TECHNOLOGY ENTREPRENEURSHIP ENT600 AUTOMATIC WHEEL LUG NUT OPENER EMD7M12 PROF MADYA RAHIMAH SARMIDY NAME
MATRIC NO.
MOHD ZARIF ATIF BIN ISMAIL
2016229762
MOHAMAD ASHRAF BIN MUZAFAR
2016229698
MOHAMAD MIRZA BIN MOHAMAD JIWA
2016238766
MOHAMMAD AFIQ BIN MARSAN
2016238312
NUR SHOLIHIN BIN ROSELAN
2016238518
TABLE OF CONTENTS
NO. 1 2 3 4 5
ITEM EXECUTIVE SUMMARY INTRODUCTION TECHNOLOGY DESCRIPTION NEW PRODUCT DEVELOPMENT CONCLUSION
PAGE NUMBER 2 3 4 5 20
LIST OF FIGURES
FIGURE 1 2 3 4 5 6 7 8
ITEM CUSTOMER TREND CANVAS AUTOMATIC WHEEL LUG NUT OPENER CONCEPT 1 CONCEPT 2 CONCEPT 3 CONCEPT 4 FINAL CONCEPT ANALYSIS ON FEEDBACK FROM CUSTOMERS
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PAGE NUMBER 8 10 12 13 14 15 16 19
1.0 Executive Summary
Technological entrepreneurship refers to a person or organization that can exploit any situation to identify and develop products or services that can solve any problems that was raised from a given situation occurred. The process that leads to the solution is called New Product Development (NPD). Our company focuses on the development o f technological products that can ease everyday tasks and during emergency situations. In terms of product concept, our company focuses on the leverage of mechanical advantage where user not needed to use high force in order to perform tasks that require high work done. It is done through using different gear ratio, with the help of external electric motor. It is targeted for car owners, especially, which is only given manual tools to remove lug nut of their vehicle. Other than that, the product is targeted towards vehicle manufacturers to include our product as a default item to accompany their product during launch. In terms of competitive advantage, there are no other companies that provided electrical lug nut as a solution to the current problem. It is only found on the automotive racing industry. As the only provider of electrical lug nut opener for the mainstream market, the product will have good acceptance by the society because of its simplicity in operation. The product developed was intended to help user during unpredictable situations where the user’s vehicle tire is punctured or leaked. The management team of our company is given as follows: Mohd Zarif Atif Bin Ismail
– Team leader
Mohamad Ashraf Bin Muzafar
– Product Designer
Mohamad Mirza Bin Mohamad Jiwa – Operations Nur Sholihin Bin Roselan
– Administration
Mohammad Afiq Bin Marsan
– Marketing
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2.0 Introduction 2.1 Problem statement / Issues
1. What are problems faced by user in case of their vehicle’s tire being punctured or leaked? 2. Are there any means necessary for user to perform their own task in order to avoid labor charge? 3. What are the additional advantage that will be given from our products compared to the existing ones? 4. Will the required force to remove the lug nut from rim pose any difficulties to the user? 2.2 Methodology
Data related to the problems of changing tire was obtain through online survey, where it was targeted to students that possess car as a mean of transportation. The survey was conducted through Google Forms where it can be spread to all students in less time compared to traditional survey. It is performed during week 5 to week 6 of the current semester. The second method was conducting an interview with workshop owners regarding the same p roblem they faced during the same operation. It was performed in workshops in Shah Alam area during week 7 of the semester. The interview was done informally, where students ask directly the foreman and owners about their problems. 2.3 Limitation
New product development have the new design specification for every company in the market. Every product must have their own identity to attract customer attention. But, for this product, it have owns few limitation. The limitation of the product is only suitable for 4-hole Pitch Circle Diameter. This is the common Pitch Circle Diameter for the new product development. Next, the product is not suitable for other mounting configuration. Of course this is the new product development, so its design with new design specification and criteria. So, it is does not match with other mounting configuration that available in anywhere else. Lastly, the users or customer that want to use the product must needs external power to operate the product. For this product, the external power to operate the product is using a car battery. With that, the users will feel so easy to change the tire with this automatic wheel lug nut opener with the help of external power. They don’t need to do a heavy work to change the tire. 3
3.0 Technology Description
Automatic wheel lug nut opener is designed for car owners that is stranded by the roadside if one of his or her car tyre punctured and there are no nearby workshops available. It eases the process of changing tyre by removing the lug nut (wheel nut) automatically where it reduces the force exerted by the user. The automatic wheel lug nut opener is made up of lug nut opener, which can open all lug nut simultaneously and a motor that can be connected to the vehicle’s battery which can be operated with the click of a button. The product is designed not only to help vehicle owners, but also small workshops that cannot afford to buy a hydraulic jack. Automatic wheel lug nut opener is worth buying because it is portable and operate easily.
