HPE Storage Portfolio and Positioning

PowerU owerUP P Traini raining ng HPE Storage to rage Portfo ort folilio o and Pos Posit itio ioni ning ng

August 22 2017

Ag A g end en d a HPE Storage Portfolio Overview Fabric Attached Storage Entry Storage Storage Networking Hyperconverged BURA Positioning and how to sell

Ag A g end en d a HPE Storage Portfolio Overview Fabric Attached Storage Entry Storage Storage Networking Hyperconverged BURA Positioning and how to sell

Forbes: orb es: Things hin gs to look loo k for in Enterpr Enterprise ise Stor Storage age in 2017 2017

A cc eler ated Flas Acc Flash h Storage Growth

Slower Growth Growth for Public Cloud

Increased Use of Server Se rver Based Storage

New Technol New echnologies ogies and Data Models

HPE HPE Stor Storage age portfo por tfolio lio & categories categori es Storage networking

Fabric attached storage

HPE 3PAR StoreServ High end and midrange mission-critical Tier-1 storage arrays designed for IT-as-a-Service (ITaaS)

HPE XP7 Tier-1 high-end storage for traditional data centers requiring the highest availability or performance

HPE StoreFabric Fibre Channel Switches, Directors, Converged Networks, HBAs, CNAs Transceivers, Cables SAN software

HPE MSA Entry-level SAN storage arrays

HPE StoreEasy File storage appliances and gateways

HPE StoreOnce Disk-based backup and recovery appliances with federated deduplication

HPE StoreEver LTO tape, DAS and LAN autoloader, MSL tape libraries, media ESL tape libraries

Software-defined storage

Entry storage

D2000 D3000 D6000 Disk enclosures

Backup & data protection

HPE StoreVirtual 3200 Optimized converged storage appliances built for virtualization

HPE NIMBLE Predictive Flash from Entry to Midrange

OneView HPE HPE and HPE StoreVirtual VSA StoreOnce VSA StoreFront Software-defined Software-defined Converged storage for storage for scale-out storage backup primary storage management and and recovery CI management

Hyperconverged

HPE Simplivity 380 Built-forenterprise software defined hyper converged infrastructure

Fabric Attach Storage HPE XP7 Array HPE 3PAR StoreServ 20000/9000/8000 Series

Miss ion Critical Hybrid Flash with XP7 Mission-Critical, Flash-Optimized, Tier-1 performance at midr ange affordability Ready with Alw ays-on, seven 9’s availability f or mi ssion-crit ical applications Robust end-to-end HP Disaster Recovery solutions: servers, network and storage

Protected with robust data protection in every f eature Never lose data; never corrupt data and protect with encryption

Safe to reduce risk for data and operations wit h new availability soluti ons New Active Active High Availability disaster resistance for fourteen 9s and Always on Disaster Recovery with fully non-disruptive XP Online Data Migration

Fast for ultr a high performance with more consolidation oppor tunity Serve the most demanding applications and reduce the number of storage arrays

Lower to r educe power/cooling costs , floor s pace, and r ack requirements Reduce data center, capital and operational costs by refreshing legacy arrays

XP is “ Top of the Mountain” When Availability Matters HPE Leads the pack XP7 7x9

Greater than 99.99999% Availability: • XP 7: 0 downtime across entire customer base since product inception

6x9

• Single System highest availability rating in industry (higher than HDS)

• 14 x 9’s A/A Replication 5x9

HPE 3PAR StoreServ The Right Architecture for ITaaS in the Next Gen datacenter flash Autonomic : Respond 8x 1 faster to un predictable workload demands Unify management of block, file, and object access with self-optimizing storage.

Efficient: Cut capacity requi rements by 75%2 Maximize ROI with hardware-accelerated in-line deduplication, compression and shared capacity for block, file, and object access.

Multi-tenant: 99.9999%3 data availability with assured QoS Reliably consolidate mixed workloads. Reduce risk with flash-optimized data protection to HPE StoreOnce.

