 8lympics. -he 73. firm is engaging a) Place marketing b) +vent marketing c) P%a!e marketing d) Organi6ation marketing
-odays marketers need... 74. a2Neit+er !reati3it/ nor !riti!a% t+inking ki%% #2"oth creativity and critical thinking skills !2Criti!a% t+inking ki%% #$t not !reati3it/ d) Creati3it/ #$t not !riti!a% t+inking ki%%
@=) In re'one to t+reat &rom $!+ !om'anie a AOL" Ama6on" a+oo" e*a/" E4TRADE" and do6en o& ot+er" eta#%i+ed man$&a!t$rer and retai%er #e!ame ,#ri!k-and-!%i!k oriented #/ adding on%ine er3i!e to t+eir e:iting o&&ering) T+i 'ro!e #e!ame kno.n a (((((((() A. reinters mediation *) diintermediation C) e-!ommer!e D) e-!o%%a#oration @>) Man/ #ri!k-and-!%i!k !om'etitor #e!ame tronger !ontender in t+e market'%a!e t+an t+e '$re-!%i!k &irm #e!a$e t+e/ +ad a %arger 'oo% o& reo$r!e to .ork .it+ and (((((((() A) #etter 'ri!e *) greater 3a%$e C. wellEestablished brand names D) one-on-one !omm$ni!ation @@) T+e (((((((( i 'ra!ti!ed mot aggrei3e%/ .it+ $no$g+t good" good t+at #$/er norma%%/ do not t+ink o& #$/ing" $!+ a in$ran!e" en!/!%o'aedia" and &$nera% '%ot) A) marketing !on!e't ". selling concept C) 'rod$!tion !on!e't D) 'rod$!t !on!e't @7) T+e (((((((( !on!e't +o%d t+at !on$mer .i%% &a3o$r t+oe 'rod$!t t+at o&&er t+e mot $a%it/" 'er&orman!e" or inno3ati3e &eat$re) A. product *) marketing C) 'rod$!tion D) e%%ing @B) T+e (((((((( !on!e't +o%d t+at !on$mer and #$inee" i& %e&t a%one" .i%% ordinari%/ not #$/ eno$g+ o& t+e organi6ation4 'rod$!t) A) 'rod$!tion ". selling
C) marketing D) 'rod$!t
7F) (((((((( Marketing +a t+e aim o& #$i%ding m$t$a%%/ ati&/ing %ong-term re%ation .it+ ke/ 'artie $!+ a !$tomer" $''%ier" ditri#$tor" and ot+er marketing 'artner in order to earn and retain t+eir #$ine) A) Ho%iti! *) Demand-#aed C) Dire!t D. *elationship 71) Com'anie .+o &orm a (((((((( !o%%e!t in&ormation on ea!+ !$tomer4 'at trana!tion" demogra'+i!" '/!+ogra'+i!" and media and ditri#$tion 're&eren!e) A) a%e net.ork *) +o%iti! $nion C. marketing network D) $''%/-!+ain net.ork
82. T+e a#i%it/ o& a !om'an/ to dea% .it+ !$tomer one at a time +a #e!ome 'ra!ti!a% a a re$%t o& ad3an!e in ((((((((" !om'$ter" t+e Internet" and data#ae marketing o&t.are) A) im'ro3ed !omm$ni!ation &%o. *) in&ormation te!+no%og/ C) J$t-in-time man$&a!t$ring D. factory customization
7<) One traditiona% de'i!tion o& marketing a!ti3itie i in term o& t+e marketing mi: or &o$r P) T+e &o$r P are !+ara!teri6ed a #eing (((((((() A) 'rod$!t" 'oitioning" '%a!e" and 'ri!e *) 'rod$!t" 'rod$!tion" 'ri!e" and '%a!e C) 'romotion" '%a!e" 'oitioning" and 'ri!e D. product, price, promotion, and place
70) T+e &o$r P re'reent t+e e%%er4 3ie. o& t+e marketing too% a3ai%a#%e &or in&%$en!ing #$/er) ?rom a #$/er4 'oint o& 3ie." ea!+ marketing too% i
deigned to de%i3er a !$tomer #ene&it) Ro#ert La$ter#orn $ggeted t+at t+e e%%er4 &o$r P !orre'ond to t+e !$tomer4 &o$r C) T+e &o$r C are (((((((() A) !$tomer &o!$" !ot" !on3enien!e" and !omm$ni!ation ". customer solution, customer cost, convenience, and communication C) !on3enien!e" !ontro%" !om'etition" and !ot D) !om'etition" !ot" !on3enien!e" and !omm$ni!ation .
