Secrets Of Writing Headlines That Could Make You Rich by Peter Peter Sun Your Guide To Success In Writing Profitable Ads And Sales Letters
Table of
Contents ______________ Sect Sectio ion nI
How How To To Wri Write te He Head adli line ness Tha Thatt Get Get You You Up Up To To 19 19 Tim Times es Greater Response To All Your Ads, Letters and Brochures
How To Target Your Market With Your Headlines 10 Honest Money Making Words For Your Headlines 5 Essential Rules For Writing Effective Headlines Important Note On Targeting How To Find The Best Headline For Your Product 9 Different Headline Types
1. 2. 3. 4. 5. 6. 7. 8. 9.
The Headline Offering A Benefit The Personalized Headline The Headline With A Testimonial The Headline With A Guarantee The Discount Sale Headline The Headline With News How-To Headline The Headline Offering A Solution The Headline Asking A Question
My Favorite Power Headline Words Testing – The Gold Rule _________________ Secti ectio on II II
Thee 361 Th 361 Be Best st He Head adli line ness Eve Everr Wri Writt tten en Samples Of Successful Advertisements And Headlines That Made Them Successful
_________________
Section I
How To Write Headlines That Get You Up To 19 Times Greater Response To All Your Ads, Letter And Brochures... Please get a copy of today’s newspaper. Look at the front cover and tell me what you read... Let me guess, it probably says something like this – Cold Blooded Murder, Sex Scandal, Corruption Charges Laid, Innocent Victims Sued or something equally grizzly and sensational. Do you know why most of the main articles in newspapers start with headlines relating to disasters, murders, sex and corruption? Well, I am going to tell you anyway. It’s because that’s what what sells newspapers. newspapers. It attracts people people who read newspapers (and sometimes even those who don’t) and they buy it. The only purpose of a headline is to target the person you want to reach and to sell them on wanting to know more.
If you want proof, look at the magazine racks in the newsagents. Magazines aimed at young women such as Cleo have articles headlined – “What You Always Wanted To Know about Men, 4 Signs To Look For If He’s Cheating On You, 8 Tips On Looking Great This Summer.” Headlines sell magazines and newspapers to their targeted audience.
Magazines for homeowners and renovators such as Lifestyle Kitchens and Bathrooms have articles headlined – “12 Tips To Help You Renovate On A Budget, New Fashion Colors For Your Bathroom...”
None of the successful magazines have on their covers, or as headlines for their articles, the publishers or the article writer’s names. Let’s face it, who would buy a magazine or a newspaper with Efficient Publishing Publishing Company as the feature story. Followed by the Ron Smedley and Sarah Bushwhacker reports. None of the successful magazines have on their covers, or as headlines for their articles, the publishers or the article writer’s names.
So why is it that most businesses keep sticking the company’s name and logo on top of their advertisements or in the first paragraph of everything they do?? Or the other kind of headline that is a favorite with advertising advertising agencies and many so-called experts. This is the “Guess what I am all about – see if I can trick you headline.” These headlines are aimed at testing the reader’s intelligence and ability to guess. They are usually the result of endless corporate meetings and advertising agency think tanks.
Here are a few samples of confusing headlines. Guess what they are trying to sell... “Go for the Gong” – subtitled – “your face will be red if lose. Don’t use ‘clever’ you don’t.” Any ideas what it’s selling?? No, you lose. headlines – if you want It’s not a TV game show, a story on sexual and mating results. habits or a tale about a steep mountain climb to reach the sacred Chinese gong... It’s a full-page advertisement trying to get you to advertise in a suburban newspaper. Here are a couple couple of better alternatives... “Would you like to double your business?”... ...48 of the companies that advertise in our paper have! OR FREE report – How to reach customers spending 1.9 billion dollars with effective newspaper advertising.
