ENT600 TECHNOLOGY ENTREPRENEURSHIP
NPD (NEW PRODUCT DEVELOPMENT) DEVELOPMENT)
MEMBERS
:
MOHD ASRUL BIN MASUN 2015180529 MOHD NIZAR BIN NAZRI 2015154937 MUHAMAD RIDZUAN BIN AHMAD 2015150115
DATE OF SUBMISSION
:
2 MAY 2018
FACULTY & PROGRAMME :
FACULTY OF ARCHITECTURE, PLANNING AND SURVEYING (AP248)
LECTURER
EN. NURUL HAFEZ BIN ABL JALIL
:
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TABLE OF CONTAINS
NO 1.
CONTENT 1.0 EXECUTIVE SUMMARY
PAGE 3
1.1 Description of the business and product concept 2.
2.0 INTRODUCTION
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2.1 PROBLEM STATEMENT 3.0 NEW PRODUCT DEVELOPMENT
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3.1 DEFINITION 3.2 CLASSIFICATION OF NPD 3.3 NEW PRODUCT DEVELOPMENT PROCESS 3.3.1 RESEARCH & DEVELOPMENT 3.3.2 CONSUMER TREND CANVAS 3.3.3 PRODUCT DESIGN/FEATURE 3.3.4 CONCEPT TESTING 3.3.5 TEST MARKETING 4.0 CONCLUSION
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5.0 REFERENCES
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1.0 EXECUTIVE SUMMARY 1.1 1.1 Descriptio Descriptio n of the business and produc t concept The Headquarter of RUBONI ENTERPRISE will be in Bukit Bintang, Kuala Lumpur. The business concept is to build an innovative paint roller that could improve painting. Our product uses the latest technology to apply the best quality for painting. RBN product is totally different with others because we pay much attention to saving time in painting. In addition, RBN product base on the quality of less time consuming and more ergonomic. Besides that, RBN product also provides some features to make sure RBN product as multi-function product properly and based on customer requirement. The features we provide at smart roller are natural bristle because it is better than the synthetic bristle that made of nylon, flat surfaces paint rollers, plunger to pull the paint and tube to storage the paint. Furthermore, our company also provides services that 5-year warranty of that item.
2.0 INTRODUCT I NTRODUCTION ION 2.1 PROBLEM STATEMENT 1. Original roller makes the user need to bow when they need to refill the paint and that can cause back pain. 2. Long time painting time can increase stress. 3. Original roller always causes drips and mess during painting work. 4.
“I
really wanted this to work but the system was a total disappointment. disappointment. I couldn't get
the paint to go in evenly without dripping everywhere ”. According to A.Lleras on September 26, 2014. 5.
“There
was more paint on the roller than what I was painting. It was very frustrating to
try and use these rollers and seemed like nothing I did would keep it from having all the paint clump up in the roller ”. According to Edwina on September 4, 2015
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3.0 NEW PRODUCT DEVELOPMENT 3.1 DEFINITION The SMART Roller is innovative paint roller that does not involves dipping the roller sponge into the paint than a traditional roller and with less mess. A simple squeeze of the ratchet power trigger directly feeds paint to the roller cover, eliminating the need for messy paint trays for refills. The roller is perfect for f or medium-sized projects, and the extended handle lets you reach 8' ceilings with ease. This paint roller can help customers in doing painting works without need to go through out so many processes such as need to roll the roller at the paint tray. 3.2 CLASSIFICATION OF NPD The current stage of this The SMART Roller is in Pre-Research and Development process. Our product is an improvement of an existing products. We had done an addition to existing line as a subset to the new product line by perhaps targeted to different market segments. We also had done some improvements and revisions to existing products as we want to new products to replace existing products with more convenient and f unctional enhancements. enhancements. We also done a cost reduction by offer no new benefits to the consumer other than possibly reduced price and provides enormous added-value to the firm.
3.3 NEW PRODUCT DEVELOPMENT PROCESS 3.3.1 RESEARCH & DEVELOPMENT A new product development (NPD) is the complete process of taking new product in the market. Mainly, there are 3 stages in entrepreneurial that are idea search and generation process, idea screening and market survey. The idea search and generation process are the first stage in this process. Ideas are generated to solve a problem arise, or to meet some demand and need. Currently, t he problem that we perceive is people who need to hurry in painting. Especially for the workers, they need to painting at least 4 times faster. Therefore, we want to come out with a painting tools that will ease people to doing painting works without need to go through out so many processes. We name it as Smart Roller painting.
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The second stage we precede the idea evaluation and development phase. This stage includes research and development, concept testing and test marketing. We will discuss about the structure of the product, together with its function and application of technology. The design team will view our ideas and will give their opinion on how applicable and reliable it is. it will also add little improvement in term of quality as that is t heir expertise. For the market survey, Puncak alam is chosen as a target because the area is new industrial area which is suitable to develop the company among them. We also believe when we build company around them, we can manage gain profit for our company. From our survey, we found that the area has many hardware shops. The selection of our area is suitable because we select town area as our location. The location is nearer to road and easy to transport our product to customer. Customer also easily comes by itself to our company if they want to buy the product.