7=) A!!ording to T+eodore Le3itt" .+o dre. a 'er!e'ti3e !ontrat #et.een t+e e%%ing and marketing !on!e't" (((((((( i 'reo!!$'ied .it+ t+e need to !on3ert 'rod$!t into !a+) A) marketing ". selling C) dire!t marketing D) +o%iti! marketing 7>) In t+e !o$re o& !on3erting to a marketing orientation" a !om'an/ &a!e t+ree +$rd%e ((((((() A. organized resistance, slow learning, and fast forgetting *) management" !$tomer rea!tion" !om'etiti3e re'one C) de!reaed 'ro&it" in!reaed RD" additiona% ditri#$tion D) &ore!ated demand" in!reaed a%e e:'ene 7@) Com'anie t+at 'ra!ti!e #ot+ a rea!ti3e and 'roa!ti3e marketing orientation are im'%ementing a ________ and are %ike%/ to #e t+e mot $!!e&$%) A. total market orientation *) e:terna% &o!$ C) !$tomer &o!$ D) !om'etiti3e" !$tomer &o!$ 77) Marketer arg$e &or a (((((((( in .+i!+ a%% &$n!tion .ork toget+er to re'ond to" er3e" and ati&/ t+e !$tomer) A) !ro-&$n!tiona% team orientation *) !o%%a#oration mode% C. customer orientation D) management-dri3en organi6ation
7B) (((((((( !an #e een a t+e de3e%o'ment" deign" and im'%ementation o& marketing 'rogram" 'ro!ee" and a!ti3itie t+at re!ogni6e t+e #readt+ and interde'enden!ie o& t+eir e&&e!t) a) Ni!+e marketing b. %olistic marketing !) Re%ation+i' marketing d) 5$''%/-!+ain marketing
BF) !!!!!!!! Mean P%anning" Organi6ing" Dire!ting and Contro%%ing t+e A!ti3itie +i!+ Re$%t In E:!+ange o& Good and 5er3i!e) A. (arketing (anagement
*) Prod$!tion Management C) ?inan!e Management D) None o& T+ee
@7. Marketing Management P+i%oo'+ie In!%$de
A) Prod$!tion Con!e't *) Prod$!t Con!e't C) Marketing Con!e't D. All of -hese
@9. Com'anie +i!+ Ado't Marketing Con!e't Gi3e Im'ortan!e To
A) C$tomer *) Com'etitor C. "oth FA1 And F"1
D) None o& T+ee
@<. O#Je!ti3e O& Marketing Management I8 A. Capture "ig (arket $hare.
