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Google Sniper 2.0 “Zero to Six Figures – The Blueprint... Back & More Powerful Than Ever”
(Still) By George Brown
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LEGAL............................................................................................................................................4 THEINTRO.....................................................................................................................................5 CHAPTERONE:FINDINGAPRO CHAPTERONE :FINDINGAPROFITABLEOPPORTU FITABLEOPPORTUNITY(MARKET&K NITY(MARKET&KEYWORDS).. EYWORDS)........................ ........................ ..10 10 ANICHEYOUCANMONETIZE............................... ......... ............................................ ............................................. ............................................. ................................... .............11 11 A KEYWORDYOUCANMONETIZE....................................... ................. ............................................ ............................................. ........................................... ....................12 12 OVER3,000 SEARCHESPERMONTH..................................... ........................................................... ............................................. ........................................... ....................13 13 NOTHIGHLYCOMPETITIVEKEYWORDS................................................. ........................... ............................................ ............................................ ............................ ......15 15 FINDINGTHESEKEYWORDS – – THE2 DIFFERENTAPPROACHES ............................................. ....................... ............................................ ........................ ..19 19 HOWTOFINDTHEKEYWORDSTOSNIPE – – STEPBYSTEP.......................................... ................... ............................................. ................................... .............23 23 CASHINGINONPRODUCTNAMES – – AUNIQUEAPPROACH .......................................... .................... ............................................ ................................ ..........25 25 CHAPTERTWO:BUILDINGTHEFOUNDATIONS–THEFIRSTSTEPSOFSNIPERSITECREATION ... ...... ..... ..27 27 DOMAINNAMESECRETS..................................... ............................................................ ............................................. ............................................ ................................... .............27 27 WORDPRESS,AGIFTFROMTHEGOD’S?..................... ?........................................... ............................................ ............................................. ................................ .........28 28 INSTALLINGWORDPRESS........................................... ..................... ............................................. ............................................. ............................................ ............................ ......29 29 PLUGINS........................................... ..................... ............................................ ............................................. ............................................. ............................................ ............................ ......32 32 HOWTOINSTALLYOURWORDPRESSPLUGINS&THEMES....................................................... ................................ ........................................... ....................33 33 CHAPTERTHREE:SECRETSOFA20%CONVERSIONRATE-CREATINGAKILLERPRESELLSTORYAND WRITINGTHECONTENT..................... WRITINGTHE CONTENT........................................... ............................................ ............................................. ............................................. ........................ ..38 38 THECONCEPTOFPRESELLING..................................... ............... ............................................. ............................................. ............................................ ............................ ......38 38 WHYYOUSHOULDLISTENTOME ............................................. ...................... ............................................. ............................................ ....................................... .................39 39 THEBASICS ........................................... ..................... ............................................ ............................................. ............................................. ............................................ ........................ ..40 40 DECIDINGONYOURANGLEOFATTACK ............................................. ....................... ............................................ ............................................. ................................ .........42 42 CASHINGINONPERSONALITY .......................................... .................... ............................................ ............................................. ............................................. ........................ ..47 47 CHOOSINGATHEME................................... ............ ............................................. ............................................ ............................................ ........................................... .....................50 50 SOMEPROVENTHEME/STORYCOMBINATIONSFORPOPULARNICHES ........................................... ..................... ....................................... .................51 51 CHAPTERFOUR:SETTINGUPYOUR CHAPTERFOUR :SETTINGUPYOURSITEFORGOOG SITEFORGOOGLEDOMINATION LEDOMINATION .................... .......................................... ........................ ..55 55 OVERALLSNIPERSITESTRUCTURE............................................. ...................... ............................................. ............................................ ....................................... .................55 55 HUMANSVS.THESEARCHENGINES: STRIKINGABALANCE.......................................... .................... ............................................ ................................ ..........58 58 KEYWORDVARIANCESANDLSI................................ LSI...................................................... ............................................ ............................................ ................................ ..........59 59 OPTIMIZINGYOURSITE ........................................... ..................... ............................................ ............................................ ............................................. ................................ .........64 64 CONFIGURINGTHEPLUGINS ............................................ ...................... ............................................ ............................................. ............................................. ........................ ..66 66 CHAPTERFIVE:AFFILIATELINKS&M CHAPTERFIVE:AF FILIATELINKS&MAXIMISINGCO AXIMISINGCONVERSIONS................................... NVERSIONS.................................................... .................70 70
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AFFILIATELINKPLACEMENTANDOPTIMIZINGTHEANCHORTEXT .......................................... .................... ............................................ ........................ ..70 70 THEIMPORTANCEOFCLOAKING&HOWTODOIT .......................................... .................... ............................................ ........................................... .....................74 74 CHAPTERSIX:CREATINGYOUR CHAPTERSIX:CR EATINGYOURSNIPERSITE–ST SNIPERSITE–STEPBYSTEP EPBYSTEP....................... ............................................. ................................... .............79 79 HOWTOCREATEPOSTS...................................... ................ ............................................. ............................................. ............................................ ................................... .............79 79 CREATINGYOURGOOGLESNIPERSITE – – A COMPLETEWALKTHROUGH ............................................ ...................... ................................... .............82 82 PARTONE – – NOPREREQUISITE(THISISTHEFIRSTPARTOFCREATINGYOURSITE )...............................................83 PARTTWO: CREATINGTHEFIRSTPARTOFTHECONTENT – – PREREQUISITEISHAVINGTHESITESETUP (PARTONE)......84 PARTTHREE: GETTINGYOURSNIPERSITERANKED & OFFPAGEOPTIMIZATION . PERQUISITESAREPARTSONEANDTWO - YOURSITEMUSTBEREADY .......................................................................................................................85 PART4: PUTTINGTHEICINGONTHECAKE : FINALPOST,ARTICLEANDAFFILIATELINKS . THEPREREQUISITEISTHATYOUR SITEISINDEXEDBY GOOGLE.......................................................................................................................86
CHAPTERSEVEN:GETTINGR CHAPTERSEVE N:GETTINGRANKEDANDG ANKEDANDGAININGAUTH AININGAUTHORITYINRECOR ORITYINRECORDTIME............ DTIME......................... .............88 88 PINGING........................................... ..................... ............................................ ............................................. ............................................. ............................................ ............................ ......88 88 INTEGRATINGWITHYOUTUBE ............................................. ....................... ............................................ ............................................. ........................................... ....................89 89 MAKINGYOURYOUTUBEVIDEO.................................. ......................................................... ............................................. ............................................ ............................ ......90 90 BOOKMARKINGYOURSITE...................................... ................ ............................................ ............................................ ............................................. ................................ .........94 94 THEGOOGLESANDBOX...................................... ............................................................. ............................................. ............................................ ................................... .............96 96 CHAPTEREIGHT:SCALINGYOUR CHAPTEREIG HT:SCALINGYOURSNIPERSITEIN SNIPERSITEINTOA$10,000AMONTH TOA$10,000AMONTHBUSINESS BUSINESS.................... ...................... ..99 99 THEBIGGESTSECRETOFSUPERAFFILIATES ........................................... ..................... ............................................ ............................................ ............................ ......99 99 STICKATIT ............................................ ...................... ............................................ ............................................. ............................................. ............................................ ...................... 100 SCALINGGOOGLESNIPER ........................................... ..................... ............................................. ............................................. ............................................ .......................... ....102 102 $10,000 AMONTHISEASY.................................................... .............................. ............................................ ............................................ ..................................... ...............103 103 FINALWORD........................................................ ................................. ............................................. ............................................ ............................................. .............................. .......104 104
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Legal By reading this E-book you have agreed to the following terms and conditions. Under no circumstances should this E-book be sold, copied or reproduced in any way.
If you got this E-book for free then t hen please email me, I would very much appreciate it. “Google Sniper” and all of its contents are protected by copyright law. Copyright information contained in this product may not be reproduced, distributed or copied publicly in any way, including Internet, e-mail, newsgroups, or reprinting. Any violator will be subject to the maximum fine and penalty imposed by law. Purchasers of this product are granted a license to use the information contained herein for their own personal use only. Any violators will be pursued and punished to the fullest extent of the law. All earnings described in this product and and shown on our website are accurate accurate to the best of our knowledge, and should not be considered “typical”. As with any business, your results may vary, and will be based on your background, dedication, desire and motivation. We make no guarantees regarding the level of success you may experience. Any testimonials and examples used are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone will achieve the same or similar results. You may also experience unknown or unforeseeable risks which can reduce results. We are not responsible for your actions. The author and publisher of Google Sniper and the accompanying materials have used their best efforts in preparing Google Sniper. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of Google Sniper. The information contained in Google Sniper is strictly for educational purposes. Therefore, if you wish to apply ideas contained in Google Sniper you are taking full responsibility for your actions. The material contained in this book in STRICTLY CONFIDENTIAL. There are NO Resell rights for Google Sniper. There are NO Private label rights for Google Sniper. You may NOT N OT distribute distrib ute this report rep ort in away way (paid or o r free). Distribute Dis tribute Google Go ogle Sniper illegally and you WILL be subject to the maximum fine/penalty imposed by law.
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TheIntro... Still not being much of a storyteller, I’ll I’ ll keep this short. Hi, my name’s George Brown and I’m a sniper. We’ll get to what that means (and the original introduction along with it) it ) in a second... But first, I want to acknowledge that I’m no longer the only Sniper out there. In fact, thanks to the original Google Sniper, there’s thousands of Snipers now. Many have quit their job thanks to nothing but this guide, many more are on the way, and many are earning $10,000+ a month, some over $30,000. Doing nothing but what I’m about to show you. And I’m not going to lie, I’m a very proud young man because because of that J Google Sniper is my baby, and it’s a joy to back here again teaching you both the original system and the changes I’ve made. So I just want to say thank you to all of the original snipers, who bought my “1.0” course and changed their lives with it. And also hopefully bring some encouragement to any new snipers joining our ranks... Because Google Sniping works. The guide and the videos you’ve got access to right now, alone, has the ability to change your life. Just like all those stories of successful snipers before you. It’s proven now; it’s not just me making money... Everyone is doing it. And if you’re new, you’re in for a real treat. You’ve got an even better chance than them, because in today’s World, and with my (and other Sniper’s) research it’s now way easier and more profitable than ever. And that’s saying something about about what’s known unofficially as “the easiest, easiest, laziest and most profitable way to make money as an affiliate marketer on the net today”.
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So, I hope you enjoy what follows, and please give it your all. Because there’s magic in these pages...And maybe, just maybe, reading this will be a turning point for you. Okay. So what on earth is a “sniper” anyway? Well, I’m not in the armed forces or anything. No, I’m a Google Sniper. I ‘zoom in’ on a niche within a niche, target a very specific keyword and build a whole 4 - 5 page website dedicated to it. I target these keywords and optimize my websites with such precision, that Google is almost forced into giving me a high ranking. I don’t try to create authority sites (although ( although I do have a couple), instead I create smaller individual sites. Sometimes they are even multiple sites within the same niche. Why? First of all, because it works, very well in fact. And secondly, it means you won’t won’t have to do any of the usual tedious work work that’s associated with creating SEO (Search engine optimization) based sites. That’s right. You don’t need to do any link building or endless content updating here. It’s a kind of set and forget approach... You build the site once, and get a continuous flow of traffic to your site from Google for months, and even years to come in return. Pretty sweet, right? It’s possible because we’ve built an entire site around a single keyword. Essentially, we’re shoving so much of the same keyword down Google’s throat, and we’ve “shoved” it down there in such a strategic way, that they are almost f orced into giving us a high ranking on page one - No matter how many backlinks we have. And most importantly, I’ve found that building five smaller sites is a hell of a lot quicker and a better use of time (more profitable) than t han building a single authority site. But here’s what’s going to sound a little weird about the whole process... You might expect that you’d have to build hundreds of these tiny sites to make a good income online, but that’s simply not the case.
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These sites don’t make pennies. We’ll leave the other niche marketers to fight over the low volume “garbage” keywords. We’re building high traffic, high revenue sites here. In fact, I’d say my success rate of making a ‘successful site’ (one that pulls in at least $300 a month) is about 75%. Because not only does Google sniping work – it works consistently. Truthfully, I’ve made what many would consider a lot of money online almost exclusively from repeating this exact process... and I don’t have that many websites.
An Overview of the course ü
Part One: Finding a profitable opportunity and keywords to go along with it.
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Part Two: Creating the foundations of our site – Getting a domain and installing wordpress/plugins.
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Part Three: How to write your sites content so that you get the maximum conversion rate you possibly can out of your site (preselling)
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Part Four: How to optimize your site for complete domination of the search engine rankings.
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Part Five: Everything you need to do with your affiliate links. Where to put them, how to cloak them and even what to say in them to get the most clicks.
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Part Six: Finally, we’re going to put all our knowledge into practice. Here’s the step by step blueprint for creating your site, start to finish.
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Part Seven: How to gain some quick backlinks and get your site indexed fast.
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Part Eight: How to turn this one site into a 6 figure business.
How I recommend you use this course...
I recommend that you take an afternoon out, and go through all the material the first time, videos ‘n all, just getting to getting to know the system.
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And then the second time, follow along as I do each step, actually creating your own own site in the process – Referring back to the process maps if needed. And don’t forget to use this manual as a reference! reference! I’ve hyperlinked all the chapter
headings to make it nice and easy for you to navigate to any areas you just want to read over again quickly in the future.
A personal note on Google Sniper...
I’ve tried a lot of other stuff, I’ve bought a lot of internet i nternet marketing books and yeah, they did help me. But I wasn’t really making any real money with the complicated ‘Guru’ systems... In an age of pay per click, automated blogs, complicated blackhat tactics and social media marketing, many would consider my methods too simple. But I thought ‘it’ (the system you see today), would still work and despite what a lot of people said, it did – like crazy. Now sure, this system’s not perfect and just like every other method, it has got it flaws. Namely, the Google ‘sandbox’ which means that sometimes Google doesn’t allow your site to rank highly in the search results until it’s a couple of months old – Don’t worry about it though. The sandbox is just a temporary setback anyway, one that’s shared by every SEO money making system. And it’s beyond our control anyway. I just wanted to be upfront in this t his course and leave nothing out. So, if something might pose a potential problem, I’ll be telling you about it, it , rather than leaving you to discover it one day and wonder what the heck’s going on! Anyway, I found that the courses that helped helped me the most were the specific ones. ones. You know, the type which take you by the hand and show you step by step exactly how the owner had a lot of success. So, that’s what I want to show you here. And yes, I really do use these methods, still. In fact, I’ll be building yet another of my Google Sniper sites in a couple of days after writing this - I’ve found one heck of an opportunity in a certain Forex sub niche which shall remain nameless. Now, one last thing before we begin...
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A Warning...
A lot of what I do and how I do it in this system... ‘bucks the trend’. trend’. And a lot of it just doesn’t make any logical sense. Period. But I’m lazy, and like to cut corners where I can. This is quite a unique system
and you may disagree with some of my teachings, so feel free to alter any bits you don’t like (but make sure to email me if they work!). Finally, I just want to say a big thank you for purchasing this course. I’ve put a lot of thought t hought into it, hoping to create a product which really delivered on all its promises. I hope you find the information that follows valuable. And all I can say is that Sniping has worked pretty damn well for me, and as long as you actually put it into action, I know that it will for you too.
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ChapterOne:FindingaProfitableOpportunity (Market&Keywords) Okay then, let’s get snipin’. First of all, we will be building our site around, almost exclusively, a single keyword. We build Sniper sites like this because it gives our site a very narrow, but razor sharp focus. Remember, we want to do the least amount of off page Search engine optimization (SEO) possible and the way to do that is to be specific, VERY specific. Choosing a keyword to “snipe” is arguably the most important part of the whole “Google Sniper” process... Choose the wrong keyword, and right off the bat you’ve limited your profitability or worse yet, set yourself up to make no money at all. Now, it doesn’t matter what market or niche the keyword is in i n because with a couple of hour’s research you can write about just about anything. I’ve got an acne site for example, despite (fortunately) never suffering from acne myself. No, what DOES matter is that it’s a good keyword. Good isn’t a very descriptive word, I know... I could’ve said profitable, but any keyword can be profitable. We want one that brings HIGH profits (not pennies) through a high volume of targeted ‘ready to buy’ visitors. What attributes are we looking for in our main keyword? •
•
•
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A niche you can monetize (make sure there’s products related to the keyword). A keyword you can monetize. Anything that get’s over 3,000 searches per month according to Google’s keyword tool. A level of competition we can compete with.
Now, let’s look at each of these factors in more detail, because it’s absolutely crucial that you can tell the difference between a keyword that meets one of our four attributes, and one that doesn’t...
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Anicheyoucanmo Anicheyo ucanmonetize netize
There’s no point spending all that time creating a website about something you can’t make money from. You need to be able to monetize your niche so make sure it’s got products to promote and desperate buyers. I’m talking desperate here. And I don’t mean it in a negative way, think of it like this: Not people who are looking to just solve a problem, people who are willing to PAY for the solution. A great way to see how profitable a niche could could be is to do a search for the term on Google and check to see if there’s any (and how many) Adwords ads for the term. Adwords affiliates will only display their ads for any length length of time if their making them money after all – Since they pay for every click. Also, check to see how many products products you could promote (if any) there are for that particular niche. If there’s just one or two, then perhaps it’s got a big target audience, but they just aren’t desperate enough to actually spend money. Bear in mind that some niches will sell better than t han others. E.g. out of all the niches I would say that “making money online”, whatever the method, is the one people are most prepared to pay for. Side Note: When considering if a niche is profitable remember to use your common sense. Seriously, so many marketers just look at the numbers or they’re following a system so strictly that even if they object to it personally they’ll still go ahead. I recommend that you don’t. If your common sense tells you that a niche won’t be profitable, don’t go ahead with it – even if it’s meets the other criteria. This is your your business and always follow what you believe is best, remembering of course to take the advice of others at the same time. But don’t follow courses to the letter, not even mine!
