UN
V tE tE RS R S iiT TI
TEKNOLOGI PITRONAS
E-Commerce
me G ro ro u UTP
De
P ro ro j Sy
Members: 9753
9960
11644
Bu
Plan
bl
nt
2. Intr Introd oduc ucti tion on 3.
Vi ion, ion, Mi io
an Stra Strate te ie
3. Visi Vision on 3. Miss Missio io
4.
rodu roduct ct
nd Serv Servic ic 10
Futu Future re Grow Growth th Oppo Opport rtun unit itie ie Mark ting ting Pl 7. Mark 7. Mark Market etin in
11 12
Anal Analys ysis is
12 13
7. Surv Survey ey Re ul
14 18
7.
usto ustome me
rofi rofile le
19 20 21 23
8.1 Location.
23 23 23
9.
Management 25
9.
Admi Admini nist stra rati tion on
28 29 29
IO.1
29 30 10.4 10.4 Reve Revenu nu 11. References
Pr ject jectio io
30
bl
nt
2. Intr Introd oduc ucti tion on 3.
Vi ion, ion, Mi io
an Stra Strate te ie
3. Visi Vision on 3. Miss Missio io
4.
rodu roduct ct
nd Serv Servic ic 10
Futu Future re Grow Growth th Oppo Opport rtun unit itie ie Mark ting ting Pl 7. Mark 7. Mark Market etin in
11 12
Anal Analys ysis is
12 13
7. Surv Survey ey Re ul
14 18
7.
usto ustome me
rofi rofile le
19 20 21 23
8.1 Location.
23 23 23
9.
Management 25
9.
Admi Admini nist stra rati tion on
28 29 29
IO.1
29 30 10.4 10.4 Reve Revenu nu 11. References
Pr ject jectio io
30
Summary
This This roje roject ct Is oc
de el pi
an nlin nlin food food orde orde in
yste ystems ms that that inte integr grat ates es al
cafe cafete teri rias as in UT as well well as esta estaur uran ants ts from from ea by area area in Tron Tronoh oh an Ta an Maju Maju
te
th
purc purc as food food that that they they pref prefer er With With th impl impl me tati tation on of this this nlin nlin
their their doorst doorstep. ep.
In
comp comple leti ting ng this this proj projec ect, t, we have have iden identi tifi fied ed seve severa ra fact factor or as belo below. w.
Iden Identi tify fy Owne Owners rshi hip: p:
This This team team will will av
memb member er to un th we site site
Mark Market etin ing, g, mana manage ge th oper operat atio io of th busi busine ness ss
huma huma reso resour urce ce deci decisi sion on maki making ng proc proces es an etc. etc.
an cust custom omiz iz it to maxi maximi mize ze user user sati satisf sfac acti tion on." ."
followed.
oo orde orde in
Target Market
websit an
rder food that they wish to urchas throug onli
system.
Cafeteri an restaurant wh wish to advertis thei food online
Unique Sellin
Proposition:
Up-to-date informatio on availabl food fo that da
User friendly interfac that direct user to th ordering proces
Lo
cost servic
Fas deliver service
fo
orde in
room.
sati factio
food online
they have
an
loyalty.
3. Vision
~~ 3.
Missio
ro id
th
as in rderin
to en re th proces
oo fo
ec me
aily on um tion in
or ef ecti
nd effi ie
ampu fo
nd co ld
tudent ne fa te
satisfaction by transferring th precis orde an online update information.
3.3 Objectives/Goals
in campus.
advertisemen fees. fo
rovi er in id ca
us nd
neighboring are
both caterers an customers.
Ke
to ucce
fo UT FQOD DE IVER
SYSTEM are:
High Qualit Conten
enus in artici atin catere
oo
ro id rs to
ak
ur
ge th latest menu an informatio regardin thei interest
ll th pote tial
er
Community
Credibility
Reputation
reputation
hi
in
system.
Advertisement
ti
Strengths:
Update in ormati
rega di
th me us vailable an
pecial ff rs
Weaknesses:
it
acceptance of th system
information. Limite ta ge
se
me iu
effectiv
ar etin ar li ited
Opportunities: th an
th
av to ex ct rivals
resulted th need of th system
accessin th system throug th net. te they will tell storie of thei experience usin th system Threats:
providin th system
isolated an ca no be acce ed
th users.
od
an
Se ic
PETRONAS (UTP This orta will provid
everal services to help cafete ia serv
paragraphs.
ta
acce
to it once th
have logged in to th
st m. Th adva ta es
this ad erti in
thi portal
Besides, this portal acts as an informatio platform to th students Throughout
otic th
abou th
afeteria
th
afeteria to ge th st de ts info me en
th da
th inco in events
ch as th operatio hour of acti itie
nd al
co pa
profiles of th cafeterias
er ic in UT Food Deli er Sy te
this ortal, tu ents ca
rows thro gh th
and
cafeteri representative will delive thos ordere food to respective students
in the
As
caterers/caf
th
owners
the system.
in
ystem.
is
I!
all additional menus.