Another clever headline I have come across recently is this one – see if you can guess what they are selling... JUST WHAT A SLAB OF SEASONED WOOD NEEDS. A LITTLE LITTLE MORE SEASONING. This could be selling anything from a wood stain or preservative preservative to a
new recipe. It’s confusing and written in hard to read upper case typestyle. Some better alternatives... At XYZ furniture we don’t use glues, nails, screws, hinges, stains or paints...That’s why the rugged, natural looks will last you a lifetime. OR Every piece of XYZ furniture is made from salvaged timber. ...and is guaranteed for life by its makers. A change in a headline has been tested to increase the response to an advertisement by up to nineteen times..
In both the above examples the writers assume – wrongly – that the readers will continue to read into the rest of the ad to find out what it is they are trying to say. What they don’t realize is that, “Five times as many people read headlines as read the rest of the advertisement, article or letter.”
A change in a headline has been tested to increase the response to an advertisement by up to nineteen, yes nineteen times. The best headlines are usually those that tell the reader the largest benefit they will get from using your product or service.
The best headlines are usually those that tell the reader the largest benefit they will get from using your product or service. What your product or service will do for them. This basic rule is overlooked by 95% of all the ads and selling letters I come across. Here’s what Brian Voiles, a $6,500 per ad US copywriter who’s sold millions of $$ worth of products has to say about writing headlines...
How To “Target” Your Market With Your Headlines Being clever, humorous, or abstract is one of the dumbest wastes of money you can make, when it comes to headlines and ad writing. Don’t do it.
If you run ads in general interest publications or in local magazines and your product is pest control, don’t use clever headlines like, “Got the bug to clean the house?” or “This problem affects every homeowner.” Instead, create a headline that communicates your purpose for running the ad; and then qualify the reader. For example: “If Your Home Is Plagued By Ants, Roaches, Box Elder Bugs, Mice, Or Rats, I can Quickly & Easily Get Rid Of Them Forever With An Exciting New Monthly Maintenance Service!...100% Guaranteed!” If you sell plumbing supplies to the contractor market and you run ads in “Contractor” magazine, you shouldn’t run ads that begin, “The best source of them all.” Instead, come up with a headline that (again) communicates your purpose for running the ad; and then qualify the reader. For example: “If You’re looking For A Convenient Source For Quality Plumbing Supplies, We Sell 100% Guaranteed Plumbing Parts Exclusively To Contractors At 10% Over Cost, With 30-Day Invoicing And A Special Added Discount For Orders Over $1,500.” Use the headline to qualify your targeted audience.
Do you see how these last two headlines target the prospects in the headline right at the opening of the headline? That’s what you must do. Let’s look at some other examples of this: If you want to reach people over 45, say: “If You’re 45 Or Over And Thinking Of Adding To, Replacing, Or Getting Life, Health, Or Disability Insurance, This Information Will Show You A 100% Guaranteed Way To Get It At The Lowest Possible Rates.” Or, try this one... “100% Insurance Coverage For People Over 45 With No Physical, No Waiting, No Restrictions.”
If you’re trying to target health-or weight-conscious people for membership in your health club, use a headline like this: “Here’s a Quick & Easy Way To Become Tight, Lean, Attractive, Radiant, And Remarkably Healthy In Just 45 Minutes, Three Times A Week...100% Guaranteed Or You Pay Nothing!”
Or, how ‘bout this: Results oriented headline for gyms works better.
“If You Want To Lose 15 Pounds In The Next 30 Days, Mark’s Health Club Can Quickly And Easily Do It For You In Just 30 Minutes A Day, 2 Times A Week, 100% Guaranteed For Only $35 – But Only If You Come OnBoard Before March 17th ! If you want to reach people interested in furniture, don’t use a “cutesy” headline. Instead, try: “Looking For A $1,500 Sofa Value For Just $475? We Have 150 In Stock Right Now!” Or... “Looking For Nice Furniture? We Sell Expensive Furniture At Deep Discounts – Our Average Price Is 45% Less Than The Manufacturer’s Suggested Price.” Whatever you sell, and whomever you want to reach with your offer, be specific. Call out to them in your headline. Send your message directly to your target prospects, and tell them what you’re offering, and what’s in it for them.
