Strategist Answers 208 What is the connection between GM’s Chevy Volt cars and the BP Gulf oil spill? General Motors took the oil-soaked booms from the BP Gulf oil spill and recycled the ones made of polypropylene to make the air baffles for its new Chevy Volt cars Every week analysts of this firm offer stock tips at a gathering called “The trading huddle”. Some traders who make bets with the firm’s own money also attend it. Name the firm. Goldman Sachs The employees of which company have the phrase “Student of Lickonomics” on their uniforms? KFC In the 1980s, the officials of this company looked for a designer who could help establish the firm as a world-class company. They created seven projects code-named after the Seven Dwarves on which the new design language was to be applied. Name the company and the designer. Apple Computers’ call for designers resulted in The Snow White design language, developed by Hartmut Esslinger of Frog Design The MD of an Indian company is opening a homeopathy cum yoga clinic, a first of its kind in the world. He uses the principles of homeopathy to run his firm. Name him and his company. Rajiv Bajaj, MD of Bajaj Auto Which brand was the inspiration for Banglorean V Siddhartha who founded Café Coffee Day? German Coffee chain Tchibo Name the electronic invention by a Chinese pharmacist in 2003 that prompted the company he worked for to take on the product’s brand name. It received the first international patent in 2007. Hon Lik of Ruyan Group Holdings invented the world’s first electronic cigarette.His company was earlier called the Golden Dragon group. This person was the grandson of Napoleon Bonaparte’s youngest brother. He sowed the seeds to establish which famous organisation in the US in the early 1900s? The FBI (Federal Bureau of Investigation) was established in 1908 by US Attorney General Charles Bonaparte What does the phrase “triple bottom line” mean and who coined it? Triple Bottom Line was coined in 1994 by John Elkington, founder of the UK-based consultancy SutainAbility. It was a measure of the profit, people and planet. People and planet denote a company’s responsibility towards the society and the environment.
207 The US patent office issued a patent called the “361 patent” to this company. The business model which led to Google’s success was copied from this company. Name it. The patent mechanism, which allowed the search engine technology to be combined with text ads and an ad placement mechanism, was pioneered by Overture. Google settled a suit with Overture by paying them. This Dutch merchant in 1609 committed an outrageous act which led to the first stock exchange regulation. It led to a ban on this kind of activity for some time. He is also linked to the discovery of Cape Hope. Name him and the trading activity that was banned. Dutch Merchant Issac Le Maire, a sizeable shareholder in the Dutch East India Company, sold more shares than he held which led to the ban on short selling on the Dutch exchange. The “Date” and “The Entrance” are which brand’s ad campaigns? Heineken Newton, Envoy and ____ Pilot. Fill in the blank and name the manufacturers of these brands that fall in the same product category. Newton was the first PDA to be launched by Apple, Envoy was launched by Motorola and the Palm Pilot was introduced by Palm Inc. Newton and Envoy failed whereas Palm Pilot had a successful run. Which billionaire is nicknamed “the tractor” and why? Brazil’s Rubens Ometto is listed in Forbes as the world’s first Ethanol billionaire. His ability to crush all challenges (government, family and business) in his way earned him this nickname. This poster created by Francis Tipton Hunter during the Great Depression features a little girl watching over a litter of kittens — with the aid of a flashlight. It proved so popular that reproductions suitable for framing were offered to readers who responded by sending in 70,000 dimes. This created history and a brand’s logo, which is still in use today. Name it. Eveready’s “Cat With Nine Lives” symbol is still in use. The affordable variety of this product was introduced by Charles Goodyear in the 1850s which was followed up by an improved version called ‘Fromm’s Act’. Name the product. Condom Which company had launched a soap by the name ‘Ganga’ that failed to take off in the market? Godrej Soaps Even today the postal department has to use foot runners or dak runners in some parts of the country to transport and deliver mail. Identify the place. Leh in J&K
206 The King’s Speech, the Oscar winning movie, paid tribute to King George VI’s triumph. Name the writing instrument brand that has come out with a special edition in his honour. Krone Name the fastest-selling consumer electronic device in history according to Guinness World Records, and why is it so?
Microsoft’s Kinect Xbox. The first consumer device that can “see in 3D” is a big hit with hackers, who are quickly turning the Kinect Xbox accessory into a motion-sensing technology for a range of applications. The title of one of the short stories written by Francis Scott Key Fitzgerald is also the name of a multinational brand. Name it. Head & Shoulders from Procter & Gamble What is common to Hot Potato, Chai Labs and Parakey? All are companies acquired by Facebook With what is the Ghostwriter brand connected? The Ghostwriter is the smallest autopen manufactured by Automated Signature Technology. Most US presidents have used it. Who is known as father of the Walkman, the portable personal stereo cassette player, and why? German born Brazilian Andreas Pavel developed a “Stereobelt” in 1972 and though he didn’t succeed in commercialising it, he patented it in several countries starting 1977. Sony introduced the Walkman in 1979 and after two decades of litigation settled for a multimillion dollar payment along with the royalties from Walkman sales. Who now uses the base line and logo “The Do Inside”? Lenovo along with its alliance partner Intel What is the term used to describe the act of helping people buy where they connect and connect where they buy? Social commerce When the name of this company is translated in English it is interpreted as “magnificent act” or “China can”. Name it. Huawei
205 This late animal celebrity was found on postage stamps. Tens of thousands of bank ATM cards featured its face. A candy maker used to churn out more than a million replicas of it as gummy candies a day. The zoo in which it stayed was listed in the local stock exchange and showed profits during the years of its existence and as a brand it generated more than $140 million in business. Name this celebrity and the place it inhabited. Polar bear Knut who was housed in the Berlin Zoo from 2007 to March 2010 Which Indian company owns the brand X-Men that is also the title of a movie based on Marvel Comics characters? Marico International. The X-Men brand is available in Vietnam. Recently, in the annual shareholder meeting of a global company, its brand mascot, which was rebranded as a balanced active lifestyles ambassador, was axed. Name the brand and its mascot. McDonald’s Ronald McDonald Which company posted fake financial numbers on its website during a meeting with its bankers as an April Fools Day prank? It went public in the same year. Google Who is supposed to have said: “Those who sit in stock exchanges shout at one another and think themselves civilised”?
Jawaharlal Nehru The prime minister of which country made the world’s first commercial GSM call and when? The world’s first commercial GSM call was made on July 1, 1991 in Helsinki, Finland over a Nokia-supplied network, by then prime minister of Finland Harri Holkeri, using a prototype Nokia GSM phone The book titled Car Guys vs Bean Counters is about which company? Also name the author. Car Guys vs Bean Counters is a book by Bob Lutz on GM Whose ad campaign and base line is ‘Keep Climbing’? Delta Airlines Who is moving the Supreme Court seeking income tax deduction for expenses incurred on heart surgery, wherein he has put forth that the heart should be treated as plant and the expenditure incurred should be classified as current repairs? Shanti Bhushan, the lawyer who is a member of the Lok Pal Bill drafting committee Identify the internet company bought out by a Fortune 500 giant by their logos and name the new entity they have formed together. Kosmix, a web categorisation engine that organises the internet into topic pages, was bought over by Walmart to form @Walmart Labs. Kosmix was founded by Venky Harinarayan and Anand Rajaraman in 2005.
204 What term (named after an actress) is used to describe an internet phenomenon that happens when a person or company tries to suppress a piece of information and, in so doing, unintentionally popularises it? The Streisand Effect. Named after actress Barbra Streisand because of her unsuccessful 2003 lawsuit attempting to remove photographs of her Malibu home from the web — which of course had people flocking to the site that hosted the pictures. What has been set up by an investment boutique based on an academic study by Johan Bollen, Huina Mao, and Xiao-Jun Zeng that established the connection between emotion-related words appearing in Twitter posts and subsequent movements in the Dow Jones Industrial Average? The world’s first Twitter-based hedge fund launched by Derwent Capital Markets in May 2011 Which brand hosts parties at night clubs around the world as part of its global marketing campaign to promote its casual range by dubbing the events as ‘After Hours Athletes’? Puma Name the brand that launched an ad campaign in India urging men to ‘whiten’ their faces by releasing a Facebook application that allows them to upload their photos and then “transform” their profile picture by lightening them — much like it promises its new lightening cream will do. It has sparked international controversy. HUL’s New Vaseline Which brand’s base line is “Soul of India”? Saregama, the RPG group music company Which company owns the oldest sugar factory in India? It is currently test marketing its new product — flavoured sugar. EID Parry. Its sugar plant in Nellikuppam is the oldest sugar factory in India.
The founder of this company was born in Germany in the early 1800s. Quite apart from his trade as a druggist selling medicines, seeds and mustard, his interest in oil lamps led to a flourishing small business manufacturing liquid gas. One of his inventions/ product was a boon in Switzerland when it was plagued with infant mortality during the mid 1840s. Name him. Henri Nestlé Which is perhaps the only paper in the world which is still written by hand? The Musalman, an Urdu newspaper from Chennai The founder of which successful dotcom wanted to create a low-cost Mars mission after selling his company? Elon Musk, founder of PayPal and currently owner of Tesla and SpaceX
203 What is the term used to describe software or hardware that is announced publically and actively promoted by a vendor even though it does not exist? Vaporware This Indian company began production of this product in the 1950s — when Prime Minister Jawaharlal Nehru described it as a symbol of India’s independence and industrialisation. It stopped production in 2009 due to obsolescence. Name the company and the product. The product was invented in 1867. Godrej & Boyce and typewriters Which product adorns the legendary Madras stripes that are hand-painted by two brothers for all of its production that rolls out of the factory? This tradition is being maintained since 1901. Royal Enfield Bullet motorcycles Which multinational launched an ayurvedic digestive candy brand called Chatpat Churanet in the late 1980s that failed? Procter & Gamble Name the restaurant in India that is considered as the first one to use iPads as menu cards. Worldwide this phenomenon is catching on like wild fire. iKoh Thai restaurant at the Intercontinental Marine Drive in Mumbai Which business school’s base line is “Get the Smith Effect”? University of Maryland's -- Robert H Smith School of Business. Its website is called smitheffect.com. What is and who has funded a Panic Button app for cell phones? Predominantly, can be used on Blackberry and low-end Nokia phones. The Panic Button is an app that allows activists to send a text message for help which does not show up in the call log What is common to Nokia and the popular mobile game Angry Birds? Like Nokia, Rovio, the mobile gaming company that developed Angry Birds, too is headquarter in Espoo, Finland. Which Indian government agency’s motto in Sanskrit reads Kosha Moolo Dandaha? It is taken from Kautilya’s Arthashashtra. The Income Tax department. The Sanskrit phrase means "Revenue is the backbone of governance"
202 What is common to Albert Einstein and Ramalinga Raju, founder of Satyam Computers? Initiatives launched by them have created a lasting impression. The International Rescue Committee (IRC) that responds to the world’s worst humanitarian crises was founded in 1933 at Albert Einstein’s request. Ramalinga Raju had set up the Emergency Management and Research Institute in 2005 in Andhra Pradesh, which has now spread to 11 states in India. Identify this celebrity who is a brand ambassador for Yahoo! and Adidas. A perfume made by Coty and the largest-selling contraceptive in China are also named after this celebrity. Name him. David Beckham Who said: “Management courses for people without a few years of management experience are a waste of time”? Peter Drucker Which brand has launched the world’s first 3D TV that does not require the viewers to wear glasses? Toshiba The home page of a company reads “_________ from San Francisco, California, making the web more interesting since 1999”. Fill in the blank with the company’s name and also name its current owner. Pyra Labs, the company that coined the word ‘blog’ and introduced the service Blogger This CEO was uninterested in the human resources department of his company and is known to deliver a sermon on the “difference between a janitor and a VP” every time an executive reaches the VP level. Name him. Steve Jobs of Apple In 1969, the head of an Indian business group offered the presidentship of the workers union of one of his group companies to a trade union leader. In 1978, the reverse happened when the same trade union leader offered this businessman the chairmanship of a PSU in order to nationalise his company. Name these two persons. JRD Tata and George Fernandes If Youku is the Chinese equivalent of YouTube then what is Taobao.com the equivalent of? Amazon.com What is common to Chopin Vodka, Miami Cruise lines, Hublot watches and Les Echos, the French newspaper? They are all part of the luxury business group LVMH (Moet Hennessy Louis Vuitton)
201 Name this brand which describes itself in this manner: “After 5 burglaries, 1 office dog, 9 Christmas quizzes, 12 nights spent in the warehouse, 1 consignment of refugees arriving with a clothes delivery, 4 office moves, 2 venture capitalists, 6 awards, about 20 fantastically annoying customers, a couple of crooks, a great team spirit, bucket loads of sweat and even more laughs, we’re still here. Boden, the UK apparel brand, chose Indian apparel maker Centex to supply stoles for Prince William’s wedding What is common to Pakistan’s Lt General Ahmed Shuja Pasha, Mahendra Singh Dhoni, Wael Ghonim, Hillary Clinton and Larry Page? All were featured in Time magazine’s 100 most influential people in the world for this year
Which 2011 model car has door handles that are invisible? The Cadillac CTS Coupe What is the term used to describe a group of penetration testers that assess the security of an organisation, which is often unaware of the existence of the team or the exact assignment? Red Team. It was used by the CIA recently to zero on Osama bin Laden in Pakistan. Which company invited a board of sports fans to brainstorm how it might enter the sports business and eventually launched a product called Stadium Vision? Cisco Who has written about how we can use ancient Hindu and Chinese frameworks for change to become more effective innovators by navigating five phases of change? The five phases being metal, water, wood, fire and earth. Kaihan Krippendorff, business strategist and author of the book The Way of Innovation This company is credited with five major inventions in the financial world and is known to have forgone a particular line of business over a patent dispute in the late 1800s. It said that it saw no future for a toy product that would require two users. Name the company and the line of business it moved out of. Western Union and the telephone business Name the child model who was part of the Boost advertisement with Kapil Dev and later went on to become a member of the Indian cricket team. Nikhil Chopra Which Indian state has the distinction of setting up the country’s first education board? The Uttar Pradesh Board of High School and Intermediate Education was set up in 1921 which was the first of its kind Sikorsky, now a United Technologies company, which makes the Black Hawk helicopters
200 This brand gets its name from Turkish meaning black stone. Recently it launched a limited edition version of its products inspired by Lord Venkateshwara of Tirupathi. Name the brand and the series. The Swiss writing instruments company Caran d’Ache has launched a limited edition silver pen collection called Balaji Under which American CEO’s 20-year tenure did his company’s stock beat the S&P index by 2,792 per cent? Jack Welch of GE This invention by a subsidiary of a Japanese car manufacturer way back in the mid-1990s is now gaining a lot of popularity and is being used across the world thanks to camera-based cell phones. Name the invention. The QR or Quick Response Fill in the blanks and identify the brands from their corporate anthems. Ever Onward _______, Ahhhh! _______, and ________ Fast Forward. Ever Onward IBM, Ahhhh! Fujitsu and Texas Instruments Fast Forward
The chief scientific officer of this UK-based company was walking the streets of the US and became curious about what all the blobs on the sidewalks were. He quickly realised what it was and challenged by his wife, decided to do something about it. On the seventh attempt, he created the perfect ingredient that gave it removability and degradability properties. Name this product which is the first of its kind. REV7, the world’s first non-sticking chewing gum Name these two famous education institutions, one named after a breakfast cereal and another after a toothpaste brand. The Kellogg School of Management, North Western University in Evanston, Illinois and the Colgate University in Hamilton, New York What is common to these first skyscrapers of Mumbai — the Air India Building, Express Towers and Oberoi Hotel — all built in 1972? All of them were air-conditioned by Blue Star Moblin + ______ = MeeGO. Fill in the blank and also name the companies that own the respective brands. Maemo. Intel’s Moblin and Nokia’s Maemo mobile platforms based on Linux were merged to form MeeGO What did Dennis Crowley and Naveen Selvadurai found in 2007? Foursquare, a location-based mobile platform
199 Morgan Stanley bailed out this company in 1993 when its IPO for Rs 13 crore was undersubscribed. Name it. Infosys This person was the author of two books, wardrobe adviser to George Bush (Sr) and one of the world’s most famous models became synonymous with the brand he advertised for. He was a creation of Leo Burnett in the 1950s. Name him. William Thourlby, the original Marlboro Man What is common to Sikkim Bank, Belgaum Bank and Miraj State Bank? They were amalgamated with Union Bank in 1999, 1976 and 1985 respectively The present managing director and CEO of which technology company in his previous role at the World Bank was responsible for the bank’s decision not to finance Enron’s ill-fated Dabhol project in Maharashtra? Vineet Nayyar, MD & CEO of Tech Mahindra What are Golden Eye and Blood Stone? Official 007 James Bond video games It was initiated in 1865 and is informally known as The Knowledge. Brain scans have found that people who complete “The Knowledge” have a larger hippocampus compared to others. What’s The Knowledge all about? The Knowledge is an in-depth study of a number of preset London street routes and places of interest that taxicab drivers in that city must complete to obtain a licence to operate a black cab Who said: “Unless structure follows strategy, inefficiency results”? Alfred Chandler, a business historian and management thinker
This brand was launched on June 2, 1953 as a tribute to Queen Elizabeth II on the day of her coronation. It was named after the traditional 21 gun salute. The Royal Salute whisky launched by the Chivas Brothers Who sold colour TVs in four flavours namely mint green, cherry red, lemon yellow and berry blue? Onida, through its TV brand called Candy
198 This breath mint brand, established in Europe in 1927, is in many ways responsible for the birth of a $9 billion online company. Name both of them. eBay and PEZ, the Austrian candy Which brand was “Emotionally Yours” and is not so now, why? It was the baseline of Sahara Airlines that merged with Jet Airways in 2008 This Baker scholar from Harvard, nearing his 70s, is popular for his eccentric lifestyle. He recently bought his own apartment but otherwise lives out of a suitcase and his clothes come in courier. Global corporations consult him. Name him. Ram Charan Who advertised for his brand using the line: “I liked it so much, I bought the company”? Victor Kiam, president and CEO of Remington Products, a maker of razors and hair care products. He literally liked its razors so much that he bought the company. His first product was an FM tuner and his last acquisition was an international news magazine. Name him. Sidney Harman, founder of Harman Kardon, who bought the loss-making Newsweek magazine before his death This company was formed by a couple and their friend who authored a book while exchanging views on this business. The employees are designated as ministers, customers as citizens and retail outlets as embassies. Name the founders and the company. Republic of Tea, founded by Mel Ziegler, Patricia Ziegler (also founders of Banana republic) along with Bill Rosenzweig Which airline in the late 1960s established a waiting list for tourists wishing to fly to the moon? About 90,000 people signed up. Pan Am What is common to the Indian magazine Femina and Lonely Planet published in Australia? BBC Magazines, the publishing wing of BBC Worldwide, has a stake in both of them Name the concept which means that businesses often need to reinvent how they add value as industries and their markets change. Also mention its propounder. Value migration, a concept introduced by A Slyvosky
197 Which brand plans to release a game in which the players will move a ball through an obstacle course using only the power of their minds? Opponents at play must use headsets that pick up brainwaves to levitate and move the ball to opposite ends of the board. Mattel’s Mindflex Dual to be launched in August 2011
Which brand’s label proclaims that the product is made from “tension free” cows? Desi ghee from Organic India During the mid-1980s a pioneer in this business started a retail chain and named it after Italy’s largest newspaper. Name the retail chain and its founder. Howard Schultz quit Starbucks in 1985 and started a coffee house chain by the name IL Giornale because Starbuck’s owners were not convinced with the espresso bar concept. Subsequently, Schultz acquired Starbucks and rest is history. During the 2006 Soccer World Cup a brand renamed itself “Believe” in support of the English Football team. Name the brand. Mars chocolate bars Out of the seven brothers who founded this company one was a painter while the others were involved in engineering. The painter brother designed the company’s trademark logo by borrowing the idea from the statue of Neptune located at the city square in Bologna. Name the brand. The Maserati’s Trident When innovation and imitation unite for strong strategic purposes, the result is _______. Fill in the blank and also name the person who coined this term. Imovation. Oded Shenkar, a management professor and author of the book Copycats. Which brand was allowed to start its sales in India in return for mangoes being permitted to be sold in the United States? Harley Davidson Which Indian brand launched in 1989 is being revived now with an Indian Olympic Gold medalist as its brand ambassador? The Alpha Luggage brand from VIP has roped in boxer Vijender Singh as its brand ambassador Which brand is sometimes informally called MickeyD’s? McDonald’s
196 Who owned the brands Courier and Kin? Microsoft. Courier was a tablet and Kin a smart phone. This hotel’s bed has not only attracted customers to come again, but has made many of them to ask if they could have such a bed in their homes. Now the hotel goes to customer homes to set the bed up and train them on how to make this special bed. Name the hotel chain. Westin In the late 19th century what product was delivered in bullock carts with “hogsheads”? The consumers were mostly defence personnel. Beer What is common to Reader’s Digest, UB Group and ASUS, the Taiwanese company?
Pegasus, the Greek mythological creature. It’s a part of both Reader’s Digest and the UB Group’s logo. The name for ASUS is derived from it. This annual meeting is being held since 1984 mostly in Germany and it features a variety of lectures and workshops on technical and political issues. It is organised by volunteers called Chaos Angels. Name it. The Chaos Communication Congress Whose baseline is “We try harder”? Avis Worldwide, the car rental company Connect Hanadi Zakariya Hindi, the first woman pilot of Saudi Arabia, and Citigroup, and what do you arrive at? Prince Alwaleed bin Talal Al Saud. He paid to train the first Saudi woman pilot and is also the largest individual share holder in Citigroup. What is common to the brands Adobe, Isuzu, Avon and Nokia? They are all brands named after rivers Which brand has introduced India’s first 3D cell phone? Spice Telecom
195 Which company can be identified with this copy, “We’ve just opened office by not opening an office”? Berkshire Insurance India Which airport is the first to open a permanent library in its premises with over 1,200 books in 20 languages? Schipol Amsterdam In the late 1880s, the founder of this 120-year-old brand set out to fulfill a lifelong ambition of building his factory with the help of his seven sons and two daughters. Completed in a year, the product’s roll out began on the Christmas day. Name the founder and the brand. (It’s the world’s most awarded brand). William Grant who founded the single malt whisky Glenfiddich What is the connection between the politician George Fernandes and the brands Dixi, Double, Campa, Crush and Nova? All are Indian cola brands that came out in 1977 after George Fenandes as a minister forced FERA regulations on CocaCola, which then withdrew from India In the early 1980s, two lawyers from Lego politely informed a 12-year-old that if he persisted on using the name ‘LEGOLAND’, he would be guilty of trademark infringement. Intrigued by the idea that someone else and not he had ownership and total control of his favourite toy’s name, he decided to open his own advertising agency. Name this person. Martin Lindstorm Who has trademarked the line “Progress is everyone’s business”? Goldman Sachs What was devised by researchers at DuPont and Remington Rand to manage the complex business process of shutting down plants for maintenance and then restarting them?