11
7.0
rk
ng Pl
7. Marketin
Anaiysis Ma keti
deliverin
analysis is es ential to identify th
systems.
strategies fo ho
unde take
ajor competitor in th
ar et as es me
to identify th variou
th produc should be marketed to th customer
Sinc this produc is newl introduced in Universiti Teknolog Petronas
rd r.
heir uc es ul ke fa to that atis
mott 'h t, re
an
cu tome wa
ast' eliv ry sy tems In oc in
ependi
thei
on th
stem when
Pi
Pi
oc
th
ua ity of th
izza
re chin th ta ge mark
utti
th
with th
izza in therma co tain
co
UT
tu ents Pizz Hu
is
Pizz Hut, UT Fo
Delivering Servic
th
ould focu on th aspect qualit
of
be
becaus
everyone will
13
future.
7. Survey Result
Ppe
3ti .2times .1time
UTP.
14
mb
wa
2ti .1time
students take
grou as they ar ou main potentia customer
Very Dissatisfied
Somewhat
Dissatisfie
eith
isfi
no rall
dissatisfied Somewhat
atisfa io
Satisfied
Very satisfied
O.00%10.~O.OOOfiO.~.00%
Figure 3: Overal satisfaction rating with cafeteri in UT
15
ra in
45% 40% 35% 30%
25% 20% 15% 10
5% 0%
-
,---..-
0:--
.r:::;
stronglyAgree
~-~ yo
SomewhatAgre eu ra
;;>
Somewhat Disagree StronglyDisagre
st
variet of items
Fi ur 4: Qualit
it
inside
or th fo
ro ided in UT
efer nc to th Figure 3. an Fi
it so that
re .0 above, tu en
gest
food always ho an fres during th delivering process. Beside
satisfie with th services provided
16
C us to me r A cc ep ta nc e S u v e
o r U T P F oo d D e v e
Service
.No
Figure 5: Customer Acceptance Survey fo UT Food Delivery Servic
woul accept UT Food
fo
livery Servic if th servic impl ment
an they
fo
re
integr te select on of food inside nd outsid UT that ould be delivere at
addition with test research an assignment th implemen of this system coul brin
as to th stud nt an th
an sp nd th ir valu bl time do ng focusing
ri ng th
ar no re ll satisfie
re rv
ug oo ou de
it th qual ty of UT food
ha
T yp e o f o o
U T P S tu de n
lik.e
20.0076
15.0mb of foo
10.0mb
UTPStudents
like
5.00% 0.00%
Fi
re 6: yp offood UT St
ents li
25.84% respondent prefer Mala Food 21.35% respondent prefer Fast Food an 15.73% respondent prefer Mama Food From this survey it is important
customer becaus everyone ha differen an unique food choices.
7.
Ma keting Mi
compan will provid food delivering services to UT studen accordin to th food ordere vi th website. Th websit integrates food fo al villages inside
ca
wi pr mote th ir
en in th websit an th income enerated from this
website
18
students.
7.5 Customer Profil Subscription
deli re
Sectio
at heir re
ctiv
ffic
19
Elearnin that ha highly accessible by potentia customer
conver io rate from 'l oker to bu er an incr as th market share. hi
simple.
th
to tr
ts
da later.
poin system that offe specia promotions When customer reac certai points ue to hi
en oura
usag of this er ice, they coul
them to ta
in this servic ca be
le
everyone notice th existenc of this website.
nj
specia promotio
oo ta tic.
Location this business
ga
rd rs
re
il
on entrat on
gh
ro
rn
TP customers, th
nd distri
nitial plac to
rd rs us ng
re
ud fo he
ra
nd fm
ng re
ou
12
os fy
op ra r,
7a pe
r,
ud
orde at leas on hour before he delivery time Huma
TP
Resource
fe
fo
he will be charging
the deliveries.
8.
ic Requirementsand Asse Acquisitio
begi ou operations
24
Administration
Mr. Jaso
Decision Making
Record Keeping:
Communications:
IT Administration:
Anderson
9.3
Management
In th initia
ha
he th co
an is tart
ther
il
Marketin an Director of Informatio Technology Th Managing Director (MD) will be responsibl fo overseeing
ecisio
in th
om an
Th
will ns re th
th
er tion
th
modification to ensure th improvemen of th business
th fmancial record an accounting of th company. Thes record will
laws an regulation relate to th financ section.
te th
scop of this jo
il incl
eb it (s te ), an maintenanc
pr grammi al th
ai te ance
ar ware incl
in
th Computer Scanner, Printer, an Fa machine.
cu to er
both th cafeterias an al
26
th
tu ents
UT ar aw re
ou service. In
Managing Director
Information Technology
Managing Director ir ct
Fi ance :M
Delivery Personnel
ly th
mo it
th progre
ll
ir
li
of each departme
as well
Administrator
Director of Finance
fF
in
Administrative Tas
Accounting an Inventor
la dT
fM
kB
fM
Director of Marketin
Promotions
Technology Directo of Informatio
System Maintenanc
Technology Director of Informatio
We Serve Maintenanc
Technology Managing Director
Da to Da Operations
Figure 8: Administrativ Responsibilities
ia
th
ub tantia
dverti in
reve ue
50
Item
Category
InternetI>omain orporate Seal
Computers
IT
3,000
Other Miscellaneou
1,000
Total
6,280
er mont
Cost
Advertisement
200
Other Miscellaneous
200
Monthl budget
=RM50400
Firs si mont of main operationa income RM3000
st
nd
0us
0pe
RM3300
rd
0us
0pe
RM3600
0us
RM3900
th
RM4200 0u
ih
0p
RM4500 RM22500
Fi si mont of advertisemen revenu RM24000 ir
RM46500
30
On year
rojection:
RM48000
M 6
Tota Fundin
Funding requirements: RM
RM 107080