Being specific in your If you want to reach working women who don’t have time headline increases your to cook, say: response “Here Are 24 Fast, Easy, Inexpensive Dinner Ideas Especially Created For Working Women Who Don’t Have A Lot Of Time To Cook!”
Don’t you think that’s going to “pull ’em over?” ... you bet it will! Working women will stop in their tracks for that headline.
The point is, put your target prospects in your headlines, and you’ll prosper. Here’s another “snazzy” way to put your prospects in your headline: “Attention Homeowner!...” “Attention Lawyers...” “Attention Mechanics With Old, Worn-Out Tools...” Target groups of people with selective headlines.
Using the word “attention”, and then calling out to you precise target, you can bet you’ll get their attention! Or, you can try it without the word “attention”: “MUMS! Now You Too Can Stop...” “Janitors!...End Your Worries...” These two headlines call out directly to the target audience. This concept really is obvious, and logical if you think about it...when you’re out on the street and suddenly someone yells “HEY YOU!!!” Doesn’t that make you stop! And depending on the tone of voice being used, it could send scary shivers down your spine...or it could get you real excited! That’s exactly what you’re trying to do to your prospects. That’s the impact you’ll get, and the power of putting your prospect into the headline. How do you write a winning headline? What are the rules to follow...
10 Hottest Money Making Words For Your Headlines
Headlines that made money. Advertisers measured the response from every advertisement.
John Caples – head of the third largest advertising agency in the USA for 40 years – analyzed the most commonly used words in one hundred successful headlines. Headlines that made money. Headlines which were repeated over and over by advertisers who measured the response from every advertisement. Here is a list of the ten most frequently used words – tin the most effective 100 headlines ever written.
Next to each word you will find a figure showing you the number of times the word was used... You.....................31 Your....................14 How.....................12 New.....................10 Who.......................8
The 10 most frequent words in the 100 most effective headlines ever written.
Money....................6 Now.......................4 People....................4 Want......................4 Why.......................4
The most common words used were you and your. They are the most frequently used words in all successful advertising and marketing materials. This is because... Every advertisement, promotion or letter should be aimed at the person reading it.
You should never aim at the masses when writing. Imagine you are sitting across from the person you want to reach and write to them and them alone. ____________________
5 Essential Rules For Writing Effective Headlines 1... Headlines should appeal to the readers self interest by promising a benefit. Will it save them time, make them money, will it make the reader more beautiful or healthy, give them more miles per gallon, or a whiter wash. What will it do for them??
Don’t worry about the length of your headlines as long as you get your message across clearly.
2... Don’t worry about the length. 14 word headlines get almost as much readership as threeword headlines. It is more important to get your message across than worry about the length of the headline. 3... Put news into the headlines. The news can be an improvement of an old product, the announcement of a new product, or a new ay to use an old product. We are always on the lookout for something “new”. Something that will benefit us. 4... Never use headlines that are tricky, confusing or incomplete in their message. You are competing with an average of 350 other headlines in a newspaper or magazine. And most people are busy and read too fast to figure out what you are trying to say. They will simply move on.
Make sure your headlines are easily understood.
5... Never use headlines that need readership of the rest of the advertisement to be understood. You will lose four out of five readers at that point. Most people are too busy and read too quickly to be bothered to keep on reading to find out what you are trying to say.
_____________ IMPORTANT: Target Your Market What it all boils down to is simply this... The main purpose of a headline is to pick out the people who will be most interested in your product or service.
Any other approach is wasting your money. Prove it to yourself...
How To Find The Best Headline For Your Product
Test your headlines...