Critical Path Method (CPM), now a commonly used project management tool Name this American fast-food chain that opened its first outlet outside North America (in Bahrain) in 1984 and is one of the world’s largest now. Subway Which famous fashion brand has christened its fashion awards as “The Button”? Mango, the Spanish brand
194 This company has been a rumoured takeover target 21 times and its name in Hawaiian means ‘intelligent’. Name it. Akamai What is common to these brands: Ferrari, Ford Mustang and Porsche? Prancing horses are part of their logos She is India’s first female brew-master who incorporated her company in the late 1970s. Her 3,000 sqft garage was her first office and her first employee was a car mechanic. Identify this person and the company she founded. Kiran Mazumdar Shaw, the founder of Biocon, Asia’s largest producer of insulin What kind of branded styles are Hillbilly, Circus, Snowga and Acro? Different branded styles of yoga that are being trademarked in the West The first airport hotel was built in the US 30 years before Hilton Hotels established one at the San Francisco Airport in 1959. Who built this hotel and at which airport? Henry Ford was watching travelers arrive at the Ford Airport on Oakwood Boulevard in Dearborn. He realised the passengers had no place to eat or sleep closer than Detroit. So, he commissioned the famed architect, Albert Kahn, to design one of the world’s first airport hotels, The Dearborn Inn. This person beat a heart attack, advanced stage cancer and a stroke all in three years and introduced the concept of disruptive innovation to the business world. Name him. Clayton Christensen, Harvard Business School professor, who wrote the book The Innovators Dilemma in 1997 Fill in the blank and name the person who said this: “One could buy two ____ for the price of one Banni buffalo.” Nano cars. Statement made by Narendra Modi, chief minister of Gujarat. What did the Kumar Mangalam Birla Committee, Narayana Murthy Committee and JJ Irani Committee review? Corporate governance in India During the internet boom years (1998-2000) who was called the Queen of the Net? Mary Meeker, a technology analyst from Morgan Stanley
193 On Facebook, in December 2008, by an Australian law firm Meyer Vandenberg on a couple who failed to keep up repayments on a $150,000 loan they had borrowed from a mortgage provider.
This commodity was discovered by the time of the Guptas, around 5th century AD. Buddhist Monks carried it to the Far East and Arab entrepreneurs took it to west Asia and Europe. India is its second-largest producer and consumer in the world. Name it. Crystallised sugar The name of the mascot Uncle Pennybags was changed in the late 1990s after its founders conducted research and found that it was not a memorable name. By what name is it now known today? Mr Monopoly, mascot for the board game Monopoly Which bank note has the record of having the most number of zeros? The $100 billion note issued in Zimbabwe in 2008 which was enough to buy three eggs at that time due to high inflation To whom did Ramakrishna Dalmia, once the third richest person in the country, after DN Tata and GD Birla, sell the Old Lady of Boribander in order to recover his monies? The Times of India was sold to his son-in-law Shanti Prasad Jain. The TOI building was known as the Old Lady of Boribunder. Which law is also known as the Bikeshedding or Bike shed effect? Parkinson’s Law of Triviality Where and when was a squash tournament held in a shopping mall for the first time in the world? The JSW-SDAT-WSF mixed team World Cup was held at the Express Avenue Mall in Chennai in March 2011 Where would you find the world’s most southerly-located ATM machines and which bank manages them? The ATMs located in the McMurdo station in Antarctica, managed by Wells Fargo Bank What term was coined in January 1999 by a consultant on electronic information design (information architecture) in her article, “Fragmented Future”? Web2.0 was coined by Darcy DiNucci
192 Name this brand that is celebrating 100 years of its existence this year and has enlisted the pop star Rhianna to lend her voice to its new ad campaign and is also sponsoring a couple of her tours. Nivea cream Name the car designed for the European market by an Indian company which has a zero turn drive and innovative scissor door system. Tata Pixel Link the following and identify the person: Hungarian journalist; escaping the Nazi threat; supplier to the RAF; and the Inventor’s Day celebrated every year on his birthday in the country he adopted. Laszlo Joseph Biro, the inventor of ballpoint pen, who died in Buenos Aires in 1985. Argentina’s Inventor’s Day is celebrated on Biro’s birthday, September 29. This brand was introduced in the mid-1970s with a simple name that is pronounced the same in every language along with a blue and gold flag for its logo. In 2009, it launched its first common global advertising effort. Name it. Visa International
Who was recently sacked because the CEO of his company watched a 42-second-long video of his drunken “I love Hitler” tirade and took a decision to sack him in the next 42 seconds? John Galliano, former Christian Dior designer Which brand promotes itself with the base line ‘Who are you inside’? Crusoe, the men’s designer innerwear brand, launched by Jaganath Textile Company, Coimbatore Which brand gets its name from a situation in an oriental board game when all the opponent’s stones are threatened with capture? Atari, the Japanese gaming company, derives its name from the Japanese board game called Go. Which journal is considered as the world’s first business publication? The Economist. It was founded in 1843 by a Scottish Hat Maker James Wilson. Who was the first woman CEO in the Fortune 500 list of US companies and when? Katherine Graham, CEO of The Washington Post, was featured in 1963
191 Name this supply chain game played by up to four people with an objective to minimise the total cost for everyone in the supply chain by maintaining low stocks but managing to deliver all orders. It is named after a beverage. The Beer Game, designed by the supply chain forum at MIT Which company in India used to call its management trainees ‘pupils’? This company began its operations from a leased office on Radha Bazar Lane located in one of the metros. ITC “The five forces would be generally worse, as the internet made information more freely available helping buyers and increasing rivalry. The internet also potentially reduces long-term barriers to entry.” Whose thoughts are these? Management guru Michael E Porter The book titled From the Brink of Bankruptcy tells the story of which company? DCM (Delhi Cloth Mills) In the late 1990s, two graduate students at Stanford University approached a dotcom company — one of the top ones then — to sell the technology they developed for $1 million since they were unable to concentrate on their studies. The CEO tried to negotiate them down and later refused their offer. This CEO also is known to have thrown out venture capitalist Vinod Khosla out of his office. Name the students, the CEO and the company. Excite’s CEO George Bell refused to buy Google from Sergey Brin and Larry Page in 1999 for a meagre $1 million. This person compiled one of the first French dictionaries and also was responsible for introducing tobacco to France. What is named after this person? Nicotine is named after Jean Nicot of France What’s the connection between The Jammu and Kashmir Bank, M Pallonji and Co and the Peanuts comic characters Snoopy and Charlie Brown? MetLife India. J&K Bank and M Pallonji are joint promoters of MetLife India.
This character turns 50 in March this year and has a Facebook page too. He is a star in an Oscar winner for 2011 and is trying to win his girl back after his 43-year relationship ended some years back. Name the character. Ken, Barbie’s boyfriend, is a star in Toy Story 3 Whose baseline reads “Absolutely everything” and claims to be the world’s second largest in its business? GetJar, the world’s second largest apps store with over 1 billion downloads after Apple’s App Store.
190 Name the Indian businessman and nationalist who was the first to enunciate the “drain theory” in the 1860s. He argued that the basic cause of India’s poverty was drain of wealth — excess exports over imports. Dadabhai Naoroji Tata What do you get by connecting Partners, Ethos, Arabica and Howard? Starbucks. Employees are called partners, Ethos is its charity bottle water brand, Arabica is coffee and Howard Schultz is its CEO. Who has launched brands named after the Latin dance forms Salsa and Chacha? HTC phones with features that enable social networking easily What is now being called a white, orange, purple, orange with purple stripes and green with orange stripes badge event? The World Economic Forum held annually at Davos. Colours of badges that are issued to the attendees. The founder of this erstwhile brand left school at the age of 13 and set up a coffee grinding business by borrowing Rs 100 from his sister in the early 1900s. His nickname was Polly and his bronze bust can be found in the headquarters of his competing brand. Name the person. Pestonji Edulji Polson, founder of the Polson brand of butter Whose suggestion that before business structure is defined, the business strategy itself must be clarified, fed into McKinsey’s concept of strategic business units? Alfred Chandler An advertisement which lasted less than a minute showing tipsy Scotsmen in kilts was projected onto a building in New York’s Herald Square way back in 1897. It was the first ever filmed advertisement for a beverage. Name it. Dewar’s Scotch whisky Which company believes in using “uncommon sense” as its unique competitive advantage? Marico Whose baseline reads: “Now you know everything”? BigChampagne
189 1. Which experience during the 26/11 attack in Mumbai has been made into a case study at Harvard Business School? Also name the management concept being related to it. The Harvard study is called “Terror at the Taj Bombay: Customer-centric Leadership”. It centres on “why did the Taj employees stay at their posts, jeopardising their safety in order to save hotel guests”.
2. Ambuja Cements is linked to the “I Can” phrase and philosophy. Which company uses the baseline “We Can”? ca technologies (Computer Associates) 3. Who said this: “You can’t be too fuzzy… You’ve got to stay positioned cleanly in the mind”? Al Ries and Jack Trout
4. Which bank in India has opened its first lock-free branch and why? UCO Bank at Shani Shinganapur in Maharashtra 5. Which brand came out with a book titled We Love Hair to commemorate 111 years of innovation and its existence? Schwarzkopf, the German brand now part of Henkel 6. Whose wines are aptly named Director’s, Archimedes, Director’s Cut and Sofia? Wines from Francis Ford Coppola’s winery in California 7. Way back in the mid-1960s this brand produced the largest sweet in the world weighing 64 kilos and was exhibited at New York. Name the brand and its current owner. Halls, now a Cadbury’s brand 8. An advertisement based on George Orwell’s 1984 was shown at the 1984 Super Bowl game to launch a product. This year a rival rolled out an ad campaign at the Super Bowl on the same theme for a similar product. Name the two companies and their products. Apple’s launch of Macintosh in 1984. Motorola used the same theme to take a dig at Apple’s iPad while introducing Tablet Xoom 9. Which alcoholic beverage gets its name because of Prince Charles Edward Louis Philip Casmir Stuart, commonly known as Bonnie Prince Charlie or the Young Pretender, was the Jacobite pretender to the thrones of England, Scotland and Ireland? The 100 Pipers Scotch Whisky. It is named after the 100 pipers who accompanied Bonnie Prince Charlie to war.
188 In cricket it’s a term used to describe a delivery that reaches the batsman without bouncing on the pitch. Name the company that has launched a brand using the same term? Full Toss by Parle. It competes with PepsiCo's Kurkure. A scene from the movie The Social Network shows Mark Zuckerberg rushing out of the electrical engineering building at Harvard. How is the Microsoft duo of Bill Gates and Steve Ballmer connected with it? The Maxwell Dworkin Laboratory is named after Mary Maxwell Gates and Beatrice Dworkin Ballmer, mothers of Bill Gates and Steve Ballmer respectively Which brand uses the slogan “The energy drink for your feet”? Reebok Zigtech shoes It started in 1994 as a research project inside Norway’s largest telecom company. By what name is it known today? Opera Software
A 102-year-old bottle of whisky was recovered from an Antarctic hut used by Ernest Shackleton during his 1909 expedition. Name the brand of whisky found and also its current owner. Mackinlay's whisky which is a Whyte&Mackay brand Where and when was India’s first time-share holiday resort opened? Sterling Holidays and Resorts in Kodaikanal in 1988 What is common to Maureen Wadia, Parmeshwar Godrej, Sunita Garware, Sakina Mallya and Nina Pillai? Air hostesses with Air India The scaling up of the operations of a firm called Delhi Express lead to the formation of what? IndiGo Airlines What is the term used to define how individuals, organisations and companies can use social media to propel social change? The Dragon Fly Effect, a term coined by Andy Smith and Jennifer Aaker, authors of a book on the same subject
187 Name the company that got started when its founder’s friend, a glassmaker based in San Francisco, failed to sell one of his pieces on the street simply because he couldn’t accept credit cards. The same person founded a successful online company with projected revenue of $150 million. Square, Jack Dorsey’s (Twitter founder) new company that transforms mobile devices into credit card readers, letting anyone accept a credit card and run a transaction in less than 10 seconds If Karsanbhai Patel founded the brand Nirma, what did Tribhovandas Patel establish? The Kaira (Kheda) District Milk Cooperative Union popularly known as Amul Which brand managed to innovate for the Indian market by instituting a usability lab with an IIT and introduce for the first time features like “sari wash course” and “memory restart” in its washing machines? Samsung Apart from being actresses, what is common to Leela Chitnis and Hollywood’s Ginger Rogers? They were the first Bollywood and Hollywood stars to model for Lux soaps respectively Connect the X-ray tube, audio tape, VCR, audio CD and DVD and what do you get? All inventions of Philips Electronics What happened to the erstwhile Bank of Behar, National Bank of Lahore and Bank of Cochin? They got merged with SBI in 1969, 1970 and 1985 respectively What is common to the terms Thirsty Bird, Nodding Donkey, Grasshopper and Horsehead? Names used for a contraption that mechanically lifts liquid out of onshore oil wells With which brand is the Striding Man Society associated? Johnnie Walker on Facebook
Who said: “If contact between people is based on trust and absolute integrity, then it is of benefit for both sides.” The entity he founded was in the news recently. Julius Baer. He founded the Swiss Bank bearing his own name in 1890.
186 Whose brand promise is Rethink Possible? AT&T Its first product is branded as Adam and it runs on Eden. It is coming up with an app store called Genesis. Name the product and company. Adam is a tablet PC made by a Bangalore-based company called Notion Ink. It participated in the CES at Las Vegas this year. What is common to the founder of Detroit city and 16th President of United States, Abraham Lincoln? Both have cars named after them. Henry M Leland designed and named cars after his ancestor Antoine de la Mothe Cadillac, founder of Detroit city, and President Abraham Lincoln. The founder of which Indian business group has built replicas of the White House and Buckingham Palace as his residences? Subrata Roy of the Sahara Group Which film was India’s first entry for the Oscars? Mother India Name the $2 million company in the late 1970s for which Ross Perot, the founder of EDS, made an open offer to purchase. The owner wanted $40-60 million and the deal fell apart. Microsoft What is common to Jack No. 2, Davy Jones, Blackbeard and Tiber? Names of BP’s oil rigs operating in the Gulf of Mexico Who recently launched the brand Fili Folly in India? Perfetti Van Melle India Link Ross Graham Walker, Jorge Paulo Lemann and Erl C Daum to three Indians and what do you get? Chairs at Harvard Business School and Tuck School of Business being held by Krishna Palepu, Tarun Khanna and Vijay Govindraj
185 Whose new tagline is “Be What’s Next”? Microsoft Corporation. It replaces its old tagline ‘Your potential our passion’. What were also known as “jumbles”, “plunkets” and “cry babies” when they were getting introduced in the US? Cookies Name the brand which was the first to introduce animated characters in television commercials? Botany Mills was the first to introduce an animated character called Botany Lamb to promote its woolen ties With which brand is this classic ad line associated: “There is no finish line”? Nike Which was the first bank in India to introduce debit cards? The same bank has the distinction of being the first to open special accounts for women way back in the 1920s. Central Bank A young physicist working in a New York patent office during the Depression came up with the idea for this invention. He conducted his initial experiments in his in-laws’ kitchen and bathroom. It took shape as a commercial product later in 1960. Name the inventor and his invention. Chester Carlson, Xeroxography Which brand has launched an exclusive virtual club house for men called “Man of the House”? Procter & Gamble
Which CEO recently said this of his company: “The challenge is to take a company, which is moving like an auto rickshaw and convert its pace to that of a speeding car”? Phaneesh Murthy, CEO of iGATE This brand was created in the late 1800s in Brazil based on a Brazilian philosophy called Ginga and its creator is purported to be a deeply religious man who seems to have named the brand after one of the Hindu Gods. Identify it. Brahma, a beer brand in Brazil created by Joseph Villager in 1888
184 Name the rap song and the group that is linked to the fastest civil airplane in the world? This song became number two in the US Billboard Hot 100 last year. Far East Movement’s song Like a G6 refers to Gulfstream’s top of the line plane G650 Which brand was associated with the “Zing Thing” ad campaign? Gold Spot. The brand was built by Ramesh Chauhan of Parle after Coca-Cola’s exit from India in 1977. Name the brand which is the first to sponsor a farm in the hugely popular social game Farmville. McDonald’s Name this company that was founded by a husband- and-wife team during the end of Great Depression and first started operations in Area 51, a remote military base in Nevada. Today, one of the richest companies in the US owns it. The Government Employees Insurance Company (GEICO), now part of Berkshire Hathaway, was founded by Leo Goodwin and his wife Lillian in 1936 This company, the world’s largest in its category, recently changed its logo for the first time in its 40-year history. Since it is now a well-known brand, it has made its logo a wordless one. Name it. Starbucks Retailer Vivek & Co has been credited with pioneering an idea in Chennai that goes back to 1977, and is practised even today? Name the idea. New Year sales Why is the positioning — “It melts in your mouth, not in your hands” — significant to the advertising and marketing world? Also, name the brand and the author of this punch line. This M&Ms ad, authored by Rosser Reeves in the 1960s, was the first to represent the concept of USP, a term that was also coined by Reeves What is the term used to describe equipment placed on or near the streets such as bus shelters, signs, benches and kiosks. This is a medium for outdoor advertising too? Street furniture Connect the yellow portrait frame with Alexander Graham Bell, and what do you get? The National Geographic Society of which Bell was the second president. Subsequently, his son-in-law GM Grosvenor became its president and now it continues to be run by the Grosvenor family.
183 Which company, known for its innovativeness, inserted chips with an audio message in newspapers and used Helibanners in Mumbai to attract people?
Volkswagen Which movie has got these linked: Oakley3D glasses, Quorra Platform sandals, Monster’s iPod docks and Coke Zero? Tron-Legacy A new-age company has borrowed the direct sales model of Avon Products, supply chain management of Toyota Motors, Dell’s customisation techniques and Amazon.com’s ease of shopping. Name it. Dallas based clothier, J Hilburn, which is founded by Veeral Rathod and JHilburn Davis. During the 1960s, Sonia Gandhi, Maneka Gandhi and Morarji Desai had a common profession (not politics). What was it? They were all LIC Insurance agents. Which brand in the 1920s ran this line “A cherry tip for your ruby lips”? Later, it changed its positioning. Marlboro cigarettes. Philip Morris launched this brand in 1924 as a woman’s cigarette, where the filter had a red band around it to hide lipstick stains. Who coined “Idea” for the Birla-owned cellular phone services company? Idea Cellular CEO Sanjeev Aga, who has decided to quit. This company started its operations in 1894. Today, its flagship has a share of 70 per cent in the Indian market. It imports its raw material in latex form from Afghanistan and processes it in Mumbai. Name it. Laljee Godhoo & Co/ LG Asafoetida (hing). It is a spice used in many Indian dishes. This designer’s clothes had an aeroplane on the label and silver propellers for buttons. Name the person who sold this line in Macy’s during mid 1930s? Amelia Earhart. Name the person who modelled for Rexona soap at the age of 13 during the 1960s, and also authored a coffee-table book, which she dedicated to Mother Teresa. The Late Persis Khambatta. Her coffee table book was titled “The Pride of India”.
182 Who purchased a Boeing 767 from Qantas Airways for $15 million to make it a company jet? The Google founders Larry Page and Sergey Brin The founder of which company was awarded both the Nobel Prize and a Grammy Award? Generation Investment Management Link whiz kid at Ford Motors, World Bank president, first seat belts in Ford passenger cars and what do you get? Robert McNamara, who was a part of the statistical control team, the whiz kids. He had got Ford motors to introduce seat belts. This cigarette brand introduced in the 1890s that took its brand name from a sport had Santa Claus endorsing it with his image on the pack some time in the 1950s. It also used to publish a puff chart to indicate that it was a much superior product. Name it. Pall Mall cigarettes, which is originated from the 17th Century game, Paille-Maille.
The founder of which company said: “All of you know that I have always, and will always bleed purple?” Jerry Yang, co-founder of Yahoo! The word genius combined with a suburb of Mumbai makes up for one of the world’s largest selling brands in its category. Name it. Parle-G biscuits Which company marketed the first commercially manufactured car satellite navigation system? Pioneer Corporation of Japan in 1990. Which brand derided as “Mexican lemonade” is today the world’s 10th largest in its category? Corona Beer How is a treasury secretary during the presidency of Abraham Lincoln still remembered as a financial services brand today? The Chase Bank is now part of JP Morgan Chase, which was named after Salmon Portland Chase (a treasury secretary during Abraham Lincoln’s Presidency in 1877).