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AKeywordYouCan AKeywor dYouCanMonetize Monetize We’ve looked at it from a ‘market or niche level’ which would be things like: affiliate marketing, approaching women, make money with Forex, stock trading robots e.t.c. Notice I said stuff like approaching women instead of men’s dating advice- Not too general but not too specific either. Now we need look at it from the keyword level, which is more specific to our site. This is one of my little nuggets of gold (if you can call it that) and is something that many marketers who aren’t experienced with Adwords and something called negative keywords forget about. Don’t worry if you don’t know what that means. Okay. Just because you’re getting free traffic through this system it doesn’t mean that you shouldn’t scrutinize how profitable that keyword actually is. Here’s an example of a keyword phrase that applies to almost any market that’s got all the elements of the equation except buyers... fecant. “product name torrent” or “product name rapidshare”. For example, for one of my recent snipes I targeted the Clickbank product “Commision blueprint”. And when deciding what phrase to target I came across (as you always do) the torrent variation of the keyword, so “commission blueprint torrent”. And guess what? It had a ton of traffic. It had close to no competition. And it was in a very profitable niche – the buyer buyer was obviously interested in that product. But... The visitors wouldn’t have been buyers. Why? Because they were looking for a torrent (a free download). Now, you’re right in thinking that sure, SOME people after finding that there is no free download (in this case there wasn’t a torrent available) would then go on to purchase it. They might’ve just thought they could see if they could get it for free first. But use your common sense... think. The chances are that if they’re that type of internet user: regular downloader (since they’re familiar with torrent sites), social
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bookmarking sites frequenter etc. They probably wouldn’t buy it anyway. They were probably (and this is a sweeping generalization here), looking for a freebie. The individual keyword you’re targeting should not be a browsing keyword like ‘cameras’, instead, it should be more closely linked to buying or a specific problem. If you were doing this for stuff other than Clickbank products for example, you could make a site about a specific model of camera that had an affiliate program. Or another example, a keyword like “how to lose weight fast” would be a good one to use because the searcher clearly has a problem that they want to solve. And it’s a problem they’ll pay to solve too (since weight loss is massive billion dollar market). Also, remember that you’re very unlikely to be able to rank for a broader keyword like “cameras” or “weight loss” anyway, you’d have way too many competitors, so stick to quite specific terms. Here are the three keyword rules:
1. It must be related to buying buying or targeting a market thats needs (problems) (problems) are closely related to what the product offers. 2. Long tail, usually. usually. Why? Because the shorter keywords probably won’t be buying keywords and more importantly you won’t be able to rank for them. Broad keyword terms are the realm of the authority sites. So usually go for keywords with 3 or more words in. Not just 1 or 2 words. 3. And the final rule:
Over3,000searchespermonth Now, it’s important to note that this is the personal figure I came up with and it is by no means set in stone. Only you can decide what’s an acceptable number of searches. It’s simple really: More traffic = more money. And obviously more searches will mean more visitors, which means more potential customers, and therefore t herefore more money. The rule of over 3,000 or at least over 2,000 searches per month is just because quite simply, I don’t see it as worth my time to pursue any keywords with less searches than that. I don’t want to fight over pennies, and you don’t need to either. We want to create sites that make over $300 a month here.
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However, if you are just creating your first site, and you’re prepared to maybe only make $200 a month from a sniper site, then by all means go for a keyword that gets 1,000 searches a month. 200 bucks a month is still a lot of money. Now these are sweeping generalizations I’ve just made, how profitable a site is will depend on many other factors and not exclusively the search volume. But you get the idea. I will say this though... I’d rather spend an extra hour researching keywords to find one that gets double the traffic and therefore double the sales over the entire sites life, than settle for a really low volume keyword that limits the sites profitability right off the bat. This is a huge point: Don’t be lazy with your keyword research.
Keep looking until you find something GOOD, don’t settle for second best (a low volume keyword, or one with high competition). Side note: Most sniper sites you build will bring in income i ncome for at least one year by the way, so taking that extra time to find a winner is WELL WORTH IT. Now, as a minimum I’d go for at least 2,000 searches per month on your main term. Let the other marketers fight over pennies. I’ve found that anywhere around 3k though really is a sweet spot though between competition and amount of traffic. Although sometimes you will find an absolute absolute nugget. I’m talking like 30,000 searches per month and next to no REAL competition (Authority sites or other sniper sites). And yeah it does happen (although not often enough!)... Man I love those days... Anyway, another reason for the rather large 3,000 3,000 searches/month requirement is the massive inaccuracy of the Google Keyword tool. Sometimes it under estimates the traffic (shows less searches than there really is) but usually (70% of the time) it over estimates (e.g. Google says 5k searches and really there’s 3,000 per month). This is a huge problem, I don’t know why Google’s figures are so far off, I mean it’s their company conducting the searches right?
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Apparently it’s because it includes it’s search search partners as well or something. If you want to read more on that, here’s an interesting article I found on it: http://www.search-engine-war.co.uk/2008/07/how-accurate-is.html
So it ain’t perfect but it’s the best tool we got. Which is why I go for keywords that get over 3,000 searches per month. Just to be on the safe side. Important: The only exception might be a product name, in which case I’d for it
regardless of the keyword tools estimates if I thought it was popular. Because if a product’s got demand, then you can bet people are searching for it. How do you know if people are searching for a product? A high gravity on Clickbank for example would usually dictate that there’s bound to be a lot of people searching for it. Or even a high alexa ranking on the merchants website would do – Anything under 700,000 would usually mean it’s getting a lot of visitors. Finally, I just want to demonstrate how much you can actually make from 3,000 searches per month. So here’s a simple formula: Let’s say you’re ranked #1 for the term and get a conservative 50% of the traffic to your site. Although, you’ll probably get more once you optimize your page title (more about this later on). And let’s say you have a 1% conversion rate which is t he bog standard, in reality highly focused sniper sites achieve closer to 3%. Finally, you’re promoting a product that pays $30 commission, once again, conservative in an industry where everyone seems to now offer commission on back end sales too. So, 1,500 visitors means 15 customers which means 15x30 = $450 in sales, every single month from a site that’s going to take just hours to set up! It really is so realistic to make a lot of money. But anyway, moving on...
Nothighlycompetitivekeywords Now don’t get TOO hung up on levels of competition. I’m serious. Providing you follow my methods, it’s a lot easier to rank for terms than you think. Sure, sometimes you won’t rank (the main cause of a failed sniper site) but the vast majority of the time you’ll crush the competition with a one day old website and no backlinks! I’ve actually had a lot of angry emails from guys claiming I’m using black hat (weird tricks) tactics because they can’t understand how the heck I do it. ©2011 GoogleSniper2.0
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So what’s an acceptable level of competition? Well, that depends on the keyword. And because of that, this is an area that many many guides leave out, since it’s something something you’ll only really learn from personal experience... But I wanted to come up with an exact system that you can use so that t hat you’re not at too much of a disadvantage over the more experienced guys. But remember that there’s no substitute for real experience and you may get it wrong the first couple of times. Anyway, here are my ‘golden’ competition guidelines:
First of all, let’s talk about number of competing pages. Now this is probably the most inaccurate way of doing things. I recommend that you follow my other guidelines as well, which involve researching the top results in detail, since that’s who you’re competing with – Not the thousands of guys on pages 2 – 50. But anyway, it does help to give you an initial ‘feel’ for a keyword. Now, this will vary from keyword to keyword but as a rule look for no more than 13,000 competing websites when you put your keyword in phrase marks. So, if you’re keyword was lose weight really fast you would type into Google “lose weight really fast” and see how many pages it identified as a result. (The section where it says displaying 1-10 results out of #number, where #number is the number of competing pages). I prefer however, to analyze all the top ranking websites in a bit more detail and try to gauge if I’ll be able to outrank them. So here are some tips on that: Forum topics - If there’s forum topics high up on page one (I don’t care how many
views and replies they have) it’s usually a pretty good sign. Not just because you will outrank them but it shows a general lack of competition for the keyword. Other snipers. Yes, there are a few of them around and even though we’re often
spread out you can run into keywords where there’s another sniper competing for it. A great example of this is Clickbank product product names. Check out a product name name on Google, for example a product I’m currently #1 for “DJK Google Shadow”:
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Notice the number of marketers heavily targeting the phrase ‘DJK Google Shadow’. I think that pretty much every result on the page has sniper domain names like ‘djkGoogle-shadow.net’. The 5th guy even has: djk -googleshadow .com/ .com/ googlegoogle-shadow / djk djk -googlegoogle-shadow /
As his domain name which is just ridiculous. ridiculous. The marketer’s repeated the keyword keyword almost three times in the domain name alone! While optimizing your domain name is important, don’t take it that far people! So, what do you do when there are other snipers anyway? Because particularly
if you target product names, you will deal with some. A quick reminder of what a Google sniper sniper is: It isn’t someone who just has the keyword as their page title (every smart SEO marketer will do that). No, it’s someone who has basically devoted their whole website to that exact keyword. A telltale sign of a sniper is if you find the keyword in their domain name. And how do you deal with them? Simple: Simple: There’s room for more than one – Remember that there are TEN positions on Google’s front page. And if one or two guys are ranking very well (top 5 results) then it’s almost good news, it means that sniper tactics definitely work here, so you’ll easily be able to rank too.
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Even if there’s a whole load of snipers (like so many that they’re completely dominating the first page) I’ll often still give it a shot. Since my on page optimization page methods are VERY effective and often I’ll to outrank them anyway. Authority Sites. Aah... the tricky one.
Firstly, an authority site is a website related to the overall niche (weight loss for example) that has many pages, often over 100, all targeting different keywords. They usually have a high page rank and often a short, catchy but related domain name. Not a crappy SEO one with a whole load of hyphens. They will usually appear for a variety of different search phrases and there will only be a few in a niche (depending on the size of the niche of course). Now, it’s important to distinguish between the real authority sites and wannabe authority sites. How do you find that out? Page rank is a pretty good indicator and a PR of 2 or lower is the indication of a wannabe. But I recommend that as beginner you use this fantastic free tool: SEMRush to gauge how big a site is. It will tell you which keywords any website is ranking for, so if you see a whole bunch of what look like high traffic keywords at number one then it’s probably real authority site and it will be difficult to outrank. Use the free f ree online tool here: http://www.semrush.com/ Note: There are some sites that you will almost never outrank, websites such as Wikipedia. If you see a Wikipedia article on the first page, as well as many websites with a page rank of four or higher, then it’s probably too competitive for us to compete. If it’s a wannabe then judging if you can outrank it or not will be tricky. I’ll say that the real authority sites are rare but these wannabe ones are quite frequent. You’ll need to look at their website as a whole and the page in question. See how focused that page is on the particularly term by analyzing the keyword density and title and description tags. Then use the information to determine whether it’s ranking by chance and simply that Google’s put that page on page one of the results because it couldn’t find a more relevant website. A quick indicator of this is whether or not the title tag contains the keyword keyword in question. If it doesn’t then the page is probably not ranking for that t hat keyword specifically and it’s a good sign that you’ll probably be able to outrank it. Unfortunately, this is an area that will come with experience, and I still get it wrong today. But keep in mind that with authority sites, there’s more than one spot on Google. There are ten in fact. ©2011 GoogleSniper2.0
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So, if there’s one real authority site but a whole bunch of crap on the rest of the page, then don’t worry about it. The only thing you should be concerned about is if there are like five authority sites on the first fir st page, which is pretty rare for the ‘long ‘l ong tail’ keywords that we are targeting anyway. So, as a closing comment on competition: Take all of these guidelines into account and look out for less than 13,000 competing pages, authority sites (both kinds) and other snipers. If there’s snipers and pages like forum topics on the first page of Google’s results then it’s a good sign. But if you’re seeing Wikipedia articles and numerous authority sites with a high page rank then stay clear and find another keyword. But remember, that even if there is SOME competition it doesn’t mean there’s not enough room for you to compete. Because you don’t have to be number one.
FindingaRootKeyword–The2Di FindingaRootKe yword–The2DifferentAppr fferentApproaches oaches
So far, we’ve gone through, in detail, what attributes you’re looking for when picking an opportunity. It’s a combination of a worthwhile amount of traffic, a market full of hungry buyers, a keyword related to buying, and an acceptable level of competition. So, how do you actually find these keywords? Well, first of all we need to decide on a general area to look in. Basically... we need somewhere to start our search. Makes sense right? Therefore, we need what’s called a root keyword. A root keyword is usually one or two words which which are commonly associated associated with a market. They are the first words you would type in, if you knew nothing about the market in question. An example of a root keyword could be “affiliate marketing” or “lose weight”. Now, truthfully, more experienced marketers will already have a pretty good knowledge of what markets sell and which don’t, so they can afford to just type random root keywords into the keyword tool and skip this section. So if you are in that category, note that this section isn’t for you. This section is for the guys reading this who have literally no idea where to start.
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So here’s how to quickly brainstorm topics and come up with a place to start your search. There are two approaches I use. First there’s: The market led way This is looking for a keyword within a specific market. The easiest place to start if you’re new to this is by writing about something you’re interested in. I mean, why not? At this stage you’re just as likely to find fi nd a worthwhile opportunity in a market you’re interested in as you are in one you’ve got no experience with. So, if you like Golf then use Golf as your root keyword for the next section of this chapter. Now, it’s always easier to write about stuff you’re genuinely interested in because... One, you’re passionate about it and it will come out through the ‘personality’ of your site (more on that later) And two, because you’ll already presumably presumably know a lot about the subject subject saving you research time. And if you’d prefer to write about another topic, then there are literally thousands thousands of ways to come up with ideas. There’s no wrong way to do it, so use whatever method you want. You could try browsing some forums, reading the newspaper or any other methods you can think of. My personal favourite is to go on yahoo answers (http://answers.yahoo.com/ (http://answers.yahoo.com/)) and just browse through the various questions questions that people are asking. You can can get a lot of ideas that way. You can also use Yahoo answers spot possible gaps in the market. This is actually another little gold nugget of mine... If lots of people are asking similar questions on Yahoo then it’s likely that they’ve conducted a search on Google and not found any quality results, which has driven them to yahoo answers to find the answer to their problem. You could capitalize by building a simple sniper site based around that keyword, and promoting a related product while answering their question. Then, Then, people with that problem in the future won’t need to go to Yahoo answers since they’ll find your site first.
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Whatever niche you decide on though, remember that you’ll need to monetize it, so make sure it’s got products to promote and desperate buyers too. Because of this factor, I tend to use the product led way. For example, I’d love nothing more than to create a sniper site on surfing, as it’s it’ s a big hobby of mine, but there’s no (or not enough) money in it.
The product led way This is the method that I recommend because as I said earlier, you can write about almost anything (and become an expert too t oo with enough free research). The most important thing is that you make money doing it.
So, it’s better to make sure you can make money from the niche fi rst. Therefore, I tend to look for a product or group of products, that look like they would sell and THEN try to think of root keywords that describe what they’re about. How do I find these products? It’s all in video one, so make you watch that. Remember that this is a “multimedia course”, and some things are just much easier to “get” when I show you how to do it on video, rather than just explaining it in words. So before we continue...
Watch Video One Now... For Detailed Instruction on How to Pick a Winning Product
And for those who’d rather watch it later... Here’s some quick guidelines anyway (I’m not going to go into it in detail) for choosing a product on Clickbank. Although, I do recommend that you watch the video.
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Now, while I don’t advise sticking solely to Clickbank, it is the best place to start. So when looking for a product on the Clickbank marketplace keep the following in mind: •
•
•
•
How much it pays: Go for one which pays more per sale if its gravity is also high. (Don’t be afraid to promote the higher ticket i.e. i .e. higher priced productsYou’ll earn more money!) High gravity: Usually will convert better = more money for you. The higher the gravity the harder it will be to find low competition keywords because they’ll be more competition in the niche. This is also true even if the product has low gravity, but it is in a very popular niche such as weight loss. Try to find products where you earn commission on the backend sale too (a second sale that’s usually presented to the customer straight after purchasing the first item). It all adds up... Who doesn’t want to earn more money out of the same customer by then getting commission on a SECOND product too?
But make sure to watch the video where I discuss all of these points in a lot more detail. Ok, so by now you’ve (hopefully) decided on a product or niche to target, and come up with a general search term like “golf”. Now I’m going to show you the process I use to find the actual keywords.