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4.0 New Product Development 4.1 Definition
New product development is a process presenting a new product or do improvise on the existing product to the commercial center. What makes a company participating in this thought is on the grounds that inclinations of a shopper continue evolving after some time, expanding number of contenders and advances in innovation. Consistently another improvised item is created to meet buyers' needs and as contenders, they should consider this to be a chance and begin grabbing the chance to make a superior product. The term of making new product does not constantly mean fabricating another item but rather it can likewise mean adding a new features on the current product. For this situation, the item made is kind of an adding a new features on existing product. The product, automatic wheel lug nut opener is a product that can reduce human force during changing flat tire with spare tire. It can loosen 4 lug nut simultaneously and only for standard Malaysia car which is PCD 100 rim hole. How it working on loosen 4 lug nut simultaneously by adding a gear on the shaft that connected to the wrench and the gear will connected to electrical motor to rotating the gear. Although, this product is quite similar on wheel lug nut opener that had been used in racing industry especially on Formula One and The National Association for Stock Car Auto Racing (NASCAR). In racing industry they use single big wheel lug nut and their wheel lug nut opener also use single wheel gun socket. This is due to they need to change the tire fast to make sure that their team not loss much time during race just to change to the new tire. Actually, our automatic wheel lug nut opener is designed due to make user easy to change tire and to create a solution on ergonomic effect on human body. Ergonomics effect is often a combination of these risk factors that, over time, can lead to pain, injury, and disability. An injury can occur when there is ongoing exposure to ergonomic risk factors. Thus, by using manual lug nut opener it can effect back pain or hand pain to human body.
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4.2 Classification of NPD
A successful company dependably has its rule to obey and one of them is creating a product classification. Product classification is where a company classes its product as indicated by particular qualities so they can distinguish their objective market or target buyers. Automatic wheel lug nut opener are classified into different categories, which are:
1) Life span Their life span is longer than manual lug nut opener. This is due to it using electrical motor and using battery. The battery can be chargeable or replace to the new battery if it is not functioning. The manual lug nut opener is easily to bend due to the force that exert to the wrench was high.
2) Product improvement Product improvement is making changes to an existing product that has been used in the marketplace. In this automatic wheel lug nut opener there have an improvement of features which is the wrench will stop tightening the nut when a certain amount of torque is reached. This is to prevent from loosen the nut threading.
3) Ease of use This product is easy to use due it is automatic running. Which is the electrical energy will transform to mechanical energy. In the other words the motor will running and transfer the power to the gear then the gear will control the rotation of wrench to open the lug nut. Thus it is easy to use due to it is fully automatic and not using any human force.
4) Improved performance This product had been improved from only can open one lug nut and now it can open 4 lug nut simultaneously. It is also improved on using human force to loosen the lug nut and currently it is loosen by using electrical motor which is more efficient rather than using human force. 6
4.3.1 Research & Development
The indication of Automatic Wheel Lug Nut Opener is made after the assessment on surroundings and also related problem regarding changing tyre during emergencies. With regard to the problem an elucidation is developed stimulated by the current changing tyre technique with use only one wrench. Additionally, this product can help customer o pen 4 wheels’ lug nut at the same time thus reducing time and also force exerted to open those lug nuts. These operations are done with the help from the electric motor that is powered by the car battery. In dynamic markets companies must constantly introduce new products and services to keep up with changing consumer wants and needs. A screening is a phase in the product development process where products are assessed according to a certain set of benchmarks on whether they will be prosperous in the marketplace. During screening, the company assesses whether to bestow added resources to the development of a product at various stage. Ideas that do not meet the objectives made should be rejected. Problem that might ascend in this stage are the acceptance of poor product idea and the rejection of a possible product idea. Firstly, the mechanism chosen is manually operated as it is portable and cost saving but the idea is not ergonomic friendly as user need to use extra force to open all lug nut altogether and it also will affect the body posture. So, to ease the burden of the user we decided to put an electric motor so the product is automated. Market research is survey and analysis done for a service or product, which involve customer necessities and prospect. Currently the concept of automated wheel lug nut opener is not being projected so this might be the very first ever in the world. We conducted a survey and found out that many road users have difficulties in changing their tyre when in emergencies so we successfully found a solution to this problem.