*) 5a%e C) Prod$!tion D) Promotion
@2. +i!+ O& t+e ?o%%o.ing P5 I Not T+e Part O& Marketing Mi:)
A) Pri!e * )Prod$!t C. Partiality
D) Promotion
@?. +i!+ O& t+e ?o%%o.ing I t+e ?$n!tion o& Marketing
A )Market P%anning *) Pri!ing o& Prod$!t C) Promotion and 5e%%ing D. All of -hese
B>) C%ai&i!ation O& Prod$!t And 5er3i!e Can *e Done In A) Con$mer Good
*) Ind$tria% Good C. "oth FA1 And F"1
D) None o& t+ee
B@) Ho%iti! marketing in!or'orate (((((((( and $ndertanding #roader !on!ern and t+e et+i!a%" en3ironmenta%" %ega%" and o!ia% !onte:t o& marketing a!ti3itie and 'rogram) A) a&e 'rod$!t deign *) !$%t$ra% marketing C. social responsibility marketing D) !ro-&$n!tiona% team
B7) T+e (((((((( +o%d t+at t+e organi6ation4 tak i to determine t+e need" .ant" and interet o& target market and to de%i3er t+e deired ati&a!tion more e&&e!ti3e%/ and e&&i!ient%/ t+an !om'etitor in a .a/ t+at 'reer3e or en+an!e t+e !on$mer4 and t+e o!iet/4 .e%%-#eing) A) !$tomer-!entered #$ine
*) &o!$ed #$ine mode% C. societal marketing concept D) et+i!a%%/ re'oni#%e marketing manager
BB) Com'anie ee (((((((( a an o''ort$nit/ to en+an!e t+eir !or'orate re'$tation" raie #rand a.arene" in!reae !$tomer %o/a%t/" #$i%d a%e" and in!reae 're !o3erage) A. causeErelated marketing *) #rand marketing C) e$it/ marketing D) dire!t marketing
1FF) +en a !$tomer +a a n2 (((((((( need +e+e .ant a !ar .+oe o'erating !ot" not it initia% 'ri!e" i %o.) A) tated ". real C) $ntated D) de%ig+t
1F1) +en a !$tomer +a a n2 (((((((( need t+e !$tomer .ant to #e een #/ &riend a a a33/ !on$mer) A) rea% *) $ntated C) de%ig+t D. secret
1F;) Good marketing i no a!!ident" #$t a re$%t o& !are&$% '%anning and (((((((() a) e:e!$tion #) e%%ing !) trategie d) ta!ti! e) reear!+ An.er8 a 1F<) Marketing i #ot+ an ,art and a ,!ien!e t+ere i !ontant tenion #et.een t+e &orm$%ated ide o& marketing and t+e (((((((( ide) a) !reati3e #) e%%ing !) management d) &ore!ating e) #e+a3ior An.er8 a 1F0) T+e mot &orma% de&inition o& marketing i (((((((() a) meeting need 'ro&ita#%/ #) identi&/ing and meeting +$man and o!ia% need !) t+e 0P Prod$!t" Pri!e" P%a!e" Promotion2
d) an organi6ationa% &$n!tion and a et o& 'ro!ee &or !reating" !omm$ni!ating" and de%i3ering" 3a%$e to !$tomer" and &or managing !$tomer re%ation+i' in .a/ t+at #ene&it t+e organi6ation and it take +o%der) e) im'ro3ing t+e $a%it/ o& %i&e &or !on$mer An.er8 d 1F=) Marketing management i (((((((() a) managing t+e marketing 'ro!e #) monitoring t+e 'ro&ita#i%it/ o& t+e !om'anie 'rod$!t and er3i!e !) e%e!ting target market d) de3e%o'ing marketing trategie to mo3e t+e !om'an/ &or.ard e) t+e art and !ien!e o& !+ooing target market and getting" kee'ing" and gro.ing !$tomer t+ro$g+ !reating" de%i3ering" and !omm$ni!ating $'erior !$tomer 3a%$e An.er8 e
106. A trana!tion in3o%3e (((((((() a) at %eat t.o 'artie #) ea!+ 'art/ +a omet+ing t+at mig+t #e o& 3a%$e to t+e ot+er 'art/ !) ea!+ 'art/ i !a'a#%e o& !omm$ni!ation and de%i3er/ d) ea!+ 'art/ i &ree to a!!e't or reJe!t t+e e:!+ange o&&er e) a%% o& t+e a#o3e An.er8 e 1F@) (((((((( good !ontit$te t+e #$%k o& mot !o$ntrie4 'rod$!tion and marketing e&&ort) a) D$ra#%e #) Im'$%e !) P+/i!a%
d) 5er3i!e e) E3ent An.er8 !