181 What term was coined by the UK post office after it commissioned a study to look into the anxieties suffered by mobile phone users? Nomophobia or no mobile phone phobia Link the terms weight, lift, drag and thrust to a Yorkshireman and what do you get? Sir George Cayley, the father of aviation who discovered and identified the four aerodynamic forces of flight — weight, lift, drag, and thrust What is common to Dawn, Passion and Achiever and another set of brands, namely, Stunner, Dazzler and Shine? The former are Hero Honda’s brands and the later are Honda’s two-wheeler brands in India. They recently parted ways. Which company invented the world’s first erasable ball point pen and by what name was it sold? Gillette. It was known as Eraser Mate. The founder of which company said: “I think God is using this company as his vehicle?” Mary Kay Ash of Mary Kay cosmetics What do the Eiffel Tower, the Kremlin, Dubai’s Burj Khalifa and the Washington Monument have in common? They all have Otis elevators installed in their premises A fine charged on returning a rented copy of the video of Apollo 13 was the cause for the founding of which company? Netflix Which brand was launched in India because Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products? Lakme
This company was formed out of patriotic fervour and named after the founder’s mother and the French word for stainless steel. Its most popular product is now known by a famous name given to it by US Army soldiers who could not pronounce its actual name. Name the company and the product. Victorinox, founded by Carl Elsener, makes the famous Swiss army knife known in Swiss as Schweizer Offiziersmesser
180 Toyota Etios, Tata Swach, KFC Krushers, Pepsi Kurkure and McDonald’s Aloo Tiki burger are products that reflect a new concept in business management. Name it. Reverse innovation Name this revolutionary fit system and the brand it belongs to, that is based on shape, not size, and was created after studying more than 60,000 body scans and listening to women around the world. Levi's Curve ID The origins of this brand date back to the 1930s when its founders took over another business. Their chain got its name when they found a lighted sign on the roof of an acquired property was large and heavy and therefore too expensive to change. Instead, they decided to call their own by that name. Name this service brand. Sheraton Hotels, founded by Ernest Henderson and Robert Moore in 1936 What is common to the brands Beat, Bimbo, Quatro and Surge? All are owned by Coca-Cola The co-founder of this worldwide corporation was dyslexic and struggled early in school. He was accepted to Stanford only because his father taught there and he joked that he chose electrical engineering because he liked electric trains. Who is this person? Bill Hewlett of HP Whose base line is “You above all”? JetBlue, the low-cost airline Which business group set up a retail chain in India during the 1950s by the name Cali-Shops? Sarabhais. These stores used to retail the Calico Mills textiles. This company was founded by a 54-year-old in 1959 with a capital of Rs 20,000. It had a tie up with a British company and still retains its name for all its brands. Name it. Hawkins Cookers Ltd was founded by HD Vasudeva Name this company that gets its name from the winged horse in Greek mythology. The founders decided to use only a part of the name so that the resultant gives their company a high position in alphabetical listings. ASUSTek Computer
179 By what name is the Littlewoods brand better known now in India? Westside, Trent's retail chain What is common to basketball player Tony Parker, football player Michael Owen and Bollywood actress Deepika Padukone? All are brand ambassadors of Tissot
Which brand has used the lava of a European volcano for one of its world-famous products? This lava has a high degree of resilience. It’s flame proof, and it absorbs hand sweat during use. A pen in the Visconti Homo Sapiens collection incorporates lava from the Italian volcano Mt Etna Which brand promotes a two-week weight reduction programme for women? Kellogg's Special K Why Crown Airlines and Magic Airlines, that never took off, were in news? Failed business attempts of Nira Radia Whose concept is the 10X factor? Andy Grove, former CEO of Intel Name the brand that got benefited by BP’s massive oil spill in the Gulf of Mexico that came days after the brand launched the annual campaign around its “_____ Saves Wildlife” effort. Since three decades, this brand has donated dish soap to help clean the oil spills. Dawn liquid dish soap from Procter & Gamble The choice of the name as a trademark for this 100-year-old brand was a tribute to the founder’s wife who was a native of New Zealand. Name this brand. (Sara Lee Corporation now owns it.) Kiwi boot polish A US political scientist coined a phrase in the 1950s after he found white families would stay for a while after the first few black families moved into the residential area, but the arrival of many would witness a white exodus. Name it. The Tipping Point
178 This industry is showing signs of a crisis in India. The creator of Gulliver’s Travels was the first to establish it way back in the early 1700s. Name him and the industry. Jonathan Swift established the world’s first micro-finance institution in 1720. It was called the Irish Loan Fund. Where would you find a leading lady presenting you an opportunity to participate in a giving programme called Good Karma? IndiGo flights. Good Karma is its programme to support to lesser privileged children What is the term used to describe imperfect information about finding out where jobs are and where workers are for the appropriate jobs? Search Friction This vehicle developed specially for India is this company’s lowest-cost model and it got its stamp of approval after the company’s CEO personally drove it. It is the first car that has storage for eight bottles of water. Name it. Toyota’s Etios What is martial art mixed with a Greek alphabet and a US electronics maker in a manufacturing control discipline that has won thousands of corporate converts? Six Sigma first propounded by Motorola
This billion-dollar brand runs out of a secret recipe which has 11 herbs and spices. Its basic cooking technique was developed by its founder. Name it. KFC (Kentucky Fried Chicken) Name the first company founded by a woman which was listed on the Fortune 500. Liz Claiborne, a fashion company founded in 1976 Which brand uses the Hindi tag line “Kafi hai”? Nestlé’s Bar One chocolate What is common to A123, Cascade Communications and Airvana? Companies set up by Gururaj Deshpande, who is now co-chair National Advisory Council on Innovation & Entrepreneurship, US administration
177 What is common to ICICI Bank, DuPont, Reynolds, American Tobacco, New York Times and Yahoo? All companies managed by women CEOs Which is India’s first farmer-owned private cotton marketing company? Zameen Organic. It comprises farmers from Amaravati district in Maharashtra and Adilabad district in Andhra Pradesh. Whose brands are Livon and Zatak? Paras Pharmaceuticals In the mid-1890s, a mechanic and a bookseller, both bicycle enthusiasts, started manufacturing bicycles of their own design, patriotically named after their country. A few years later, they began producing motorcycles, and at the turn of the century, the production of motorcycles was gradually replaced by automobiles. By what name is the company known now. Skoda founded by Václav Laurin and Václav Klement What is Completely Automated Public Turing Test to Tell Computers and Humans Apart better known as? Also name the person who coined it. CAPTCHA was coined by Luis voh Ahn of Carnegie Mellon University This person was a Bible salesman before he became a mechanical engineer. He left a course at Harvard Business School three months before graduating to join Westinghouse. His first article during the 1960s in Harvard Business Review put forward a game theory view of business. Name the person and the business he founded. Bruce Henderson who founded the Boston Consulting Group (BCG) This company has products named as Bang and Bam, and has an online presence called IdeaLink for consumers to contribute innovative ideas for its products. Name it. Reckitt and Benckiser This business group has invested in a company involved in manufacturing of precision equipments for oil exploration, wind energy and aviation sector and it also received a certificate of excellence from the Tobacco Board for best performance in export of chewing tobacco. Name the business group and the first brand it launched.
Kothari Products, makers of Pan Parag What is common to Rahul Dravid, Roger Federer, Shoaib Malik and Tiger Woods? All have advertised for Gillette
176 This company has gone through a rebranding exercise with its logo and tagline undergoing a change recently. The signature tune of the company was jazzed up by its chairman, who is a sitar exponent, based on Raga Kaushi Kanara. Identify the person and the company. 1 Arun Bharat Ram, chairman of SRF Ltd This company is among prized US firms that President Obama often talks about as his country’s strength in extending innovative technology to the world at large. It was represented by the youngest delegate who was part of Obama’s US business team during his recent visit to India. Name the company and its delegate. Ika systems, founded by Ravi Ika whose 7-year-old son was part of the delegation that accompanied President Obama to India Name the ad agency that was co-founded by a person who was a gold medalist along with late C K Prahalad from the first batch of IIM-Ahmedabad. Rediffusion founded by Diwan Arun Nanda along with Ajit Balakrishnan and Mohd Khan in 1973 Actors Sridevi, Zeenat Aman, Rekha, Amitabh Bachchan, Madhuri Dixit, Shah Rukh Khan, Sachin Tendulkar and MS Dhoni have all been roped in by which company for its brands over the years? Emami An aeronautical engineer was responsible for designing this company’s first affordable vehicle. Its publication for its employees and customers is called Wide. Name the company. Piaggio In order to protect its business during the Internet boom and avoid fighting with its competitors which company acquired four companies called Grand Junction, Kalpana, Crescendo and Granite? Cisco Name this businessman who died at the age of 98, spent more of his life giving money away than amassing it. He is often referred to as the forefather of big business and his biography is titled Titan. John D Rockefeller Who propounded the 10/20/30 rule for presentations? Guy Kawasaki. It states that a presentation should have only 10 slides, last 20 minutes and use a 30 point font. This is an often quoted sentence: “There is only one valid definition of a business purpose — to create a customer.” Who said this and when? Peter Drucker in his 1954 book, The Practice of Management
175 Which TV show host gave away more than 250 Pontiac sedans to the studio audience who were part of a particular episode? Oprah Winfrey
What is common to online ventures Jumo, Quora and PlayHopper? All started by former Facebook employees after cashing out An aggressive corporate acquisition of an entity called TomorrowNow has become TomorrowNever. Name the owner and the reason for its closure. SAP’s strategic division which it acquired in 2005 closed down after Oracle accused it of software theft Which brand has an online game for its customers to explore the ingredients that make its products and help discover its supply chain to earn reward points? In India it runs the Happiness Hotline. Domino’s Pizza A Harvard graduate and former Oracle employee sold one of the companies he founded to Microsoft for over $200 million and went on to build a company that runs on the business philosophy of “delivering happiness”. Name the person and the company. Tony Hsieh. He founded the shoe company, Zappos, which was acquired by Amazon. What is common to the brands Davidoff, Godrej and Boots? The logos of Davidoff, Godrej and Boots are signatures of their founders Name the businessman who was dubbed by the media as “the British Bill Gates” till he went bankrupt in 2007. Reuben Singh. He started AllDayPA, an answering service company. What system was made available for civilian use after the accidental shooting of Korean Airlines flight 007 over the Soviet airspace in 1983? Navstar GPS When it was launched in the 1950s, it was called “The Clares”. By what name is it known today? It has completed 56 years of existence. The Filmfare awards
174 Whose favourite allegory is a character called Mr Market that was used in his all-time popular book? Intelligent Investor by Benjamin Graham in 1949 Which brand holds the record for fabricating the longest tie in the world that was displayed outside on its premises? Shoppers Stop, Mumbai (the tie was made by Zodiac) Recently, this brand had to revert to its original logo after users on social media sites rejected its new look. Name it. GAP An altercation between two players that also got physical during an IPL cricket match has now got the same players an opportunity to model together for a recent ad campaign of an Indian brand. Name the players and the brand. Sreesanth and Harbhajan Singh are part of the battle for the cheapest laptops campaign launched by Futurebazaar.com The founder of Gangapur Sakhar Kharkana (founded in 1955) is also the founder of which other prominent Indian brand? The Videocon Group founded by Nandlal Madhavlal Dhoot and his sons
What is common to Queen Elizabeth I, Charles Dickens, Greta Garbo, Mahatma Gandhi, John Lennon and recently Mark Twain? Mont Blanc has designed special edition pens in their honour Which brand has a Euro Senate, a body of elected employees from each of its strategic business units, to provide popular voices in the company’s decision-making process? Eureka Forbes Who developed the 7S management framework? Tom Peters and Robert Waterman in their book, In Search of Excellence Which bank was the first bank in India to launch a credit card for farmers? Canara Bank launched the Farmer’s Green Card in 1988
173 Which corporation is considered to be the first to use the technique of benchmarking in the late 1970s? It took all the key parts of business, from production to sales and maintenance, and measured them against their counterparts in other companies abroad as well as at home. Xerox Corporation Which company is set to become the largest Indian employer in the US by the year-end? Aegis, the BPO company owned by the Essar group For a brief period of one year, the RBI issued notes for circulation in a foreign country. Name the country. Pakistan, in 1947-48 This is the only appliances company in India that offers a life-time warranty on its product. In fact, this product was invented by the company in 1963. Name it. Faber Heatkraft Industries for its electric chimneys. Faber, an Italian company, was the first to invent the electric kitchen chimney. Connect a Govinda movie to a consumer durable brand that uses the tag line “the name is enough” and what do you get. Khaitan fans. In the 1996 thriller Chote Sarkar, Govinda played the role of the MD of Khaitan Fans Ltd. This first TV commercial for this organisation was conceived and completed in two weeks, became the most-watched on YouTube, and was aired during the recent Commonwealth Games. Name it and the ad agency behind it. Rail Gaddi, the Indian Railways commercial produced by O&M Which brand is associated even today with the home party plan it first held in 1948? Tupperware This castle was built by one of Germany’s most enigmatic and controversial figures, King Ludwig II of Bavaria. Who was inspired by it and eventually made it a part of his company’s logo? Walt Disney. The Disney theme parks and Walt Disney pictures use the castle in their logos. Pradeep Sarkar, who had launched actress Vidya Balan in his film Parinita, had first cast her in a TVC for which brand?
Equal sugar-free sweetener
172 It was established in 1897 by a sociologist, restated by a philologist in 1949, and finally quality guru Joseph Juran give it the name by which it is known now. What is it? The 80:20 principle uncovered by Italy’s Vilfredo Pareto What is common to Donald J Trump signature collection, DKNY, Kenneth Cole Reaction and Nautica? Phillips Van Heusen owns the licenses for these brands Whose aircraft’s body was the first one to be painted all black after getting permission from the federal government in the US? It was officially called the Big Bunny and the owner called it the Ugly Duckling. Hugh Hefner, the founder of Playboy Enterprises, was the first to paint his private DC-9 aircraft all black This product was launched in the 1960s and was codenamed Project Muscle. The company sent a film clip of its scientists crazily banging and bending it to 200 TV stations. Now it finds a place amongst 225 devices sold across the world. Name it. Gorilla Glass, the name given to the Chemcor glass manufactured by Corning Which brand’s in-store event has an artisan corner that has craftsmen travelling from its home country to different stores in the world to display their craftsmanship and also help hand emboss the customer’s initials on the products during these events? Bamboo and New Pelham are two of its brands. Gucci The founder of this company was 17 and needed a job during the Great Depression of the 1930s to help support his family. One of the odd jobs he did was to sell popcorn at a local movie theatre in Memphis. Subsequently, he was determined to do something big. Name the person and the international chain he established? Charles Kemmons Wilson, founder of the Holiday Inn Who is the new brand ambassador for Toyota’s Etios? AR Rahman Who created In-Q-Tel, a venture capital arm to forge partnerships in the private sector? CIA What is common to Wipro Consumer Care and Gujarat Ambuja Cements Ltd? The phrase ‘I Can’. Wipro’s furniture has launched a chair branded as I Can and Gujarat Ambuja’s corporate credo is I Can.
171 This weekly journal that was in the news recently prints a date on the cover of each issue on which it is to be removed from newsstands and replaced by the next issue. Name the magazine and the term it uses for this date. Newsweek. Pull date. What is common to Swami, Hashbury, Rabbit and Musa? All are footwear brands designed by British fashion designer Paul Smith
In 1999, the CEO of a global corporation ordered 500 of his top managers to find workers who were well versed in Internet and tap into their expertise. He himself chose a mentor and blocked off time to learn about everything from Internet bookmarks to competitors’ websites. He is credited with introducing this form of mentoring. Name the CEO and the term used for such a process. Jack Welch of GE. He is credited with the concept of reverse mentoring. Which company is reentering a space it was absent for almost 20 years with new device called Jungle? Panasonic is re-entering the gaming space with Jungle Nirupama continues to live in the corporate logo and the best-selling brands of this company. Purnima has been its advertising agency for the last 30 years. Name it. Nirma. Nirupama was the daughter of the founder, Karsan Bhai Patel. Thanks to the Commonwealth Games, a small town in the Ashoknagar district of Madhya Pradesh has shot to prominence. Why? The town of Chanderi. Instead of bouquets all medal winners were presented with stoles made out of Chanderi fabric sourced by Mrignayani. What is common to artists Jay-Z and Scarlett Johansson? They both have a line of footwear named after them and promoted by Reebok Who owns the brand One A Day? Bayer Health care’s multivitamins range is branded One A Day The founder of this company was born in 1882 in Minnesota and had a mild case of polio. His mother wanted to keep him entertained, so she taught him how to hand dip chocolate. He later on went on to found a company which is still privately-held and has developed a reputation for secrecy and intrigue. Name it. The Mars Company which was founded by Frank Mars
170 This company gets its name from the first version of Oliver Stone’s Wall Street. It was started by two former Wall Street executives and fans of the film. They took one of the fictitious company names used in the movie to launch their business and also pay homage to the original film. Name it. Blue Star Jets, the largest broker of private jets for hire in the US Who is credited with the invention of the digital diary in the 1970s? Sam Pitroda invented the first digital diary in 1975 “We will not rest until we account for our fellow Americans in harm’s way” was a statement made by Obama after the Gulf oil spill. Whose new brand campaign and tag line is “We will not rest”? UBS, the Swiss bank Who recently has launched a product range called the “&Series”? Android cell phones from Spice Retail in India This company’s corporate ideals to be useful to society are based on five principles it formulated in 1921. Its name in its native means “praise the virtues of earth which nourishes new life and brings forth new values”. Name it.
Japan’s Shiseido Company, the oldest and the fourth largest cosmetics company in the world This word means “light” and “aura” in Sanskrit and “beauty beyond merely the physical” in Indonesian. Where in India is this word commonly used? Kirana A marketing strategy programme of this company began in Goa in the mid-1990s where customers were allowed to test its products. From a one-day affair it has now become a weekend one and also has a 3D animated version of the same on a gaming site. Name the programme and the company. The Great Escape from Mahindra & Mahindra Which company’s name means “a short burst of inconsequential information”? Twitter Inc What is common to Maruti Alto and Shell, the oil company? The phrase “Let’s Go”. Maruti used it for Alto ads and Shell uses it for its better energy future programme
168 Sales of a personal-care brand have shot up after its name was used in a song of a recent Hindi movie. Name the brand and the movie. Zandu Balm in Dabaang A covert corporate investigation, that led to the spying of the board members of a multinational corporation, was codenamed Kona by its chairman. Name it and the chairman. HP and Patricia Dunn Seeing his son racing after an ice-cream truck, a candy-store owner developed an ice cream in the mid-1950s. Chocolates of this brand are available in India. Name the brand. Dove chocolates, now owned by Mars Who has set up a website, Beta Labs, to interact with its visitors by letting them test un-released items? Nokia General MacArthur invited whom to rebuild the Japanese industry? “Profit in business comes from repeat customers, customers that boast about your product and service, and bring friends with them,” the person said. Edward Deming The design of a commonly used item was first published in a satire, the Metamorphosis of Ajax, in the late 1500s. Name it. Design for a flush toilet was published in a satire written by Britisher John Harington in 1596 The founder of a now-turned MNC first started with a factory for drying and grinding chicory for the coffee trade in the 1830s. Then it experimented with drying vegetables and seasonings. Identify it. Knorr soups How did the world’s first laptop run that did not have a hard disk, and who was the manufacturer? The T1100 laptop ran entirely on floppy disks and it was manufactured by Toshiba
Which brand is considered India’s biggest fast-moving consumer goods brand at street price or retail value? McDowell's, the spirits brand from United Spirits
167 A dingy boat made its appearance on an advertising hoarding in one of the metros in 2009. It was used when the street got flooded; now the brand has made it a social initiative and has extended it to nine other cities. Name the brand. Aircel. Its first hoarding with a dingy appeared at Mumbai’s Milan subway that gets heavily waterlogged. Who coined the term “auto rickshaw”? Sri NK Firodia, Freedom fighter and industrialist who founded the Firodia group, now known as Force Motors. In 2000, what did a Singapore-based company and IBM introduce for the first time in computing history? The USB drive. Trek 2000, a Singapore-based company, patented it as the Thumb drive and IBM called it the DiskonKey. Name the brand that was created in 1997 to bring back to life the legendary nameless travel companion that was used by artists and thinkers — like Vincent van Gogh, Pablo Picasso and Ernest Hemingway — over the past two centuries. Moleskine Notebooks, manufactured by a Milan based company Modo & Modo Spa. Which business bestseller begins with the story of the resurgence of Hush Puppies shoes as a fashionable trend? This brand’s resurgence took place in the early 1990s. Malcolm Gladwell’s The Tipping Point. What is connecting businesses with their past website visitors, so that there is an increased likelihood of a completed transaction, called? Retargeting. What was the significance of the Sprite Boy ads in the 1930s? It was a campaign launched by the Coca-Cola Company to help consumers connect the names Coke and Coca-Cola. The Sprite boy was an elfin character. Name India’s first e-reader that was launched recently? Pi is India’s first e-reader. Wink is India’s second e-reader that was launched recently. Name the tobacco-free bank in India that does not allow its employees to consume tobacco in any form. Also, if any of its customers are found to be using tobacco, they are served with an additional penal interest of 1 per cent. The Rajkot people’s cooperative bank.
166 What is common to Aishwarya, Raageshwari, Saraswati and Mangala? They are all fields in Rajasthan approved for crude oil drilling This American brand is often called “The Voice of Authority” and all its products are designed by Italian designers. Name it. Arrow, the men’s apparel brand established in 1851 It was first released in 1993; its founder is known to many as “The Man” and is crowned as its Benevolent Dictator for Life (BDFL). Identify it.
