Antipolo Star

ANTIPOLO STAR Marketing Analysis

Mancilla Geneca Jomer Cruz Badion Ana Christine Navarro 4-Tou03 October 23,2014

Prof.Sheryl B.Salazar

I.

Executive Summary Antipolo star resort at antipolo city is perched on the eastern end of the antipolo mountain with an endless vista of views over the rice fields of Teresa and the mighty mountains of the Sierra Madre Range.(Only at the star resort antipolo). Come and while away a day or night at our resort at antipolo, Relax on the 3000 square meters of manicured lawns,(Only at the star resort antipolo) Swim in our exclusive salt waterfall swimming pool or our new Kiddies pool complex,(Only at the star resort antipolo) Rock or croon to the music coming from the "Sawali Stage" and learn to sing like a Star.(Only at the star resort antipolo). The only commercial saltwater swimming pool in a resort at antipolo city , it's just like a health spa, softens your skin and hair, no more sore eyes or skin allergies.

History Two years ago the place where antipolo star resort located is filled with bamboos, slowly they clean it for 7months and cultivating the property by its portion. Antipolo star started to open 2nd week of january 2014. There are 4 choices names to be named to the resort. One is the BLUEMOON, second is the HARD ROCK, third is the OVERLOOKING BIG SKY and last is the ANTIPOLO STAR.

ORGANIZATIONAL CHART

 GENERAL MANAGER  ROOM OPERATION & GUEST SERVICES  Reservation  Front Desk  Housekeeping  Security  Engineering  Food and Beverage  Food production  Room Services  Convention&catering  Human Resouces  Employee  Recruitment  Benefits manager  Training  Accounting and Marketing  Assistance controllers  Finance operation  Sales Manager  Purchasing  Food&Beverage  Controller Credit System

I.

Marketing Analysis  Target Market

 Swot Analysis

Rates Morning 8:00am to 6:00pm

Adults Children (4 feet under) Umbrella Table (6 pax)

P170 P140 P600

Small Kubo (10 pax) Large Kubo (20 pax) VIP Gazebo (35 pax) Pavilion (70 pax)

P950 P1450 P2950 P5350 Night 8:00pm to 6:00am

Adults Children (4 feet under) Umbrella Table (6 pax)

P190 P160 P750

Small Kubo (10 pax) Large Kubo (20 pax) VIP Gazebo (35 pax) Pavilion (70 pax)

P1250 P1950 P4200 P7600

POOLS  SALTWATER POOL The pool water is pumped through the pool filtration system and then passes through special electrode plate that converts the salt in the water to “sodium hypochlorite gas” this sanitizes the water as it passes through the system so that the water flows back to the swimming pool is fully sanitized of all germs and nasties. the pool is about 4 ft to 5ft only.

 Kiddie pool complex We have dedicated the Pool for little kids only, not allowed in if you are over 4 feet, that way no bully boy tactics and pushing around the little ones. Only the guardians or yaya of the kids will allowed.The pool is about 1ft.

 Water Slide

 Cottages

Small kubo – has the capacity of 10 persons. It contains small locker room and 2 outlet.

Large kubo – has the capacity of 20 persons. It contains small locker room and 2 outlet.

Pavillion – has the capacity of 70 persons and contains 2 showroom below

 Amenities Convenient Store

Sawali Stage

Overlooking View Area

Barbeque PIT

 PLACE & TIME Antipolo Star Resort Is located at, Sitio Payong, Brgy Dalig,Antipolo 1870. The Resort is closed from 6am to 8am and from 6pm to 8pm for maintenance and cleaning, Guests are requested to vacate the Resort either by 6am for night guests or 6pm for day guests. Guests are urged to take note of these times that proper maintenance can be performed on the Resort and swimming pools.  HOW TO GE THERE  Directions: - From EDSA SHAW- Jeepney or UV express transport , any Antipolo - Tanay jeepney, alight at the end of the Avida homes on the right just before the road goes down the range towards Teresa, get a tricycle from across the road, they know where we are !!

 From Cubao, Quezon City: Take LRT station from Cubao to santolan. Take a jeepney or UV express transport from Santolan to Antipolo Cathedral. Ask the tricycle Star Resort Antipolo at Sitio Payong Brgy. Dalig  By your own transport; GPS co-ordinates 14°33'55.47"N 121°11'43.97"E ask for Star Resort Antipolo Sitio Payong, Brgy Dalig near Avida Subdivision!  Thanks! And have a safe trip.Resort  When only the best will do, Star Resort Antipolo. See you at the Antipolo Star Resort.

 ADVERTISING STRATEGY

 PROMOTION STRATEGY The antipolo star resort have a promo depends of months.Another promotion strategy is the membership the regular discount applies to 4 members of your family only.

As part of your memberhip you will be informed by email when we are holding special events at the resort like free Bands, Full Moon party itinery, Battle of the bands etc. Also the RAFFLE PRIZES for members only, announced during the holding of Special Events. (e.g. monthly full moon party, musician jam session nights, art and craft weekends,etc.  PHYSICAL ENVIRONMENT

 IMPLEMENTATION

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THERE WILL BE 3 MORE POOLS ONE IS INFINITY POOL AND THE TWO ARE BIG POOLS THERE WILL BE PRIVATE ROOMS WITH POOL ROOMS FOR TWO OR MORE SOME OUTDOOR ACTIVITIES

 CONTACT US  Antipolo Star Resort, Sitio Payong, Brgy Dalig Antipolo 1870 Email: [email protected] Landline: 027827282 or 7828284  Smart: 09995140887  Sun: 09227399507