108. (((((((( !an #e 'rod$!ed and marketed a a 'rod$!t) a) In&ormation #) Ce%e#ritie !) D$ra#%e good d) Organi6ation e) Pro'ertie An.er8 a 1FB) C+ar%e Re3on o& Re3%on o#er3ed8 ,In t+e &a!tor/" .e make !ometi!9 in t+e tore" !!!!!!!! ) a) .e make 'ro&it #) .e !+a%%enge !om'etitor !) .e im'%ement ad d) .e e%% +o'e e) .e e%% $a%it/ An.er8 d 11F) A (((((((( i omeone eeking a re'one attention" a '$r!+ae" a 3ote" a donation2 &rom anot+er 'art/" !a%%ed t+e !!!!!!!!. a) a%e'eron" !$tomer #) &$nd raier" !ontri#$tor !) 'o%iti!ian" 3oter d) marketer" 'ro'e!t e) !e%e#rit/" a$dien!e An.er8 d 111) In (((((((( !on$mer ma/ +are a trong need t+at !annot #e ati&ied #/ an e:iting 'rod$!t)
a) negati3e demand #) %atent demand !) de!%ining demand d) irreg$%ar demand e) non-e:itent demand An.er8 # 11;) In ((((((((more !$tomer .o$%d %ike to #$/ t+e 'rod$!t t+an !an #e ati&ied) a) %atent demand #) irreg$%ar demand !) o3er&$%% demand d) e:!ei3e e) negati3e demand
11<) Prod$!t" Pri!e" P%a!e Promotion) T+ee P4 are8 a2marketing #$ine #2 marketing !on!e't Fc1 marketing mix d2 none o& t+e a#o3e 110) A!+ie3ing +ig+ 'rod$!tion e&&i!ien!/" %o. !ot" ma ditri#$tion8 Fa1 production concept #2 e%%ing !on!e't !2marketing !on!e't d2 'rod$!t !on!e't
11=) It i not in!%$ded in marketing &$n!tion8
a2e%%ing Fb1 segmentation !2ad3ertiing d2 'ri!ing 11>) E!onomi! en3ironment i aan8 Fa1 macro environment #2 mi!ro en3ironment !2#ot+a2#2 d2 interna% en3ironment
11@) A !on$mer i no. !on!erned a#o$t a&et/ en3ironment 'ro#%em marketing !om'anie need to $nder t+em" i8 a2 Marketing mi: #2 Ma!ro en3ironment
!2 $ocial marketing d2 Ho%iti! !on!e't o& marketing
773. Good marketing i not a!!ident" #$t a re$%t o& !are&$% '%anning and
a2 +xecution #2 5e%%ing !2 Reear!+ d2 5trateg/ 11B) Can #e 'rod$!ed and marketed a 'rod$!t a2 Good #2nformation !2 5er3i!e d2 'ro'ertie 1;F) In (((((( more !$tomer .o$%d %ike to #$/ t+e 'rod$!t t+an !an #e ati&ied
a2 Latent demand #2 Irreg$%ar demand !2 8verfull demand d2 E:!ei3e demand 1;1) Marketer o&ten $e t+e term to !o3er 3ario$ gro$'ing o& !$tomer a2 Peo'%e #2 *$/ing 'o.er !2 5o!ia% !%a 'oition d2 (arket 799. C$tomer +o. greater 'ri!e eniti3it/ in t+eir ear!+ &or
a2 Rig+t 'rod$!t #2 Rig+t er3i!e !2 Rig+t tore d2 Galue
1;<) T+e main o#Je!ti3e o& marketing management i a) #) !) d.
Creating demand 5ating C$tomer Need Ca't$ring reaona#%e +are in t+e market All of above
1;0) Marketing i oriented a) #) c. d)
Prod$!tion 5e%%ing Customer A%% o& a#o3e
1;=) &$n!tion o& marketing
a) #) !) d.
