Topic
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1) INDUSTRY
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2) COMPANY
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3) CUSTOMER 4) COMPETITOR
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5) ENVIRONMENT
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6) TECHNOLOGY
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7) TERMINOLOGY
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8) SWOT ANALYSIS
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9) BUSINESS OBJECTIVES
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10) WHO’S WHO
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11) ABOUT SIP IN A COMPANY
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INDUSTRY Broadband Internet access, often shortened to just broadband, broadband, is a high data rate Internet access—typically contrasted with dial-up access using a 56k modem. modem. Dial-up modems are limited to a bit rate of less than 56 kbit/s (kilobits (kilobits per second) and require the full use of a telephone line—whereas broadband tech techno nolo logie gies s su supp pply ly more more than than doub double le this this rate rate and and gene genera rall lly y with withou outt disrupting telephone use. Although Althou gh various various minim minimum um bandwi bandwidth dths s have been been used used in defini definitio tions ns of broadband, ranging up from 64 kbit/s up to 2.0 Mbit/s, the 2006 OECD report is typica typicall by defini defining ng broadb broadband and as having having downlo download ad data data transfe transferr rates rates equal equal to or faste fasterr than than 25 256 6 kbit kbit/s /s,, whil while e the the United United States States (US) Federal Communications Commission (FCC) as of 2009, defines "Basic Broadband" as data data transmi transmissi ssion on speeds speeds exceed exceeding ing 76 768 8 kilobi kilobits ts per second second (Kbps) (Kbps),, or 768,000 bits per second, in at least one direction: downstream (from the Internet to the user’s computer) computer) or upstream (from the user’s computer to the Internet) The trend is to raise the threshold of the broadband definition as the marketplace rolls out faster services. Data Data rates rates are defi define ned d in term terms s of maximum maximum download download because because several several common consumer broadb adband technologies such as ADSL are "asymm "asymmetr etric" ic"—su —suppo pporti rting ng much much slower slower maxim maximum um upload upload data data rate rate than than download. "Broadband penetration" penetration" is now treated as a key economic indicator
Overview Broadband transmission rates Transmission data Connection rate DS-1 (Tier (Tier 1) 1.544 1.544 Mbit/s Mbit/s E-1 2.048 Mbit/s DS-3 (Tier (Tier 3) 44.736 44.736 Mbit/s Mbit/s OC-3 155.52 Mbit/s OC-12 622.08 Mbit/s OC-48 2.488 Gbit/s OC-192 9.953 Gbit/s OC-768 39.813 Gbit/s OC-1536 79.6 Gbit/s
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INDUSTRY Broadband Internet access, often shortened to just broadband, broadband, is a high data rate Internet access—typically contrasted with dial-up access using a 56k modem. modem. Dial-up modems are limited to a bit rate of less than 56 kbit/s (kilobits (kilobits per second) and require the full use of a telephone line—whereas broadband tech techno nolo logie gies s su supp pply ly more more than than doub double le this this rate rate and and gene genera rall lly y with withou outt disrupting telephone use. Although Althou gh various various minim minimum um bandwi bandwidth dths s have been been used used in defini definitio tions ns of broadband, ranging up from 64 kbit/s up to 2.0 Mbit/s, the 2006 OECD report is typica typicall by defini defining ng broadb broadband and as having having downlo download ad data data transfe transferr rates rates equal equal to or faste fasterr than than 25 256 6 kbit kbit/s /s,, whil while e the the United United States States (US) Federal Communications Commission (FCC) as of 2009, defines "Basic Broadband" as data data transmi transmissi ssion on speeds speeds exceed exceeding ing 76 768 8 kilobi kilobits ts per second second (Kbps) (Kbps),, or 768,000 bits per second, in at least one direction: downstream (from the Internet to the user’s computer) computer) or upstream (from the user’s computer to the Internet) The trend is to raise the threshold of the broadband definition as the marketplace rolls out faster services. Data Data rates rates are defi define ned d in term terms s of maximum maximum download download because because several several common consumer broadb adband technologies such as ADSL are "asymm "asymmetr etric" ic"—su —suppo pporti rting ng much much slower slower maxim maximum um upload upload data data rate rate than than download. "Broadband penetration" penetration" is now treated as a key economic indicator
Overview Broadband transmission rates Transmission data Connection rate DS-1 (Tier (Tier 1) 1.544 1.544 Mbit/s Mbit/s E-1 2.048 Mbit/s DS-3 (Tier (Tier 3) 44.736 44.736 Mbit/s Mbit/s OC-3 155.52 Mbit/s OC-12 622.08 Mbit/s OC-48 2.488 Gbit/s OC-192 9.953 Gbit/s OC-768 39.813 Gbit/s OC-1536 79.6 Gbit/s
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Broadband is often called "high-speed" access to the Internet, because it usually has a high rate of data transmission. In general, any connection to the the cust custom omer er of 25 256 6 kbit kbit/s /s (0.2 (0.256 56 Mbit Mbit/s /s)) or grea greate terr is more more conc concis isel ely y broadband Internet access. considered The International Telecommunication Telecommunication Union Standardiza Standardization tion Sector Sector (ITU-T) ITU-T) recommenda recommendation tion I.113 has defined broadband as a transmission capacity that is faster than primary rate ISDN, ISDN, at 1.5 to 2 Mbit/s. The FCC definition of broadband is 768 kbit kbit/s /s (0.8 (0.8 Mbit Mbit/s /s). ). The The Organi Organizat zation ion for Econom Economic ic Co-ope Co-operat ration ion and Development (OECD) (OECD) has defined defined broadband broadband as 256 kbit/s kbit/s in at least least one direction and this bit rate is the most common baseline that is marketed as "broadband" around the world. There is no specific bitrate defined by the indust industry, ry, howeve however, r, and "broadband" broadband" can mean lower-bitrate lower-bitrate transmission transmission methods. Some Internet Service Providers (ISPs) use this to their advantage in mark market etin ing g lowe lower-b r-bit itra rate te conn connec ecti tion ons s as broa broadb dband and.. In prac practi tice ce,, the the advertised bandwidth is not always reliably available to the customer; ISPs often allow a greater number of subscribers than their backbone connection or neighborhoo neighborhood d access access network network can handle handle,, under under the assumpt assumption ion that most users will not be using their full connection capacity very frequently. This aggregation aggregation strategy works more often than not, so users can typically typically burst to their full bandwidth most of the time; however, peer-to-peer (P2P) file sharing systems, often requiring extended durations of high bandwidth usage, stress these assumptions, and can cause major problems for ISPs who have excessiv excessively ely overbo overbooke oked d their their capaci capacity. ty. For more more on this this topic, topic, see traffic shaping. shaping. As takeup for these introductory products increases, telcos are starting to offer higher bit rate services. For existing connections, this most of the time simply involves reconfiguring the existing equipment at each end of the connection. As the bandwidth delivered to end users increases, the market expects that video on demand services streamed over the Internet will become more popu popula lar, r, thou though gh at the the pres presen entt time time su such ch serv servic ices es gene genera rall lly y requ requir ire e specialized networks. The data rates on most broadband services still do not suffic suffice e to provid provide e good good quality quality video, video, as MPEG-2 video requires about 6 Mbit/s for good results. Adequate video for some purposes becomes possible at lower data rates, with rates of 768 kbit/s and 384 kbit/s used for some video conferencing applications, and rates as low as 100 kbit/s used for videophones using H.264/MPE H.264/MPEG-4 G-4 AVC. AVC. The MPEG-4 format delivers highqual qualiity vide video o at 2 Mbi Mbit/s, t/s, at the the low low end end of cable cable modem modem and ADSL performance. Increased bandwidth has already made an impact on newsgroups: newsgroups: postings to groups such as alt .binaries have grown from JPEG from JPEG files to entire CD and DVD images. images. According to NTL, NTL, the level of traffic on their network increased from a daily inbound news feed of 150 gigabytes of data per day and 1 3
terabyte of data out each day in 2001 to 500 gigabytes of data inbound and over 4 terabytes out each day in 2002.
Technology The The standar standard d broadba broadband nd techno technolog logies ies in most most areas areas are DSL and cable modems. modems. Newer technologies in use include VDSL and pushing optical fiber connec connectio tions ns closer closer to the subscr subscribe iberr in both both teleph telephone one and cable cable plants plants.. Fiber-optic communication, communication , while only recently being used in fiber to the premises and fiber to the curb schemes, has played a crucial role in enabling Broadband Internet access by making transmission of information over larger distances much more cost-effective than copper wire technology. In a few areas not served by cable or ADSL, community organizations have begun to install Wi-Fi networks, and in some cities and towns local governments are installing municipal Wi-Fi networks. As of 2006, broadband mobile Internet access has become available at the consumer level in some countries, using the HSDPA and EV-DO technologies. The newest technology being deployed for mobile and stationary broadband access is WiMAX.
Multilinking Modems Rough oughlly doub doublle the the dial dial--up rat rate can be achi achie eved ved with ith mul multili ilinki nking technolog technology. y. What is required required are two modems, two phone lines, lines, two dial-up accounts, and ISP support for multilinking, or special software at the user end. This inverse multiplexing option was popular with some high-end users before ISDN, DSL and other technologies became available. Diam Diamon ond d and and othe otherr vend vendor ors s had had crea create ted d dual dual phon phone e line line mode modems ms with with bonding capability. The data rate of dual line modems is faster than 90 kbit/s kbit/s.. The Internet Internet and phone phone charge charge will be twice twice the ordina ordinary ry dial-u dial-up p charge. Load balancing takes takes two Internet Internet connec connectio tions ns and feeds feeds them them into into your networ network k as one double double data data rate, rate, more more resili resilient ent Intern Internet et connec connectio tion. n. By choosing two independent Internet providers the load balancing hardware will automatically use the line with least load which means should one line fail, the second one automatically takes up the slack.
