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A Summer Internship Project Report On
“Market Potentials for Wire-less Internet Services in SME Segme For
SUBMITTED FOR
Partial fulfilment for the Award of the Master in Business Administration (MBA PREPARED BY
YOGESH H. JOSHI Enrolment no.:- 107450592023 107450592023 MBA Sem.:- III Academic Year:- 2010 – 2012 GUIDED BY DR. ASHVIN SOLANKI (Associate Professor) SUBMITTED TO
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R.K. College of Engineering & Technology (MBA Not useful Useful Programme) Recognized by All India Council for Technical Education (AICTE)
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:: DECLARATION ::
I, undersigned Yogesh H. Joshi , the student of M.B.A. Sem-3 hereby declare tha
project work presented has been my own work and have been carried out unde
supervision of Dr. Ashvin Solanki (Associate Professor) from R.K. Colleg Engineering & Technology, Gujarat Technological University.
This report has not been previously submitted to any other University for examination.
Date: 26/07/2011
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:: PREFACE ::
A man without practical knowledge is just like a rough diamond. To shine like a
diamond one must have practical exposure of what he has learnt. For the studen
management theoretical knowledge is just like lock without key so practical knowled of so much important.
It is quite true that world outside; your cosy home is many times quite different from
you have perceived. Similarly it is possible that theoretical knowledge acquired in classroom may differ from the practical knowledge.
Practical knowledge is the best experience and on this basis, we can easily unders
about what they want to say. Firstly, each student knows about the theory, so that o
basis of theory, he can easily learn how to do the work and what is the best wa achieve satisfaction. That is why we we can say that theory is guidelines for practical.
This project report is the result of exploratory studies aimed at considering Ma
Potentials for Wire-less Internet Services in SME Segment for Tikona Di
Networks Pvt. Ltd. - Ahemedabad . This report is an attempt to find out the competi Sign up to vote on this title
their products, market-share, strength& weaknesses and the strategies adopted by them Useful Not useful
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:: ACKNOWLEDGEMENT ::
I take this opportunity to express my heartfelt gratitude to one and all that have helpe
to make this project a reality. Practical training is of utmost important to students lik who have no work experience prior MBA. It not just gives one the opportunity to
things first hand, but also a chance to experience and apply the theoretical knowledge acquires through the first year.
At the onset, I would like to thank Tikona Digital Networks Pvt. Ltd. for giving m
opportunity to do summer training with them. It is a company of huge stature & sp and I value my association with it.
I express my gratitude to Mr. Yagnesh Panchal , ISP & DSA, Tikona, Ahmedabad
his continued support. He gave some valuable insights and suggestions, which help
shape the project. He also provided necessary resources and his valuable time
attention. I would like to thank Mr. Subhash Chaudhary , Area Sales Manager and
Devang Mistry, Training Manager, Ahmedabad for their valuable insights and supp
would like to thank Mr. Nayan Joshi , H.R. Manager, Tikona, Ahmedabad for provi opportunity to work with Tikona Digital Networks Pvt. Ltd.
I am heartily greatful to the management of R.K. College of Engineering
Technology, particularly to our Principal Dr. J. Ramamohana Rao Sign up to vote on thisfor titletheir helpfu Useful useful in Not operation, inspiration, interest and valuable guidance preparing this report.
Last but not the least I would like to thank Associate Prof. Dr. Ashvin Solanki and
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:: EXECUTIVE SUMMARY:: Every business organization, big or small has its own sets of problems. Sometimes
enjoy advantages over others; sometimes they also have to bear the heat of competition. They are not above the ups and downs of the business.
The project assigned was “ Market Potentials for Wire-less Internet Services in S
Segment” in which I have to make a survey and find out the market potential for the w less internet devices and its services within small & medium size enterprises (SME).
In this process I prepared a questionnaire to have some sensitive and tech
information of the companies. Through this information I have analyzed the m potential of the product.
I have taken help of some seniors and my colleagues for these data. On the basis of
analysis I have prepared a report and used pie chart, bar diagrams and tables for b explanation. Sign up to vote on this title
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For the survey I have visited 50 companies and I had taken the information regardin
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Chapter No.
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Particulars Declaration Preface Acknowledgement Executive Summary Index
CH. 1
Overview of Internet Sector
History of Internet Introduction to Internet sector Definition of Internet Common uses of the Internet Internet current scenario in India Terms related with Internet Background of Internet Sector TRAI (Telecom Regulatory Authority of India) Current Notifications declared by TRAI CH. 2
Company at a Glance
1
Introduction (Mission, Vision, Values, & C.S.R.)
2
History & Development
3
Organizational Chart
4
Company Profile
5
Key Executives
6
Tariff Plans of the TDN
7
Major Players in the Internet Sector
8
Functional Departments A
Finance Department
B
Marketing Department
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CH. 4
CH. 5
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Research Methodology
1
Introduction
2
Research Objective
3
Formulation Formulation of Problem
4
Research Design
5
Sample Design
6
Scope of the Study
7
Tools & Techniques
8
Limitations
Analysis & Interpretation of Data
Survey Analysis Interpretation Interpretation on Survey Test of Hypothesis CH. 6
Conclusion, Findings & Recommendations
Conclusion Findings Recommendations Key Learning from SIP Bibliography Appendices
Questionnaire Advertisements
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:: HISTORY OF INTERNET ::
The History of the Internet starts in the 1950s and 1960s with the developmen computers. The Internet was the result of some visionary thinking by people in the
1960s that saw great potential value in allowing computers to share informatio
research and development in scientific and military fields. This began with point-to-p
communication between mainframe computers and terminals, expanded to point-toconnections between computers and then early research into packet switching. switched networks such as ARPANET, Mark I at NPL in the UK, CYCLADES,
Network, Tymnet, and Telenet, were developed in the late 1960s and early 1970s us
variety of protocols. The ARPANET in particular lead to the development of proto
for internetworking, where multiple separate networks could be joined together in network of networks.
Commercial Internet Service Providers (ISPs) began to emerge in the late 1980s
1990s and the Internet was commercialized in 1995 when NSFNET was decommissio removing the last restrictions on the use of the Internet to carry commercial traffic.
:: INTRODUCTION TO INTERNET SECTOR ::
The internet has been perhaps the fastest developing industry in the world in the last decades. The number of users worldwide has increased at an exponential rate. For
people, businesses and institutions, everyday activity would be impossible prohibitively more difficult without the internet.
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Internet Sector is one of the fast moving sectors in today‟s competitive and cut
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:: DEFINITION OF INTERNET ::
The Internet is a worldwide, publicly accessible series of interconnected com networks that transmit data by packet switching using the standard Internet Protocol
It is a "network of networks" that consists of millions of smaller domestic, acade
business, and government networks, which together carry various information
services, such as electronic mail, online chat, file transfer, and the interlinked web p and other resources of the World Wide Web (WWW).