Federated: Non-disrupt ive data mobility between systems Refresh storage seamlessly and load balance across midrange, all-flash, and enterprise arrays.

Eliminating distinctions between Midrange and Tier 1 Polymorphic Simplicity – Storage without Boundaries ONE Archi tectur e from Midr ange to High-end

• Midrange – Flash – High-end • Common Tier-1 Feature Set • Interoperability end-to-end Only HPE 8440

20840

20850

20800 9450 8450

8400 8200

When Perfo rmance matters When Scale matters When Value matters 8200 AFA starting at $19k

20840/20850 – 3.8 million IOPS @ <1 ms latency 9450 – 2 million IOPS @ <1 ms latency 8450 – 1 million IOPS @ <1 ms latency

20800 / 20840 – up to 6 PiB raw capacity 8440 – up to 3 PiB raw capacity

3PAR Gen5 Thin Express ASIC The Heart of every 3PAR Zero detection and Hash Generation TightlyCoupled Clustering High Bandwidth, Low Latency Interconnect

Data Integrit y T10-PI Persistent Checksum

Fast RAID 10, 50 & 60 Rapid RAID Rebuild Integrated XOR Engine

Watch the “Understand the 3PAR ASIC” video: http://www.youtube.com/watch?v=LmQMqWNGA7E and the “3PAR Architecture ChalkTalk”: https://youtu.be/MaTU2xc23NE

Mixed Workload & CPU Offload Independent Metadata and Data Processing

Low Latency Cache Mirroring Minimal CPU cycles required

Converged Block, File, and Object Access For the 7000c, 8000, 9000 and 20000 family Applications FC, iSCSI, FCoE

One Converged controller

One Management experience

Databases FC, iSCSI, FCoE

Virtualization FC, iSCSI, FCoE

File Serving CIFS, NFS

One Capacity group

Object Access REST API

The complete HPE 3PAR software portfolio

Management

Protection

Optimization

Efficiency

StoreServ Management Console Command Line Interface System Reporter Service Processor File Persona Smart SAN HPE OneView integration WSAPI, SMI-S and SNMP OpenStack integration VMware integration Dockers containers support

Remote Copy Peer Persistence & CLX Recovery Manager Central Data-at-rest encryption File Store snapshots Persistent Checksum Persistent Cache Persistent Ports Virtual Domains Virtual Lock and File Lock VSS Provider

Adaptive Sparing Adaptive Flash Cache Priority Optimization Federation (Peer Motion, Online Import) Adaptive Optimization Express Protect Adaptive Reads and Writes Express Writes Autonomic Cache Offload Mixed Workload Technology

Zero Detect Deduplication Compression Data Packing Thin Provisioning Virtual Copy Thin Conversion Thin Persistence Express Layout Express Indexing Express Scan

Predictive analytics powered by StoreFront Remote

Entry Storage Nimble Storage Enclosures D3000 / D6000

HPE MSA Storage 1040 / 2050 / 2052

HPE StoreEasy 1000 / 3000

HPE Softw are-Defined Sto rage VSA

HPE StoreVirtual Storage 3200

#1

Entry FC SAN MSA Storage

#1 NAS under $15K StoreEasy Storage

Over 20K In production

StoreVirtual VSA

Nimble Storage Ready for a radically simple approach to flash storage

Reliably Fast

InfoSight Predictive Analytics

Multicloud Flash Fabric

Radically Simple

Cloud Ready

Nimble Storage product family overview

Performance (IOPS)

Capacity (Effective TBs)

All Flas h Ar ray s

Adapt iv e Flash Arrays

AF series Storage Tier

Usage/ Workloads

CS series

Primary storage High performance Tier 1 & Tier 2 primary applications

Other Tier 1 or Tier 2 primary applications

Second ary Flash Arrays SF series

Secondary storage Veeam, DR, dev/test, other secondary nonmission critical apps

Targeted models to k ick-start Nimble Storage on HPE price list Initial wave of models; remainder to follow in FY18

