Ford 's Competitors Analysis

Strategic Management Case Analysis

Lecturer: Dr. Yeap

Mohammad Tehrani Nasr

1071200530

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Competitive Environment Analysis

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Automobile Industry • Market Structure: Oligopoly • Largest auto market: U.S. • 16 million vehicle in year, 22 firms

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• Founded: 1908 • Headquarters: Detroit, Michigan, USA • Employees : 252,000 (2008)

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• Founded: 1937 • Headquarters: Tokyo, Japan • Employees: 316,121 (2008)

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• Founded: 1925 • Headquarters: Michigan, USA • Employees: 58,000 (2008)

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• • •

Founded: 1948 Headquarters: Tokyo, Japan Employees: 167,231 (2008)

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What is The Ford’s Competitors Objective?

• Maximum Profit

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U.S. Market Share - 2008 Other  17 Co.

25% 25%

15%

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U.S. Light Vehicle Sale - April 2009 Number  300,000

↓33%

↓31%

↓42%

↓48%

↓25%

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Total Revenue 300,000,000 250,000,000

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Net Income

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Subsidiaries

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Core Competence

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Active Park Assist

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