:: COMMON USES OF THE INTERNET :: 1) Email
6)
Travel ticketing
2) Banking
7)
Search information
3) Online Bill Payments
8)
Download study material
4) On-line tests, Exam results
9)
Job search and applications
5) Stock trading
10) Paying insurance premiums
:: INTERNET CURRENT SCENARIO IN INDIA ::
There is a fundamental shift in terms of how „information‟ is being absorbed these da by most youngsters. Some research helped to point the following internet scenario.
Cost of internet connectivity is coming down leading to growth of int
connections. As of 2010, India ranks 4th (yes, fourth!) in terms of the absolute num
of internet users across the globe. And the growth is exponential as int penetration in India is just around 4% (of total population).
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40% of all internet traffic in India comes from cyber-cafes. So lack
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are helping bridge internet connectivity with users. SMEs (Small-Me
Enterprises) are especially leveraging the internet to reach potential new custome
But what the next? Expect the following in future.
Books/Newspapers confined to history?: In parts of California (US), p
newspapers/books are fighting a grim battle for survival and may be history in t
to come as their electronic versions take centre stage. I don‟t think anything like
will happen in India- at least not till 2020- due to the sheer number of people wh not internet savvy.
By 2020: Technology/Internet advancements would make the following a realit
Video Phone + Internet + Email + TV + Camera + Remote Control + M
would all converge into a single device. Value, Cost and Ease of Use define the success of such devices.
Doctors would be seeing patients remotely over web.
Majority of people would work from home with virtual meetings over internet.
All „paper‟ examinations abolished. „Open book‟ intern et exams w
become a norm.
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Majority of marriage invitations and marriages broadcasted over internet
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:: BACKGROUND OF INTERNET SECTOR :: Telecom Regulatory Authority of India (TRAI)
The Telecom Regulatory Authority of India(TR Hindi:
)
independent regulator established in 1997 by Government
of
India
to
regulate
telecommunications business in India.
Headquarter
:
Mahanagar Doorsanchar Bhawan, Jawaharlal Nehru Marg, New Delhi 110 002
Region served
:
India
Chairman
:
DR. J.S. SARMA
Website
:
http://www.trai.gov.in/
Sign up :to vote on this title Current Notifications declared by TRAI Useful Not useful
India's telecoms regulator, TRAI has reported that the number of telep
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The total wireless subscriber base increased from 791.38 million in February 201 811.59 million at the end of March 2011, registering a growth of 2.55%.
The share of Urban Subscriber has declined to 66.30% from 66.36% whereas sha
Rural Subscribers has increased from 33.64% to 33.70%. The overall wireless T density in India reaches 67.98. Wireless subscription in Urban Areas increased from 525.17 million in February
to 538.05 million at the end of March 2011. Rural subscription increased from 26
million to 273.54 million. This shows higher growth in Rural Subscription (2.7
than Urban Subscription (2.45%). The Urban wireless Tele-density has incre from 146.72 to 150.06 and Rural Tele-density increased from 31.90 to 32.75.
Private operators hold 88.01% of the wireless market share where as BSNL MTNL, two PSU operators hold only 11.99% market share.
State-run telecom operator Bharat Sanchar Nigam Ltd. (BSNL) retained its
position and reported a subscriber base of nearly 6.38 million internet subscr against 5.94 million at the end of last quarter, TRAI said.
Though the telecom industry saw various ups and downs, the sector witne International investor community is betting on the Indian market.
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INTRODUCTION:
a) What is Tikona Wi-Bro? Ans. :- Tikona Wi-Bro is Wireless Broadband Service. o
It is capable to offer up to 4 Mbps speed.
o
It solves common problems faced by internet users.
o
It offers many benefits and a lot of value to customers.
b) Tikona Wi-Bro Benefits… o
No digging, no drilling, no wires.
o
High speed comes with controlled bill.
o
We deliver the service with “First install and Then pay” approach
o
Advance technical & customer support for quick resolution.
o
Bundled CPE. No need to purchase costly Wi-Fi router for wir broadband at home.
o
India‟s only wireless broadband service fully compliant to DOT sec
norms. o
India‟s first broadband service with anti-virus bundled.
o
Optional parental control to restrict unwanted surfing.
o
Self-care portal with many customer friendly features.
o
Easy bill, easy payment. Sign up to vote on this title
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c) Mission
TDN mission is to raise the benchmarks of customer experience in the countr
all times to come. TDN will endeavour to deliver enhanced customer experi
through innovation, by use of cutting edge technology and by exten knowledge dissemination to members of its customer support teams.
d) Vision
Our vision is to be a leading Broadband and IT services company, off innovative products and solutions to home, enterprise and other customers in
and globally. We believe that our next generation services will change the
India lives, transacts, and communicates and we believe that we can ma significant contribution towards a powerful Broadband enabled India.
e) Values Customer First:
Our core business strategy is guided by customer value, customer sensitivity customer convenience. Respect for Talent:
We will create and maintain a transparent and respectful work environment Sign up to vote on this title
helps in attracting, retaining and nurturing the best talent. We encourage an Useful Not useful work culture that is conductive to making work joyful.
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Win Win for all:
We work for the success of our customers, investors, employees and
ecosystem partners. We believe in empowering, motivating, appreciating inculcating a sense of ownership among the members of TDN eco-system. Integrity:
We are accountable to all our stakeholders, regulators, government and custo
and believe in adopting a culture of ethical business practices, transparency highest standards of corporate governance.
f) Corporate Social Responsibility
We imbibe in high standards of social and civic responsibility, as we fi
believe that we should contribute to the society in which we operate. We ai providing the community our technologies and solutions to support them in
growth and development. TDN is deeply committed to the cause of reducing
digital divide that exists in the country across geographies and different s
economic segments. In this regard, TDN plans to extend Broadband an services at marginal costs to schools, healthcare institutes and government or
government establishments engaged in providing services to masses that do have access to such services.
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2. HISTORY & DEVELOPMENT:
Tikona Digital Networks Pvt. Ltd. (TDN) was founded in 2008 to provide broad
services to retail, small and medium business (SMB) and enterprise customers acros top urban markets. The company‟s Head Office is located in Mumbai.
Tikona has an all India “Class A” ISP license granted by the Ministry
Communications, Govt. of India. For this purpose Tikona has deployed Next Gener
Wireless Broadband Network across to more than 40 major cities in India and expan further to 100 cities.
Currently Tikona’s service is available in following cities : Agra
Ahmedabad
Allahabad
Bengaluru
Bhubaneswar
Chen
Coimbatore
Delhi
Guntur
Hubli
Hyderabad
Indo
Jabalpur
Jaipur
Kanpur
Kochi
Kolkata
Kot
Lucknow
Madurai
Manglore
Meerut
Mumbai
Myso
Nagpur
Nasik
Pune
Raipur
Rajkot
Solap
Surat
Trichy
Vadodara
Varanasi
Vijayawada
Viza
Tikona is World‟s Largest Outdoor Wi ‐Fi Network. Tikona is India‟s fastest grow
Internet Service Provider (Ref: TRAI Report). Tikona also holds Broadband Wir Sign up to vote on this title
Access (BWA) Spectrum License in 5 Telecom Circles in India covering 30% of In Useful Not useful landmass.