ISDN Integrated Service Digital Network (ISDN (ISDN)) is one of the oldest broadband digita digitall access access method methods s for consum consumers ers and busine businesse sses s to connec connectt to the 4
Internet. It is a telephone data service standard. Its use in the United States peaked in the late 1990s prior to the availability of DSL and cable modem technologies. Broadband service is usually compared to ISDN-BRI because this was the standard broadband access technology that formed a baseline for the challenges faced by the early broadband providers. These providers sought to compete against ISDN by offering faster and cheaper services to consumers. A basic rate ISDN line (known as ISDN-BRI) is an ISDN line with 2 data "beare "bearer" r" channe channels ls (DS0 (DS0 - 64 kbit/s kbit/s each). each). Using Using ISDN ISDN termin terminal al adapte adapters rs (err (erron oneo eousl usly y call called ed mode modems ms), ), it is possi possibl ble e to bond bond toge togeth ther er 2 or more more separate ISDN-BRI lines to reach bandwidths of 256 kbit/s or more. The ISDN channel bonding technology has been used for video conference applications and broadband data transmission. Primary Primary rate ISDN, known as ISDN-PRI, is an ISDN line with 23 DS0 channels and total total bandwidt bandwidth h of 1,544 1,544 kbit/s kbit/s (US standa standard) rd).. ISDN E1 (European (European standard) line is an ISDN lines with 30 DS0 channels and total bandwidth of 2,04 2,048 8 kbit kbit/s /s.. Beca Becaus use e ISDN ISDN is a tele teleph phon onee-ba base sed d prod produc uct, t, a lot lot of the the terminology and physical aspects of the line are shared by the ISDN-PRI used for voice services. An ISDN line can therefore be "provisioned "provisioned"" for voice or data and many different options, depending on the equipment being used at any particular installation, and depending on the offerings of the telephone company's central central office office switch switch.. Most Most ISDN-P ISDN-PRI' RI's s are used used for teleph telephone one voice communication using large PBX systems, rather than for data. One obvious exception is that ISPs usually have ISDN-PRI's for handling ISDN data and modem calls. It is mainly of historical interest that many of the earlier ISDN data lines used 56 kbit/s rather than 64 kbit/s "B" channels of data. This caused ISDN-BRI to be offered at both 128 kbit/s and 112 kbit/s rates, depending on the central office's switching equipment.
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Constant data rate at 64 kbit/s for each DS0 channel. Two way broadband symmetric data transmission, unlike ADSL. ADSL. Call setup is very quick. Low latency ISDN Voice clarity is unmatched by other phone services. Caller ID is almost always available for no additional a dditional fee. Maximum distance from the central office is much greater than it is for DSL. 5
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When using ISDN-BRI, there is the possibility of using the lowbandwidth 16 kbit/s "D" channel for packet data and for always on capabilities. One of the data channels can be used for phone conversation without disturbing the data transmission through the other data channel. When a phone call is ended, the bearer channel can immediately dial and reconnect itself to the data call
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ISDN offerings are dwindling in the marketplace due to the widespread use of faster and cheaper alternatives. ISDN routers, terminal adapters ("modems"), and telephones are more expensive than ordinary POTS equipment, like dial-up modems. ISDN provisioning can be complicated due to the great number of options available. ISDN users must dial in to a provider that offers ISDN Internet service, which means that the call could be disconnected. ISDN is billed as a phone line, to which is added the bill for Internet ISDN access. "Always on" data connections are not available in all locations. Some telephone companies charge unusual fees for ISDN, including call setup fees, per minute fees, and higher rates than normal for other services.
T-1/DS-1 These are highly-regulated services traditionally intended for businesses, that are managed through Public Service Commissions (PSCs) in each state, must be fully defined in PSC tariff documents, and have management rules dating back to the early 1980s which still refer to teletypes as potential connection devices. As such, T-1 services have very strict and rigid service requirements which drive up the provider's maintenance costs and may require them to have a technician on standby 24 hours a day to repair the line if it malfunctions. (In comparison, ISDN and DSL are not regulated by the PSCs at all.) Due to the expensive and regulated nature of T-1 lines, they are normally installed under the provisions of a written agreement, the contract term being typically one to three years. However, there are usually few restrictions to an end-user's use of a T-1, uptime and bandwidth data rates may be guaranteed, quality of service may be supported, and blocks of static IP addresses are commonly included.
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Since a T-1 was originally conceived for voice transmission, and voice T-1's are still widely used in businesses, it can be confusing to the uninitiated subscriber. It is often best to refer to the type of T-1 being considered, using the appropriate "data" or "voice" prefix to differentiate between the two. A voice T-1 would terminate at a phone company's central office (CO) for connection to the PSTN; a data T-1 terminates at a point of presence (POP) or data center. The T-1 line which is between a customer's premises and the POP or CO is called the local loop. The owner of the local loop need not be the owner of the network at the POP where your T-1 connects to the Internet, and so a T-1 subscriber may have contracts with these two organizations separately. The nomenclature for a T-1 varies widely, cited in some circles a DS-1, a T1.5, a T1, or a DS1. Some of these try to distinguish amongst the different aspects of the line, considering the data standard a DS-1, and the physical structure of the trunk line a T-1 or T-1.5. They are also called leased lines, but that terminology is usually for data rates under 1.5 Mbit/s. At times, a T-1 can be included in the term "leased line" or excluded from it. Whatever it is called, it is inherently related to other broadband access methods, which include T-3, SONET OC-3, and other T-carrier and Optical Carriers. Additionally, a T-1 might be aggregated with more than one T-1, producing an nxT-1, such as 4xT-1 which has exactly 4 times the bandwidth of a T-1. When a T-1 is installed, there are a number of choices to be made: in the carrier chosen, the location of the demarcation point, the type of channel service unit (CSU) or data service unit (DSU) used, the WAN IP router used, the types of bandwidths chosen, etc. Specialized WAN routers are used with T-1 lines that route Internet or VPN data onto the T-1 line from the subscriber's packet-based ( TCP/IP) network using customer premises equipment (CPE). The CPE typical consists of a CSU/DSU that converts the DS-1 data stream of the T-1 to a TCP/IP packet data stream for use in the customer's Ethernet LAN. It is noteworthy that many T-1 providers optionally maintain and/or sell the CPE as part of the service contract, which can affect the demarcation point and the ownership of the router, CSU, or DSU. Although a T-1 has a maximum of 1.544 Mbit/s, a fractional T-1 might be offered which only uses an integer multiple of 128 kbit/s for bandwidth. In this manner, a customer might only purchase 1/12th or 1/3 of a T-1, which would be 128 kbit/s and 512 kbit/s, respectively. T-1 and fractional T-1 data lines are symmetric, meaning that their upload and download data rates are the same.
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Wired Ethernet Where available, this method of broadband connection to the Internet would indicate that Internet access is very fast. However, just because Ethernet is offered doesn't mean that the full 10, 100, or 1000 Mbit/s connection can be utilized for direct Internet access. In a college dormitory, for example, the 100 Mbit/s Ethernet access might be fully available to on-campus networks, but Internet access bandwidths might be closer to 4xT-1 data rate (6 Mbit/s). If you are sharing a broadband connection with others in a building, the access bandwidth of the leased line into the building would of course govern the end-user's data rate. In certain locations, however, true Ethernet broadband access might be available. This would most commonly be the case at a POP or a data center, and not at a typical residence or business. When Ethernet Internet access is offered, it could be fiber-optic or copper twisted pair, and the bandwidth will conform to standard Ethernet data rates of up to 10 Gbit/s. The primary advantage is that no special hardware is needed for Ethernet. Ethernet also has a very low latency.
