JGSOM Sanggu Majors & Minors Manual

JGSOM Majors & Minors Manual

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Ateneo de Manila University

Table of Contents Introduction 3 Included in the Manual 4 JGSOM MAJOR COURSES 5 B.S. Management 6 B.S. Management Honors Program 7 B.S. Management, Major in Legal Management 8 B.S. Management Engineering 9 B.S. Management of Applied Chemistry 10 B.S. Management, Major in Communications Technology Management 11 B.S. Information Technology Entrepreneurship 12 JGSOM MINOR PROGRAMS 13 Decision Science 14 Finance 15 Information Technology 16 International Business 17 Management 18 Marketing 19 Strategic Human Resources Management 20 Project Management 21 Shifting Experiences 22 Majoring & Minoring Tips 23


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Introduction

Introduction

The Management-related programs of the Ateneo are, by design, General Management programs that do not provide any functional specialization: that is, there are no degrees in Accounting, Marketing, Finance, etc. unlike other business schools. It is believed that this overall program design is consistent with the School of Management’s, as well as the Loyola Schools’ theory of liberal education. Some students feel, however, that their own career and personal development objectives require a greater degree of functional area specialization which is available in JGSOM’s program design. Minor programs were therefore set up within the School of Management to provide students with the opportunity to have a structured and coherent program of study within particular functional areas.


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Included in the Manual

Included in the Manual Required Major Subjects These are the following course subjects that should be taken by an individual in order to graduate. Retention Requirements These are the requirements needed in order to be able to stay in the course. Shifting Requirements These are the requirements needed in order to be allowed to shift into the course. Career Options for Graduates These are the possible career options an individual can go into after graduation. Objectives The general objectives that the minor programs aim to fulfill after an individual completes the program. Requirements for minor program The requirements needed before being allowed to take the program and before being able to complete the program. Required subjects to complete the minor program The subjects that should be taken by an individual in order to be complete the minor program All information are taken from the JGSOM department


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JGSOM MAJOR COURSES


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JGSOM Majors

B.S. Management

The B.S. Management program is devoted to developing the next generation of high-impact entrepreneurs by giving students not just the theoretical frameworks but also the practical experience that will maximize their potential for future business success. The program curriculum is designed to develop in our students the sort of entrepreneurial eye and attitude that will help them to see opportunities where others might see problems, to innovate where others might be contented to simply keep things the same, to say “I will do it” where others might be contented to simply wait for someone else to do it. To achieve this, the major curriculum of the program is heavily project- oriented, with an emphasis on experiential and hands-on learning, rather than just classroom-based and textbook learning. Over the four years of the program, students are given multiple opportunities to hone their business planning skills.

REQUIRED MAJOR SUBJECTS

GRADE REQUIREMENTS

• • • • • • • • • •

Retention Requirements

Philippine Business and Economic Environment Principles of Accounting Introduction to Managerial Accounting Cost Accounting Business Statistics Essentials of Philippine Business Law Intermediate Microeconomic Theory Organizational Behavior Principles of Finance Fundamentals of Production and Operations Management • Opportunity Seeking and Marketing Analysis • Strategy Formulation • Strategy Implementation

• Freshman and Sophomore Year: QPI of at least 1.85 • Junior Year End of First Semester: QPI of at least 1.975

Shifting Requirements • • • •

QPI of at least 2.50 Ma11/12 or Ma19 grade of at least a C If D in Ma 18, other subjects are reviewed. • Management subjects grade of at least aC

CAREER OPTIONS FOR GRADUATES • • • • • • •

• • • • • • •

Academe Brand Management Entrepreneurship Family Business Management Financial Management General Management Management Consultancy


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Marketing Management Operations Management Product Management Product Research and Development Production Management Quality Control Management Sales Management Ateneo de Manila University

B.S. Management Honors Program

JGSOM Majors

B.S. Management Honors is an entrepreneurship program that relies heavily on an experiential learning framework in its approach to education.Thus, the curriculum emphasizes project work and hands-on exposure as a necessary complement to textbook learning and academic work, to create a richer, fuller, and more student-centered learning experience. Students enrolled in the program will be exposed to all the basic functional areas of management, with a special focus on the needs of small-to-medium sized enterprises and family businesses. Because it is the school’s belief that entrepreneurship is best learned through practice rather than just in theory, students will be given multiple opportunities to prepare business plans and to actually execute these plans over the four years of the program. The curriculum is designed to develop in our students an eye for spotting opportunities and the entrepreneurial outlook that will move them to seize these opportunities as they become available, rather than to simply stand on the sidelines as mere spectators.This sort of eye and outlook will prove invaluable to them wherever their professional lives may take them, whether they start up their own entrepreneurial ventures, or go to work in multinational corporations. The Honors program in management is open only to applicants who score in the top 10% of the Ateneo College Entrance Test. An excellent additional avenue for learning comes from being in a class made up of only highly- intelligent, highly motivated, and self-driven individuals.