AF9000 AF7000

CS7000

AF5000 AF3000

CS5000

SF300

CS3000 SF100

AF1000 All Flas h Ar rays for high performance primary applications

CS1000

Secon dary Flash Arrays for Veeam, disaster recovery, dev/test, and other secondary apps

CS1000H Adapt iv e Flash Array s for other primary applications

NEW HPE MSA 2050/2052 Storage Serious flash storage. Don’t let the simplicity and low cost fool you. 200,000+ IOPS starting at und er $10K for affordable app acceleration Flexible base model delivers 2x more performance than previous generation for the same price. Save 40% on hybrid flash model with all-inclusive software and 1.6 TB of SSD capacity included. Flashready

Advanced dat a services wit h no exper ience requir ed Easy to install, easy to use, easy to maintain—no storage expertise necessary. Automated tiering dynamically responds to workload changes, so you don’t have to.

MSA 2050 Flexible Base Model

Keep your business r unning with expanded data protection features New virtualized snapshot technology makes data protection and instant recovery a snap. Remote replication with FC and iSCSI supports affordable disaster recovery.

Grow flexibly now and into the future Data-in-place upgrades protect drive investments and eliminate data migrations Start small and scale as needed with any combination of SSD, Enterprise or Midline SAS drives

1.6 TB Flash Included

MSA 2052 Hybrid Flash Model

(1)

HPE StoreEasy Storage: #1 NAS famil y for under $15K

For customers who need primary storage for unstructured file & application data Getting started

Building momentum

Business expansion

Stor eEasy 1650 Stor eEasy 1450 Rack mount to consolidate users’ documents, images, audio, and videos

Stor eEasy 1550 Tower to consolidate users’ documents, images, audio, and videos

Stor eEasy 1650 Expanded Capacity-optimized rack mount for growing numbers of users and their files, bulk data, and some application workloads too

Stor eEasy 1850 Performance-optimized rack mount for growing numbers of users, all their files, and application workloads too

Stor eEasy 3850 Gateway Highly available 2-node rack mount for file services on HPE storage arrays

Stor eEasy 3850 Gateway B lade Highly available blade for file services on HPE storage arrays

Enclosures – D3000/D6000 Enclosures best fit when – Customer has a need to expand storage capacity outside of a server’s internal storage capabilities. D3000 • 2U,

6Gb or12Gb SAS - SAS 2.0/3.0 • 12 LFF / 25 SFF Drive bays • Dual power Supplies and fans – Increased system throughput with endto-end 12Gb SAS and Smart Carriers – Dual Domain, Zoning – Scalability to 96/200 HDDs – Direct attach behind: HPE Gen8/9 ProLiant, Integrity servers and cClass Bladesystems

D6000 • 5U, 6Gb SAS

• SAS 2.0 • 70 LFF HDD drive bays – 6Gb SAS host connectivity – Dual Domain, Zoning – Direct attach behind: HPE Gen8/9 BladeSystem and HPE Gen8/9 ProLiant DL/ML servers

Manage your small and midrange business’s growing storage needs by deploying the HPE D3000 or D6000 Disk Enclosures. Lowcost, flexible, tiered external storage system supporting 6Gb or 12Gb SAS with both Large (3.5”) and Small (2.5”) form factor drives. The new D3000 Disk Enclosure utilizes Gen8/9 Smart Carriers and is the preferred solution for ProLiant Gen9 servers. HPE D-Series Disk Enclosures are ideal for small application environments in small and medium businesses, remote offices and departmental locations.

Software-Defined Storage - StoreVirtual VSA Build shared storage resources within the server infrastructure Agile

9 yr.