*$/ing Aem#%ing Pa!kaging Pri!ing All of above
1;>) )en3ironment &or!e in t+e !om'an/4 a!ti3itie and !on!ern immediate en3ironment a) b. !) d)
Ma!ro (icro Interna% None
1;@) Ma!ro en3ironment are ) ?a!tor .+i!+ indie!t/ a&&e!t t+e !on!ern4 a#i%it/ to o'erate market e&&e!ti3e%/ a) b. !) d)
Contro%%a#%e &ncontrollable Interna% None
1;7) ))) Con!e't i one o& t+e o%det !on!e't #$ine )It +o%d t+at !on$mer .i%% 're&er 'rod$!t t+at are .ide%/ a3ai%a#%e and ine:'eni3e a) #) c. d)
Prod$!t Con!e't 5e%%ing Con!e't Production Concept Marketing Con!e't
1;B) )) !on!e't i #aed on t+e de3e%o'ment" deign and im'%ementation o& marketing 'rogram "'ro!ee and a!ti3itie a) #) !) d.
5e%%ing Con!e't Prod$!t Con!e't Prod$!tion Con!e't %olistic (arketing Concept
1
Product Concept 5e%%ing Con!e't Prod$!tion Con!e't Marketing Con!e't
1<1) 5!o'e o& marketing i)) a) b. !) d)
Narro. =ide *ot+ None
1<;) Ma!ro En3ironment !onit a. #) !) d)
Demographic Intermediarie P$#%i! A%%
1<<) Ma!ro en3ironment !onit a) #) !) d.
5$''%ier C$tomer Com'etitor All of above
1<0) T+e &irt ma!ro en3ironmenta% i$e t+at marketer t/'i!a%%/ monitor i8 a) b. !) d.
T+e internationa% 'o%iti!a% %ega% en3ironment $uppliers, consumers # employees T+e te!+no%og/ T+e e!onom/
1<=) T+e &irt te' in t+e #$/ing 'ro!e i t+e8
a) #) c. d. e.
In&ormation reear!+ E3a%$ation o& a%ternati3e P$r!+ae De!iion *ecognition of need or problem
1<>) T+e $%timate %e3e% o& market egmentation i Marketing) a) Lo!a% b. (ass !) Indi3id$a% d) Ni!+e 1<@) T+e ?irt te' in t+e targeting marketing 'ro!e i8 a. #) !) d)
(arket Positioning Market 5egmentation Market Con!entration Ma targeti
1<7) +i!+ o& t+e &o%%o.ing &a!tor t+at o&ten &or!e a !om'an/ to !+ooe t+e marketing !on!e't in t+eir &irm8 a) #) !) d.
In!reae Com'etition A de!%ine in a%e C+anging #$/ing 'attern All of the above.
1
C. Physical D) 5er3i!e
101) (((((((( !an #e 'rod$!ed and marketed a a 'rod$!t) a. nformation #) Ce%e#ritie !) D$ra#%e good d) Organi6ation 10;) C+ar%e Re3on o& Re3%on o#er3ed8 ,In t+e &a!tor/" .e make !ometi!9 in t+e tore" !!!!!!!! ) A) .e make 'ro&it *) .e !+a%%enge !om'etitor C) .e im'%ement ad D. we sell hope 10<) A (((((((( i omeone eeking a re'one attention" a '$r!+ae" a 3ote" a donation2 &rom anot+er 'art/" !a%%ed t+e !!!!!!!!. A) a%e'eron" !$tomer *) &$nd raier" !ontri#$tor C) 'o%iti!ian" 3oter D. marketer, prospect
100) ((((((((((( in!%$de &inding o$t .+at gro$' o& 'otentia% !$tomer or market e:it " .+at gro$' o& !$tomer /o$ 're&er to er3e target market " .+at are t+eir need )
a) b. !) d)
Prod$!t mi: (arketing analysis Marketing mi: None
10=) ,Marketing i a o!ia% and manageria% 'ro!e #/ .+i!+ indi3id$a% and gro$' o#tain .+at t+eir need and .ant t+ro$g+ !reating and o&&ering and e:!+anging 'rod$!t o& 3a%$e .it+ ot+er i a de&inition gi3en #/8
a) #) c. d)
5tanton Keit+ Da3i Hotler None
10>) T+e &o%%o.ing i nat$re o& marketing 8
a) #) !) d.
