Q.1. Prepare a research proposal to evaluate whether Tea shops similar to Cofee shops like Barista and Caé Cofee Day will e successul in Delhi or not.
Abstract
Indi India a has has long ong been been asso associ ciat ate ed with with tea tea dri drinki nking, ng, but but now now cof cofee manu manua act ctur urer ers s
are are aggr aggres essi sive vely ly asse assert rtin ing g thei theirr
own own
posi positi tion on in the the
subcontinent’s beverage marketplace. Meanwhile, cofee makers have been promoting java heavily across the nation – domestic consumption has been rising percent annually, while tea has generated only about ! percent yearly growth. "estern#style cofee bars have sprouted all over India, as a newly emergent middle class has become enamored with ca$ latte, %%&, 'arista and other such cafeinated delicacies. %hains like %ofee %ae &ay, 'arista and others have a widespread presence in all Indian cities, which makes it evident that people in India like cofee. (esearch )rm *uromonitor International estimated that India’s cofee market has grown + percent over the past )ve years, partially re-ecting a surge in consumption among the urban middle class and the rising popularity o retail outlets like tarbucks /01 /01& &123 ' '45 456. 6. (ober oberio io 7liv 7livei eira ra ilv ilva, a, head head o the the 8ond 8ondon on#b #bas ased ed International %ofee 7rgani9ation, e:plained to the ;ournal that cofee culture urbani9ation.= >ea ea consumption in north India is more domestic than commercial, while cofee consumption is purely commercial. 1s cle clearl arly menti ention oned ed by one o the the resear searc ch wh whiich say says that that tea consumption happens normally in &omestic than commercial, o we need to see i in &elhi >ea shops will be successul in &elhi or not.
Research methodology:
Primary Data: 2uestionnaire •
Secondary data has been collected rom research papers, articles,
and websites. Sample collection: >he data re?uired or the study is collected with the
help o ?uestionnaire. >he ?uestionnaire will be provided to the people o &elhi in the age group o @+#, population which normally likes to visit cofee shops. Sampling Method: 1s the research is being done in India, %luster ampling
will suit the situation the basis to have data rom the target group which we have set. &ata can be collected rom college going students, malls, cofee shops. Sample Size: Sampling design: >he procedure o sampling is the simple random
sampling,
because
all
the people visiting these shops belong to a group which is, majorly, o the sa me category, andhave been selected on a random basis. Aence, the complete population is a homogeneous group o respondents who may difer on geographical ront and income levels, but the demands o the population will not vary to a great e:tent amongst each other. Statement of Problem: >he main objective o this research is •
"hether tea shops similar to cofee shops like %a$ %ofee day and
•
'arista be successul in &elhiB %onsidering (apid urbani9ation and &elhi being one o the Metropolitan
•
cities, will people over there preer tea shops over a cofeeB >o identiy the e:isting consumption and purchased behavior o consumers both institutional and individual with respect to tea and cofee
QUEST!"ARRE 0ame3 CCCCCCCCCCCCCCCCCC /7ptional6 1ge3 @+ – ! !D#E!
EE#F F@#
@#D 1bove
7ccupation3 *mployed el *mployed
tudent 7thers3 CCCC /Glease peciy6
Hender3 Male
emale
Monthly Income3 @@#!, !,@#F,
F,@#D, 1bove D,
"hat do you preer to drinkB %ofee 'oth "hich drink you preer over the otherB
>ea
>ea
%ofee
"hich o the ollowing responses best describe your tea consumption in the past yearB /Include Aot and %old >ea both6 1ddicted re?uent or (egular tea
7ccasional
drinker
In a typical day, how many cups o tea do you drinkB ! cups or less E#F cups
#D cups J#+ cups
"hen going out or a meal at a restaurant, do you drink teaB 0ever 7ten
(arely 1lways
Aow oten do you visit a %ofee hopB 1lmost &aily !#E times a week "ould you like to visit tea barsB
!#E times a month 7ccasionally
Kes 0o. "hyB CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC "ill you preer to visit tea bar over a cofee shopB Kes 0o. "hyB CCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCC