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During the first year of operation the company earned a profit of 2 crores which dou
to 4 crores in the subsequent year. For the fiscal ended march 2009 the company earn
profit of 8 crores adding the total premium at the end of 2008-09 stood at 1000 cr
The company aims to garner new business premium of Rs 1000 crores in the nex years. The company also intends to increase in 100 cities in next couple of years.
Broadband Service is an always on internet connection that can provide a download s
of 256kbps or higher. “Tikona Wi‐Bro” delivers up to 4 Mbps Broadband Internet Se
to Customer‟s Home and Offices wirelessly, without digging through Premises. Se
Inside customer home up to his PC can be wired (Ethernet) or wireless. Com
provides an optional home wireless solution that is fully compliant with re Government (DOT) directives on home wireless security.
3. ORGANISATIONAL CHART: M.D. & CEO
Executive Director G.M. Finance Dept.
G.M. Technical Dept.
G.M. Marketing H.R. Dept. Sign up to vote on this title Dept. G.M.
Assist.
Assist.
Useful
Assist.
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4. COMPANY PROFILE: Name of Compan y
: TIKONA DIGITAL NETWORKS PVT. LTD.
Ad d r e ss
: 705/706, 705/706, Sears Sears Towers, Towers, Panchvati First Lane, Near Gulbai Tekra, Off C. G. Road, Ahmedabad - 380006
Re gi s te re d Of fi ce
: 'Cor 'Corpor pora' a',, Offi Office ce 3A, 3A, 3rd Floor Floor,, LBS Marg, Bhandup (West), Mumbai - 400078. (INDIA)
Fo un de r
: Mr . Prak Prakas ash h Bajp Bajpai ai
Form of Organization
: Private Limited Company
Size of Unit
Sign up to vote on this title : Medium Scale Unit Useful Not useful
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: Phon e
: +91 22 67 84 01 26
Fax
: + 91 22 67 84 01 11
E-Mail
:
[email protected] Mr. Nagesh Prasad (Head Compliances)
Website
Bankers
: www.tikona.in
: Bank of India HDFC Bank AXIS Bank State Bank of India
Connection Capacity
: 10,000Wire-less Internet Connection
Working Hours
: The Company works 8 hours per day Sign up to vote on this title
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5. KEY EXECUTIVES:
Rakesh Khurm
Prakash Bajpai
Rajesh Tiwari
Founder, MD & CEO
CEO& MD
Financial Control
Tarun Kumar
Capt. Partha Samai
Heramb Ranade
Chief
Head – Head –
Chief Sign up to vote on this title
Technology officer
HR officer Useful
Marketing Officer useful Not
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6. TARIFF PLANS OF THE TDN:
a. Customer has a wide choice of tariff plans depending on their needs of sp
consumption (usage) and budget. Customer Service Experience is base Tariff Plan selected.
b. Tariff Plan details are being updated on Tikona‟s website regularly.
c. Circuit Breaker Plans: Provide up to 2Mbps speed within specific Down
Limit. After the Download Limit, connection speed reduces up to 64 k
Customer has a choice to restore speed back to 2Mbps by paying addit amount.
d. Unlimited Plans: Provide unlimited usage with download speeds up to
Specific Bandwidth (300 Kbps/ 600 Kbps/ 750 Kbps/ 1Mbps/ 2Mbps). T are peak Speeds and actual Usage speeds may be lower.
e. Fixed Monthly Charge Plans: Provides speeds up to 2 Mbps as B Bandwidth and afterwards speeds256kbps, 512kbps, 1Mbps and 2Mbps.
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7. MAJOR PLAYERS IN THE INTERNET SECTOR:
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8. FUNCTIONAL DEPARTMENTS: (A)FINANCE DEPARTMENT
Something must be direct the how of economic activity and facilities its sm
operation. Finance is the agent that produces this result. Nature of financial manage refers to its functions, scope and objectives.
Financial management is that managerial activity which is concerned with the plan and controlling of the firm‟s financial resources. In modern times finance is the life
of the business. No matter, whether the business is big or small financial is the eq
important. The financial resources must proper plan and control in order to achiev best out of available. So, financial resources should be very properly. Generally, financial planning means deciding in advance, the financial activities are
carried on to achieve the objective of the firm. In broader séance, in the words of W
and Boughn as; “financial planning includes the determination of firm‟s finan
objectives, formulating and promulgating financial policies and developing procedures.”
Financial planning is necessary to achieve both long term and short term objective sound financial planning includes how much need of funds for both the terms. Then where they are to be received and utilized.
Tikona Digital Networks would evaluated different proposal placed before them
selects the best out of them. It estimates how much capital is going to be require
fina various proposals and how much is the return onSign theupcapital employed. The to vote on this title
manager lays down the estimate on the capital of cash per week, per useful month and per y Useful Not
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“The total accounting value of all capital regularly employed in busines
includes owner‟s capital, borrowed capital and any other sources.” Thus term includes; 1. The value of ordinary and preference shares 2. The value of all surplus earned and capital 3. The value of bonds and security still not redeemed 4. The value of long term loans However the modern view includes short term funds or liabilities under the It should be properly capitalized.
Tikona Digital Networks has not issue shares. So, all these terms do not apply
them.Tikona‟s main finance backup is from Goldman Sachs, Future Group, in divi & Oak India. NETWORKS – INVESTMENT INVESTMENT PARTNERS TIKONA DIGITAL NETWORKS – a. Goldman Sachs Investment Partners
Owned by Goldman Sachs – one of the biggest g
investment firms has mandate to invest in public & pr companies in growing Asian countries.
b. In division India Partners Sign up to vote on this title
Useful Not useful $425 million Mauritius-based private equity fund owne Future Group.
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(B) MARKETING DEPARTMENT
Traditionally, internet products have been promoted and sold principally through ag
systems in most countries. With new developments in consumer behaviour, evolutio
technology and deregulation, new distribution channels have been developed success and rapidly in recent years. Tikona Digital Networks make use of various distribution channels:
Direct Sales Agent (DSA)
Advertisements
Direct Response
Internet
The main characteristics of each of these channels are: Direct Sales Agent :
DSA are full-time commissioned sales personnel holding an agency contract. They
generally considered to be independent contractors. Consequently an internet com
can exercise control only over the activities of the agent, which are specified i
contract. Despite this limitation on control, DSA‟s with suitable training, supervision
motivation can be highly productive and cost effective. Moreover their level of cust
service is usually very high due to the renewal commissions, policy persistency bon or other customer service-related awards paid to them.
