Radhe Shyam Goenka Radhe Shyam Goenka (also known as R S Goenka) is an Indian entrepreneur, co-founder and whole time Director of Emami , a gloal group of company engaged in the usiness of !"#G, paper, real estate, edile oils, health care and cement$%&' Radhe is among the top & richest Indians and listed on !ores worlds illionaire$
Contents Early life Radhe was orn on * +anuary &. in /olkata India$ Radhe completed his college education from St$ 0a1iers #ollege /olkata$ 2e got his 334 from #alcutta 5ni1ersity6 "$#om from #alcutta 5ni1ersity$ In &. Radhe 7oined / / 4irla Group as head of income ta8 department$
Emami In &. Radhe along with his school friend Radhe Shyam 9garwal started a cosmetics company Emami$ :he company was started with a capital of ;<* orrowed from his father$Emami is now a multiple usiness gloal group of companies with a re1enue of ao1e ;&$= illions$
Awards Aw ards & Recognitions &$ 9warded the #a1alier #ross >rder of "erit, the Repulic of ?oland in <. (fifth Indian to recei1e this award
Associations Radhe Ra dhe ser ser1es 1es as th thee ?r ?resi eside dent nt of #h #hem emica icall Di Di1is 1ision ion at Gm Gmmc mco o 3i 3imi mite ted, d, 9d1i d1isor sor of /e /emc mco o #hemicals, E8ecuti1e #hairman at Emami ?aper "ills 3imited, +oint #hairman of Emami group of compani com panies, es, @an @andu du ?ha ?harma rmaceut ceutical ical Aorks 3im 3imited ited,, E8ec E8ecuti uti1e 1e Dir Directo ectorr at Em Emami ami ?ap ?aper er "ill "ills, s, #hairma #ha irman n of Sout South h #it #ity y ?ro ?ro7ect 7ect (/ol (/olkata kata)) 3im 3imited ited,, 9d 9d1anc 1ancee "edi "edicar caree B Rese Research arch Inst Institut itutee
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3imited 3im ited,, Sunt Suntrac rack k #om #ommer merce ce ?ri ?ri1ate 1ate$$ 3im 3imited ited,, "erc "erchant hant #ha #hame merr of #om #ommer merce, ce, Sout South h #ity ?ari1aa ?ar i1aarr ?ri ?ri1ate 1ate 3im 3imited ited,, Susr Susruta uta #li #linic nic B Rese Research arch Ins Institu titute te for 9d1ance 9d1ance "edi "edicine ciness ?ri ?ri1ate 1ate 3imited, 4hanu Cyapaar ?ri1ate 3imited, ?ro-sports "anagement 3imited, Sura7 Ciniyog ?ri1ate 3imited 3imite d and Emami Realty ?ri1ate 3imited$ 3imited$ Radhe had ser1ed as an Independent B on E8ecuti1e Director of /haitan (India) 3imited, Director Director of @andu Realty 3imited 3imited $ 2e ser1ed as the 2onorary #onsul of Repulic of ?oland in /olkata and was the #o-#hairman of Indian #ancer Society, /olkata$ Radhe is a Director-"emer of the "anaging #ommittee of "erchant #hamer of #ommerce B Industry ("##I)$
Establishment Year :
A humble beginning:
:he inception of Emami Group took place way ack in mid se1enties, in Aest 4engal, when two childhood friends, "r$ R$S$ 9garwal and "r$ R$S$ Goenka left their high profile 7os as #hartered 9ccountants, with the 4irla Group to set up /emco #hemicals, an 9yur1edic medicine and cosmetic manufacturing unit in /olkata, in &.$ It was an e8tremely old step in the early se1enties when the Indian !"#G market was still dominated y multinationals$ Se1eral such companies headuartered in /olkata were considering shifting out of Aest 4engal due to laor unrest and political prolems$ 4ut against all odds with a 1ision of comining the age old wisdom of 9yur1eda with modern manufacturing techniues for creating winning rands the company started with a merger amount of Rs$ <,$ 9 dream of reaching out to the Indian middle class6 a target audience whom they thought thou ght wil willl ha1e inc increas reasing ing pote potentia ntiall for cons consump umptio tion, n, the com company pany star started ted manu manufact facturi uring ng cosmetic products as well as 9yur1edic medicines under the rand name of Emami from a small office off ice (sti (still ll ret retaine ained) d) in /ol /olkata katas s usiness usiness dist district rict of 4ada 4aF 4aFar ar$$ :he :heir ir cons consumer umer insi insight ght is reflected today in the mission statement of Emami 3imited H"aking people healthy and eautiful naturallyH$
Differentiate or die !nno"ate or #erish
:his is what set the all rolling when the partners launched Emami :alcum, Emami Canishing #ream and Emami #old #ream and glycerine soap , which were great fa1ourite rands with the uality conscious consumers in the mid-se1enties$ :he company soon ecame adept in selling eautiful dreams to Indian In dian women interested in finding find ing their own identity$ identit y$ :he signature tune of
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Emami played o1er radio and :C ecame a household fa1ourite$ In the early days the two friends used to go around places and sell their cosmetics from shop to shop$ :hey piled their goods on hand pulled rickshaws and went on distriution dri1es making their rand e8tremely popular, popu lar, a1ailale and acceptale among consumers$ co nsumers$ :he first-rate uality of the products soon created a consumer pull and gradually some people were hired to work for them$ 9 chain of distriutors was estalished and the sale of Emami products spread from Aest 4engal to rest of Eastern India and gradually to other states$
Ac$uiring %imani td In &., 2imani 3td (incorporated as a ?ri1ate 3imited #ompany in &) had ecome sick unit and was up for sale$ 2imani, almost a & year old company with good rand euity in Eastern India and a well laid out factory in /olkata, was producing a numer of cosmetics$ "r$ 9garwal and "r Goenka realiFed the opportunity and acuired 2imani though for their young organiFation it was a tough task to moiliFe resources for uying a sick unit and e1en tougher to turn it around to a profitale 1enture$ 1enture $ :he degree of financial risk in1ol1ed in1o l1ed was enormous considering consid ering the small capital ase of the company compa ny in those days$ da ys$ 2owe1er they decided dec ided to go ahead with the deal which later on pro1ed to e the turning turn ing point for the organiFation$ organiFat ion$
!ntroducing #ower brands ' (oro#lus and )a"ratna