Marketing i !on$mer orientated Marketing i !ien!e a .e%% a art Marketing tart and end .it+ !$tomer All above
10@) +i!+ o& t+e &o%%o.ing i t+e e%ement o& marketing8
a) #) c. d)
Prod$!t Pri!e "oth of them None
107) P+i%i' ko%ter +a de&ined ((((((((((( a ,t+e et o& !ontro%%a#%e 3aria#%e t+at t+e &irm !an $ed to in&%$en!e t+e #$/er re'one
a) b. !) d)
Promotion mi: (arketing mix Prod$!t mi: None
10B) +i!+ o& t+e &o%%o.ing i not a marketing en3ironment &a!tor
a) #) !) d.
E!onomi! &or!e Po%iti!a% &or!e Te!+no%ogi!a% &or!e Channel of distribution
1=F) +i!+ o& t+e &o%%o.ing i t+e 'ro!e o& de3e%o'ing marketing mi: a) Identi&i!ation #) Deign
!) Ana%/i d. All above
1=1) +i!+ o& t+e &o%%o.ing i mi!ro marketing en3ironment
a) #) !) d.
Demogra'+i! &or!e E!onomi! &or!e Prod$!t mi: $uppliers
1=;) ((((((((( re&er to t+oe &a!tor .+i!+ are e:terna% &or!e in t+e !om'an/4 a!ti3itie are $n!ontro%%a#%e .+i!+ dire!t%/ a&&e!t t+e !on!ern a#i%it/
a. #) !) d)
(acro environment E!onomi! en3ironment Mi!ro en3ironment Demogra'+i! en3ironment
1=<) +i!+ o& t+e &o%%o.ing i !ontro%%a#%e &or!e o& marketing en3ironment
a) #) !) d.
Marketing '%anning 5e%e!tion o& t+e target market Marketing !ontro%%ed All above
7?2. A market oriented #$ine
a2 #2 !2 d2
De3e%o' a 'rod$!t &irt and do 'romotion ?irt &ind o$t .+at !$tomer need and de3e%o' a 'rod$!t Doe not do an/ ad3ertiing Doe not !arr/ o$t market reear!+
7??. .+i!+ t/'e o& #$ine i more %ike%/ to ati&/ !$tomer demand
a2 #2 !2 d2
Market oriented Lo!ation oriented Prod$!t oriented Prod$!tion oriented
7?5. Market +are i de&ined a
a2 #2 !2 d2
T+e 3a%$e o& +are o& t+e #$ine in t+e market 5a%e o& #$ine 'ro'ortion to tota% market i6e Tota% a%e o& t+e 'rod$!t in t+e market Tota% a%e o& a%% t+e #$inee
7?B. Marketing mi: i de&ined a8
a2 #2 !2 d2
Di&&erent target egment in t+e market Di&&erent market in t+e !o$ntr/ A%% a!ti3itie .+i!+ go into marketing a 'rod$!t C+emi!a% !om'oition o& t+e 'rod$!t
7?3. Meta marketing !on!e't i !on!ern o&8
a2 #2 !2 d2
5!ienti&i! 3a%$e 5o!ia% 3a%$e Et+i!a% 3a%$e A%%
7?@. Green marketing i re%ated .it+8
a2 #2 !2 d2
Green !o%or 'rod$!t En3ironment Green +o$e e&&e!t E%e!tri!it/
756. +i!+ i not a 'art o& mi!ro marketing en3ironment
a2 #2 !2 d2
Lang$age Cot$me Litera!/ Age
757. +i!+ i not in!%$ded in '%a!e mi: 3aria#%e
a2 are+o$e #2 Tran'ortation !2 C+anne% o& ditri#$tion
d2 Term o& de%i3er/ 759. P$#%i! Re%ation are main%/ maintained t+ro$g+8
a2 #2 !2 d2
Ad3ertiing Media 5a%e 'eron Ditri#$ter
75<. Prod$!t %ine o& ITC i8
a2 #2 !2 d2
?MCG" +ote%" to#a!!o %ea&" 'a'er#oard 5$n&eat" #ingo" aa+ir3aad" !and/man 5$n&eat #i!$it" $n&eat 'ata" $n&eat /i''ee nood%e A%%