Run your usual headline. Follow it up with a new one along the lines I have been talking about. Test several different headlines to get the best response. Count the difference in orders...and thank me for making you all that extra cash!! Whenever I have to write any promotion for myself or for a client, the headline is always the part that takes me the most time and effort. I usually write 10, 20 or 30 headlines. I ask someone else to look at four or five of the best ones and pick the one that appeals to them. If the person asks me “Sounds great Peter, what is it you are selling” – I know I have a problem. However if they say “Gee, that sounds interesting, tell me more” I know I may have a winner. How do you become good at writing headlines and opening paragraphs to letters??
Well, for a start be on the lookout for headlines that attract you. Anytime you get an idea for a headline you could use for your business, write it down and file it under ‘headlines” in your filing cabinet. That way, the next time you need a headline, you’ll have something to work with. Ask other people to read your openings and have them pick the one they like out of the three or four you give them.
Reader’s Digest knows it is the “Headline” that sells the magazine.
The world’s biggest selling magazine, Reader’s Digest, selects cover stories by placing advertisements in other publications. They ask you to choose three out of about thirty articles listed in their next issues and they will send them to you in advance. The most popular request is used as the article featured on the front cover. Because that is the “Headline” that sells the magazine. Pretty neat trick, isn’t it?? That’s how they got so big!!
9 Different Headline Types According to Brian Keith Voiles, there are 9 different types of headlines you can use to sell your product or service. Let’s have a look at them... 1. The Headline Offering A Benefit. It’s effectiveness depends greatly on how well you’ve researched your market and found out what their hot buttons are.
This headline is just as it says, a headline offering a benefit. It’s effectiveness depends greatly on how well you’ve researched your market and found out what their hot buttons are. You must research your target market in order to know what benefits are going to motivate them to take action. Once you do your research, take the biggest, most desirable benefit that your market wants, put it in the headline in a compelling way, and there you have it. Example: Here’s a winning headline for people looking for opportunities to make money fast: “Make More Money Faster With This New, Cash Generating Computer Marketing System!” Here’s a winning headline for small business owners:
That’s the key to a winning headline – knowing your market so well you can offer them a powerful, compelling benefit they can’t easily get somewhere else.
“Want to spend more time making money in your business than doing the books? Here’s the book keeping software package you’ve been waiting for...100% Guaranteed!” Both of these headlines focus on a major benefit the market wants. That’s the key to a winning headline – knowing your market so well you can offer them a powerful, compelling benefit they can’t easily get somewhere else. ________________
2. The Personalized Headline.
This headline can be any combination of the all of others, but it is made personal. For example, if you have mail merge (and you should) this would be a powerful headline: “Finally, Here’s How You, Mary Jackson Can Teach Your Children To Always Get Top Grades”
This type of headline can be incredibly profitable.
The “Mary Jackson” portion of the headline is the personalization. This type of headline can be incredibly profitable. For some reason, it can motivate prospects who wouldn’t be motivated in any other way.
______________ 3. The Headline With A Testimonial.
Combine a testimonial with a guarantee in the headline and you’ve got a powerful “hand” to play.
Combine the headline with a testimonial with the guarantee headline and you’ve got a powerful “hand” to play. A headline with a testimonial is just what it says...it uses a powerful customer testimonial for the headline. “I was hesitant to get my tools form Johnson Brothers – after all, all tool dealers have the same pitch. But, I’ve come to find Johnson Brothers to be all they say they are and more. I’ve saved $32,516 with them this year alone. That says everything!” Scott Wi ll iams, Wi ll iams Constru ction Sydney, NSW
A headline with a testimonial can also use a quote from a “celebrity”. A celebrity is simply anyone who is widely known by your prospects. They don’t necessarily need to be Bob Hope or anyone like that (although
Using a celebrity can give you credibility.
sometimes that’s OK too ). The celebrity just needs to be someone respected by your target audience.