The Management Honors program is able to attract many of the best undergraduate business students in the country because of the rigorous and exacting standards that only a few of the very best of our students have been able to meet.


GRADE REQUIREMENTS

• • • • • • • • • • •

Retention Requirements:

• • • •

Philippine Business and Economic Environment Principles of Accounting Introduction to Managerial Accounting Cost Accounting Business Statistics Essentials of Philippines Business Law Intermediate Microeconomic Theory Organizational Communication Organizational Behavior Principles of Finance Fundamentals of Production and Operations Management Opportunity Seeking and Marketing Analysis Small Business Consulting Strategy Formulation Strategy Implementation


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• Freshman to Senior Year – QPI of at least 2.8 • No more than one C+ in any Management subject • No WPs, Fs and Ws

Shifting Requirements:

• QPI of at least 2.8 • Math grade of at least a C+ • Management subjects grade of at least aB • English grades of at least a C+ • Shifting begins only at the end of Freshman Year


JGSOM Majors

B.S. Management, Major in Legal Management

The B.S. Management, major in Legal Management, or LM Program, is designed to create managers and entrepreneurs with a working knowledge of the legal environment within which all enterprises must operate. On top of the regular business curriculum is added a law curriculum which covers all the major components of law that are encountered in the conduct of business: taxation, labor law, partnership and corporation law, laws on intellectual property. The course is not designed to be a preparation for law school, but has proven to be an excellent pre-law program, nevertheless. It can be especially appropriate for students who are considering a career in law, but are not certain that it is for them. The exposure to law subjects at the undergraduate level can help these students make a final determination as to their preparedness and interest in pursuing the legal profession. Legal Management is designed primarily to be an entrepreneurial program, giving students the theoretical as well as the practical tools to effectively run an enterprise. The law subjects can provide LM graduates with a competitive edge in the increasingly legalistic business environment. Most of the major subjects involve teamwork because this is the way the real world operates. The ability to manifest leadership and take control in a team-oriented environment are today pre-requisites for business success. Students are trained to prepare business plans that are supported by extensive market research and analysis, and are asked to execute one such business plan as a requirement for graduation.


GRADE REQUIREMENTS

Management Courses:


• • • • • • • • • •

Philippine Business and Economic Environment Principles of Accounting Introduction to Managerial Accounting Intermediate Microeconomic Theory Principles of Marketing Quantitative Methods and Operations / Production Applications Organizational Behavior Principles of Finance Strategy Formulation Strategy Implementation

• Freshman and Sophomore Year – QPI of at least 1.96 • Junior Year End of First Semester – QPI of at least 2.09

Shifting Requirements

Law Courses: • • • • •

Obligations and Contracts Law on Business Organization and Intellectual Property Labor Laws and Social Legislation Taxation Special Contracts and Negotiable Instruments

CAREER OPTIONS FOR GRADUATES • • • • • • •

• • • • • •

Banking Brand Management Entrepreneurship Family Business Management Financial Management General Management Human Resources Management


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• QPI of at least 2.50 • Ma 11/12 or Ma 19 grade of at least a C • If D in Ma 18, other subjects are reviewed. • Management subjects grade of at least aC

Investment Management Law School, eventually Law Practice Management Consulting Marketing Management Production and Operations Management Sales Management


JGSOM Majors

B.S. Management Engineering

The Management Engineering, or ME program of the John Gokongwei School of Management is one of the most prestigious undergraduate degree programs of the Ateneo de Manila, if not the entire country. Admission into the program is limited only to applicants who score in the top 10% of the Ateneo College Entrance Test. This Honors program combines the Ateneo’s traditional strength in the liberal arts with a strong foundation in business management and the decision sciences to create a curriculum that prepares students to meet the challenges of leading modern, information and technology intensive organizations. Courses cover all the functional areas of business and management, with a special focus on technology management, systems thinking, and the scientific approach to problem solving and decision making. The program also allows students to take electives to gain further knowledge and skills in topics of personal interest. Management Engineering students must hurdle rigorous academic standards in order to complete the program. Student performance is evaluated year-on-year to determine compliance with strict retention requirements. The program produces highly motivated graduates who are wholistic in their world view, highly analytical in their decision making, and prepared to assume leadership roles in the workplace. ME graduates are highly regarded and heavily recruited by top-tier corporations, both local and multinational, across a variety of industries.


