Describing parts of a statute under Phil. laws.Full description
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jazz combo moaninDescrição completa
A thorough research on Newspaper industry.
Writing good headlines is essential for copy that sells. This is will help you write powerful headline . . . and put moolah in your pocketbook.Full description
Writing good headlines is essential for copy that sells. This is will help you write powerful headline . . . and put moolah in your pocketbook.Full description
parts of speech parts of speech parts of speech parts of speechDescripción completa
FUNCTIONS OF HEADLINES • Headlines give readers the news at a glance.
• Headlines draw attention and capture drama.
Beautiful princess marries prince charming; Shrek commits suicide
Third little pig found guilty of stealing mermaid’s voice
Snow White brags about not really liking
The good fairy wins prize for refusing to deliver Pinocchio’s conscience
Headlines organize the news and the newspaper newspaper.. Headlines capture a tone that is consistent to the story story.. TONE -- refers refers to voice, focus, overall identity and purpose
FUNDAMENTAL FUNDAMENT AL STEPS IN WRITING HEADLINES: 1. Read and summarize the story.
Dozens of students at Angeles Angeles City National High School became ill yesterday after being served a tuna lunch in the school cafeteria, officials said. Forty-two third-, fourth- and fifth-graders were taken to two area hospitals, where most were released after treatment for food poisoning and dehydration. Eight students were kept overnight for observation at Angeles Medical Center Center..
Guide Questions: What
are the key words?
What
is the point of the story?
What
does the lead/lede and the nut graf say?
2.
Cast the summary in a sentence.
Some guidelines: Demand accuracy. There is no place in newspapers for headlines that are not absolutely accurate. Near enough is not good enough. Keep it short and direct.
Write active, rather than passive, heads. Almost every head is improved with a strong verb. (a THESAURUS is a good investment !) !)
Ask
yourself: WHAT CAN I CHANGE WITHOUT CHANGING OR CLOUDING THE MEANING OF THE SENTENCE?
Make
every word count. Avoid headlines that waste words. “Eating" is far more direct than “being served with"
3. Shorten the sentence by putting it in headline form
The Basics of headline form: Use
present tense.
Ex: Angry GMA
promises to wipe out Abu Sayyaf Duterte wants Misuari freed
Eliminate the articles a,
Ex:
an
and
the
Skip the highway, mayor appeals to the motorists `The Aviator’ wins 3 awards
Replace the conjunction and with a comma. Example:
Pangasinan groups, execs act to revive mangroves DENR to probe Gov, son on illegal logging raps
Use figures rather than writing out numbers higher than one.
Teenager killed, 2 hurt in collision
Example:
Attack on rebel leader kills son, 3 others in Arayat
• Dr Drop op the end punctuation • Use single instead of double quotation marks • Example:
•Al-Qaeda capable of ‘devastating attack,’ says UN
Use semi-colon when there are 2 subjects.
Example:
Trapped child freed from cave; Rescuers Resc uers lauded for ‘heroic’ effort For
future-tense headlines, replace WILL with TO
Example:
3 Celebrities to appear
on game show
Supply attribution where needed Example:
Eating Eati ng mor ore e fat fat ra rais ises es ca canc ncer er risk, new study concurs New research underscores between cancer, cancer, high-fat diet di et
link
Use common abbreviations that are approved by your stylebook
Example:
Ebdane warned
of DPWH syndicate
DBM passes buck on ‘love bonus’
Avoid bad breaks Never divide a first and last name Ex: Victory for Al Gore seen Never divide a title and a name Never hyphenate to end a line Promising editEx: ing career ended by lousy head
Avoid adjective-noun break when each has Avoid a meaning distinct from its parts Ex:
Ex-con is fried
chicken chain’s manager of year • Rewritten version: Ex-con named
best manager by chicken chain
Avoid preposition-object break Avoid Ex:
Republican support for tax break guaranteed Pray for Pope; don’t speculate
4. Substitute shorter words and terms for long ones to make the headline fit
5.Avoid headlinese 5.Avoid headlinese Headlinese – cliched terminology terminolo gy of short words terminology