A headline with a testimonial can be combined with other types of headlines as well. _________________
4. The Headline With A Guarantee.
The headline with a Guarantee states a desirable benefit, and guarantees results, or other benefits. Here are a few ways to use a Headline with a Guarantee: Attention Ladies...We Guarantee You Will Be Completely Satisfied With Your New Look and Your Complexion Will Be Softer And Smoother, Or You Get Your Money Back! “Announcing a New Technologically Advanced Lap Top Computer That You Can Never Drop, Never Smash, and Ne ver Lose... 100% Guaranteed!”
I think you’d agree – that’s pretty powerful stuff isn’t it? Headlines with a Guarantee are really effective. They can go basically like this: “Headline, Benefits...100% Guaranteed!” People want to find out more about a product that is so good, the company actually offers a no-questions-asked guarantee.
It works very well for some of the world’s best copywriters; I suggest you give it a try. It seems to really give an added kick to the headline, making it more attention-getting, compelling, and plus people want to find out more about a product that is so good, the company actually offers a noquestions-asked guarantee. It’s powerful. For example:
“Are You Tired Of Throwing Away Your Hard Earned Time And Money On Employees Who Do You No Good Whatsoever? Here’s A New Way To Solve All Your Staff Hiring Problems... 100% Guaranteed!” If your prospect is throwing their time and money on high staff turnover, you can’t miss with this headline! And the “100% Guaranteed” is a real motivating kicker! _________________ 5. The Discount Sale Headline.
A discount sale headline tells your prospects directly, in no uncertain terms, what’s in it for them, and why they should act now. This is the best format for announcing limited-specials like this: “Take 50% Off Your Choice Of Ladies Shoes ‘Til Thursday!” or
“Get UP To 40% Off All Children’s Jackets On Monday!” The discount sale headline speaks straight-forward to your prospect. If you have a catalog of some kind, you may want to use this headline to announce special sales and discounts. Retail stories are popular for these type of ads. This headline focuses entirely on the fact that you’re inviting your prospects to take advantage of a limited-time discount. But, I’ve discovered a nifty technique you can use to make this headline even more powerful...and that is called: Using “Reason-Why Copy” Reason why copy works excellent with a Discount Sale Headline.
Reason why copy is just as it sounds. Copy that tells your prospects the exact, honest-to-goodness reason why you’re having such a discount.
Reason why copy works excellent with a Discount Headline. What you do, is just be honest. Tell your prospects the real reason why you’re offering your product for a discount. If your business is slow in the winter months, tell them: “You get the deepest discounts I’ve ever offered...60-85% off. Why? Simply because I’d rather give you a great deal on these widgets and break-even, than sell nothing, have no cash flow, and have to lay-off 3 or 4 guys. I know you’ll treat me good during our peak season, just like you always do. This is kind of a “thank-you” in a way.” If you over-bought and are over-stocked, tell them: “You see, what happened is I bought 30% too much inventory – I’m over-stocked. Since you’re already a consistent, good customer, I figured you might want to stock up on these widgets. They’re the exact same widget you pay full-price for...now they’re yours (take all you want) for only $17 delivered. That’s a whooping 83% discount!” Then, you take your discount, and your reason why and you put it into a headline: “Smith’s Brothers Is Overstocked 30%! Because You’re On My Mailing List, I thought I’d Give You First Crack At Helping Me Reduce My Inventory By Offering You These 1st Class Widgets At An Honest, True, 83% Discount! I’ve Gotta Make Room For The ’95 Models – Help Me & I’ll Save You A Small Fortune!!!” If your product or service offers something newsworthy, you may want to consider the Headline with News. Newsworthy is usually
6. The Headline With News.
Something new. If your product offers your prospect something new, something he can’t get anywhere else, you may want to consider using a Headline with News. Here’s a Headline with News Gary Halbert used: “Just Released...19 Of The World’s Top Marketing Geniuses Reveal Little-Known Marketing Secrets That Could Make You Rich!” Here’s another example of a News headline: “Announcing A New Technologically Advanced Lap Top Computer You Will Never Drop, Never Smash, and Never Lose!” or
“Revolutionary New Product Gives You The Fastest Way To Flatten Your Stomach, ShapeUp Your Hips & Thighs , Strengthen Your Back Muscles & Relieve Back Pain, Shape-Up And Strengthen Your Legs, Arms, And Waist, -- No matter where you go!!” Here is one word of caution concerning using the News Headline: Never Focus the News on the New Product or Service Itself...Always Focus On the Benefits Your Prospect Gets From the New Product or Service!