?roduction ?roducti on of 1arious health care items and toiletries ased on 9yur1edic preparation had egun in the 2imani factory$ :en :en years after commenc commencement ement of the company, it launched their first flagship rand 4oroplus 9ntiseptic #ream under the 2imani umrella in &$ "any additional rands followed 4oroplus including 4oroplus ?rickly 2eat ?owder which came as a rand e8tension of the mother rand$ Emami rands started selling in all states of orth, East and Aest India$ :oday 4oroplus is not only the largest selling 9ntiseptic #ream in India ut also in Russia, 5kraine, and epal$ ineties was 1ery 1 ery e1entful e1en tful for f or Emami$ :he ne8t flagship rand of the th e company compan y a1ratna #ool >il came in the nineties under the 2imani 5mrella 5mrella and the second factory was opened at ?ondich ?ondicherry erry to e8pand production$ a1ratna o1er the years has ecome market leader in the cool oil category$ :he introducti introduction on of new rands continued continued and the distriutio distriution n netw network ork of the company was e8tended to South India with a1ratna spear heading the process$
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*ublic issue In &J, /emco #hemicals, the partnership firm was con1erted into a ?ulic 3imited #ompany under the name and style of Emami 3td$ In &, Emami 3td was merged with 2imani 3td and its name was changed to Emami 3td as per fresh certificate of incorporation dated Septemer&, &$ In <, with a 1iew to concentrate on its core !"#G usiness, EmamiKs in1estment undertaking was demerged and ?an Emami #osme 3td$ issued its fully paid up shares to shareholders of Emami in the ratio of &&$ In <= a new factory unit was set up at 9mingaon, Guwahati$ 9 ?ulic Issue of J lacs Euity Shares of Rs
Global foot#rint
:aking one step at a time Emami went o1erseas and international usiness contriutes around &
In << Emami roped in film actor "adhuri Di8it as rand endorser of a full range of its cosmetics including hair oil, sunscreen lotion, shampoo, fairness cream and talcum powder$ :he products were formulated after intensi1e research and inputs from oth "adhuri Di8it$ :he actor had een collecting eauty secrets from across the gloe, and the company decided to rand the cosmetics the N4eauty secrets y "adhuri range$ Ahile it is yet another first in Emamis Nfirst list it is also the first time in rand history that an endorser co-owns a rand$ Emami has successfully estalished its rands through strong celerity endorsements$ In a market where competition is intensifying, product lifecycle is shrinking and strategic management of a company is gaining pi1otal position Emamis inclusion of celerities as rand amassadors estalished that it strictly relies on its own uniue method of retailing$ It is the only rand in the country to ha1e oth 9mitah 4achchan and Shah Rukh /han as endorsers for the same rand, a1ratna$ :he concept of rand endorsement y celerities was
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successfully e8perimented in case of most of the rand launches$ :o name a few celerated and acclaimed entertainment and sports personalities who ha1e endorsed Emami products o1er the years-
Entertainment industry - 9mitah 4acchan, Rakhi +uhi #hawla, Dharmendra, Di1ya 4harati, /areena /apoor, Shah Rukh /han, ?reity @inta, "alaika 9rora /han, "adhuri Di8it, 4ipasha 4asu, Suriya, "ahesh 4au, Go1inda, #hiran7ee1i, Surya and 5pendra among others$ Sports fraternity - Soura1 Ganguly , "S Dhoni, Dinesh /arthik, 9mit "ishra, Cirender Sehwag, Sachin :endulkar, Gautam Gamhir, "ilkha Singh, Ci7endra Singh, 2arha7an Singh, @aheer /han among others$
A #ioneering story' launch of +air and %andsome
In <J Emami created a marketing history in India y launching !air and 2andsome, the first fairness cream for men$ In a tropically harsh country like India, a fairness cream for men represented an une8plored opportunity$ Emami created a completely new market segment y introducing Indias first fairness cream customised for men$ :ra1elling the region and y interacting with a host of retailers and intermediaries Emami disco1ered that = to =J per cent of users of fairness creams are men, with a growing interest in personal grooming$ :he sales of !air and 2andsome in its first year had touched around Rs J crore$ 9nother feather on the cap was when Emami roped in 4ollywood superstar Shah Rukh /han to endorse the rand, targeting the male fairness cream market in India which immediately made the rand e1en more popular and trusted y the consumers$
Consumer healthcare di"ision
In <* the company decided to introduce a 2ealth #are Di1ision and a numer of new rands of 9yur1edic >:# medicines$ :he company has taken up the challenge of growing this new di1ision with a dedicated and enthusiastic team working on this pro7ect$ 9cuiring a heritage rand - @andu
Emami 3imited with an in1estment of Rs .= crore acuired @andu ?harmaceuticals Aorks 3td on the asis of huge usiness synergy etween @andu and Emami$ ?ost the acuisition of @andu ?harmaceuticals, a century old household name in India, some of its prominent rands like @andu
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4alm, @andu #hyawanprash, @andu /esri +ee1an, @andu ?ancharishta, Sudarshan and ityam #hurna came under Emamis asket of rands$ Sustainale growth and e8cellence
In <*, + 4 "arketing B !inance 3td$, the erstwhile marketing company of the Emami Group merged with Emami 3td$ and the total turno1er of Emami including sales in domestic and e8port market stood at Rs J& crores at the end of the fiscal year <*-.$ Aithin four decades, the company Emami 3td has a turno1er of Rs$ <<&., the flagship company of the Rs$&, crore Emami Group$ Recently Emami 3td acuired the K/esh /ingK rand of hair and scalp care products from S4S 4iotech , one of the largest deals in the segment in recent times$ It will include the /esh /ing portfolio of hair oil, shampoo and ayur1edic capsules $ Ae employ <* people , reach out to = lakh retails outlets through a network of < distriutors and ha1e in1ested in se1en plants , four regional offices, & o1erseas unit, ine o1erseas susidiaries and =< distriution centers across India$ :oday, Emami 3imited is led y "r$ R S 9garwal and "r$ R S Goenka with the help of the second generation ?romoter Directors from the two families$
Information 9out #ompany Emami !rom Aikipedia, the free encyclopedia !or other uses, see Emami (disamiguation)$ Emami 3imited :ype ?ulic 3td #ompany Industry
!"#G
!ounded
&.