GRADE REQUIREMENTS

Management Courses


• • • • • •

Financial Accounting Managerial Accounting Financial Management Principles of Marketing Organizational Behavior Strategic Management

• • • •

Decision Science Courses • • • • • • • •

Information Technology Programming Mathematical Analysis I and II Elementary Probability Theory Business Research and Statistical Modeling Intermediate Production and Operations Management Intermediate Operations Management Advanced Operations Research Operations Research Modeling Applications

• • •

Shifting Requirements • • •

Economics Courses

• Intermediate Macroeconomic Theory • Development Economics

QPI of at least 1.8 for major subjects (Ma 18/21) for freshmen QPI of at least 1.9 for major subjects (Ma22, Ec102, Acc20, Acc35, ITM14) for Sophomores QPI of at least 2.0 for major subjects (Ma151, Ec112, QPT126, Fin105, Stat109) at the end of first semester of junior year Cumulative QPI every year should be at least 2.5 No Fs or Ws Only one D in any subjects No underloading

•

Interview Ma18/21/22 grade of at least a C+ or Ma 11/12 grade of at least a B Shifting begins only at the end of Freshman Year Cumulative QPI of at least 3.0

TOP EMPLOYERS OF RECENT GRADUATES • Amalgamated Investment Bancorporation • Bank of the Philippine Islands • Deutsche Knowledge Services • Hong Kong and Shanghai Banking Corporation • ING Bank • Johnson & Johnson • Kraft Food, Inc. JGSOM Majors & Minors Manual

• • • • • • • •

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L’Oreal Philippines Mitchell Madison Group McKinsey & Company Nestle Philippines Proctor and Gamble Philippines, Inc. RAMCAR, Inc. Unilever Universal Robina Corporation Ateneo de Manila University

B.S. Management of Applied Chemistry

JGSOM Majors

B.S. Management of Applied Chemistry, or MAC, is the first academic program of its kind in the Philippines. It is a combination of two unlikely partners: Management and Chemistry. Launched in 1995, it is designed to develop managers and entrepreneurs for chemistrybased industries: business people with a strong technical background and working familiarity with the chemical processes used in manufacturing operations. This 4-year program draws together courses from the disciplines of Management and Chemistry to create a science-based entrepreneurship program with a strong hands-on and project orientation. Chemistry I taught from a more applied perspective, and the accompanying laboratory work will focus on more practical approaches. The Industrial Chemistry course, designed specifically for students enrolled in this program, will expose MAC majors to basic manufacturing processes and operations of chemistry-based industrial concerns, using a combination of lectures and plant visits. Students are also given hands-on experience in the production of a wide range of simple chem-based products, such as paints, essential oils, and food flavorings. The centerpiece of the program is a sequence of courses that requires students to use market research to identify unfilled product niches in the market, go to the laboratory to design the product that will fill this niche, and then create and execute a business plan to launch and market this new product. Students who would like to start up their own small-scale manufacturing ventures or work in business dealing with chemistry-based products such as pharmaceuticals, processed foods, rubbers, personal care products, and plastics will benefit from the training provided by this program. In an increasingly competitive global marketplace, it is important for managers and entrepreneurs not just to understand the markets that they serve, but to have a deeper appreciation for the products that they manufacture and the processes used to produce them. The MAC program covers all major functional areas of both Management and Chemistry, to provide its graduates with a strong science and technology base that can provide them with a competitive edge, whether they go on to start up their own micro-venture or go to work for a major manufacturing concern.

PRODUCTS DEVELOPED BY MAC STUDENTS

GRADE REQUIREMENTS

• • • • • • • • • • • • • • •

• End of Sophomore Year – QPI of at least 1.75 for major subjects • End of first semester of Junior Year – QPI of at least 1.8 for major subjects • No Ds and Fs in Math and Chemistry


Alcogel hand sanitizer Alcohol infused ice cream Anti-flea spray from Limonene Biodiesel “Clear Whites”, whitening strips “Coco Loco”, flavored virgin coconut oil “Itch Gone”, anti-itch gel “Liquiplast”, liquid bandages Luminescent paint “Palut”, the preserved balut “Quick and Easy”, shoe wipes “Suds”, soap pellets “Sureseat”, toilet seat disinfectant “Swipe”, erasable highlighting pen Zero-nicotine cigarettes