Five 9’s HA

SDS pioneer

Robust data services across all platforms

20K+ 1

VSAs WW

1. StoreVirtual VSAs sold in production environments, based on shipment data

Create shared storage on any x86 server with VMware vSphere, Microsoft Hy per-V or KVM

Flexibly choose what works best in your environment – any form factor, media, or vendor Pay-as-you-grow, up to 1.6PB per management group

Reliable Proven 99.999% high availability for business continuity Always online – scale, update, upgrade w/ no downtime

Economic Reduced CAPEX – footprint, networking, power & cooling Maximize storage capacity & performance for a leaner, more cost effective storage solution

Storage Networking Indust ry’s mo st co mpr ehensive Gen6 32Gb and Gen5 16Gb Fibre Channel techno logy p ortf olio

HPE StoreFabric

#1 >25K

Installed SANs World Wide SAN implementations World Wide

Trends driving Next-gen Data Center

Hi-demand compute

Servers

Highperformance cost Applications

High-density Server Virtualization

Risk

Storage IO Complexity workloads

Bandwidth intensive flash Storage

Data Center modernization starts with re-designed Fabric Infrastructure

High-IOPS capable

Flash Storage

Gen6 Fibre Channel Accelerate data access, adapt to evolving requirements, and drive always-on business operations with Gen6 Fibre Channel Solutions. Breakthrough Performance

Shatter application performance barriers supporting up to 1 billion IOPS

Simplified manageability

Increased Reliability

Investment Protection

Achieve greater control and insight to identify problems and maintain SLAs

Deliver business resiliency at scale with Gen6 FC and IP Storage Extension

Protect investments to meet evolving storage requirements

HPE Gen6 StoreFabric Family Flash Forward into Gen6 with the latest in 32 Gb opportunities –Attach, Attach, Attach

HPE Smart SAN fo r 3PAR • SAN aware intelligenc e • Aut om ati c Ho st Pro vis io ni ng • Target Driven Peer Zoning • Supported on StoreFabric FC HBAs, B-series Switches/ Directors and HPE FlexFabric 5900 Series Switches • FC investment protecti on 32 Gb support

Director Blades

32 Gb Switch Blade

32 Gb ISL Blade

HPE SN1600Q 32 Gb HBA HPE SN1600E 32 Gb HBA

Optics & Cables

HPE SN3600B 32 Gb FC Switch (8-24 Ports)

HPE SN6600B 32 Gb FC Switch (24-64 Ports)

HPE SN8600B 4-slot Director(48-256 Ports)

HPE SN8600B 8-slot Director (48-512 Ports)

HPE Smart SAN for 3PAR StoreServ Extending ease of use beyond the boundaries of the all-flash array to the SAN HPE Differentiated SAN zoning in Minutes not Hours

The only all-flash system with built-in automated SAN con figuration New: 3PAR SSMC 3.1 Integration

80%

99%

fewer steps

less time

Simplification through standards

Server

FC SAN

New: 3PAR Federation Zoning

New: Expanded ECO System and diagnostics

Less human errors = More uptime SAN Resiliency = Healthier SAN

Supported configurations • Fibre Channel deployments • StoreFabric B-series SANs, HPN 5900CP • StoreFabric FC HBAs • Gen6 or Gen5 FC SANs

Ideal for • Starter Kit – type customers • It Staff with limited SAN administration resources • Seasoned SAN administrators with larger FC fabrics

Hyperconverged Built-for-enterprise software defined hyper converged infrastructure Majority of customers run

HPE SimpliVity 380

>75% of virtualized workloads on HPE SimpliVity >1/3 with

>100:1 Data Efficiency 1/2 see

>50% Performance Improvements

The evolution of hyperconvergence Other Hyperconverged Solutions

Integrated Systems

Legacy Stack

Servers & VMware

Storage Switch

HA Shared Storage

Backup & Dedupe WAN Optimization Cloud Gateway SSD Array Storage Caching

Data Protection Apps (Backup & Replication)

Pre-integrated storage & server

Converge only storage & server

HPE SimpliVity

HPE offers a full portfo lio of solutions to meet customer needs Hyperconverged

Composable

VM-only workloads and Generalist Admins Ideal for Midmarket and ROBO thru enterprise

Any app and scale. Physical, VM, or Container Ideal for Enterprise IaaS and DevOps