!ounder
R S 9garwal
R S Goenka , 9mit !"S and J others$ 2eaduarters /olkata, Aest 4engal, India /ey people R S 9garwal
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R S Goenka (sales incharge) and . others$ ?roducts 2air care, skin creams, soaps and lotions, talcum powder, 9yur1edic health care products Aesite emamiltd$in Emami 3imited is an Indian producer of fast mo1ing consumer goods (!"#G), engaged in personalcare and healthcare usinesses$ :he company is headuartered in /olkata$
Emami 3imited is one of the leading and fastest growing personal and healthcare usinesses in India, with an en1iale portfolio of household rand names such as 4oro?lus, a1ratna, !air and 2andsome, @andu 4alm, /esh /ing , She #omfort , "entho ?lus 4alm and !ast Relief$
Estalished in &., we ha1e a portfolio of o1er ur current operations comprise more than * countries including G##, Europe, 9frica, #IS countries and the S99R#$ >1er &&< Emami products are sold e1ery second somewhere around the world$ Emami 3imited, the flagship company of the Group, recorded a turno1er of Rs <<&. crore, <&-&J$ Emami acuired the heritage rand @andu on the asis of huge usiness synergy etween the two rand portfolios$ Recently Emami 3td acuired the K/esh /ingK rand of hair and scalp care products from S4S 4iotech , one of the largest deals in the segment in recent times$ It will include the /esh /ing portfolio of hair oil, shampoo and ayur1edic capsules $
Ae employ <** people , reach out to lakh retails outlets through a network of < distriutors and ha1e in1ested in se1en plants , four regional offices, & o1erseas unit, ine o1erseas susidiaries and =< distriution centres across India$
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,ision- mission & #ur#ose
.ur ,ision "aking people healthy and eautiful, naturally
.ur mission :o contriute whole heartedly towards the en1ironment and society integrating all our stakeholders into the Emami family :o make Emami synonymous with natural eauty and health in the consumers mind :o dri1e growth through uality and inno1ation in products and ser1ices$ :o strengthen and foster in the employees, strong emoti1e feelings of oneness with the company through commitment to their future :o uphold the principles of corporate go1ernance :o encourage decision making aility at all le1els of the organiFation Ae would stri1e
:o e part of e1ery household in the country :o e a ma7or player in e1ery product category we 1enture into
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:o e one of the most respected marketer in the country :o e recogniFed as a gloal rand
Strategy :he group strategy is for growth through oth >rganic and Inorganic e8pansion$ :his will e dri1en y power rands, upcoming rand e8tensions and new launches, coupled with a wider international presence through acuisitions$ Dri1e our top line Enhance product recall through aggressi1e promotion 1ia celerities E8pand distriution to reach rural pockets Differentiated NCalue !or "oney products Inno1ate and enter new product categories 5ndertake rand e8tensions Aider international footprint ,entry in new geographies O dri1e e8ports 3e1erage e8isting distriution network Grow ottom line
Engage in effecti1e and continuous cost control initiati1es Reduce proportion of ad- spend with increase in 1olumes StailiFation of new launches and rands En7oy enefits of economies of scale 3e1erage on low cost manufacturing taking full enefit of location ad1antage
About grou# com#anies
Estalished in early .s, Emami group has grown in India with presence in ma7or sectors of !"#G, real estate, hospitals, retail, newsprint manufacturing, pharmacy chain, contemporary art ,edile oil and iodiesel $ !ounded y two friends "r RS 9garwal and "r RS Goenka, Emami today ,is a trusted and lo1ed rand of the nation with o1er <, employees and a group turno1er of aout Rs cr$ /ey usinesses
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!"#G - Emami 3imited is one of the leading and fastest growing personal and healthcare usinesses in India, with an en1iale portfolio of household rand names such as 4oroplus, a1ratna, !air and 2andsome, @andu alm, "entho ?lus alm and !ast Relief$ A - www$emamiltd$in ewsprint- Emami ?aper en7oys the position of eing the largest manufacturer of newsprint in India, and the only manufacturer in eastern India with units in /olkata and 4alasore$ A - www$emamipaper$in 4all pen tips manufacturing - #RI is a specialiFed company that creates and designs pen tips for the leading writing instrument rands of the world$ #RI today stands as the first and only pen tip manufacturing company in India to e awarded the highly priFed IS> &-< #ertification$ It operates from two state-of-the-art production facilities, one at 9hmedaad a purpose-uilt facility, and the other at /olkata A - www$critips$com Retail- Starmark, retailing ooks, stationeries and gift items, it is one of the iggest retail stores in /olkata with J stores and plans for further e8pansion$ A - www$starmark$in
*harmacy O Emami !rank Ross 3td, is the oldest and largest pharmacy chain in Eastern India$ :he
first !rank Ross store was set up in &*$ 9n amitious plan of ha1ing a network of the pharmacy chain with o1er &J outlets all o1er India has een taken up y the Group$ A - www$frankrosspharmacy$com Infrastructure and de1elopment - Emami also has large presence in real estate in Aest 4engal$ It has successfully e8ecuted more than < prestigious residential and commercial construction pro7ects, mainly in /olkata$ :he e8isting pro7ects span across the states of Aest 4engal, 5ttar ?radesh, :amil adu, 9ndhra ?radesh and "aharashtra$ A - www$emamirealty$com A - www$southcitypro7ects$com A - www$urana$co$in 9rt - Emami #hisel 9rt Gallery since inception has promoted Indian art and young artists through numerous e8hiitions, retrospecti1es, art catalogues and pulications$ It has estalished itself as one of the finest 1enues in East India, dealing in works of oth modern and contemporary art $ Spread across &J s ft$ the gallery collection includes paintings, sculptures, prints and drawings sourced from the artists themsel1es, or from reputed art galleries and pri1ate collectors$ E#9 is emellished with a characteristic mi8 of genuine masterpieces and rare collections from IndiaKs eminent artists and contriution from the new generation contemporary artist$
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A -www$emamichisel$com
Edible oil O :he rand 2ealthy and :asty is one of the most admired edile oil rand in the country
manufactured and marketed y Emami $ ow known as Emami 9grotech 3td A - www$emamiiotech$com 2ealthcare- 9"RI, is the first super-speciality hospital in Eastern India to pro1ide comprehensi1e cancer treatment$ It is also the largest hospital in the pri1ate sector$ A - www$amrihospitals$in #ement - :he Group is setting up a #ement ?lant in #hhattisgarh and units for grinding will e set up in Aest 4engal and >rissa$ 4io dieselO Emami has also forayed into the production of iodiesel , a sustitute of diesel made from &M renewale iological sources$ ow known as Emami 9grotech 3td A - www$emamiiotech$com
+ounders message:
:here are a numer of answers to why Emami has consistently outperformed sectoral growth$ In this o1er1iew we e8amine some of them $