Shifting Requirements

• Ma 11/12 grade of at least a C+ or Ma 18 grade of at least a C • Interview

CAREER OPTIONS FOR GRADUATES • • • • • •

Academe Brand Management Entrepreneurship Family Business Management Financial Management General Management, especially for companies that deal with chemistry-based products


• • • • • • • •

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Management Consultancy Marketing Management Operations Management Product Management Product Research and Development Production Management Quality Control Management Sales Management Ateneo de Manila University

JGSOM Majors

B.S. Management, Major in Communications Technology Management

The B.S. Management, major in Communications Technology Management program, more often known simple as Comtech, is one the most innovative programs offered by the John Gokongwei School of Management. Its first batch of students graduated in 1998, and the program continues today to be the only one of its kind anywhere in the country. Comtech is an interdisciplinary program that pulls together courses from the fields of Management, Mass Communication, Telecommunications and Computer Science, to create a multi-faceted curriculum that develops business leaders and managers especially equipped for the rapidly changing Communications industry: professionals who are conversant with the creative processes that drive the industry, as well as the convergent technologies that are transforming it. Students enrolled in this program will be exposed to both the communications theories and the technological tools that are driving today’s information society. The program’s flexible design allows students to pursue any one of the three tracks that have been built into the program: telecommunications, media management, and marketing communications. Conversely, students may also opt to take a combination of courses offered under the different tracks, rather than to restrict themselves to any one track in particular. The program curriculum is heavily project-oriented, and helps the students to develop a strong team orientation that is especially appropriate to the industry. Comtech is especially designed to increase the pool of creative, business-oriented, and tech-savvy entrepreneurs and leaders of organizations that are engaged in marketing, advertising, public relations, media, and telecommunications.


GRADE REQUIREMENTS

Management Courses • • • • • • • • • • • •


Fundamentals of Accounting Essentials of Philippine Business Law Philippine Business and Economic Environment Business Statistics and Research Methods Principles of Marketing Marketing Communications Financial Planning Fundamentals of Production and Operations Management Intermediate Microeconomic Theory Organizational Behavior Strategic Management Integrative Project

• End of Sophomore Year – QPI of at least 2.18 for major subjects • End of first semester of Junior Year – QPI of at least 2.26 for major subjects

Communication Courses • • • • •

Introduction to Communication and Communication Theory Information Society Visual Thinking for Communication Managers Introduction to Broadcast Media Audio and Video Production Techniques

Computer Science & Telecommunications Courses • • • • •

Basic Information Technology Applications in Business Introduction to Information Technology Introduction to Multimedia Systems Introduction to the Telecommunications Industry Computer Network and Data Communication

CAREER OPTIONS FOR GRADUATES • • • • • •

Advertising Management Brand Management Entrepreneurship Events Management Information Technology Support Systems General Management (especially in Mediarelated or telecommunications Firms) • Marketing Management JGSOM Majors & Minors Manual

• Multimedia Production Management & Technical Support • New Product Development • Product Management • Project Management • Public Relations

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JGSOM Majors

B.S. Information Technology Entrepreneurship

The world of technology, especially information and communications technology (ICT), is inducing sweeping changes in the way people live, work, communicate, and entertain themselves. These changes create exciting new opportunities for aspiring young entrepreneurs. The B.S. Information Technology Entrepreneurship, or I.T.E program, is designed to create a structured and yet vibrant environment for students to become the next generation of high-impact entrepreneurs, turning their I.T.-based business ideas into actual start-up ventures. The program curriculum begins with a strong foundation in I.T. fundamentals that will enable students to turn their I.T.based product idea into a working prototype. The program then adds to this an overlay of management courses and a business incubation program that will help students bring their product to market. Students enrolled in this program may elect to pursue either of two I.T. tracks, Games Development or Applications Development, to serve as the platform for their new business venture. Students who successfully complete the program will not be looking for new jobs when they graduate: they will be offering jobs to other young graduates looking to become part of the next-generation business success story!