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Howtofindthekeywordstosn Howtofindth ekeywordstosnipe–Step ipe–StepbyStep byStep
So, after I’ve decided on a root keyword what I do is try to write down just 5 keywords (not the product name at this stage) that are closely related to it. If I’d found a product that was about how to talk to women for example, off the top of my head I’d write down: •
• •
• •
How to talk to women Pick up lines Talking to women Conversation women Pick up girls
That took about 20 seconds and you really don’t need to be scientific about it. It j ust gives you a better starting point than typing in a single root keyword. Now, enter each one into the Google keyword tool and at the bottom of the page select ‘download all keywords to .csv (for Microsoft excel)’. Link to keyword tool - https://adwords.google.com/select/KeywordToolExternal
Be aware that it’s unlikely any of the keywords on this page will be your sniper keyword, particularly if it’s a ‘mainstream’ market like make money online, dating, weight loss etc. Why? Because thousands of marketers will have seen that exact same page and would have no doubt capitalized on any opportunities. So, my secret is digging a little deeper ... ... Open up the excel document where all of the keywords you found are, and sort them by ‘average search volume’ so that those with the highest volume are at the top. Now, sift through the all of the keywords that get over 3,000 per month (if you’re using my rule) and basically type each one into the keyword tool, to find longer tail variations of that keyword. ©2011 GoogleSniper2.0
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When I say sift in the spreadsheet, skip the keywords which aren’t specific to your product (keyword tool will give some unrelated results). So in the above example, I wouldn’t dig deeper into the t he term “women talking” because someone searching for that’s probably not going to be interested in a guide about seducing women. Now, when you dig deeper by typing in each keyword with 3,000+ searches from the spreadsheet into the keyword tool, you’re then going to go through each of the keywords that the tool comes up with to hopefully find a winner (a keyword that fulfils the criteria I gave you earlier on in the chapter). The only step left at this stage should be to identify the t he level of competition. Which is simple enough, just type the keywords from the keyword tool into Google and see what comes up using the guidelines I gave you earlier. With practice, you’ll be able to get an overall picture of whether you can compete or not in less than a minute. Save time by using your common sense... Don’t bother typing in the obvious keywords (like the ones with 40,000 searches a month), look for the more obscure ones, ones that are still related r elated to buying/a problem, but competition won’t be as high. So, that’s how I find my keywords. You may have your own way. Mine may seem like a long winded process but it’s really not. If you sit down for 30 minutes, an hour at the most, and really blaze through these keywords looking for one that meets all the strict criteria, you will usually find one if not several. Obviously, there are some circumstances where you just won’t find one no matter how hard you look, and there’s some where you’ll find several in the space of ten minutes – That’s a situation where I’d make multiple sniper sites within the same niche. Still a bit lost? No problem, this t his is an area that will make much more sense once you watch video two. So go ahead,
Watch Video Two Now... And Watch Over My Shoulder as I Show you How to Look For Keywords and Even Uncover Some in Real Time
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Cash Ca shin ing gin ino on npr prod oduc uct tna name mes s– –A Aun uniq ique uea app ppro roac ach h
Now, to finish off this chapter, I want to talk about a way of creating these Google sniper websites that completely cuts out all this keyword research. That’s right, I’ve taught you all this great stuff and now I’m going to show you a method where you can pretty much forget about this entire chapter... Smart huh? Let’s talk about one of my favourite things: Cashing in on a product name. ‘Cause man, there ain’t nothin’ sweeter... • •
•
High conversions from laser targeted visitors who are very eager to buy No keyword research necessary (since you already know the keywords) And if you find a gem then competition can often be surprisingly low too.
What do I mean that you already know the keywords? Well, obviously people are going to be searching for the product name and the related keywords which in my experience are, for any product: • •
• •
•
Domain name – (googlesniper or googlesniper.com for example) Product name Product name review Product name scam Product name bonus (if it’s an internet marketing product)
The visitors are also much more likely to convert because they’re either looking for the merchant’s website (which they’ll easily be able to access through your highly visible affiliate links) or a final review r eview before they purchase – Something your site will also offer with a quality review. And finally, competition is rarely that high. Excluding Clickbank Clickbank products where competition can be fierce. (although you’ll probably still rank above 99% of marketers). But if you want to create sites around a product name then you need to start thinking beyond Clickbank... because there’s massive demand for thousands of products
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which aren’t even on Clickbank (physical and info products) that you can cash in on through a variety of networks or independent programs. There are some disadvantages to building sites around specific products though: Ranking can sometimes be tough, since it’s often saturated with snipers with the same idea as you. Some merchants don’t allow it. It’s their opinion that if a user is searching for their product name that they don’t need affiliates to ‘close’ the sale anymore. But most crucially: Your site lives and dies with the product. Your website will be directly dependant on the efforts of other affiliates to create demand for i t. And for short lived products (many) you’ll only see a return on your efforts for a few months rather than years with the traditional Google sniper sites. This last point could also be seen as a benefit though, since other affiliates are doing all the work for you by getting “the word out” about the product, and you’re just stepping in at the last minute to get credit for the sale... Making a site exclusively about a product name is good way to make some quick, almost guaranteed cash, but don’t only do this. Most of my sites are targeting ‘normal’ keywords using the strategies mentioned earlier in this chapter. Still, I HIGHLY recommend you give this a shot and it’s certainly proved a very profitable strategy for me in the past. Tip: If you’re not sure where to start and want to make your first few bucks online quickly. Then read the rest of this guide, find a product name, and create a sniper site about it. It really iis s the EASIEST way to make money... EVER.
So, that’s it! In this chapter we’ve looked at a hell of a lot stuff. You should now
know exactly what your site is going to be about and what keyword you’re going to target. Now we need to build the website...
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ChapterTwo:BuildingtheFoundations–The FirstStepsofSniperSiteCreation Phew! So by now you should have found a suitable keyword to snipe and a product to promote. It is now that we create the website itself. This is a pretty simple chapter and all you need to do is follow along step by step – We will cover some basics here, so bear with me if you’re a more experienced marketer.
Domainnamesecrets The first step to building a website is of course to register a domain name. So, that’s what we’re going to cover here.
The purpose of your domain name
For this system the purpose of your domain name is basically to help your search engine rankings. If on the other hand you were creating an an authority or E-commerce E-commerce site you might choose something memorable, even catchy. Partly because you’d want to target tens, maybe hundreds of keywords and so a general domain name would be better. And partly because it would be more important for visitors to remember it. This isn’t so with sniping. While we will try to keep in mind human visitors, they are definitely NOT the priority. The priority is pleasing the search engines and having a keyword rich domain name will help your rankings greatly. Some search engine optimization experts believe that the domain name has very little impact. But I couldn’t disagree more, having an optimized domain name is damn near ESSENTIAL if you want to rank for competitive terms without building backlinks.
How to structure your domain name
So we’ve established that having an optimized domain name is very important to the overall website. So, how should I structure it? Well, it’s very simple. Just have the keyword as the domain name, with nothing else. If you can get .com then obviously get that, if not get .net or .org. A note on .org or .net: I’ve had great experience with .org domain domain names on Google but bear in the mind that Yahoo doesn’t like them. But who uses Yahoo anyway? I ©2011 GoogleSniper2.0
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don’t buy that famous statistic that only 60% of searches are conducted through Google. I suspect it’s closer to 90%... But anyway... I tend to go for .org over .net because it just sounds better. .org’s are after all meant for non profit, pure helpful information websites. Stay away from any other extensions such as .info (which is often associated with hackers and spyware).
What if you can’t get ‘just the keyword’?
What I usually do is add either review or info to t o the end of the domain name. Review will sometimes be taken but it’s rare that info i nfo isn’t available. These are just two but there are literally hundreds of words you could add to the end or beginning depending on your niche and your ‘presell story’ - more on that later! Personally, I don’t like hyphens, supposedly hyphenated domains work well because the search engines treat each word as a separate one but I’ve never had any luck. And when was the last time you saw a hyphenated hyphenated domain in the organic results? results? Ok, so now you’ve got a domain name all we need to do is create the website. Note: I’m presuming you have a hosting account already, but if you don’t then may I recommend you check out Bluehost – it’s the company I use, I think it’s like 7 bucks a month and you can host an unlimited number of websites on that same account. I’ve had a few issues with regards to installing some programs but overall they’ve been a fantastic company to work with.
Wordpress,agiftfromtheGod’s? To build our sniper site we will be using a free tool called wordpress. I don’t know why, but search engines LOVE Wordpress, especially Google. The difference between a traditionally built website (one built with Xsite pro, Dreamweaver etc, maybe even notepad if you’re old fashioned!) and wordpress is absolutely phenomenal. Seriously, the first time a friend of mine convinced me to use Wordpress I was gobsmacked. I mean, my sniping was already pretty effective... but with Wordpress it became like taking candy for a baby... a big 500 pound baby called Google. So, why will we be using Wordpress to build our Google Sniper sites? •
It ranks a lot better in the search engines than if you use any other website creation tool. ©2011 GoogleSniper2.0
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•
•
•
It’s free. Yep. Completely free, which saves you several hundred bucks right off the bat. Anyone can use it; you don’t need to know much about coding (I still can’t, to this day, design even a simple website using code alone) It’s so much quicker to build a good looking professional site. Oh sure, for pure speed nothing beats Xsite pro for quick site. But if you want t o make it visually appealing (important) then you’d need to t o design headers in Photoshop etc. Whereas with Wordpress, all you need do is upload a new ‘Theme’ – Of which there are THOUSANDS available to suit all types of site.
A note to the more experienced guys guys who are set in their ways: Look, I swore by own site creation tools too (Xsite pro for me) but just like I did, you’re going to have to wake up and smell the bacon! Wordpress is the future. Sure, the first few weeks were a pain and it hasn’t quite got as many options as the traditional creation suites. But, the search engines love it and the fact is that if you’re NOT using wordpress then you’re at a serious disadvantage. Anyway, we’ve established what what platform our sniper sites will be built with. What next?
InstallingWordpress Note: Read through this chapter first. Then watch video four to see exactly how to do install a wordpress blog and themes/plugins...
Wordpress works a little differently to most website creation tools. Rather than install a program on your pc, you install it on your web server and to access it you have to enter a username and password. This is actually one of my gripes with wordpress, because it means you can’t edit your site unless you’re connected to the internet. The plus side is, of course, that you can access and edit your sites from any computer in the world. The reason wordpress works this way is because it’s actually a blogging platform. Even though most people use it to create normal websites, it was originally created for blogging. So, here’s how to install it. Note that I’m going to presume that you’re hosting has CPanel because most hosts do nowadays. But if it doesn’t for some reason then you can follow the setup instructions on the wordpress website here.
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Log into your hosting account and on the main CPanel window scroll down to the software/services section and click on Wordpress icon.
Step #2
Then click on Install on the left hand side and you’ll be presented with this screen –
Step #3
You’ll then be presented with this screen:
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-
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Where would you like Wordpress installed: There will be a drop down list
of your domain names, select the one you want. For this example, my domain would be googlesniper.com. Install in directory: Leave it blank to install it on your home page. If you put in blog, you would only see your site if you typed in domain.com/blog Choose an admin name and password (can be whatever you want) Site name: Here is where you’ll put your keyword, possibly followed by ‘review’ if you’re creating the entire site about one product. Description: Write a brief description of the site. Include the main keyword. So if the keyword was ‘how to get a six pack fast’ this might be my description: How to get a six pack fast – How I did it. If the theme of my site was my story of how I got a six pack. ©2011 GoogleSniper2.0
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Now, that description will be displayed at the top of the t he blog and is not the description that will come up on search engines. For our individual post descriptions (the one that Google users WILL see) we might instead have something like: “Discover how to get a six pack fast – Includes the story of how one skinny weakling got ripped abs in just four weeks plus tips on how you can get a 6 pack fast too.” Notice I’m selling the visitor on the website while optimizing it at the same time with related keywords like ‘ripped abs’ (called LSI keywords). But more on this later.
Plugins In order to log into your wordpress blog go to: www.yourdomain.com/wp-admin/ and you’ll be prompted to enter the username and password you chose. It’s all very user friendly and relatively self explanatory. If you want to learn the basics before we move on then I recommend you look it up on Google. There’s plenty of useful free information out there. And I’m not going to waste peoples time by going into the basics of wordpress here. Instead, I’ll show you everything you need to know as we go along. Now, there are two things you need to do to your sniper site before we even start to write anything and they are: Download and configure the 2 essential plugins, and choose a ‘theme’ for your site. We won’t go into the latter l atter here, because it fits in much better in the next chapter: Creating your killer presell story and writ ing the content. So, let’s focus on the plugins for now. There are HUNDREDS of free plugins available to enhance your wordpress site but I never really use any but these two. Feel free to browse the selection available at your leisure, but personally, I can never be bothered. The 2 plugins you NEED are: All in one SEO pack – Helps to optimize your your blog for search engines Google XML Sitemaps – Creates a sitemap for Google which helps SEO once again. Don’t worry about what each of them do or how to configure them at this point of in time because we’ll get onto that later. For now you just need to install them on your blog. And what follows is a step by step guide on how to do it.
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Howtoinstallyourwordpresspl Howtoinstall yourwordpressplugins&theme ugins&themes s I say themes as well because it follows the same process. You won’t have a theme yet but just come back and view this section when you want to install one.
Step 1:
Click the ‘Add New’ option under the Plugins section. Step 2:
Type in the 2 main plugins you require. First let’s search for the All in One Seo Pack, once typed in hit the Search plugin button.
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Step 3:
Locate the correct plugin, in this case we select the All in One SEO pack and hit the install Now link as show above.
Step 4:
Wordpress will then ask you if you are sure you want to install this plugin, hit the ok or yes button. Step 5:
You simply hit the activate plugin link to finish off installing and activating your plugin. Now repeat the steps for the ‘Google XML Sitemaps’ plugin.
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Alternatively you can also install your plugins via FTP.
Step #1: Download the plugins from the site and unzip them. All in one SEO pack – Helps to optimize your your blog for search engines . Download it here: http://wordpress.org/extend/plugins/all-in-one-seo-pack/ Google XML Sitemaps – Creates a sitemap for Google which helps SEO once again. Download it here: http://wordpress.org/extend/plugins/google-sitemap-generator/
Step #2: Go to your CPanel account and select unlimited FTP. Or use whatever FTP program you use normally.
Step 3: This step is for guys who haven’t used FTP before. Unlimited FTP is a File Transfer Protocol program (don’t worry about the jargon) that basically allows you to upload and download files from your computer to your web server and thus, your website. What you’ll see when you open unlimited FTP is a screen similar to this:
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On the left you’ve got your computer and you can browse through all of your fil es and the on the right you’ve got your web server. You don’t need to worry about any files except public_html. So click that as shown in the diagram
Step #4: If this is your first and only website on the hosting account what you’ll see now will look something like this:
Click on wp-content.
Step #5: You will now see this on your screen.
Notice how on the left hand side I’ve browsed to where I unzipped the plugin/theme. And on the right we will now select plugins, but if you wanted wanted to install a theme (which we will do later) you’d need to click on the themes folder to install inside.
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Step #6: Once inside the plugins folder you should see this:
Now all you need to do is click upload and voila: The plugin will be uploaded to your wordpress blog. Now that you’ve done it for the all in one SEO pack, browse to where you unzipped the sitemap plugin on the left hand side and click upload again. When we install a theme you will do exactly the same process but in the themes folder.
This is all a lot easier to understand in video format, so...
Watch Video Three Now... And Watch me Create a Wordpress Blog From Scratch and Install a Theme and Both Plugins.
Okay then. You should now have your blog installed. In the next chapter we’re going to talk about how to presell your visitors to maximise your profits.
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ChapterThree:Secretsofa20%ConversionRate -CreatingaKillerPresellStoryandWritingthe Content Welcome to what will be a long but absolutely essential chapter. While chapter two was very practical in nature: do this do that. Chapter three is i s going to be quite theoretical, although I’ll try to make it as practical as I can by giving you examples along the way. Skip this chapter at your peril because creating good content and preselling your visitors properly will mean the difference between $50 a month from a sniper site and $300 a month. Many marketers ask how I make so much money from some sites which have so few visitors, well, this is how.
TheConceptofPreselling Preselling is an art. It is the art of not only getting your visitors to perform a certain action (click your affiliate link) but also to have a certain frame of mind when they do so. You want them interested, so ready to buy that they almost only need to skim the merchants sales page to be convinced. Why is knowing how to presell important? Well, think about this: The ONLY thing separating a buying customer (one who clicks your affiliate link and buys) from a browsing one is YOUR CONTENT. Your words, your websites feel, your graphics and maybe even your video. If your content is good you might turn 1% of visitors to your site into a buying customer and if it’s bad you might get 1 customer out of every 500 visitors. Seriously, that’s not even an extreme example. I’ve seen guys get a lot worse than a 0.2 conversion rate and I’ve seen guys get a lot better than 1%. The point is that your preselling is very important and will have immense effect on how much money you make with Google Sniper or any online money making system. Now, I could write a whole book on preselling, (and I probably will in the future - so lookout for it!) but what I’ve done is try to condense all of that knowledge into a single chapter. So what follows is absolute gold . But first... ©2011 GoogleSniper2.0
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Whyyoushouldlistentome Without tooting my own horn, I wanted to do a quick section about why you should listen to me when it comes to preselling. Because I think it’s important that you have faith in the techniques you’re going to learn. I mean, I know that I’d be much more likely to implement techniques if there was proof that they’d worked in the past. Now, I know you probably believe me anyway, but it’s nice to have a bit of proof once in a while anyway, to really reinforce what I’m talking t alking about.
These statistics represent the month of January 09 and show my three best converting Clickbank sites at the time.
For those who aren’t familiar with Clickbank’s analytics page, the 4.5000 represents that for every 4.5 people who clicked my affiliate link, one bought the product. Pretty amazing when you think that the average conversion rate on the net is about 1/100. So, as you can see, while I do have my shortcomings, when it comes to preselling I really know my stuff. Note that a 20% conversion rate is rare (Only three of my sites achieve that – you can see two of them in the screenshot) but I wanted to show you what is possible if you master preselling. And the good news is that preselling’s not not hard. If you follow the guidelines set in this chapter then you’ll be well on your way to achieving conversion rates like that too. IMPORTANT: Changes in 2.0 to the preselling technique.
The next few paragraphs are just notes I’ve added in for 2.0. Okay, so in the original guide I taught people what was frankly, a bit of a “gung ho” way of doing it... Sure, it converted great, everyone made lots of money (and don’t worry you still will ). But the methods and writing techniques needed some editing in order to be in line with the new FTC (Federal Trade Commision) laws which came out shortly after I initially wrote Google Sniper. Make no mistake, today, these changes are a very important addition to Sniping. ©2011 GoogleSniper2.0
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And it took me a long time to figure this new method of selling stuff stuff out... Because in order to be 100% within the FTC’s guidelines or pretty close (I’m not your lawyer here and this is not legal advice) conversions took a big hit! Frankly, it was very hard to get it back to those high converting numbers. And I was just about to give up, when one day this method hit me. So, I’m proud to announce that the new way of selling things on your sniper site is not only going to make you just as much money (sometimes its converted even better), but your empire is also going to be a lot safer. But hold on, why’d I go to all this trouble anyway? Who are the FTC and why should you care? The FTC or Federal Trade Commission is a US Government organisation that goes around essentially preventing false advertising and shutting down some of the bad businesses. This is, of course, a positive thing for the people of the World. I’m sure you’ve heard of all those internet “get rich ri ch quick” scams, well I’m talking about those guys... pyramid schemes and that kind of thing... NOT what we’re doing. Affiliate marketing using Google Sniper is nothing like that, and especially now, I believe we can truly add value to people’s lives. But you should be aware of the FTC anyway, and their powers to shut websites down and businesses. HOWEVER- I also want to stress that this does not happen often, I mean, li ke lunar eclipse often and statistically, you’d have next to nothing to worry about anyway as they’re much busier bringing down 8 figure a year business than little old you and I. This just really proofs up the whole process that little bit more J So here we go, here’s how to create a high converting, 100% proof, money sucking, value adding Sniper super site!