Slackware. Founded by Patrick Volkerding, it is one of the earliest distributions of the Linux operating system that is still being developed. Which GPS-based phone in India, meant exclusively for the Jain community, locates Jain temples, tracks Jain acharyas’ movements, and includes a community calendar with scriptures? The Munoth brand For this company, empowerment was not a fashionable term but the only way to achieve its goals. Over time, this has become a company culture and is represented by the phrase — “I can”. Name the company. Gujarat Ambuja Cements Name the founder of this brand who plans to utilise rag pickers from the streets of Mumbai to distribute its products to smaller retail outlets. They currently help in this brand’s waste management. Ramesh Chauhan of Bisleri International. Rag pickers help in collecting the discarded PET bottles for recycling. Which famous billionaire’s lines are: “It’s tangible, it’s solid, and It’s beautiful? It’s artistic from my standpoint, and I just love real estate”? Donald Trump What is the longest used graphic on the Indian rupee? A pair of sailboats. It was introduced first on the Rs 10 note in 1944 and continued to be printed till 1992. What is common to the Burj Khalifa, Michael Jackson, football team Arsenal, Maradona and Sachin Tendulkar? All are subjects being covered by Kraken Opus, the premium luxury book publishing company
165 This brand’s name hails from the popular sport of cricket and it was introduced by Karamchand Appliances, which is now a subsidiary of a multinational. Name the brand and the company that owns it now. All Out, the mosquito repellent brand now owned by SC Johnson Which Indian product drew its inspiration from the French soap brand, 500? Tata’s successful soap brand, Tata 501 What is common to film actors Jennifer Lopez and John Abraham? Jennifer Lopez has insured her buttocks for $300 million and John is planning to insure his for Rs 10 crore Which Indian businessman envisioned that the cost of a telephone call should be less than the cost of a postcard? Dhirubhai Ambani What is common to Children’s Motrin, Zyrtec and Benadryl and the history these drugs have created? These OTC drugs manufactured by McNeil, a subsidiary of Johnson & Johnson, have been part of eight recalls During the mid-1970s, Amigo, Bebe, Bambi and Chico were some of the names initially propounded for this car. Subsequently, the company arrived at a name which it borrowed from a rival company. Today, this model is very popular in India. Name it. Ford Fiesta
What was invented by Harvey Ball in 1963 for an insurance company called State Mutual Life Assurance in Massachusetts? The Smiley The smart phone platform or operating system of a particular brand in its native means the ocean. Name the brand and the platform. Samsung’s Bada What is common to the Goan feni, Tirupathi ladoos, Mysore silk and Darjeeling tea? All these are Geographical Indication (GI) patented
164 Which perfume was invented by Giovanni Paolo de Feminis towards the end of the 17th century? Aqua Admirabilis, also known as Eau de Cologne (meaning ‘water of Cologne’) Which was the first Indian housing finance company to be listed overseas? LIC Housing Finance Ltd At the age of 19, DK of Old Delhi started making fountain pens, and today, his company exports pens to about 75 countries. Name the company DK founded. Luxor, founded by Davinder Kumar Jain Name the brothers who founded a company in the early 1940s to sell Willys jeeps in India. KC Mahindra and JC Mahindra who founded Mahindra & Mahindra Which company’s genesis is associated with a chemical engineer’s efforts to make India self-sufficient in manufacturing salt? Also, name the chemical engineer. Tata Chemicals/Tata Salt. Kapil Ram Vakil. In 1936, ten cement manufacturers came under one umbrella and created perhaps the country’s first notable merger. Name the company that was established. The Associated Cement Companies Ltd or ACC In 1895, who purchased a small grocery store for 26,000 Italian Lire in Turin — the origin of a famous global brand is linked to the store? Luigi Lavazza who founded Lavazza, Italy’s largest coffee company and a global coffee chain What is popularly known as ‘hathiwala cream’ in parts of rural India? Boroline which has an elephant logo Name the Indian company that was founded in 1962 after its founder on a trip to Germany discovered that car seat cushions were being manufactured with rubberised curled coir from Sri Lanka. Karnataka Consumer Products Ltd which was renamed Kurlon Ltd in 1995. It was founded by Ramesh Pai.
163 Who said this about the brands he launched: “If people find No.2 so good, they will believe No.1 to be even better”? No.2 was launched before No.1. Ardeshir Godrej for his soap brands No.1 and No.2
Who is launching an exclusive magazine for the iPad called Maverick? Richard Branson The idea of a low-cost airline hit this entrepreneur when he was travelling from Johannesburg to Cape Town in a flight operated by Kalula.com. Name the person and the airline he set up. CR Gopinath founded Air Deccan which is now Kingfisher Red Who is credited with coining the term “customer experience”? Bernd Schmitt, professor of international business at Columbia Business School and CEO of consulting firm EX Group What is generally referred to as “the Woodstock for Capitalists”? The annual shareholders meeting of Warren Buffet’s Berkshire Hathaway When it was launched at 12:01 am on its inaugural day, the following opening remarks were made by the CEO of its company: “Ladies and Gentlemen, Rock and Roll.” What is it? MTV. It was launched on August 1, 1981 with the opening remarks made by its CEO, John Lack. Which designer has launched a new collection after he was inspired by Mitsubishi’s Outlander? Rohit Bal Which brand had to recall 800,000 pairs of its shoes when it was found that a logo on the sole resembled the Arabic lettering for Allah? Nike What is common to these companies: Abbott, Fannie Mae, Gillette, Kroger, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo and the former Circuit City? All are ‘Good to Great’ companies as identified by Jim Collins in his book with the same name
162 This brand was launched on August 15 and has been associated with cricket and Bollywood stars like Shah Rukh Khan, Aishwarya Rai, Sachin Tendulkar, Saif Ali Khan, Amitabh Bachchan and Virender Sehwag. Name it. Pepsi The idea of a truly Indian bank was first conceived by GD Birla after the historic Quit India Movement in 1942. A year later, the idea turned into reality when he founded such a bank. Name it. UCO Bank (United Commercial Bank) Between 1906 and 1911, Pingali Venkayya, the designer of the Indian national flag, researched on staple varieties of crops and came up with a study on a special variety of a commodity. With the British rulers taking notice, he came to be known as ____Venkayya. Fill in the blank . Cotton Which Indian car company produced its first vehicle in 1947? Premier Automobiles, Bombay
Which company is known as “midnight’s child” because it was incorporated 10 days after India was declared independent on August 15, 1947? Grasim What system was introduced on August 15, 1972? It is in use even today. The PIN code (Postal Index Number) system Which is India’s first PSU? ITI (Indian Telephone Industries) Name the first scooter brand that was introduced in independent India? Lambretta (in the picture) This business family took over companies like Muir Mills in Kanpur, Ganges Manufacturing in Kolkata, and a famous Mumbai-based company, which is still one of its flagship brands, from the Sassoons. Name it. The Singhanias, who took over Raymond Woolen Mills from the Sassoons in Mumbai
161 Which mobile handset manufacturer is developing phones for the Indian market that can also double up as a mosquito repellent? Micromax Mobile Name the person and the cereal brand he started after visiting the Battle Creek Sanitarium and getting treated by John Harvey Kellogg in the late 1890s? CW Post founded the Postum Cereal company. The Post brand. Which company is known to be the first to have promoted its brand by introducing the concept of coupons? Coca-Cola This brand is more than 100 years old and one of its founders named it by the time of the day he believed most people drank coffee. Name the brand, its founders and the current owner. Eight O’clock Coffee. It was founded by George Huntington Hartford and George Gilman of The Great Atlantic and Tea Company during the 1880s. It’s now a Tata brand. What does the emerging market group CIVETS comprise? Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa What was founded as one of the world’s first email newsletters in the beginning of the internet era and before the dotcom bust? The Daily Reckoning Identify this company that is linked not only with brands like the iPad, iPod, Xbox, Playstation and Amazon Kindle but also to infamous employee suicides in its home country. Recently, an untoward incident also sparked minor trouble in its plant in India. Foxconn
Which Indian company claims that it derives its values from one of the most dynamic, hardworking, adaptable and organised creatures, ants? Bajaj Hindustan Ltd What is common to AMD India and NIIT? Vishwanathan Anand is their brand ambassador
160 This company in 1936 held a public contest to rename itself in order to shed its founding family name. It received 27,000 responses, but finally chose to use a name which had no meaning. Name the company. Toyota Name the company that owns Asia’s largest mango plantation and whose mangoes are sold in Harrods of London. Reliance Industries. This orchard was a part of greening the area around the Jamnagar refinery. Which company owns these brands: Camelia, Aromatic, Fiancee and Code 10? Marico Who said this: “Management is a curious phenomenon. It is generously paid, enormously influential and significantly devoid of common sense?” Henry Mintzberg, professor of strategy at McGill University Canada. He is considered one of the top gurus on strategy. What are these four companies ranked in this order for: Agricultural Bank of China, ICBC — China, Visa International and NTT Japan? Biggest IPOs ever made in the world What was so significant about American musician Billy Joel’s album 52nd Street ? It was the first album to be released on compact disc in 1982 following the unveiling of the new technology by Sony and Philips. Which brand runs advertisements with these lines “We are all workers” and “Everybody’s work is equally important”? Levi’s Where will the world’s fastest roller coaster be opened in a couple of months and also name the world famous brand associated with it? In Ferrari World, a giant race car themed amusement park in Abu Dhabi “The best or nothing” is this brand’s new base line. What was its previous one, also name the brand? The Future of the Automobile — Mercedes Benz
159 Which product is ensnared in the “death grip” controversy? Apple’s iPhone 4 Which global fast-food chain plans to serve porridge in its outlets from next year? McDonald’s. A move away from junk food. In the Indian context, what is common to GE, P&G, Pillsbury, Sara Lee and now Hershey’s?
All had JVs with the Godrej group. The Hershey’s JV being the latest continues. Who has a series of its products branded as Tiger, Turtle, Rhino, Whale, Dolphin and Red Panda? Titan’s WWF watch series In the late 1970s, Xerox agreed to accept $1 million in pre-IPO stocks of a rookie company in exchange for a three-day learning session. What followed shocked Xerox and the industry. Name the rookie company and the product it launched. Apple. It got its engineers trained on the graphic user interface(GUI) at Xerox’s research centre in Palo Alto and launched the world’s first GUI personal computer Lisa. What is the Indian word that signifies a never-die-spirit and genius of innovation? It has its roots in a vehicle that is assembled using different parts and used for transportation in rural areas. Jugaad (makeshift) Which brand is known by its “Friendship Express” TV commercial? Tata DoCoMo Whose brands are Family, Rexton, Musso and Kyron? Ssang Yong Motors Which is the oldest golf club in the world other than the Royal and Ancient Golf Club of St Andrews, Scotland? The Royal Calcutta Golf Club established in 1829
158 Where was the rubber to make bladders for the Jabulani footballs used in the recent world cup sourced from? Kerala This product dates back to 1929 and was known for its trademark green shaft and transparent ink window. The brand under which it is sold was founded by a chemist in 1838 and currently has a Hanging Gardens of Babylon edition too. Name it. Pelikan fountain pen Name the first Chinese company to sponsor the FIFA World Cup. Yingli Which airline’s chief wants to introduce standing seats and charge $1.25 for using the toilet in the aircraft? Michael O’Leary, the chief executive officer of the Irish airline Ryanair Film personalities Kareena Kapoor and Farah Khan are brand ambassadors for which healthcare company? Wyeth. Kareena Kapoor for Anne French hair remover and Farah Khan for its Prevenar vaccine The first instance of this commodity in India was recorded in 1508 when the Portuguese brought it from Peru. Name it. Tobacco “Be a Man, Man” is which brand’s latest ad campaign? Old Spice
What are Xperience, Xtreme and Xcitement? The three XXXs of the energy drink brand XXX Whose line is this: “Remember, my son, that any man who is a bear on the future of this country will go broke”? JP Morgan on the United States
157 Name the financial investment company that came up with an innovative marketing initiative by releasing a ‘not for resale’ compilation of songs exclusively produced by a famous pop and rock icon. Also name the icon. Fidelity Investments got Paul McCartney to release an exclusive album titled Never Stop Doing What You Love What was the significance of the advertisements placed by Metal Box, Pye Telecom and Rolex in The Times of London on June 2, 1953? To commemorate the conquest of Mount Everest. Metal Box containers helped the climbers store photo films, PYE was the supplier of radio telephones and Rolex supplied the self-winding watches. England’s football and cricketing hero Denis Compton was the first and currently it is Kevin Pietersen. What is being referred to here? The Brylcreem Boy, brand ambassador of Brylcreem in the UK Which company is launching a product named Cius and to take on whom? Cisco to take on Apple’s iPad It was pioneered by Albatross but popularised by Penguin. It is celebrating its 75th anniversary. What is it? The paperback Who is launching a line of clothing called Material Girl that recalls the leather and lace days of the 1980s? Name the celebrities who will endorse this brand. Macy’s. Madonna and her 13-year-old daughter Lourdes are the brand representatives. He started his career as a hospital administrator before taking his PhD and becoming an academic. He propounded that strategic innovation will be the main source of competitive advantage and held Enron as an exemplar of his style of revolutionary strategic innovation just before the company disintegrated. Name him. Gary Hamel James Ayscough, an Englishman, and Americans Sam Foster and Edwin Land contributed to develop a commonly-used product. Name it. Sunglasses What inspired Godrej to launch the ChotuKool refrigerator for rural India? C K Prhalad’s bottom of the pyramid theory
156 Name the first company/brand in the world to use the sky as a billboard. Also name the city where such advertising first occurred. Castrol. In 1922, a plane flying wrote the word Castrol with smoke that hung in the air for four minutes above St Paul’s Cathedral in London.
This brand changed hands three times. Its previous owners were James Smith and Co, Kanmor Foods and Marico. Name the brand and its current owner. SIL fruit beverages and jams, now owned by Scandic Foods India Which brand in the 1930s was born out of an employee’s recommendation for a snack a man could have in his lunch box at work? Kit Kat, introduced in 1935 What is common to the brands Ravi, Cultus, Bolan and Mehran? All are Suzuki’s vehicles made in Pakistan. Mehran is the equivalent of the Alto. What has been introduced in India named after the famous French scientist whose name is a unit of current? Ampere Electric bikes manufactured by a company called Ampere Vehicles Name the world’s largest internet bank. Egg Banking, a British internet bank launched by Prudential On which FMCG brand’s website can one play the game Connect 4 to outplay the computer? Nivea What term is used to describe the idea that firms are most effective if their accounts are left open to all their employees to see and make them feel responsible for whether a business makes money or not? The Open Book policy Which US company has recently asked all its employees to refrain from using the nickname (a five-letter word) of one of its most popular brands? GM. Chevy and Chevrolet.
155 Which company’s corporate philosophy and belief systems are associated with the Japanese word kyosei and the ‘three selves’ — self-motivation, self-management and self-awareness? Canon This company’s first board comprised Raunaq Singh (late founder of Apollo Tyres), MA Chidambaram of SPIC, Coke bottler Charanjit Singh and VR Mohan of Mohan Meakins. It was headed by a person who did an apprenticeship at RollsRoyce for three years (1964-67). Name this person and the company he founded. Maruti Motors Ltd, founded in 1971 by Sanjay Gandhi The CEO of which company plans to focus on the development of people in his organisation using the proven scientific principles of homeopathy and yoga? Rajiv Bajaj of Bajaj Auto This product was a failure and was referred to as a pizza box. The number plate of its founder’s silver-coloured BMW bore its name. Name it. The NeXT computer founded by Steve Jobs
The CEO of this company took up a summer job in a poultry farm during his school days and applied the learnings to manage his company. He also set up a corporate communication channel called U&I to establish better connect with his employees. Name him. Vineet Nayar, CEO of HCL Technologies, who has recently released his book Employees First, Customers Second Who founded a VC firm called The Hot Fudge? Ben Cohen, the co-founder of the famous ice cream brand Ben and Jerry’s Link Madonna, Demi Moore and Matthew McConaughey and a brand’s baseline, “Nuts for Life”. What do you get? Vita Coco, a coconut water beverage brand funded by the three Hollywood personalities What is colloquially referred to as the Toulouse Goose? The Airbus 380. It got its name after Howard Hughe’s infamous “Spruce Goose”, the WWII wood-framed behemoth that never made it beyond a single prototype. This company was an offshoot of an initiative of a chemistry teacher, TK Gajjar, and his student Koti Bhaskar in the early 1900s. It started as a laboratory and was funded by the business family that currently owns it. Name it. Alembic Chemicals
154 What do terms like BYB, BAY and RUB refer to? They are used by the top 10 software companies in India. Employee referral programmes called bring your buddy (TCS), bring another you (Cognizant) and refer your buddy (HCL Technologies) Link the special characters #@$%*! to agitrons, squeans and briffits. Name the creator of these and the common term used to describe them. Grawlix by Beetle Bailey cartoonist Mort Walker in his book Lexicon of Comicana. Grawlix is used to represent a nonprofane word or phrase. This company was established in 1600, and it ruled much of the world till it was dissolved in the 1870s. An NRI has bought it and is opening a high-end luxury store under the brand name. Identify it. East India Company, acquired by Sanjiv Mehta, an NRI in 2005 Which company gave India its first ATM in 1987? HSBC The Scottish employees of which former company called a popular tea-growing region in India Haggistan after their favourite dish? Munnar was called Haggistan by the employees of James Finlay, a Scottish company Name the athletic shoe brand that claims that it is the only manufacturer still making shoes in the US. New Balance Which country is known to have taken the lead in making the 3D MMORPG? South Korea was the first to make 3D MMORPGs or massive multiplayer online role playing games
Name the company whose new packaging features consumers selected from its first global online casting call. It will be seen by 52 million consumers a day worldwide. McDonald’s. The faces will appear on its most prominent packaging — cups and bags. This company is listed as WOW on the stock exchange of its home country, and has a joint venture with an Indian company. Name it. Woolworths of Australia. It has a JV with Tata’s Croma.
152 The idea for the name of this company came from a report on TV about football players taking ballet lessons to improve their balance and coordination. Identify the founder and the company. Research in Motion, the maker of Blackberry phones, was founded by Mike Laziridis in 1984. Poetry in Motion was the title that was flashed during the programme he was watching. E E ‘Doc’ Smith’s science fiction novels were the inspiration behind a first-of-its-kind invention. What? The world’s first video game called Spacewar The ban on the use of Methyl Bromide by the European Union is likely to affect which industry in India? The cricket bat industry in India. Methyl bromide is used to treat English willows imported mainly from the UK. Which company is teaching traditional kirana owners the art of 21st century retailing by conducting classes inside a bus? Coca-Cola India’s training programme called Pariwarthan What is common to Morgan Stanley International, the Agnelli family and Sheikh Mansour Bin Zayed Al Nahyan? All owners of soccer clubs that are part of the world’s most valuable top 20 clubs Which famous business family gets its name from a colloquial word in Gujarati that means peppery or hot tempered? The Tatas Who coined the term “market-driven strategy”? George Day, professor of marketing at Wharton School of Business, in 1999 Whose brands are Protekt, Nupur and Vigil? Godrej Consumer Products Who owns the A9, Javari and IMDb? Amazon.com
151 This brand’s baseline and rewards programme is called ‘Enjoy the Ride’. It has launched a denim version of one of its products; what is it being popularly called? Jiapers or Jappies, the denim diapers from Huggies Fill in the blanks and identify the automobile companies that use these technologies, ____motion and _____ Efficiency. Bluemotion technology from Volkswagen and Blue efficiency from Mercedes Benz Connect these and identify the inventor: Indian born, ideated in the bath tub, chocolate bars, radioactive substance and his wife’s ability to remember only four digits.
John Shepherd Barron, the Indian-born inventor of the ATM machine A hairdresser received a patent in 1995 for his invention that is made out of hair and pantyhose/ stockings. What is it called and used for? Booms, used to clear oil spills During the 1990s, this brand’s image in the US hit a low when Jay Leno, the host of The Tonight Show, compared this brand with Yugos, the communist era rattletraps (cars) imported from Yugoslavia. Today it is an extremely successful brand. Name it. Hyundai Who recently compared mobile technologies to ration shop rice and basmati rice? Telecom Minister A Raja compared 2G mobile technology to ration shop rice and 3G to Basmati rice This businessman introduced in India foreign trees and plants which he personally cultivated in his estates in Ooty and Bangalore. He visited Japan in the 1890s and invited the Japanese to experiment in sericulture in Mysore which helped revive the silk industry then. Name him. Jamshedji N Tata With what was the E in 7E7 replaced and why? The number 8. Boeing’s initial orders for its dreamliner 787 were from Asian countries and they influenced Boeing to include the number 8 since it represents good luck and prosperity. Which luxury goods store hired a live Egyptian cobra to guard a pair of haute couture sandals encrusted with ruby, sapphire and diamonds that was designed by an Italian fashion designer? Harrods of London in 2007
150 Connect a typewriter with an innerwear brand and what do you get? Facit, an innerwear brand launched by Forbes Campbell Knitwear of the Shaporji Pallonji group. Facit was once also the name of a typewriter manufactured by the group. In the context of the recent European financial crisis, what does PIGS stand for? The affected countries Portugal, Ireland, Greece and Spain. Name the Indian company and the designation it has given to a senior level executive who decodes sacred stories, myths, rituals and their relevance to modern times, and helps the company build its cultural strategy. Future Group, Chief Belief Officer Who propounded the strategy of innovating in emerging markets and then marketing these innovations in developed markets as alternative ideas and what name did he give it? Vijay Govindarajan, who calls it “reverse innovation” This brand’s failure (late 1980s) is also linked to the word “fresh” which was added to its existing name. The FDA in the US termed the usage as a misnomer and called it false advertising. The brand gradually wound down and efforts to find a buyer proved to be unsuccessful. Name the brand and the multinational who owned it. Citrus Hill from Procter & Gamble. It was launched in 1983 to compete with Tropicana products.