REQUIRED MAJOR SUBJECTS Management Courses • Fundamentals of Accounting • Entrepreneurial Finance • Essentials of Philippine Business Law • Principles of Marketing • Business Statistics • Special Topics in Production and Operations Management: Service Management • Philippine Business and Economic Environment • Organizational Behavior • Strategic Management • Intermediate Macroeconomic Theory • IT Courses • Introduction to Computing I • Introduction to Computing II • Database Systems Implementation IT Courses • Introduction to Computing I • Introduction to Computing II • Database Systems Implementation • Any five I.T. track courses a. Games Development a.1 Human Computer Interaction a.2 Introduction to Games Programming a.3 Graphics Programming a.4 Introduction to Flash Programming


a.5 3D Modeling a.6 Computer Aided Instruction a.7 Object Oriented Programming for Mobile Devices a.8 Programming for Embedded Devices

b. Applications Development b.1 Introduction to Software Engineering b.2 Web Programming in PHP b.3 Enterprise Systems Programming b.4 .NET Programming b.5 Service Oriented Architecture b.6 IT and E-commerce law b.7 IT Trends in the Corporate World

Entrepreneurship Courses • An Introduction to Technology Entrepreneurship, Lecture and Laboratory • Technology Venture Planning • Technology Venture Laboratory I • Technology Venture Start-up I and II • Technology Venture Implementation I and II

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JGSOM MINOR PROGRAMS


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JGSOM Minors

Decision Science OBJECTIVES:

The Decision Science Minor Program aims to provide students with tools for improving the quality of decisions and managing decision making at the level of the individual, as well as the organization (group decision making). The approach will be multidisciplinary, with topics taken from management science, psychology, philosophy, and political science. The courses offered under the program will provide students with the theoretical and methodological foundations for dealing with complex problems, like, defining the problem as well as generating, evaluating, and implementing solutions.

REQUIREMENTS FOR MINOR PROGRAM • For ME: Ma 21/22, QMT 109 • For non-ME: Ma 19, QMT 11/12, EU 31, POM 104 *Note:There is no information yet on the required grades on these subjects to be able to apply for the minor program.

Required subjects to complete the minor program Any five electives (at least C+ for each course) from the following: • DEC 100 – Decision Analysis • PH 135 – Philosophy of Logic / Decision Making • Applied Modeling for Business Decisions • QMT 120 – Introduction to Management Science (for non-ME majors) • Psychology of Judgment / Decision Making • MKT 111 – Statistics and Business Research • DEC 140 – Corporate Models and Decision Support Systems • MA 195g1 – Seminar in Problem Solving Techniques • LS 138 – Creative Problem Solving and Decision Making • Other electives in Math or QMIT upon approval of program director


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JGSOM Minors

Finance OBJECTIVES:

The goal of the finance minor program is to provide depth and additional exposure to students who wish to pursue careers in corporate finance, investment management, or banking.

REQUIREMENTS FOR MINOR PROGRAM • Third-year student enrolled in any program of the School of Management • Minimum grade requirement of C+ in Financial Management (for ME), Principles of Finance (for Management, MH, LM, MAC, & MEco), or Fundamentals of Finance (for Comtech) • Must attain a minimum of C in each of the five additional finance & accounting courses taken under the minor program.


Required subjects to complete the minor program • FIN 130 - Banking & Other Financial Institutions • FIN 121 - Investment Management • ACC 152 - Advanced Managerial Accounting Any two of the following electives: • ACC 131 - Tax Accounting • ACC 151 - Controllership • ACC 161 - Accounting Systems • ACC 198 - Seminar in Accounting • ACC 199 - Special Topics in Accounting • FIN 120 - Financial Statement & Credit Analysis • FIN 122 - Investment Banking • FIN 123 - Investment Analysis • FIN 124 - Equity Investment Analysis • FIN 129 - Special Topics in Investment Analysis • FIN 131 - Current Issues in Commercial Banking • FIN 139 - Special Topics in Banking • FIN 150 - Advanced Finance • FIN 170 - International Financial Management • FIN 171 - International Finance & Foreign Exchange Market • FIN 198 - Seminar in Finance • FIN 199 - Special Topics in Finance • Any other elective designated by the Finance Minor Program Director

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Information Technology

JGSOM Minors

OBJECTIVES: This minor intends to equip SOM majors with the knowledge and skills necessary in identifying and managing information technology solutions to help attain business objectives. It includes courses covering IT infrastructure and business applications, technology planning, and information resource planning. Graduates of the program may opt to pursue IT consulting and management.

REQUIREMENTS FOR MINOR PROGRAM • Third-year student enrolled in any program of the SOM or AB European Studies (Business Track) or Management Economics • Minimum grade requirement of C+ in either ITM 11 or ITM 14 • Must maintain a minimum grade of C in the five additional information technology courses taken under the minor program


Required subjects to complete the minor program • ITM 100 – IT Fundamentals • ITM 110 – Information Engineering • ITM 189 – Seminar on Information Technology Trends • ITM 124 – Strategic IT Management • Any elective offered by the Department of QMIT under the advise of the ITM program director. Recommended electives include Database Management, Multimedia Systems, Ecommerce, and Systems Analysis and Design.