Rural broadband One of the great challenges of broadband is to provide service to potential customers in areas of low population density, such as to farmers, ranchers, and small towns. In cities where the population density is high, it is easy for a service provider to recover equipment costs, but each rural customer may require expensive equipment to get connected. Several rural broadband solutions exist, though each has its own pitfalls and limitations. Some choices are better than others, but are dependent on how proactive the local phone company is about upgrading their rural technology. Wireless Internet Service Provider (WISPs) are rapidly becoming a popular broadband option for rural areas. The technology's line-of-sight requirements may hamper connectivity in some areas with hilly and heavily foliated terrain. However, the Tegola project, a successful pilot in remote Scotland, demonstrates that wireless can be a viable option. In addition, compared to hard-wired connectivity, there are security risks (unless robust security protocols are enabled); speeds are significantly slower (2 – 50 times slower); and the network can be less stable, due to interference from other wireless devices, weather and line-of-sight problems. 8
Satellite Internet Satellites in geostationary orbits are able to relay broadband data from the satellite company to each customer. Satellite Internet is usually among the most expensive ways of gaining broadband Internet access, but in rural areas it may be the only choice other than cellular broadband. However, costs have been coming down in recent years to the point that it is becoming more competitive with other broadband options. Broadband satellite Internet also has a high latency problem is due to the signal having to travel to an altitude of 35,786 km (22,236 mi) above sea level (from the equator) out into space to a satellite in geostationary orbit and back to Earth again. The signal delay can be as much as 500 milliseconds to 900 milliseconds, which makes this service unsuitable for applications requiring real-time user input such as certain multiplayer Internet games and first-person shooters played over the connection. Despite this, it is still possible for many games to be played, but the scope is limited to real-time strategy or turn-based games. The functionality of live interactive access to a distant computer can also be subject to the problems caused by high latency. These problems are more than tolerable for just basic email access and web browsing and in most cases are barely noticeable. For geostationary satellites there is no way to eliminate this problem. The delay is primarily due to the great distances travelled which, even at the speed of light (about 300,000 km/second or 186,000 miles per second), can be significant. Even if all other signalling delays could be eliminated it still takes electromagnetic radio waves about 500 milliseconds, or half a second, to travel from ground level to the satellite and back to the ground, a total of over 71,400 km (44,366 mi) to travel from the source to the destination, and over 143,000 km (88,856 mi) for a round trip (user to ISP, and then back to user—with zero network delays). Factoring in other normal delays from network sources gives a typical one-way connection latency of 500–700 ms from the user to the ISP, or about 1,000–1,400 milliseconds latency for the total Round Trip Time (RTT) back to the user. This is far worse than most dial-up modem users' experience, at typically only 150–200 ms total latency. Medium Earth Orbit (MEO) and Low Earth Orbit (LEO) satellites however do not have such great delays. The current LEO constellations of Global star and Iridium satellites have delays of less than 40 ms round trip, but their throughput is less than broadband at 64 kbps per channel. The Global star constellation orbits 1,420 km above the earth and Iridium orbits at 670 km altitude. The proposed O3b Networks MEO constellation scheduled for 9
deployment in 2010 would orbit at 8,062 km, with RTT latency of approximately 125 ms. The proposed new network is also designed for much higher throughput with links well in excess of 1 Gbps (Giga bits per second). Most satellite Internet providers also have a FAP (Fair Access Policy). Perhaps one of the largest disadvantages of satellite Internet, these FAPs usually throttle a user's throughput to dial-up data rates after a certain "invisible wall" is hit (usually around 200 MB a day). This FAP usually lasts for 24 hours after the wall is hit, and a user's throughput is restored to whatever tier they paid for. This makes bandwidth-intensive activities nearly impossible to complete in a reasonable amount of time (examples include P2P and newsgroup binary downloading). The European ASTRA2Connect system has a FAP based on a monthly limit of 2Gbyte of data downloaded, with download data rates reduced for the remainder of the month if the limit is exceeded. Other Satellite Internet offers have advanced FAP mechanisms based on sliding time windows. It is the case for instance for the Too way service that verifies download quotas during the last hours, days and weeks. The purpose is to allow temporary excessive downloads when needed while saving volume for the end of the month.
Advantages • •
True global broadband Internet access availability Mobile connection to the Internet (with some providers)
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High latency compared to other broadband services, especially 2-way satellite service Unreliable: drop-outs are common during travel, inclement weather, and during sunspot activity The narrow-beam highly directional antenna must be accurately pointed to the satellite orbiting overhead The Fair Access Policy limits heavy usage, if applied by the service provider VPN use is discouraged, problematic, and/or restricted with satellite broadband, although available at a price
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Cellular broadband Cellular phone towers are very widespread, and as cellular networks move to third generation (3G) networks they can support fast data; using technologies such as EVDO, HSDPA and UMTS. These can give broadband access to the Internet, with a cell phone, with Card bus, Express Card, or USB cellular modems, or with cellular broadband routers, which allow more than one computer to be connected to the Internet using one cellular connection.
Power-line Internet This is a new service still in its infancy that may eventually permit broadband Internet data to travel down standard high-voltage power lines. However, the system has a number of complex issues, the primary one being that power lines are inherently a very noisy environment. Every time a device turns on or off, it introduces a pop or click into the line. Energy-saving devices often introduce noisy harmonics into the line. The system must be designed to deal with these natural signaling disruptions and work around them. Broadband over power lines (BPL), also known as Power line communication, has developed faster in Europe than in the US due to a historical difference in power system design philosophies. Nearly all large power grids transmit power at high voltages in order to reduce transmission losses, then near the customer use step-down transformers to reduce the voltage. Since BPL signals cannot readily pass through transformers, repeaters must be attached to the transformers. In the US, it is common for a small transformer hung from a utility pole to service a single house. In Europe, it is more common for a somewhat larger transformer to service 10 or 100 houses. For delivering power to customers, this difference in design makes little difference, but it means delivering BPL over the power grid of a typical US city will require an order of magnitude more repeaters than would be required in a comparable European city. The second major issue is signal strength and operating frequency. The system is expected to use frequencies in the 10 to 30 MHz range, which has been used for decades by licensed amateur radio operators, as well as international shortwave broadcasters and a variety of communications systems (military, aeronautical, etc.). Power lines are unshielded and will act as transmitters for the signals they carry, and have the potential to 11
completely wipe out the usefulness of the 10 to 30 MHz range for shortwave communications purposes, as well as compromising the security of its users.
Wireless ISP This typically employs the current low-cost 802.11 Wi-Fi radio systems to link up remote locations over great distances, but can use other higher-power radio communications systems as well. Traditional 802.11b was licensed for omni directional service spanning only 100-150 meters (300–500 ft). By focusing the signal down to a narrow beam with a Yagi antenna it can instead operate reliably over a distance of many miles, although the technology's line-of-sight requirements hamper connectivity in areas with hilly and heavily foliated terrain. In addition, compared to hard-wired connectivity, there are security risks (unless robust security protocols are enabled); speeds are significantly slower (2 – 50 times slower); and the network can be less stable, due to interference from other wireless devices and networks, weather and line-of-sight problems. Rural Wireless-ISP installations are typically not commercial in nature and are instead a patchwork of systems built up by hobbyists mounting antennas on radio masts and towers, agricultural storage silos, very tall trees, or whatever other tall objects are available. There are currently a number of companies that provide this service. A wireles Internet access provider s map for USA is publicly available for WISPS.
World Space World Space is a digital satellite radio network based in Washington DC. It covers most of Asia and Europe plus all of Africa by satellite. Beside the digital audio, users can receive one way broadband digital data transmission (150 Kilobit/second) from the satellite.
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Low cost (US$ 100) receiver that combines a digital radio receiver and a data receiver. This technology can be used for transmitting websites / files from Internet. Access from remote places in Asia and Africa.
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One way data transmission. 12
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Privacy/security.
Broadband worldwide To promote economic development and reduction of the digital divide, national broadband plans from around the world promote the universal availability of affordable broadband connectivity.
Broadband technologies •
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Back-channel, a low bandwidth, or less-than-optimal, transmission channel in the opposite direction to the main channel Base band Fiber-optic communication List of device bandwidths Local loop Narrowband Public switched telephone network (PSTN) Residential gateway
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Digital Subscriber Line (DSL), digital data transmission over the wires used in the local loop of a telephone network Local Multipoint Distribution Service, broadband wireless access technology that uses microwave signals operating between the 26 GHz and 29 GHz bands WiMAX, a standards-based wireless technology that provides highthroughput broadband connections over long distances Other wireless technologies, including IEEE standards (802.11b, 802.11g, and 802.11a) and many proprietary wireless protocols. In 2008, with WiMAX still at the top of the learning curve in terms of price, these technologies dominate the market for fixed wireless broadband. Power line communication, wireline technology using the current electricity networks Satellite Internet access Cable modem, designed to modulate a data signal over cable television infrastructure Fiber to the premises, based on fiber-optic cables and associated optical electronics
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High-Speed Packet Access (HSPA), a new mobile telephony protocol, sometimes referred to as a 3.5G technology Evolution-Data Optimized (EVDO), is a wireless radio broadband data standard adopted by many CDMA mobile phone service providers
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Bonded DSL Rings a ring topology at the remote end that enables 400Mb/s over existing DSL White Spaces Coalition a group of technology companies aiming to deliver broadband Internet access via unused analog television frequencies High-Speed Downlink Packet Access
Broadband applications • • •
Broadband telephone Broadband radio List of countries by broadband users
Wireless Broadband Wireless Broadband is a fairly new technology that provides high-speed wireless internet and data network access over a wide area.
The term broadband According to the 802.16-2004 standard, broadband means 'having instantaneous bandwidth greater than around 1 MHz and supporting data rates greater than about 1.5 Mbit/s. This means that Wireless Broadband features speeds roughly equivalent to wired broadband access, such as that of ADSL or a cable modem.
Abbreviation The acronym "WiBB" is entering the vernacular as a contraction of "Wireless Broadband", in much the same way as "WiFi" refers to 802.11 or similar wireless networks.
Technology and speeds
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Few Wireless Internet Service Providers (WISPs) provide download speeds of over 100 Mbit/s; most broadband wireless access services are estimated to have a range of 50 km (30 miles) from a tower. Technologies used include LMDS and MMDS, as well as heavy use of the ISM bands and one particular access technology is being standardized by IEEE 802.16, also known as WiMAX. WiMAX is highly popular in Europe but has not met full acceptance in the United States because cost of deployment does not meet return on investment figures. In 2005 the Federal Communications Commission adopted a Report and Order that revised the FCC’s rules to open the 3650 MHz band for terrestrial wireless broadband operations. On November 14, 2007 the Commission released Public Notice DA 07-4605 in which the Wireless Telecommunications Bureau announced the start date for licensing and registration process for the 3650-3700 MHz band. Initially, WISPs were only found in rural areas not covered by cable or DSL. These early WISPs would employ a high-capacity T-carrier, such as a T1 or DS3 connection, and then broadcast the signal from a high elevation, such as at the top of a water tower. To receive this type of Internet connection, consumers mount a small dish to the roof of their home or office and point it to the transmitter. Line of sight is usually necessary for WISPs operating in the 2.4 and 5 GHz bands with 900 MHz offering better NLOS (non-line-ofsight) performance.