A$=+*$ QUE5TION NUM*ER
AN5ER5
1
B
2
A
3
B
4
C
5
D
6
B
7
D
8
D
9
B
10
A
1>0) ,Marketing i a o!ia% and manageria% 'ro!e #/ .+i!+ indi3id$a% and gro$' o#tain .+at t+e/ need and .ant t+ro$g+ !reating and e:!+anging o& 'rod$!t and 3a%$e) a1 b1 c1 d1
Pro&) C$ndi&& 5ti%% Pro&) G%aer Prof. Philip Hotler Harr/ L) Hanen
1>=) Marketing !an #e de!ri#ed a8 a2 #2 !2 d1
An art A !ien!e A #$ine &$n!tion All the above
1>>) +i!+ o& t+e &o%%o.ing i not t+e &a!tor o& mi!ro marketing en3ironment8 a2 #2 !2 d1
C$tomer Com'etitor 5$''%ier +mployees
1>@) Manager o& a #$ine !on!entrated on a!+ie3ing +ig+ 'rod$!tion e&&i!ien!/" %o. !ot" ma ditri#$tion) T+i !ome $nder8 a2 #2 !2 d2
Prod$!t !on!e't 5e%%ing !on!e't Production concept None o& t+e a#o3e
1>7) +i!+ o& t+e &o%%o.ing i not among t+e &o$r t+eme o& +o%iti! marketing8 a2 #2 !2 d1
Integrated marketing Interna% marketing Re%ation+i' marketing nternational marketing
1>B) +o &irt !on!ei3e t+e !on!e't o& 0'4 a1 #2 !2 d2
Prof. +. Ierome (cCarthy ame !$%%iton Nei% H) #ordan Pro&) C$ndi&& ti%%
1@F) E%ement o& marketing mi: in!%$de8 a2 #2 !2 d1
Prod$!t mi: P%a!e mi: Pri!e mi: All the above
1@1) 5e%%ing !on!e't i di&&erent &rom marketing !on!e't in term o&8 a2 #2 !2 d1
5!o'e Co3erage ?$n!tion All the above
1@;) Ho. ,marketing-mi: !on!e't +e%' t+e #$ine &irm8 a2 #2 !2 d1
It 'ro3ide 3a%$a#%e g$ide &or reo$r!e a%%o!ation) It +e%' in dire!ting t+e 'rod$!t to a 'e!i&i! !on$mer egment) It &a!i%itate !omm$ni!ation 'ro!e) All the above
1@<) T+e !on!e't t+at &o!$ on !$tomer ati&a!tion i8 a2 b1 !2 d2
5e%%ing !on!e't (arketing concept Prod$!t !on!e't None o& t+ee
1@0) ,Marketing en3ironment i !ontant%/ 'inning o$t ne. o''ort$nitie and ne. t+reat" and t+e &irm &ind t+eir marketing !o%%a'e) +o ga3e t+i tatement a2 #2 c1 d2
Ri!+ard D) !ri' L) Ta/%or Philip Hotler None o& t+ee
1@=) ,Marketing '%anning i t+e .ork o& etting $' o#Je!ti3e &or marketing a!ti3it/ and o& determining and !+ed$%ing t+e te' ne!ear/ to a!+ie3e $!+ o#Je!ti3e) +o ga3e t+i tatement • •
P+i%i' Kot%er L) Ta/%or American (arketing Association
•
None o& t+ee
1@>) A%% o& t+e gro$' .it+in t+e Com'an/ are !a%%ed(((((()
• • •
nternal +nvironment E:terna% En3ironment C$%t$re Di3erit/
1@@) T+e (((((( re&er to a%% &or!e t+at are 'art o& t+e %arger o!iet/ and a&&e!t t+e mi!ro en3ironment) It in!%$de !on!e't $!+ a demogra'+/" e!onom/" nat$ra% &or!e" te!+no%og/" 'o%iti!" and !$%t$re) •
• •
Interna% en3ironment +xternal environment *ot+ a2 and #2 None o& t+ee
1@7) T+e ((((((( i a marketing term and re&er to &a!tor and &or!e t+at a&&e!t a &irm4 a#i%it/ to #$i%d and maintain $!!e&$% re%ation+i' .it+ !$tomer)