TheBasics The first step is to picture your average visitor. Ask questions like... Who are they? How old is the average searcher likely to be? How experienced is
that audience with the internet? (this will affect the style of our site) Why are they searching for the keyword? Usually they have a problem and they
want to find a solution. You need to identify what that t hat problem is and all the negatives surrounding that problem. Using weight loss as an example: The main ©2011 GoogleSniper2.0
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problem is that they’re overweight and the negatives that stem from that might be: Social humiliation, not having a lot of confidence, not attracting the opposite sex e.t.c. And finally... Ignore this one at your peril... What do they want? Is the visitor looking for a review? General information? A guide
to solve their problem? Ignore this last point and your visitors will hit the back button faster than you can say WAAIIT. Seriously, you can use all the sales tactics in the world but if you don’t give the searcher what they’re looking for then your conversion rates will be dismal. If when looking at your visitor statistics, 80% or more are leaving in t he first 10 seconds then that’s your problem: They are looking for one thing and your website provides another. Internet users are impatient and if they don’t find what they’re looking for they will exit your site without hesitation. Remember that you need to provide quality content (answer their query) AND presell them at the same time. I recommend that you find a piece of paper and quickly jot down answers to all of the questions above. It will help you to understand your visitors better and therefore increase your conversions. All of these points are summed up in what is one one of my favourite internet marketing phrases: “You need to enter the conversation that the searcher is having in his/her head”. You need to enter the searchers mind, give them what they want, confirm their fears and present it all in a way they’re familiar with (and not sceptical of). So, as promised, here’s a practical example to back all of this theory up: The user types in to Google “XYZweightlossproduct Review”.
What’s going on in their mind? They’re very interested in the product but they want to find a high quality review before they purchase. Notice that I said HIGH QUALITY because give them the same crappy, biased review r eview they’ve probably already read and they won’t buy. They’ll look somewhere else until they find a real review and end up clicking their affiliate link in the process. Also note that this user doesn’t want a long story story telling them about how you overcame your weight loss problem because they already want the product. Finally, they are probably a woman, over 30 and probably not THAT internet savvy so an unprofessional looking website will get a better response. Since they will be sceptical of a graphical, marketing type website and associate it with the BS infomercials on TV. So, here’s what I’d give that searcher: ©2011 GoogleSniper2.0
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A simple, OK looking blog, nothing too flashy and and certainly not a professional website. I’d position myself as an expert E-course reviewer... Someone who buys Clickbank products in lots of different niches and reviews them, which when you have multiple sites is what you are anyway. Then, I would immediately present them with an ‘in depth’ and seemingly unbiased review of the best quality product you found on the market. (I recommend attaining review copy’s from the creators, more on this in the video) In I n the review I’d get down to the ‘brass tacks’ of how many pounds other successful students actually lost (look for testimonials on the sales page of the product). I’d give some negative comments and finish by saying how it’s basically the best product I saw and that I saw A LOT. Those are the basics of our website. Now let’s look at it in more detail.
Decidingonyourangleofattack Angle of attack? Yeah, I know... what was I thinking when when I came up with the names for these sub chapters? It’s a flying term anyway, and I figured it i t described this section well enough while raising your curiosity about it at the same time. In this section we’re going to consider ‘what does the user want’ and therefore what the best ‘angle of attack’ is to take if we want to successfully capture that visitors attention and presell them on the product. So, in the weight loss product review example the best approach was to write a quality review because it’s what the searcher wanted. Now, there are basically three styles of website you can create that I’ve had success with time and time again. They are review websites, story websites and a quick how to followed by a story websites.
Review website
These are not the traditional “here’s reviews of five products and here’s the one we liked best”. No, since our sniper websites would probably be targeting a single product name it wouldn’t make sense to give the user more choices when they’ve already decided on one product in particular (because they’re searching for it). Trust me on this one, giving the users choice when they they’re not asking for it = lower conversions. So basically, our review type websites will have a single, honest review right at the top of the site in plain view of the visitor. We won’t sell these reviews in any way,
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nothing fancy, no flashy “5/5 Stars” graphics, we’ll just get straight down to the content in a way that compels the user to read on. But here’s where we come to a fork in the t he road. You need to decide if the user would prefer a long, comprehensive review (If they’ve typed product name review then I’d always do this one) or if they just want a concise, completely unbiased one which just presents the facts. Comprehensive reviews are much more... wordy. You’ll try to involve the emotions of the reader and establish a relationship r elationship which leads to them trusting your final verdict. By the way, for your final conclusion when using this style, you’ll want to switch from review to almost selling the prospect.
I might start off a comprehensive review like this: Hey, George here, (establish personal relationship) And you’re reading my uncensored uncensored review of what I really thought about product product name. (Everyone loves unofficial, uncut kind of stuff). Note that this a review though, if you’re looking for product name’s website then click here. (First affiliate link, you’ll get many sales from here) Why am I writing this? Well, when I was thinking about buying product name, there weren’t many real reviews around so I thought I’d write one quickly to help any of you who are in the same position I was. (The reason why I’m writing it eliminates early scepticism and to appear as the ‘reluctant hero’, people love reluctant heroes) But be warned, I’ll be going into both the good and the bad points, so if that’s something you might not want to hear, then you may as well leave now. (Engage the visitor by challenging them)
Use a similar opening to that, and right off the bat you’ll have sparked interest and engaged the reader, given them what they wanted (or clues that you’re about too) and created trust by giving clues that you’re on their side (and also by giving them a legitimate reason to your motives for writing it). Yeah, it’s a very effective opening, use it wisely! But back to the point (got a little litt le sidetracked there), you need to decide what kind of review your visitor is interested in.
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If you’re building a sniper site for a physical product then I highly recommend you don’t do a comprehensive review and instead just present the facts with a link to where they can buy the product (your affiliate link of course). E.G. My now famous example (thanks for laughing snipers!): If someone’s looking for a shovel, they don’t need to be convinced they need one. Or sold on the benefits of using this new age technology of err... “shovelling”. Another circumstance is when a lengthy lengthy review simply isn’t needed. An example example of this is reverse phone detective type t ype programs on Clickbank. These are websites where you pay and in return get to reverse look up a phone number. Why isn’t a lengthy review appropriate here? Because the user probably isn’t doubting whether it works or not, after all, t hey can see the search box where you enter the phone number on their screen. They just want a quick “here’s the facts, the personal info it provides from entering a phone number is accurate” and then a link to where they can use the service. If on the other hand you’re promoting a Clickbank E-book type product, then deciding what kind of review page to do can be a little littl e more tricky. You need to analyze your answers to the three questions we talked about earlier (who, why and what) and decide what your visitor wants. Here are some key points I consider when I’m deciding on what type of review to write:
How literate is the average visitor?
The fact is that not all audiences like to read long reviews. Some markets will be accustomed to it but many will not, they may just want to hear the facts and get the product. Not read a wordy 500 word review.
How internet ‘savvy’ is the t he average visitor?
Savvy users, such as other marketers for example, will be more interested in an in depth review.
The price of the product you’re preselling.
The more expensive it is, the more likely they’ll want to read a full review of it.
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These are three factors to consider, but there’s no science to this and you’ll just have to judge it yourself. Remember that internet marketing is all about testing and if the sniper site is getting a lot of traffic but low conversions, then you can go back and spend more time developing the review later.
Story Website
This is my personal favourite and is the style I use most often. Very important note: You can only create this story if niches you’ve actually got experience with yourself, DO NOT make up a fake story. I’ll repeat that, do not make up a story. For example, I would never do a story on pregnancy since obviously I’m not a woman. I have however, experimented (like most silly young men I guess) with muscle building. Albeit limited experience since I soon realised I was ok with the way I was J The solution here, if you don’t have experience with the niche is to either create a review like I taught you above OR write a story based on your experiences with the guides. I.E. “I started reading around and think this one would work best”, but of course never state you actually used the product if you didn’t. Don’t worry if this doesn’t make sense, read on now, and it will, just bear this small adjustments in mind. Anyway, if you’re not building the site around a product product name and instead a more general keyword like “best way to build muscle”, then you can enter the conversation in the searchers mind by saying: “Hey! I used to want to know that too, stay clear of this because it didn’t work, this didn’t work either but finally, I did find a way to build muscle: affiliate product.” These sites are VERY effective in some markets and your conversion rate will be through the roof. Here’s how to structure your story: Intro – Get the reader interested. Hey George here, If you’re looking for the best way to build muscle, then I’m glad you’ve found this website and I strongly suggest you keep reading... Because this my uncensored muscle building story. The ups, the downs, what stuff didn’t work and finally the one thing that did help me achieve my personal goal i ntro. Short and sweet. of building muscle. – That will do for an intro. ©2011 GoogleSniper2.0
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Your beginning – Use the negatives surrounding the main problem of the searcher to create a story that the visitor identifies with. So here it might be: I wanted more female attention, I wanted to look cooler at the beach e.t.c and then say I was sick and tired of it and wanted to do something about it. – This is the point where most of your visitors will be when they arrive at your site. The middle – I tried this, I tried that and finally tried something else. All these failed me. In this example you could talk about: Extreme diets didn’t work and made me even skinnier, going to the Gym sucked, I wasn’t getting anywhere and finally protein drinks didn’t work either. The end – Eventually you stumbled across a solution (affiliate product), I couldn’t believe how well it worked etc. But include one thing you didn’t like about t he product here - it makes it a bit more believable. And to close, say I hope you found this information useful etc you can click here to check it out. Really, the only secrets to using a story are making it interesting, sounding like you’ve been in the visitors shoes and keeping it concise. •
•
•
Keep it interesting by using short, powerful sentences now and again and giving clues to the fact that you did find a solution in the end but not revealing what it is until the end of the story. Create trust by saying how you used to be just like the visitor and that you know what they’re going through. And finally keep it concise, while make sure you do tell a detailed story. Don’t make it TOO long or visitors will skip parts and click straight on the affiliate links without being presold first (BAD). Keep your story between 400 and 600 words.
Quick How to and Then a Story
This method has proven effective in markets where you can give a quick tip related to their problem, and if the keyword is asking “how to do” something. A How to answers their query and simultaneously serves to get them interested and increases their trust in you – Since you seem to know what you’re talking t alking about. An example of this is if a searcher typed in “how to talk to women”. women”. You could provide a short 250 word tip article about what ‘pick up lines’ to t o use and then at the end say but what do you do AFTER you’ve opened the conversation?... Because obviously there’s more to talking to women than a pick up line. Then immediately below you launch into your story for which you would use the same format as the one mentioned above.
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Conclusion
The reality is that I use the story style most often, followed by the how to and then a story if I think that the t he searcher might be an impatient one – And therefore won’t want to read a story before finding an answer to their query. I will only use the review style when I create a sniper site around a product name. Moving on, there is one factor that should be included in your site, no matter which angle of attack you choose... personality.
Cashinginonpersonality Being unique is important. Especially on the internet where 95% of sites offer the same re-hashed information. Therefore, it is important that your website be seen as one of a kind, that this exact review or story isn’t available ANYWHERE else – Therefore it’s valuable. We do this by giving our site a... personal touch. A personal feel will mean that your visitors trust you more and and that you empathise with their situation. Now, the first thing you need to do is create your websites character.
Creating your character
Your ‘character’ is simple. Your character, across all of your sniper sites, is going to be you. Now, if you’re worried about privacy you can use a pen name, but the idea is that visitors feel like you’re a real person. And who are you? If you’ve actually used the product then you’re going to try and represent the average visitor to your site AFTER they found a solution to the problem. Essentially, you’ll be identical in every way except for one small difference: That you’ll no longer have that problem.
So, using the previous exercises talked about in ‘the basics’, you should have a pretty good idea of who you’re average visitor will be, what their fears and problems are and what they want. ©2011 GoogleSniper2.0
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If you have not used the product, which is 90% of cases, it’s simple t oo. You’re still going to be yourself, the only difference is you’re going to project yourself as an authority reviewer who understands the visitors problems. The concept behind this is so simple, and it’s this... When you want a review of the latest movie, you go to the perceived experts’ right? You trust their opinion more than the average Joe at the local coffee shop. Well, that’s exactly what you’re going to be tapping into. And it’s very powerful. The trick, and the amazing thing here, is that notice I said “perceived” expert... Because I mean really, who says the movie critics know any more than the average Joe? Really? After all, it’s up to opinion whether the movie’s good or not. All that matters is how you are perceived, even if you you don’t really consider yourself an editor of the NY times healthy lifestyle column just yet. So you are going to project yourself on your sniper sites as an “authority” on the subject of review books, within that particular niche and others... It’s a simple concept but a very powerful one, and the method I use on most of sites nowadays. Top tip: Don’t be afraid to use the same name, either pen or real, across all of your sites, you’ll get a lot of extra business credibility when a particularly curious visitor decides he doesn’t believe you and types your name into Google only to discover it’s true, you do have lots of other review Sniper sites! Finding a suitable picture
A photo of you is a must. It instantly creates trust by putting a face to the writing. It brings your content alive and serves to create a stronger bond with the visitor. And most importantly, it increases conversions. I’ll put a picture along with a Who am I? Subheading in the right hand side column of the website. Along with a brief description of who the creator of the site is. Make sure it’s a picture of your face, as you don’t have lots of room to work with. Don’t go for professionally done photos. Nothing says I’m trying to sell you something like a perfectly crafted portrait shot. Go for one that doesn’t look staged. It can be hard to find normal pictures that still make you look professional so you may need to do a little digging around on Facebook (always fun anyway). At the end of this chapter in the video I’ll show you some examples of what kind of photo you want to avoid... Prepare to smile J
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Create an About me page
These pages get visited a lot more often than you think. I’d say that around one in five visitors will visit your about me page. But the good news is that by using Google analytics (website tracking software) I’ve found that very few visitors actually exit my site from the about me page. Which means that they are then returning to the main page after the about me page. Why is this important? Because it shows that the ‘about me’ page helps to build your credibility with more curious visitors, while at the same time not distracting them from your real content, because most will return to it afterwards. Now, you’re about me page doesn’t have to be long. Just a short and concise article explaining who you are and why you made the site. If you’ve created a review site, then it’s important to note your accomplishments (include the fact you have several review websites) because the visitor will be wondering why should I trust this guy? What makes him an authority on the subject? Be likeable
When you’re writing your content try to sound like a friend. Particularly if you’re creating a story because flawless copywriting would raise some eyebrows anyway – A 20 year old body builder wouldn’t be expected expected to write like a Harvard graduate. People liking you is a big key to success online. If people like you then they’re more likely to A. Pay attention, B. Trust your opinion and C. Ultimately buy whatever you’re selling. So, make your about me page interesting, use metaphors in your writing, and talk to them like a friend. This is also ties into that if you want the high conversion rates (and who doesn’t want more money?) then you need to stop selling. That is the merchants job. All you need to do is give an honest review or story, tell them how great you thought it was and provide a link. Do not at any point directly say things like: “Imagine in just 5 days from now, you could have lost 10 pounds just like I did”. You don’t need to say that because if you just say “I lost 10 pounds in 5 days” then the visitor will come to their own conclusion that... “Hey, she was no different than me, maybe I could lose 10 pounds in 5 days too.” This is called soft selling, it’s where you elude towards the benefits but let the visitor come to their own conclusion at the same time - Instead of shoving the selling points down their throat so to speak. And in my opinion, is the t he best way to not only presell products online (like we’re doing here) but the best way to sell stuff full stop.
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Choosingatheme (Read this section but note that at the end of this chapter there is also a video where I’ll show you some great themes). So, by now you know what angle you’re going to go with, the characteristics of your market and who your character will be. It is now that you must choose a wordpress theme for our site. You can download a variety of free wordpress themes direct from their official site: http://wordpress.org/extend/themes/ or from within wordpress. Now, your wordpress theme should reflect the overall ‘story’ behind your site. So, if you were targeting a problem keyword (e.g. how to lose weight fast) and you were using a story to presell, then you would have a simple blog type theme. Because you wouldn’t want a black, graphical, flashy website if you’re targeting mature women. Really, the keyword here is congruence.
Your wordpress theme MUST be congruent with the rest of your sites content. Another example is if you were doing a concise concise review type site, you would want want the theme to be simplistic and to look like an actual website, rather t han a blog. If I were you I’d stay well away from any of the graphic, ‘work of art’ type themes because although it’s tempting to use them (trust me, some of them are GORGEOUS), but for the markets we as affiliate marketers usually target, it’ s probably not appropriate. And therefore your conversions will suffer as a result. Don’t forget that our aim is to t o convert the maximum number of visitors into buyers, NOT win design awards. Now, an exception to this rule is if you’re creating the website for the online gamers (the World of Warcraft niche springs to mind – Big Clickbank niche), graphic designers and similar audiences where they might associate a poor design with a poor quality website. For the vast majority of niches it’s better to keep things as simple as possible. In fact, do you know what theme I use most often? The default wordpress theme, truthfully. I’ll often spend upwards of 30 minutes looking for the perfect theme to compliment my site, only to land right back where I started. It just seems to fit so well with such a variety of websites. If you’re creating a story site then nothing screams “I’m just a nice guy with some helpful friendly info” more than the plain blue wordpress theme, with a big portrait picture on the right hand side.
