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Dunkin donut is an American global doughnut company and coffee house chain based in c Massachusetts. In 1946, bill Rosenberg founded industrial luncheon services ,a company that delivered
and snacks to workers in the boston area. The success of industrial luncheon services conv
Rosenberg to to atart the open kettle,a doughnut shop in quincy, Massachusetts.Two years years the open kettle changed its name to dunkin donuts.
Today Dunkin Donuts store store can be found in over 32 countries, and they serve almo almo
Sign up bagels, to vote onbreakfast this title sandwiche varieties of doughnuts ,along with hot and cold coffee drinks
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other baked goods .Dunkin Donuts parent company, Dunkin brands Inc., also franchises B
robbins and the two concepts are sometime co- branded. William Rosenberg sold franch
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Dunkin donuts launched mobile application for payment and gifting for i-phone, ipod touc Sheet Music
android smartphones.
At Dunkin brands, community is the one of the important thing. Dunkin Donuts establishe Dunkin Donuts and Buskin Robbins community foundation. This foundation serves the needs of their communities through food for the hungry, safety and children‟s health.
Recently NAACP and great wolf lodge announces partnership with Dunkin brands.
Dunkin brands has more than 1100 corporate employees to support their franchise sy
worldwide with more than 18000 points of distribution in nearly 60 countries worldwide. D brands group Inc. is one of the world‟s leading franchisor of quick service restaurants restaurants hot and cold coffee and baked goods.
At the end of 2013 Dunkin brands nearly 11000 Dunkin Donut restaurants and 7300 b robbins restaurant.
For the full year 2013, the company had franchisee reported sales of opportunity $9.3 billio Now the chairmen & CEO of dunkin Donut is Nigel Travis.
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Corporate Social Responsibility (CSR) Corporate social Responsibility provides Dunkin' Brands with a central frame of reference
organizational decisions, strategic goal setting and behaviors that respect a ll of our stakehold
Corporate Social Responsibility is also a way to formalize ou r tradition of doing what's right our consumers, franchisees, employees and the communities we serve.
Our Priorities: Our People: From our employees and franchisees to the farmers who grow ou
coffee, we believe in treating everyone with respect and fairness so they are empowered to r their goals.
Reading a Preview Our Guests: We are passionate aboutYou're offering our guests delicious products they will enjoy, full access with a free trial. giving them plenty of menu options,Unlock and providing accurate nutrition information so they c
make the best choices for themselves. Download With Free Trial
Our Neighborhoods: We are dedicated to serving the basic needs of our local communities
ensuri from providing f ood for the hungry and support for children‟s health wellness, to Sign up to voteand on this title
our neighborhoods are safe and secure.
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Corporate Governance
Generally, The business of the Company is conducted by management under the direction o
Chief Executive Officer. The Board‟s responsibility is to oversee, on behalf of stockholders, conduct of the Company‟s business, to provide advice and counsel to the Chief Executive
Officer and senior management, to protect the Company‟s best inter ests and to foster the cre
of long-term value for stockholders.
Decision-Making Responsibilities Among other things, the Board‟s decision-making responsibilities include:
a) Review and approval of the Company‟s mission, strategies, objectives and policies, a developed by the Chief Executive Officer and senior management; You're Reading a Preview b) Approval of director candidates for election by stockholders at the annual meeting. Unlock full access with a free trial.
c) Approval of material investments or divestitures, strategic transactions and other Download With Free Trial significant transactions not in the ordinary course of the Company‟s business.
Oversight Responsibilities: Sign up to vote on this title
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a) The Company‟s performance in relation to its mission, strategies, financial and non
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e) The Company‟s compliance with legal and regulatory requirements. Sheet Music
In carrying out their responsibilities, Board members shall exercise their business judgment act in ways that they reasonably believe will serve the best interests of the Company and its
stockholders. As appropriate, the Board shall also consider the interests of other stakeholder
including franchisees, customers and the members of the communities in which the Compan and its franchisees operate.
BOARD COMPOSITIONYou're Reading a Preview Unlock full access with a free trial.
Selection of Chair of the Board Download With Free Trial
The Board may select its Chair in its discretion at any time. The Chair may also be an execu officer of the Company.
Size of the Board
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The Board believes that it should generally have no fewer than three and no more than 17
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to become and remain informed about the Company, its business and its industry, rigorously Sheet Music
prepare for, attend and participate in all Board and applicable committee meetings. The Boa
shall be committed to a diversified membership, in terms of both the individuals involved as as their various experiences and areas of expertise.
