lakme v loreal

COMPILED BY:

NIDHI JAIN – 17



JAYESH MULCHANDANI – 31

ARCHI RAMBHIA – 36



NIYATI SHAH – 46



AMRIN SIDDIQUI - 51



SONAL JAIN - 59



ACKNOWLEDGEMENT We thank KC college and our principal Ms Manju Nichani for providing us with such a nice course and we also thank our HOD Mr. Kailash Chandok and Ms Neha Singh for giving us the opportunity to meet the corporate people and share their experience with us. We also thank our family and friends for supporting us .

CONTENTS 1. 2. 3. 4. 5. 6. 7. 8.

9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.

NAME OF THE COMPANY INTRODUCTION FACTS AND FIGURES COOPERATE SOCIAL RESPONSIBILITY INITIATIVES AND ACHIEVEMENTS HIERACHY SWOT ANALYSIS PRODUCTS PLANS AND SERVICES ORGANISING RESOURCES MARKETING STRATEGIES RELATION WITH EMPLOYEES BRAND AMBASSADOR BUDGET PROFIT AND LOSS UPCOMING PRODUCTS COMPETITORS CONCLUSION BIBLIOGRAPHY

L’OREAL The company began doing business in India in the early nineties through a distributor and later established L'Oreal Click to edit Master subtitle style India, a wholly owned subsidiary of the L'Oreal Group.  L'Oreal - the second ranked international cosmetics company in India - claims that revenues in the country increased five-fold over the past five years. 

INTRODUCTION  Origin in 1909, under the leadership

Click to edit the outline text of the innovative Frenchchemist, Eugene Schueller format  Main headquarters in Paris  Second Outline Level  Proud holder of 25 global brands  Third Outline Level and is one of the top patent-holders of nanotechnology in the United Fourth Outline Level States.  Fifth Outline  Over the years, the company has Level received several prestigious awards  Sixth Outline and recognitions. "Research and innovation" have remained the Level hallmark of L'Oreal.  Seventh Outline

 Presence in the fields of dermatology and

pharmaceuticals.  The brand ambassadors of L'Oreal include celebrities like Penelope Cruz and Aishwarya Rai Bachhan.  The company continues to help millions across the globe to achieve their dream of "aspiring to beauty.“  L'Oreal operates three divisions in India, including the a) Consumer Products Division b)Maybelline New York and Garnier c) The Active Cosmetics Division with the Vichy brand of dermo-cosmetics.  Everyone aspires to beauty.  Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full.

FACTS AND FIGURES L’Oreal’s largest single shareholder is 85-year-old French heiress Lilian Bettencourt, daughter of L’Oreal’s founder. Worth an estimated $22 billion, Bettencourt is also the world’s richest woman. Swiss food company Nestle owns 1/4 of the company. L’Oreal is the world’s largest cosmetics company. L’Oreal is also the top nanotechnology patent-holder in

the United States. Eugene Schueller, a young French chemist who developed an innovative hair-colour formula. He named his improved hair dye Aureole.

 L’Oreal employs 50,500 people in over 130 countries.  Spokespeople for L’Oreal have included Aishwarya

Rai, Matthew Fox, Ben Affleck and the Spice Girls.  L’Oreal consists of over a dozen global brands         

GROUP PROFILE -A century of expertise in Cosmetics -€ 17.5 billion consolidated sales in 2009 -23 global brands* -130 countries -64 600 employees -674 patents filed in 2009.

CORPORATE SOCIAL RESPONSIBILITY  For L’Oréal, incorporating social, environmental, and

economic concerns is fundamental for its strategy and its activities, as it is with choosing partners and its supplier relations.  L’Oréal has set up a social responsibility program the L’Oréal buy & care program for dealing with suppliers in order to enforce fundamental aspects such as: • compliance with laws in force, • respecting human and labour rights, • protecting the environment , • the health and safety of workers.

 Safety/Health/Environment social audits are frequently

conducted worldwide all throughout the logistics chain in order to:• approve of suppliers' choices, • continuously improve existing partnerships.  The company says it wants to reduce  its carbon footprint and its use of  natural resources through  greater eco-efficiency and lowered  environmental impact.  It has laid down the goals of reducing  greenhouse emissions, waste generated  by finished products and water  consumption per finished product by  50 percent over the next five years.