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JGSOM Minors

International Business OBJECTIVES:

To provide an overview of the nature and intricacies of international business through course work in regional and global oriented courses in Marketing, Strategy, Finance, Economics, Law and Culture To introduce the student to transnational and cross-cultural tools and skills needed to successfully conduct business in an increasingly international setting, towards developing a competent global executive

REQUIREMENTS FOR MINOR PROGRAM • 3rd year entry open to all seven JGSOM major programs and AB Management Economics • Screening grade requirement – minimum of B in any of the following: • MKT 101 (Principles of Marketing) • MKT 102 (Opportunity Seeking and Marketing Analysis) “ MKT 103 (Principles of Marketing and Market Research) • LS10 (Philippine Business Environment) • Must maintain a minimum average of 3.0 in the FIVE courses taken under the minor program, WITH NO GRADE LOWER THAN C.


Required subjects to complete the minor program • MKT 171 – International Marketing • LS 142 – Cross-Cultural Communication • LS 170 – Strategies in the Global Business Environment Any 2 of the following list of electives (3 units each) • MKT 172 – International Marketing • MKT 173 – Export Marketing • MKT 175 – Understanding InternationalTrade and Competition • Law 172 – European Business Law • LS 171 – European Corporate Strategy • LS 172 – Strategic Issues in Doing Business in China • LS 173 – Strategic Issues in Doing Business in Japan • LS 174 – Strategic Issues in Doing Business in Indonesia • LS 199.2 – Special Topics: Developments in the International Business Environment and • Implications on Philippine Industry • FIN 170 – International Financial Management • FIN 171 – International Finance and Foreign Exchange Markets • POS 132 – International Law • EC 122 – International Economics • EU 22 – Policies and Institutions of the European Union • EU131 – European Business Environment • EU132 – European Marketing and Business Strategy • EU133 – Southeast Asian and European Business Relations • EU 151 – Economics of European Integration

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JGSOM Minors

Management OBJECTIVES:

Regardless of the path that Ateneo graduates choose to pursue, most of them will eventually find themselves holding positions of responsibility with the organizations that they join. Every time that they do so, they will find that they can more effectively manage the teams and the organizations that they lead if they have had more formal training in the various functional areas of management. It does not matter whether they are running a business or a household, a museum or a professional association, a school or an NGO – whenever results need to be achieved and resources are limited, whenever responsibility and accountability go hand-in-hand, whenever people and funds have to be organized, managed, and led, knowledge of the core management disciplines will prove to be invaluable. JGSOM would thus like to offer students in non-business courses the possibility of acquiring a working knowledge of the core management disciplines by offering this minor program in Management.

REQUIREMENTS FOR MINOR PROGRAM • Any student enrolled in an undergraduate degree of the Loyola Schools of the Ateneo de Manila University may apply for this minor with the following exceptions: • Students enrolled in degree programs of JGSOM • Students pursuing Business Tract under the European Studies and Interdisciplinary Studies programs • Students enrolled in the A.B. Management Economics program • All applicants must demonstrate the same computer proficiency required of all JGSOM students by either passing the computer proficiency examination administered by the QMIT department, or by enrolling in and passing our ITM 11 (Basic Information Technology Applications in Business) course. This minimum level of computer proficiency is presupposed for all students taking JGSOM courses. • A minimum 2.0 grade point average for the 9 units of courses required for the minor (ACC 15, Fin 101 and MKT 101), and a minimum 2.50 grade point average for the total of 15 units to be credited for the minor.


Required subjects to complete the minor program • • • •

ACC 15 (3 units) – Fundamentals of Accounting FIN 101 (3 units) – Fundamentals of Finance MKT101 (3 units) – Principles of Marketing 2 Management Electives (any course offered by the JGSOM’s Marketing and Law, Leadership and Strategy, Finance and Accounting or Quantitative Methods and Information Technology Departments may be taken as a management elective as long as the pre-requisite requirements are fulfilled, and the course is not required for the completion of the degree program)

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JGSOM Minors

Marketing REQUIREMENTS FOR MINOR PROGRAM • Minimum grade of B in MKT 101 (Principles of Marketing), MKT 102 (Opportunity Seeking and Market Analysis), or MKT 103 (Principles of Marketing and Market Research) • Must be enrolled in one of the following programs: B.S. Management, B.S. Management (Honors), B.S. Legal Management, B.S. Management, Major in Communications Technology Management, B.S. Management Engineering, B.S. Management of Applied Chemistry, A.B. Management Economics, AB European Studies (Business track) • Must maintain a minimum average of 3.0 in the FIVE additional marketing courses taken under the minor program, WITH NO GRADE LOWER THAN C.


