FACT SHEET
Description KidZania is an indoor family edutainment centre which offers an interactive learning and entertainment experience for kids in a kid-sized city that delivers the first-of-its-kind edutainment fun. At KidZania, kids are empowered and inspired to pursue their life’s dreams by exploring what it’s like to live and work in a real functioning city. KidZania creates a kid-centric city experience targeted at kids aged between 4 to 14 years, where they’re in charge of choosing among over 100 role-playing activities from over 60 establishments. Location KidZania Kuala Lumpur is located at Curve NX in Mutiara Damansara. It is connected to the Curve shopping mall via a link bridge. Size 80,000 square feet Capacity 1,700 people at any one time Population 500,000 people annually
Date Opened 27 February 2012 Operating Hours Sundays – Fridays Saturdays, Malaysian School First Session: and Public Holidays* Second Session * Except last Sunday of each School Holiday
10:00am – 5:00pm 10:00am – 5:00pm 4:00pm – 9:00pm
Background KidZania was founded in Mexico City by a young entrepreneur, Xavier López Ancona, who dreamed of creating a place where kids could have fun while enjoying real-life experiences. The first park was opened in 1999 in Mexico and every year since, KidZania has expanded globally. There are KidZania facilities in 15 cities in 12 countries across 4 continents. The KidZania environment is designed to remind kids that life is about options and to reach as high as possible. Website http://www.kidzania.com.my Facebook http://www.facebook.com/KidZaniaKualaLumpur Twitter http://www.twitter.com/KidZaniaKL CareLine 1 300 88 KIDZ (5439)
9.00am – 8.00pm (Mondays to Sundays)
Pricing Ticket Infants (Under 2 years) Toddler (2 to 3 years) Kids (4 to 17 years) Adults (18 years and above) Senior Citizens (60 years and above)
Price FREE RM35 RM75 RM50 RM30
Awards 2012 – National Quality Award (Ministry of Economy) 2012 – Best Mexican Company (Las Mejores Empresas Mexicanas) 2011 – CSR Distinctive (Mexican Philanthropy Centre) 2011 – New Outstanding Product (Korean Management Association Consulting) 2011 – Excellence Award (AmericaEconomia) 2011 – Most Innovative & Leisure Concept Award (Global RLI) 2011 – Best Mexican Company (Las Mejores Empresas Mexicanas) 2011 – Best Integrated Marketing Campaign (Brass Ring Awards, IAAPA) 2011 – Outstanding Franchise Abroad (Mexican Franchise Association) 2010 – Best Mexican Franchise Abroad (Mexican Association of Franchises) 2010 – National Award of Exportation (Premio Nacional de Exportation) 2010 – Rising Star of the Year (Global RLI Award) 2010 – Entrepreneur of the Year Mexico (Ernst & Young, Media Category) 2009 – CSR Distinctive (Mexican Philanthropy Centre) 2009 – Best Technological Innovations, Best Mexican Franchise Abroad, Best Advertising Campaign (Mexican Association of Franchises) 2009 – Best Integrated Marketing Campaign (Brass Ring Awards, IAAPA) 2009 – Global Leisure Operator Award (Retail & Leisure International) 2009 – Best Concept Award (MAPIC) 2008 – Best Media and Support (Children’s International Communication Festival ‘El Chupete’) 2008 – Best Integrated Marketing Campaign (Brass Ring Awards, IAAPA) 2007 – Best Business Responsibility Practice (Mexican Philanthropy Centre) 2007 – Best Integrated Marketing Campaign (Brass Ring Awards, IAAPA) 2007 – Good Design Award (Japanese Industrial Design Promotion Organization) 2007 – The Top 50 Most Innovating Enterprises (Information Week Mexico) 2007 – Best New Brand (National Marketing Award Al Ries, Anahuac University) 2007 – Best External Support (Mobility and Development of Mexico) 2006 – Best Business Responsibility Practice (Mexican Philanthropy Centre) 2006 – Top Family Entertainment Centre (IAAPA – KidZania Monterrey) 2005 – Great Brand (Mexico’s Greatest Brands) 2003 – Top Family Entertainment Centre (IAAPA – KidZania Mexico City) 2001 – Best New Theme Park (Themed Entertainment Association) 2000 – Marketing Star (ADCebra Magazine) 1999 – Best New Business (Expansion Magazine)
Concept More than a kid’s museum and more than a family entertainment center, KidZania is a true kid-sized city where kids can pick from over 100 role-playing activities from over 60 establishments, earn money (kidZos), pay for goods and services, manage an ATM card – all the things they see adults do in real life. KidZania creates a kid-centric city experience targeted at kids aged 4 to 14 years where they are empowered to take charge and make their own decisions. The KidZania experience is about real-life experiences, empowering, inspiring and educating kids through role-play. The city is designed to remind kids that life is about options and to reach as high as possible. They feel good, are entertained while they learn and want to come back again and again. Role-playing is a timeless and universal childhood activity. KidZania empowers and inspires kids to pursue their life’s dreams by exploring what it’s like to experience careers in a real city built just for them. KidZania believes in promoting change, inspiring global citizenship and building strong community awareness among our kids through an experience that is hands-on, engaging, educational and most importantly, fun. At KidZania, kids are the judges, TV crews and magicians in any one of the 100 authentic role-playing activities. Kids learn through experience about different professions, how a city works, financial literacy, living in a community and how to work both independently and as a team. Among some of the interesting activities that kids can do during their visit to KidZania are: piloting an airplane, putting out fires, being a paramedic or surgeon, hosting and supporting the production of a television program, interior designing or enjoying the fun and exclusive experience of attending classes at university. By completing the prescribed tasks, kids earn kidZos which can be saved in the bank, or spent purchasing other goods and services. At KidZania, real-world brands bring authenticity to the experience. By blending reality with entertainment, KidZania provides an authentic and powerful developmental experience, preparing kids to understand and manage their world. Through each activity, kids learn about how society functions, financial literacy, adult professions, team work, independence, self-esteem and real-life skills. Ownership KidZania is the first indoor family edutainment centre in Malaysia offering an interactive learning and entertainment experience for kids by Themed Attractions and Resorts Sdn Bhd, a wholly-owned subsidiary of Khazanah Nasional Berhad. -END-