Many internet companies, however avoid this channel, believing that agents m Sign up to vote on this title oversell out of their interest in quantity and not quality. Such problems with Useful Not useful usually arise, not due to the nature of this channel, but rather due to the use of improp
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Advertisements:
This is very popular medium among the entire channels; any person can se advertisement of the products and buy the product from nearest branch.
Internet:
Online transactions are very much popular today. Tikona provides online ord
facility to their customers. Customers can directly place order through intern visiting company‟s website.
CITY STRUCTURAL HIERARCHY
BEP
BEP
BEP
Lead
AM/TL
FOS
DST
GL
Sales
AM Sales
Sales
FOS
DSA
GL
Sales
AM Sales
Sales
FOS
City
ZM
Lead
Sales
SD SA
SD SA
City Lead
AM
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Tech.
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ORDER CYCLE
Show Demo
Book Order
Sales Executive
Install Connection
Do First Login
Tech Executive
Close Wo Order
Back Off
The above is the order cycle of Tikona Digital Networks; this is how they manage the orders from customers.
(C)
HUMAN RESOURCE DEPARTMENT
“Human Resource Management function that helps managers recruits, sel ect, train
develop members for an organization. Obviously, HRM is concerned with the peop
dimension in organizations. Sign up to vote on this title
In all business concerns, there is one common element. i.e. HUMAN RESOURCE. Useful Not useful force of an Organization is one of the most important inputs of components. It is said
people are our single most important assets. Because of the unique importanc
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In a sense, management is personnel administration. Management is the developme people, and not mere direction of material resources. Human capital is the greatest
of a business enterprise. The essential ingredient of management is the leadership
direction of people. Each manager of people has to be his own personnel man. Perso management is not something you really turn over to personnel department staff. MANPOWER PLANNING
Human Resource Planning is the process by which an organization ensures th has the right number and kind of people, at the right place, at the right
capable of effectively and efficiently competing those tasks that will help
organization achieve its overall objectives. Human Resource Planning trans
the organization‟s objectives and plans into the number of workers meet t
objectives. Without a clear-cut planning, estimation of an organization‟s hu resource need is reduced to mere guesswork.
Tikona Digital Networks follows the following process
The first step is forecasting the need of man power in terms of divis
department or functions. Along with the estimate of the number of the pe
required in different departments it is also decided that at which level they w needed.
After estimating the man power requirement, next step is to have a look a
current human resource. The current human resource is assessed so as to k
Signexisting up to vote personnel on this title or not. At whether the requirement can be filled by the useful Useful Notpromotion, detailed policies for recruitment, selection, training, retirem
replacement etc.
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EXCLUSIVE EMPLOYMENT
The employee position is that of full time employed with Tikona. The com
strictly prohibits the employees from seeking employment of any nature with
other entity. The employees have to take prior approval from the superior an
Human Resource department before engaging in activities like addre
seminars, teaching etc. and ensure that these official duties do not suffer on account and no monetary benefit is derived there from.
RECRUITMENT & SELECTION
The upper level members like zonal managers, regional managers, br
managers and senior executives are recruited by publishing recruit
advertisement in leading national level newspaper. The qualified applican then called for interview and selected.
The regional manager has authority to select lower level employee like p
marketing executives, financial accountant etc. by approval of zonal manager
PERFORMANCE APPRAISAL
Objective of Performance appraisal if for Developmental uses for agents
financial consultants, for wages, transfer, promotion, for documentation an
organizational purpose like Human Resource Planning, Job analysis and training and development
TRAINING
Sign up to vote on and this title Continuous training and upgrading technical, behavioural managerial ski Useful Not useful necessary in every organization. Tikona Digital Networks continuously unde
training & development activities to sharp employee‟s skills regularly to en
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(D) TECHNICAL DEPARTMENT
Tikona’s Wireless Network a. Schematic of a Tikona Wi Bro connection
Customer’s
home
ABC Building
Any website that customer wants to visit is a part of the Internet (World Wide We
Tikona‟s Internet Gateway connects its network to the rest of the world (World W
Web).
Tikona connects the customer‟s PC to its Internet Gateway t hrough a wir Sign up to vote on this title
network.
b. Elements of Tikona Network
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Elements of Tikona‟s Wireless Network, moving from Inter net net Gateway towa
customer PC.
Fibre Distribution Node (FDN) – Connects to Internet Gateway through a fibr
link.
Primary Backhaul Node (PBN) – Connects to FDN through wireless
point‐to‐point radio. Secondary Backhaul Node (SBN) – Connects to PBN through wireless
point‐to‐point radio.
Tertiary Backhaul Node (TBN) – Connects to SBN through wireless
point‐to‐point radio. Access Point (AP) – Connects to SBN or TBN wirelessly
BN‐MDU Switch – Connects to wireless point‐to‐point radio in a PBN/ SBN
building
RPOE‐MDU Switch + Outdoor CPE – CPE connects to Access Point wireless
c. Access Point (AP) Coverage
Access Point is installed on the roof top of the buildings projected 2 meter
from the building wall to provide a good self-building coverage (shown in picture below). Sign up to vote on this title
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This deployment allows signal penetration of 2 feet inside customer windo Coverage is available in the near vicinity of the building Following diagram shows typical AP coverage zone and range.
CPE should never be installed abo the AP heigh
d. Customer Premisis Equipment (CPE) Indore Modem Ruckus-MM2211.
It
works
as
a
modem,
connected
with
PC/Laptops via USB cabel.
(E)PRODUCTS& (E) PRODUCTS& SERVICES
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Broadly, internet plans can be distinctly divided into Prepaid & Postpaid plans.
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If building is Tikona Wi-Bro enabled, the service can be delivered within 7 days from
receipt of Subscriber Registration Form (SRF) and submission of all nece documents.
In case if building is not Tikona Wi-Bro enabled, delivery of service may take some
Tikona will first have to take the necessary permission from your society authoriti install their network equipment.
Speed Test
Customers are very much conscious about the speed of their plans. Many a tim
happens with the customers that they are being cheated by not providing proper spee
mentioned in the plans. Tikona provides the service of Speed Test for their custom customers can check their upload and download speed online. Example of Speed Test:
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9. SWOT ANALYSIS:
Strengths
Weaknesses
Founded by veterans of telecom
Newly launched, have to face t
industry i.e. Mr. Prakash Bajpai and
competition.
Mr. Rajesh Tiwari.
Higher numbers of complaints
Single
broadband,
to installation of the equip
unlike other existing players having
(CPE) in the areas which are no
telephony as primary business.
live.
Have latest 4th generation OFDM
Lower level of after sales servic
and MIMO technology.
Lack of office space for increa
Have
Business
WPA2
of
and
MAC
level
number of employees.
Security. Have All India “Class A” ISP
license, Granted by the Ministry of Communications, Govt. of India.
Opportunities Huge Untapped Market (60 million PC holders and only 7 million broadband users).