Mobile wireless broadband Also called Mobile Broadband, wireless broadband technologies include new services from companies such as Verizon, Sprint, and AT&T Mobility, which allow a more mobile version of this broadband access. Consumers can purchase a PC card, laptop card, or USB equipment to connect their PC or laptop to the Internet via cell phone towers. This type of connection would be stable in almost any area that could also receive a strong cell phone connection. These connections can cost more for portable convenience as well as having speed limitations in all but urban environments.
Licensing A wireless connection can be either licensed or unlicensed. In the US, licensed connections use a private spectrum the user has secured rights to from the Federal Communications Commission (FCC). In other countries, spectrum is licensed from the country's national radio communications authority (such as the ACMA in Australia or Nigerian Communications Commission in Nigeria). Licensing is usually expensive and often reserved for large companies who wish to guarantee private access to spectrum for use in 15
point to point communication. Because of this, most wireless ISP's use unlicensed spectrum which is publicly shared.
TIKONA DIGITAL WI-BRO NETWORK SERVICES Tikona was started in the year2008 and it starts providing the services from the financial year of March 2009 with Mumbai as Head quarters. Tikona is the first company to provide to provide wireless internet services WI-BRO through a router at a free of cost .we have been helping the people to build a financial freedom for nearly 3 years . Tikona is one of the emerging and fast growing private company .Tikona offers its customers a wide array of value added services with good packages at cheaper cost. Company is providing the services in four zones Chennai Mumbai, Hyderabad and Vijayawada and it is going to expand its base to other areas like Guntur, Visakhapatnam, Nellore. Tikona crossed 40,000 customers in the first 10 months as it started services from financial year 2009 and team from Mumbai has completed 1800 plus connections in a month by undertaking private operators like Mtnl and others .This shows the trust and belief towards the company. At the present tikona is having the customer base of around 12000. Tikona client base comprises of corporate offices, commercial complexes Individuals and other groups of people. Tikona is the wireless Broadband service which is capable of providing 2mbps speed .And it solves the common problems faced by internet users that are using cable which yields good benefits to the customers. Tikona leaders have started or managed in biggest mobile. Class A Internet service provider (ISP) is provided for Tikona. Tikona is the first company to use the latest technologies like WAP2 ,MIMO,OFDM provide good reliable and accurate services to the customer at the door step and it provides the features of parental control , selfcareportal, antispyware and free antivirus with daily Automatic updates . Installation service will be provided with in 24 hours of customers acceptance .It provides special Bandwidth to the corporate offices such that no other persons cannot use that line . Tikona provides special packages to bulk of customers from the apartments and to the corporate offices. There will be minimum guaranteed bill at the end of each plan. 16
There is a special technical desk to solve the problems of the customer. Rapid action advanced customer support.
PRODUCTS AND SERVICES FOR HOMES Our Wireless Broadband to Home (BTH) service ensures delivery of Broadband to the customers without the risk of digging through the premises. Homes are getting richer with newer devices and wireless appliances that connect to the internet - High end phones, PCs, laptops, printers, digital photo frames, surveillance cameras, media centers etc. Our customers shall find convenience of using these devices wirelessly in their homes with our all home wireless solution. The all home wireless solution promises to simplify the complex task of networking of these devices without spoiling the interiors. Customers can be rest assured of the wireless security, thanks to WPA2 and 802.1x security features of Tikona Wireless Broadband service. We also offer a complimentary licensed anti-virus package with our service that protects data on customer PC from spyware, viruses and any malware.
FOR ENTERPRISES Tikona Digital Networks is building an all IP wireless network using 4th Generation technologies such as OFDM and MIMO in more than 100 towns across India. This network has at its core next generation IT and internet applicationscapabilityframework. We believe that this capability foundation shall allow enterprise customers to explore newer ways of getting internet to their offices and also to build corporate networks using some path breaking innovative concepts. Cloud networking is one such concept in which enterprises can seamlessly connect their branches, extended enterprise network comprising dealers, distributors, retail points of sale, employees working from home to their corporate applications. These arrangements, interestingly, can co-exist with present leased VPNs, offering complete investment protection and wired network like 17
security. In fact they complement the present infrastructure of enterprises and create an additional layer of redundancy and robustness in the system, besides simplifying the network management and expansion challenges.
VALUES OF TIKONA WI-FI Customer First Our core business strategy is guided by customer value, customer sensitivity and customer convenience.
Respect for Talent We will create and maintain a transparent and respectful work environment that helps in attracting, retaining and nurturing the best talent. We encourage an open work culture that is conducive to making work joyful.
Win -Win for all We work for the success of our customers, investors, employees and our ecosystem partners. We believe in empowering, motivating, appreciating and inculcating a sense of ownership among the members of Tikona ecosystem.
Integrity We are accountable to all our stakeholders, regulators, government and customers and believe in adopting a culture of ethical business practices, transparency and highest standards of corporate governance.
FACTSHEET OF TIKONA Founded Started operations Headquarters World Wide Web Managing director
Tikona
FACTSHEET 2008 FY2009-10 Mumbai, India www.tikona.in Prakash bajpayi 18
Employees Financial Advisors Bank assurance tie ups Number of products Presence Through Tikona
2000 15 3(ICICI/AXIS/HDFC) 1 75 0ffices in 4cities
Prakash Bajpai Founder,MD&CEO Prakash Bajpai has a rich 31 years of experience in IT and Telecom Industry. He has been instrumental in building and leading organizations and business effectively and effeciently with revenue of more than two billion dollars An engineering graduate from Delhi University, Prakash started his career with IBM as an electronics engineer. He then moved to Phillips, where he was involved in the launch of color TV transmission in India. He was one of the first few employees of Tata Telecom. His experience cuts across geographies as he worked with AT&T Network Systems in the US. Post returning to India, he spearheaded the Marketing, Sales & Network Planning activities at Tata Lucent Technologies. He then joined Hughes Telecom as President & CEO where he pioneered India's first Integrated Broadband Network in Maharashtra & Goa. He also led Hughes Telecom to launch India's first IPO (US$ 225 m) in the telecom sector. Prior to launching Tikona, Prakash was the President and CEO at Reliance Communications, where he was responsible for the Broadband, Enterprise, Data Center, PCO and DTH businesses of the company. Prakash has also attained graduation from a number of in-house Management Programs conducted by the AT&T School of Business Management including mini-MBA in Financial Management.
Tarun Kumar ChiefTechnologyOfficer Tarun has over 19 years of industry experience spanning in IT, broadband and digital broadcast technologies. He has successfully deployed and managed operations of many technology intensive projects including 19
enterprise and retail broadband BSS, cutting edge Interactive IPTV over metro Ethernet network, service delivery platforms for New-age products and broadband radio access networks and devices for the purpose of better usage and utility. Tarun is an electronics and communication engineer with M Tech (Integrated Electronics) from Indian Institute of Technology (1990 batch).
Heramb Ranade ChiefMarketingOfficer Heramb has nearly 21 years of experience in the telecommunications industry spanning enterprise, carrier infrastructure, telecom operator and broadband service. Prior to joining TDN, Heramb was leading the product innovation and lifecycle management function for the enterprise and broadband businesses of two Pan-India telecom operators. He has a diverse functional experience covering sales, biz development, marketing, human resource, product management, innovation, service creation and customer experience processes. He has held senior leadership positions in his previous assignments at Reliance Communications, Hughes Telecom (now Tata Teleservices), Tata Lucent Technologies (now Alcatel Lucent) and Tata Telecom (now Avaya) and has made significant contributions in building new capabilities and business units from scratch in most of his past assignments. He has a wide exposure to a number of technologies connected with Broadband and application services space. Heramb has a Bachelors degree in Electronics Engineering.
Rakesh Khurmi FinancialController Rakesh holds a Masters Degree in Business Administration (MBA) from Punjab University and Cost Accountant from Institute of Cost & Works Accountants of India (ICWAI). He has 17 years of experience of which 15 years have been in the telecom industry. He has worked with various organizations - Bharti Airtel Limited, Reliance Communications Limited, Spice Communications, Hutchison Max Telecom, Vodafone essar limited and Nestle India limited. 20
Rakesh has exposure of working in various telecom verticals - Mobile, Fixed Line, Paging, ISP Broadband, and Long distance businesses, in the areas of financial reporting, Business Planning, Project Finance, Revenue Assurance and Risk and Compliance management.
M Nagaraju Head of south zone Mr.Nagaraju holds a Masters Degree in Business Administration (MBA) from Nagarjuna University and he has a experience of over 18 yrs in telecom industry. He worked in reliance for 15 yrs and in 2008 march he joined in tikona and contributing his valuable services and extending a helping hand to develop tikona to a national level. He is helping the members of tikona with his innovative ideas and creative thoughts and he has an exposure of working in various telecom verticals - Mobile, Fixed Line, Paging, ISP Broadband, and Long distance businesses.
Chandrakanth Mekala Zonal manager of south zone Mr.Chandrakanth Mekala holds his B.Com degree from a university in Gujarat. He worked in reliance for 12 yrs in various telecom verticals Mobile, Fixed Line, Paging, ISP Broadband, and Long distance businesses. He joined in tikona in 2008 may as an sales executive and within a short span of time he held a position as zonal manager in tikona .This valuable position was achieved with help of hard work and innovative thinking .At present he stands in 1st position among all the zonal managers.
