Hal i naMo Mount ai nResor t :Case St udy Tr anscr i ptofHal i naMo Mount ai nResor t :CaseSt udy
Hal i naMo Mount ai nResor t ACas eSt udy Thi sfigur ei st heappr ox i mat enumberofbus i nes sesf ai l i ngannual l y . Thi si sac c or di ngt ot heDepar t mentofT r adeandI ndus t r y( DTI ) r ev el at i onsdur i ngt heSt ar t upAwar ds . 80, 000 I .Comp mpanyName Bl ueHei ght sReal t yandDe v el opmentCor por at i on Bl ueHei ght sReal t yandDe v el opmentCor por at i on TheCompan y Bl ueHei ght sReal t yandDe v el opmentCor por at i onwasor gani z edi n Oc t ober1976,t oo wn,add,i mpr o v e,andmanagean yr eal es t at es o ac qui r ed.Thec ompanyhadanaut hor i z edc api t al s t oc kofP1mi l l i on andpai d-upc api t al ofP900, 000. Th ec o r p or a t eb oa r di sc o mp mp os e do f t hef ol l owi ng: Mr .Vi c t orE.Her r er a,Sr .-Chai r man Mr s .Pat r i c i aF .Her r er a-Vi c e-Chai r man Mr .Vi c t orF .Her r er a,J r .-Di r ec t or Mr .Venanc i oF .Her r er a-Di r ec t or Mr .Vi c ent eF .Her r er a-Di r ec t or TheI ndus t r y I nJ ul y1977,Vi c t orHer r er a,c hai r manoft heboar dofBl ueHei ght s Real t yandDev el opmentCor por at i on,waspl anni ngt ol aunc hhi s
c ompany ' sfir s tbi gpr oj ec t ,ami ner al hots pr i ngr es or tatLagunaand i st obenamed" Hal i naMount ai nRes or t "andwi l l bel oc at edatPans ol , Cal amba,Laguna. I nMar c h1977,Vi c t orHer r er aas k edhi ss on,Vi c t or ,J r . ,t ot ak ean i nf or mal s ur v eyatt her es or t snear byandgat herr el ev antdat aand i nf or mat i onaboutt hem. I nMay1977,Vi c t orHer r er a,Sr .wr ot et heMi ni s t r yofT our i s m( MOT)a f or mal l et t err eques t i ngappr ov al f ort hees t abl i s hmentofar es or tat hi s2. 2hec t ar el and( 1. 5hec t ar esofwhi c hwasi nher i t edf r om hi s f at heri n1974andt her emai ni ng700, 000hec t ar eswaspur c has ed af t err eapi ngs ubs t ant i al c ommi s si onsf r om c ommodi t i est r adi ng) s t at i ngfi v er eas ons ,namel y : 1.Pr es entr es or t swi t hi nt hear eaar es t i l l v er yi nadequat et omeetnot onl yt het our i s t sbutal s ot hel oc al needsanddemands . 2.Thefi r s t c l as sr es or tpr oj ec twi l l notbes i mi l art oandnotj us tas or di nar yast heot herex i s t i ngr es or t si nt hePans ol ar ea. 3.Thel ands i deoft hepr oj ec ti sec onomi c al l yandt ec hni c al l ybes t s ui t edf orr es or tdev el opmentasi ti sl oc at edonhi ghgr oundsbut adj ac entt ot henat i onal hi ghway . 4.Al l owi nganewandbet t err es or ti nac er t ai npl ac eenc our ages k eenerc ons t r uc t i v ec ompet i t i ont hatwi l l r es ul ti nt hei mpr ov ementof f ac i l i t i esands er v i c es . 5.Thec ompanyal r eadyenl i s t edt hefi nanc i al ,t ec hni c al ,andmor al c ommi t ment soft hebus i nes sas s oc i at esandf r i ends ,whoha v eur ged andenc our agedt hem t odev el opments uc hr ec r eat i onal r es or t s ,t hat t heydeem wi l l bet hei rf ut ur es t oc khol der sandr egul arpat r ons . I I I .St at ementoft hePr obl em Hal i naMount ai n Res or t( A) Hal i naMount ai n