>ne, we created a usiness model around our sensiti1e understanding of what the Indian consumer would need$ :he result is that we were continuously future-facing, focusing not as much on what had succeeded in the past ut what was likely to plug emerging consumer needs$ :wo, we le1eraged Indias rich ayur1edic tradition to create niche products that e1entually pro1ed groundreaking$ :he ayur1eda ad1antage was uilt around the therapeutic attriutes of this ancient wisdom O effecti1e, enign and without any side- effects$ :hree, we did not 7ust focus on rand e8tensions, ut on the creation of entirely new categories ased on e8tensi1e market research$ Ae consciously selected relati1ely under-penetrated and nascent segments, which translated into the successful creation of rands like a1ratna, 4oro?lus, !air and 2andsome and Sona #handi #hyawanprash, among others$ :his has now e8tended our presence to emerging categories like deodorants (uran-dri1en),
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facewashes (uran-centric), hair oils (large unmet needs) and feminine hygiene (under-penetrated)$ Ae e8pect to launch a slew of products in the coming years$ :he #ompany is also increasing its presence in the international market, earmarking nearly &.M of our total 9B? spends towards international markets$ !our, we widened and deepened our distriution reach to co1er retailers, distriutors and modern trade etter, making it possile to put our products within arms reach of consumers whene1er they intended to uy$
!i1e, we accelerated inorganic growth, plugging product and category gaps through successful acuisitions of @andu, !ra1in and She #omfort$ Ae focused not merely on har1esting the natural growth of these rands ut e1ol1ing them to the Emami way of doing things, helping re7u1enate these rands and accelerating their growth$ It would not e out of place to mention that some of these acuisitions were gutsy gi1en the siFe of our #ompany at the time we made them$ !or instance, in o1emer <, e1en as we en7oyed a turno1er of Rs * crore and a market cap of P Rs &, crore, we acuired @andu, a century- old pharmaceutical firm for more than Rs . crore$ Ahat we did with @andu thereafter represents a case study we graduated @andus manufacturing processes from the manual to the automated, strengthened procurement, rationalised administrati1e costs, randed and marketed aggressi1ely and generated distriution synergies$ :he result is that within the first full year of operation, @andus operating profit treled, 1indicating our insight that the rand was under-in1ested and under- e8ploited$ Si8, most companies in our position would ha1e selected to e uran$ 9t Emami, we are conscious of our positioning$ Ae are a rand for the middle-class$ In a country where the growth of the middle-class has e8tended from the uran to the semi-uran to the rural, we ha1e widened our reach to the countrys rural hinterland$ In a country where not eing ale to ser1ice customer needs immediately and comprehensi1ely can mean the loss of a customer, we widened and deepened our distriution network, which now comprises more than <, distriutors and *$ lac retailers$ :his has allowed Emami products to e directly a1ailale in &<,& 1illages with a population of less than J, with an indirect reach e8tending across nearly mn retail counters$ Ae increased our focus on distriuting products through all modern trade channels in the country$ :he comination of these initiati1es O rural and uran O made it possile for the #ompany to sell nearly &&< units e1ery second$
Se1en, when most companies of our kind would ha1e een happy focusing on the 1ast potential within India, we e8tended our presence aroad as well$ >ur international manufacturing plant in
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4angladesh is fully operational and caters to local demand$ "eanwhile, Emami products were a1ailale in more than * countries, making it possile to grow our international usiness to more than &M of our turno1er during the year under re1iew$ Ae are happy to state that the roustness of our usiness model, attracti1eness of our margins and our aility to grow usiness higher than the countrys !"#G sector growth translated into an attracti1e market capitalisation of around 2<=, crore as on =&st "arch, <&J with turno1er and profits growing at J year #9GR of &*$M and <=$M respecti1ely$ :he e8t >rit
So where does Emami go from hereQ 9t our #ompany, we see attracti1e headroom for 1arious reasons$ Indias !"#G industry is large and growing$ 9s recently as a couple of years ago, some $ million outlets addressed &$<* illion people and accounted for 5S;=. illion in sales (Source ielsen)$ :he country has one of the largest youth population who are igger spenders than the pre1ious generation and increasingly conscious of their grooming$ Indias disposale incomes are rising6 the countrys middle-class is e8pected to emerge as the worlds largest middle- class consumer market with a total consumer spend of nearly 5S; &= trillion y <= (Source Deloitte)$
9t Emami, we are addressing this emerging reality y e8tending from niche to mainstream personal care areas, marked y our entry into the feminine hygiene segment during the year under re1iew$ E1en as we are widening our e8isting product portfolio and 1enturing into new categories, we intend to commission a new plant in 9ssam y <&* (with attending fiscal enefits)$ Ae intend to widen our direct retail co1erage to more than . lac outlets in the current financial year and implement modern trade initiati1es$ :he o1erall message that we wish to lea1e with shareholders is that Emami is optimistic of generating superior returns on employed capital$ E1en as we generated a <&,&J-fold appreciation o1er the last four decades, we are optimistic of enhancing 1alue in an attracti1e way o1er the coming years$
"r R$S$ 9garwal and "r R$S$ Goenka !ounders, Emami 3imited
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Ahere we operate
Ae are in the field of manufacturing of health, eauty and personal care products for o1er three decades$
:hrough the efforts of a team of committed and competent personnel, we stri1e for continual impro1ement in our uality performances$ ?resence
2eaduarter /olkata =< Depots regional sales offices . manufacturing units & o1erseas unit at 4anladesh ?resence in o1er * countries ine o1erseas susidiaries < distriutors .& su- distriutors with direct reach across *,=, retail outlets Initiated ?ro7ect Swadesh to facilitate distriution strength y co1ering &< 1illages directly across the country De1eloped a specialised sales force team to ser1ice growing modern retail outlet$
*roducts :he company is well known in India for its fairness cream products for men$
In <, Emami acuired @andu ?harmaceutical Aorks 3td for Rs$.= crores$:he company demerged @andu !"#G into Emami and raised Rs$=& cr through I?$ :he company ecame det free within < years of the @andu deal$
:he companyKs health products unit offers tonics for colds and coughs as well as nutraceuticals$
:he company forayed into menKs deodrant market y launching 2E rand of deodorants$ 2rithik Roshan was appointed as rand amassador for 2E rand$ $
:he company has entered into an agreement with "r San7ee1 +une7a to acuire his hair B scalp care