Threats Cut throat competitionwhich
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difficult Useful it Not usefulto penetrate make the market.
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A. Experts views on Indian Internet Sector:
Bhattacharya (2000) constructs a vision of the Indian telecommunication s
for the year 2020. The paper aims at isolating agents of change based
international experiences and situates India in the development continuum.
agents of change have been broadly categorized into economic struc competition policy and technology.
Rao (2000), in her article named “Internet service providers in India”, provid
broad view of the role of an Internet service provider (ISP) and the factors
considered before entering the ISP market. Describes the Internet/ISP s within India and discusses the configuration of local, regional and national
ISPs, and the supporting infrastructure. She also identifies the various suc
factors. The global Internet scenario is discussed regarding the phases o
Internet in India, i.e. pre and post commercialization. The main players
described: ERNET, NICNET, STPI, VSNL, MTNL, Satyam Info way and Bh
BT. The financial and legal implications are highlighted in the Indian con
Many companies entered the nascent ISP business in India due to deregula
Building local content, foreknowledge of new Internet technologies, conne
issues, competitiveness, etc. would help in their sustainability. She concludes
though many companies entered the nascent ISP businesses in India du deregulation, many of them are unlikely to survive in the longer term. Sign up to vote on this title
Maheshwari (July-September 2008), in her report analysed the Indian tele
Useful Not useful industry and ascertain that Indian telecommunications has been zooming up
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Shah (February, 2009), has analysed Indian telecom industry and studied
sector keeping in mind three companies; namely Bharti, R. Communication
idea in the background of recent global meltdown. The study suggests that th
there is no sign of slowdown in this sector, but surely a strong turmoil is goin
in the industry. The study states that the sector is fairly immune from the cu economic downturn & does provide a good defensive bet in medium term.
the help of newer technologies, wireless penetration is expected to increase i near future, which is basically fuelling the growth of the sector. While the
Broadband adoption would ensure long term growth momentum, the article
thoroughly investigated about the intense competitive scenario, pricing pres
high capital intensity & substantial regulatory uncertainties currently faced b
industry. The article has also described the cause of being relatively safe of
industry. The causes described by Shah are increasing rural coverage, r
affordability, declining handset/subscription costs, substantially low tarif
established brand/distribution. However, the study also cautions the tele
industry that a steeper economic slowdown could start impacting the subsc
usage patterns as well as operator capital investments & thereby c substantially restrict revenue growth rate.
B. An overview of wireless w ireless connectivity: Sign up to vote on this title
Useful Not useful DRIVING GROWTH OF INTERNET DATA CARD
Growing business in all segments, necessity to access emails and corporate applica
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while the broadband connections are yet to penetrate the vast semi-urban and rural
of the country where entrepreneurs, officials, students, etc. have the need to sur
internet for various purposes. Though the laptop penetration in these areas has not ma significant mark, desktop penetration is comparatively more. With data cards offering convenient access to the Internet, a number of companies started to tie up with service providers to avail bulk network connections for
employees on the go and allow them to utilize their time during business travels. S
data cards can be used with desktop also, it cuts down the office infrastructure cos
well. With the data card segment witnessing steady growth, affordability will go
which, in turn, will drive growth.” As the data card growth increa ses, speed evolves
prices come down, affordability will go up and more users can beg into think of data
as an affordable solution,” says an Airtel spokesperson. And growth of mobile telep
in India has created users with specific needs like m-commerce that require wir Internet, driving the wireless data card growth.
Once the concept of mobile wallet and its applications hit the market in India in the
future, the wireless data card segment is also expected to witness an exponential gro
Apart from this, Internet charges in costly hotels are very high. With the availabili
data cards and USB modems, frequent business travelers who stay in costly star h
can access the internet and corporate applications on their laptops and avoid usin Internet facility at hotels, savings on high Internet charges. THE DETERRENTS
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1. Introduction: Introduction: Topic: Market Potentials for Wire-less Internet Services in SME Segment. In this project I have to analyse the market potential of the wire-less internet devise
services in SME segment. I have to collect information from the companies rega
their usage of internet and forecast the future prospects. For which I have to do following in respect of the project: •
Collection of basic information
•
Target market segmentation
•
Questionnaire preparation
•
Survey
•
Collection of data
•
Analysing the data
•
Preparing the report
2. RESEARCH OBJECTIVE:
The Indian communications scenario has transformed into a multiplayer, multi pro
market with varied market size and segments. Within the basic phone service the v chain has split into domestic/local calls, long distance players, and international
distance players. Apart from having to cope with the change in structure and cu
(government to corporate), Tikona has had to gear itself to meet competition in va
segments – basic services, long distance(LD), Sign International Aspire Today In up to vote on this title useful Tomorrow… Long Distance (ILD), and Internet Service Provision Useful Not(ISP).
Objectives of study are…
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Secondary Objective:
1) To find out the awareness of the Internet wire-less services among S segment.
2) To find out the brand switch over ratio among unsatisfied custome Wire-less internet services.
3. FORMULATION OF PROBLEM:
Tikona has an all India “Class A” ISP license granted by the Ministry
Communications, Govt. of India. For this purpose Tikona has deployed Next Gener
Wireless Broadband Network across to more than 40 major cities in India and expan further to 100 cities. Tikona is World‟s Largest Outdoor Wi ‐Fi Network.
Nowadays, Internet sector is facing a lot of competition. In order to stay in line with current scenario, the consumers need to be satisfied, in order to prevent them switching to other operators and to make them brand loyal. Consumers are always important and on the top priority for any company.
So, Tikona wants to know the volume of Use for Wire-less internet Products in SME:
1. To know about the competitive products already exist in visited outlet. (A Vodafone, Idea, BSNL, etc.).
2. To know the awareness of the wire-less internet services among SME‟s. Sign up to vote on this title
Useful thewire-less Not useful internet ser from 3. To check the extent of consumer satisfaction
from existing brand.
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4. RESEARCH DESIGN:
This research design is exploratory as we need to find out the scope of Wire-less Int
Services for SME segment in Ahmedabad. The method of data collection is qualita
and descriptive in nature i.e. survey and observation based research. The stud
done in steps stated below. 1. Understanding the of Wire-less Internet Services 2. Understanding the difference between Broadband Wire line Services and Broadband Wire-less Services 3. Finding different route through which Tikona provides Wire-less Internet Services. 4. Differentiating the Market segment i.e. Corporate, SME (Small & medium Enterprise) and Commercial 5.Collection of data:
o
Primary data: Through questionnaire and personal interview of differ
Companies in Ahmedabad.
o
Secondary data: Through internal system & software, internet, magaz
and newspaper etc. 6. To analyse the data.
7. Finally the conclusion and giving recommendation on the basis of research.
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5. SAMPLE DESIGN:
The sample was drawn by using Judgmental Sampling Techniques, as we nee
do fill the questionnaire from someone who deals in internet connection o organization. Apart from that, Judgmental Sampling Techniques are economical than any other.
