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Sony
SWOT ANALYSIS
FEDERAL URDU UNIVERSITY, Gulshan-e-Iqbal. KARACHI
SONY CORPOATION ~
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SWOT ANALYSIS
VS. L.G COMPANY Presented by: Ali ( pUrki) Presented to: Miss : afshan sehar Federal Urdu university Karachi
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SWOT ANALYSIS
SWOT ANALYSIS
The SWOT (Strengths, Weaknesses Weaknesses,, Opportunities, and Threats) analysis has has been a useful tool tool for industry. industry. The process of utilizing the SWOT approach requires an internal survey of strengths and weaknesses and an external survey of threats and opportunities. SWOT is a simple, easy to understand technique. technique. It can be used an end in itself. The purpose of this paper is to demonstrate how SWOT can be used by administrators to analyze and initiate new program offerings in vocational
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SWOT ANALYSIS
SWOT ANALYSIS OF SONY CORPORATIO CORPORATION N & L.G COMPANY
Strong Brand Image
Worldwide Reputation
High Market Share
High Quality Products
High Technology
Pioneer in the Industry as Being Creative and Innovative
Supports R&D Activites
Diversification in Manufacturing Locations Around the World
Ability to Provide High Motivation to Its Employees
Loyal Customers
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SWOT ANALYSIS Market leader in home appliances.
Has got manufacturing unit in tax incentive .
Wide range of products to serve all categories.
Widest distribution network in the industry(47 barnches,10000 trade partners).
Good after sales service offered.
WEAKNESS WEAK NESSES ES OF SON SONY Y CORPO CORPORATI RATION ON
Over self-confidence which’s level sometimes reaches not paying attention to their rivals.
Diversifications in unsuitable businesses for itself.
They insist on their own formats.
Competitively high prices.
WEAKNESSES OF L.G
Samsung being its competitor provides similar products.
Consumers compare L.G with Samsung its Korean rival not with other global companies.
Lack of expert operators for complex machines due to
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SWOT ANALYSIS
OPPORTUN OPPO RTUNITIE ITIES S OF SONY CORP CORPORATI ORATION ON
Continuous growth in their sectors.
Increasing demand in technological products around the world
OPPORTUNITIES OF L.G
Fast growth of the home appliances market
Shifting to rural areas
Thus maintaining control over the market and the highest share in home appliances market
THREATS THRE ATS OF SONY CORPORATION CORPORA TION
Strong competiton in the market.
Short product lifecycle.
Imitation of brand name and technology
THREATS OF L.G
Close competitors like Samsung are compared to it.
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