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usiness under the K/ES2 /IGK and allied rands$ :he acuisition marks EmamiKs foray in the 9yur1edic 2air B Scalp #are segment which is growing at a rapid pace$ :he transaction en1isages transfer of the usiness as going concern on a slump sale asis and will include rand portfolio of ayur1edic medicinal oil, heral shampoo B conditioner and ayur1edic capsules along with its respecti1e formulations and all related assets, rights and liailities including working capital for a total consideration of Rs$&*J& crores$ :he acuisition process is e8pected to e completed in a monthKs time$
/(oro#lus:
"illions of users elie1e in 4oro?lus, IndiaKs o &$ 9ntiseptic #ream as it stands for an indelile picture of trust and care in the hearts of the consumers across the country$ :he product offers uniue lends of heral acti1es and natural oil e8tracts in an ad1anced formulation pro1iding ones skin the perfect care it needs$ 3argely used during winters as an antiseptic cream, for smooth and eautiful skin, lips, elows and feet$ 4oro?lus echoes the celeration of good skin$
0+air and %andsome 'fairness cream for men Emami !air B 2andsome has een specially designed for men y skin care e8perts using scientifically tested and clinically pro1en cominations of atural Citamins, 9nti-Irritants, Sunscreen filters that protect the skin from harmful 5C9 and 5C4 rays of the sun$ It uses one of the most widely tested and demonstrated skin lightening acti1e technology, Citamin 4=, that works from within to lighten the skin and the dark spots$ :he ad1anced formulation has een designed with a comination of special micro asorersT that asor away the e8cessi1e oil and sweat, lea1ing your skin feeling fresh, sweat and oil free, keeping you looking fair and fresh for long$ :he ad1anced formula of !air B 2andsome now comes with an S?! of &JU, protecting from harmful 5C rays of sun$ :he ad1anced formula has een clinically pro1en has een dermatologically tested safe to work on Indian "ale skin$ :he new ad1anced cream now gi1es >il #ontrol Sweat control
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Sun protection Dark spot reduction 3ong lasting fairness
12andu Sona Chandi Chyawan#rash *lus Immunity ?35S "ind ?owerT - >rdinary #hyawanprash pro1ides you with immunity, ut 7ust immunity is not enough in todays competiti1e world$ :o stay ahead in life you need the power of ?35ST$ >nly @andu Sona #handi #hyawanprash ?lusT offers you Immunity U = "ind 4enefits of 9lertness, 4etter "emory B #oncentration owing to the presence of 9$ atural ootropic 9gents (9)$ 9 are traditionally known ayur1edic ingredients like 4rahmi, 9lmond oil, Shankhapushpi, 9shwagandha, B +yotishmati which has een scientifically pro1en to impro1e memory, learning and concentration$
$@andu healthcare ->:#, #lassical, Ethical @andu offers a wide range of products from healthcare to lifestyle$ In other words, we cure the world naturally with our healing touch$ Disco1er a new, healthy way of life$ +oin the @andu 2ealth Re1olution and make healthy li1ing your mantra$ E8perience the power of 9yur1eda to lead a healthier, happier and more fulfilling life$
3%E Deodorants
2eT Deodorant has a slew of interesting fragrances ottled in * 1ariantsVSmart, #onfident, E8tro1ert, Recharge, Ruler and "agician$ :he wide range 2eT Deodorant offers fragrances from the citrus, oriental, marine, fougere, woody B musk families$ :he fragrances are sutle, yet offer strong B long lasting effect on users, making them feel macho, energetic, confident and full of 1itality$ :he anti-acterial property of the deodorant will also help to keep them refreshed throughout the day$ 4ollywood superstar 2rithik Roshan has een roped in as rand amassador , which complements the rands promiseVN4e Interesting$ E1ery interesting man has a story$ Share yours at mystoryWheeinteresting$com and win interesting
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priFes$
4)a"ratna Cool .il
K:handa :handa #ool #oolK rand a1ratna has een the most trusted and preferred rand in the therapeutic cooling oil segment for a 1ery long time$ It is the undisputed leader in its category O pro1iding multi-purpose enefits to its set of satisfied and e1er growing consumer ase$ It has een meticulously prepared from a comination of nine uniue ayur1edic hers$ Its e1eryday massage gi1es en7oyale cooling which pro1ides relief from daily mental and physical stress- and its related symptoms like headache, fatigue, tension, insomnia etc$ It not only sol1es specific hair and ody related ailments, ut deli1ers superlati1ely on all desired enefits, like eauty B nourishment, traditionally sought from hair oils$
56entho #lus balm
Emami "entho ?lus 4alm is a specialist pain relie1er$#onsumer studies show, headaches ha1e 1arious reasons, like e8posure to sun, cold, lack of sleep, tension , stress, an8iety etc$ 2eadache usually strikes uickly, without warning$ Emami "entho ?lus 4alm is a specialist pain relie1er effecti1e for all kinds of headachesX$ It starts immediate action on all types of headaches with the powerful comination of natural ingredients known for
Y
Immediate action on pain area
Y
Stimulating lood circulation in the affected area
Y
Rela8ing stressed muscles
Y
9romatherapy effect for headache
Emami "entho ?lus is a complete solution for headache especially formulated for todays young indi1iduals$ #oolants in the alm ha1e a soothing effect$ 9lways keep it at your arms length to keep nagging headache away$ XAorks on all known transient tension type headache conditions$
78esari 9i"an Chyawan#rash
@andu /esari +i1an is a health supplement filled with the goodness of kesar, fresh amla, e8otic hers, spices B trace minerals$ It not only makes one physically strong ut also keeps the youthful 1igour intact$
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5 .ils in .ne' Damage Control %air .il
Emami after years of research has rought to you a reakthrough in hair oils O a uniue comination of . oils- that will repair hair damage$ :his e8tra ordinary oil, co - created y Indian and International 2air E8perts, pro1ides incredile nourishment to hair without weighing it down$ :his oil with a pleasant fragrance can e used on hair types$ It has een pro1en at leading Indian and International Reserach Institute that this oil
Reduces 2air !all 5pto *M XZ "akes 2air 5pto <8 Stronger XP
:he product is a1ailale in & ml, J ml and = ml packs, priced at Rs J, Rs = and Re & respecti1ely$
/; S%E Comfort Sanitary )a#kins
Emami 3imited has recently acuired She #omfort rand and has made an entry in to the !eminine 2ygiene category$ :he rand is aimed at e1ery girl wishing for a no-tension, hassle-free period$ She #omfort understands her needs and takes away the discomfort with its superior technology$ Its cottony soft wings gi1e you a rash-free period$ Its superior asorption technology keeps you comfortale and dry for a long time$ She #omfort offers a wide range of options, suitale for e1ery girls needs$
// 2andu (alm