Director Independence An “independent” director of the Company shall be one who meets the qualification
requirements for being an independent director under applicable laws and the corporate
governance listing standards of The NASDAQ Global Select Market including the requirem
that the Board must have affirmatively determined that the director has no material relations
with the Company, either directly or as a partner, stockholder or officer of an organization th
has a relationship with the Company. To guide its determination as to whether or not a busin
or charitable relationship between the Company and an organization with which a director is You're Reading a Preview affiliated is material, the Board, or designated committee of the board, may from time to tim Unlock full access with a free trial.
adopt categorical standards of independence.
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Percentage of Independent Directors on Board The Board shall consist of such number of directors who are independent as is required and
determined in accordance with applicable laws and regulations and requirements of NASDA Sign up to vote on this title
Selection of New Directors
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stockholders have the right to nominate a candidate or candidates for election to the Board, s Sheet Music
agreement shall prevail.
SWOT Analysis
You're Reading a Preview Unlock full access with a free trial.
Download With Free Trial Strength
1. Strong Brand name, recognized world over 2. Brand loyalty amongst customers Sign up to vote on this title
3. Over 1000 varieties of doughnuts
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4. Popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and h
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9. Association with major sports teams Sheet Music
10. Effective marketing and advertising strategies.
Weakness 1. Competition from other international snacking joints means limited market share growth. 2. Constant rift with the franchisee owners and numerous instances of suing them. 3. Still hast penetrated into the emerging economies which can be a huge segment.
Opportunity You're Reading a Preview
1. Increase its presence in newer countries and regions of the Unlock full access with a free trial.world 2. To introduce low calorie snacks Download With Free Trial 3. Increase in disposable income of people in developing countries 4. Increase its reach through effective online marketing Sign up to vote on this title
Threats
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Mission, Vision, Goal and Values Mission Statement of Dunkin’ Donuts: The original mission statement of Dunkin‟ Donuts came straight from the founder:
"Make and serve the freshest, most delicious coffee and donuts quickly and courteous modern, well-merchandised stores.”
Today, because 100% of the 10,000+ Dunkin' Donuts stores located around the worl
franchisee-owned and operated, each individual Dunkin‟ Donuts store could have its
mission statement. But as the parent company of the Dunkin‟ Donuts franchise, Dunkin‟ B
has 12 Values and Principles that the company believes should guide the decisions of eve
associated with Baskin-Robbins retail outlets, and lead all Dunkin‟ Donuts franchise success. You're Reading a Preview
Vision Statement:
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Download Free Trial successful company that responsibly serve „‟Serving Responsibly. To be recognized as aWith
guests, franchisees, employees, communities, business partners, and the interests of our pla
To serve consumers res ponsibly, Dunkin‟ Donuts offer a variety of menu options,
designing delicious food products including nutrition information. This shows that the com Sign up to vote on this title
considers and feels responsible to the consumer‟s food taste, food quality and nutrition level
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the vision statement is also a roadmap for strategic planning, it may impact consum
perspectives positively. Consumers may believe they are benefitting from the comp
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Dunkin‟ Donuts aims to serve the society responsibly over a long period, through the u Sheet Music
more sustainable approaches in store materials to become more environmentally-friendly
public will recognize that the company is becoming responsible towards our planet, which allow the company to gain better public image at the same time.
Goals: Goals of Dunkin Donuts are given below: 1. Expanding the brand nationally 2. Achieving the position of business leader. 3. Growing internationally with focus and discipline. These goals can be reached through the completion of the short term operational tasks. By
investing in product development, production, sales and marketing, Dunkin Donuts will be a You're Reading a Preview to expand the brand through introducing new products, sale strategies and increasing
Unlock full access with a free trial. productions. The growth in the company will be created by establishing nutrition filter and g
encouraging balanced lifestyle options to consumers, identify Download With Free Trial new product opportunities, red
carbon footprint and introduce employee training programs. The above are also the operatio
objectives of Dunkin‟ Donuts. By following the stages of completing operational objectives
strategic objectives, the aims of the company will be reached over time.
Values:
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Our Company has certain values. These are how we achieve our visions.