Target Population: Target population includes Software& Hard
companies, Exporters, Colleges, Call Centre, Manufacturers, and companies.
Sample Size: A sample size of 50 was taken. The samples were rando
selected from the population to gather their feedbacks.
6. SCOPE OF THE STUDY: The report in brief presents the following… The company wanted to know what other value added services does
clients expect from other than existing ones in order to improve cust satisfaction and customer loyalty.
The study also brings out the clear picture of Earth moving equip industries export/import trade and also their futuristic capability.
The study also identifies the major countries to which exports are carrie
Sign uptotothose vote on this title whereby the WSL can improve their services countries. Useful Not useful The modulus operands of logistics for Earth moving equipment industries.
Improved reliability and productivity of products and services.
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7. TOOLS & TECHNIQUES:
1. With the help of Google and other search engine I listed down the names an address of different companies in Ahmedabad.
2. Then differentiated those companies in between Corporate and SME.
3. The data was collected from different SME companies and was compiled in Excel sheet.
5. Then I used MS Excel software for in-depth analysis of the survey.
6. With the help of Descriptive Statistics tools of Analysis in MS Excel analyz the whole data.
8. LIMITATIONS: 1. The Data collected from the Primary Sources i.e. questions asked employees and they can be biased.
2. If the interviewer or the interviewee misunderstood the question, it may to the failure of the research.
3. Budget constraint. Sign up to vote on this title
Useful Not useful 4. As I am only targeting to the SME segment, so any data of a corporate industry may adversely affect the survey.
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:: SURVEY ANALYSIS:: Q.1
Which of the following Internet services are you familiar with? Option
Particulars
No. of Customer
Percentage
A
Broadband Wire Line Services
3
6%
B
Broadband Wire-less Services
1
2%
C
Both
46
92%
D
None
0
0%
50
100%
Total
Familiar with internet services (in %) 0% 6%
2%
A Broadband Wire Li Services
B Broadband Wire-le Services C Both D None 92%
Interpretation:
o
From the above graph we can see that people familiar Sign92% up to vote on this title with bot Useful Not useful services services i.e. Broadband Wire Line and Broadband Wire services.
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Which Internet service facility do you prefer most? Option
Particulars
No. of Customer
Percentage
A
Broadband Wire Line Services
9
18%
B
Broadband Wire-less Services
41
82%
Total
50
100%
Percentage of the service prefer most A Bro Broad adba band nd Wire Wire Line Line Serv Servic ices es
B Bro Broad adba band nd Wire Wire-l -les esss Ser Servi vice cess
18%
82%
Interpretation: o
82% people prefer Broadband Wire-less services because of the cu scenario of cut – throat competition.
o
So, everyone wants to connect to the world from anywhere. That is preference for Broadband Wire-less Sign service is more than Broadband up to vote on this title line services. Useful Not useful
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If Broadband Wire-less services, why do you prefer it? Particulars
1. Excellent
2. Very Good
3. Good
4. Average
5. Below Average
6. Poor
A
Immediate Connectivity
8%
2%
4%
2%
0%
2%
B
No cabling
14%
4%
4%
6%
0%
0%
C
Anywhere accessible
8%
2%
0%
4%
6%
4%
D
Flexible
0%
0%
2%
4%
2%
0%
E
Easy to access
0%
0%
4%
0%
6%
8%
F
Easy to keep
0%
0%
0%
0%
0%
4%
30%
8%
14%
16%
14%
18%
Total
Preference for Wire-less internet service A Immidiate Connectivity
B No cabling
C Anywhre accessible
D Flexible
E Easy to access
F Easy to keep
6. Poor
2% 0%
5. Below Average 0%
4. Average
4%
0%
8%
6%
2%
4%
2%
6%
6%
4%
Sign up to vote on this title
3. Good
4%
4%
Useful
4%
Not useful
0% 2%
4%
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Interpretation: o
As we know from one of the position that Broadband Wire-less serv are preferable more. Because…
Wire-less services provide immediate connectivity more than line services
As per my survey 8% people have given excellent ser due to immediate connectivity. Due to some location problem people sometimes don‟t
immediate connectivity.
14% people use wire-less service because it contains no cabling
To lead the market people, need to be update of every secon
life. So, Broadband Wire-less internet services provides anyw
accessible facility. Which is helpful to people that is why pe like wire-less internet service.
Flexible, Easy to Access and Easy to keep are three benefits w are preferable very less. Because…
People mainly focus on connectivity i.e. Network anyw accessible and without cabling. o
So, this question reflects that people are more conscious a connectivity than any other benefit.
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Which of the following Internet service provider for your organisation? Option
Brand Name
No. of customer
Percentage
A
Tikona Wi-Bro
14
28%
B
Airtel
12
24%
C
Tata Photon
5
10%
D
Vodafone
6
12%
E
Reliance
1
2%
F
Idea
3
6%
G
Any Other
BSNL
6
12%
Tata Docomo
3
6%
50
100%
Total
Internet Service Provider Percentage 28% 24%
10%
12%
12% 6%
6%
2% BSN BSNL Tikona Wi-Bro Airtel A
Tata Photon Vodafone
B
Interpretation:
C
D
Reliance E
Idea
Tata Tata Doco Docomo mo
Any Other
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Since when have you been using Internet services? Option
Duration
No. of Customer
Percentage
A
0 to 6 month
19
38%
B
6 month to 1 Year
7
14%
C
1 Year to 2 Years
13
26%
D
More than 2 Years
11
22%
50
100%
Total
Time - Duratio Duration n for using Internet Internet service No. of Customer
D
More than 2 Years
C
1 Year to 2 Years
B
6 month to 1 Year
A
0 to 6 month
22%
26%
14%
38%
Interpretation: o
Usage of Internet in India is increasing day-by-day. So usage of Wire services is more from one decade is 41%.
Sign up to vote on this title
o
Because of the effectiveness of wire-less internet service incre Useful Not useful customers are making more faith on these services so the period of 0
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What is the speed of your connection? Option
Speed
No. of Customer
Percentage
A
Up to 256 Kbps
19
38%
B
Up to 1 Mbps
18
36%
C
Up to 1 to 2 Mbps
10
20%
D
More than 2 Mbps
3
6%
Total
50
100%
Connection Speed Percentage 38%
36%
20% 6%
Upto 256 Kbps
Upto 1 Mbps
A
B
Upto 1 to 2 Mbps More than 2 Mbps C
D
Interpretation: o
Due to some location problems speed of Wire-less services is not m high than wire line services.
o
Sign up to vote on this title
Mainly people use the speed from 256 1 Mbps. Useful to Not useful Kbps
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Tick mark the number of P.C. you are using? Option
No. of P.C.
