The “10 BIG” Breakthroughs in Business Life By: Dan Kennedy How ANY Entrepreneur Or Sales Professional Can Multiply Income By At Least 10X Almost Overnight And Own More Autonomy, Independence And Security Than Ever Before
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Life-Altering
Every New Glazer-Kennedy Insider’s Circle Member Needs To Know About
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New Possibilities
•Horizontal •Vertical •Mini-Conglomerate •Strategic Alliances •“The Joy Of Change” Market-Driven vs. Self-Directed
(Discovering How To Make ‘The Art Of Getting Money Easy)
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DIVERSITY
Revolutionized advertising, marketing and sales in hundreds of business, industry, profession, product, service categories Example - At my most recent advanced seminar:
In my mail the day I prepared this presentation, letters from Members:
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DIVERSITY TIME-TESTED & PROVEN PRINCIPLES UNIQUE ADVANTAGE
•In essence: ‘mail-order’ advertising techniques transferred and translated to NON-mail-order businesses. •Principles date to the Civil War, forward •David Ogilvy’s Confession
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The worst reason to advertise is the reason most people do advertise. • • •
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•The first giant quantum leap in income, liberty and power comes when you go – mentally, emotionally and actively – from being a _________________ to a _________________________________.
•What John Lennon said.
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Why so many small businesses fail when Wal-Mart comes to town
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•If you aspire to wealth, it might be useful to carefully consider the foundation of all wealth ever created in America
•Where is that “easy button” when we need it? The difference between the fool’s-gold illusion of easy that seduces so many vs. the real path to making anything difficult become easy
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Why Don’t More Crooks Listen To What Willie Sutton Said?
How To Change Your Entire Business Life In 30 Seconds With Just 6 Words
The ‘Idea’ That Makes You The Only Choice For Me
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One of the biggest, most exciting pay-offs of #1 - #7 is the ability to sell at prices or fees substantially higher than you ever have before, than all your competitors, than your industry norms…..even though you think you can’t….and have more receptive, responsive, happier, more loyal customers, clients or patients.
Obstacles •Fear •Doubt •“You Are Not The Customer” •Poor price strategies •Peer, industry, employee, other ‘I.N.I.’s’ •Absence of #1 or #2 or #3, etc. - #8
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Why most people
fail – at most everything they do
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Why Don’t People “Stick To It” • • • • • •
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Power of ‘modeling’ As a writer As a copywriter/marketer As speaker The Composite Model
Power of the person who believes more in you than you do
Power of frequency, consistency, strategic reinforcement (The power for good or evil of the Dominating Thought Principle) Power of a Place where the ambitious striver…..the creative visionary……the starter-ofmany things…..the serious student…..the wealth seeker is NOT “odd” or ridiculed and criticized
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