Hershey Company Swot Analysis

Strengths: 1. Market Leadership.  Hershey is the first company to produce and sell a more affordable milk chocolate. It is also the largest producer of chocolate in North America. 2. Increasing Increasing public image. image. Hershey established The ilton Hershey School for orphan  boys because of gi!ing important of social and en!ironmental responsibility ". Commitment to social responsibility.  Aside from the school they established# Hershey $ompany is acti!ely in!ol!ed in the International $ocoa Initiati!e %oundation# &orld $ocoa %oundation and get suppliers from those members in 'oundtable on Sustainable (il. ). Environment friendly.  Hershey changed their packaging *hich resulted lighter materials and less *aste during production and they also recycle materials from their +ast $oast factories. They also monitors greenhouse emission from operations and installed energy, efficient lighting in all of their plans. -. Diver Hershey hey prod produce ucess a !arie !ariety ty of produ product ctss that that are are Diversif sifie ied d portf portfol olio io of bran brands. ds. Hers chocolate or candy based# and The Hershey $ompany also produces gum. . Commitm Hershey in!estmen in!estments ts on resear research ch and Commitment ent in resear research ch and develop development ment.. Hershey de!elopment /'0 to inno!ate their products. The Hershey $enter for Health and  Nutrition# established in 2334# aimed to create products and technologies that are  beneficial to consumers. 4. Consumer-d Consumer-driven riven company. company. Hershey also de!elops products according to consumer  insights. +5ample: Hershey6s Simple 7leasures chocolates *ere de!eloped and launched in 2312 as the result of a sur!ey indicating the strong need in lo*,fat chocolates by a significant number of *omen in the 8nited States. 9. Strong reputation.  Hershey has been in business for o!er 133 years and its products are  being sold and marketed in 43 countries around the *orld. . Innovative.  Hershey *as one of the first companies to engage in e5perimental marketing through launching Hershey $hocolate &orld &orld in 14" 14 " in Hershey# 7ennsyl!ania. They also opened their first flagship store at Ne* ;ork $ity6s time S and it *as designed to include housing# parks and schools for employees of Hershey %oods thus moti!ates employees. 11. ealth conscious products. Hershey produces dark chocolate products that offer !arious ad!antages from health point of !ie*. Also# they offer a line of natural and organic chocolates under the agoba brand. 12. Emphasis on marketing.  +!en Hershey spend more money on ad!ertising e5penses# it helps the company increased its sales. &eaknesses: 1. Long-term Long-term debt. Hershey has more long,term debt than key competitors such as Nestle and $adbury. Its debt increased from ?1#24#- in 2334 to ?1#-3-#-) in 2339. 2. Decline of assets. Hershey6s other assets decreased to ?1-1#-1 in 2339 from ?-)3#2) in 2334 *hich resulted to significant reduction in the fair !alue of the pension plan assets.

". Domestic market dependent. About 9 percent of re!enue deri!ed from operations in the 8nited States. (pportunities: 1. oliday seasons. There are higher sales during holiday seasons especially during the third and fourth