No. of respondent
Percentage
A
Only 1
29
58%
B
1 to 10
9
18%
C
11 to 20
6
12%
D
21 to 30
4
8%
E
more than 30
2
4%
Total
50
100%
Proportion of P.C. P.C. Usage Usag e A Only 1
B 1 to 10
C 11 to 20
8%
D 21 to 30
E more than 30
4%
12%
58% 18%
Interpretation:
o
Generally Wire-less internet services could give Sign up to votenot on this title more spee Not useful comparing with wire line services so,Useful mostly customer uses this fa with only 1 P.C.
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What is the cost of wire-less internet devise? &
Q. 9
What is the monthly expenditure on internet?
Brand
Tikona
Airtel
Tata Photon
Vodafone
Reliance
Idea
BSNL
Tata Docomo
Device Cost
0
2100
1200
1500
1600
2000
1600
2000
0
2%
0
2%
0
0
0
2%
0
4%
0
4%
0
2%
4%
2%
0
16%
10%
4%
0
2%
8%
0
18%
0
0
2%
2%
2%
2%
2%
More than 2000
10%
0
0
0
0
0
0
0
Total
28%
22%
10%
12%
2%
6%
14%
6%
100-200
e r y u l 200-500 t i h t d n n 500-1000 o e M p x E 1000-2000
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Interpretation: o
Airtel, Idea and Tata Docomo are charging high cost on internet de and monthly expenditure is from Rs. 500 to 1000 on Internet services.
o
But, Tikona Wi-Bro provides free internet devise. That is why Ahmed city internet users use most approximately 28%. They pay more Rs.1000 monthly on internet.
Q. 10 Define your Bandwith Usage. Option
Particulars
No. of respondent
Percentage
A
More of Downloading
10
20%
B
More of Uploading
5
10%
C
Both
33
66%
D
Any Other Purpose
2
4%
50
100%
Total
% of Bandwith Usage A More of of Download oading
B More of Uploading
C Bot Both
D Any Other Purpose
4% 20%
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Rate the following option for your wire-less internet connection.
A
Reliability
4
Very Good 6
B
Speed
4
6
12
10
0
C
Connectivity Plans & Schemes Total
2
6
4
2
2
8
16
8
4
2
18
34
28
16
4
Option
D
Particulars
Excellent
Good
Fair
Poor
4
0
0
Rates of Internet Connection (in %) A Reliability
Poor
0
Fair
0
Good
Very Good
Excellent
B Speed
C Connectivty
D Plans / Schemes
2
2
10
4
2
12
6
6
4
4
6
4
4
8
16
2
8
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Interpretation:
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Q.12 Are you satisfied with wireless internet services which you are using? Option
Particulars
No. of Customer
Percentage
A
Yes
18
36%
B
No
32
64%
Total
50
100%
Satisfaction level for Wire-less internet Services A Yes
B No
36%
64%
Interpretation: o
People are not satisfied because wireless services have some problems Sign up to vote on this title
o
less speed, connectivity, software, etc. Useful More percentage is of dissatisfaction level.
Not useful
So, this percentage indicates low market share of wireless than wire lin
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(A) If No, do you you want to switch over? Option
Particulars
No. of Customer
Percentage
A
Yes
26
80%
B
No
6
20%
Total
32
100%
Switch over Ratio A Yes
B No
20%
80%
Interpretation: o
64% are not satisfied with wireless internet connection. And from
64%, 80% of people want to switch over to other company. And in m there are number of companies which are providing wireless facility. Sign up to vote on this title
o
This stage shows high competition between companies. Useful Not useful
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Q.13 (B) If you want to switch over, which brand do you prefer? Option
Particulars
No. of Respondents
Percentage
18
36%
A
No Switch over
B
TikonaWi-Bro
8
16%
C
Airtel
7
14%
D
Tata Photon
2
4%
E
Vodafone
5
10%
F
Reliance
2
4%
G
Idea
2
4%
H
BSNL
4
8%
I
Tata Docomo
2
4%
50
100%
Total
Customer wants to switch Over A No No Sw Switch ov over
B Ti Tikona wi wi-bro
C Airtel
D Tata Photon
E Vodafone
F Reliance
G Idea
H BSNL
I Tata Docomo
36%
16%
14%
10% 4%
4%
4%
8%
4%
Percentage
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Interpretation: o
Useful Not useful According to survey 16% people wants to switch over to Tikona Wi
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Q.14 Do you need stable internet connectivity, low latency and high speed? Option
Particulars
No. of Customer
Percentage
A
Yes
49
98%
B
No
1
2%
Total
50
100%
Need of customer
A Yes 98% Other 2%
B No 2%
Interpretation: o
As customer want to switch over to other Wire-less internet serv because of the need of high speed, connectivity and reliability.
o
As per internet service, connectivity and high speed are focused. So…
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98% people want stable internet connectivity, low latency and Useful Not useful speed.
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Q. 15 Rate the factors influencing your buying decision of a Wire-less Internet Connection.
A
Price
22
2. Very Good 10
B
Speed
8
10
4
0
0
C
Connectivity Service Provider After sales Service Total
2
6
4
6
0
0
2
2
0
4
0
2
6
2
4
32
30
22
8
8
Option
D E
Particulars
1. Excellent
3. Good
4. Average
6
0
5. Below Average 0
Tota
100
Rate on factors affecting for Buying Behaviour of Wire-less Internet Connection (in %) A Price
B Speed
5. Below Average
0
4. Average
0
C Connectivity
D Service Provider
E After sales Servic
4
4
6
0
2
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3. Good
6
4
Useful 4
Not useful 2
6
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Interpretation: o
According to need and situation the buying behaviour change by customer.
So, people first of all focussed on price than speed, connecti after sales services and at last service provider generally.
As Internet service provider changed some amount so, custo
focused on price difference between two internet service provi o
Above factors are not fixed one. There are many other factors which affect on buying behaviour for customer. (E.g. Company‟s faith, practices done by the company, Trend, etc.)
:: INTERPRETATION ON SURVEY:: As per questionnaire response from people it seems that people like to
wireless internet services but they don‟t have much knowledge about wireless
can say that about internet facility.
Questions answers are inter relating with each other because all are depen
further question. Variations seen in the answers are about 10-20% because of speed
connectivity purpose.
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real configuration People don‟t have much knowledge about or might Useful
companies are not explaining in better manner.
Not useful
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:: TEST OF HYPOTHESIS::
Step-1: Hypothesis Follow:
H0: Number of respondents are Dependent from Monthly expenditure of wire
internet Services and Wire-less internet user.
H1: Number of respondents are Independent from Monthly expenditure of wire
internet Services and Wire-less internet user. Step-2: The appropriate Statistical test is CHI-SQUARE:
Where, O = Observed Data E = Expected Data
Step 3: Level of Significance Assume α is 0.01 Sign up to vote on this title
Step 4.1: Degree of freedom
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Step 5: Table
The Observed data appear in below table from finding survey
Serial No.