Hyper Converged 380 VM vending

– 2-node minimum configuration – Enterprise data resiliency – Intuitive user experience – Self-service VM vending portal – Deploy VMs at cloud speeds – Operate with cloud efficiency – #1 in CRN usability

HPE SimpliVity 380 Advanced data services

– 2-node minimum configuration – Built-in enterprise data protection and resiliency – Always-on compression and deduplication – Policy-based VM-centric management – Built in data backup & DR – Automated storage utilization and efficiency – Scores 4.9 out of 5 in Gartner Peer Insights

Synergy Infrastructure as code

3PAR Flash composable Tier-1 storage for Synergy

DEPLOY at cloud speed

BUILT-IN data protection

SIMPLIFY IT Operations

GLOBAL Unified Mgmt

REDUCE CAPEX costs

ACCELERATED Data Efficiency

The HPE Simpl iVity Data Virtualization Platform

Guaranteed Data Efficiency

Built-in resiliency, backup, and disaster recovery

Global VM-Centric Management and Mobility

‒ Always-on compression and deduplication

‒ Full logical backups with near zero overhead

‒ Policy-based, VM-centric management

‒ All data at inception, globally

‒ Guaranteed 60-second restore of 1TB VM

‒ No LUNS, shares, or volumes

‒ Offloaded to OmniStack Accelerator ‒ Guaranteed 90% capacity savings across primary storage and backup

‒ Granular RTOs and RPOs from hours to seconds ‒ Simple, affordable offsite DR ‒ RAIN + RAID protection of data

‒ Right-click operations ‒ Native tool integration ‒ Single view of all data centers and ROBOs

HPE SimpliVity 380: the new powerhouse in hyperconvergence The industry’s most powerful hyperconverged platform for enterprise, uniting best-in-class data services with the world’s bestselling server

Powerful All IT infrastructure and advanced data services in a single building block

Simple Intuitive per-VM management with rapid deployment and scale

Efficient 73% TCO savings compared to traditional infrastructure and up to 49% cheaper than AWS

Backup & Data Protection HPE StoreOnce 3000/ 5000/6000

HPE StoreOnce VSA Software-defined storage

HPE Recovery Manager Central (RMC)

HPE StoreEver Tape LTO/MSL Tape Libraries ESL G3 Tape Libraries

#1

in tape media drives and automation

#1 in tape automation with a 31.2% share of revenue

#1 in tape drives with a 42.8% share of revenue

#1 in LTO tape media with a 31.2% share of revenue

HPE – Backup, Recovery & A rchiv e (BURA) Solution Portfol io

Entry

Scalable entry to midrange

HPE StoreOnce 3000/ 5000/6000

DATA PROTECTOR HPE StoreOnce VSA Software-defined storage HPE Recovery Manager Central (RMC) HPE StoreEver Tape LTO/MSL Tape Librar ies ESL T960/TFinity Tape Libraries

Scalable midrange to enterprise

Enterprise Powerhouse

HPE StoreOnce Systems

Positionin g Overview

Enterprise

SMB Customer Needs

StoreOnce VSA

Lowest cost / software-defined

√

Small to medium data center & branch office protection

√

StoreOnce 3100

StoreOnce 3520/3540

√

√

Large datacenter protection Pay as you Grow (Scalable)

√

√

StoreOnce 5100

StoreOnce 5500

StoreOnce 6600

√

√

√

√

√

√

High Availability

√

Scale-out performance & capacity

√

Need highest performance ingest & restore

√

√

HPE StoreOnce Recovery Manager Central 4.0 (RMC) Converged data protection HPE StoreOnce Recovery Manager Central (RMC) software integrates HPE 3PAR StoreServ primary storage or HPE Hyper Converged 250 System (HC 250) for VMware with HPE StoreOnce Systems to provide a converged availability and flat backup service that augments traditional backup approaches. Combining the performance of snapshots with the protection of backups, StoreOnce Recovery Manager Central enables fast, efficient, reliable, and simple protection for your business-critical applications. It also have the ability to create a Peer Copy of snapshot between HPE 3PAR StoreServ and StoreVirtual VSA to enhance data availability