When turning features into benefits you must always lead with the benefit, and follow with the feature . Benefits are always more important than features -- always...especially in headlines! __________________ This is the headline I often use in the information business –
7. How-To Headline.
Sometimes a how-to headline is just what the doctor ordered for the situation! People like to learn “how to” do all kinds of stuff. And so, if you’re offering a strong system for showing people how to do something, you may want to consider using a how to headline. Here’s an example of a how to headline that was used for 5 months, and pocketed at least $500,000: “How To Test & Prove A Winning Sales Process So You Can Roll-Out With A Winner Every Time...” The How-To headline is one of my favorites to use...when you’re stuck for a headline you should turn to the How-to...it will at least get you going, and soon it will help you to kick-in the creative juices for coming-up with your winning headline. 8. The Headline Offering A Solution.
If your product helps to solve your markets frustration, “scaring” them into buying is doing them a BIG favor!
The headline offering a solution takes your target markets’ biggest problem or frustration (one that you can solve). It plays on the problem or frustration and makes them acutely aware of it – and then you proceed to show them how you can solve it. Here are a couple of examples of headlines offering a solution: “If You Get A Sore Throat Tomorrow And Cannot Talk For S Week, How Much Money Will That Cost You In Lost Business – Here’s A 100% Guaranteed Way To Make Sure It Doesn’t Happen To You!” “If Your Car Engine Were To Seize In High Speed Traffic Tomorrow, Will You Enjoy Your Next Six Months In A Hospital? Here’s A Guaranteed Way To Be Sure This Won’t Happen To You!”
Your prospects most powerful frustrations are basically just the opposite of all he hopes to gain. She fears losing things like: • house & home • status • job security • health • money • good looks • personal & family life • security • vitality • valued possessions • friends • sex appeal
_________________ 9. The Headline Asking A Question. This headline can work great...with only one condition...you absolutely must know your prospect.
This headline can work great...with only one condition...you absolutely must know your prospect, what she’s thinking, what her anxieties are, and what she’s hoping to accomplish. If you do know your prospects this well (and a lot of marketers do, simply because they’ve worked with them for so long) you can make powerful use of the headline asking a question. You must deeply understand the problems or wants of your target market in order to use the headline asking a question. Here’s a winning superheat, headline, and double sub-head that’s an excellent example of a question headline... Dozens of business owners have become wealthy. Many of who were on the verge of bankruptcy...
“How much money do you Really want to make in your business” You can get almost instant results with this startling new breakthrough marketing system just
tested in Australia – 36 testimonials tell of more profits, increased sales, and less work and staff with these revolutionary, easy-to-use marketing strategies. What’s Your Best Chance To Succeed In Business? The Answer Below May Surprise You... If you or your family are having more financial difficulties than you care to think about, this information may mean more to your financial security than anything you’ve ever read...
This is a big headline, and it takes up one-half of the first page of the letter...but it’s worth it! This collection of superheat, headline, and subheads really get the prospect’s attention. That’s the kind of power a question headline can have if you know your target audience well. __________________ These are the 9 basic types of headlines. They are all proven winners in most any kind of circumstance or market. They can be combined to make effective hybrids, but are good on their own as well. These have been taken from a copywriting course by Brian Keith Voiles. If you want more information on how you can write great copy call 07-5525 3455.