@andu 4alm is Indias o & pain relie1ing alm$ It is an iconic rand of @andu portfolio and ecome a generic name for alms for most of the consumers$ It is a trusted alm for o1er a hundred years$ @andu 4alm is synonymous for headache, ody ache and cold remedy and considered as the est in the category$ @andu alm is one of the iggest pain management rand and a1ailale in more than J #r$ Indian household across geographies$ It is also highly distriuted pain management rand with co1erage of more than &= 3akhs retail outlets across India$
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/0 ,asocare %erbal Skin 9elly
During winter the harshness of the elements lea1es the skin cracked, dry and flaky, roing it of its natural moisture and glow$ Emami Casocare ?etroleum +elly now pro1ides the heral power to heal, protect and re1italiFe the skin from within to ensure <-hour winter skin-care$ :his light green 7elly restores the skinKs natural glow and offers a pleasant usage e8perience with itKs mild fragrance$
/1 8esh 8ing %aircare
/esh /ing 9yur1edic "edicinal >il is an 9yur1edic ?atented 2air medicinal preparation without side effects$ /esh /ing is a complete 9yur1edic formula, which is prepared in Sesame >il using &* selected hers$ H/esh /ing 9yur1edic "edicinal >ilH, as the name suggests is a medicinal 9yur1edic 2air >il which is made from the e8tracts of the rare hers found in the nature$ /esh /ing 9yur1edic "edicinal >il not only helps in protecting and nourishing the hair ut also helps pre1ent premature greying, dandruff, hair fall, split hair and checks loss of hair, sleeplessness and headache$ Subsidiaries
:he following companies are part of the Emami Group of #ompanies$ Emami ?aper "ills 3imited Emami 9grotech 3imited (!ormerly known as Emami 4iotech 3imited) Emami !rank Ross 3imited (pharma retail) Starmark (4ook B 3eisure store chain) Emami #hisel 9rt #RI 3imited Emami #ement 3td Emami Realty 3imited
%istory :he inception of Emami Group took place in the mid &.s when two childhood friends, R S 9garwal and R S Goenka, left their management 7os with the 4irla Group to set up /emco #hemicals, an 9yur1edic medicine and cosmetic manufacturing unit in /olkata in &.$ 9t that time the Indian !"#G market was still dominated y multinationals$
:he company was estalished with modest capital of Rs$ <, and started manufacturing cosmetic products as well as 9yur1edic medicines under the rand name of Emami from a small
19
factory in /olkata, targeting sales at the Indian middle class$
In the early days the founders personally sold their cosmetics from shop to shop, using hand-pulled rickshaws$ :hey soon estalished recurring consumer demand, and gradually hired additional staff$ 9 chain of distriutors was estalished and the sale of Emami products spread from Aest 4engal to rest of Eastern India and gradually to other states$ Emami :alcum, Emami Canishing #ream and Emami #old #ream sold well$ :he companyKs marketing techniues were to sell dreams of eauty to Indian women using radio and :C ad1ertising$
In &., 9garwal acuired 2imani 3td, a pri1ately owned cosmetics company with a factory in /olkata$ :he usiness of 2imani was almost & years old, although it had only een incorporated in & as a ?ri1ate 3td$ #ompany6 it had a good rand euity in Eastern India, ut was in financial troule$ 9garwal and Goenka managed to restore it to profit, at considerale risk considering the small capital ase of their own company at the time6 this later pro1ed to e the turning point for their usiness$
9garwal decided to produce health care items and toiletries ased on 9yur1edic preparation in the 2imani factory$ :en years after commencement of the company, it launched 4oroplus 9ntiseptic #ream under the 2imani umrella in &$ :his ecame a flagship rand and was e8tended to other products such as 4oroplus ?rickly 2eat ?owder$ Emami rands started selling in all states of orth, East and Aest India$ :oday 4oroplus is not only the largest selling antiseptic cream in India ut also in Russia, 5kraine, and epal$
In the &= 4ollywood film 9gar :um a 2ote, one of the earliest rand placement campaigns was achie1ed with lead actor Ra7esh /hanna playing the managing director of Emami$
In the &s, Emami launches another flagship rand under the 2imani 5mrella, a1ratna #ool >il, and e8panded production y opening its second factory, at ?ondicherry$
:he introduction of new rands continued and the company e8tended its distriution network to South India, with a1ratna spearheading the process$ In &J, the partnership firm /emco #hemicals was con1erted into a ?ulic 3imited #ompany under the name Emami 3td$ In &, 2imani 3td was merged into Emami 3td$ In <, with a 1iew to concentrate on its core !"#G usiness, EmamiKs in1estment undertaking
20
was demerged y issuing shares in ?an Emami #osmed 3td to shareholders of Emami$ In <= a new factory unit was set up at 9mingaon, Guwahati$ 9 pulic issue of J million euity shares at Rs$ . followed in <J$ :he issue was o1ersuscried y =* times$ :he share price later rose to Rs$ <&$
In <J Emami launched !air and 2andsome, the first fairness cream for men$
In <* the company decided to introduce a 2ealth #are Di1ision and a numer of new rands of 9yur1edic >:# medicines$
9mong the rands created y the company, annual sales of a1ratna are at Rs$ = illion followed y 4oroplus at Rs$ <$J illion and !airness at Rs$ & illion$ Sona #handi #hyawanprash, "enthoplus and !ast Relief also among the top rands in their respecti1e categories$
In <*, + 4 "arketing B !inance 3td$, the erstwhile marketing company of the Emami Group merged with Emami 3td$ and the total turno1er of Emami including sales in domestic and e8port market stood at Rs J$&* illion at the end of the fiscal year <*-.$
Emami 3imited acuired a ma7or stake in @andu ?harmaceuticals Aorks 3td, a century-old household name in India, for Rs . illion$ Emami added some of @anduKs prominent rands like @andu 4alm, @andu #hyawanprash, @andu /esri +ee1an, @andu ?ancharishta, Sudarshan and ityam #hurna to its own range$Aithin three decades, the company has grown to Rs$ & illion Emami 3td under the Rs$ = illion Emami Group$
Emami is still led y 9garwal and Goenka, with the help of second generation directors from their two families and professional staff$ :he group recently mo1ed to a new corporate office HEmami :owerH in /olkata$
Contro"ersies +air and %andsome
In <., the company attracted contro1ersy with an ad1ertisement for its skin whitening cream for men, !air and 2andsome$ Emami and the star of the campaign, Shahrukh /han, were accused of perpetuating racism$
21
In +uly <&=, A>A a #hennai ased G> launched a campaign against Emami asking them to remo1e the !air and 2andsome ad1ertisement starring /han, saying that it is discriminating against people on the asis of skin color$:he campaign has een supported y celerities like andita Das:annishta #hatter7ee$ "ore than <<, people ha1e signed an online petition launched y them$
%os#ital fire >n Decemer <&&, /olkata police arrested 9garwal and Goenka, founders of Emami and directors of 9"RI 2ospitals, for negligently causing death to & people as a result of a fire at 9"RI 2ospitals on the same day$ It is recorded as the largest hospital tragedy in India, caused due to storing to8ic and inflammale materials in the asement of the hospital, which was sanctioned for car-parking$ :he fire alarms and sprinklers installed at the hospital did not work during the fire$%'
Emami !nternational 6arketing Di"ision
