The buzzword today in the Marketing Industry is "Rural Marketing reportedly three times that of the European Market, the Indian rural market is a huge untapped resources Almost half of the national income is generated here. Rural market offers new an
Marketing Management MCQ
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MCQ Services Marketing Unit 1
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Present market industry is pampered with the word "Rural which is huge market with a triple of its size compared to other country markets. Rural market can be termed as a Dazzling bird with a vast untapped market of resources and opportunities. Where
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The potential for growth in business is surely moving towards the rural market from the urban one and marketers have to gear up for this change by devising suitable marketing strategies for the Rural market place. Abhijit Gupta "Rural Marketing in In
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some MULTIPLE CHOICE QUESTIONS
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MCQ Rural Marketing Q1) The demand for goods in India and services in India depends largely on ? o
Agriculture
o
Rainfall
o
Inflation
o
Income
( ans- agriculture) Q2)___________media Q2)___________media have a greater effect than the impersonal ones in the rural m arketing context? o
Personal
o
Impersonal
o
Direct
o
Indirect
(ans-personal) Q3) India is a land of agriculture and most of the population resides in :o
Villages
o
Cities
o
Urban area
o
Towns
(ans-Villages) Q4) Marketing has been recognized as a profession in :o
1980
o
1960
o
1970
o
1950
(Ans-1950) Q5) the government is motivation students who are raduates in :o
Rural Marketing
o
Rural development
o
Marketing Education
o
All of the above
(Ans- all of the above)
Q6) The rural population is moving towards urban sector for:o
Business
o
Employment
o
Education
o
Selling agricultural and rural products
o
All of the above
Ans- all of the above Q7) which is the most important tool for developing the rural market:o
Infrastructure
o
Transportation
o
Communication
o
All of the above
Ans- ( all of the above ) Q8) __________ developments in agriculture results in o verall rural development o
Technological
o
Cultural
o
Social
o
Structural
Ans- Technological Q9) Marketing Committee system and cooperative marketing are the two __________framed for the purpose of rural marketing:o
parallel institutions
o
horizontal
o
diagonal
o
vertical
Ans- parallel agriculture Q10) The national Commission on agriculture is the ___ commission to suggest measures for development of agriculture o