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Automatic Wheel Lug Nut Opener
INNOVATIONAL EXPECTATION
Wheel Lug Nut Opener
Automatic Portable Jack
WHO
Car owners - People that use vehicle with wheel lug nut PCD 100 PCD (Pitch Circle Diameter)
DRIVERS OF CHANGE
INSPIRATION
DIY - People perform basic tasks to
Stanley – Hand tools (wrenches)
avoid labour charge
Black Bull – Automatic car jack
- Tires on vehicle – High possibility to
Lock master – Locksmith
be punctured
- Personal tools - People tend to have their own tools
BASIC NEEDS
EMERGING CUSTOMER EXPECTATION
Utility – Consumer needs product / service that can ease their everyday
Low cost
work.
High Quality
Transportation – Modern society
Reliable - Lower tendency to break
values personal transport than any
Aesthetic design - Product looks
other era
appealing
Ergonomic items – A product that can
be used comfortably is desired.
Safety & Health - Less unwanted accidents involving operating of equipment
Figure 1: Customer Trend Canvas
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The drivers of change that encourage the invention of Automatic Wheel Lug Nut Opener are DIY, Tyres on vehicle and Personal tools. By the drivers of change, we can get the idea on how to help road users to change their tyre during emergencies. It will help in many aspects such as users can avoid to pay labour charge to change their tyres, the tyres also are expose to threat of getting punctured and also most vehicles have a personal tool in their cars. Customers expectation has been collected through a survey done and we found out that most customers demand low cost, high quality, reliable, aesthetic design and safety of the product. With this product, customer can expect that a cheaper price with this product as all equipment is combined in this product. It also reliable in terms of design and use as it has a lower tendency to break and the products looks appealing. Our product is inspired from road users who are having difficulties in changing their tyre during emergencies. So we look into company that produce car jack, locksmith, and wrenches to come up with an idea of this automatic lug nut wheel opener. Our product must meet the basic needs required by road users that can ease their works and also ergonomic to them.
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4.3.2 Product Design/Features
Product features can be defined as an element of an item which is fit for satisfying a specific purchaser require and is subsequently observed as an advantage of owning the thing. In business, an item include is one of the distinctive attributes of an item or administration that encourages support its interest to potential purchasers, and may be utilized to figure an item advertising technique that features the helpfulness of the item to focused potential customers.
Figure 2: Automated Wheel Lug Nut Opener
Features
Description
Changeable nut opener
The nut opener can be changed according to socket wrench.
Durability
The material is corrosion resistance and not to heavy.
Operates on low current
Wheel lug nut opener can operate using a car battery.
Aesthetic
Good surface finish of product is attractive
Simple design and safety
Cover with housing when the product is operation.
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Functional Requirement:
The main purpose is to eases the process of changing tyre by removing the lug nut (wheel nut) automatically;
It reduces the force exerted by the user;
It can open all lug nut simultaneously and a motor that can be connected to the vehicle’s battery.
Special features:
Very user friendly as it is portable in use to provid e better facilities for cars user in this country which mostly uses the car below 1.5 cc;
Can open lug nut in simultaneously without using human energy;
Can operated with the click of a button.
Key performance target:
Automated wheel lug nut opener functions as a multiple function use for user;
Automated wheel lug nut opener to reduce the usage of energy oh human to open the lug nut.
Service environment:
The product suitable used for car owners that is stranded b y the roadside if one of his or her car tyre punctured and there are no nearby workshops available;
Automated wheel lug nut opener use material eco-friendly that can reusable.
Life cycle target
5 years long life target;
There will be no maintenance needed to be done. However, it depends on how the user used.