New additions to our data protection portfolio StoreOnce CloudBank and RMC 4.1

Nimble Storage Secondary Flash

• • •

• • •

Source: HPE testing of RMC compared to traditional server-based backup

Positioning and How to sell

Industry’s Most Complete Flash Portfolio Enterprise

Small-Sites

Extreme

We’ve got flash solutions for our smallest to our most extreme customers

MSA

SimpliVity

Nimble

3PAR

HPE XP7

Most affordable acceleartion – storage for the performance needs of small sites

Hyperconverged – software defined infrastructure that makes hybrid IT simple

Simplest – predictive and cloud ready all flash and hybrid-flash storage

Most flexible – unified storage for the all-flash datacenter

Extreme availability

HPE Confidential: HPE, Nimble Storage, and Partner Use Only

When Your Data Really Matters HPE High End Storage Delivers

XP7

3PAR Disaster Recovery Cluster File System Integration for Active/Active Site Replication

Replication

(Peer Persistence)

High Performance

Performance

Up to 3 Million IOPS with sub-millisecond latency Mission Critical Only Guaranteed 6 x 9 single system in the market

Disaster Avoid ance Up to 3 DC Replication plus Active/Active Volume (HA), Near Zero sec RPO, RTO Very Low Latency Up to 4 Million IOPS with sub-millisecond latency

Fault Tolerance

Fault Tolerant 100% Data Availability Guarantee supporting Open System, Mainframe & Non-Stop.


Tier 1 For Everyone…in Every Way Beyond Resiliency, Services & Software Matter HPE For Every Need • All Flash Data Center (3PAR) • Synergy & Composable (3PAR) • Third Party Storage Virtualization (XP) • Guaranteed Millions of IO with sub-millisecond latency (XP) • Mainframe & Non-Stop & Open Systems (XP) • “Everything” as a Service Operations (3PAR) • Active/Active Data Centers (3PAR & XP) • Virtualization, Automation, Container Integration (3PAR)


A. Recognize the buyer, their top priority, and desired outcomes Most people self-select, the path comes from understanding who you are talking to Affo rd abi li ty

Change

“I don’t need bells & whistles”

“I don’t want to buy storage”

“I want a new st orage approach” “I need the most feature rich s torage”

IT Generalist Looking for the most performance with minimal cost

Line of Business or VM Admin Desires a new approach to infrastructure for lower OpEx and consolidation

Storage Savvy Buyer VM and App Centri c Buyer VM/App/Storage Admin within an Wants dedicated performance and hooks into cloud but seeking established datacenter, displacing non-traditional storage experience legacy but desires tier-1 c apabilities

start with MSA

start with SimpliVity

Simplicity

start with Nimble

Flexibility

start with 3PAR

B. What are the project or opportunity requirements Even with self-selection there is workload affinity to certain classes of infrastructure Affo rd abi li ty

Change

Simplicity

Flexibility

start with MSA


start with Nimble

start with 3PAR

Use for: Small deployments

Use for: VM/VDI consolidation

Use for: VM / MS apps / Container

Use for: VMs / OLTP Analytics

Consolidate a few apps with good price/performance but limited SLA requirements

Productivity and collaboration, small private cloud for VMs or moderate SQL DB demands

DBs, Emerging applications and SaaS at service providers plus public cloud on/off ramp

Large private cloud, performance databases, Synergy Attach, and ITaaS at service providers

consider SimpliVity or Nimble for more data services or StoreVirtual for lower cost

consider Nimble if open to new approach but has physical hosts and non-HC needs

consider 3PAR for greater configurability, performance, and multi-tenant scale

consider XP for fault tolerant availability and performance

When Budgets are

When you hear HCI or

ISCSI – Single Array or

FC Attach – Multi Array -


C. Who is the competition and what’s already installed? Hunt aging Dell EMC midrange with the right play but don’t step on our own install base start with MSA


start with Nimble Storage

start with 3PAR

Competitors (in order) Shortlist is OEM’d / low-cost

Competitors

Competitors

(in order) Shortlist is new-gen startups

Competitors

1. Dell PowerVault MD and SCv2020 2. Dell EMC VNXe and Unity 300 3. IBM Storwize V3700/5010/5020

1. 2. 3. 4.