Cost of Wire-less internet service (Monthly)
No. of Wireless internet users (O)
Expected Frequency (E)
(O-E)
(O-E)
1
100-500
11
20
-9
81
2
500-1000
20
10
10
100
3
1000-2000
14
10
4
16
4
More than 2000
5
10
-5
25
Total
50
50
0
222
2
(O-E
18.
X2 = 18.15 Calculated. [Answer]
2
Step 6: The Observed value of X =18.15 is more than the critical value of chi-square 13.35 obtain from statistical table. Sign up to vote on this title
Step 7: Conclusion
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CONCLUSION: o
The broadband industry is a highly competitive industry. Tikona D
Networks is a highly competitive company in this field with help of
technology. It has an effective vision, mission and its own strategi excel in this competitive environment. o
We all are living in 21st century; we always think for more conve
product by which we can do our work in simplest manner. TD
providing 4th generation wireless internet broadband. The company h
potential product for that it requires skilful executives, who can conv the customer & explain benefit of product. o
TDN is a pretty new company & it is providing wireless solution
customers. The company has different strategy of marketing; TD
strategy is acquiring maximum building by that company can pus
product in market. TDN is successful in their strategy because slowly
steady it is capturing more & more market share of wireless broadb
TDN got the permission for the approximately 1500 building in
different areas of Ahmedabad. In building acquisition I was convincin
authorize person of that building for giving NOC (No Obje
Certificate) for installing the AP (Access Point) on the roof top of building. o
After acquiring enough no. of building company is doing sales in t Sign up to vote on this title
areas. I was selling TDN‟s product in Useful acquiredbuildings Not useful adjoining it
sell the broadband I was giving brochures & live demonstratio
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FINDINGS: o
As far as limitation is concerned, to convince the authorized perso
society was difficult task because many of them were not awar wireless broadband. o
Taking out time for a meeting was a concern for the chairman or secretaries.
o
Rent was a big concern. TDN did not pay much money to install AP o
building so the authorized person was putting condition for NOC wh
in comparison they used to get huge amount of money from other companies like Reliance and Airtel. o
Security of society was major concern as people did not rely on wireless internet.
o
Commercial benefit to society…
o
Cable operator issues…
o
Power requirements…
o
Harmful radiations…
o
Interference…
o
Society internal dispute…
o
Demonstration of service capability… Sign up to vote on this title
Useful Not useful Although efforts have been taken to meet and overcome these limitations yet perha they had not been there, more life could have been brought in the project.
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RECOMMENDATION:
Taking the above analysis into consideration, the following points can
suggested to the company so that it can increase its productivity and save on and reduce cost. o
TDN is pretty a new company & many persons don‟t know about it
they should advertise their product & services to penetrate in the mark o
They should hire more skilful employees & technical executives who create brand awareness in market.
o
They should go for more competitive prices according to market dem and come out with better pans.
o
TDN must start giving instant connection and make the area live wher has been installed.
o
Attrition rate should be decreased as training new employees incurs
cost and more time is consumed to cover the same area by a new empl who is already covered before. o
They should improve on after sales services.
o
Try to develop more powerful network.
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:: KEY LEARNING FROM SIP ::
The key learning‟s from the 6 weeks summer internship program are…
About broadband industry
About Tikona Digital Networks
On field interaction with customers
Corporate Behaviour
Interpersonal skills
Time management
Practical experience on field and market knowledge
Effectively handling objections of customers
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Being a part of ground activity helped me to develop interpersonal skills Useful my useful Not
interaction with customers when selling them a complex services helped our perceptio
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:: BIBLIOGRAPHY :: Websites: http://www.tikona.in/ http:/ /www.tikonawibro.in/ http:/ /www.trai.gov.in/ http://www.airtel.in/ http://www.bsnl.co.in/ http://www.relianceinfo.com/ http://tataindicom.com/ http://www.youtele.com/
Books: o
I.M.Pandey: Basic Text Book of Financial Management : 9th Edition (20 Vikas Publication
o
C.B.Gupta: Human Resource Management : 4th Edition (2007): Sultanc and Sons
o
Kotler, Keller, Koshy and Jha: Marketing Management : 6th Edition (20 Pearson Education
o
C.R.Kothari: Research International Limited
o
th
vote on this(2004): title Methodology :Sign4up toEdition
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New
Ken Black: Business Statistics for Contemporary Decision makin
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:: APPENDICES:: Questionnaire:
Name
:
________________________________________________________________
Designation : ______________________ ____________________________ ______
Mob. : ____________________ ____________________
E-mail ID. : _______________________ __________________________________ ______________________ ______________________ __________________ _______
Name of the Organization : _____________________ ________________________________ ______________________ __________________ _______
Address : ______________________ _________________________________ ______________________ ______________________ _____________________ __________
___________________________________________________________________________
Q.- 1. Which of the following Internet Services are you familiar with?
(
) Broadband Wire Line Services (
) Broadband Wire-less Services
(
) Both
) None
(
Q.- 2. Which Internet Services facility do you prefer most?
(
) Broadband Wire Line Services (
) Broadband Wire-less Services Sign up to vote on this title
Q.- 3. If Broadband Wire-less Services, why do you prefer it? Not useful Useful (Please tick mark rank 1 for the most preferred preferr ed and 6 for the least pref
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Q.-4. Which of the following Internet service provider for your organization?
(
) TikonaWi-Bro
(
) Airtel
(
) Tata Photon
(
) Vodafone
(
) Reliance
(
) Idea
(
) Any other: ____________________ __________ __________
Q.- 5. Since when have you been using Internet services?
(
) 0 to 6 months
(
) 6 months to 1 year
(
) 1 year to 2 years
(
) More than 2 years
Q.- 6. What is the speed of your connection?
: ______________ _____________ _ Kbps/Mbps
Q.-7. Tick mark the number of P.C. you are using?
(
) Only 1
(
) 1-10
(
) 11-20
(
) 21-30
(
) More than
Q.- 8. What is the cost of wire-less internet device?
: _______________Rs./-
Q.- 9. What is the monthly expenditure on internet?
: _______________Rs./-
Q.-10. Define your bandwidth usage?
(
) More of downloading.
(
) More of uploading.
(
) Both
(
) Any other purpose
Q.-11. Rate the following option option for your wire-less internet connection. Excellent
Very Good
Sign up to vote on this title Good Fair
Reliability
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Q. -13. (A) If No, do you want to switch over?
(
) Yes
(
) No
(B) If you want to switch over, which brand do you prefer?
(
) TikonaWi-Bro
(
) Airtel
(
) Tata Photon
(
) Voda
(
) Reliance
(
) Idea
(
) Any other: ______________ __________ ____
Q. - 14. Do you need stable Internet connectivity, low latency and high speed?
(
) Yes
(
) No
Q. - 15. Rate the factors influencing your buying decision of a Wireless Internet Connection.
1
2
3
4
5
Price Speed Connectivity Service Provider After Sales Service
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