INITIATIVES AND ACHIEVEMENTS 

 Click In the course of to theedit pastthe yearoutline L’Oreal text formathas undertaken a number of significant  Second Outline Level initiatives as part of its sustainability aims and Outline Level  Third has also been acknowledged  Fourth Outline Level on a number of occasions forOutline its  Fifth achievements in the area. Level It was named for the third year running as  Sixth Outline one of top 100 most sustainable companies in Level magazine. the world by Corporate Knights  Seventh Outline As well as being ranked one of the top ten

HIERACHY 

• • • •

• • • • •

MANAGING COMMITTEE:-

JEAN-PAUL AGON – Chief Executive Officer LAURENT ATTAL – President and CEO Of L'Oreal USA JEAN-PHILIPPE BLANPAIN – Operations General Manager NICOLAS HIERONIMUS - President Of Professional Division Products BEATRICE DAUTRESME – Executive Vice-President JEAN-JACQUES LEBEL - President Of Consumer Products BRIGITTE LIBERMAN – General Manager Of Active Cosmetics MARC MENESGUEN – President Of Luxury Products CHRITIAN MULLIEZ – Executive Vice-President Of Administration and Finance

SWOT ANALYSIS S – STRENGHTS W – WEAKNESS

O – OPPORTUNITIES T - THREATS



1) STRENGHTS:-

•

•

Passion as the key to the well-renowned accomplishment. Research and innovation in the interest of beauty. Dedication to their continuous research. Leadership and developing activities in the growing cosmetics industry. Advertising strategy.



2) WEAKNESS:-

• •

Decentralized organizational structure. Subdivisions of the Company, leads to the difficulty in the control of L’Oreal. The profit margin is comparably low. Coordination and the control of the activities in the

• • •

• •

 3) OPPORTUNITIES:-

• Being the leading cosmetic brand gives them the edge

for their well-known image. • L’Oreal take the advantage of the great market share because of the numerous patents registered by the Company. • Growing demand for beauty products.  4) THREATS:-

• Growing competition in the field of cosmetic brands. • The economic downturn and the spending habits of

consumer. • Problems to reach out the average people from the underdeveloped countries. • People may find the products are not of their basic

PRODUCTS 

LUXURY PRODUCTS.



CONSUMER PRODUCTS.

PROFESSIONAL PRODUCTS 



ACTIVE CONSUMERS

PLANS AND SERVICES

Click to edit Master subtitle style

MARKETING STRATEGIES Going to saloons and demonstrate the products Going to fashion hair stylist and make them understand the benefit of the products Organizing seminars Online teaser campaign Make over programmes Free skin analysis Consumer satisfaction To formulate products that suits other women from other parts of the world 

RELATION WITH EMPLOYEES  L'Oreal embraces diversity in their employees for

which they received the Diversity Best Practices 2004 Global Leadership Award Value the employee’s culture and ideas Employees are given certain products of the company at a discounted rate Suggestions are always welcomed Provided with incentives

BRAND AMBASSADOR LOREAL WOMEN:AISHWARYA RAI SONAM KAPOOR FREIDA PINTO LOREAL MEN:Click to edit Master subtitle style GERRAD BUTLER

BUDGETS One of the biggest advertisers in the world Budget has swelled by 9.5 percent to $6.29 billion Approximately spends:a) 75% on TV ads b) 20% on print ads c) 2% on web initiatives Decided to reduce its ad spending on traditional media.  Totalto sales be subtitle $2.4 dollar. Click editmust Master style 

PROFIT CHART  PROFIT Price in $ million 12 10 8 6 4 2 0

COMPETITORS LOREAL is also in the race to be at the top. The only thing that restricts a company to be a monopolist is the competition in the market. LOREAL too is somewhat affected by its competitors:LAKME  ORIFLAME VLCC UNILEVER Click to edit Master subtitle style REVLON SHISEIDO PROCTOR and GAMBLER

CONCLUSION After meeting the people of LOREAL Company we conclude that they believe that looks matter a lot for a successful life. This is because if people look glamorous they develop a sense of confidence in them and this confidence leads to success in one’s life.