My Favorite Power Headline Words Here are my favorite, proven-to-work, power headline words:
1. Do You 2. Amazing 3. At Last 4. Bargains 5. Little-Known Secrets 6. Life 7. Breakthrough 8. Only 9. The Truth About 10. Now 11. Sale 12. How Would 13. Advice To 14. Love 15. Facts 16. Discover 17. Inside Secrets Of 18. Announcing 19. Yes 20. Amazing Secrets 21. Which 22. Here 23. New 24. How Much 25. This 26. Which Of 27. How To 28. You 29. Free 30. Hot
___________________
Testing – The Golden Rule As with all the other marketing concepts and strategies, the golden rule for writing and using headlines – is to TEST, TEST and TEST some more. One headline will give you up to 19 times better result than others.
One headline will always give you a much better result than the others. Maybe up to 19 times better result. ____________________
What To Do Next If you want to make your money by writing great headlines there is only one way...practice...practice...practice. Go to the next section of this manual and write out 50 headlines for your product or service using the examples given to you. Let’s say you have a furniture business. The headline ’38 Fun Easy Ways to Earn $500 Next Weekend’ becomes ’18 Ideas for Decorating Your Home With XYZ Furniture’ ____________________
Section II
The 361 Best Headlines Ever Written
How To Raise Your Child’s IQ Before It Is Even Born. How Much Are You Losing To Deadbeats Right Now? SELL YOUR PRODUCT ON NATIONAL TELEVISION FOR A PERCENTAGE OF PROFIT He Became Twice The Man At Half The Weight The Secret Of Being Wealthy PHONE WIZARD The Child Who Won The Hearts Of All One Place-Setting Free For Every Three You Buy! Do You Make These Mistakes In Job Interviews? HOW TO WRITE A GOOD ADVERTISEMENT Doctors Prove 2 Out Of 3 Women Can Have More Beautiful Skin In 14 Days Life In The Fast Lane THE CRIMES WE COMMIT AGAINST OUR STOMACHS A Breakthrough Idea For Those Who Want To Act In The Movies Which Of These 5 Skin Problems Do You Have? Test Your Ability To Ever Grow Up Here Is A Way To Become Tight, Lean, Attractive And Remarkably Healthy In Just 45 Minutes Three Times A Week. How Do You Grow $1,000 Worth of Food In A Garden This Small? Why People On The Queensland Are Healthier, Less Overweight, Stay Young Longer, Live Longer Than People Of Any Other State In Australia STOP DREAMING AND START MAKING MONEY Free Giant Cookie How To Get Out Of The Rat Race And Into The Chips
Wanted: Your Old Shredder. Get a Minimum $700 Trade In On Our New Models Throw Away Your Oars! This Is Marie Antoinette – Riding To Her Death The Chinese Secrets Of Weight Control THINK AND GROW RICH Who Else Wants To Make Big Money In Electronics Three Powerful Reasons You Should Come To My Seminar New Rubber Stamp Business Pays Beginners Up To $20.70 An Hour! If Your Bathroom Isn’t Ready In 8 Days I’ll Give You $100 Cash For Every Day We Go Over Time Who’s Making A Bundle? YOU CAN LAUGH AT MONEY WORRIES IF YOU FOLLOW THIS SIMPLE PLAN Watch Your Weight And Inches Disappear They Laughed When I Sat Down At The Piano – But When I Started To Play! $80,000 In Prizes! Help Us Find The Name For These New Kitchens Vita-Mix Makes Juice 12 Times Faster Than Other Juicers – And 400% More Nutritious Who Else Wants A Screen Star Figure? How Your Horoscope Can Bring You Wealth, Love, Success And Happiness IMAGINE ME...HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES! Why Are We Giving You These $18.50 Delicious Macadamia Nut Chocolates – For FREE? THE AMAZING SECRETS OF THE HOTTEST INVESTMENT OF THE LAST 5 YEARS!
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