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4.3.3 Concept Testing
Figure 3: Concept 1
The idea of this design simply brainstormed from the concept of old camera. It is portable meaning that it can easily carried to other places with ease. Function
Description
Body shape
Cylinder
Stabilizer
‘L’ shape
Handle
Yes
Number of wrench
1
Mechanism
Manual operated
Holder
No
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Figure 4: Concept 2
This concept is an improvisation of T nut wrench. It is still portable and easy to use. It has more number of wrench which allows 4 lug nut to open simultaneously and save time. The handle will help to provide force exerted onto the wrench. Function
Description
Body shape
Cylinder
Stabilizer
Clamp
Handle
Yes
Number of wrench
4
Mechanism
Manual operated
Holder
None
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Figure 5: Concept 3
This idea is coming from a drill machine. This model is featured with DC motor but it produces a small torque. It is recommended to use AC motor but it have a complicated circuit and expensive because of transformer and relay circuit. Besides, it can only open two lug nut. Function
Description
Body shape
Cylinder
Stabilizer
None
Handle
Yes
Number of wrench
2
Mechanism
Motor
Holder
Yes
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Figure 6: Concept 4
This machine was designed to open a wheel’s nut at once and for pitch circle diameter (PCD) 100 only because most car with 1500 centimetre cubic have rim with PCD100. Presence of gear is used to increase output force with low input force using gear ratio w ith aid of longer shaft to lower the input force applied which is from handle.
Function
Description
Body shape
Cylinder
Stabilizer
None
Handle
Yes
Number of wrench
2
Mechanism
Motor
Holder
Yes 15
Figure 7: Final Concept
This concept accomplished all the characteristics needed based on the market survey. It has a simple design but still is safe to use and also ergonomic friendly. The lug nut opener comes with an DC motor connected to the car batteries which help to turn all 4-wheel lug nut without force exerted from user. The size of socket can be changed according to the size of lug nut to ensure smooth process of loosening and tightening the rims. Function
Description
Body Shape
T-square
Stabilizer
Contact with the rim of the tyre
Handle
No
Number of wrench
4
Mechanism
Motor operated
Holder
None 16
4.3.4 Build Prototype 4.3.4.1 Process planning for manufacturing 4.3.4.1.1 Symbol of process chart Symbol of Process chart
Symbol
Activity
Description Operation
Activity
that
modify,
transform or give added value to the input Movement of materials or Transporting
goods from one place to another
Inspection Activity that measure the standard or quality
Process is delayed Delay
because in process materials are waiting for next activity
Finished Finishing
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4.3.4.1.2
Process flow build prototype
Order all material from supplier.
Store item into the shelve and store room.
Transfer raw material to machining area.
Lathe the shaft until the right dimension is required.
Drilling the shaft until the right dimension is required.
Welding extension with shaft.
Drill a hole at the plate.
Put a bearing inside the plate.
Assemble shaft and gear with bolt and nut.
Assemble all components.
Welding handle with motor.
Finishing 18
4.3.5 Test Marketing
Our first target market to test is the supply with small car workshop and car user in area Shah Alam. We will suggest the Automated Wheel lug nut opener to be uses in a certain period of time and analyse the reliability and applicability if the product. We also have held or participate in technology exhibition to promote our product to customer. All the respond of the entire target will be recorded and collected to be analysed. The result of the analysis is important as it can become our secret weapon and make improvement in our product to attract man y investors in this project. This machine also designs for a wheel with a Pitch Circle Diameter (PCD) 100 because local brand car such as Perodua and Proton has an influence from Japanese automotive vehicle standard which automatically will increase market size of this product. From the customer survey, we found that the customer is have problem to handle when their tyre got punched and our product can solve their problem. The figure below shows the percentage of the costumer feedback for each question.
Do you know how to change car tyre?
What problem when to change tyre punched? 20%
10%
30%
40% 50% Heavy tyre
Difficult to open lug nut
Dirty tyre
Yes
Question 1
No
Question 2
Who do you call when your car got tyre punched?
How long to loosen lug nuts?
40% 40%
40% 60%
20% Mechanics
Friends
More than 10 minutes
Do ownself
Question 3
Less than 10 minutes
Question 4 Figure 8: Analysis On Feedback from Customers 19
5.0 Conclusion
In conclusion, this study has shown that the automatic wheel lug nut opener is the product have been innovation to meet the requirement of customer. This product is relatable of new product development and conjunction to product design specification that identified the difference compare with existing product in the market. A new product development framework ha empowered to be mastermind product arranging and research, get the customer point of view and wants, decisively plan and resources. Based on the already existing product that has been listed on the product design specification, it is shown that the product in the market have same function but our product are easy to operate with the help of external power. Our product are able to help the customer to change the tire quickly in emergency.
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