• • •
(arket +nvironment Marketing Reear!+ Marketing 5trateg/ None o& t+ee
1@B) ,A 'rod$!t i a #$nd%e o& '+/i!a% er3i!e and /m#o%i! 'arti!$%ar e:'e!ted to /ie%d ati&a!tion or #ene&it to t+e #$/er) +o ga3e t+i tatement • • •
George ?ik ) A%deron Ameri!an Marketing Ao!iation Philip Hotler
17F) ?o!$ on t+e 'rod$!t rat+er t+an t+e #ene&it t+e 'rod$!t o&&er to !on$mer !an re$%t in .+at Le3itt !a%%ed(((((() a2 Marketing +/'ermetro'ia
b1 (arketing myopia !2 *ot+ a2 and #2 d2 None o& t+ee
171) Nei% *orden $ggeted t+at !om'anie +o$%d !onider((((((( e%ement .+en &orm$%ating a marketing 'rogram) a2 b1 !2 d2
1F 79 10 1>
17;) T+e (((( market !onit o& a%% t+e organi6ation t+at a!$ire good er3i!e $ed in t+e 'rod$!tion o& ot+er 'rod$!t or er3i!e) a2 #2 !2 d1
Con$mer market Go3ernment market Intit$tiona% market "usiness market
17<) Marketing i t+e tak o& +iring " training moti3ating a#%e em'%o/ee .+o .ant to er3e !$tomer .e%% a2 #2 c1 d2
Integrated marketing E:terna% marketing nternal marketing Target marketing
170) Marketing i a2 #2 c1 d2
P$r!+aing oriented 5e%%ing oriented Customer oriented Prod$!tion oriented
17=) Marketing mi: i t+e et o& a1 #2 !2 d2
(arketing tools 5e%%ing too% P$r!+aing too% Man$&a!t$ring too%
17>) One %e3e% !+anne% o& ditri#$tion i t+at !+anne% a2 #2 !2 d1
+en t+e man$&a!t$rer e%% +i 'rod$!t dire!t%/ to !on$mer +en t+e man$&a!t$rer e%% +i 'rod$!t to .+o%ea%er +en t+e man$&a!t$rer e%% +i 'rod$!t to !ommer!ia% agent =hen the manufacturer sells his products to retailers
17@) +i!+ o& t+e &o%%o.ing e:'%ain t+e de!ri'tion o& t+e 'rod$!t a2 *rand #2 Content c1 'abelling d2 Pa!kaging
177) +i!+ o& t+e &o%%o.ing gi3e t+e e:a!t 'oition o& a !om'an/4 'rod$!t .it+ re'e!t to market a1 #2 !2 d2
(arket analysis Con$mer ana%/i Ma!ro ana%/i Mi!ro ana%/i
17B) +i!+ tate in t+e 'rod$!t %i&e !/!%e" norma%%/ %at %onger and 'oe trong !+a%%enge to t+e marketing manager a2 b1 !2 d2
Introd$!tion 4rowth Mat$rit/ De!%ine
1BF) +i!+ o& t+e &o%%o.ing i tr$e tatement a2 #2 c1 d2
5e%%ing and marketing are inter!+angea#%e Marketing i narro. !on!e't $elling is a part of marketing Marketing i t+e 'art o& e%%ing
1B1) +i!+ o& t+e &o%%o.ing are not in!%$ded in 'rod$!t de!iion a2 #2 c1 d2
5t/%ing *rand name =arehousing Pa!kaging
1B;) +i!+ o& t+e &o%%o.ing are !a%%ed 3a%$e ma:imi6er a2 b1 !2 d2
5e%%er Customers Marketer Man$&a!t$rer
1B<) 5kimming 'ri!ing trateg/ i $ita#%e .+en a2 b1 !2 d2
*$/er are eniti3e to 'ri!e "uyers are not sensitive to price *$/er +a3e meagre '$r!+aing 'o.er *$/er +a3e 'er&e!t kno.%edge o& market