Name the foreign company in India whose expat employees are taking up Indian names to be more culturally acceptable to colleagues, business associates and clients. Huawei India If you are having a mudslide what would you be drinking? A coffee flavour of Gloria Jean’s Coffee This family came to prominence when it was commissioned to build carriages for the Royal Mail in 1760. By the late 19th century, it was hand-crafting the coachwork for the new “horseless carriage”. And today, this family’s name still resonates with the bespoke luxury of the world’s finest carriages and cars. Name the family and the cars it is associated with. The Mulliner family. Now called Bentley Mulliner, it’s the specialist personal commissioning department of Bentley Motors. Which brand is associated with Nudes, Pinks, Reds and Browns? Shades of Lakme Lipsticks
149 Whom will you find in conventions titled 140CC? Twitter fans and users at the 140 characters conferences We know of black forest pastries, but who owns the Black Forest furniture brand? The Café Coffee Day group Where are ‘credits’ and ‘pixels’ used as currency? Imaginary currency at Habbo.com, a social networking site for teens He is a Formula one racer and is now being called “Richard Branson of Asia”. Who is he? Tony Fernandes, CEO of Air Asia and the Tune group Which book do you get to by linking 111 charity and playbook? Behind the Cloud by Mark Benioff, founder of Salesforce.com Which CEO has set up a practice of inviting only one senior leader out of the 200-odd leaders in his company to his house for the weekend which is dubbed as a sleepover? Jeffery Immelt of GE What is common to Oracle, Symantec, Audi and Burger King? Oracle is the co-presenter and the rest are promotional partners for the movie Ironman 2 Which Indian entrepreneur’s acumen of building an international brand without publicity is now a case study at Harvard Business School? Shanaz Hussain Where will you find Juicy, Chatkila, Bindas and Sting? Attitudes at Bingo's online campus
148 This 100-plus-year-old brand got its name after the son of one of the founders was struck by a word while listening to psalm (45:8) in the church. Name it. Ivory. Named by Harley T Procter, son of William Procter of Procter & Gamble. Who publishes a magazine called Unfiltered exclusively for its members? The Scotch Malt Whisky Society Who is known to have uttered the words rather coin the term ‘Advertising Agent’ and set up the first formal advertising agency? Volney B Palmer. He set up the first advertising agency in 1842 in Philadelphia. Which brand is associated with the line: Sex sells but we unfortunately sell jeans? Diesel, the fashion brand that originated in Italy Which famous industrialist was part of the 5th Cavalry Regiment of the Spahis in the French Army? His leaving the army after 12 months was providential because his regiment got completely wiped out in Morocco in the early 1900s. JRD Tata A physician in the US in 1890 invented this to provide his patients with an easy-to-digest high protein food. What is it commonly known as now? Peanut butter Who said this when his company’s logo was designed: “I don’t love it but it will grow on me”? Philip Knight’s first reaction when he saw the Swoosh logo in 1971 This Chinese brand was initially notorious for producing inferior quality refrigerators. It was owned by the municipal government of a province called Qingdao. Today, it is considered to be a world class brand. Name it. Haier Which brand is changing its tagline to “Make a Difference”? Maggi sauces
147 This vehicle named after a city in the US will be launched in India sometime this year. Despite its obscure looks, the first of its kind vehicle from this company was a success when it was launched in the US. Name it. Santa Fe, SUV from Hyundai Motors 2 Its construction started in the 1950s, was commissioned in 1962 and was continued to be built till the late 1970s. It is known as a highly reliable ruggedised computer using bit-slice processors and was named by Jawaharlal Nehru. What is it? The TIFRAC (The TIFR Automatic Calculator) 3 Its first failure in India was a joint venture with Chamundi Mopeds which manufactured a two-wheeler. Name the company. Peugeot. Its subsequent joint ventures with Premier Automobiles (Peugot 309) and Mahindra & Mahindra (Logan) also did not take off.
4 Which company is launching ‘Fight Nights’ featuring India’s first-ever indoor exhibition boxing bouts between top Indian and international boxers? The bouts would be held in malls, multiplexes, discos, clubs, open grounds, college campuses, and amusement and theme parks. Monnet Ispat 5 What is common to the brands Elle n°5, Mandarina Duck, Lollipops and Playboy? They all have cell phones in their brand names designed by Brand Design Lab, a strategic joint venture between Alcatel and TCL of China 6 Which business book launched this year has its first chapter titled “It’s all about restrooms”? The Little Big Things by Tom Peters 7 Name the companies that got together recently to produce a successful two-hour movie for TV called Secrets of the Mountain? Walmart and Procter & Gamble 8 Name the world’s first of its kind company that started with its founder announcing that he had implanted a synthetic gene into E coli bacteria, causing it to produce human insulin. Genentech, the world’s first bio-tech company founded by Herber Boyer 9 Complete the series Wira, Kit, Karak and _____. What are they? Shera. All are mascots for the Commonwealth Games.
146 Who coined the term newsmagazine? Henry Luce and Briton Hadden, founders of the Time magazine What is common to a chandelier made of Swarovski crystals at the JFK airport and Puma shoes? Yves Behar, the designer Why has the book Winnie-the-Pooh been in the news of late? Winnie-the-Pooh is being retrofitted into all iPads sold by Apple because it is Steve Job’s favourite book Which company established a special relationship with the world of sport and invented several devices for the precise timing of sporting events, such as the “broken wire” in 1912, the Photogines, the first mechanism to link timing with a photo finish, in 1952, and the Contifort in 1960? Longines, the Swiss watch company Whose punch line is “Think outside the Bun”? Taco Bell What is common to the Eiffel Tower and the Taj Mahal Hotel in Mumbai? The same steel used in the Eiffel Tower was imported to build the Taj Mahal Hotel in Mumbai Who propounded these laws: Expenditure rises to meet income, and work expands to fill the time available?
Northcote Parkinson. They are also known as Parkinson’s Laws. Name the recently launched brand whose name means ‘cool’ in Italian. Ford Figo Name this 131-year-old company that is considered as the second largest firm of tea auctioneers in the world and collapsed a year ago after it failed to recover loans given to tea growers. Kolkata-based Carritt Moran and Co Pvt Ltd
145 This business group’s corporate headquarters was built by an Italian who was the managing director of one of its group companies. His desire was to build a replica of the Hawa Mahal. Name this building and the business group that owns it. Ceat Mahal, RPG group’s headquarters in Mumbai, was built in 1974 by Angela Tealdo, Ceat's former MD How many countries have amended their constitutions to include the human right to potable water? 15 Which was the first Indian pharma company to set up a joint venture in China during the early 1990s? Ranbaxy Who used a small airship to drag a banner across the London skyline emblazoned with “BA can’t get it up” and why did they do so? Virgin Atlantic. British Airways sponsored London’s Millennium Wheel in the late 1990s and on the day the wheel was to be raised the engineers had trouble lifting it. Virgin seized this opportunity and put up this ad. A vocational agency set up by a multinational in India has sent an entry to the Limca Books of Records claiming that it has made the largest shirt in India. It is more than 50 feet high and 35 feet wide. Name the agency and the multinational. iLead, vocational centres set up by Hindustan Unilever Which Indian company was an equity partner of Pepsi when it entered India to launch its products? Voltas India This company’s creations shared the stage with the discoveries of Alexander Graham Bell and Thomas Alva Edison at the Paris Universal Exhibition otherwise known as the World’s Fair in 1878. It is also one of IPL’s official partners. Name it. Bandelier, the Swiss Watch brand Which state represents the largest beer market in India? Andhra Pradesh Whose guiding philosophy is “Love All — Serve All”? This chain set up its first outlet in London and is now owned by a native American tribe in the US. Hard Rock Café
144 What is common to the Mughal windows that allowed women to view the outside world, Kurukshetra, the battleground for the Mahabharata, and the Lakshmi Vilas Palace? All these inspired the design of Titan's Heritage range of watches
Hritik Roshan was its first and Ranbir Kapoor is its latest ambassador. Name the brand. John Players, the apparel brand from ITC Which Rs 100 crore-plus brand that is over 20 years old has the closing tag line “the argument continues”? Parry's Coffee Bite now owned by Lotte India What beer brand is named after a statesman, political philosopher and one of the founding fathers of the United States? Samuel Adams These shoes were dubbed “moon shoes” because their distinctive tread resembled Neil Armstrong’s footprints on the moon. Who designed them and what were they actually called? Bill Bowerman, co-founder of Nike. He invented the Waffle Sole running shoes. Who left consulting firm McKinsey to stand for the governorship of Tokyo and then went on to found companies like Jasdick and EveryD.com? Kenichi Ohmae Which brand’s variants are called Hot Water and Cool Water? Davidoff's range of fragrances Which company has set up Champi clinics at the Kumbh Mela to promote one of its brands? Name the brand. Dabur for promoting its Amla Hair Oil Name the element that was synthesised in a university in the late 1940s and was named after the place where the university is based. Berkelium synthesised at the University of California, Berkeley in 1949
143 Almond, orchid, saffron, sandalwood, rose and chocolate are the prominent variants of which popular FMCG brand? This brand has so far had only one male model in India. Lux soap The ice cream flavours Rocky Road and Rum Raisin of Haagen Dazs supposedly played a role in the negotiations of a recent brand takeover. Which one? Phillips Van Heusen's takeover of Tommy Hilfiger. At about 4 am, in New York, a member of the catering staff of the law firm that advised Phillips Van Heusen brought about 15 pints of Häagen-Dazs ice cream to the negotiating table. That pushed them to close the deal by 7 am in the morning. Which company claimed recently that printing errors by its auditors led to faults in its accounts and claimed that no mistake was done from its side? Vishal Retail Which brand was the first to sell mineral water in plastic bottles and when? Vittel in 1968 Name India’s first in-train magazine and also the railway division that publishes it.
Shades of Life, published by the South Central Railway for its AC Class passengers Which company deploys a go-to-market strategy called Tick-Tock? Intel In which country was the first meter-equipped taxi cab introduced and what was it called? Germany. It was called the Daimler Victoria. Name the world’s oldest technology magazine, and since when is it being published? Technology Review, published by the Massachusetts Institute of Technology since 1899 Which was the second country in the world to set up a radio broadcasting service and when? India in 1921
142 Identify the companies from their base lines: “Now you know” and “Live in the know”. Wiley and The Wall Street Journal What are Noom, Re-Janm and Turqua, and name the company that has created them? Virtual worlds found on Godrej’s social networking and gaming website GoJiyo.com This product was originally developed for use in tanks and helicopters by soldiers. It is now available in market under model names such as the Thinker, Rogue, Hero, Ace and Bombshell. Name it. Jawbone ICON earphones Who dolled up as Guns N’ Roses rock star Axl Rose in the video his employees put together for their annual employee meeting in 2010? Warren Buffet for his insurance company Geico’s annual employee meeting What was the outcome of the collaboration between Namco of Japan and Midway of the US? They invented Pac-Man in 1983 This term originated in England in 1877 and was derived from a word in Hindi which means “to massage” or “to knead”. What is it? Shampoo from the Hindi word champo Who was the first MBA ever to be hired by Salomon Brothers? After being fired later, he revolutionised the investment technology business. Mike Bloomberg In the history of product marketing what was the X9 factor? Unilever claiming that its shampoos contained the X9 factor. Customers had no clue what it was and were enraged. This forced Unilever to take off the nonexistent additive off its label. Which country issued the world’s first postage stamp made out of cork and why? Portugal to honour the country’s cork sector, which is the largest producer of corks in the world
141 What were the DC-40 and Quick Take? The DC-40 was the first digital camera introduced by Kodak in 1995, while the Quick Take was Apple’s first digital camera Name the brand of sport shoes and the basketball player whose signature is found on all its shoes. The Converse All Stars shoes bear the signature of basketball player Chuck Taylor who was the first to adopt and endorse these shoes This famous sign was initially conceived for a suburban housing complex. It is now maintained by an independent trust. The sign is located on a rough, steep terrain, and is encompassed by barriers and also closed circuit cameras to prevent unauthorised access. Any movement in the marked restricted areas triggers an alarm that notifies the police. Name it. The Hollywood sign in Los Angeles Whose initiatives are called 10,000 small businesses and 10,000 women? Goldman Sachs. The initiative will unlock the growth and job-creation potential of 10,000 small businesses across the United States through greater access to business education, mentors and networks, and financial capital. Which famous brand ran an ad during the 1930s with the lines “Big Business Demands” with the guarantee that read “Have your dealer fit your hand with ___, if it fails to suit you, he will refund your money without questions”? Sheaffer, the writing instrument brand Which word originated from a region of France where shepherds would use an over-sized, hooded garment to protect themselves from the weather? Limousine With the support of the then Maharaja of Nabha, Pratap Singh, a plant was set up in Punjab. Which company was born out this during the late 1950s and what did it manufacture? Hindustan Milk Food Manufacturers Ltd for making Horlicks in India These are four of the seven fundamental principles of an organisation: Humanity, impartiality, unity and independence. Identify the rest and the organisation. The International Red Cross. The other principles are universality, voluntary service and neutrality. Which Indian apparel brand came out with merchandise branded with a film’s title? Ten hand-drawn T-shirts were designed by the main character of the film during the making of the film. Name the actor, movie and the T-shirt brand. Aamir Khan designed ten doodle T-shirts for Pantaloon’s range of 3-Idiots apparel and accessories
140 What is the term used to describe the trail of clicks that internet users leave behind from which value can be extracted? For instance, analysing user behaviour in search engines. Data Exhaust Which company’s forthcoming products are being developed under the code name Pink? Microsoft-branded mobile phone What are H-Bomb and Sway? Sex magazines published by students at Harvard University and Yale
The logo of this brand was inspired from a pattern on the wallpaper in a Paris hotel room. The founder of this company detached a small piece and kept it in his wallet and put it to use in the early 1900s. Name the brand. The Chevrolet Bowtie logo. It was founded by William Durant in 1911. In 1987, the Indian government became the beneficiary of £777,000 as per the will of the co-founder of a company in India which is over 100 years old. One of India’s famous Bollywood stars worked in the shipping division of this company as a freight broker. Identify the company and its co-founder. Charles William Wallace of Shaw Wallace. Amitabh Bachchan’s first job was with Shaw Wallace’s shipping division. Which company is associated with its vision “The Work” (repeated thrice)? BBDO Worldwide What are these: Be proactive; begin with the end in mind; put first things first; think win/win; seek first to understand; synergise; and sharpen the saw? The 7 Laws of Effective People postulated by Stephen Covey Sindh, Sultan and Sahib are associated with one of India’s firsts. What is it? The three locomotives were Sindh, Sultan and Sahib, and 400 guests left Bombay for Thane which was India’s first rail run. Who said this: “My theories have tended to emphasise strategies for keeping the sane sane”? He also introduced the acronym Kita into management. Frederick Herzberg
139 Name the tea brand that was used for the largest tea party ever held in the world? Brooke Bond Red Label. Dainik Bhaskar organised the tea party for 32,681 people at Indore in 2008. The birth of this brand is attributed to its founder having used the extract of the witch hazel plant, widely used by American Indians, to produce a cream that could heal small cuts and other ailments. Identify the brand. Pond’s cream, formulated by Theron T Pond in 1846 As a part of its CSR initiative, this brand celebrated the anniversary of John Lennon and Yoko Ono’s Bed-In Peace by reenacting the event and also named a product’s flavour after one of Lennon’s creations. Name the brand and the flavour. Ben & Jerry’s ice cream. The flavour was called ‘Imagine Whirled Peace’. India’s National Centre for Medium Range Weather Forecasting (NCMRWF) is known to have the subcontinent’s largest and most powerful numerical weather prediction (NWP) system. What supercomputer did it buy for this purpose? The Cray X1E supercomputer Which brand’s website provides the user with a “Boss Key” and what is it used for? The Kama Sutra lounge website. The boss’s key is the pg down key, when pressed it pops up an article on “How to be more efficient at work”. Identify this Harvard graduate and visionary who preached about computersation in the 1950s. He was hired by a New York-based consultancy firm and was fired three times for insisting that clients consider computerisation. John T Diebold
Who postulated in the early 1960s that Asian economies will take off one by one, move in a cluster just like the migrating geese and Japan would be at the head of the formation? Japanese economist Kaname Akamatsu in his “Flying Geese Paradigm” in 1962 Connect the following: A character in Salman Rushdie’s Satanic Verses, direct descendants of Chatrapathi Shivaji’s caste and Six Sigma. The Dabbawallas of Mumbai. In Rushdie’s novel the character Gibreel Faishta worked as a Dabbawalla. During which Union Budget in India was the first disclosure scheme for black money introduced? 1965-66
138 What is common to James Bond, the last astronaut to have left his footprints on the moon and film star Abhishek Bachchan? All are brand ambassadors of Omega watches A BBC TV series titled after the main character played by a renowned comedian and set in the past was famous for the character’s cunning plans. It was an alternative definition of strategy where the strategy is the cunning plan. Name the actor and the serial. Blackadder played by Rowan Atkinson (Mr Bean) Where and when were letters (mail) first taken by air in the world? In Allahabad on February 18, 1911 during a trade show on the banks of Yamuna. The letters had the inscription “First Aerial Post — UP Exhibition”. Whose corporate calendar for this year is adorned with paintings of corporate captains like Azim Premji, Keshub Mahindra, Vinita Bali and R Gopalakrishnan? Shining Consulting, the consultancy founded by Shombit Sengupta Which entrepreneur has recently offered a 10 per cent stake in himself for Euros 1 million? He currently has three profitable businesses running. James Layfield who runs Never Ever Ltd in the UK What are these — Berliner, broadsheet and compact? Newspaper formats Whose old advertisements had this line: When in doubt “look it up in” _________? Encyclopedia Britannica The refusal of one Commodore Cornelius Vanderbilt to eat what was served to him, as he found it too thick to eat, lead to the invention of what in 1853? Potato chips. Chef George Crum took back the french fries that were refused by the commodore and served him potato chips. Identify this brand that was founded in 1893 and uses “Be Ready” as a registered TM baseline. Amrutanjan
137 Which brand’s most innovative and first of its kind products were Film-Master and Ring Master? TAG Heuer. Recently, onboard a domestic airline in the US, a member of the cabin crew ordered a Hollywood personality off the plane over concerns that he would be unable to sit in his seat with both armrests down and seatbelt fastened, in accordance with airline policy. Name the airline and the person. Southwest Airlines and Kevin Smith, a Hollywood screenwriter, producer and director of the soon to be released movie Cop Out starring Bruce Willis Who claims to be the world’s largest online e-book store? Barnes and Nobles First the 4Ps, then the 4Cs and now the 4As of marketing. Who is putting forth this new 4A framework for marketing and what is it? Jagdish N Sheth along with Rajendra S Sisodia of Goizeuta Business School. Acceptability, Affordability, Availability and Awareness are the 4 As. This drink was originally launched in Spain and it means ‘Amazing’. It is sold in India too and for some time it was sold in apple and batberry flavours. Identify it. Mirinda, the soft drink brand In the UK, Germany, the Netherlands, Spain and Ukraine, the car is a pink Mercedes-Benz. In Argentina, one receives a pink Ford, while in Taiwan, it is a pink Toyota. In China, the vehicle is a pink Volkswagen Santana. What is being referred to here? Incentives to the Mary Kay sales force. Originally called the Pink Cadillac career car programme. It is known as one of the biggest commercial failures in video gaming history that led to the video game industry crisis in the 1980s. The company that released it suffered massive financial losses and an unspecified number of unsold copies are rumoured to have been buried in a landfill. Name the company and the game that failed. Atari’s video game ET, based on the movie character This invention was made in a US lab in 1964, and its inventor said “The story of the ____ technology has all the ingredients of a good novel. There was excitement, frustration, success, failure and personal tragedy”. Subsequently, the Japanese became masters of this technology. Name it. The liquid crystal display, invented by George Heilmeier of RCA A hill in the Manmad region has a natural top that resembles the logo of a particular Indian brand. Name the brand. Thums Up
136 D J Keymer was its first name, then it changed to BOMAS and then S H Benson. By what name is it known today in India? O&M, the ad agency “Taste the Success, Become _______ Advisor.” Fill in the blank and name the company that has launched this unique contest.
Taste the success, become Indra Nooyi’s advisors. It’s a team case study contest for management students. The winning team gets a pre-placement offer from PepsiCo. It was first called a boater by its inventor and made its debut at the Saks Fifth Avenue store in the 1940s. Identify the product and its inventor. The disposable diaper, invented by Marion Donovon Which company claims that last year it was able to pull up its worldwide production almost instantaneously and retain its profitability, despite the worst drop in demand since the Depression, because it used Toyota’s Lean Manufacturing approach? It closed 2009 with a profit of $259 million. Caterpillar Inc Link the 1857 mutiny to the Eicher group in India and what do you arrive at? Enfield. The bullets smeared with pig and cow fat which the soldiers refused to use were made by Enfield. Which hotel has added a “Ravi Shankar suite” to its portfolio of rooms and why? Taj Mumbai. After the 26/11 renovation this suite has been dedicated to sitar maestro Ravi Shankar who used to jam with George Harrison of The Beatles in this room. Which luxury brand has named its latest collection after the Roman hours from one to 12? There is also the 13th hour that refers to the first address of the company’s HQ. Cartier’s Les heures du Parfum In 2008 a management consultancy came out with a report on how the urban market was spreading to smaller cities, and how rural customers were increasing in importance. It was named after a small-town boy who has made it big. Name both the consultancy and the title of the report. The Dhoni Effect published by Ernst & Young What is the term used to define a strategy that forces a customer to buy new products and services that the manufacturer brings out as replacements for old ones? Fashion and software products are examples. Planned Obsolescence
135 Which brand is endorsed by Amitabh Bachchan, Saurav Ganguly, Chiranjeevi, Shahrukh Khan, Govinda and Tamil filmstar Surya? Himani Navratna Hair Oil While he was the technical advisor to UN in India, he conceived the mechanism to strip away unwanted tape recording noise. He patented this invention on his return to London. Identify him and the technology he invented. Ray Dolby, the inventor of the Dolby noise reduction system In The Matrix, Keanu Reeves is given two choices. He can either take a blue pill and wake up in the morning as if nothing happened or pop a red pill and enter the unpredictable wonderland of the Matrix. Which popular male brand claims it has taken the red pill? Axe from Unilver
Dubbed the “Walmart of Weed”, it is being compared to retail giants like Home Depot and Ikea. Name this new one-stop shop in the US and describe its merchandise. iGrow, a 15,000-square-foot warehouse in Oakland, California, for everything you’ll need for indoor hydroponic cultivation of marijuana — medical or otherwise — everything but the plant itself. When this global brand started operations, it had a rule that only men could work in its outlets. It was forced to hire women in the mid-1960s when the US military draft made it hard to find male employees. Name this company which tops in diversity now. McDonald’s What was invented when AT&T was searching for a way to power parts of its telephone system in rural areas in the early 1950s? Solar cell. Daryl Chapin of Bell Labs was instrumental in conceiving the idea. In which country was globalisation colloquially called the Bamboo effect? In Japan, when they moved production off-shore and industrial operations in Japan were hollowed out like bamboo stalks. Meaning, Thought and Action are the three essentials elements of _____. Complete the sentence with a phrase that is also the title of a popular business book. Success built to last Who famously said: “Management has joined the ranks of the dangerous professions”? James Champy, one of the proponents of reengineering
134 What is common to Freak, Emotion, Soccer and Scrooge? Prefixes to business books with economics as the suffix. Freakonomics by Steven D Levitt and Stephen J Dubner, Emotionomics by Dan Hill, Soccernomics by Simon Kuper and Scroogenomics by Joel Waldfogel Which European company is running a service to enable consumers to hire its full range of vehicles, including bicycles, scooters, cars and vans, using a prepaid card that can be topped up online? The strategy is intended to increase brand visibility in the hope that many of those hiring vehicles through the scheme will go on to buy one. Peugeot in France. The service is called Mu. Who has introduced the Flat White, a new coffee which aims to be richer than a latte, but creamier than a cappuccino? Costa Coffee In 1935, babies became a focused segment for this brand as its product’s bacteria-free purity made it safe to drink without boiling. This brand’s recent animated videos and Facebook activity on babies have generated a lot of fans. Name the brand and the Facebook page. Evian, the French mineral water brand. The Facebook page is “Evian Roller Babies”. What has earned the notoriety of being called the Crackberry and why? The BlackBerry, in a reference to crack cocaine as users feel they cannot live without it. Which tech company founded by a couple was named for the number of days between the founders’ birthdays?