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Seriously, it works wonders – particularly for health and fitness type websites. I don’t know why, my best guess is that it’s a balance between ‘natural looking’, personal and easy to use. Finally, here’s some key things to t o remember when choosing a theme: •
•
•
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Small header – The above the fold section of your site (the area visible to the visitor without having to scroll down) is extremely valuable real estate. Don’t waste it with a gigantic graphical header. Clean, simple and with a sidebar – Don’t go for themes t hemes with fancy but unnecessary graphics. And make sure it’s got a simple sidebar for links and the Who am I with your picture section. Professional looking for a review site. Personal looking for a story site – The default wordpress theme really is great for this.
Someproventheme/storycombin Someproventh eme/storycombinationsforpopul ationsforpopularniches arniches I really don’t know why I’m even giving you this section.... Google Sniper already covers all the bases, so to speak... any smart marketer would have offered this as a bonus probably (...told you I was an idiot). But anyway, being the nice guy I am I’ve decided to give you some proven theme and story combinations for some of the most popular niches on the internet today. I’ve had experience in all of these niches and what follows is what’s worked best for me personally. This is an absolute goldmine of information constrained to a single sub chapter. And if you’re looking to get your feet wet, then just copying one of my proven combinations is a great way to start. Ok then let’s get to it. Here are the most common markets you’ll be creating sniper sites related to: •
Lifestyle type products: weight loss, six packs, muscle building, acne, panic
attacks e.t.c. •
Beginner money making products: Products targeted at beginners with no
•
experience of affiliate marketing e.t.c. Products promising Ferraris e.t.c. Advanced money making products: Products like this one (usually of much higher quality than the beginner type).
Now obviously, there are thousands of other markets out there, but these are the most prominent ones today. ©2011 GoogleSniper2.0
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Note: a quick tip is that for most of the smaller markets you can use the lifestyle type products style to base your sniper sites on.
Lifestyle type products
As mentioned previously, the default default wordpress theme works wonders. And And it’s what I recommend you use if you’re creating a presell story or how to/presell story. In terms of your story, you want to come off as an average man/woman who’s relatively healthy and if applicable recently solved their health/psychological problem. Your style of writing should vary depending on the product, but should always have points that the target audience will empathise with. Here’s some detailed examples for two the most popular niches: Six pack/Muscle building – These are generally young, testosterone fuelled males.
Ideally, you’d want to appear as a 20 something guy, who used to be a ‘loser’ but is now a real ‘alpha male’. So make yourself be as close to that as possible. This market’s interested in power (from having a better body), improving their confidence, attracting more females and pure results. So try to incorporate this in your writing. And as for the results, many of these guys will think in black and white so to speak, so they’ll want to see real results and they want them t hem fast. They’ll also want proof, try a before and after picture if you can get hold of one. Try the sales page for the product.
Weight loss – A whole different approach (as well as a different character) is
needed here. Your character would ideally be a woman between 30-50, who’s now a much more ‘well rounded’ person since losing weight. Now, these women have excellent scam detection and will leave your site straightaway if it appears to be selling them anything. It really is key here that you come off as a helpful individual. If you’re a man, then come off as a very helpful reviewer. The weight loss market responds very well to emotional triggers such as empathy: “The passion in our relationship seemed to be at an all time low, my husband just didn’t appreciate me anymore”. So make sure your story has points that these women can identify with. Beginner money making products
These are products that promise Lamborghinis, millions of dollars etc working from home on the internet. These products are meant for people who have no idea what affiliate marketing is and they well rarely reveal what exactly their system entails in their sales copy. This is called a blind offer by the way. ©2011 GoogleSniper2.0
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A great example of this sort of product is the Rich jerks e-book. e-book. The first book I ever read about making money online actually. But note that these type of products don’t just teach affiliate marketing. You can include all all the so-called ‘Gambling systems’, Forex robots that target beginners and even all the pyramid type schemes available. Often these types of programs will be associated with the words ‘get rich quick scam’. And scams they are. Well, they don’t represent value for money at least. But here’s a quote of mine that summarises this target market perfectly: “everyone loves a get rich quick scam”. And they do, the products convert at a phenomenal rate and are one of the biggest niches on the internet today. But here’s the key to preselling this market. This was a very powerful realisation for me, and this single point could make you thousands in the future... While this market is VERY responsive to copy promising the world, they want an opinion from a seemingly ‘honest’ source as well. You do NOT want to hype up the product on your presell site. In this niche, your presell site will serve as a kind of proof, proof that all the promises made on the sales page really are attainable. Essentially, you want to tell the story of how you really did make money with the system, from a personal non-salesman perspective. The demographics for the market don’t really matter because you’ll get such a variety of visitors it would be impossible to target one group. Just make sure that whoever your character is, that your story corresponds. A favourite of mine is to just use my own picture (I’m quite young young by the way) and tell the story of how I quit my removals to work from home. Now, I wouldn’t be able to do that if I was a middle aged guy because he wouldn’t work at Burger King in the first place – No disrespect intended if someone reading this does in fact work at Burger King by the way... For themes, I wouldn’t recommend the basic wordpress theme and instead go for something simple but slightly professional looking. As if to come across that you know a bit about web design and therefore know quite a bit about the internet. Here’s a favourite of mine: http://wordpress.org/extend/themes/inove
Internet marketing products
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This applies to all products marketed to people who have a basic understanding of internet marketing. Whether it be a pay per click product, CPA product etc, it’s basically products that appeal to both veteran and beginner marketers. First of all, this is definitely not the niche to start off in. Why? Because you’ll be expected to know quite a lot about internet marketing or there will be clear, visible ‘holes’ in your story. Also, more than the other niches, good copywriting is essential or your visitors will just get bored and leave or not trust you. Now, the key to selling to this market is to be an authority, (that’s why I only recommend you try it after having actually made good money online). You want to give honest, in depth reviews that really get down to the brass tacks of how good something is (or isn’t, as the case may be). This is the only niche for which I won’t usually create a story (unless it’s my actual story) and instead provide useful how to articles, then saying where I got the info from or ‘to find out more click this (affiliate) link’. I tend to stay away from this niche for niche sniper sites because there are so many excellent, free sources of information that it’s hard to compete and show them something they haven’t already seen. What I do instead (almost exclusively in this marker, in fact) is target product keywords. This can be hugely profitable, particularly if you write a real review and offer bonuses. Offering bonuses is absolutely essential, or potential buyers will just read your review then go elsewhere so they can get bonuses along with the product – Or even use their own affiliate link. As for themes, I recommend that you use a professional (not too fancy though) looking theme. Once again I recommend the inove theme specifically... http://wordpress.org/extend/themes/inove
Before we move onto the next chapter...
Watch Video Four Now... Where I Discuss Preselling in More Detail and Show You Where To Find Themes and Pictures
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ChapterFour:SettingUpyourSiteforGoogle Domination Before we begin this next section, I just want to clarify what stage you should be at by now. You should have: •
• •
•
Decided on the keyword and product Bought a domain Uploaded the plugins and themes Decided on your angle of attack and how you’re going to presell your visitors
Sounds simple when I put it like that right? Because it is. i s. Even though we’ve covered a lot, you’ll find that after your first few sites this will all become second nature. And that the process from starting your keyword research to actually writing your first blog post usually takes less than 90 minutes. Anyway, in this section we’re going to talk about about optimizing your sniper site for Google and the overall structure of it.
Overallsnipersitestructure This sub section serves as a guide to exactly what your sniper site should look like, what pages it should have and what content should be on them. This is important because Google likes to see certain things on websites (privacy policy, contact, about me) and having them, as well as a properly optimized main page, will greatly improve your SEO rankings. On the next page is a diagram of what is the setup of the majority of my sniper sites, although admittedly some are larger (maybe 5-6 posts instead of 3) and some are smaller (like 2 posts and no ‘useful article’ page). However, after much testing this is the basic structure that has produced the best SEO results. You can decide what works best for you, but this is the structure that I recommend you start off with. It represents a good balance between providing enough good content for visitors, enough content for Google and time (with practice, it will only take 1-2 hours to create the entire site).
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There’s the basic structure. You sniper site will have 5 pages, 2 of which will take less than a minute to create (Contact and privacy policy). Don’t worry about LSI keywords for the moment, we will talk about them in a minute. Some key things to point out about each page: Home page – This is the meat of your site, the other pages just serve to support the
content you have here. Notice that the first post you make (this post will rarely get read so don’t put too much effort in) is at the bottom. I’ve done this to represent r epresent how as you make posts to a wordpress blog, the older ones get pushed down. So, don’t write your main post (story or review) straight away. Only write it when you’re sure that it will be the final post, since it’s what you want your visitors to see first. fir st. About me – This page will just have a picture of you along with your story and make
sure to include why you created the website. Curious visitors will want to know what your motivation behind it is. Helpful article – Later on we’re going to be talking about creating youtube videos
and how effective it can be both to bring traffic AND getting your site indexed faster. By the way, indexed means that Google has discovered your site and has added it to their database basically.
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So, on this page you can write a couple of hundred words talking about something related to the niche and then a link to your youtube video. If you decide not to create a youtube video, then you can still link to a related one. Why? Because it gives you something to base your article on, and Google does like to see some external links of some kind. And I suspect they even give sites linking to their own website (youtube) a better SEO score. Contact – Just a very quick page saying contact me here and provide an email
address. Privacy policy – Half the time my policy’s don’t even make sense. Really just
scrape anything together, it doesn’t have to be over 100 words. By the way, here’s what the actual visitors will see when they land on your site. (This is using the default wordpress theme - told you it looks good sometimes!).
So, that’s what your site’s overall structure will look like when it’s completed (first diagram), as well the actual layout of your home page when a visitor lands on your site. (The picture above) But... Before we actually create the site and start writing posts, there are still a couple more things we need to do and also some more theory to be aware of.
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Humansvs.thesearchengin Humansvs.th esearchengines:Striki es:Strikingabalance ngabalance Now, there are two goals for our website. The first is to write quality content for human visitors, to get them to read our stuff and ultimately buy whatever we’re promoting. The second is to optimize for search engines, since without them we won’t get any human visitors in the first place. What do I mean by optimizing for search engines? Making sure our pages are jam packed with our main keyword and related keywords (LSI keywords). While you don’t want to spam the keyword, we do want it to represent a good chunk of our website, so that there can be no mistake when Google decides what our sniper site is about. In fact, we want to t o make it seem as though our site is almost exclusively about that one keyword – Which it is. Now, the balancing act comes in when you realise that you have to factor in readability for humans and cramming in a good amount of key phrases at the same time. One or two of our three main posts will need to have the keyword as the first part of their title. This can be tricky to implement if you’re targeting a long tail keyword, since if it’s long then it doesn’t leave much room for anything else to entice the visitor with. Here’s an example. Let’s say your keyword is “best way to make money quickly”. Now, it’s hard to pair that up with another phrase that serves to entice the visitor to read the post. You couldn’t have “my best way to make money quickly story” for example, since it just doesn’t make sense. But if you forgot about the search engines for a minute (and therefore t herefore forgot about including the full keyword), you could have “How I made $10,000 quickly & how you can too”. The human visitor would interpret that as what they were looking for and it would trigger their interest at the same time. But the search engines aren’t THAT smart unfortunately, so we must include the full keyword. Not just part of it either, honestly, it needs to be the FULL keyword. So, here’s what I do. If it’s a story site you’re building, I simply add How I did it to the end of the keyword or My story. “Best way to make money quickly” could become...
“The best way to make money quickly – How I did it”, or
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“What’s the best way to make money quickly - My story”. Notice that they appeal to the search engines AND entice visitors at the same time. Post titles aren’t the only place where this balance will have to be stricken either, you’ll need to do it throughout your site. For a review site for example, in places where it would just be easier to say ‘the system’ or ‘the product’ you could slip in the product name, if it was your keyword. Sure, it’s unnecessary a lot of the time but you need to please Google as well as your visitors. It’s all about getting your keyword count up. But don’t spam it, don’t say it too often – more on this in a minute. Basically, what I’ve been getting at in this section is this: You need to make your content read as well as it possible can to humans, but at the same time get your keywords (main keyword and LSI keywords) in there for the search engines. Just remember that when you’re writing your posts and you’ll be fine.
KeywordVariancesandLSI Waaay back when internet marketing was in its infancy (a LONG before I was a marketer), I’m told that ranking on search engines was as easy as spamming a single keyword throughout your site. Whatever your thoughts are on that (surely it wasn’t really that easy was it?), one thing’s for sure: it’s certainly a not viable strategy today. t oday. Spamming (or strategically placing) a single keyword throughout your site will NOT get you a good position of Google. Because Google changed the way it ranked pages. My guess as to why they did
it is that it was too easy to rank just stuffing the same keyword – And therefore that the ‘user experience’ of the searcher was suffering as a result, from crappy, unhelpful affiliate websites dominating the rankings. r ankings. In today’s ultra competitive SEO climate, Google also places a massive emphasis on synonyms (keywords that Google thinks are related to the keyword in question). Essentially, Google looks at all of the keywords on your site, pairs each keyword up with similar keywords to develop well, we’ll call them ‘clusters of keywords’. Then uses the biggest cluster of keywords to help determine the topic or ‘main keyword’ of your site. E.g. If you’re site was about ‘get a six pack fast’ you would want a lot of keywords that relate to getting a six pack fast.
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Obviously, these clusters aren’t the ONLY factor in determining your sites topic, but getting this part right plays a big role in the overall effectiveness of your on page optimization. Now, that’s probably the most unscientific explanation of what’s really going on I’ve ever written (or seen for that matter), but essentially, it IS I S what happens. And more importantly, we don’t need to understand understand the maths behind it, we don’t need to know HOW Google does it, because at the end of the day, it won’t make us any more money. Which never forget, is what internet marketing is all about: Making money. All we need to know is how we can use use these keywords to our benefit. By exploiting exploiting their importance. These related or synonym keywords have a name by the way... named after the mathematic formula from which they stem from, they are known as Latent Semantic Indexing keywords.
LSI keywords and how to use them to your benefit
If you thought the smartest way to force Google to give you a high ranking was by stuffing the main keyword, you’d be wrong. The smartest (and most effective way) is by stuffing the LSI keywords! I use the term stuffing loosely by the way, this isn’t black hat SEO (true spamming). But, what I mean is that the more LSI keywords you have ‘backing up’ your main keyword, the more important and relevant your main keyword will appear to the search engines. Basically, if we use the unscientific principle mentioned earlier, you want loads of LSI keywords to create the biggest cluster, and you want the main keyword at its centre. How do we do that? Well, first of all we’ve got to t o find out what the LSI keywords are. Obviously, you can take a pretty good guess at what the LSI keywords are going to be (stuff related to your topic) and in all likelihood you’ll probably include some LSI keywords in your content without even knowing it. So why then do so many SEO marketers go to all the trouble t rouble of looking for the most ‘highly weighted’ LSI keywords? Because they want to find the MOST related keywords, the ones which will link closest to their main keyword and therefore give them the biggest ranking boost.
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In fact, If you do a search on yeah, you guessed it: Google (does your whole life ever seem to revolve around that site?) you’ll find hundreds of crazy and inventive methods that SEO marketers have created to find them. And I’ve no idea why, because it couldn’t be simpler to find what the most important LSI keywords are, all you have to do is go to the t he very company you’re trying to impress and see what they think they are... And Google is more than happy to tell us, in order of importance, exactly what the LSI keywords are for ANY given root keyword. So, here’s step by step how to find your key LSI keywords straight from the horse’s mouth, so to speak... Step #1: Go to the Google keyword tool and type in your main keyword. Step #2: In the results you’ll see your keyword plus a whole bunch of other related keywords. These are your LSI keywords. These are the keywords that Google expects to find on a high quality site about dog training.
(Please, don’t be intimidated by the quality of my graphic design skills by the way...) So with the root or main keyword for our site as ‘dog training’ you can see that they are some of the LSI keywords. However, I also recommend that you scroll down and use some from the ‘additional keywords to consider section’:
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As these are ones that Google would would expect to find on a site related to dog training, without actually having the term ‘dog training’ in them, so it doesn’t look like you’re spamming ‘dog training’. How many LSI keywords should I use? I tend to use quite a few because while
Google will punish you for stuffing (spamming) a single keyword, they reward you for smart stuffing, as I like to call it (stuffing a variety LSI keywords). I recommend that you try to incorporate at least 10 of the LSI keywords into your main blog page and sprinkle them throughout the rest of your sniper site as well.
Keyword Variances
Before we move on, I think that it’s important to understand that every search conducted on Google is typed in by a unique person. And often, they will type in completely unique query’s (they’ll type something in that no one has searched for before and that no one will search for again probably). These obscure keywords are usually longer versions of a more popular keyword (your sites main keyword for example). And it’s important that I explain just how important they will be to your site. Because while we are ‘sniping’ a single keyword, anywhere from 30% all the way up to 90% of your traffic will come from these obscure keywords. Keywords that you never even optimized for in the first place. Now, this might be a little tricky to get your head around, but in my experience this has proved to be true. I think what explains it best is if I give you a real life example of one of my sites so you can see how many visitors the main keyword brought in and how many visitors the unique variations did. Note: By the way, I am showing you one of the real r eal keywords I built a site around. So please, don’t come in and steal my niche. I’ve got enough competition as it is!
(On the next page)
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As you can see, the keyword keyword I targeted and built my whole site around ONLY brought me 17% of my visitors. In fact, there were 1,306 different phrases in February alone that led visitors to my website. And what’s really shocking is that I’m not even number one for the main keyword. Why am I telling you all this? t his?
