a summer Project done in JSW tirled "Analysis of Conversion Cost in Colour Coating Line"Full description
My Summer Project with regard to Anna university guidelines on Jsw steel ltd , salem.
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Crayon Roofings offer the best roofing sheets in Chennai which used to protect the buildings from all types of bad weather elements and it is available at the best price. http://www.crayonroofings.com/
Various steel connectionsFull description
steel structure connections
Report on steel structures in my third year, Civil Engineering Dept. Alexandria University. Basically discussing advantages of using steel in construction. Also basic types of steel structu…Full description
problem set with solutionFull description
steel practice
JSW Steel Case
Sales and Distribution Management 1. Situation Analysis (JSW vs Competition, why should manufacturers shift to retail channel) Traditionally like other B2B products in the Indian market the business of steel was also mainly between manufacturers and dealers. Maintainin a healthy and a ood relationship with the dealers played a !ital role. The dealers were not proprietary dealers and would stock other competitors products as well. "ence the steel traditionally did not ha!e any built in di#erentiation with respect to brands. The reason for steel manufacturers to mo!e to a retail model are as follows$
The traditional business re%uired dealers to source the product from the manufacturers in bulk orders. The retail model would allow the dealers to ser!e as partners and reach the B2C market. Steel was made in many di#erin !arieties. With this array of options it was possible to introduce di#erentiation. The new model will increase the customer in!ol!ement and also build a brand imae. It will also educate the customers of the !arious products a!ailable for a task.
2. ssues from dealer!s perspective on JSW Shoppe. JSW Shoppe&s ma'or issues as pro'ected from the dealer&s side are as follows(
)ealers were skeptical of the intentions of the *rm. They felt that in the lon run they miht be kicked out of business. They )ealers were not !ery comfortable with usin the MIS system as proposed by JSW. )ealers were not comfortable with JSW&s interference in their daily operations. The customers were recently facin a problem of not recei!in the customi+ed orders. The *rm was dumpin it&s hih end products. These were not easily sold by the small dealers leadin to pile up.
". ssues from company!s perspective on JSW Shoppe. JSW Shoppe&s ma'or issues are(
)ealers were also runnin parallel shops and outlets The company prescribed shop en!ironment was not adhered to by dealers The dealers were not trainin the sta# )ealers were usin e,ecuti!es for unskilled work leadin to unsatisfaction Inappropriate use of Business )e!elopment -cti!ity funds The IT systems were not bein updated reularly by the dealers There were no ways to measure the dealer performance
Sales and Distribution Management
#. Wor$ out a revenue model for the JSW Shoppe assumin% that you are the &ranch head for JSW tryin% to convince a dealer.
'. ow should the company promote its products to help propa%ate the idea The JSW was tryin to market a traditional B2B product as a B2C product. Therefore they were to follow uncon!entional marketin strateies. They were followin the JSW on Wheels campain to impro!e awareness amonst the end customers. /ollowin strateies can also be implemented to impro!e the JSW shoppe$ 0. 2. . 4. 5.
T1 ads showin usae of JSW steel Sponsor sportin e!ents Take up CS3 acti!ities They should ad!erti+e in Social Media and Content Bloin Come up with campains that con!ey the !alues of JSW