Required subjects to complete the minor program • • •

MKT 111 (3 units) – Marketing Research MKT 121 (3 units) – Advertising Management* OR MKT 122 (3 units) – Sales Management*

•

MKT 112 (3 units) – Brand Management

*Note: Students must take at least one of these two courses. Students who take both of these courses can have the second one credited as one of the two marketing electives required in item number 4.

Any 2 additional Marketing electives chosen from among the following: • MKT 104 (3 units) – Marketing Communications (not allowed for Comtech Majors) • MKT 119 (3 units) – Advanced Marketing • MKT 123 (3 units) – Promotions Management • MKT 124 (3 units) – Sales and Distribution Management • MKT 131 (3 units) – Direct Marketing • MKT 132 (3 units) – Network Marketing • MKT 141 (3 units) – Creative Salesmanship • MKT 142 (3 units) – Services Marketing • MKT 143 (3 units) – Social Marketing • MKT 144 (3 units) – Entrepreneurship • MKT 145 (3 units) – New Product Development • MKT 146 (3 units) – Agribusiness Management • MKT 147 (3 units) – Hotel and Restaurant Management MKT 149 (3 units) – Strategic Marketing • MKT 171 (3 units) – International Business Opportunities MKT 172 (3 units) – International Marketing • MKT 173 (3 units) – Export Marketing • MKT 174 (3 units) – European Marketing and Business Strategy (not allowed for AB European Studies – Business Track Majors) • MKT 175 (3 units) – Understanding InternationalTrade and Competition • MKT 181 (3 units) – Electronic Commerce • MKT 199B (3 units) – Special Topics in Marketing: Retail Marketing MKT 199E (3 units) – Special Topics in Marketing: Public Relations MKT 199K (3 units) – Special Topics in Marketing: Events Management • MKT 199L (3 units) – Special Topics in Marketing: Direct and Interactive Marketing • LS 129 (3 units) – Work Practicum (only with prior approval of the Chairman of the Marketing Department) • Any other electives that are designated by the Chairman of the Marketing Department

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JGSOM Minors

Strategic Human Resources Management OBJECTIVES:

To understand more fully the multiple roles and responsibilities of the HR professional in today’s world which include: • The management of strategic human resources – the HR has to align HR and business strategies to ensure overall success of the organizational goals. Therefore, the HR professional becomes an important strategic partner. • The management of the firm’s infrastructure - the HR professional has to reengineer organizational processes like staffing, training, appraising, rewarding, promoting and otherwise managing the flow of employees. The HR professional ensures that these processes are designed and delivered effectively. • The management of employee contribution – the HR professional has to listen and respond to employees and thereby increase employee commitment and capability. Ultimately, the HR professional has to be active and aggressive in developing the organization’s intellectual capital – its employees. • The management of transformation and change - the HR professional has to create a renewed organization. By being both cultural guardian and cultural catalyst, the HR professional effectively identifies and implements processes for change. To develop and enhance skills required of competent HR professionals including: • Strategic, creative and systems thinking approaches to human resource capital management • Leadership skills in all four levels – personal, interpersonal, managerial, and organizational • Multidisciplinary capabilities in the management of 21st century organizations.

REQUIREMENTS FOR MINOR PROGRAM • 3rd year entry open to all seven JGSOM major programs, AB European Studies, and A.B. Management Economics provided they have taken at least 3 units of basic Accounting • Minimum grade of B in any of the following: 1. LS 10 – Philippine Business & Economic Environment (or its equivalent LS 199.1) or LS 11 – Principles of Management 2. LS 100 – Organizational Behavior • Grade requirement to obtain certificate of completion: Average of 3.0 in the FIVE courses taken under this program with NO GRADE LOWER THAN C