Firstly, because I think it’s important to understand where your traffic will be coming from. And secondly, to give you a real example of just how important LSI keywords are to the success of your website. You see, it is the LSI keywords that are responsible for a lot of that ‘unplanned’ traffic... You may have noticed that the search phrases other than my main keyword look a lot like LSI keywords. And a lot of them t hem are - by incorporating more LSI keywords onto your website you’re increasing the number of search phrases that your website will rank for. Basically, you may or may not rank for the LSI keyword itself, but you will rank for some weird variation of it. So, LSI keywords don’t just serve to increase your rankings for your main keyword, they also increase the chances that you’ll rank for these ‘unique’ search terms (which will bring you a hell of a lot of visitors!).
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Optimizingyoursite Now that we’ve talked about what keywords to use and how to use them (remember humans vs. search engines), I wanted to do a section specifically on how EXACTLY to best optimize your site for your main keyword. Up to this point, there are some steps we’ve already taken to optimize our site: • •
•
A keyword rich domain name A keyword rich blog name A keyword rich blog description
Believe it or not, these things alone are often powerful enough to rank you way up on the first page. And we haven’t even talked about link structure, keyword densities or post titles. These are all important elements to the ‘overall package’ and in this subchapter I’m going to show you step by step how to best optimize each section.
Link structure
I don’t know why, but the default setting for the wordpress link structure is just plain awful and very Google unfriendly. Let me explain. When you make a post, the default setting will set the URL of that post to something like www.mydomain.com/p2334 www.mydomain.com/p2334.. As you can imagine, that’s bad for SEO as we want the keyword in the filename. So here’s how to change it... Step 1: Log into your wordpress blog at www.mydomain.com/wp-admin Step 2: On the left hand side, scroll down to settings and click that. Then click on permalinks.
Step 3: Select custom structure and enter: /%postname% in the field.
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Click save changes and you’re done. This will improve your SEO score because you’ll now have the post name in the URL instead of a random meaningless number.
Keyword densities
Keyword densities are the subject of near endless discussion by marketers from all walks of life. And there’s no ‘right answer’ as far as I’m concerned concerned of what’s the optimal density Some of my sites rank #1 with only one mention of the main keyword on the page, some rank #1 with 4 mentions. I’m pretty sure there’s no real ‘secret density’ which works across the board. What works best seems to vary from site to site, and keyword density isn’t that important in today’s SEO environment anyway. Basically, I wouldn’t worry too much about keyword density of the main keyword. These are only three rules I have as far as keyword density is concerned. I’ve had great results with them and if you follow f ollow them too, you should be fine: • •
•
Bold the main keyword once in every post. Mention the keyword in the first couple of sentences. Mention the keyword once, maybe twice more in the post.
So mention the main keyword two to three times in each post (depending on length) and you’ll be fine. Mentioning it more often will have a negligible effect on your rankings and you even run the risk of being seen as a spammer, which will actually seriously harm your rankings. As mentioned previously though, though, try to include 2-5 LSI keywords per post (assuming (assuming your post is about 500 words) and also try to include related synonyms, keywords from the ‘additional keywords to consider’ area if you’re using my Google keyword tool method.
Post titles
Referring back to our sniper site structure, our main page will have 3 - 4 posts on it. Now, since you don’t want to spam your main keyword, I will generally include the ©2011 GoogleSniper2.0
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main keyword in the title of the first fi rst and final posts. I think that the first one’s important because it’s the first thing Google will see if it indexes the site too soon (before you’ve finished writing all your content – about me etc) and the fi nal post since it’s the most important one. These are just guesses of mine and not based on any Science but they work very well for me. For the middle one or two posts use an LSI keyword or if not, just write about something that’s related to the overall topic. I already talked about how to write posts in the human vs. search engines section but just as a reminder you want the keyword first, followed f ollowed by something that will entice humans to read it when they see your site listed on Google. There are a few other things we still need to do, such as create tags and write descriptions, but I will cover that in the chapter six where I show you how to create the content for your site. First, we need to do one last thing...
Configuringtheplugins Before we finally start writing our content we just need to quickly configure those two plugins that we uploaded earlier: Google XML sitemaps and All in one SEO pack respectively.
Installing the plugins •
•
• •
•
First of all we need to install the plugins to our wordpress blog. All you need to do is: Log into your wordpress blog Click on the Appearance tab on the left hand side Then select plugins Scroll down to the section ‘inactive plugins’ and click activate on each of them. Done!
Now, we just need to make some changes to their default settings...
Configuring All in one SEO
Click settings on the right hand side, then scroll down to All in One SEO.
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Make sure the All in one SEO pack, pack, plugin status is ‘enabled’. This is extremely important otherwise your plugin even though activated will no work.
Below is a screenshot of what you’ll see on the All in one SEO pack’s setting page. Just fill in each section exactly as I’ve indicated. Make sure your description contains the keyword while at the same time intrigues human visitors. I would use no more than 3 keywords because too many will be considered spam by Google.
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On the next page you’ll find a screenshot of how to configure the rest of the settings. Make sure that you’ve got “use no index” for categories and archives checked to prevent duplicate content. A note on duplicate content: Duplicate content is basically bad and will harm your
SEO rankings. So we want to avoid it as best we can by not having the exact same post on more than one page. By selecting no index, we’re telling Google not to visit that page, therefore it won’t matter what’s on it i t and you won’t suffer the SEO penalty. There are a couple of other steps we can take to reduce duplicate content, such as using the ‘more tag’ in posts, so that only a summary of the post is displayed on the home page, rather than the entire post itself. But in my experience it’s not worth doing – Well, I can never be bothered to do it anyway. I’m pretty sure it’s impact is negligible. Plus, think about the possible loss in conversions from visitors having to click more to read the whole post, skim readers might not see the button for example.
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Deselect auto generate descriptions because we want to write each one individually. You can leave all of those boxes blank and just click update options and you’ve successfully configured this plugin.
Google XML Sitemaps
This plugin will submit your sitemap to Google, which makes it easier for Google to see the overall structure of your site and helps Google to index any pages it might have missed. Basically, it improves your SEO. In order to access the plugin click on XML sitemap in the settings tab, you don’t really need to change anything here, just click on rebuild the sitemap when you’ve finished building your site and when you add any new posts/pages after that.
So, that’s it for this chapter. There’s just one final thing to talk about before we actually write our content... Affiliate links.
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ChapterFive:AffiliateLinks&Maximising Conversions In this chapter we’re going to look at where to place your affiliate links to maximise conversions and also how to cloak those affiliate links.
Affiliatelinkplaceme Affiliatel inkplacementandoptim ntandoptimizingtheanch izingtheanchortext ortext Getting visitors to actually click on your affiliate links is, bar none, the most important task that your site needs to accomplish. Sure, getting traffic is important and preselling is important, but at the end of the day, if the visitor does not click that link you’re not going to get paid – it’s as simple as that. Therefore, it surprises me that so many internet marketing courses leave this crucial part of your site design out. Where you place your affiliate links, what calls to action you use (if any) and what format they’re in (text or image) will wil l play an absolutely massive part in determining the profitability of your site. Seriously, I’m not kidding – Your actual links could literally double or halve your profits. As I discovered a few months back... back...
I didn’t really pay much attention to link placement or link li nk anchor text until a couple of months ago, when I changed the link set up on one of sites and monthly commissions went up from around $300 $300 I think, to $600. $600. This particular website had very few affiliate links on it. I thought I’d focus the first part of the page entirely on my content and have no distractions or opportunities for the visitors to exit my page through any kind of link. I did this because it was my theory that by the time the visitor found the link, they’d already been presold and would be much more likely to convert... But I wasn’t getting a very high hop through rate (the percentage of people who visit your page and then click your affiliate links) So, What I changed was adding 2 highly visible links above the fold (one on the sidebar and one in the main post). Now, as predicted, the conversion rate for these links (the percentage of people who clicked them and bought the product) was significantly lower than for those who clicked the one lower down (I think the sidebar link had like a 3% conversion rate). However, these links were getting clicked three times more often and I was obviously getting sales from visitors who wouldn’t have click my links at all otherwise, because ©2011 GoogleSniper2.0
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my profits rose sharply. Literally, overnight with no change in traffic my commissions increased by 100%. Anyway, I started to pay more attention to the placements placements of affiliate links and also their text. Few of my sites saw such a substantial increase in conversions (most 2040% after rigorous testing and some even performed worse) but I’m a bit stat crazy and the idea of leaving money on the table (same traffic but less l ess sales) drove me to keep testing in an attempt to find out what links l inks worked best. What this means for you is I’ve tested many different combinations on a variety of websites and what follows is what has worked best and led to the highest conversions.
Where to put your links
This will be a no fluff section where I’m just going to tell you what spots have worked best for me and gotten the most response. This is a short section because there isn’t really much to say on it... Just follow my instructions and put links in these places if you want to make the most money. First link – At the top of your review/story. If it’s a review say something like: Note: This a review, click here if you want to visit the product name website. If it’s a story I might tell a story in the link itself. Click here to see how I finally got a six pack or
something. Second link – Half way through the review/story, I got the best conversion results by
giving that link right after mentioning a huge benefit of the product in bold. So even skimmers will read that benefit when they click the link – So they’ll be SLIGHTLY pre sold. Final link – At the end of the review/story. Make it big and easily visible. This will be
where you’ll see conversion rates of 10%+ (providing your content was good). However, depending on the length of your main post, this won’t get clicked even half as often as the top links. Side bar links – Not only will you have links in the main post but also some in the
sidebar. I must admit that I’m still stil l testing these today, but the best results I’ve had so far, is by placing a big text link li nk (maybe a banner if it’s good) directly under the Who am I section you’ll create. So, it will wil l usually still be visible above the fold. This will mean there’s two links above the fold and in plain view to every visitor who visits your page. The rest of your site – Sprinkle them throughout your other posts and pages, but
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have in the sidebar alone will be enough for your other pages (since you’ll have the same sidebar on every page).
Anchor text & calls to action
If you didn’t already know, anchor text is the ‘text’ of a link. So, instead of putting http://www.productname.com,, marketers put ‘click here to see the product’. Where http://www.productname.com ‘click here to see the product’ points to that URL. This makes it more attractive and helpful to human visitors and anchor text also plays a big role in off page SEO, where the anchor text of links pointing to your site is used to determine what your page is about. Now, I’ve actually found that the anchor text of a link li nk WILL affect your conversion rate, considerably in fact. fact. Particularly, for the links at at the top of the page, page, where the anchor text might be the only thing a visitor reads before they click t he link. If it’s a story presell I’m using for example, I’ll put a benefit of the t he product (usually something like ‘click here to see how I finally solved the problem’) right there in the anchor text. That way skim readers will get a quick ‘testimonial’ from a seemingly unbiased third party and are more likely to believe the hype on the merchants sales page – Even if they didn’t read another word on your website. Now, before we talk about specific sentences which have converted very well for me, I just want to explain how important calls to action are. And to do that, here’s two examples of similar links: See the book that helped me to finally got rid of my panic attacks Or Click here to see the book that helped me to finally get rid of my panic attacks.
The difference is obviously the ‘click here’ part. But those two simple words will make a big difference to number of times that link li nk will get. Another key to success online is providing a user experience where the visitor doesn’t have to think. By saying CLICK HERE, you’re literally giving a simple order to follow. And we as humans, whether consciously or not, will usually follow that order. So, whatever anchor text you decide on, make sure you include the tried and tested, clear as day... click here. Now as for specific sentences which work well, there is no ‘right answer’ of a single sentence that converts best and it will vary from site to site. But below are what’s worked best for me: I’ll cover review websites first (scroll down if you’re doing a story). ©2011 GoogleSniper2.0
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For the first link the most effective one has been: Note – this is a review, click here to visit product names site.
For the middle link, I’ll give them t hem the link after naming a big (but factual) benefit of the product. So here’s an example from one of my sites (this link has converted particularly well). It takes you by the hand, and shows you step by step one of the easiest and most unique methods to profit from affiliate marketing.
Click here to visit the productname site Notice that the statement made before the link was a very powerful one, yet not sales-ish in any way at the same time. I just present the facts about the product in an appealing way. Even though I already mentioned it earlier, I’ll say it again: Do not couple of sell the product in your reviews – Just give them the good facts (and a couple bad ones for good measure). The link itself is very simple, I don’t say click here to buy it (never, EVER, say that) or even click here to read more. I’m just telling the visitor that by clicking that link they’re going to visit the products site, just a simple visit – How can they say no to that? (I’m not sending them there to read or buy the product). This principle of appealing to a users emotions can be seen throughout internet marketing. Why do you think so many sales letters start with ‘Discover’? Because discover doesn’t qualify the visitor in any way. Where users might be put off by ‘read’, when was the last time you didn’t want to simply ‘discover’ something? – a discovery implies a result from no work.
Anyway (went off track a bit there), the final link should use the same same sort of anchor text as the middle link and come straight after the positive conclusion of your review. Click here to visit xxxx’s site Click here to visit the xxxx official site Click here to read more about xxxx on their website These are the three anchor texts that have produced the highest conversions by far for me.
Now, let’s look at stories. For the first link you want to give the main benefit of the product in a story form. f orm. So, Click here to see the program that finally cured my acne.
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As for the middle and final links: If you’re doing a story where you you basically say something along the lines of: this didn’t work, this really didn’t work but finally this product did. Then don’t put the middle link until you’ve told them a bit about the product that DID work (the affiliate product). I’ve tried putting a link after I’ve written a whole paragraph about how something didn’t work, with the link saying something like: Click here to see what did work for me. But for some reason, the conversion rates were generally horrible. I think conversions are low from that kind of link because it ruins the credibility of your story. You look kind of like a salesman by blatantly saying “don’t try that, tr y THIS instead!”. So, don’t put the middle link until you’ve explained a bit about what the product that helped you was. And then use a completely unbiased link that you might find on a forum or something. Here’s some of my best converting examples that I’ve used: Click here if you want to see the product. Click here to see the product I’m talking about. Click here if you want to read more on xxxx’s website. Obviously, put the final link at the end of the story and use the same style of text.
Theimportanceofcloaking&howtodoit Cloaking your affiliate link is the practice of hiding your ugly affil iate URL link from your visitors. So instead of seeing john.googlesniper.hop.clickbank.net john.googlesniper.hop.clickbank.net they’ll see www.yourdomain.com/recommends/googlesniper www.yourdomain.com/recommen ds/googlesniper or whatever product your promoting. Which is, I think we can both agree, a much more attractive URL. Link cloaking is important not only because it will improve the amount of times your links get clicked (many internet users are sceptical of weird links with loads of numbers) but also, it helps prevent affiliate link theft. This is when a user sees your blatant affiliate link and thinks “hmm, I think t hink I’ll just sign up as an affiliate and save myself 50% of the sale”. Link theft is particularly rife in the t he make money/affiliate marketing niche. Of course, savvy marketers will also know it’s an affiliate link when they see yourdomain.com/something instead of linking directly to their website. But it isn’t AS obvious and in my experience it has increased conversions.
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I could discuss the ins and outs of link cloaking and whether it’s worth the effort or not, but you can find many hot discussions about it for free on Google if you’re that interested. Link cloaking has worked wonders in my experience and has led to solid increase in conversions. And therefore it warrants the extra few minutes needed to actually cloak your links. So therefore I strongly recommend that you do it. I’m also convinced that link cloaking does improve your SEO rank but there’s no scientific evidence to support that (just another one of my crazy theories I guess!)
The easiest way to cloak your links
There’s a whole bunch of different ways to cloak your affiliate links. Some people have even set up businesses where they offer a link cloaking service. I recommend that you stay away from these as I have heard of several cases where the affiliates in question didn’t get the credit for a lot of sales. I’m not going to point any fingers but I suspect some link theft is going on, or improper cloaking techniques are being utilized .Either way, I wouldn’t trust a third party (other than of course the affiliate network e.g. Clickbank) with such an important part of your business. Also, I don’t understand why people use use these services at all. Because Because cloaking your links couldn’t be simpler. All you need to do is create a simple PHP redirect. And of course, I’m going to show you how...
How to cloak your links step by step
Ok, so by now you should be at least relatively familiar with your FTP program (you know the thing we used to upload our plugins and themes to wordpress). And basically all we need to do to cloak our links is upload a tiny t iny file (which I’ll show you how to create) to our website. You’ll need to repeat this process for each website you create, but in total i t takes like 2 minutes to do. (Note that there’s a video at the end of this section on how to do this whole link cloaking process too)
Step #1: Create a new folder on your desktop and name it recommends. That will be the www.yourdomain.com/RECOMMENDS/product www.yourdomain.com/RECOMMENDS/product part. part. Now, you don’t have to make ‘recommends’, you could name it ‘go’ for example. If I were creating a
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story website I might call this folder ‘go’ instead. Recommends is better suited to a review page.
Step #2: Open the folder and inside create a text document. Name this text document whatever you want the “product” part of the URL to be, but make sure i t’s all one word (No spaces in the name). Often the product name or a shortened version of it is what I’ll use – but you can experiment if you like. I just want to make this crystal clear (I’m (I ’m not a techie myself, so I know how this can be tough)... Let’s say the folder was called go and the text document inside was called googleshadow. The cloaked link would look like this: http://www.yourdomain.com/go/googleshadow.php
Step #3: Change the file extension of the text document to php. So hit rename and on the end of the filename replace .txt with .php - You will need need to enable enable file extensions if you can’t see the .txt part. Here’s a guide on how to t o do that in Windows: http://www.wikihow.com/Disable-Hidden-File-Extensions-in-Windows-XP So far then, it should look like this:
Step #4: This is where it gets kind of tricky (well I mean not really.. but anyway)... Open up your product.php in notepad and you’ll see a blank document. You need to enter this code, and nothing else inside it: Just copy and paste that into the document and insert your affiliate link. Here’s exactly what the document should look like: (on the next page)
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Ok, save that, now all we need to do is upload it to our web site server. Step #5: Log into your FTP program (the same one you used earlier) and on the l eft hand side browse to your desktop or wherever you created the recommends folder. Step 6#: On the right hand side, double click on public_html. Then if that’s your first website on that hosting account, simply click on recommends on the left hand side and hit upload. The recommends folder should now be on your web server and you’re done. Like below (it’s in googlesniper in my example because I have multiple domains within the public_html folder):
By the way, make sure to test your link by actually typing in www.yourdomain.com/recommends/productname.php to make sure it works! You should go straight to the merchants website when you enter that. Also, remember that that URL will be your affiliate link (because as as users are redirected through that other page you’ll get credit for the sale). So whenever you want to add an affiliate link to your site, add that link and NOT plain the affiliate link. l ink. No worries, if you’re still not 100% sure how to do it.. .