Res or t( B) Hal i naMount ai n Re s or t( C) Howwi l l Bl ueHei ght sReal t yandDev el opmentCor por at i onbeabl et o ha v eenoughbudgett oes t abl i s ht heHal i naMount ai nRes or t ? Whatmeas ur ess houl dbeunder t ak e nt oens ur eHal i na' sc ont i nuous gr owt handi nc r eas edpopul ar i t y ? Whatal t er nat i v esc anbepr opos edi nor dert omak eupf ort he de c r ea s edi n c omedu r i n gt h el o wmon t h s ? Howwoul dHal i naMount ai nRes or tr es pondt ot hes t andar di z at i on t hatt heT our i s tAs s oc i at i onofLagunagi v ent hatHal i naor i gi anl l y c har geso nl yP5/ per s onent r anc ef eeasc o mpar edt oot her swho c h ar ge sP7 / p er s o n? I V.Ar easofConsi der at i on St r engt h Hal i naMount ai nRes or t( A) Hal i naMount ai nRes or t( B) Hal i naMount ai nRes or t( C) 1.Companyownedbusi ness . 1.Li mi t edRes our c es . 1.Popul ar i t ygai nedt hr oughc us t omer s . 1.Nat ur al di s as t er . 1.Wor l dc l as sf ac i l i t i esandc l eanl i nes s . 2.Lowmont hs. 1.Pr i c edi ffer ent i at i on. T h r e a t s Oppor t uni t y Weakness St r engt h St r engt h
Weakness Oppor t uni t y Oppor t uni t y T h r e a t s T h r e a t s 2.Res t aur anti ns i de. Weakness 4.Res or tl oc at i on. 3.Fi r s tr es or tt ober eac hedi nLaguna. 2.Saf e t ymeas ur es . 3.Themaj or i t yoft heper s onnel . 2.Ot herc ompet i t or s . 3.Ther es or ti snearac r eek . 2.Pr i c e. 1.Theper s onnel . 2.Ot hers er v i c escompet i t or s( r es or t s )don' toffery et . 1.Compet i t or ss t ar t edbui l di ngownr es t aur ant s . 1.Dev el opedc har ac t er . 2.Lowerent r anc ef ee 3.Dr i v e wa yandpar k i ngs pac e 1.Ver ypar t i c ul ari nex pans i onandi mpr ov ement . 1.Quant i t ydi s c ount sandc har geont heus eoff ac i l i t i est hatar enot c ov er edbyt hes t andar di z at i on. 2.Cor por at eout i ngsands c hool e x cur s i ons 1.St andar di z at i on 2.Ec onomy V.Al t er nat i v eCour s esofAc t i on Hal i naMount ai nRes or t( A)
1.Bl ueHei ght sReal t yandDe v el opmentCor por at i onwoul dpl edget o t h eFa rEa s tBa nka ndt r u s tCo mp an yt oma k ea na gr e eme ntt h att h e l andwi l l s t andasc ol l at er al f ort hel oanbudget . 2.Mr .Her r er ac oul dbor r owbudgetf ores t abl i s hi ngt heHal i na Mount ai nRes or tt ohi sr el at i v esorf r i ends . Hal i naMount ai nRes or t( B) 1.I nv es tmor eonadv er t i s ement s .Fi ndanadv er t i s i ngfi r mt hatc an r epr es entandpr omot et heRes or tes pec i al l yont he‘ l owmont hs ’ . 2.Dur i ng‘ LowMont hs ’ ,t heRes or tma yhos ts emi nar sande x c l us i v e us eoff ac i l i t i esandal s oofferdi s c ount s . Hal i naMount ai nRes or t( C) 1.Mak i ngus eoft heundev el opedl andi nt her es or ts uc has c ons t r uc t i nganot herpool orne w gi mmi c k ssuc hasadi ni ngar ea ar oundt hepool ordev el opi ngi ti nt oafi el dt hatc anbeus edt ohous e ai rs of t ,obs t ac l ec our s es ,and/ ort hel i k e. VI I .Pl anofAct i on VI .Recommendat i on Hal i naMount ai nRes or t( A) Appl yf ort hel oani nor dert ogai nenoughr es our c est oc ons t r uc tt he r es or t . Hal i naMount ai nRes or t( B) Foc usont hei rc ompet i t i v eadv ant agewhi c hi st hepr i c est heyoffer .
Hal i naMount ai nRes or t( C) Us et hec har ac t ert hatt her es or tgai nedov eri t s15y ear sofex i s t enc e i nt hear ei nor dert of ul l ymax i mi z ei nnov at i onst hati twi l l offer . 1 .Ma k eanAc t i onPl an 2.PutI ti nWr i t i ng 3 .BeSpe c i fi c 4.GetSMART Thanky ouf orl i s t eni ng! Angel es ,Pi aMar i e Aqui no,Ki m Bel v i s ,Al mar i e Rey es ,Kai l aCami l l e Vi r ay , Rus sel l Lawr enc e I I .Co mp an yBa c k g r o un d