Emami I"D reaches out to nearly * countries in the #IS, "iddle East, Indian su-continent, Europe B orth 9merica offerings top line Skincare B ?ersonal products, 2air care products and 9yur1edic 2ealthcare products in the international markets$
:he International "arketing Di1ision was estalished in the -s to cater mainly to the demand of Indians settled aroad$ :he usiness was then small and it has o1er the years assumed increasing proportions with a phenomenal topline growth rate of more than M$ Initially Emami I"D e8ported only the rands B products that Emami marketed in India$ ow it caters to 1arying needs of customers in different countries$
Global foot#rint
:aking one step at a time Emami went o1erseas and international usiness contriutes around &
22
countries including India, S99R#,G##, 5/, Sri 3anka, 4angladesh, epal, 9frican and the #IS countries$ 4eauty secrets and amaFing array of amassadors
In << Emami roped in film actor "adhuri Di8it as rand endorser of a full range of its cosmetics including hair oil, sunscreen lotion, shampoo, fairness cream and talcum powder$ :he products were formulated after intensi1e research and inputs from oth "adhuri Di8it$ :he actor had een collecting eauty secrets from across the gloe, and the company decided to rand the cosmetics the N4eauty secrets y "adhuri range$ Ahile it is yet another first in Emamis Nfirst list it is also the first time in rand history that an endorser co-owns a rand$ Emami has successfully estalished its rands through strong celerity endorsements$ In a market where competition is intensifying, product lifecycle is shrinking and strategic management of a company is gaining pi1otal position Emamis inclusion of celerities as rand amassadors estalished that it strictly relies on its own uniue method of retailing$ It is the only rand in the country to ha1e oth 9mitah 4achchan and Shah Rukh /han as endorsers for the same rand, a1ratna$ :he concept of rand endorsement y celerities was successfully e8perimented in case of most of the rand launches$ :o name a few celerated and acclaimed entertainment and sports personalities who ha1e endorsed Emami products o1er the yearsEntertainment industry - 9mitah 4acchan, Rakhi +uhi #hawla, Dharmendra, Di1ya 4harati, /areena /apoor, Shah Rukh /han, ?reity @inta, "alaika 9rora /han, "adhuri Di8it, 4ipasha 4asu, Suriya, "ahesh 4au, Go1inda, #hiran7ee1i, Surya and 5pendra among others$ Sports fraternity - Soura1 Ganguly , "S Dhoni, Dinesh /arthik, 9mit "ishra, Cirender Sehwag, Sachin :endulkar, Gautam Gamhir, "ilkha Singh, Ci7endra Singh, 2arha7an Singh, @aheer /han among others$
Cor#orate Social Res#onsibility : Emamis mission of contriuting whole heartedly towards the en1ironment and society attains a more humane form with its approach of addressing 1arious social issues$ 9s a responsile corporate
23
citiFen, Emami continues to in1est in socially meaningful pro7ects in Aest 4engal and ad7oining states$ 9s a part of companys #orporate Social Responsiility Emami has de1ised 1arious Self EmploymentT schemes like Emami "oile :radersT and Small Cillage ShopsT schemes for the rural unemployment youth
2ighlights of Self EmploymentT schemeT Emami "oile :raders Y
:his scheme co1ers small to large 1illages with population ranging from &J to J$
Y
:he selected persons are in1ol1ed in door to door selling of Emami products in interior
1illages Depending on the effort and moti1ation of the indi1idual, the monthly earning 1aries etween Rs J to Rs < per month$ Y
>n an a1erage they can earn &M on the sale 1alue of the products$
Y
Emami does not take any deposit from the selected indi1iduals and takes ack unsold stocks
if reuired Y
Emami guarantees a minimum income of Rs & per month pro1ided a total sale of Rs
is achie1ed per month Y
?roper training of sales and marketing skills
Y
!ree product samples were supplied for personal use to gi1e prospecti1e consumers a first-
hand e8perience$
5niform, raincoats and pullo1ers and personal accident insurance co1er is pro1ided #ycles at JM ratesL on installment payment can e purchased
Emami Small Cillage Shops Y
:his scheme is eing promoted mostly for women in 1illages where there are no permanent
shops$ Y
:he housewi1es put up the Small Cillage Shops at their own 1illage residence
Y
:hey market the Emami products from their home to the other 1illagers
Y
:he housewi1es are encouraged to take up this challenge with the help of G>s and
1oluntary workers working in 1illages
Emami does not take any deposit from the women and takes ack the unsold products Y
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Emami do not take any deposit from the selected indi1iduals and take ack unsold stocks if
reuired$ Y
:he marketing training gi1en y Emami helps the person to find selling opportunities for
other items manufactured y micro enterprises as well :he Roll >ut 9n initial trial in Aest 4engal showed encouraging results leading to financial independence of women and unemployed youth$ Ae ha1e rolled out the schemes to 9ndhra ?radesh, "adhya ?radesh, >rissa and #hattisgarh o1er last one year$ Ae also plan to consolidate the acti1ities in more states like >rissa, "adhya ?radesh, 9ndhra ?radesh and #hattisgarh$
#ommunity "edical Support :he #ompany sponsors susidiFed treatment of the needy in est-in-class hospitals like 9"RI and Shree Cishudhanand 2ospital and Research Institute in /olkata$ Donations are made in the form of free supplies of medicines, assistance for surgeries and hospital charges for the poor through trust$ Emami estalished the NEmami ational Institute for 4one "arrow :ransplantation in the arayana 2rudayalaya Institute, 4angalore, under the super1ision of Dr De1i Shetty, the wellknown cardiac surgeon$ :his institute pro1ides treatment for one marrow transplantation at free or affordale costs to the needy$
Accolades
Cor#orate
Emami rated as the most trusted rand in the Di1ersified !"#G category in the 4rand :rust India Report <&J of :R9 (formerly :rust Research 9d1isory)$ !eatured among the :op & #ompanies as 2igh EarnersT and ranked &<th among 4:-J "ost Caluale #ompanies of India in pri1ate Sector y 4usiness :oday Ranked && |
Rated y #RISI3 B #9RE - 99U for 3ong :erm orrowings and 9&U for Short :erm
orrowings signifying highest le1els of safety Dalal Street In1estment +ournal <&J, in its <th 9nni1ersary special issue ranks Emami at <swal Securities
25
3td$ 9lso ranked =&st among the "otilal >swal & !astest Aealth #reatorsT and .&st among the "otilal >swal & 4iggest Aealth #reatorsT$ 4usiness :oday in its =rd Ranking of Indias est #E>s <& has ranked "r$ R$S$ 9garwal, in the =.th position among shortlisted names in the mid-siFed category$
4rands B "arketing •
4rand Euity- Economic :imes "ost :rusted 4rands <&
•
@andu alm is ranked o$ = in the >:# personal care category$ Ranked Jth across all categories$
•
a1ratna has een ranked =rd in the :op J under the 2air >il #ategory
•
4oroplus is ranked &th in the ?ersonal care category$ Ranked =rd all categories$
•
!air and 2andsome is ranked <
>uality and .#erations Awards
