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Mission
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Company history
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Management team
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Global network
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Our Strategy
PT. Steelforce Indonesia (SFI) wants to play a vital role in the world of steel services in a respectful, client focused and effective way. To achieve this, we use our broad and premium network to connect suppliers, (financial) partners and customers all over the world. And with our in-depth product and market knowledge, we control every link in the chain, aiming at developing long term relationships with our stakeholders. As a result, SFI provides outstanding and reliable services In steel trading, logistics, document facilitation and trade financing.
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1974: Promatex is established in Antwerp. Focus: supplying steel all over the world.
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1989: Current management takes over Promatex. The new company focuses its activities on Europe, Africa and Latin America. As the group expands, certain markets are allocated to sister companies and Promatex concentrates on sales to Africa.
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1994: Ferromex is set up to cater, in the first instance, for South-East Asia and India. Later on the Middle East, Turkey and the Far East followed.
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2002: - Compansid (established in 1950), active in Latin America and the Caribbean, joins the Group. - Promafercom, with offices all over the world, takes control of Promatex, Ferromex and Compansid.
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2005: Ferromex Middle-East, operating from Dubai and Promafercom Asia operating from Hong Kong and with an office in China, are created.
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2006: - The group acquires a significant participation in Steel-Link B.V., a Dutch steel trading-house, which strengthens the Group's global market position. - With the establishment of Steelforce Europe nv in April, the Group will also be more present in the European Union and the CIS countries.
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2006: Steelforce is the new name for Promafercom and its subsidiaries Promatex, Ferromex, Compansid and all the other recently established companies. Steelforce stands for one vision, one approach and one aim. Worldwide! As a global player, Steelforce sets up clear geographical departments to consolidate its transparent and uniform structure.
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2007: The company structure simplifies even more. Steelforce NV now combines all activities on the American, Asian and African continent. Departments: Americas / Africa / Asia / Steelforce Europe nv / Steelforce Middle-East Fzco / Steelforce Far East Ltd.
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2008 : Incorporation JV Singapore
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2011 : Established PT. Steelforce Indonesia
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2014 : Open breaking office branches in Balikpapan (East Kalimantan) and Surabaya (East Java)
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Bunt aran Gumulya , President Director
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Dick Wong , Director
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Guido Hemeleers , President Commissioner
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Karen Wong , Commissioner
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Address the needs of the market.
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Achieve, maintain or extend market leadership.
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Strengthen our presence in the market.
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Deliver quality service to clients.
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Sustain brand leadership.
1. Long products a) Profiles: IPN, UPN, IPE, HEA, HEB, wide flanged beams, columns, piles, channels. c) Merchant bars: Rounds, squares, angles, tee-bars, channels, flat bars, special shapes. 2. Flat rolled products a) Uncoated material : 1. Sheets and coils : cold rolled (ordinary and drawing qualities); hot rolled (black or pickled and Oiled). 2. Hot rolled plates: medium and heavy; chequered and tear plates; boiler plates; shipbuilding plates. 3. Strips: cold and hot rolled; ordinary and drawing quality. b) Coated material : 1. Hot dip 55% Aluminium – zinc Alloy coated steel coils / anti finger print. ( Galvallume ) 2. Galvanized steel coils 3. Pre painted Galvalume/galvanized
3. Tubular products Furniture tube, construction pipe, water and gas pipes, api-pipes, casing pipes, precision pipes, boiler pipes, LTZ profiles. 4. Stainless steel products Flat rolled, long products
5. Steel for special applications + projects: Plates, coils and sheets API/EN high tensile plates for linepipe, offshore & structural application (sweet + sour servi ce) Hot rolled coils for linepipe fabrication Roll-bonded clad & alloy steel plates Quenched and tempered plates (ex : Raex 400, Raex 450, Raex 500) Ultra high tensile plates (ex : Optim 700 QL), coils & sheets Shipbuilding plates and bulb profiles Heads and cones Overlay Plate (Hichro Plate) Pipes & tubes (seamless & welded – ERW, LSAW, HSAW) For energy sector: lines pipes, OCTG, fittings & flanges, joints For industrial applications and construction (also SHS and RHS) 6. Beams, sections, profiles, sheet piles & merchant bars for cons truction and fabrication packages of various steel items for specific jobs.
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Import handling : Fast in – speed, quality, legally and trusted are the result of a perfect combination of fine tuning of details, teamwork and the best possible coordination of all processes. The aim of our innovations and individualized services is to simplify import processes and thus deliver faster to its destination. Even before landing of the imported goods we have it monitored already as manifestation data has been loaded electronically in our system. Simultaneously, it is being registered with the customs system. We are able to offer guaranteed delivery times for import freight due to streamlined processes. A standard transfer e.g. takes two weeks after cargos arrived. If needed, we handle freight within a period of one week as a so-called “quick delivery”.
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Standard Nasional Indonesia (SNI) arrangement : SNI or Indonesian National Standard is the only standard or directive nationally applicable in Indonesia. Based on the WTO code of good practice, the SNI standard was first drafted by the technical committee and then defined by BSN (National Standardization Agency of Indonesia). The standard is now required reading for most manufacturers around the world especially for those manufacturers, companies and exporters who want to exports their products to Indonesian Market. Products which are intended to be distributed in Indonesia must be approved for its compliance against the SNI Standards, otherwise the products could not enter Indonesian Market. The main objectives of the application of SNI directives and approval are to ensure the quality of imported products, provide competitiveness of Indonesian products and to ensure that the consumers are protected. Our long track of experience in Indonesia and supporting with our qualified and professional experts and engineers; will provide a-valuable service and comprehensive support to help your company achieve SNI approval in order to ensure the quality and safety of your products and so they can enter the Indonesian market.
Our advantages : We are your reliable partner for the certification of compulsory SNI compliance to your products, our valuable service enables your company to: Gain a passport to access the Indonesian market with your products Get an access to original equipment manufacturers (OEM) • •
Jakarta :
Balikpapan :
Jayatama Plaza, Lantai 3A. Jl. H. Fachr udi n No.19. Jakart a Pusat 10250 Pho ne : +62-21-391 6098 Fax : +62-21-391 6199
Komplek Bizhub 52 Industrial & Commercial Estate D-03 Kariangau, Balikpapan East K alimantan Indonesia Phone : +62 542 8530986 Fax : +62 542 8530987
Surabaya : Jl. Margomulyo Indah C 23, Surabaya 60186. Pho ne : +62-31-749 2383 Fax : +62-31-749 2383