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Product of Dunkin Donuts Menu: Beverages:
1. Hot Beverages 2. Iced Beverages 3. Frozen Beverages
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4. At Home Brewing
Food:
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1. Bakery
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4. Espresso Sheet Music
5. Hot Chocolate 6. Hot Coffee 7. Hot Tea 8. Latte 9. Mint Hot Chocolate 10. Salted Caramel Hot Chocolate 11. Vanilla Chai
Iced beverage :
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1.Iced Coffee
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2. Iced Latte
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3. Iced Tea 4. New Iced Green Tea Sign up to vote on this title
5. Sweet Tea
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Frozen beverages: 1. Blue Raspberry Coolatta 2. frozen caramel coffee coolatta 3. frozen coffee coolatta 5. Frozen French Vanilla Coffee Coolatta 6. Frozen Hazelnut Coffee Coolatta 7. Frozen Mocha Coffee Coolatta 8. Minute Maid Orange Coolatta 9. New Frozen Arnold Palmer Coolatta 10. Oreo Frozen Coffee Coolatta
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11. OREO Vanilla Bean Coolatta
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12. Strawberry coolatta
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13. vanilla bean coolatta 14. Watermelon Coolatta Sign up to vote on this title
Home brewing:
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1.K-Cup Packs Coffee Sheet Music
2. Packaged 3. Packaged Tea
Bakery:
1. Bagels 2. Cookies 3. Danishes
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4. Donuts 5. Hash Browns 6. Muffins 7. Munchkins
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Breakfast Sandwiches :
1.Bacon Egg and Cheese 2. Egg white flatbread multigrain 3. Egg White Flatbreads 4. Egg and Cheese
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5. Glazed Donut Breakfast Sandwich Download With Free Trial 6. Ham Egg and Cheese 7. Sausage Egg and Cheese 8. Sliced Turkey Breakfast Sandwich 9. Southwest Steak Breakfast Burrito
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15. Chicken Salad Sandwich Sheet Music
16. Chicken Sandwiches 17. Ham & Cheese 18. New Grilled Chicken Flatbread 19. Grilled cheese three 20. Texas Toast Grilled Cheese 21. Tuna Salad & Chicken Salad Wraps 22. Tuna Salad Sandwiches 23. Turkey, Cheddar & Bacon
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Marketing Strategy
Dunkin‟s Donut is America‟s favorite food and all-day stop for coffee and baked goods. It is
leading retailer of hot and iced regular coffee by the cup in America and it also the largest co
and baked goods chain in the world. The original Dunkin‟s Donuts was a single cup of coffe
with a donut. Now Dunkin‟s Donut offers a wide range of coffee or coffee related beverages
baked goods and an expanding all day Oven Toasted men.
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Market Segmentation;
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Many types of customers appear in any market, and most firms cannot satisfy everyone‟s ne
For instance, among Internet users, some do research online, some shop, some look for
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Target Market: A firm‟s marketers find a need through careful and continuing study of the individual and
business decision mak ers in the potential market. Dunkin Donut‟s target market is high and
middle income bracket people. As they are serving product in an average price so it is feasib for middle income people to grab the desired product.
Implement Marketing Mix and Allocate Resources;
When the firm has identified and evaluated different growth opportunities by performing an
analysis, the real action begins. It has decided what to do, how to do it, and how many resou
should be allocated to it. In the fourth step of the planning process, marketers implement the
actual marketing mix-product, price, promotion, and place-for each product and service on t
basis of what they believe their target markets will value. At the same time, they make impo decisions about how they will allocate their scarce resources to their various products and You're Reading a Preview services. Unlock full access with a free trial.
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Product: Products, which include services, constitute the first of the four Ps. B ecause the key to the success of any marketing program is the creation of value, firms attempt to develop produ services that customers perceive as valuable enough to buy. Amazon.com, for example,
developed the first e-book reader, the Kindle, to enable customers to read anything they wan to by downloading it onto this new mobile reading device.
Price:
Recall that the second element of the marketing mix is price. As part of the exchange proces
firm provides a product or a service, or some combination thereof, and in return, it gets mon
Value-based marketing requires that firms charge a price that customers perceive as giving t
a good value for the product they receive. Clearly, it is important for a firm to have a clear fo You're Reading a Preview in terms of what products to sell, where to bu y them, and what methods to use in selling them Unlock full access with a free trial.
But pricing is the only activity that actually brings in money by influencing revenues. If a pr
Download Free Trial set too high, it will not generate much volume.With If a price is set too low, it may result in lowe
than-necessary margins and profits. Therefore, price should be based on the value that the
customer perceives. Dunkin donuts use their pricing strategy quite effectively. The y aware o competitor‟s pricing and determine their price according to their strategy. Dunkin Donuts Sign up to vote on this title
sometimes use odd pricing to grab the customer‟s attention.
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Place:
The third p of marketing mix is place or outlets. Place is a very essential part of the marketin
mix. If the outlet is not available enough it will not work properly even though the other p‟s
used in a proper manner. And Dunkin Donuts use their outlets very effectively, for instances a Preview set up their retail chain shop in busyYou're areas Reading such besides the shopping malls or in down tow Unlock full access with a free trial.