1. Dell EMC Unity 300 / 400 and Compellent 2. NetApp FAS / AFF 3. Pure FlashArray //M10/20/50/70 + Pure1 (vs. InfoSight) 4. Other flash startups (Tegile, Tentri, etc…)

1. Dell EMC VMAX and Unity 500 / 600 2. Pure FlashArray //M50, //M70, //X70 3. NetApp FAS / AFF 4. IBM FlashSystem 5. HDS VSP G & F

Installed Base Nimble or SV4000 refresh? Go with Nimble and upgrade to all-flash

Installed Base 3PAR refresh? Move to 3PAR All Flash and attach StoreOnce

Installed Base MSA Refresh? MSA 2052 or move to Nimble / SimpliVity

(in order) Shortlist is HCI and SDS

Nutanix VxRAIL VCE SDS-HC with VSAN or Storage Spaces

Installed Base SV4000/VSA or HC Refresh ? Consider SimpliVity or Synergy + 3PAR/SV VSA

(in order) Shortlist is established tier-1


Why one or the other: Some simple qualification questions Positioning statement

Level 1 Requirements: If yes, there is only one answer

Level 2 Considerations : Indicators but specs must fit

Level 3 Deal Specific

MSA

SimpliVity

Nimble

3PAR StoreServ (midrange)

Most affordable storage for the performance needs of small sites

Hyperconverged offering with built-in data protection

Simplest, predictive storage with analytics-driven s upport

Most flexible Unified Storage for tier-1 all-flash enterprise datacenter

• Already looking at HCI

• Wants alternative to 3PAR

• Zero RPO or Sync-Repl. Requirement • Unified file and block • Non-standard OS connectivity • Wants alternative to Nimble

• HCI competitors in the deal • Refreshing compute + storage • Re-architecting backup + primary

• Mostly competing with start-ups on short list • Volume mobility to public cloud • Self-install and self-upgrade • Customer favors iSCSI • Looking for better support experience

• Mostly competing with established vendors on short-list • Growing over 1PB raw in single system • Performance over 300K single system • Customer favors Fibre Channel

• Budget under $20K

• Bang for the buck • Zero interest in deduplication, compression, or high availability

Account history and relationship with Nimble / SimpliVity / HPE / Partner Size and nature of existing deals (tied to other HPE opps) Deal stage and sales cycle Composition of the deal is HPE Centric stack vs. mixed competitor stack Financial or margin dollar contribution


Why one or the other: Qualify based on requirements and capabili ties MSA

SimpliVity

Nimble

3PAR StoreServ (midrange)

Positioning statement

Most affordable storage for the performance needs of small sites

Hyperconverged offering with built-in data protection

Simplest, predictive storage with analytics-driven su pport

Most flexible Unified Storage for tier-1 all-flash enterprise datacenter

Starting Street Price

$8K and up

$40K (2-nodes)

$20K and up

$35K and up

Controllers Configuration

2 node dual-controller

N node. Active –Active.

2 node dual-controller. 6-nines

2 to 4 node Mesh-Active with zero RPO/RTO (midrange). 6nines

Connectivity

SAS, FC and iSCSI (strongest in SAS and FC)

NFS (vSphere), SMB (with HyperV)

iSCSI or FC (strongest in iSCSI)

Mixed FC, FCoE, iSCSI, SMB/CIFS and NFS (strongest in FC; complex topologies)

Scalability (per array)