?antnagar 5nit of Emami 3imited recei1ed the Gold 3e1el of Recognition in the <& 2ealthy Aorkplace 9wardT awarded y 9rogya Aorld India :rust in partnership with ?ulic 2ealth !oundation of India$ (!or deli1ering ualityproducts at Fero discharge and integrating the same with structured employee growth) 4: Road 5nit of Emami 3imited recei1ed the &=th 9nnual Greentech Safety 9ward -<&T - Gold #ategory$ (!or outstanding achie1ement in fire and safety management) :he company is also a proud recipient of more than < awards (Sil1er, Gold B ?ar E8cellence categories) recei1ed y manufacturing units at 1arious uality #ircle !orums
!ndi"idual recognitions
!>R4ES has ranked "r$ R S 9garwal and "r$ R S Goenka, at *th position, (up from
26
#ommerce B Industry, /olkata for his outstanding contriution to industry$
+uture #lans :
:he deadly inferno and the smoke has not only claimed & li1es at Dhakuria 9"RI 2ospital in the city, ut uncertainty looms o1er the future of the two promoter groups, Emami and Shrachi, after se1en of its oard memers were arrested$
:he 9"RI 2ospitals 3td, which was planning to in1est aout Rs <, crore in the healthcare sector has put on hold all its e8pansion plans$ Ae ha1e put all our in1estment plans on hold now,T said an official source close to the de1elopments$
:he group had plans to set up se1en hospitals across the East and orth East with an in1estment of aout Rs &,.J crore, while for addition of eds in the e8isting hospitals it was planning to in Rs = crore$ In Aest 4engal itself, the group was planning to set up a J-ed hospital at Ra7arhat, <-ed hospital at 4urdwan and two =-ed hospitals at Siliguri and orth /olkata$
2owe1er, the losses are yet to e uantified$ It is in crores and yet to e uantified$ Right now we are in a state of confusion,T the source added$ "eanwhile, ational Insurance officials inspected the Dhakuria hospital today$ 9"RI Dhakuria has a Rs JJ crore property insurance co1er from ational Insurance V including fire and earthuake insurance$
Ahile Emami has a ** per cent stake in 9"RI, Shrachi has =< per cent and the state go1ernment holds two per cent stake$ :he firms oard has a go1ernment nominee too Soumendra ath 4aner7ee, who is currently the chairman$
2owe1er, analysts elie1e that there will not e a long-term impact on Emami 3td$ Since the directors are held, there might e a sentimental impact in markets as far as Emami is concerned$ :hough it will ha1e a huge impact on 9"RI e8pansion plans, Emami e8pansion is unlikely to face the heat,T said /austuh ?awaskar, !"#G analyst at rokerage firm Sharekhan$ Emamis stocks were down &$ per cent on the 4omay Stock E8change to Rs =<$=J on !riday
"eanwhile, for the Rs crore Shrachi group of companies, ased out of /olkata and in1ol1ed in agro-machinery, engineering, real estate, information technology and medical ser1ices usinesses,
27
may find it difficult to get out of the present crisis$ :he group also has in1estments in 4engal Shrachi 2ousing De1elopment 3td, in which the Aest 4engal 2ousing 4oard is also a partner$
*lan for ."erseas Ac$uisition
Emami 3td$, which has mainly taken the inorganic route for growth, is keen on making an o1erseas acuisition, and is on the look out in regions where it has a presence$
Ae are ullish on acuisition[ ut targets are seldom a1ailale in the domestic market,T Emami #E>, Sales, Supply #hain and 2uman #apital, $ /rishna "ohan told reporters$
?here were indications that the com#any is looking at an o"erseas ac$uisition- in geogra#hies that include @est Asia- where it already has a #resence ?he com#any owes its robust growth to its ac$uisition of a regional brand- %imani- and its entry into healthcare #roducts through the buyout of 2andu
9ddressing a press conference, along with 2 4hansali #E>, !inance, Strategy and 4usiness De1elopment, "r "ohan said that while the company had already implemented its pro7ect in 4angladesh, its plans of a unit in Egypt was eing re-e8amined in 1iew of the current instaility there$
"r 4hansali said that the unit was proposed to e set up in 9le8andria$ Ae are approaching Egypt cautiously as we are looking for clarity,T he said, adding that the final call may e taken in a month or so$ :he pro7ect pertains to personal and healthcare$
3ed y rands like 4oroplus and a1ratna hair-oil, the company posted a <&$= per cent growth in the uarter ending Decemer, <&= with a near eui1alent growth in its post ta8 profit$ 9 good winter helped us make healthy profitsT, "r 4hansali said$ :he company has a range of wintercare products$ Emami is also #lanning to ha"e another manufacturing unit in the north'east- a#art from the eisting two in Assam
9garwal said that countries including 4angladesh where where Emami was ha1ing its own
28
unit done e8ceedingly well$
8.8A?A- )., 0:
2ome-grown !"#G company Emami 3td will shortly start commercial operations in 4angladesh for which trial production is already on$
Ae had got licence from the 4angladesh Go1ernment for setting up a factory there$ E1erything is now in place and trial production is going on and commercial operations will start soon,T Emami #E> (sales, supply chain and human capital) $ /rishna "ohan told ?:I$
Emami would e the second Indian !"#G company to start operations in 4angladesh after Daur$
"ohan said that the company would also set up a manufacturing unit in Egypt to ser1e the "iddleEast orth 9frican ("E9) region$
2e said the plans got slightly delayed owing to the recent political turmoil there$ 4ut we hope to kick-start operations after otaining land,T he said$Ahile Rs$ < crore is eing in1ested in the 4angladesh plant, the Egypt facility would cost Rs$ =J crore and the production would start in a year$
:he #E> said the domestic demand in 4angladesh was large enough and the plant would only cater to that country$International usiness contriutes &= per cent of the o1erall turno1er of Emamis re1enue, while the "E9 region accounts for <-= per cent of the gloal usiness$"ohan said the !"#G portfolio was the iggest re1enue earner for the group$ :urno1er from this segment last year stood at Rs$ &,J crore$
:his fiscal we e8pect a topline !"#G re1enue growth of < per cent,T "ohan said$Aithin India, the company is also looking to set up a third plant at Guwahati$ Emami is also e1aluating other categories of skin, personal and healthcare products$ 2opefully y ne8t year, we will launch facewash,T he said$
:he company is also looking at acuiring rands that would fit into its e8isting portfolio$
"eanwhile, the Emami Group has shel1ed its proposed foray into Ethiopia for 7atropha culti1ation$
29
Conclusion :
Emami 3imited is an Indian producer of fast mo1ing consumer goods (!"#G), engaged in personal care and healthcare usinesses$ :he company is headuartered in /olkata$ :he inception of Emami Group took place in the mid &.s when two childhood friends, R S 9garwal and R S Goenka, left their management 7os with the 4irla Group to set up /emco #hemicals, an 9yur1edic medicine and cosmetic manufacturing unit in /olkata in &.$ 9t that time the Indian !"#G market was still dominated y multinationals$
:he company was estalished with modest capital of Rs$ <, and started manufacturing cosmetic products as well as 9yur1edic medicines under the rand name of Emami from a small factory in /olkata, targeting sales at the Indian middle class$
:hey are the est Enterneur of /olkata city ,they had started their usinesss e1en when Indian market e8ploited y "#$
30