Six Apart Limited In the 1930s who launched a tea brand suggesting that it could be drunk before food was digested (pre-digestive)? After WW-II the word “Tips” (referring to the fact that only the tips —the top two leaves and bud— of the tea plant are used in the blend) was added to its name. Arthur Brooke launched PG (pre-digestive) Tips brand, now part of the Unilever group. Name India’s first branded stationery paper introduced in 1945. Wisdom (stationery) and Three Aces (paper) from BILT Who famously said: “If you are not thinking customer, you are not thinking”? Ted Levitt
133 What is the term used to define physical and digital mail, documents and packages that flow across organisations to their customers and back? It encompasses people, technology and processes from document creation to production, distribution and management. Mailstream What was born out of a mid-size semiconductor company’s five-year strategic planning process and TQM activities in 1987? It was initiated by an employee who was earlier a consultant with Bain and Co. The Balance Scorecard was created by Arthur M Schneiderman for analog devices. Subsequently Harvard professor Robert Kaplan studied this creation and popularised it in a book. Who publishes the annual Doing Business Report that provides objective measures of business regulations and their enforcement across 183 economies? The World Bank Group Which was the first product/brand that was linked to the term “angel eyes”? BMW car headlights and tail lamps. They resemble the human eye. “You’ve Got Pictures” was a branded service of getting customers to get their film developed and posted online where friends and family could view them. Which two companies were involved in this strategy that did not do well? Kodak and AOL What is the link between the term Disruptive Technologies / Disruptive Innovation and TCS? Prof Clayton Christensen who coined the term “Disruptive Innovation” is on the board of TCS “Pile it high. Sell it low.” The person who said this is associated with the world’s first ________? Supermarket. Michael J Cullen opened the first supermarket store in the US. The founder of this company never married and always stayed in hotels. He was a pioneer in employee ownership, and began a profit-sharing plan in 1927. His company was the first to experiment with electric-powered vehicles. Identify him and his company. Jim Casey, the founder of UPS (United Parcel Service) Which company introduced the Style and Guru series for its product range in India?
Samsung, for its mobile phones
132 Which is the only car in the world to boast a Bowers and Wilkins surround sound system? The Jaguar XJ The first monorail train system and a single track vehicle were set up in the US in a record time of six months with the help of German engineers. The person who dreamt of it introduced a nine-step process in his company to convert all blue-sky ideas to reality. Who was it and where was it set up? Walt Disney. The first monorail train system was introduced at Disneyland. What are these: Hubris Born of Success, Undisciplined Pursuit of More, Denial of Risk and Peril, Grasping for Salvation, Capitulation to Irrelevance or Death? Five stages to downfall described by Jim Collins in his book, How The Mighty Fall: And Why Some Companies Never Give In. What term was coined by two economists of a famous Wall Street firm when they found a secular price rise in soybean, corn and corn products in 2007? Agflation was coined by economists at Merrill Lynch Which company famously follows the 10-Foot rule and the Sundown rule? Walmart Name the company that invented the propel-repel mechanical pencil, a forerunner of today’s mechanical pencils, and the Stylographic pen, the precursor of the ball-point pen by more than 70 years. AT Cross Company This product has been jointly created by a food company and a cosmetic company. Its daily antidote that claims to wipe wrinkles combines nutritional and dermatological science with the help of lycopene. Name the companies and the product. Inneov Fermete created by L’Oreal and Nestle Which Indian foods brand does the Norwegian company Orkla own? MTR Foods The founder of which company said, “We try to allow our people to be themselves and not have to surrender their personality when they arrive at _____”? This company has shown consistent profits for the last 37 years of its existence despite turbulent times. Herb Kelleher of Southwest Airlines
131 This company is driven by the ______ Spirit created by its founder on the following three key values: Creative Wisdom, Unwavering Drive and Positive Thinking. Name the company and its founder. Hyundai Spirit established by its founder Chung Ju Yung The success of a small pioneering programme initiated in Fresno, a town in California, in the 1950s, which included mailing to an unsolicited list of 60,000 people, created what is now one of the world’s most powerful and largest brands of its kind. Name it. Visa, from a programme initiated for the BankAmericard What is Noodles with a NO? Q.3 should have read: “What is noodles without the NO?” The right answer is Foodles by Horlicks. This question is not being considered. This company’s advertising jingle, “Stuck at the site of you”, has become a ring-back tone for almost all its employees. Name the company.
Fiat India What was discovered by a researcher working for a pharma company in 1965, when he spilled some of the material he was heating in a flask? Later he licked his fingers while picking up a piece of paper that had fallen into the spilt material and found it to be sweet. Aspartame discovered by James Schlatter, a researcher at GD Searle Talk, Evaluate, Assist, Motivate, Frame, Organise, Collect, Understand and Synthesise are which organisation’s major tools to solve business problems? Mckinsey Rather than pursue a career in professional golf, he took a Harvard MBA in the 1970s and went on to complete his doctorate in business economics and became a professor at Harvard at 26. Identify this management guru Michael Porter During the 1980s, which media company produced one of India’s first mega soap operas, Buniyaad, for TV viewers? Mudra Communications In retailing how did the term “white goods” originate? Initially all heavy household appliances were manufactured with a white enamel finish, therefore called white goods
130 During Christmas 2009, who placed “plastic red kettles” that accept debit and credit cars in 120 cities in the US? The new kettles have wireless card readers attached to them; such kettles have been used to collect coin donations earlier. Salvation Army Which company teamed up with top international designers such as London’s Tim Wallace, New York’s Eric Chan and Toronto’s Conrad Marini to bring world-class premium furniture to India? Wipro (Furniture division) Who said: “I have no use for a motor car which has more spark plugs than a cow has teats”? Henry Ford Which publication has announced that 2010 will be the year of women and will debut a series of “girl comics” which will be written and illustrated entirely by women? Marvel Comics Whose mantra for success was “Rise early, work hard and strike oil”? J Paul Getty, an oil billionaire and founder of Getty Oil which is now part of Lukoil This retail brand began as a sailboat equipment company in the 1960s in the US. The business became so successful that it expanded into general clothing and home furnishing. The company is named for its sailboat heritage, but the misplaced apostrophe in the company’s name was a typographical error that the founder could not afford to change. Identify this brand. Lands’ End, a brand that is now owned by Sears What kind of business fraud is the Salami technique?
Computer professionals rounding up balances in customers’ accounts and transfering them into their own accounts Which company used a 15-year-old actress in the 1980s to advertise its brand with the line, “Nothing comes between me and my ______”? Identify the actress also. Calvin Klein used Brooke Shields as a model Who began his career in a company called Hyatt Roller Bearing Company in Newark, during the 1890s? Alfred P Sloan
129 This brand is named after the current that flows along the coast of Florida. Identify the brand and also the reason why it was named so Gulfstream, the business jet manufactured by Grumman, which is now part of General Dynamics. It was so named because the coast of Florida was a favoured vacationing spot for Grumman executives in the 1950s. Identify this Indian firm that acquired the oldest stock broking firm in London and has a Latin name that means values that bind people or religion Religare During the 1600s one of the Popes authorised Christians to partake of what had hitherto been called Satan’s drink. What was Satan’s drink? Also name the Pope who allowed it. Coffee and Pope Clement VIII This brand began its life as a makeup remover for women in the 1920s. It was first advertised as movie stars’ secret to keep their skin pretty. Identify the brand. Kleenex facial tissues What is the term used to describe an element of marketing that dissuades customers from desiring a particular product or service? Also name the person who coined it. Demarketing, a term coined by Philip Kotler along with Sydney J Levy From a branding perspective what is common to Intel, Samsung and LG? Does it ring a bell? Their audio branding was done by Musikvergnuegen, a music and sound design production company This person invested in the then failing General Motors company during the early 1900s and won a seat on the board. By 1920, he was president of the company. Name the investor and the company that bears his family name. Pierre du Pont of the Du Pont family Which Indian business family set up a company called General Foods in the 1970s and by what name is the group known today? The Shahra family Name the first company in India to cash in on its recent brand campaign’s popularity by launching exclusive merchandise linked to it. Vodafone and its Zoozoos merchandise.
128 What was founded by Darbari Seth of Tata Chemicals in 1974 to find solutions to energy efficiency?
Teri (The Energy and Resources Institute) This 100-year-old brand for which India is the second-largest market after Brazil has now a mausambi (sweet lime) flavour. Identify it. Eno Fruit Salt from GlaxoSmithKline Names such as Parliamentary Procedure, Lazy Susan and Bulletin Board were suggested for this path-breaking technology during its founding in the early 1970s. By what name is it known today? The Ethernet, created by Bob Metcalfe This world-class company’s CEO reckons that his company may already be at the fourth stage of corporate decline, as defined by Jim Collins in his book How the Mighty Fall. Name him and his company. Akio Toyoda, CEO of Toyota Motors Who introduced the Brand Asset Valuator (BAV)? BAV was introduced by Young and Rubicam. It measures the value of a brand along four dimensions: Differentiation, relevance, esteem and knowledge. Which Indian brand used to run the punch line: “For the man who doesn’t have to try… too hard”? Denim After Shave from Hindustan Lever The title “Diamonds are Forever” was apparently inspired by an advertisement in an American magazine which Ian Fleming, creator of James Bond, saw in 1956. This brand still uses the same punch line. Name it. DeBeers, whose slogan is “A diamond is forever” In preparation for the ban on tobacco advertising in the UK in 1997, which popular brand began to position its logo against the background of purple silk? Subsequent to the ban it continued to show logo-free swaths of purple silk. Silk Cut Unlimited Limited and Unincorporated Inc were proposed names for which company initially? Microsoft
127 The B-school that bears this person’s name recruits about a third of its students from outside the business world. He helped inspire the megachurch movement and acted as an informal adviser to the Girl Scout movement in the US. Identify him. Peter Drucker Which company created a cross-functional team charged with identifying and delivering “The Perfect Pint” to the customer? This team mapped every business process in product delivery for a perfect customer experience. Guinness, the beer brand Name this brand created by one of the world’s finest noses, Dominique Ropion. It is the first Eau de Parfum with an alcohol perfume base created from an ingredient that is fairly traded and organic. Love Etc, the cosmetics range from Body Shop
The Random Access Memory (RAM) replaced punched cards when IBM introduced its model 350 Disk Storage Unit in 1956. Who was its first customer? United Airlines was the first to use it to set up a computerised reservation system What is common to Eclipse, Dubai, Rising Sun and Octopus? Names of yachts owned by Roman Abramovich, Rashid Al Makthoum of Dubai, Larry Ellison and Paul Allen respectively Who said, “The pilots I worked with in the aerospace industry were willing to put on almost anything to keep them safe in case of a crash, but regular people in cars don’t want to be uncomfortable even for a minute”? Nils Bohlin, a Volvo employee and the inventor of the three-point seat belt used in all cars A reduction in the price of this brand’s main product resulted in a fall in the share prices of consumer product companies like Coca-Cola and Heinz. Its own stock fell by 26 per cent. One magazine termed it “the day the _____Man fell off his horse.” Identify the brand. Marlboro An alumnus of the Stanford Business School created this brand because he was embarrassed buying a similar product for his wife in a department store environment. He committed suicide by jumping off the Golden Gate Bridge. Name him and the brand. Roy Raymund, founder of Victoria's Secret lingerie brand In business management, who is known to have defined corporate culture along five different dimensions? He is said to have literally put corporate culture on the map. Geert Hofstede of Netherlands
126 Fill in the blanks and identify the company from this ad: “In 1969 space pioneers Armstrong, Aldrin and Collins set out to bring the moon a little closer. In 1969 our founders ___, ___ and ____ set out to make the world a little smaller.” Adrian Dalsey, Laryy Hillblom and Robert Lynn, the founders of DHL The founder of this company used storytelling to rally all project members around his vision and set up a creative group, Imagineering, to carry on his company’s tradition of dreaming up new ideas. Identify him. Walt Disney Name this management guru who lays claim to introducing the word “synergy” in management vocabulary. He put it across as “2+2=5”. He is also known to have examined corporate advantage long before Michael Porter. Igor Ansoff, known as the father of strategic management Which company keeps a blue binder called the Talent Portfolio that has the names of its up-and-coming leaders? This company is regarded as one of the best in succession planning. Procter & Gamble This recent brand campaign abbreviation reads CHEW in English and GOMME in French. Name the brand and campaign. Wrigley Canada’s campaign called Canadians Helping Each Other Win (CHEW). He started as a video salesman and went on to become a company’s CEO. He is known to be social media-savvy and posts questions to his employees on the company’s internal website called Watercooler. Identify him.
Brain Dunn, CEO of Best Buy In the 1870s, Remington, a company best known for its breech-loading rifle, approached another company to market one of its products overseas. The latter refused since Remington had tried to compete with it in an earlier attempt. Name the product and the company Remington approached. Remington approached Singer Corporation to sell its typewriters This founder of a firm said that Jesus Christ had all the traits of an advertising executive. He also published a bestseller in the 1920s. Name him and the book. Bruce Barton wrote the book The Man Nobody Knows Which company’s corporate campaign has the tagline: “You can see everything from here”? United Technologies, owner of Otis, Carrier air conditioning and Sikorsky Helicopters
125 This fictional character is a $5-billion cash cow for its company. But its popularity seems to be waning and the company has plans to rebrand its personality by moving away from its clean image. The first project for this exercise has been code named Super Secret. Name the character. Walt Disney’s Mickey Mouse
What is common to David Beckham’s knees, Celine Dion’s vocal cords and the tongue of the chief taster for the UK’s Costa Coffee chain? All have been insured by Lloyd’s of London
This world famous design in glass, created for one of the world’s most popular consumer brands in the early 1900s, was named by its designer after the sheath dress that was in style at that time. Identify the designer and the brand. Earl R Dean and Coca-Cola An Indian industrialist and a former RAF pilot approached the Government of India in the early 1930s offering it a subsidy of Rs 1.25 lakh or guarantee of Rs 1 lakh a year for a first of its kind service they planned to set up. What was this venture? JRD Tata and Nevill Vintcent setting up the Tata Air Mail service in 1932
Ajay V Bhatt became a celebrity through an Intel advertisement. What is he best known for? The co-inventor of USB
This entrepreneur, after he took over a wine store owned by his parents in the US, set up a video camera inside the store and discoursed about what makes certain individual wines great. These are posted on a blog now. Name him and his blog. Gary Vaynerchuk. The blog’s called Wine library TV.
The name for this brand of cycle lamps was derived in the 1920s from the English word ‘international’. Today this brand has been folded into its parent brand which is a multinational. Name the the brand and the company.
Konusuke Matsushita, founder of Panasonic and National
Which company used a new packaging to sell its product as a packet of postage stamp-sized sheets of degradable film? It was named by the Time magazine as one of the best inventions. Listerine Pocket Paks and Breath strips, dissolvable mouth freshner strips.
Strategy and ______ are the Himalayas of marketing and everything else is the Catskills. Fill in the blank and name who said this. Timing. Al Ries and Jack Trout.
124 Name the person and the name he gave to the theoretical proto-hypertext computer system he proposed in 1945. This has been referred to as the vision behind search engines. Vannevar Bush. The Memex (from memory and index). In 1959, this company came out with a press release that said: “Will the first men rocketing to the moon wear graphite space suits?” Name the company. Union Carbide, after the discovery of high-strength carbon fibres Link the author of the book, 32 Ways to be a Champion in Business, with Starbucks in the US. What is the rare distinction? Earvin Magic Johnson, the former NBA player turned businessman is the only franchisee for Starbucks outlets in the US Name the world’s first industrial robot and where was it deployed? Unimate. It was deployed at GM’s assembly line at Ternstedt in New Jersey in 1961. This inventor was a journalist, artist, sculptor, amateur hypnotist, a communist and a Jew. He left Europe in 1940 and patented his invention in Argentina. During the War, the Royal Air Force tested his product in combat and placed one of this inventor’s largest orders of 100,000 pieces. Identify the person. Ladislao Jose Biro, inventor of the ballpoint pen Which airline achieved the distinction of being the world’s first all-jet carrier in the 1960s? Air India Which brand’s loyalty points are called puppy points and why? Andrex Tissues of the UK. It has a small Labrador pup as its brand mascot. The founders’ original plan for this company was to create a network server for homes, but realising it would be hard to explain to consumers why they would need one, they narrowed the idea down to one component of the original plan. They launched the first version of their product in 1999. Name their company. TiVo Most of today’s marketing ignores the fact that people rely on “invisible networks” of friends, relatives and co-workers for recommendations. A consultant who was originally an advertising copy writer researched these invisible networks, wrote a book and also coined a term for it. Name it.
Buzz. The Anatomy of Buzz was written by Emanuel Rosen.
123 Name the brand whose up to 43 wood parts include mahogany from west Africa, maple from North America and pure wool from Australia, north China and California . Rolls Royce’s Phantom In which brand’s product will you find the world’s smallest Bhagavad-Gita engraved or imprinted? A gold pendant manufactured by Tanishq Where will you get to use a service called Blue&Me? Also, name its providers. The infotainment system in all Fiat group cars based on Microsoft’s auto technology developed jointly with Magneti Marelli, a Fiat group company When one its large stores opened in 1965, on the first day there were more customers than the store could handle. Therefore, the store manager made a judgement call and let the customers choose items from the warehouse attached to the store. Since then it has become a successful operating model for this company. Name the company. IKEA Who was awarded a patent for “a method and system for placing a purchase order via a communications network”? Amazon’s ‘One-click’ ordering Where in India are coffee mugs being sold as souvenirs with an image of a bullet shot by terrorists in November 2008 in Mumbai? Leopold Café, Mumbai The Telegraph, Sunday, The Asian Age and ______ . Link the commonality between the three and fill in the blank. MJ Akbar was the founding editor for all these journals. The latest magazine founded by him is called Covert. When this article was written by two professors in 1998, no management journal was willing to publish it. Finally, in 2002 strategy+business published it. Its title is today a well-known management and industry jargon. What was the title of the article? CK Prahalad and the Bottom of the Pyramid. To which company are the following attributed: Stereo sound, broadcast TV, a secret device that helped defeat the Nazis and the CAT scanner? EMI UK
122 Whose product launches have had the code names Cupcake, Donut and Éclair? Google’s versions of its Android application Name the oldest legal journal published in India? Madras Law Journal established in 1891 In which country is Tata Motors launching its Indica electric car before rolling it out in India in 2010? Norway
What is the name given to a corporate structure in which a number of organisations link together, usually by taking small stakes in each other to have close business relationships, often being suppliers to each other? Keiretsu, the Japanese term when translated literally means headless combine The founder of which company in the 1930s worked for the Elka Company before he started on his own? Charles Revson, the founder of Revlon The components of this invention that were put together in 1907 by an asthmatic janitor working in a department store in the US, consisted of an electric fan motor, a soap box stapled to a broom handle and a pillow case. Which product and brand was born out of this invention? The portable electric vacuum cleaner invented by James Murray Spangler and later sold to WH Hoover who bought the patent and started the Hoover company Who said this about whom: “One of the great industrialists, may God preserve him”? Joseph Stalin on Henry Ford Which brand is linked with the origin of the concept instant fashion? Zara Whose mascot is Dr Rabbit? Colgate toothpaste
121 Which company or brand publishes a bi-annual magazine titled Innovation? This company is looked upon as one of the most innovative in its business. Carl Zeiss, the German optics company What’s the term for a blog that appears to be written by an individual, but is actually maintained by a company’s marketing department or public relations firm to push a product or service? Flog or flogging (fake blogging) Name the US bank which is opening a branch inside a Dunkin Donuts store. The bank is a part of the Royal Bank of Scotland Group. Citizens Bank Nearly 300 years ago, this breed of horses was developed in Scotland. These powerful horses are easily recognised by the long hair covering their hooves. For over 75 years, they served as ambassadors of a well-known American brand. The company also breeds these horses. Name the horse brand and the horse breed. Budweiser Clydesdales. Clydesdale is a place in Scotland. Inspired by the book Innovation Tournaments written by Wharton Business School professors which company has joined hands in sponsoring a global innovation tournament? Wipro Technologies Who is often referred to as the father of the pill? Carl Djerassi, who developed a synthetic equivalent of progesterone, the key ingredient in contraceptive pills
Who said this: “I knew we needed a weapon to break through the US market, and it has to be something different, something that nobody else was making”? Akio Morita of Sony What is common to Piqqem, a company that leverages the wisdom of crowds, and Apple Computers? Both these companies got their angel funding from Mike Markkula Jr, without which they would not have existed What are No Fear Motherload and No Fear Bloodshot? Energy drink brands of Pepsi
120 Desire, Calgaro, Diya, Kashmi, Maya and Lucera are some of the brands of this company. It has 25 film stars who are its brand ambassadors. Name it. Gitanjali Gems A consumer products company’s marketers videotaped men taking shower and were surprised that many used body wash on their hair. This led to the company to introduce a hair and body wash combined product. Name the company and the brand it launched. Procter & Gamble, Old Spice High Endurance Hair and Body Wash What was introduced by Levi Strauss on its jeans to help its salesmen identify and count the number of Levi’s jeans at rodeos? The tiny red tab on Levi’s Jeans was introduced in 1936 for easy identification The original design for the Volkswagen beetle is supposedly stolen from a non-German company by Adolf Hitler and handed over to Ferdinand Porsche to build it. Identify the company and its nationality. Tatra, a Czech company In which product would one find Aero Shake, Jump and Peek? Microsoft’s Windows 7 operating system Antarctica and Brahma are popular brands of what and are sold in which country? Beer brands sold in Brazil Name the law that states: “A social network’s effectiveness grows exponentially with the addition of each new member.” Reeds Law, devised by computer scientist Dave Reed Which brand is identified by its signature ‘potato, potato, potato’ sound? Roar of Harley Davidson bikes A Swedish advertising man joined hands with the world’s first advertising agency in the late 1970s to create the Chivas Regal of vodkas. Identify the brand and the person behind it. Absolut Vodka. In 1978, Gunnar Broman decided to create “the Chivas Regal of vodkas” and he approached the ad agency NW Ayer.