Up to 220K read IOPS, 5.3GB/s sequential read 1PiB raw capacity

Up to 32 nodes. 16TB raw per node Avg. 55K IOPS per node 1.5GB/s random reads

Up to 350K read IOPS 4.3GB/s sequential read 1.3PiB raw capacity

Up to 2M read IOPS 34GB/s sequential read 6PiB raw capacity

Replication and data protection

Async; local and remote snapshots

Built-in Data Protection. 10 min RPO via GUI. 1min through CLI. Stretch clusters

Async; built-in app-aware snapshots and integrated data protection

Sync and async; stretch clusters; app-aware snapshots and data protection

Analy tic s

–

Good - vCenter monitoring @ VM/cluster level. OmniView – For deeper monitoring

Best – Predictive (InfoSight) with full infrastructure visibility (VM Vision)

Good – Telemetry for capacity/perf planning and system health (StoreFront)

Automated, remote and onsite


What to look for : Opportunity attributes Choosing the right External Flash Storage Attr ibut e

MSA

Nimbl e Sto rag e

3PAR Stor eServ

Affordable performance

Simplicity and public cloud hooks

Flexibility and depth of data services

Simple host connectivity including direct attached to servers

New approach for management of storage and automated support

Entrenched IT operations processes looking to adopt and go with flash

Limited disaster recovery demands

Straightforward disaster recovery

Stretch clusters, multi-site DR, zero RPO/RTO

Starting price

Typically $8K onwards



Popular use and workload type

One to few applications in small deployments by any size organization

VMware vSphere, SQL Server, collaboration applications

VMware vSphere, Oracle Database, SAP HANA, SQL Server

Environments

Windows, Linux, and other mainstream operating systems

Windows, Linux, and other mainstream operating systems

Broad range of mainstream and specialized operating systems

Block storage deployments

Block storage deployments

Block and File (Unified) deployments

1. Dell PowerVault MD and SCv2020

1. Dell EMC Unity and Compellent

1. Dell EMC Unity and VMAX

2. Dell EMC VNXe and Unity 300

2. NetApp FAS and AFF

2. Pure FlashArray

3. IBM Storwize V3700/5010/5020

3. Pure FlashArray

3. NetApp FAS and AFF

4. Other storage upstarts

4. IBM FlashSystem

Desired Outcomes

Primary competitor offerings in rank order

5. HDS VSP G and F Series


Where to hunt and who to target: Sweet spots f or technology refresh conversations Choosing the right External Flash Storage Refresh of…

Start with…

But think about alternative…

3PAR

3PAR

Nimble if simplicity, support, and public cloud are imperative

Nimble

Nimble

3PAR if greater flexibility, data services depth, scalability or stretch clusters are imperative

MSA

MSA

Nimble if flash-optimized data compaction or greater scalability is imperative

Transition Opportunity StoreVirtual 4000

StoreVirtual 3200 with stretch cluster if cost sensitive and small scale with no data compaction needs; Nimble

SimpliVity if timed with server refresh to avoid Nutanix attack 3PAR if large scale or stretch clusters are required

Other vendors’ arrays

Determine ‘lead with’ based on prioritized requirements, workloads, and incumbent platform


Where to hunt and who to t arget: Sweet spot s for starting use case conversations Choosing the right External Flash Storage Use case Storage for private cloud and ITaaS at Service Providers Customer wants to offer storage as an IT service to multiple internal tenants

Dedicated storage for small sites One to few small applications

Emerging applications and SaaS at Service Providers Customer is exploring emerging apps and infrastructure approaches, e.g. containers

Start with…

But think about alternative…

3PAR

Nimble if simplicity or public cloud hooks is a higher imperative than scale and SLA

MSA

Nimble if flash services (compaction), simplicity, or public cloud hooks are an imperative

Nimble

3PAR if greater flexibility or scalability is an imperative

Nimble

3PAR if flexibility, data services depth, scalability or stretch clusters is an imperative

3PAR

MSA if maximum performance for minimal investment is an imperative Nimble if a virtualized database with need for public cloud hooks

Public cloud on/off ramp Customer has a cloud first strategy and desires storage path to/from public cloud

OLTP Databases and Analytics Talking to DBA or custo mer is boosting

HPE Storage Portfolio and Positioning

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