Emotional Engineering Volume 5

1

Experience Engineering

1.6.4

13

…

From 11 Best to Best 11

Knute Rockne, famous American Football coach said “11 best players do not make up the best team. The best team is made up of players who plays for the team ”  and he demonstrated this by bringing University of Notre Dame up and they are now winning the game always. But when they climbed to the top, nobody knows who are in the team. What Knute pointed out is that when each player knows his capabilities and play the needed role and form a team adaptively from situation to situation. Thus, the role of each player changes and the team formation varies to adapt to the situation. This is nothing other than fast adaptability. In soccer, too, fast adaptability became a key word. Der Kaiser Franz Beckenbauer introduced Libero system. Until then, each player was expected to play his role well. But Franz realized that in recent soccer, fast adaptability becomes more important than playing the speci �ed role very well. On the contrary, players have to change the role quickly to adapt to the changing situations. He was a mid�elder, so he can see the whole game and how the situations change. Thus he gave instructions to his fellow players what roles they should play and led the team to victory many times. The Connected Society will be Best 11 society. We have been making efforts how we can bring up Best Players in each �eld. But the group of these Best Players cannot adapt to the quickly changing society now. We have to be more adaptive and cope with the changing situation. Parts centric industry is nothing other than Best  11. They can work together and adapt to the quickly changing society.

1.7

From Product Value to Process Value

The transition into parts centric industry framework will also change our evaluation of values. In the days when industries focused their attentions to �nal products, the value of  �nal products was most important. Engineers paid their efforts how they can develop products with better functions and better qualities. But as Weber-Fechner law points out, we need proportional amount of increase when the level goes up. DR=R

¼   Constant 

ð1:1Þ

Our product quality is improved so much that it is approaching its ceiling (Fig. 1.15). To let our customers recognize how quality is improved, we have to improve quality greater and greater as the level of quality goes up. This is impossible. Thus, the other way to attract our customers is to explore the new market. In fact, our world has expanded so much. We used to live in a closed world where there