Vision Our vision is to be a leading Broadband and IT services company, offering innovative products and solutions to home, enterprise and other customers 21
in India and globally. We believe that our next generation services will change the way India lives, transacts, and communicates and we believe that we can make a significant contribution towards a powerful Broadband enabled India.
Mission TDN mission is to raise the benchmarks of customer experience in the country for all times to come. TDN will endeavor to deliver enhanced customer experience through innovation, by use of cutting edge technology and by extensive knowledge dissemination to members of its customer support teams.
Tikona plans: 2 Mbps Fixed Monthly Charge Plans - Value For Money: Details Monthly Plan Charges (Rs.) Installation Charges (RS.) Free Usage With 2 Mbps Speed(MBS) Speed Beyond Free Usage(Kbps) Charges During Reduced Speed(Rs.)
FMC599 599 500 4,000
FMC799 799 500 8,000
FMC1499 1499 500 15,000
FMC2499 2499 500 50,000
64
64
128
256
Nil
Nil
Nil
Nil
Fun Unlimited Plans—Complimentary bonus bandwidth: Details Monthly Plan Charges (Rs.) Installation Charges(Rs.) Download Speed Bonus Bandwidth of 2 Mbps(MBs/month)
FUL 599 599 500 300kbps 200
FUL 799
FUL 1399
FUL 499
799 500 600kbp s 400
1399 500 1mbps
499 500 150kbps
500
100
BROADBAND PLANS
High speed internet
2Mbps Circuit Breaker Plans— Details Monthly Plan Charges (Rs.) Installation Charges (Rs.)
CB49 49 500
CB299 299 500 22
Modem Rental (Rs. / month) Free usage (MBs) Charges Beyond Free Usage (Rs./MB) Circuit Breaker Deposit – One Time(Rs.) Guaranteed Maximum Bill Amount(Rs.) Speed Beyond Maximum Bill Amount(Kbps) Charges During Reduced Speed (Rs.)
50 100 0.8 0 999 64
0 1000 1 300 599 64
Nil
Nil
CUSTOMERS It is important for a customer to understand that what is the importance of the internet usage and the benefits those are drawn through it. Therefore it is vital for a customer to know about the different internet service providers who are giving the best packages at economic rate. Tikona digital networks are one of the fast growing WI-FI services emerging in the market. The customers are the most important key players to make Tikona a successful company in the internet sector. Customers of Tikona digital networks segmented based on different groups
Group 1> INDIVIDUALS There are many customers who live in the independent houses and are also playing a major role making Tikona a success. Tikona is providing special packages for the individual users like circuit breaker and etc….
Group 2>CORPORATE OFFICES Company is providing special line and bandwidth with a very high speed such that no other customers cannot use that bandwidth because low speed and a minute breakdown can incurr heavy loss for the company .To avoid that company is providing special bandwidth.
Group 3>COMMERCIALCOMPLEXES company is targeting particularly this segment because there are many commercial complexes .special linkages will be provided if a company has several branches its main branch will be linked with all the branches through a provision of special linkages.
Group4 >OTHER GROUPS 23
company also considers all the other groups like schools ,colleges ,hostels ,animation offices ,charitable trusts and other areas with good and affordable packages and rates will be minimum when customers are more in number .Free installation will be provided in such cases
COMPETITORS
BSNL is the name given to the company that provides high-speed internet connection with fast bandwidth. It is a quick connection, typically “alwayson” and capable of transmitting data at a much faster rate than a standard dialup modem connection. BSNL is available in many areas. •
BSNL Broadband will not tie up your phone line, allowing you to use the internet and telephone simultaneously. BSNL Broadband can be provided from a dedicated line such as Cable or ISDN, or over the top of our phone line such as ADSL. Low-band Internet access is typically running up to 56kbps using a dial-up modem. Mid-band Internet is a phrase given to dialup that operates at 64kbps or 28kbps. Broadband starts at 512kbps (approximately ten times faster than typical dialup) and is also typically available at 1mbps, 1.5mbps and 2.2mbps. Some companies offer broadband at 4mbps and 8mbps. The maximum possible for example is around 26mbps and 24mbps for ADSL although these speeds are not sold commercially due to the high cost required to upgrade telephone lines to be able to transmit at this speed.
B.S.N.L BROADBAND PLANS: BSNL has also launched a number of BSNL Prepaid Broadband Limited Plans. These are in addition to the BSNL Prepaid Broadband Unlimited Plans, released. It must however be noted that before opting for any of the various Prepaid unlimited plans, a BSNL Prepaid Broadband Account must be created.
24
All the BSNL Prepaid Broadband Plans are available only for BSNL landline users (now). The following are the various BSNL Prepaid Broadband Limited Plans. BSNL Prepaid Broadband Unlimited Plans (Vouchers) has been released by BSNL BBService (BSNL Broadband Service). It must however be noted that before opting for any of the various Prepaid unlimited plans, a BSNL Prepaid Broadband Account must be created.
BSNL Prepaid Broadband Limited Plans: Rate Grace Service Usage Per Period Sl. Voucher MRP Administrative Validity Tax @ Amount MB ( in No. Type (Rs.) Charge (Rs.) (Days) 10.30% (Rs.) (in Days) Rs.) *GP-I BB RL `1 50 4.67 15 30.33 0.6 7 15 50 BB RL 2 100 9.34 20 70.66 0.6 15 15 100 BB RL 3 250 23.35 25 201.65 0.6 30 15 250 BB RL 4 500 46.69 50 403.31 0.6 45 15 500 BB RL 5 750 70.04 0 679.96 0.4 60 15 750 BB RL 6 1200 112.06 0 1087.94 0.4 75 15 1200 BB RL 7 1600 149.41 0 1450.59 0.4 90 15 1600 BB RL 8 2000 186.76 0 1813.24 0.4 120 15 2000 BB RL 9 5000 466.91 0 4533.09 0.3 210 15 5000
•
•
Grace Period ( in Days) **GP-II
75 75 75 75 75 75 75 75 75
The above BSNL Limited Plans are available with speed upto 2 Mbps, with limited download.
For limited Plans, balance usage value if any available will be carried forward, in case of recharge within the Grace Period *GP-I (i.e. 15 25
days). Beyond 15 days (*GP-I), balance usage value if any available will not be carried forward, but the customer can recharge his account upto another 75 days (**GP-II). After expiry of the additional grace period of 75 days (**GP-II), the account of the customer shall be deleted from the system .
Reliance Broadband prepaid plans have a wide range of choices including Online Speed Select Plan (pay per minute), Data transfer Plan (pay per MB), Flat Fee — unlimited use Plan and Combo Plan with affordable cost. Reloaince Pepaid Online Speed Select Plan offers Up to 50 percent discount during night, a free e-mail ID with 10 MB storage space and the service is billed on per minute basis.
Reliance Broadband Prepaid Flat fee Plans: Download speed * Day usage charges (Rs. / hr) 75 Kbps # 13 150 Kbps # 25 300 Kbps 40 •
•
•
•
The prepaid account will be deducted on a daily basis irrespective of the usage Installation charges Rs.500 extra. All taxes including service tax, extra as applicable * Speeds indicated are only upto our ISP Node and are given on best effort basis as per TRAI guidelines. # This plan is not a broadband plan as per TRAI
Reliance Broadband Prepaid Combo Plan: The following are the features of the Reliance Broadband Prepaid Combo Plan:
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•
•
Attractive plans combining Reliance Broadnet and Reliance Landline for as low as Rs.333. Combo Plan options Reliance Landline Phone + Online Speed Select plan of Reliance Broadnet. Reliance Landline Phone + Data transfer plan of Reliance Broadnet. To avail this plan you will have to load two Startup vouchers of Rs.500 for the Reliance Landline and Reliance Broadnet service respectively. The Startup Voucher for Reliance Landline gives you free usage worth Rs.500 on loading, so effectively you pay zero installation charges for the Reliance Landline service. Freedom from separate monthly charges. Single re-fill voucher for Reliance Broadnet and Reliance Landline. Use either or both of the above services in any combination. What’s more as a prepaid customer you become a member of Reliance Landline- Free Call Club. You can talk for free to other members within your club (customers serviced by your Reliance Channel Partner / Franchisee.). Please check for the latest RL-FCC member’s phone directory with your Reliance Channel Partner / Franchisee. Attractive call rates on Reliance Landline. o
o
•
•
•
•
Reliance Broadband Unlimited
Plans:
Reliance Broadband Unlimited Plans are available at 1 and 2 Mbps as Flat Fee Plans. These plans let you enjoy 24 hours unlimited internet access for a fixed monthly charge. Reliance Broadband Unlimited Plans are available at a wide range of speed and payment options.
Reliance Broadband Unlimited Plans (Flat Fee BIA Plans): Plan Speed * 75 Kbps# 150 Kbps# 300 Kbps 400 Kbps 600 Kbps 1 Mbps 2 Mbps
Monthly Quarterly Rental (Advance) (Rs) Rental (Rs) 400 1200 750 2250 799 2395 999 NA 1399 NA 2199 6595 4999 14999
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One can subscribe to the half yearly Reliance Broadband unlimited plan and pay for only 5 months, thereby getting 1 months subscription free of cost.
Half Yearly Flat Fee Reliance BIA Plans: Plan *
Monthly rental (Rs)
1 2199 Mbps 2 4999 Mbps
Half yearly rental (Rs)
New offer (advance)(Rs)
You save (Rs)
13194
10995
2199
29994
24995
4999
You can also subscribe to Reliance Broadband Internet Access yearly payment plan and pay for only 10 months and get 2 months’ subscription free of cost.