Watch Video Five Now And I’ll Show You Exactly How to Create a Cloaked Link
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I think that some marketers put off cloaking there links because it seems hard work and not really worth the trouble. But it is worth your time... There’s a reason that all the top affiliates do it. it . Because it does improve conversions. You will want to do it sooner or later, and as I’ve just demonstrated to you, it really r eally is a simple process that only takes a couple of minutes at the most. Alright then! We’ve discussed everything everything you will ever need (or want) to know about about links in this chapter. Now we’ve finally done everything we need to do before we write the content for our sniper site.
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ChapterSix:CreatingyourSniperSite–Stepby Step Finally, we’re actually going to write some stuff!
In this chapter we’re going to look at exactly how to write wri te your sites content step by step ( and yes, there is a certain way of doing this). But before we go on, let’s just remind ourselves of the overall structure of our website: What the finished product will look like.
Obviously, the main part of your site will be the home page. The rest of the pages exist mainly to please the search engines (with the exception of the about me page which also helps to build trust with your visitors). Anyway, let’s build t he damn site! So first of all I’m going to tell you very quickly (I don’t want to bore the more experienced guys too much here...) how to create each post on your wordpress site.
Howtocreateposts You should have a pretty good idea of what your content will be about (chapter three) and how to optimize these individual posts – remember densities, LSI etc (chapter four). And all I’m going to tell you in this sub chapter is exactly how to actually write each post and cover some of SEO stuff that’s specific to Wordpress.
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So this is the screen you are presented with, when you click on ‘Posts’ and then ‘Add New’ on left hand side menu of your wordpress wp-admin area... And here’s step by step how to fill in each field and finally publish the post to your home page.
Post title: Remember the guidelines from earlier. Main keyword at the beginning of the final post and usually the first post. Middle posts could contain LSI keywords. And make those titles appealing to humans humans too! Main body area: Enter your post here. It works just like Microsoft word and is self explanatory really. Click the upload/insert part to insert pictures (a good strategy if they support the story/review itself) Excerpt: Even though we have the all in one SEO plugin, I find that it’s better to write your description here. So refer to the guidelines I set earlier and write a killer keyword rich description! Using the example from earlier, if ‘how to get a six pack fast’ was the keyword this would be a good description/Excerpt... “Discover how to get a six pack fast – Includes the story of how one skinny weakling got ripped abs in just four weeks plus tips on how you can get a 6 pack fast too.” –
It’s got the main and some LSI keywords, plus it reads well.
Now that you’ve done the main part, there are just a couple more things we need to do before you publish that post to your blog...
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#1 – Create some tags: On the right hand side of that same screen above you’ll see
a box where you can enter tags.
I recommend that you enter three (maybe four) keywords that describe your post. Tags won’t have a huge effect on your SEO, so don’t fret about them t oo much. I tend to use the same keywords that I use for my tags for my meta keywords (more on them in a minute). Obviously, make one tag your main keyword and make the other two related to the post in question. #2 – Categories: These are a way of categorizing your posts into different pages on
your wordpress site. It’s useful for massive blogs that might have hundreds of posts and visitors might find it difficult to t o find some content. But they are largely unnecessary for our sniper site. Anyway it’s still worth doing. Generally I put the final post in one category category and the others in a different one (don’t ask me why... it’s i t’s just a ‘crazy’ little thing I do). Important – Do not put a post in more than one category. and name these categories something related to the topic. #3 – Add the meta keywords: The third and final step is to add some meta
keywords to the ‘all in one seo’ box. You get to that by scrolling down on the post page until you see a box like this:
I just write the post title tit le in the Title field. Leave the description field blank because you already filled in it in the excerpt field. For the keywords, I usually just enter my tags again but you can enter different keywords if you like – I don’t really think it matters. The search engines don’t place much emphasis (if any at all) on these keywords any more. Once you’ve filled in everything all you need to do now is hit publish and voila! ©2011 GoogleSniper2.0
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You’re done and you’ve successfully created a Wordpress post. I’ve also made a video that covers how to write posts, make new pages and add pictures. So check that out too.
Watch Video Six Now... To Find Out How to Create Wordpress Posts, Posts, Pages and Add Pictures to Your Site
CreatingyourGoogleSniperS CreatingyourG oogleSniperSite–AComplet ite–ACompleteWalkthrough eWalkthrough Okay then, so now that we know how to create each individual post, I’d like to welcome you to what is one of the most important sections of this program. In this (large) sub chapter we are going to go through the entire process (with timeframes) of creating a Sniper site from scratch. So far, we’ve covered absolutely everything you need to know to successfully build one of these sites. In fact, the only thing missing is getting the site ranked (but we will cover than in chapter seven). Now obviously, you could use all this information to have a go at making one yourself right now, and it would probably be successful. I mean, it’s what I used to do. But after about a month of building my sites in no particular way, I realised that I’d probably get it done a lot quicker (and it would all be easier to manage), if I just create a simple formula I could follow every time. And here’s that formula. So, follow along as I show you you the exact process I use to create EVERY SINGLE ONE of my Sniper sites. This process on the next page is COMPREHENSIVE and includes everything we’ve done so far too. I’ll break everything up into ‘sections’ so that it’s easy to understand – I didn’t break it up into days because the timeframes timeframes will vary from site to site.
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PartOne–NoPrerequisite(Thisisthefirstpartofcreatingyoursite) This is the longest part of the whole process, but it will also become a lot quicker with practice...
Findthemainkeyword andaproducttopromote relatedtoit.(90mins)
Registeryourdomain name(10mins)
InstallWordpressand uploadbothplugins(10 mins)
Takeafewminutesto understandyourmarket andpictureyouraverage visitor(15mins)
Decideonyourangleof aack–story,review, howtoetc(5mins)
Createyourcharacterand findapicture(20mins)
Pickathemeandupload it(10mins)
FindyourLSIkeywords(5 mins)
Configureyourlink structureandplugins (5mins)
Getyouraffiliatelink& Cloakitwithaphp redirect(5mins)
Total time taken to ‘set up’ the site ready for content creation: 2 hours 50 minutes. In reality it will take ALOT less once you’ve done this a couple of ti mes. This is all stuff I’ve already gone through but I just thought I’d make it all a bit more clear for you. If you’re stuck on any section remember that Google Sniper is a reference, so just refer back to the corresponding section. Next is creating the first part of the content...
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Parttwo:Creatingthefirstpartofthecontent–Prerequisiteishaving thesitesetup(partone)
Createyouraboutmepage.Idothis firstbecauseitgivesyouakindof storyorcharactertoreferto.Also createaWhoamIseconontheright sidebar.(20mins)
Writeyourfirstpost.Mainkeywordin thetle,makeitrelatedtothetopicof yourmarket,butpeoplewillrarely readitsodon’tworrytoomuch.(15 mins)
Createyourcontactpage.Justa simplehiandprovideanemail address.(5mins)
Createyourprivacypolicy.Justswipe onefromanothersiteandchangeit slightly.(5mins)
Writeyoursecondpost.More importantthanthefirstone,usean LSIkeywordforthetleandtryto haveitsupportwhatyou’refinalpost willbeabout.So,ifyouweredoinga review,yourmiddlepostmightbea backgroundoftheguywhocreated theproductinqueson.(20mins)
Total time to create the first part of the content: 1 hour 5 minutes. This is pretty simple stuff really, just write writ e this content and your site will be 80% built. Important point: We will NOT be writing the final post, our ‘useful article’ or adding affiliate links until our blog is ranked on the search engines. This is to give the
impression that the blog is regularly updated. Now, you could just make one post and then do part 3, but I recommend r ecommend that you have 2 posts on your site first in order to give the search engines more content to ‘feed’ on initially.
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PartThree:GettingyourSnipersiteranked&Offpageoptimization. Perquisitesarepartsoneandtwo-Yoursitemustbeready. Now, in order to maintain the step by step nature of this section, I’m including this section on the off page stuff you need to do which we won’t have covered yet (it will be chapter seven). So, I recommend that you complete your Sniper site up to here and then read the remainder of the system before implementing these final two parts. Anyway, here goes: This section section focuses on getting your site indexed indexed in the search engines and some simple tricks that can help you get ranked on the first page faster.
Pingyourblogat www.pingomac.com-Just typeinyoursitesURLand blogtlewhichisprobably yourmainkeyword.(1min)
CreateyourYoutubevideo (25min)
UploadittoYoutube(5min)
Bookmarkyoursiteusing hp:// www.socialmarker.com/(1 hour)
Total time to make your site visible to the search engines: 1 hour 31 minutes Now, what I usually do everything up to here in one sitting – That’s parts 1,2 and 3. Then I come back at a later date, once our site has been indexed by Google (usually in a few days time) and complete the site by doing part 4. Once you’ve built a few sites, parts 1,2 and 3 will take you less than 3 hours to do in one sitting (providing you outsource the social bookmarking which I HIGHLY recommend you do).
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Part4:Puttingtheicingonthecake:Finalpost,articleandaffiliate links.ThePrerequisiteisthatyoursiteisindexedbyGoogle. I call this putting the icing on the t he cake, because part four is like the icing of our site – it’s like the finishing touch and we NEED it to t o make everything ‘sweet’ - Ever eaten a plain cake without icing? It’s not very nice... You need that icing. (note on the metaphor: cake... icing... what was I thinking?..) Anyway, basically your site needs that final, important post and of course needs affiliate links on it too. As mentioned previously, you’ll only want want to complete part four after your site has been indexed by Google and is in their database. You can find out if you’re on it by going onto Google and typing in your domain name.
Createyourhelpfularclepage. Googlelovesyoutube(evenifyou’re linkingtothem)solinktoyourvideo orsomeoneelse’sandbasicallywrite aboutwhat’sonit.(15mins)
Writeyourfinalandmostimportant post(review/story/how-to). Rememberthepreselltaccsfrom Chapterthreeandincludeimagesif theysupportyourcontent.(35mins)
Addyourcloakedaffiliatelinkas yourwringyourfinalpostandaddit toyourotherpostsandtoyour sidebaraerwards.(10mins)
Total time to complete part four: 1 hour Now, the reason we do part four separately is because the search engines prefer content to be added over time. Ideally therefore, we would add post after post, day after day... But I’ve found that doing it in two chunks (parts 1,2,3 and then part 4 once your site’s indexed) is more than good enough and heck of a lot more time efficient. And while we only do it in two chunks, I still think it’s a whole lot better than doing doing it all in one: Imagine this fair sized site suddenly appearing on to Google that’s never updated again, at least we update it once. ©2011 GoogleSniper2.0
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Another reason for the ‘two chunks’ approach approach is one I hinted at earlier: When Google Google first discovers our site we want them to have a good amount of content to ‘feed on’ rather than just a single 200 word post. Just like in the real world, I think that first f irst impressions matter to search engines...Which is why we add our affiliate links in the second chunk too, so that Google’s first impression isn’t: ‘Crappy affiliate link ridden site’.
Alright then! That’s it. I’m pretty sure I’ve included everything in those parts, so just follow t hat ‘blueprint’ step by step and you’ll have set up your first Google Sniper site. Usually, that is all the work you’ll need to do. Seriously – you may never have to touch that site again (other than to update wordpress), and it’ll bring you commissions for months, even years to come. Now, we still haven’t looked at part 3 (getting the site ranked), so that’s what we will be looking at in the next chapter...
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ChapterSeven:GettingRankedandGaining AuthorityinRecordTime AuthorityinRe cordTime In this chapter we’re going to talk about the things you need to do outside of your website to aid your rankings on Google and get you indexed faster. If I’m completely honest with you, this chapter isn’t an essential one. But it does help to speed up the whole process (gets you on Google faster) and will give your rankings on Google a slight boost from the backlinks we’re going to gain. The backlinks will help to give our site more ‘authority’ in the eyes of the search engines. But note that we will not be doing any extensive link building, just some quick social bookmarking really. Getting indexed is important too. Because it can mean the difference between your site getting its first traffic just 2 days after creating it or it taking 3 weeks for the first visitors to trickle in. And the sooner you start getting visitors, the sooner you’ll start making money! I recommend that you read this chapter first, and then check out video eight, where I’ll show you live how to do everything I’ve talked about.
Pinging Pinging is essentially announcing to a list of websites that there has been an update to your blog. It’s one of the many advantages a Wordpress site has over a traditional site, and will mean your Sniper sites changes are updated in the Search Engines listings. Basically, Google will register that you’ve made a change and will visit your website to see what those t hose changes were. Now, when you make a new wordpress post it automatically pings for you, but I always still ping it again because I suspect the auto ping doesn’t announce it to very many websites – The more websites you announce it too the better. When should you ping?
After creating your website for the first time (part 1 & 2) ping it, and every time you write a new post after that.
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All you need to do to ping your site is visit: www.pingomatic.com www.pingomatic.com,, enter your blogs name (probably your main keyword), enter your domain name (don’t worry about RSS), hit Check all and click send pings. And you’re done!
IntegratingwithYoutube There can be no doubt that over the past couple of years, the internet has gone through some major changes. Web 2.0 and so much user generated content has also changed the face of internet marketing. Sites like Facebook, Digg and Youtube have all become household names. And as such, there’s a whole load of new internet marketing courses out now that focus almost exclusively on exploiting them. Google Sniper on the other hand doesn’t really need them. Fortunately, this system doesn’t require you to spend hours socializing over Twitter, and it is possible to make ten thousand dollars per month without ever going near Web 2.0. I mean, I’ve largely ignored the recent changes like RSS etc. Why? Because you simply don’t NEED to use them. And if you don’t need them to make more money, then what’s the point? Because as I said earlier, remember that at the end of the day, internet marketing is about making money. Not making friends. That said, some of the key components of this course are based on Web 2.0. Because we can use some aspects of it to our advantage. Our site for example, is built using Wordpress (a blogging platform) and I also recommend that you make a Youtube video. Why make a Youtube video?
I’ll start by stating the obvious: Google likes Youtube (I mean, they do own Youtube after all). I’m pretty sure that Google rewards websites that link to a youtube video (especially if it’s directly related to the topic of your site) and I’m also pretty sure that ©2011 GoogleSniper2.0
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linking to your website from your Youtube video gets your site ranked faster – Even if the link is ‘no follow’. Note: A no follow link is when a website labels a link or a group of links with the nofollow tag. This tells the Search engines ‘spiders’ not to go through that link. This stops the website that it’s linking to from getting the backlink (which would help the sites SEO ranking). So, really nofollow should mean that the link wouldn’t help your site get indexed faster since Google wouldn’t visit the link and ‘discover’ your site. But I think it does anyway... I warned you some of the stuff I do doesn’t make sense..
Your Youtube video will also bring you targeted traffic, potentially A LOT of traffic. Not only will it bring you visitors from f rom people searching on the Youtube website itself, but in case you haven’t noticed Youtube videos sometimes rank very highly in Google’s search results. And if you’re lucky, your Youtube video will rank on the first page. I’ve actually had many cases where the youtube video I made has outranked our actual Sniper site. Notice that I said if you’re lucky though, because it seems to just be luck as to whether or not you rank. I honestly don’t know why some videos get ranked on the first page for a very competitive keyword and why some don’t rank for even the most uncompetitive. Obviously, we try to optimize our video for search engines as best we can, but no one seems to have figured it out down to a Science... yet. Perhaps soon though? As you can see, there are many reasons reasons to make a Youtube video. video. So, perhaps a better question would be: why not? And the only reasons why not not to make one are the time it might take, or that you’re unsure about how to make one. Don’t be put off if you’ve never made a video before. It’s really easy (especially my way) and once you’ve got the hang of it, it takes t akes less than 20 minutes to make the video AND upload it. In closing, I’ll say this: Making a Youtube video is the best use of your time when it comes to traffic generation and off page SEO. In terms of its effectiveness, it trumps article marketing, social bookmarking, directory submission, craigslist advertising and everything else out there. For the time you have to put in, making a Youtube video is more than worth it, and I make one for just about every site.
MakingyourYoutubevideo
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Ok, so hopefully the last subchapter has convinced you not to skip this part and make a video. So, now I’m going to tell you how I make one and how I optimize it. A lot of marketers I’ve spoken to seem to be put put off by the idea of video marketing if they’ve never tried it before. And I don’t know why, because it couldn’t be simpler: All you need make a short 2 – 3 minute video about a t opic. It doesn’t have to be
that professional and you don’t need to plan it in much detail. After all, you want to seem like a normal person and not an internet marketer. Also, the good news is that the hardest hardest part is already done for us. Where some people might struggle to find a topic to make their video about (they’d want to find something worthwhile to talk about, something they can monetize, and finally a keyword they could rank for on Google) we already have ours... The topic of our video will be our main keyword. I mean, obviously we want the
video to be related to our site and also, why waste all that research we did earlier in chapter one? Also, chances are, that if you were able to make make a whole website dedicated to it, your main keyword must be something that’s worthwhile talking about for a couple of minutes. So, that’s the topic out of the way. How do you actually make the video? Well, while you were making your Sniper site, you’ve probably learnt a lot about the topic in question. So, the absolute easiest way to make a video is this: Record yourself talking about the topic. Seriously, just video yourself talking about something related to the keyword. You might give your story, a review (if your keyword is specific to a certain product) or you could do a kind of how to video - Giving some basic tips that t hat might help the viewer solve their problem. There’s really no rocket Science to it. All I do is decide on a general topic for the video, write down a couple of bullet points to talk about, then t hen film myself talking. Sure, sometimes these videos have a lot of ‘errs’ and ‘ehhhms’ in them, but t hey work well enough. The important thing to stress throughout your video is that visitor needs to click the link to visit your website if they want to t o solve their problem. Make sure to mention your websites URL throughout the video and what the viewer stands to gain from visiting it. All in all, I can create a completely new video from scratch scratch in about 10 – 15 minutes. It really is that easy.