119 What is common to Xerox, Lufthansa, Alcatel and Olivetti in the Indian context?
They all had joint ventures with the B K Modi group in India This Indian entrepreneur named one of the ITES companies he set up by the Latin word for the number ‘4’. Identify the person and the reason for naming it so? Raman Roy, the BPO startup entrepreneur, appropriately named his fourth venture Quattro What was the excitement about amongst the readers around the world and the residents of the Village of Mamaroneck on the release of issue No. 600 to issue No. 603 of a publication that comes out from there? Archie Comics. Issues in which Archie gets married to Veronica first and then Betty. Name the market researcher and the term he coined in the late 1950s when he used a tachistoscope and projected the words ‘Drink Coca-Cola’ and ‘Eat Popcorn’ for 1/500th of a second at the screening of a movie and claimed that the sales of the respective products had gone up. James Vicary who coined the term Subliminal Advertising Which company came out with this line during its days of leadership in its category: “The leader should do more. It’s only right”? Cadillac Which company was asked to withdraw one of its specially designed beverage cans from the market after a customer complained that when the packs were stacked in a certain way on a shelf, they produced a pattern that read S-E-X? Pepsi What is the third bottom line in the management term “Triple Bottom Line”? The company’s planet account. A measure of how environmentally responsible it has been. Who had named its brands as Fugitive, Die-Hard, Titanic and Terminator after the Hollywood blockbusters. Woodland Shoes Name the two-wheeler brand whose name when translated in its country of origin means a ‘wasp’. Vespa in Italian means a wasp
118 What is the term used to describe a person working for a group or cluster of different employers, or job and a business, or whatever combination comes together best for him or her? It involves the expansion of the concept of freelancing beyond that of self-employed professionals. Portfolio working, coined by Joanna Grigg Who are budtenders and where are they employed? Budtenders are medical Marijuana collectives who work in legalised Marijuana clinics The first frequent flyer programme was invented by marketing executives of a now defunct airline. Name it. American Airlines was the next to follow in 1981. Neal J Robinson and Jeff Krida of Braniff Airways Inc The first disabled doll on a wheelchair was introduced as a companion to an able character already being sold. Name the doll and the year it was introduced.
Becky, launched by Mattel in 1997 as a disabled friend of Barbie Whom did Martin Cooper, the inventor of the cell phone, strategically make the first cell phone call to? To Joel Engel, the head of cell phone research at rival AT&T’s Bell Labs This large multinational had a firm dress code under its founder and beards were prohibited until 1945, when a bearded Herbert Grosch joined this company as its second scientist. Name the company. IBM under Thomas Watson Which company is planning to launch a brand called AdeZ in a year’s time in India? Hindustan Unilver. AdeZ is a soya-based fruit drink. Which company’s global internship programme is called InStep? Infosys In the 1980s, who had launched a soap called Vigil in India? Godrej Soaps
117 Identify this university in the US that is named after its founder who used all the fortunes he amassed while in colonial service in India and was the first president of Madras. Yale University, named after Elihu Yale Recently, a product was introduced in the US markets that was named after a renowned immunologist who joined this beverage company as its first chief of R&D in 1993. Name the product and the company. VIA, the instant coffee brand from Starbucks. It’s named after the company’s former R&D chief Donald Valencia. Who was credited by Philip Kotler for popularising the term "Relationship Marketing"? Barbara E Bund of MIT Sloan School of Management This dish first invented by Kundan Lal Gujral in 1929 in Peshawar and served by one of Delhi's most popular restaurants founded by him is celebrating its 80th anniversary. Name it. Tandoori, butter chicken Which founder spoke these words: Time should make enemies and Life should make friends? Henry R Luce, the founder of the Time and Life magazines Who manufactured the first portable MP3 player? South Korean company Saehan with its MPMan F10/F20 models This dairy products company in the UK sells Cow & Gate Baby foods, Farmer's Wife cream and St Ivel cheese. It also has named one of its products from the Indian brand Amul. Name the brand and the company that owns it. Utterly Butterly butter from UNIQ of the UK Who started an ad agency in 1980 with a mandate from its promoter to set up one of the best textile advertising agencies in India? A G Krishnamurthy, the founder of Mudra, on the behest of Dhirubhai Ambani
In this company, its products are identified by single word names. The storage units and coffee tables it manufactures are named after places in Sweden and its bathroom items are named after Scandinavian lakes, bays and rivers. Identify it. Ikea
116 What is common to tequila, Madhubani paintings and Goan feni? They all have been awarded geographical copyrights. Which US state if considered a separate nation would be ranked as the 8th largest economy in the world? California Who makes a perfume for a lollipop (confectionery) brand whose logo was designed by Salvador Dali? Name both. Chupa Chups a lollipop brand founded in Barcelona and Coty Inc makes a perfume also for the same brand. One of the sons of the founder of this Scotch brand named after his family was an MP and was knighted. He was much loved for his quick wit and pleasant way. His legendary philosophies on life have been given a nickname and are often quoted in the press. What was the nickname? Dewarism named after Sir Thomas R Dewar, whose family owns the Dewar's Scotch whisky brand. Who founded the organisation DATA and what does it stand for? The organization DATA (Debt, AIDS, Trade, Africa) was established in 2002 by Bono and Bobby Shriver a Kennedy family member. DATA aims to eradicate poverty and HIV/AIDS in Africa. In 1979, McGraw-Hill repeatedly rejected the offers of American Express for a takeover and it won. McGraw-Hill was known as one of the first adopters of a style of takeover defense. Name it. Scorched Earth. A strategy adopted by shareholders and management to do whatever it takes to fend off a hostile takeover. What is the term used to describe a network that is marked by using intelligent devices (likePCs) at the periphery that make use of the network and does not interfere with an application’s operation? Dumb Network. The world’s largest food company is threatening to leave its home country if its government imposes a cap on executives’ salaries. Name the company and the country. Nestle and Switzerland. If Black Chic is to South Africa, with which country and company would you link the brand Fiancée? Egypt. Brands owned by Marico India.
115 If Wayne McLaren, who was an American stunt man, model, actor and rodeo performer, is linked with Marlboro cigarette advertisements, with what is David Whitbread linked to? The model who portrayed the Onida devil Name the brand which has come out with a Mahatma Gandhi limited edition of one of its products. The product design includes a lacquered surface showing cotton texture and yarn spun on a spindle.
Mont Blanc pens In the 1890s, who ran “The Wonderful Mother” ad campaign and for which of its products? Johnson and Johnson for its baby powder If Shakti Ammas are linked to Hindustan Unilever’s rural initiatives, with which company are Jyothi Ammas associated with? British Petroleum’s biomass stoves initiatives for the rural folk Which company invented the first watch in the world to generate and save its own electricity? Seiko of Japan invented the Kinetic in 1986 Which company’s logo is interpreted by many as a tribute to Alan Turing, often considered to be the father of modern computer science? He committed suicide in 1954 by biting into a cyanide-tainted fruit. Apple Computers What is common to the star Harvard MBA CEOs Meg Whitman of eBay and Steve Ballmer of Microsoft? They were former employees of Procter and Gamble With which film star is the brand Tiger Eyes linked to? Perfumes named after Shah Rukh Khan In the mid-1990s, a number of car accidents involving British (male) drivers were apocryphally attributed to the head turning nature of which advertisement? Gossard Wonderbras advertisement billboards with the punch line Hello Boys
114 One of this brand’s print ads featured a four-armed, scantily clad woman wearing gold clothing, accompanied by the headline, “There is a Goddess.” The company that owns the brand was accused by a group called the American Hindus Against Defamation of tarnishing the image of the Hindu god Shiva. Name the brand. Kohler, a sanitary ware and home furniture company based in the US Which company’s first Indian factories were set up in Mocama and Digha, Patna in Bihar? Bata India What is common to these names — Jolt, ok, Mr, XL, Shasta and Kitty? They are all names of different types of cola drinks The founder of this company came up with its name while he was with his mother at her kitchen table using an anagram set. He initially worked as a bank clerk in the late 1870s. Name him and his company. Kodak, founded by George Eastman (in the picture) Which company’s strategy of operating retirement homes failed despite assuming that its culture of caring qualified it to operate them? It wrote off $545 million against this diversification. Avon, the cosmetics company This US-based company survived World War I by building phonograph cases, dressers, counters and furniture for a confectioner’s store and a corset company. It is the largest exporter in the US in terms of sales. Name it.
Boeing Identify this brand whose jingle’s first note is an assortment of 20 sounds, including a tambourine, an anvil, an electric spark and a hammer hitting a pipe. The four other notes are a mix of xylophone, marimba, bells and other sounds. Every five minutes, the jingle is heard in a commercial somewhere in the world. The Intel Inside jingle that was launched in 1991 What is so special about a bar called Route 69 in a Latin American country? It is the world’s first cocaine bar that is situated in Bolivian capital La Paz Name the first actress to have a perfume named after her posthumously. Greta Garbo
113 With what is an Angry-Gram sent out from a virtual Angrix 3000 typewriter? Identify the brand. An Angry Whopper Sandwich from Burger King. Angry-grams are a humorous way of venting one’s anger against an annoying person. This brand was founded by a carpenter in 1895 whose wife gave it a name by which it is popular even today. Five years later, he sold it for just $450. Advertisements in the 1900s proclaimed it as “America’s most famous dessert”. Identify it. Jell-O, now owned by Kraft Foods, was created by Pearle Wait in 1895 The foundation of this bank is associated with George Woods, one of the former presidents of World Bank, and an eminent Indian who instituted the Forum of Free Enterprise in India. Name it. ICICI, set up on January 5, 1955 This watch brand shares its name with an Indian biscuit brand. It was inspired by the super-charged race cars of the 24 of Le Mans and is the first square-cased, water-resistant watch. Name it. Monaco by Tag Heuer Which is the only magazine in English that has not published any advertisements — other than its own? Mad Magazine Name the cosmetics brand founded by this South African marketing legend who claims to have got his first lessons in marketing and CRM when he became a gambler at a very young age. Black Like Me founded by Herman Mashaba in 1985 Which sportsman endorsed an aftershave brand called Six Love and why was it named so? Björn Borg, it was manufactured by his company (also called Björn Borg) in sync with the six continuous French Open titles won by him Which popular term was contributed by a former Swedish bank called Kreditbanken? The Stockholm syndrome Which company’s “customer-managed” marketing programme is named Tremor? Procter & Gamble. It involves mothers and teenagers.
112 Which company’s celebrity chief of marketing who lasted only for 10 months set up a “trend office” in New York to track developments in home furnishings and apparel and was instrumental in launching a fashion line by the name Metro7? Wal-Mart. It had recruited Julie Roehm, a celeb marketing executive from Chrysler, and subsequently realised that she was unfit. Which brand has set up a worldwide fund that has been working with the Girls Scout of the USA to help young girls counter idealised beauty images? Dove. The Dove Self Esteem Fund. The CEO of this European company became a national hero and legend in his country. However, his expansion programme in television and personal computer manufacturing brought financial problems commensurate with the size of the company in the late 1980s and he committed suicide. Identify him and the company. Kari Kairamo of Nokia Corporation Complete this. The ________ Mercedes Art Car is known by the abbreviation _______ car which is considered the most revolutionary vehicle since the Mini. Swatch Mercedes Art Car better known as the SMART car These two rival companies first entered into an arrangement with the object of preserving each other’s sources of palm oil supply during the 1920s. Subsequently, this turned into a merger and resulted in a boom in palm oil production in Congo and the Solomon Islands. Name the two companies involved and the merged company’s current name. Lever Brothers and Unie of Holland now known as Unilever Project Arrow is the name for which government department’s programme to provide new technology-enabled service to the common man? Department of Posts Which brand founded a customer loyalty programme called the Aristocracy Club in India? Arrow Who owns the pet insurance company, PurinaCare? Nestle Which soap brand was launched with the theme: “Ek Tukda Chand Ka (A piece of the moon)”? Fair and Lovely soap from HUL
111 Dwayne’s Photo is the only lab in the world that still does the complicated film processing of which product/brand? It will continue to do so till the end of 2010. Kodakchrome Mahatma Gandhi’s first fast for a public cause during the early 1920s was to help the striking workers of two famous companies. Name them. Arvind Mills and Calico Mills
Name the world’s first post-graduate research university in science and engineering that will focus only on alternative energy and sustainability. Masdar University located in Abu Dhabi Name the founder of the company that was conceived after his wife complained that she couldn’t reach her real estate clients via her cell phone while on vacation in the Bahamas in 1985. Iridium, the satellite phone company founded by former Motorola engineer Barry Bertiger With which company are the following linked: Thomas Edison, Samuel Morse, Alexander Graham Bell and the founder of Cornell University? Western Union What was founded as the Newton Heath LYR FC during the 1870s? Man U or Manchester United The founder of which company said this and about what: “I don’t love it but it will grow on me”? Nike’s Philip Knight’s first reaction when he saw the ‘Swoosh’ logo in 1971 Which foreign company when it decided to go on its own in the US was called “The advanced car with the backward name”? In its native country, its name when translated into English means Fifty Bells. Isuzu What is common to Grasim, Lederle Laboratories and Atul Products Limited? They were all established in 1947
110 Deepika Padukone in 2004 and Preity Zinta in 1997 modelled for which brand? Liril soap. The Rolling Stones, Abba, Simply Red, Beyonce, Harley Davidson and Tina Turner are some of its customers… soon it will add the late Michael Jackson to its list of customers. Identify the company. Bravado, the world’s leading merchandising company which is a subsidiary f Universal Music. The founder of this multinational company was forced to flee the guillotine in France and on his voyage to the US, he and his family were reduced to eating soup made from boiled rats. They founded the company in the 1800s. Name the company. DuPont. Whom did the US House of Representatives recognise as the true inventor of the telephone in the year 2002? Antonio Mucci, an Italian inventor. The eight calligraphic strokes it takes to write this company’s name in Japanese is regarded as a lucky number. Identify the company. Toyota. Who ran the ad, “Good things come to those who wait, it takes 119.53 secs to pour the perfect pint,” and why?
Guinness Beer in the UK, in order to stem its losses since its customers could not wait 10 minutes for the head of the beer to settle. Like the row numbered 13 missing in aircrafts, why are there no fourth and 44th floors in most Chinese-owned hotels in Asia? The number four is considered the unluckiest number by the Chinese because in Mandarin, four is denoted as Si and sounds like the word shi which means death. Which company introduced green ketchup and what was it called? EZ Squirt Blastin was launched by Heinz in 2001. Happiness Factory is the mockumentary of which brand? Coca-Cola. Identify the brand of this company that also runs a community relations initiative focussed on supporting families after they’ve adopted a child. Jockey.
109 In the mid-1990s, this company spent $1 billion on a four-year test of its electric car model. It leased 800 of these cars to consumers for three years and at the end of it, all vehicles were returned to the company and destroyed. Name the company and the model. General Motor’s experiment with its EV1 electric car The brand “No Name” is 30 years old now. Who sells products under this brand name? Loblaw Companies Ltd, a Toronto-based grocery giant Connect Dan Brown’s yet to be released novel The Lost Symbol with Jackie Kennedy. The book was published by Doubleday where Jacqueline Kennedy was once an editor This media channel was called Pinwheel until 1981. By what name is it known today? Children’s TV channel Nickelodeon, owned by MTV Networks Who once launched a soap brand called Le Sancy in the Indian market? Hindustan Lever Limited In which brand’s advertisement are astronauts Sally Ride, Buzz Aldrin and Jim Lovell found together? Louis Vuitton Whose baseline is “Find it. Make it. Sell it”? Alibaba.com What is common to the brands Calvin Klein, Izod and Arrow? They are all owned and marketed by Phillips Van Heusen Who was the first person to become a living trademark for promoting a corporate product way back in the 1890s? Nancy Green, an African American who modeled as “Aunt Jemima” for a ready-mix pancake flour in 1893
108 Commander, Compass, Liberty and Wrangler are sub-brands of which vehicle brand? Jeep, a Chrysler group brand Which company founded in the 1830s is associated with its trademarked Blue Box and Blue Book? Tiffany & Co Which retailing company ran the following ad line in the 1980s: “The biggest name in little computers”? RadioShack, the US-based electronics retailer What was the first clamshell cell phone called? Motorola’s Star TAC Who was the first Indian to receive royalty from the sale of records? Rabindranath Tagore Which company used the code names Chicago, Memphis, Daytona, Whistler and Blackcomb before releasing its products? Microsoft What is common to the Fiat Palio, Tata Nano and Alfa Romeo 155? They were all designed by IDEA Institute, Italy Which head of state is linked to the RB 3217 model of sunglasses? Barack Obama. RB 3217 is a Ray-Ban product. This company was named after its founder’s wife and was established in 1901.The first product it manufactured was saccharine. Today, it owns the “Equal” brand. Name it. Monsanto
107 What is common to Infosys Technologies and Technopak Advisors? Both the companies had tie-ups with Kurt Salmon Associates and later separated Whose mascots are Chouw and Mouw? Videocon Industries Which newspaper was the first to publish a correct story about the sinking of the Titanic in 1912? The New York Times Which is the only company that is allowed to use the Red Cross logo and why? Johnson & Johnson, since it registered the Red Cross symbol as a US trademark for medicinal and surgical plasters in 1905 The Fiat Punto launched in India replaces which previous brand from Fiat’s stable? The Fiat Uno Who publishes a magazine titled The Coffee Table? The Taj group of hotels Whose brands are D’tachi, Dreamline and Pink & Blue? Future Group’s Big Bazaar The founder of this company began his career as a rural farm boy and had no formal higher education beyond the eighth grade. In the 1920s, he went to work for a banker as a chauffeur and mechanic. Name the company he founded.
Cummins Inc This oil named after the founder of one of the world’s famous lubricant companies was used to manufacture cricket bat oils during the 1920s and 1930s. Name him and the company he founded. Wakefield Oil, after CC Wakefield, the founder of Castrol
106 Who calls his business (in India) as the Wal-Mart approach to healthcare? Devi Shetty of Naryana Hrudyalya in Bangalore This magazine initially featured a “sweetheart of the month” and changed its original name after its co-founder suggested the name of the car company that produced only 97 cars in its history and closed down. Name the magazine. Hugh Hefner’s Playboy magazine Which liquor brand recently advertised in India with tulips from Holland as the surrogate product? Carlsberg beer With which international brand is the Genomal family associated with for the last 50 years? Jockey Innerwear “The World Awaits” is the baseline for which prestigious financial services product? The Black Card from Visa If you owned a Transition what is that you would be using? Transition, the world’s first roadable aircraft or flying car (in the picture) Which logo was introduced by David Rockefeller in 1960 that is still in use? Chase Bank Which newspaper’s motto is “The truth enlightens me”? It was established in south India in 1938. Deccan Chronicle Name the only 2009 Fortune 500 company CEO whose company’s name includes his full name? Polo Ralph Lauren
105 Which company’s stated vision is to “be the largest and No. 1 electric vehicle manufacturer in the world by the year 2011”? Kabirdass Motor Company, which manufactures electric scooters Which confectionery brand gets its name from a play written by the author of Peter Pan? Mackintosh’s Quality Street of London. It was the name of a play by J M Barrie. Name the microprocessor that was proclaimed to be the fastest on the planet in 1992. Alpha, the 64-bit microprocessor by Digital Equipment Corporation Which soft drink brand was phased out in 2000 to make way for Sprite in the Indian market? Citra, the Parle drink that was sold to Coca-Cola
This company’s Russian abbreviation is OAK, by what name is it otherwise known? United Aircraft Corporation The Invisible College of the 1600s is better known as what today? It is generally linked to the concept of crowd-sourcing in today’s Internet era where ideas are contributed by amateurs. The Royal Society of United Kingdom Who articulated his company’s business purpose as: “We try never to forget that medicine is for the people. It is not for the profits. The profits follow and if we have remembered that, they have never failed to appear”? George Merck II of Merck & Co. Whose brands were Wall Street, Scabal and Old Trafford? Grasim Suitings Competing in existing market space, beating competition, focusing on existing customers, exploiting existing demand are all constituents of which strategy? Red Ocean Strategy
104 Prior to India’s Independence which brand used to run ads with the following lines: “Makes white clothes stay white. Pure swadeshi and free from animal fat”? Tata 501 soap bar This product was called Action Man in the UK. By what name was it sold in the US? GI Joe Which product was first made in England in 1937 by Colin Kininmonth and George Gray? Sellotape, competitor to 3Ms Scotch Tape In the late 1960s, an alumnus from MIT working for Tata Electric was put in charge of a floundering one-year-old company and was asked to either set it right or shut it down. Identify the person and the company. F C Kohli and TCS Which global brand began selling stylish and affordable casual clothes from a converted church near Stanford University? GAP Which brand advertised itself as the world’s first soft drink? Perrier Water Who left a note with the following message to all his directors before a board meeting: “If you hire people smaller than you, we shall become a company of dwarfs. If you hire people bigger than you, we shall be come a company of giants”? David Ogilvy, the advertising guru Which website was first designed as a place for musicians to post their music and where fans could chat about it? Myspace.com, the social networking site
The contribution of an artist named William Hogarth in the 1700s continues to be a boon to all artists and businesses. What did he introduce? Since William Hogarth’s works were being copied, he became instrumental in the Copyright Act being passed in 1735 — generally known as the Hogarth’s Act.