Annual Flat Fee Reliance BIA Plans: Plan*
Monthly rental Yearly rental (Rs) (Rs)
75 400 Kbps# 1Mbps 2199 2 Mbps 4999
New offer (advance)(Rs)
You save (Rs)
Rs 4800
4000
800
26388 59988
21990 49990
4398 9998
Reliance Broadband wireless
internet
Reliance Broadband wireless internet services called Reliance Netconnect are available as both postpaid and prepaid plans. These plans provide Wireless internet connectivity for laptops and desktops with download speeds up to 3.1 Mbps and upload speeds up to 1.8 Mbps and good browsing speeds. Reliance Broadband wireless internet services are simple plug and play services with Connectivity across 25,000 towns and 5 lakhs villages, as well as along major highways, railway routes, airport lounges and remote locations in India. Nationwide coverage will ensure Reliance Netconnect 28
Broadband+ coverage in 36 major cities and seamless integration with High Speed 1x for National coverage.
Reliance Broadband Wireless Internet Prepaid Plans: Broadband+ Broadband+ Broadband+ Broadband+ Broadband+ Broadband+ Broadband+
Pack 300MB Pack 700MB Pack 1GB Pack 3GB Pack 5GB Pack 10GB Pack 15GB Pack
Rs. Rs. Rs. Rs. Rs. Rs. Rs.
Price 250/500/715/935/1,210/1,379/1,925/-
Validity 30 Days 30 Days 30 Days 30 Days 30 Days 30 Days 30 Days
•
*Additional usage @Rs.1per MB . Pay Rs. 3500/- to get a Reliance
•
Netconnect Broadband+ USB Modem and get FREE data usage of 10 GB valid for a period of 30 days. Life time Validity
•
Reliance Broadband Postpaid Plans: Effective Free Usage Free Usage Rental in Monthly Bundled/Month – Extra Tariff Plan Bundled/Month – Roaming Money back Rental Anytime/Day Usage Night Usage offer (for 12 Usage months) Broadband+ Rs. 1 / Rs. 299/- Nil Nil Nationwide* Rs. 299/Pay as you go MB Broadband+ 50 Rs. 499/- 512 MB Nil Nationwide Rs. 499/512 MB p/MB Broadband+ 50 10GB @ Rs. 499/- Nil 10 GB Nationwide Rs. 499/ p/Min Night 29
Effective Free Usage Free Usage Rental in Monthly Bundled/Month – Extra Tariff Plan Bundled/Month – Roaming Money back Rental Anytime/Day Usage Night Usage offer (for 12 Usage months) Broadband+ 1 50 Rs. 650/- 1 GB Nil Nationwide Rs. 650/GB p/MB Broadband+ 2 50 Rs. 750/- 2 GB Nil Nationwide Rs. 750/GB p/MB Broadband+ 3 50 Rs. 850/- 3 GB Nil Nationwide Rs. 850/GB p/MB Broadband+ 1 50 GB day, 10 Rs. 849/- 1 GB 10 GB Nationwide Rs. 849/ p/MB GB Night Broadband+ 2 50 GB day, 10 Rs. 949/- 2 GB 10 GB Nationwide Rs. 949/ p/MB GB Night Broadband+ 3 Rs. 50 GB day, 10 3 GB 10 GB Nationwide Rs. 849/1049/ p/MB GB Night Broadband+ 5 Rs. 50 5 GB Nil Nationwide Rs. 899/GB 1099/ p/MB Broadband+ Rs. 50 10 GB Nil Citywide Rs. 899/10 GB City 1099/ p/MB Broadband+ 5 Rs. 50 GB day, 10 5 GB 10 GB Nationwide Rs. 1098/1298/ p/MB GB Night Broadband+ Rs. 50 10 GB day, 10 10 GB 10 GB Citywide Rs. 1098/1298/ p/MB GB Night City Broadband+ Rs. 50 10 GB Nil Nationwide Rs. 1050/10 GB 1250/ p/MB Broadband+ Rs. 50 10 GB day, 10 10 GB 10 GB Nationwide Rs. 1249/1449/ p/MB GB Night Broadband+ Rs. 50 15 GB Nil Nationwide Rs. 1550/15 GB 1750/ p/MB
Just pay Rs. 3500/- and get a Reliance Netconnect Broadband+ USB Modem. Choose any plan of your choice and get Monthly discount of Rs. 200/- for 12 months (worth Rs. 2400/-) on any monthly rental plan above Rs. 1000/- Day usage – 6 AM to 10 PM ; Night Usage – 10 PM – 6 AM
30
•
Day/night classification of a particular session will be done on basis of session start time i.e. If the session starts in Peak time/Day Usage (6 AM to 10 PM), it would be classified as a day session and if the session starts in Off-peak time/Night Usage (between 10 PM to 6 AM), it would be classified as night session.
Sify's Broadband Service offers a high-speed, high quality, low cost and easy to use Internet connection for homes, empowering consumers to explore the true potential of the Internet. Sify Broadband as a service is not just ahead of any other service, but is flexible and scalable to keep pace with increasing Internet needs Sify Broadband enables: • • •
High Speeds Flexible Products No telephone
It therefore does not require a modem, does not block the telephone line, nor run up telephone call charges. This is because Sify Broadband runs on a Hybrid Technology that includes an Ethernet Network and Wireless Network for the last mile to a building
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POP : Point of Presence representing a node of Sify's backbone network-India's largest and most sophisticated today This unique, cost effective and high quality service is currently available in 108 cities in India covering almost all the states making us one of the leading broadband Internt service providers in the country.This is a service designed specially for discerning home users for information, entertainment or communications.
SIFY BROADBAND PLANS: BROADBAND & HIGH SPEED INTERNET PLANS
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Do More ...... Unlimited Unlimited Packs
Plan
Speed
Data Transfer Limit
MRP for 30 days Rs. (Incl.tax)
1
192 kbps
Unlimited
Rs. 499
2
256 kbps
Unlimited
Rs. 749
3
384 kbps
Unlimited
Rs. 999
Do More ...... Unlimited at Double speed at Night Double speed @ Night Packs
Plan
Download Speed Day Night
Data Transfer Limit
MRP for 30 days Rs. (Incl.tax)
1
256 kbps
384 Kbps
Unlimited
Rs. 899
2
384 Kbps
512 Kbps
Unlimited
Rs. 1175
1. Benefits of Double speeds at night, from 10 pm to 8 am. 2. Installation charges & refundable security deposit a s applicable. Do More ...... Unlimited Night After Night Night Unlimited Packs
Data Transfer Limit Day Night
MRP for 30 days Rs. (Incl.tax)
Plan
Speed
1
256 kbps
500 MB*
Unlimited
Rs. 489
2
256 kbps
3 GB*
Unlimited
Rs. 650
3
512 kbps
No day access
Unlimited
Rs. 575
1. *500 MB & *3 GB Monthly usage is applicable for day time (8 am to 10 pm) only. On consumption renewal is required to enjoy unlimited feature. 2. Night unlimited benefits starts from 10 pm to 8 am. 4. Installation charges & refundable security deposit as applicable. Do More ...... Pay Less Data Transfer Packs
Plan
Speed
Data Transfer Limit
MRP for 30 days Rs. (Incl.tax) 33
1
256 kbps
3 GB
Rs. 349
Installation charges & refundable security deposit as applicable. Do More & Save More Multi month Unlimited Packs
Plan
Speed
MRP in Rs.(Incl.tax) 90 Days 180 Days 360 Days
1
192 Kbps
Rs 1275 Rs. 2495 Rs. 4490
2
256 Kbps Day / 384 Kbps Night
3
384 Kbps Day / 512 Kbps Night
Rs. 2290 Rs. 4499 Rs. 7999 Rs. Rs. 2990 Rs. 5875 10580
Multi month Data Transfer Packs
Plan
Speed
Data Transfer Limit
Validity
MRP
1
256 kbps
1.2 GB
90 Days
Rs. 795
2
256 kbps
3.6 GB
180 Days
Rs. 1550
3
256 kbps
7.2 GB
360 Days
Rs. 2790
1. Benefits of Double speeds at night , from 10 pm to 8 am. 2. Installation charges & refundable security deposit as applicable.
Hathway Broadband Tariff Plans: Hathway Broadband Tariff Plans It is often said that Hathway Broadband Internet is the first cable ISP in India and they are trying to revolutionize the life of people across the web. The high bandwidth is the advantage of the new Hathway Broadband Internet that will bring you true broadband Internet experience through cables. Hathway also provides through cable network on subscriber’s PC/Corporate LAN using cable modem/router. Hathway Broadband has this fantastic offer to offer unlimited download at night and the offer comes at unbeatable price. You can choose this Hathway 34
Broadband plan and have a great night life plan. Whether you wish to get Hathway Broadband for your home or business, the service provider has some excellent plans to suit your needs. Hathway Broadband introduced some wonderful plans to target those audiences who require internet at specific hours like at Night only and at other time. Hathway Broadband offers high speed surfing experience of 256 kbps to 512 kbps using the high bandwidth capability of cable. There is no dial up, any disconnection or repeated logging hassles and you remain always connected. You complete phone free internet service from Hathway Broadband. The internet service offered by Hathway Broadband is very much secure and brings you secure and stable internet service as well. It is based on DOCSIS that is Data over Cable Services Interface Specifications protocol that tries to offer some kind of security to dedicated line networks. Given below are few Hathway Broadband Tariff Plans that suit various customers. Subscription Plans: Regular/ Brand Xtra Name Quarterly
Bandwidt Subscription h Upto Charges (Rs.)