Required subjects to complete the minor program • LS 129 (3 units) – Work Practicum and Career Development (no prerequisite but actual work assignment must be in the field of HR) • LS 135 (3 units) – Strategic Human Capital Management (prerequisite is LS 100 or simultaneous with LS 100) • LS 136 (3 units)* – Strategic Human Resources Development (pre-requisite is LS 100 or simultaneous with LS 100) Any two of the following courses: • LS 130 – Leadership in the 21st Century • LS 131 – The Leadership Challenge • LS 132 – Leading and Managing Change • LS 133 – The 7 Habits of Highly Effective People • LS 134 – Principled Negotiations • LS 137 – Organizational Development • LS 139 – Business Ethics & Corporate Social Responsibility • LS 142 – Cross Cultural Communications • Any Law or Psychology elective focusing on Philippine labor laws or on industrial relations and organization theory as designated by the Department Chair or Minor Program Director. *Note:The written paper (10 pages minimum) with oral presentation/ defense previously required at the end of the minor program will be incorporated as one of the requirements in completing LS 136 – Strategic Human Resources Development.


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JGSOM Minors

Project Management OBJECTIVES:

Business across industries are valuing project management skills more and more for the successful planning and execution of various initiatives, including the likes of research, marketing campaigns, product development, business process reengineering, construction, mergers and acquisitions, and even corporate restructuring. In fact, in a survey of recent Ateneo graduates, project management has been called out as a field of study that they would have wanted further emphasized in the curriculum given their current experience in the workplace. To address this gap, the John Gokongwei School of Management is introducing the Minor in Project Management which provides coverage of both the technical and social aspects of managing projects. It likewise provides an avenue for students to apply the tools and techniques in managing scope, time, quality and resources in a two semester long, real-life project. Moreover, the minor program can actually be the first step in gaining certification from the Project Management Institute (PMI) as it fulfills the latter’s 35 hour formal instruction requirement.

REQUIREMENTS FOR MINOR PROGRAM

• LS10/LS100 *Note:There is no information yet on the required grades on these subjects to be able to apply for the minor program.


Required subjects to complete the minor program • POM 199.2 – Project Management Fundamentals • POM 199.2 – Project Management Fundamentals • POM 199.3 – Project Management Tools and Techniques • POM 199.4 – Managing Project Teams • POM 199.5 – Strategic Project Management • QMIT Decision Science or LS People Management elective under the advise of the PM minor director.

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Shifting Experiences

Shifting Experiences “First things first. It is important that you are 100% sure you want to shift. Go to the guidance, and take a look at the course descriptions again and perhaps seek some advice from the counselor, it helps...” “The SOM office will give you a basic list of requirements [depending on which course you are shifting to and from]... letter of intent to program director, my contact details, a photocopy of my grades, and a 2x2 ID photo. When you plan on shifting, be sure that you do it as soon as possible...” “...you will need an extraordinary amount of patience and energy in dealing with the offices... You’ll need to secure a Load Revision Form, and fill out all the details needed, such as your reasons for shifting. Then you will have a very long trip of waiting for offices to sign your papers. Some of the places you’ll need to go to are SOM, the Registrar, and the ADAA. After this, the program director will interview you, and he will explain to you the course grade requirements and subjects...” “Shifting generally shouldn’t be difficult as long as you meet the requirements... it’d be better if you went to the department regularly to know your shifting status (if they don’t already give it to you at once), or you can check AISIS...[to avoid delays and confusion in signatures needed and interview schedules]”


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Majors & Minors Tips

Majoring & Minoring Tips SOM Minors “Most minors can only be started in 3rd or 4th year, try and take a look at the subjects you need to take per minor to see which one best suits you.” Double Minoring “This situation can be better managed by planning ahead, in my opinion. Take into consideration the following: (1) possible units during summer (you’re allowed a maximum of 9); (2) free electives and major electives (most often in your senior year, though some opt to take these electives earlier). Knowing these may make it possible to double-minor and finish on time.” “Will I finish it? - Extremely important; taking subjects for a minor you suddenly feel no motivation to study for and complete only wastes units basically, you’re wasting time and tuition. What fulfillment do I get from it? - If you actually HAVE an answer to this question, then you can seriously consider pursuing your minor.... [Increase of employment opportunities; lack of specialization with core subjects; personal satisfaction and gratification]” “There’s no ‘formula’ as to the ‘best’ combination. For so long as you feel that it contributes to your self-growth and the pursuit of knowledge, then go on ahead. Minors are an opportunity to break free from the static rigidity of your major... and gives you different perspectives of the world.” Double Majoring “It’s really difficult to double major. Chances are you will be delayed. But make sure you have good relationships with both departments cause they will be the ones who will be helping you all throughout. Best to pick a course that compliments your other course. Try and make your own ‘ideal IPS and coordinate with the program director to see your options.”


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JGSOM Sanggu Majors & Minors Manual

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