3.3.2 CONSUMER TREND CANVAS A. A nal yze Basic need need RUBONI ENTERPRISE fulfill customers’ needs
to save their time in finishing their
painting works using this roller and others. Nowadays, new product are trends that apply to all people in order to make work easy. This is relevant due to this product free up human capital to focus on other tasks such as quality control, cleanliness, and customer interaction. Thus, this indirectly makes them want to use this smart roller. B. Apply Innovation potential Based on the observation, it can be seen that we can make an innovation potential in order to attract more customer to buy and therefore increase the sales of the company. Innovation potentials that can be used and manipulate are such as demonstrate the used of smart roller to customer. This will make the product to be universal for the user. Besides that, we can also try to make a product that roller with spatial guard. It because when painting the ceiling, spatial guard will prevent the paint fall to the user when painting. By using the innovation potential, we can make the user to feel confident and happy.
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3.3.3 PRODUCT DESIGN/FEATURE Stable and safe -
Each parts of the roller had been designed by qualified designer by their own own specification. That roller it is really suitable for painting any building.
Big storage tube -
Paint tube of this roller can be covering up to 70 ft. per fill. For use with oil and latex (water-based) coatings.
Hand Power Trigger -
Handle with built-in paint reservoir holds up to 22 ounces to paint up to 70 square feet in one fill. Easy for controlled paint delivery to the roller.
Protection -
The user protection has been been top priority from any any miss function of of roller by using using this product is not easy mess and dirty.
Legend 1. Paint stick 2. Quad ring 3. Valve kit for fill port 4. Frame 5. Inner end cap and seal 6. Spacer 7. Roller cover 8. Outer end cap 9. Spatter shield 10. Fill tube
Figure 1: SMART Roller design 6
Material: Material : Plastic Weight: Weight : 3.3 pounds As sem bl y Detail Det ail s : Assembly required, no tools needed Roller Nap Type: Type : Smooth Recommended Paint Types: Types : All paint types Recommended Use: Use: Painting Ceilings, Flat Wall
3.3.4 CONCEPT TESTING
Fill tubeto flow the paint to the roller
SMART Roller paint Container lidli d- To store paint
Hand triggertrigg er- To absorb paint
Concept idea of SMART Roller Paint
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Design idea:
Have fill tube that can easily flow the paint to the roller without need to use tray.
Need to roll the roller into the tray in order to absorb the paint to the roller
Easy to absorb paint without any drips and mess.
Original roller cause so many drips and mess during the painting process
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All painting equipment equipment in one one product. Make it easier to handle handle and convenient. convenient.
To many equipment that are separated to do the painting works
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Original roller paint
The SMART Roller
In order to overcom e all all the pro blems above, we had introdu ced a new new conc ept of paint roll er with many convenient features features for t he users. This This new product is called The SMART Roller.
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3.3.5 TEST MARKETING Our first target market to test is to building painting. painting. We will suggest smart roller to be used in a certain period of time and analyze the reliability and applicability applicability of the product. We will also have held or participate in technology exhibition exhibition to promote our product to customer. The respond of the entire target will be noted and collected to be analyzed. The result of the analysis is important as it can become our secret weapon to attract many investors in this project.
4.0 CONCLUSION This study has shown that the Smart Roller is better than the paint roller. The Smart Roller uses less amount of paint compared with a paint roller. Painters using Smart Roller also do not have to do a lot of movements compared with painting painting using the paint roller. The Smart Roller also reduced the time duration needed to paint compared to the conventional paint roller. By using the Smart Roller in the construction, it is for sure will save a lot amount of money in buying paint, paying painters salary and also reimbursing painters medical expenses caused by injuries. The Smart Roller is the future of painting in the construction business as it is proven to be more efficient compared to the conventional paint roller.
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5.0 REFERENCES 1. Wagner smart roller (n.d.) Retrieved from https://offerup.com/item/detail/403633256// https://offerup.com/item/detail/403633256 2.Wagner smart edge (n.d.) Retrieved from http://mowebs.net/furniture/accubrushreviews/attachment/accubrush-re reviews/attach ment/accubrush-reviews-lov views-lovely-wagner-smar ely-wagner-smart-edge-roller t-edge-roller-walmart-walmartcom/ 3. Wagner pressure roller (n.d.) Retrieved from http://paintsprayerjudge.com/paintsprayer-vs-roller/ 4. Airless Sprayers & Spray Painting Equipment (n.d.) Retrieved from http://www.airless.com.au/Airle http://www.airl ess.com.au/Airless%20Power ss%20Power%20Rolle %20Rollers%20Economy% rs%20Economy%20Range.h 20Range.htm tm
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