Download Limit
Validity (Month)
LITEWAY Liteway New (PrePaid) Speedwa y New (PrePaid ) Speedwa y New (PrePaid) Speedwa y New (PrePaid)
Max
256 Kbps
3000
7 GB
12
Regular
512 Kbps
600
1 GB
1
Quarterly
512 Kbps
1500
4 GB
3
Xtra
512 Kbps
3000
9 GB
6
Note : Registration Charges – Rs 500/Modem Refundable deposit – Rs 1000/- . NA on half yearly & yearly plans Taxes as applicable Brand Regular/ Bandwidt Subscription Download Validity Name Xtra h Upto Charges (Rs.) Limit (Month) 35
Quarterly Liteway New (PrePaid) Liteway New (PrePaid )
Xtra
256 Kbps
1500
3 GB
6
Quarterly
256 Kbps
750
1.2 GB
3
Liteway – 1
Regular
256 Kbps
500
1.5 GB
1
Liteway – 1
Xtra
256 Kbps
3000
10.5 GB
6
Thruway
Regular
64 Kbps
500
Unlimited
1
Thruway
Xtra
64 Kbps
3000
Unlimited
6
Speed (Kbps)
Download Limit
Annual Subscription (Rs)
Free E mail
1024
Unlimited
4,70,000
64
512
Unlimited
240000
32
256
Unlimited
120000
16
128
Unlimited
60, 000
8
GOLD PLANS Plans 1 MB Gold Supreme Gold Premium Gold Value
P.S. Installation and registration charges Rs. 500/Modem refundable deposit Rs. 1000/- (Not Applicable on half yearly plans) No Modem rental charges Additional downloads @ 90 paisa per MB Service tax as applicable. Currently @ 12.36% Night Unlimited 11pm -9am Regular/ Brand Bandwidt Subscription Download Validity Xtra Name h Upto Charges (Rs.) Limit (Month) Quarterly 512 Blast Quartely 512 kbps 1500/3 GB 3 Months 512 Blast Xtra 512 kbps 3000/7 GB 6 months 36
512 Blast
Max
512 kbps
6000/-
15 GB
12 months
Hathway Broadband Tariff Plans for Residential Segment:
Usage Based Plans
Speed
Subscription Charges (Rs.)
Download Limit
Validity (Months)
Expressway - 1024
1 Mbps
1100
4GB
4
Unlimited Plans
Speed (Kbps)
Subscription Charges (Rs.)
Download Limit
Validity (Months)
New Freeway Flexi
256 Kbps
2000
Unlimited
3
(Postpaid)
Skyway Regular
512 Kbps
1600
Unlimited
1
(Postpaid)
Airtel broadband tariff Plans Bharti Airtel is one leading telecom operator that offers excellent broadband internet service. Few days back Airtel has reduced the Wireline Broadband Tariff in different broadband plans by nearly 43 percent. For instance the monthly rental for 1 Mbps speed wireless connection of Rs 2,999 has been reduced to 1,699 and it also offers some free valued added services of Rs.500. And for 512 Kpbs speed the charges have been reduced by 31 percent. Now instead of Rs. 1,599 one has to pay Rs. 1,099 and both these plans offer unlimited download capacity. The Airtel has also increased their broadband bandwidth which enables faster data transfer and connectivity. And those who used to get 4GB of download can now have 8GB of download.
Airtel Wireless Broadband Tariff Plans: 37
The following are the tariff plans available for Airtel Data Card:
Postpaid
Standard Plan
Plan I
Plan II
Airtel Data Card Rental
Rs.49
Rs. 350
Rs. 599
Free Bundled Usage
NIL
Additional Data Re.0.10p/10 KB Usage (per MB)
1 GB
Rs. 999 Unlimited
Rs. 5/-
Rs. 3/-
NA
NA
Nil
100
100
Additional Any Plan
Voice Rental Inclusive*
Voice Rental Inclusive*
Voice Rental Inclusive*
Free SMS per Month Voice Plan
500 MB
Surf Unlimited
Bharti Airtel has also launched five new plans: Surf, Swift, Turbo, Freedom and Velocity. All these plans are affordable plans from Airtel and the tariffs have been considerably reduced to new plans.
Various Airtel Broadband Tariff Plans are given below: New Residential Packages
Package
Turbo Starter Speed Plus
Monthl y Charge s
Free Hrs (Day/Night)
64 Kbps
256 Kbps
Bandwidt h Upto
Free Traffic Limit
E-mail ID / Space
Rs. 249
Daytime – 10 hrs Nighttime – 25 hrs
Unlimited
2/5 MB 1 / 5 MB in Delhi
Rs. 349
Daytime – 10 hrs Nighttime – 25 hrs
Unlimited
1 / 5 MB
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Flexi – Combo
Economy Combo
256 Kbps
256 Kbps
Rs. 550
Rs. 450*
Unlimited
1 / 5 MB
Rs. 550
Daytime – 10 hrs Nighttime – 25 hrs and 100 free voice pulses
Unlimited
1 / 5 MB
Airtel continuously innovate their broadband tariff charges and for that very reason there is constantly low entry points and they take the lead in increasing penetration of broadband in country. For that reason there may be possibility that you may get better plans down the line of few months. Keep on tracking the Airtel broadband tariff plans in their website from time to time to get the best deal. They offer those plans to existing customers as well.
Tata Teleservices has announced its new High Speed Internet Access (HSIA) wireless solution called Photon Plus. Finally, High speed mobile broadband services are arrived in India. Nowadays, Tata indicom provides Broadband services to the people who are interested in using internet. Broad service includes connectivity, uninterrupted surfing, and super fast downloads, etc. Some of the current Tata Photon Whiz – Tariffs are given below. Here is provided all the details regarding TATA Photon Tariff, Photon Plus, Photon Whiz and Broadband tariff.
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The headquarters of TATA Teleservices Limited is situated in the Mumbai city of India. The chair person of Tata is Mr. Ratan Tata. It was established in 2000. Products such as wireless, telephone, internet, television, etc. are provided by Tata services. Around 350,000 employees are working under this company. Tata Teleservices was the first to launch CDMA mobile services in India. There are 18,000 towers of Tata Indicom around the nation. Tata Teleservices Limited (TTSL) offers services like mobile services, wireless desktop phones, Broadband service, public booth telephony, wire line services, enterprise solutions and so on.
Time/Data Based Plans: Plans
Fixed Charges
Budget 150 Rs.150/mth
Time based
Data based
Free Usage
Additional Usage Charges
300 Mins (5 Hrs)
50p/min
Value 325
Rs.325/mth
1800 Mins (30 Hrs)
8 A.M.- 12Midnight: 50p/min 12 Midnight - 8 AM : 25p/min
Night 400
Rs.400/mth
Unlimited from 11pm to 7 am
50p/min from 7 am to 11 pm
Value 525
Rs.525/mth
3600 Mins (60 Hrs)
8 A.M.- 12Midnight: 50p/min 12 Midnight - 8 AM : 25p/min
ME Economy
Rs.500/mth
1 GB
Rs.2/MB
ME Jumbo
Rs.650/mth
1.5 GB
Rs.2/MB
Rs 799/mth
Unlimited data usage (Voice and SMS charges are as per the tariff)
Unlimited Unlimited Data Plan Plan 799
-
Tata photon plus tariff : 40
Infinity 384 PLUS
Infinity 512
Infinity 512 PLUS
Infinity 1 Mbps
Infinity 1 Mbps PLUS
Plan Name
Infinity 384
Speed*
384 Kbps 384 Kbps 512 Kbps 512 Kbps 1 Mbps
Free Usage Limit
Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
Monthly Charges (Rs.)
1000
1200
1500
1700
2500
2700
Additional Usage Charges (Rs./unit)
NA
NA
NA
NA
NA
NA
Adv Rentals for Waiver of Installation Charges and SD#
4 Months 4 Months 4 Months 4 Months 2 Months 2 Months
1 Mbps
ENVIRONMENT There are two types of environment that is:
1. Micro Environment
2. Macro Environment MICRO ENVIRONMENT •
• • • •
Good relationship between the Sales Executives, Team Leaders & Area Managers. All the level of employees is allowed to participate in decision making. High level of interaction between employees. FA’s are also allowed to be in contact with higher authorities. Recognition is not biased.
MACRO ENVIRONMENT •
It is one of the best professionalized companies. 41
•
•
Company provides good benefits to the employees as well as to the customers. The plans and packages that are offered by the company are very good and beneficial to the customers.
Corporate Social Responsibility We imbibe in high standards of social and civic responsibility, as we firmly believe that we should contribute to the society in which we operate. We aim at providing the community our technologies and solutions to support them in their growth and development. TDN is deeply committed to the cause of reducing the digital divide that exists in the country across geographies and different socio-economic segments. In this regard, TDN plans to extend Broadband and IT services at marginal costs to schools, healthcare institutes and government or non-government establishments engaged in providing services to masses that do not have access to such services.
TECHNOLOGY Device Manufacturers Device manufacturers have the opportunity to develop handsets that support applications that optimize the usability of WAP applications by capitalizing on new WAP 2.0 features, such as the ability to include color, multimedia messaging, large-file downloading, improved navigational functions, and user friendly menus.