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By the way, if you don’t have a webcam and microphone, just film it on your phone or video camera and upload that to youtube. Youtube is very accessible and accepts pretty much every file type known to man.
Uploading it to Youtube
So, you’ve made the video, now all you have to is upload it to youtube. I’m not going to go into creating an account on Youtube, there’s loads of free material out there and it’s pretty self explanatory anyway. So once you’ve made your account. Log in and on the top right hand side of the screen, hover over the button that says “Upload” and hit ‘video file’.
On the next page, browse to where your video’s located on your hard drive, hit upload and then you’ll be presented with the screen below. I’ve filled it in saying what you need to write in each field.
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Now, this is where all of your optimization comes into play, since Google’s spiders can’t watch the video itself. Okay. So your video title should contain your main keyword (preferably first). The first thing you need to enter in the description box is your websites URL, you want users to be able to see that without having to click ‘more ‘ more info’ when they’re watching your video. As far as length goes, you’d think that the best way to optimize would be to write a big long, keyword rich description. But I’ve found the opposite. Google seems to believe that less words means its more focused on any given keyword and so you’ll usually get better results by writing a short description mentioning the keyword once. Check out most of the videos with 1 million plus views and you’ll notice that the vast majority have less than 20 words in the description. Tags. This is the most important part to optimizing your video. Fortunately it’s pretty easy to find which ones are best to use: Steal them from other videos. Now, I don’t think many people do this, but they should, because it is extremely effective. Here’s how to do it. Type your main keyword into the Youtube search box and it will come up with a whole list of videos, sorted by what Youtube thinks are the most relevant to the keyword.
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Now, all you have to do is click on the top t op few videos, look at what tags they’re using and steal them for your video. You want anywhere from 5 – 12 different tags and note that each individual word is counted as a tag. Obviously, make sure to include your main keyword as well as the stolen ones! Next, just select the most appropriate category and you’re done!
That’s it. You’ve made a video, uploaded it, and optimized it as best you can, all in under 30 minutes (hopefully). Remember that once you’ve finished this section (just one more thing to do) and you’re onto part four, to create your ‘helpful article’ page on your website about that video. Just write a few hundred words explaining what the video is about and embed it into the webpage. Note: To embed a video from youtube into your wordpress blog just go to your videos URL and paste the code from the embed box:
Bookmarkingyoursite Social bookmarking is essentially submitting a story with a link back to your website to a bunch of ‘fun’ web 2.0 sites like Digg, reddit and technorati. Social bookmarking is pretty big these days and it’s easy to see why: It’s the easiest and fastest way to get a website indexed and get some backlinks. Bookmarking our Sniper site will give us a handful of much needed backlinks (since we won’t have ANY others) and will serve to get our site indexed by Google very fast indeed. I would say that this is the most important i mportant part of chapter seven, but truthfully, they are all important (I hope you made that youtube video!). Unfortunately though, bookmarking is a time consuming process. If you do it manually (which I used to) it can take upwards of one hour to bookmark your story to all of the 49 main sites using SocialMarker.com. Naturally though, as with everything in internet marketing, when there’s a problem, there’s a solution! And there are a few ways to speed up the process...
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The first is social bookmarking software. Where a software program automatically bookmarks your site for you. All you have to do is create an account on each of the bookmarking websites once, and it then saves all of your passwords and does it all for you the next and any future times. I know a lot of marketers who swear by these programs but personally I’ve never had that much success. Their lists seem to be old and many of the submissions fail (the sites can tell it’s a robot or they try to submit to a URL that no longer exists). If you do want to give it a shot though, try tr y bookmarking demon at http://www.bookmarkingdemon.com/ (Tip: Use your own Clickbank affiliate link and save 50% of the sale) Now, what I do, is outsource my bookmarking to another human being. For $5 you can get posted on over 100 different social bookmarking sites, and your story will be posted from an established account on each site. Anyone who knows a thing or two about social bookmarking will tell you that posting from an established account will bring your stories a lot more traffic. There’s always people prepared to do this on the Warrior forum: http://www.warriorforum.com/ and you can also find guys on all the usual ‘hire a freelancer’ websites like http://www.elance.com/ Anyway, you’ll probably do it manually the first couple couple of times so here’s step by step how to do it. Step #1: Go to Socialmarker.com Step #2: In the top right-hand corner enter your stories details like li ke in the screenshot below. Then hit Submit.
Step #3: You’ll go through each of the 49 sites manually submitting your story and the first time you do it, you’ll need to create an account at each of the sites. I recommend you use the same username and password for each website to save ©2011 GoogleSniper2.0
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time. I even created a quick email account specifically for bookmarking. Because usually you’ll need to confirm your email address = a lot of spam. It may seem like a long winded process but trust me, it is worth it. I guarantee that your site will be indexed on Google within just a couple of days (often i n a couple of hours). And the backlinks are also valuable since we literally have none.
Other ways of getting your site ranked
If you’ve spent any amount of time online, then you’ll know that there are literally a million and one different ways to get targeted traffic to t o your website and improve your SEO rankings at the same time. And if you’re comfortable using those methods methods (methods like article submission, forum posting, directory submission etc) then you’re very welcome to use them in conjunction with this system. I actually have quite a few accounts on various different forums on the net (one for each of the main niches) and sometimes I will add my newest Sniper site to my signature and make some quick, but helpful posts. It will get your site i ndexed faster, particularly if it’s a high traffic forum. But to be honest, youtube and social bookmarking are the only tools you NEED. I’d only consider other forms of traffic generation/SEO if my site was r anked say 8th on the first page of Google and I wanted to move closer to the top. In that case I might build a quick Squidoo lens. I’m not going to into how to build one here, but there’s plenty of quality free information just a Google search away if you’re interested. Everything covered so far here, and some other cool stuff is explained in video eight. So go ahead,
Watch Video Seven Now... And Watch Me Do All The “Social” Stuff Described Here & Give You Some Other Helpful Info
TheGoogleSandbox Aah... The famous Google Sandbox, Sandbox, truly, the bane of my internet marketing existence, and any search engine optimization based marketers for that matter. I ©2011 GoogleSniper2.0
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wasn’t sure where to put this in the guide, but I figured it was important that I mention it, and the problems it causes. The Google sandbox is our biggest enemy. And other than not accurately judging the level of SEO competition, it is pretty much the only thing that can cause a Sniper site to fail. What is it?
The ‘sandbox’ is basically when Google doesn’t allow a new website to rank for a certain keyword because Google deems that a new website shouldn’t be as ‘valuable’ as an older, more established site. The new website is placed in a kind of ‘sandbox’ separate from the normal search results for a few months. Where, no matter what you do, your site still suffers a massive penalty for being new to Google’s database. The sandbox is a very hot topic among SEO experts and always has been. It has never actually been confirmed by Google, but they have hinted at its existence in several interviews. Now, the good news is that you won’t get sandboxed often, it seems to only happen when targeting certain keywords. The bad news is that nobody knows what these keywords are, or how to avoid your site getting sandboxed. There’s a few theories out there, but take it from me, from our perspective, it’s just a matter of luck whether or not you get placed in the sandbox. Google places so much emphasis on a websites age it’s crazy. I don’t fully understand their reasoning behind it, but you can’t fight city hall (Google pretty much owns the internet) - We just have to face the facts, that now and again, you are going to sandboxed. And there ain’t nothin’ you can do about it. Fortunately, it is only usually a temporary setback. Within anywhere from one to five months, you should eventually get the ranking you rightfully deserve.
How can I tell if I’ve been sandboxed?
Okay, so taking awhile to rank and being sandboxed are very different things. It could take anywhere from a day to three weeks for your sniper site to get a decent position on the first page of Google. But after a week, no matter what the situation, you should at least appear somewhere on the first five or so pages of Google.
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If however, your site doesn’t appear and you’ve been indexed (find out if you’ve been indexed by typing in your domain name on Google) then you’ve probably been put into the sandbox. It sucks. It really does. There’s nothing more demoralizing than having your newly created pride and joy be put in the sandbox before its even had a chance. But unfortunately, we are completely powerless. I suggest you move on to making another Sniper site and keep checking back every now and again to see if the sandboxed sites ranking has improved. Because there’s nothing you can do. I’ve probably made the sandbox out to be something much worse than it really is. Frankly though, I’ve only ever had 7 of my sites get sandboxed. Four of those later went on to become profitable sites with no further work from me, two failed outright and one never made it past page three. So, that’s the reality: In total I’ve only ever had 3 websites fail due to the sandbox out of well... more than 10 times that number of successful Sniper sites. So, try not to worry about it. I just felt it was important to mention it, just in case you make a site one day and wonder what the t he heck’s going on.
Alright then. So, to wrap up, in this chapter we’ve talked about about how to get your site indexed faster and how to aid its rankings with some quick ‘n dirty backlinks from social bookmarking. You should be more than fine just from submitting a Youtube video and doing some bookmarking. It’s only if you wanted to improve a ranking say from 10th to 1st on Google’s first page that I might do some more work. If you do find yourself in that position, I recommend that you make a quick Squidoo page that links back to your site. And finally, we looked at our biggest enemy: enemy: The sandbox. It’s important to be aware of it but try not to fret about it too much. We now move on to what will be the final chapter of the Google Sniper... Scaling your Google Sniper into a $10,000 per month business.
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ChapterEight:ScalingyourSniperSiteintoa $10,000aMonthBusiness For our final chapter, I wanted to talk about taking the Google Sniper system and turning it into a $10,000 a month business – And how attainable that really is. We’ll start off with what was a key realisation for me, but it’s something that many marketers seem to forget. It is a simple concept, but a powerful one nonetheless...
TheBiggestSecretofSuper TheBiggestSe cretofSuperAffiliates Affiliates People talk a lot about the difference between a super affiliate (the t op 1% of internet marketers) and an average affiliate (the remaining 99%)... Is it the system? Is it the JV partners? Is it the networking? Is it the ability to take “planned” action? And of course, truthfully, it is a combination of all of those plus many many more. Particularly, the system people use to make their money is crucial, some are admittedly, MUCH more effective than others. But strangely enough, I think that the biggest difference is that super affiliates have the power to think BIG. They don’t think about making a few thousand t housand here and there, they think about making big money, on a day to day basis. And how do they do that? How do they they make those MASSIVE commissions? commissions? First, they find out what works – What works best for them... then... They do more of the same in order to make more money.
A simple concept, no? But profound nonetheless: nonetheless: Find out what works and and then duplicate it. Let’s look at it in more detail. Starting with the “finding what works” in the first place part...
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How many times have YOU started a project or bought a course, and FAILED to see it through? Either failed to take action in the t he first place, or FAILED to get over the first few hurdles? I know from personal experience. I tried dozens of different things before finally finding success with Google Sniper. I’d try a system, my first attempt wouldn’t be successful and I’d just give up altogether. But I eventually found a system that worked, and I stuck to it. Up until this point, I’ve made 90% of my income online repeating the Google Sniper system. No networking, no sales copy writing, no list building, no adwords – Because I didn’t have to. I just found something that worked and “stubbornly” did it over and over again. And you need to say to yourself yourself one day, just like I did: “I’m really going to give this a shot. I am not going to quit until this freakin’ system makes me some freakin’ money – No matter what.”
Whether that system be Google Sniper or not (I sure hope it is), you need to find the BEST way of making money online in your eyes and make a REAL go of it. Never give up. And remember the Super affiliate secret: When you you finally do make money, don’t move onto something else. Do it again and again. Milk it for ALL ITS WORTH. Because to be a Super Affiliate you don’t need to have your hand in all the cookie jars, so to speak. You don’t need to be the jack jack of all trades. You can, and WILL be very successful just specializing in a single method. A method that works for you.
Stickatit Now hopefully, the “method” you’ve decided on is Google Sniper. After all, to this day I still believe that it is the most effective way to make money online. So, I wanted to make a quick section to talk about what could go wrong, and how to deal with it . The first thing you need to realise, is that the system you see today is the result of hundreds of hours spent tweaking. Google Sniper in its original and most basic form was not particularly successful. Yes, my first site was very successful, and it has (and still does) make me a lot of money. But the second site wasn’t.
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I underestimated the competition and didn’t make it past page two on the search results. My next few sites were a mix of winners and losers. But I stuck at it. I could see the potential and frankly, was just elated to have finally found something that worked. Now, it’s true that with the system as it now stands and my experience, that around 4 out of the 5 websites I make go on to be successful. But you can’t expect results like that. You just can’t. I’ve been as detailed as I could possibly be in this course but there are some aspects that you will only grasp with personal experience. There’s no substitute for practice. A particular area to look out for will be competition. I tried to make my guidelines guidelines pretty detailed, but remember that this is something you’ll need to practice and have firsthand experience with. Unless your experienced with SEO, it is quite possible that you’ll get this part wrong on your first few sites. I’m sorry to seem all “doom and gloom” but you need to realise that it’s just not realistic to buy a course, ANY course, and expect to have a 100% success rate on your first attempt. Saying that, I’m pretty sure that this is i s the easiest to ‘get’ system out there right now. And providing you follow this guide, there’s no no reason why your first Sniper site shouldn’t be a successful one. But don’t give up if it’s not. Give it another shot. Because there’s inevitably some things that will go wrong the first time. Just try not to make the same mistake again!
A word on patience...
You must be patient for your site to rank r ank highly on Google. Sometimes you’ll find your site in the top five within a few days. But sometimes it can take over three weeks. So, don’t be worried if you’re not put on page one straight away, you’ll often climb through the rankings eventually. Also, while you’re waiting for your first site to rank, build another, or several. several. There’s no good reason to wait. You’re not dependant on the first site in any way and creating another site is quick enough. The most I ever made was three sites in one day (by made I mean did everything up to part four). This was when I was earning a few thousand per month and really keen to expand, and expand quickly! By the way, all three of these sites turned out to be ©2011 GoogleSniper2.0
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successful, and together they bring in over $1k every month still. Not bad for a day’s work!
ScalingGoogleSniper Okay. So let’s say you’ve got a successful Sniper site. It’s pulling in a consistent $400 a month with no further work from you at all. What do you do now? The simple answer...? You build several more. You do more of what works (remember the Super Affiliate principle). And with Google Sniper it really can be that simple. You just build more sites. And as you build more not only will your income increase, but so will your experience, which in turn will increase your income once again, because as you practice you’ll improve your overall success rate, your conversion rates etc!
The only limit is your imagination...
If I’m honest with you, I’ve kept it i t pretty simple up until this point. 99% of my sites are exactly as described in this guide, and when I wanted to make more money I’d just build MORE sites. It is only now that I’m really starting to experiment with the system... Because the real beauty of Google Sniper, is that there’s no limit t o what you can do with these sites. You’ve got so much traffic, that the only limit is your imagination. You could for example, build a list – If you can be consistent in marketing to them (I was always to lazy for email marketing). I mean sure, you’d have A LOT of different lists, but after awhile you’ll probably have multiple sites within the same niche anyway, so you could have list for each niche. The point I’m trying to make, is that with so much Free, completely completely hands-off, and targeted traffic from Google, Sniper sites are the absolute perfect place to t ry stuff out.
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$10,000amonthiseasy Now that’s a pretty bold statement. But it is. I wanted to do a section where I show you just how attainable $10k a month is, even just working a few hours per day. Maybe even even less. Note: I hinted at this formula earlier on.
Now, I’m being pretty conservative with the estimates here too... Let’s say the average sites main keyword gets 3,000 searches a month. And let’s say your fairly high up on page one and get 50% of that traffic. That’s 1,500 visitors a month. Okay. Now let’s assume that you also get 750 visitors a month for weird variations of that main keyword and the LSI Keywords. Let’s also assume that 1% of the visitors that come to your site (you’ll probably see closer to a 2-3% conversion rate) actually click your affiliate link and buy the product in question. 1% of 2,250 visitors = we’ll say 23 buyers. And if we say that you earn a pretty average commission of $30 per sale for a Clickbank product, that means that that SINGLE, “couple of hours to make” site will make you = $690 a month, every month for the foreseeable future. Okay, so that’s already $690 a month for maybe 4 hours work (if it ’s your first go). So, if every site made $690 a month – Some will make a lot more and some will make less. You’d only need 15 of these Sniper sites to make $10k a month or $120,000 a year. That’s a six figure salary.
And if you follow this course step by step, and and ultimately put it into action. I am completely confident that you WILL achieve that. That’s how realistic it is. I make $10k a month, and I’m the laziest guy I know... Basically, if I can do it... You can too.
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Finalword And so my final word is this... Do it.
I’ve laid the entire system out for you, and revealed r evealed every last detail. All you need to do now is actually put it into action. You really have no excuse. I know there’s a lot of systems out there that are kind of complicated, or that require a lot of work/capital to start up (PPC springs to mind). But with Google Sniper you truly have no excuse. It costs pennies, takes t akes just hours to set up and I’ve really covered everything you need to know down to the very last detail. All that’s left now is to put what you’ve here learned into action. action. That, and make some money of course. And well, It’s been quite a ride... But all good things must come to an end. I hope that you’ve enjoyed Google Sniper, I certainly enjoyed writing it. I wish you the absolute best of luck in your future internet i nternet marketing ventures, and remember that this isn’t the end. Hopefully, you’re still on my email list so stay tuned for any other products I have up my sleeve, as well as any new discoveries I (or any other snipers) make... Stay in touch!
To your every success, George Brown
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