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Promotion: The fourth and last P of the marketing mix is promotion. Marketers communicate the value
up to avote on thisof title their offering, or the value proposition, to their customers Sign through variety media includi
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television, radio, magazines, sales forces, and the Internet. Dunkin donuts use their promotio strategy very effectively to inform as well as to educate their customers in regular basis.
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Competitive Advantage
According to the strategic management specialist Michael Porter, there are three ge strategies that, if properly implemented, can create a strong competitive advantage
company. Theses generic strategies include the differentiation strategy, the cost leade
strategy, and the focus strategy. While the cost and differentiation strategies are impleme
industry wide, the focus strategy is only used for individual business segments. In this m
cost leadership and product differentiation are mutually exclusive. Therefore, each compan
only choose one as their overall business strategy. Dunkin' Donuts has focused on becom
cost leader in the U.S. coffee and snack shop industry which is defined as "offering the sam
better quality product or service at a price that is less than what any of the competition is ab do." There are three main ways that Dunkin' Donuts is able to charge lower prices for
products compared to their competitors. The first is that they produce more which results You're Reading a Preview higher asset turnover. Also by producing more, they are able to spread out their fixed costs
Unlock full access with a free trial. a variety of standardized pro a larger number of units. In addition, Dunkin' Donuts offers
which limits the amount of product and service customization they have to do. Finally, by b Download With Free Trial in bulk, bidding competitively over contracts, and working with vendors to keep inventories
Dunkin' Donuts is able to keep a tight control over their supply chain. Having s relationships with suppliers is a vital way to keep costs low. Sign up to vote on this title
Although Dunkin' Donuts has a strong presence in Northeastern U.S., they do not have a s
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presence in other areas of the country. The map below depicts the abundant amount of sto
the East compared to the rest of the country. By 2020, however, they plan to have a to
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Sustainable Competitive
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MGT Group Case Study Report
November 30, 2009 Ppt of YRR
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Recommendation Dunkin Donut is one of largest chains coffee and baked goods in the world.Starbucks is the
competitor of Dunkin Donuts. Increasing consumers facilities and reaching newer countries
regions will make them able to compete with starbucks. They can increase their selling throu effective online marketing. They can attract City Co nvenience‟s customers, who purchase
based on specialty beverage options, by offering unique, specialty beverage options at Dunk
Donuts. Our research also indicated a correlation between coupon promotions and the tende for respondents to purchase coffee at Dunkin‟ Don uts. By continuing to provide coupon promotions, Dunkin‟ Donuts can also retain its current customers.Dunkin' Brands, through
Dunkin' Donuts and Baskin-Robbins generates revenue through franchise royalties and ren payments, sales of, ice cream products to franchisees, and sales at company-owned stores. Dunkin donut is the second largest global beverage and snack chain. You're Reading a Preview Unlock full access with a free trial.
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MGT Group Case Study Report
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Appendices B
Product 19
Board Composition 5, 6
Price 19
C
Place 20
CSR 3
Promotion 20
Corporate Governance 4
S
D
Strength 7
Decision Making Responsibilities 4
T
G
Goal of DD 10 I
You're Reading Threat 8a Preview Unlock full access with a free trial.
Target Market 18
Download With Free Trial V
Information 1
Vision 9
M
Values 10
Mission Statement 9
W
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References
1. Scott R. (Apr 24,2008) , Dunkin' Donuts: Reinventing Itself One Cup at a Time, Ret rieved fro http://www.minyanville.com/investing/articles/Wen-coffee-KKD-BAGLdonuts/4/24/2008/id/16879?refresh=1 2. Dunkin' Donuts Market Profile (2009), Retrieved From http://www.ivycohen.com/MarketingCoach/BrandTransformationDunkinDonuts.html
3. Dunkin' Donuts, Retrieved From http://en.wikipedia.org/wiki/Dunkin%27_Donuts
4. Susan A. ( January 10, 2013) , Dunkin' Donuts Takes On The World: Leadership Lessons From CEO, Retrieved from
http://www.forbes.com/sites/susanadams/2013/10/01/dunkin-donuts-takes-on-the-world leadership-lessons-from-the-ceo/
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5. Tim S. (July 13,2012) , How Dunkin’ Donuts Uses Social Medi a , Retrieved From Unlock full access with a free trial. http://socialtimes.com/how-dunkin-donuts-uses-social-media_b100752
Download With Free Trial 6. Louis E. Boone, David L Kurtz, Contemporary Business, 14 Edition. th
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