Network Operators Network operators will benefit from the ability to provide new services that have increased appeal by exploiting the benefits of WAP 2.0. These new services have the potential to increase user traffic,3 leading to increased revenue and bringing operators the benefits of their investment in 2.5G and 3G network
The Technical Evolution and Benefits of WAP 2.0 42
As WAP continues convergence with Internet specifications, WAP 2.0 builds upon the latest Internet standards: XHTML, TCP/IP, HyperText Transfer Protocol (HTTP/1.1), and Transport Layer Security (TLS). Utilizing standards developed by the W3C, WAP adopts XHTML and CSS Mobile Profile as part of WML 2.0 (while maintaining backwards compatibility with WML 1.x), to reduce the time necessary to create and test applications and manipulate content for various devices. At the protocol level WAP 2.0 adopts IETF specifications as follows: In the transport layer, WAP 2.0 features TCP/IP for those networks capable of transporting data over IP. In the session layer, WAP 2.0 adopts HTTP/1.1 as a protocol. WAP 2.0 adds further security features, including the adoption of the TLS protocol, to provide improved end-to-end security and integration with the wired Internet security to enable secure use of mobile commerce, mobile banking applications, and service offerings. New technologies of WAP 2.0 that will improve the user experience are Data Synchronization, Multimedia Messaging Service (MMS), Persistent Storage Interface, Provisioning and Pictograms. 4 Additionally, Wireless Telephony Application (WTA), Push, and User Agent Profile (UAPROF) utilize more advanced features in WAP 2.0 than in previous versions. For Data Synchronization WAP 2.0 adopts the Sync protocol in order to ensure a common solution framework with a multitude of devices. The Sync messages are supported over both the Wireless Session Protocol (WSP) and HTTP/1.1 protocols. MMS provides the framework to develop applications that support feature-rich messaging solutions, permitting delivery of varied types of content in order to tailor the user experience. The Persistent Storage Interface provides a set of storage services that allow the user to organize access, store and retrieve data on wireless devices. The new Provisioning feature permits the network operator to manage the devices on its network with a common set of tools. The Pictogram feature permits the use of a set of tiny images, allowing users to quickly convey concepts in a small amount of space while transcending traditional language boundaries. Push technology allows trusted application servers to proactively send personalized content to the end-user, such as a sales offer for a product a person might be interested in buying, a new email notification, or a locationdependent promotion. Push technology complements the traditional “pull” model of the Internet where users request specific information from a Web site. UAPROF enables application servers to send the appropriate content to 43
the user and to recognize the capabilities of devices, such as screen size and color to maximize performance potential, bringing the user increased satisfaction. WTA provides a range of advanced telephony services within the application environment, enabling a host of call handling functions such as making and answering calls, placing them on hold, and redirecting them even while performing data-centric tasks. The availability of these services enables operators to offer customers a unique user interface to control complex network features, such as call forwarding options.
MIMO In radio, multiple-input and multiple-output, or MIMO, is the use of multiple antennas at both the transmitter and receiver to improve communication performance. It is one of several forms of smart antenna technology. MIMO technology has attracted attention in wireless communications, because it offers significant increases in data throughput and link range without additional bandwidth or transmit power. It achieves this by higher spectral efficiency (more bits per second per hertz of bandwidth) and link reliability or diversity (reduced fading). Because of these properties, MIMO is a current theme of international wireless research.
Wireless standards In the commercial arena, Iospan Wireless Inc. developed the first commercial system in 2001 that used MIMO-OFDMA technology. Iospan technology supported both diversity coding and spatial multiplexing. In 2005, Airgo Networks had developed a pre-11n version based on their patents on MIMO. Following that in 2006, several companies have fielded a MIMO-OFDM solution based on a pre-standard for IEEE 802.11n WiFi standard. Also in 2006, several companies have developed MIMO-OFDMA based solutions for IEEE 802.16e WIMAX broadband mobile standard. All upcoming 4G systems will also employ MIMO technology. Several research groups have demonstrated over 1 Gbit/s prototypes.
OFDM Orthogonal frequency-division multiplexing (OFDM), essentially identical to coded OFDM (COFDM) and discrete multi-tone modulation (DMT), is a frequency-division multiplexing (FDM) scheme utilized as a digital multicarrier modulation method. A large number of closely-spaced orthogonal 44
sub-carriers are used to carry data. The data is divided into several parallel data streams or channels, one for each sub-carrier. Each sub-carrier is modulated with a conventional modulation scheme at a low symbol rate, maintaining total data rates similar to conventional single-carrier modulation schemes in the same bandwidth. OFDM has developed into a popular scheme for wideband digital communication, whether wireless or over copper wires, used in applications such as digital television and audio broadcasting, wireless networking and broadband internet access. The primary advantage of OFDM over single-carrier schemes is its ability to cope with severe channel conditions without complex equalization filters. Channel equalization is simplified because OFDM may be viewed as using many slowly-modulated narrowband signals rather than one rapidlymodulated wideband signal. The low symbol rate makes the use of a guard interval between symbols affordable, making it possible to handle timespreading and eliminate inter symbol interference (ISI). This mechanism also facilitates the design of single frequency networks (SFNs), where several adjacent transmitters send the same signal simultaneously at the same frequency, as the signals from multiple distant transmitters may be combined constructively, rather than interfering as would typically occur in a traditional single-carrier system.
Wireless •
•
• •
• •
•
•
•
The wireless LAN (WLAN) radio interfaces IEEE 802.11a, g, n and HIPERLAN/2. The digital radio systems DAB/EUREKA 147, DAB+, Digital Radio Mondale, HD Radio, T-DMB and ISDB-TSB. The terrestrial digital TV systems DVB-T and ISDB-T. The terrestrial mobile TV systems DVB-H, T-DMB, ISDB-T and MediaFLO forward link. The cellular network's FLASH-OFDM. The mobile broadband 3GPP Long Term Evolution air interface named High Speed OFDM Packet Access (HSOPA). The wireless MAN/fixed broadband wireless access (BWA) standard IEEE 802.16 (or WiMAX). The mobile broadband wireless access (MBWA) standards IEEE 802.20, IEEE 802.16e (Mobile WiMAX) and WiBro. The wireless personal area network (PAN) ultra-wideband (UWB) IEEE 802.15.3a implementation suggested by WiMedia Alliance. 45
4G WIRELESS STANDARDS In September 2009 the technology proposals have been submitted to ITU-R as 4G candidates. Basically all proposals are based on two technologies: • •
LTE Advanced standardized by the 3GPP 802.16m standardized by the IEEE
First set of 3GPP requirements on LTE Advanced has been approved in June 2008. LTE Advanced will be standardized in 2010 as part of the Release 10 of the 3GPP specification. LTE Advanced will be fully built on the existing LTE specification Release 10 and not be defined as a new specification series. A summary of the technologies that have been studied as the basis for LTE Advanced is summarized in a technical report.
TERMINOLOGY Primary Building Network (PBN) The Company’s main server will be placed at the top of the building to provide signals to the customers that are using the service.
Secondary Building Network (SBN) Maximum 6 or minimum 2 access points will be placed at the corner of the terrace and with the help of the line of sight propagation signal will be received from the main server.
Tertiary
Building Network (TBN)
Only one access point will be placed at the corner of the terrace and with the help of the line of sight propagation signal will be received from the SBN. Each network point will be covered a minimum of 200 mts from the places of access points. 46
Router It is imported from Canada with latest technology the main function of the router is to receive the signals that are generated by the PBN. Connection can be established in two ways one is for wire and other is wireless. In the case of wireless connection can be given through the G-45 cable where in the wired the connection can be established through wire. If the signal strength is received as two points by the router then the connection can not be established and if the signal strength is received as three points then connection can be established with help of wire which we use nano technology and wire is drawn through the access point in order to get the full signal strength. Signal strength and speed will be shown to the customer with the help of demo.
SWOT ANALYSIS STRENGTHS: • •
• • • • • •
•
•
As CPE is provided by TIKONA additional WI-FI router is not required. 2X more coverage with latest 4th Generation OFDM, MIMO AND BEAMSTEERING process. Latest WAP2 and 802.1 technology with security. Free basic antivirus provided with every connection Anti spy-ware to provide privacy. Daily automatic updates Supports Windows-XP/Vista/O7S Parental control and blocking sites that are inappropriate for the children will be restricted of using them. Self care portal like view and pay bill, view usage and register complaints It is for multipurpose usage (Minimum 3 systems including laptop can be accessible at a time) 47
• •
•
•
There will be very less effect of radiation (3.04) Solves the common problems that are faced by the internet users who use cables. There will be minimum guaranteed bill for all types of plans. Connection will not be suspended even after exceeding the usage limit provided to the customers, their- speed will be reduced.
CUSTOMER SERVICE •
• • •
Customer can register his complaint through online with in a minute of time. Customer can call Toll-free number and register his complaint. Customer can call upon Sales Executives and register their complaints. Technical Help-Desk to address technical problems instantly.
WEAKNESS • • • • •
• •
•
Late entry into the Indian Market. There are no promotional activities. Poor technical service. Customers are not aware about the company. Mindset of the customers towards the private companies is not in a satisfactory manner. Poor response towards the complaints of the customers. Bulk of complaints receiving everyday regarding technical services and bills. Low signal strength.
OPPORTUNITIES • • • •
Increasing the customer awareness. Flexible packages to cover all groups of people. Customers are ready to accept a product which is private. Changes in the technical environment.
THREATS • • •
Competitors. Limited to few areas. No coverage of 35% in Hyderabad.
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Business Objectives : • •
Eight sales per day as follows : Area manager -2, Team leader-1 & one BPM, Sales Exectives-5
NUMBER Week-1 Week-2 Week-3 Week-4
Target Assigned Per Week Commercial Complexes ,Training Data Collection, Market survey Data Collection, Market survey Data Collection, Market survey
Advisor Area Manager, Leader Area Manager, Leader Area Manager, Leader Area Manager, Leader
Team Team TEAM Team
WHO’S WHO
49
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