103 Which airline owned the car rental service Hertz as well as Westin Hotels with an intent to provide convenience to its passengers in terms of travel, transportation and stay? United Airlines Which CEO said: “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons”? IBM CEO Tom Watson said this to one of his employees in the 1960s Whose advertising base line was “Live Wirefree”? BPL Mobile What does the series E0, E1 to E6 and P1 to P3 represent? After P3 a proper noun has been assigned to this product by its manufacturer. Humanoid robots by Honda China Construction Bank, Bank of Communications Ltd, Ping An Insurance and Petro China Company Ltd are all listed companies and are constituents of the Hang Seng Index. What are such companies collectively known as? Red Chip companies The proponent of which theory posed this question: Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas? Name the person and his theory. Edward Lorenz, the father of Chaos theory This airline was the first to make all its flights 100 per cent smoking free from 1990 onwards. Name it. Air Canada This company’s 200,000 square feet flagship store is on the original site where it opened its retail business in 1917. Open 24 hours a day, 365 days a year, the flagship store draws close to three million visitors each year. Name it. L L Bean Which company was founded in 1917 as Nippon Ko-gaku Ko-gyo- Kabushikigaisha? Nikon
102 For the last 20 years, this chain of stores has been having the highest sales per square feet of any retail outlet in the world. Its founder institutionalised the removal of momentum barriers by instituting the Cut the Crap Committee. Name it. Richer Sounds founded by Julian Richer in 1978 Which company in 2006 mortgaged its blue oval logo for $23.6 billion hedging against the business downturn to come? Ford Motors
With the founder of which Indian company is the steamer named SS Loyalty linked to? Scindia Steam Navigation Company founded by Walchand Hirachand Doshi Who said this: “Rollin, you’re crazy. Let’s do it!”? Herb Kelleher, co-founder of Southwest Airlines, said so after Rollin King sketched the airline’s business plan on a cocktail napkin Which Nobel Prize winner spent all his prize money to buy diamonds and study spectroscopy? C V Raman What is the term coined by a Bhutanese king which many international organisations and economists are considering to use as an alternative to GNP (Gross National Product)? Gross National Happiness (GNH) coined by King Jigme Singye Wangchuck of Bhutan In management jargon what is a “cube farm”? An office filled with cubicles P H Mortensen, a carpenter and foreman, was responsible for the construction of this film set in Colombo over 50 years ago. It is still a major tourist attraction. Name the company he worked for and the structure. L&T. The bridge for the movie The Bridge on the River Kwai. Prior to the construction of the Suez Canal in 1869, the Arabica coffee bean took about six months to reach Scandinavian countries and it lost its green colour due to the moisture. This resulted in a distinct aroma and flavour of coffee. What is the name given to such coffee? Moonsooned Malabar coffee grown in Kerala
101 Down-aging, egronomics, cashing out, the vigilante consumer are four of the 10 trends identified for the 1990s by a famous marketing expert. Identify the marketing futurist and the book in which this was published. Faith Popcorn in her book The Popcorn Report Mr Champa and Ms Champi are mascots for which event and in which country? Mascots for the South East Asian (SEA) games being held in Laos this year An Indian company is close to acquiring a pink sheet company in the US that has roots dating back to 1872 and was highly noticed as a brand during President Obama’s acceptance speech and his inaugural address. Name both of them. S Kumars Nationwide plans to takeover Hartmarx Corporation Whose brand extension BlaK was a failure in the US market? Coca-Cola An industrialist founded one of India’s famous academic institutions in the early 1900s with the advice and support of eminent people like Swami Vivekananda and British Viceroy Lord Curzon. He, in fact, got the idea after listening to a convocation address at the Bombay University in 1889. Name the founder and the institution. Jamsetji Tata and the Indian Institute of Science, Bangalore What is the significance of the Indian car registration number DIA 6479?
It is the registration number of the first Maruti 800 car owned by Harpal Singh What is NCR paper? Bit is No carbon Required Paper that was incidentally invented by two scientists working with NCR Corporation in 1954 Touchy-feely, pop-up, scratch ‘n’ sniff, pull along and squeaking are a category of what? Children’s books From which bank did Phileas Fogg withdraw 20,000 guineas before setting off on his global journey in Around the World in Eighty Days ? Barings Bank
100 This Unilever detergent was developed for Brazilian customers who wanted a low-cost and effective product. Its name, coincidentally, means “excellent” or “the best” in Urdu. What is it? Ala Identify the car brand whose name in Latin means to precede. It was chosen so since the company felt the car was the predecessor of cars to come in the future. Prius, the hybrid car from Toyota Which fashion brand has embarked on the task of saving turtles in the country, particularly in Orissa and Gujarat? Turtles, the Kolkata-based menswear brand Qila, Highcourt and Ambassador were some of this company’s brands in the early 1900s. Today, its IT division has embarked into SAP consulting. Name the company. Vazir Sultan Tobacco (VST) Industries, makers of the famous Charminar brand of cigarettes Which inventor who was a sailor drew inspiration for his invention from the barrel and rope used to raise and lower the ship’s mast and the chain used to drop the anchor while he was on board the Corwo? Samuel Colt, the inventor of the revolver What can be found in some of the silk saris sold by top retailers in Chennai and bottles of one of the most expensive mineral water brands, Bling H2O? Swarovski crystals Which famous cocktail combination came about in 1898 during the Spanish-American War, when US soldiers were stationed in Cuba? Bacardi with Coke Which airline issues the famous Hello Kitty boarding passes? EVA Air from Taiwan Which consumer electronics multinational is experimenting in introducing stoves and lanterns to capture the market at the bottom of the pyramid in India? Philips
99 What is the significance of a brand called Bakey’s that is found to be used in the private Royal Jet owned by the king of the UAE? Edible cutlery is sold under this brand name. Owned by an Indian company, it is the first to make it out of sorghum. Name the fictional couple who appeared in ads run by the insurance industry in the US to block the government’s health care plan. Harry and Louise If Ray-Ban is an eyewear brand, who has launched a brand called Ray recently? Essar Group What did Compton & Co and GE jointly develop in 1892 to enhance this product’s safety? The electric iron Which company founded by the Maharaja of Mysore always makes most sales during any election in India? Its product formula is a closely guarded secret. Mysore Paints and Varnish Ltd. It manufactures the indelible ink used during general elections. To tide with sagging sales which company has introduced a customer scheme called “Employee Pricing Plus”? Chrysler Corporation Which was the first toothpaste brand to be launched in laminated tubes in India? Prior to which they were packed in aluminium tubes. Prudent from Parle A multinational offers a “10-day promise” for one of its brands. Name both the company and the brand. Johnson and Johnson for its baby oil Skid Lid is slang for what? Helmets
98 This board game created by an Indian is probably the world’s first on intellectual property rights. Name it. Anaryst, created by lawyer Pravin Anand Identify the oral care brand whose ownership changed from Geoffrey Manners to Wyeth to John Oak Remedies. Forhans toothpaste. After whose tragic death was the Rajabai Tower Tragedy Fund set up in 1890? Bachubhai Godrej, wife of Ardershir Godrej who jumped to death from the Rajabhai tower in Mumbai after being chased by miscreants This company was founded by a farmer and car salesman in 1927. His wish was to fly when he learned aviators were paid as much as $1,000 per show and it became a life-changing opportunity for the 30-year-old. Name the company he founded. Cessna Which discovery remained a secret for nearly 40 years because Napoleon Bonaparte refused to recognise it? Its inventor used a device developed by his friend Alessandro Volta in 1805. Electroplating discovered by Luigi Valentino
Who said this and fill in the blank: “The iPod is an elegant product people like to be seen with, I want ______ to be an elegant product people like to be seen with?” Indra Nooyi, CEO of PepsiCo This magazine appeared for the first time in October 1933. It began as a racy publication for men and later transformed into a more refined periodical with contributions from Ernest Hemingway and F Scott Fitzgerald. Name it. The Esquire magazine What is the term used to describe a situation when companies tend to find false comfort when others are pursuing similar strategies and enter the market with a similar product? Lemming’s syndrome. Identify this company whose base line reads “powered by culture” and gets its name from a Spanish word meaning “shoes”. Zappos.com.
97 Who said: “I expect the personal computer to become the kind of thing that people carry with them. A companion that takes notes, does accounting, gives reminders, handles 1,000 personal tasks?” Paul Allen, co-founder of Microsoft, in 1977 Name the company and the metric it created that measures research spending divided by gross margins for each new product line. This helps it to focus its resources on innovations that maximise profits. Hewlett and Packard. The metric is called R&D Productivity. Smilemakers is a division of which company? Staples Inc An Indian company recently introduced a brand positioned as an emergency lemon refresher. Name the brand and the company. LMN from Parle Agro Which brand claims that it is the world’s largest selling non-Scotch whisky? Bagpiper from UB India The co-founder of a consumer products company sent one of his products to a lab in New York for analysis and got back a report which said that the product had only .56 per cent of miscellaneous particles. This prompted him to come up with what became a well-known catch phrase for this product. What’s the phrase? P&G’s Ivory soap’s popular phrase “99 44/100 percent Pure, It Floats” Mahatma Gandhi called it one of the few useful things ever invented. Name it. The sewing machine In which journal was Parkinson’s Law first published? The Economist The birth of this brand goes back to 1921 when a school teacher and local candy shop owner was inspired by a little boy’s inability to decide between ice cream and a candy bar. Name it. EskimoPie, an ice-cream brand now owned by Nestle.
96 In the early 1900s, this company was often referred to as “a bunch of farmers” in its country since the workers in its manufacturing facilities were initially agricultural hands. Today, the company is regarded as the most efficient and highest quality manufacturer in the world. Name the company and why was it called so. Toyota. Its founders, the Toyoda family, were basically agriculturists whose family name meant abundant rice fields. In which industry do companies use a “central location test” conducted by customer volunteers to differentiate and rank products? In the soda or aerated drink industry “From Russia with Love” and “Revolver” are whose brand names? Sisley, the fashion label owned by Benetton The story goes that this TV show would have never been aired in the US if Rupert Murdoch’s daughter, a huge fan of the UK version of the show, hadn’t persuaded her father to take a chance on it. Name this popular show. American Idol , originally known in the UK as Pop Idol This Canadian was called Mr Fix-it during his school days when he made buzzer boxes for school game shows. He got a big break when he responded to a General Motors RFP to develop a network computer control display system just two months before graduation. Name him, the company he founded and the brand he owns. Mike Lazaridis (in the picture) of Research In Motion which makes the Blackberry Which company, in order to protect its brand from the many unauthorised competitors in Asia, analysed the scent of its original product, artificially manufactured the smell and patented it. Today, the very characteristic smell is strongly associated with this brand? It makes products mostly for children. Crayola What is FlyLite? The in-flight magazine of Jetlite What is common to the founder of Detroit city and a bridge in London? Link them to auto brands. Cadillac was the founder of Detroit city and Vauxhall is the name of a bridge in London. Cars were named after both of them. It is called the _______Bug. A company’s logo which looks like a fly caught on a round sticky label. Fill in the blank. The Boeing Bug
95 Which business book covers the concept of ‘Sonar Model’ and ‘Sonaring’? Brand Clout by Dennis C Flynn After the release of Tom Cruise movie Top Gun in the early 1980s, the sale of which brand went up by 50 per cent? Ray-Ban, its Aviator sunglasses Name the company and the term it coined to increase brand recall by making emotional connections on a sensory level between the brand and consumer. Americhip Inc which coined the term Multisensorising
In 1953, the Indian government nationalised nine private airlines; Bharat Airways was one of them. Who owned this airline? B K Birla Who said “I am a Ford and not a Lincoln” and why? Gerald Ford, after taking the oath of office of the vice president of the United States, to show his intent to serve the nation with a commitment similar to that of Abraham Lincoln The doors of this car do not remain open ajar, the hatch does not open and it does not have a glove compartment — features that increase its strength and safety. Name the car. Tata Nano Whose brands are Karthika and Meera? CavinKare’s brand of shampoos sold in sachets in mostly rural markets of India This product, manufactured at its plant in Mysore, has its origins in Langholm, Scotland. Identify it. Reid and Taylor suitings What is the term used for an advertisement which is male oriented? Muscle Copy
94 Which was the first Indian company to advertise in Time magazine? Bajaj Scooters Founded in 1906 as a small Cleveland jobber’s shop, this company advertises itself as “the world’s largest publicly owned creator, manufacturer and distributor of social expression products.” Name it. American Greetings Corporation What is the term used to describe a spam email that includes a disclaimer to the effect that it refers to the Inbox Privacy Act in the US? It was coined after a US Senator who proposed a law on spamming. Murkogram, named after Senator Frank Murkowski, who proposed a law against unsolicited commercial emails In 1883, a professor from Wisconsin received a patent for the first electric room thermostat. His invention launched the building control industry and was the impetus for a new company. Name the company. Johnson Controls Which Indian airline had all its aircraft named after the rivers in Germany? ModiLuft During World War II, this company contributed directly to the war effort by manufacturing first-aid kits and dye markers for the navy. After the war, it was known to be responsible for bringing the “American look” to the rest of the world through advertisements featuring American models. Name it. Revlon Name the film star who lent her name to a footwear brand called Sundrop?
Rani Mukherjee lent her name to the Sundrop brand manufactured by Bata He was one time the private secretary to one of India’s Nobel Laureates and also founded the Indian statistical Institute. Identify this person and the Nobel Laureate. P C Mahalanobis was once Rabindra Nath Tagore’s private secretary In which movie new 2007 Harley-Davidson Softail Springer Classic motorcycles were transformed into vintage bikes? Indiana Jones and the Kingdom of the Crystall Skull
93 After a strike in 1950, the workers in this company were given lifetime employment. One of its managers developed ways to increase efficiency without cutting jobs, leading to "pull production" in 1954 and subsequently "total quality control". Name the company and the manager. Toyota Motor Corporation. Taiichi Ohno. Though the Nano is making waves now, which industrialist conceived a similar idea in 1995 and called his car the city commuter, a project which eventually did not take off? Arun Firodia of Kinetic Engineering Limited. Which company deploys technologies by the name Flywire and Lunarlite? Nike. Which organisation was founded in the 1970s on the principle that consultants should deliver results — not just reports? Bain and Company. The development of this product was inspired by a Spiderman comic strip in 1977 read by a judge in a US district court. In the comic, Spiderman was being tracked by a transmitter worn on his wrist. The judge convinced a computer salesman and his company to develop a similar device. Name the company that subsequently developed this device and what is it called? The Electronic Bracelet developed by BI Inc. Who launched a carbonated fruit drink called Oranjolt that was not received well in the market? Rasna Limited. Whose own quality standard is called GothiaTek? Swedish Match’s quality standard for the Swedish snus it manufactures from tobacco. On which car’s model was the erstwhile Indian car Contessa based? Vauxhall Victor. Which was the first liquid nail polish brand? Cutex.
92 Sitting at his home office in the Indian subcontinent, he used a Kaypro computer and a modem to communicate with his contact in Los Angeles while working on a movie script in the mid-80s. Name him. Arthur C Clarke, sitting at his home in Sri Lanka, worked with director Peter Hyams for the movie version of his book 2010: Odyssey Two
Name the company that pioneered the concept of brand management way back in the 1930s. It created an organisational structure that made individual managers responsible for each brand’s success. Procter & Gamble Name the invention and the school teacher who also served as an undertaker and took up the challenging task of replacing a manual process by an automatic one in 1889. It increased reliability and also ensured privacy. Almond B Strowger. He invented automatic switching for telephone exchanges. To which brand can the Ambassadors of Elegance be linked? Longines Watch Company Which company changed its corporate identity on the 50th year of the discovery of DNA, which also happened to be this company’s 25th anniversary? Biocon, which changed its logo in 2003 to symbolise the double helix. Biogen is another company founded in 1978, which merged with IDEC Pharmaceuticals in 2003. Who first conceptualised a cost-effective way to connect with readers for book-signing events around the world remotely? Also name the term now attributed to it. Margret Atwood, who conceptualised the LongPen Name the company which has released the first e-book with a colour display. Also mention the brand name given to it. Fujitsu’s FLEPia What are 3M, 3G, 3K and 5S? All Japanese systems used to improve efficiency and cleanliness at the place of work Which product was sold under the brand names of Red Lamp, Annapurna and Golden Tree? Cigarettes manufactured before Indian Independence
91 What is common to singer Christina Aguilera and the brands Hugo Boss, Puma and Lacoste? Fragrances sold under their names are manufactured by Procter and Gamble Name the company and the strategic planning tool it used that envisions multiple future events and help develop plans to respond to them. It helped this company navigate the oil shock of the 1970s. Shell, which used the Scenario Planning tool What was formed after the “India Report” was submitted by Charles and Ray Earnes to the Indian government? The National Institute of Design, set up in Ahmedabad The co-founder of which company shared his principles in the book Management: How Modern Business Buildings Are Operated? Clyde Cushman, the co-founder of Cushman and Wakefield, the world’s largest privately held real estate services firm What did a European artist who has a doctorate in biology, an Italian fashion house and a Nigerian bank together set up in London?
The Double Club, a fusion bar and restaurant Which company supplied the four-colour television broadcast vans for India’s first-ever colour television transmission, which happened during the Asian Games in 1982? Philips Which company’s CSR initiative is branded as White? Godfrey Phillips India Whose Rolls Royce car dons an exclusive mascot and not the Spirit of Ecstasy or the Flying Lady? Also give details of the mascot. The Queen of England. The mascot is that of St George slaying the dragon, cast in sterling silver. For which detergent brand did film star Govinda model? Wheel detergent from Unilever India
90 This company was founded with an impromptu loan from a drunken rock band manager and its founder was hailed as his country’s answer to Bill Gates. Today, it is its country’s largest software company by market value and its software has been popular with government agencies, particularly intelligence services. Name the founder and the company. Autonomy, the British software company founded by Michael Lynch This brand was originally known as Baby Gays. By what name is it known now? Q-Tips. “Q” stands for quality Who owns the brand FfUuNn and what does it stand for? Navneet India. FfUuNn stands for Full marks and Fun. Which President of India worked as a journalist with The Hindu and The Times of India at the beginning of his professional life? K R Narayanan What is the significance of the brands: Lambretta, Shaolin and Legend? Lambretta was the first scooter manufactured in India (1956), Shaolin the first five-stroke motorcycle manufactured in the country, and Legend the first four-stroke scooter manufactured here. In the recently-opened headquarters of which organisation would one find a wax statue of its Asia head? The statue was installed to celebrate and exhibit its diversity and multi-cultural nature. Standard Chartered Bank. The statue of Jaspal Bindra. The founder of this brand took a course in cosmetology in Tehran because she was bored sitting at home. To take the course she needed Rs 4 lakh and, therefore, decided to fund it by writing for a magazine. Today, she has 400 of her branded outlets across the world. Name her. Shahnaz Husian Whose advertisement reads: The most tightly knit network in the east since the KGB? Austrian Airlines
The first rules of which sport were codified at Harvard University? American football
89 An Indian company’s promoter was inspired by the first moon-landing because it reflected his vision of being the first and foremost in his chosen field. He started his venture in the 1980s and also named his company appropriately. Identify both the founder and the company. Pratap C Reddy, founder of Apollo Hospitals Which company’s maxim was “Follow the Cable” way back in the 1850’s? Reuters news agency Which former celebrated CEO of a US corporation set up a clothing export business in the 1970s which he operated out of Kabul and Delhi and called it Hindu Kush? Tom Freston of Viacom For the last ten years which international fashion brand is sharing its passion for travel and city life by publishing City Guides?Louis Vuitton What is the connection between brands Decca, Lost Highway, Verve and a water supply company founded by Napoleon the third? They are record labels owned by Vivendi, the French company which originated as a water supply company Who owns the brands — Ox, Judo and Gurkha? Vehicles manufactured by Force Motors (formerly known as Firodia) Who had launched a non-carbonated drink called Appela that failed? Cadbury’s India In the 1950s which company was given an honourary Oscar for the advancement of the motion picture industry? It was known for its projection lenses. Bausch and Lomb The founder of this company was a star employee of IBM who finished his year’s sales quota in a record 2 months and also saved two of his employees who were taken hostage by the Iranian Government just before the revolution in 1979. Identify the founder and the company. Ross Perot (in the picture) and EDS
88 When and from where was the first FM radio service started in India? July 23 1977 from Chennai
What is common to these brands Artistry, Satinique, Attitude, LOC and Persona?
All Amway brands
Whose vision is “To be the most creative organisation in the world?” BBC
Name the first liquid detergent brand that was advertised on TV. Ezee from Godrej
Name the brand and the company for which Shabana Azmi and cricketer Krishnamachari Srikkanth have modeled together. One of the constituents of this company started as a worker’s cooperative in 1849. Varilux — the eye wear brand of the French company Essilor. Two companies Essel and Silor merged in 1972 to form Essilor
Which company has a business vertical branded Akela? Hidesign and TechTeam
The founder of which company had the rock group B-52 perform at a party for its prospective customers during which he distributed pin-up buttons with the word software crossed out like the title of the movie Ghostbusters? Marc Benioff
The honorary chairman of which company said: “We are not Gods, we are not infallible”. “Sometimes even Tiger Woods misses a shot”? Shoichiro Toyoda of Toyota Motor Corporation
Which cartoon character licenced to Pepsico was first created by two ladies on a restaurant napkin in 1985? Fido Dido
87 With which insurance company are the following linked: House insurance of Sir Isaac Newton and Robert Walpole, Britain’s first prime minister, and the personal accident policy taken out by Winston Churchill in the 1890s? Aviva, the fifth largest insurance group in the world
Whose thought marked a tectonic shift in the marketing of cars in 1924, when he decided that each car model should appeal to a distinct population segment and, therefore, with each new model came a new name? Alfred P Sloan (in the picture), after he became the CEO of General Motors, a strong rival to Ford Motors
Which firm was the first to use the term “management consultant”? Booz Allen Hamilton
Which technology term or acronym was contrived to match the submariners’ term for the sound of a returned sonar pulse? Ping (Packet Internet or Internetwork Gopher). Used for troubleshooting to test Internet or network connectivity and determine response time.
This company was started way back in 1892 with an investment of Rs 295, its products were manufactured in a small house in central Kolkata. Later, the business was acquired by one Gupta brothers who operated under the name of V S Brothers. In 1918, C H Holmes, an English businessman in Kolkata, was taken as a partner and it got a new name with which it is known even today. Name it. Britannia Industries Ltd
Which erstwhile company had offers that were linked to cricketing terms like: The Super Sixer, Square Drive and Super Four? Sahara Airlines
Which footwear brand claims that it helped saved the life of Keith Richards of the Rolling Stones at a 1960s concert? Richards touched his guitar to an ungrounded microphone and was knocked unconscious, but the medics believed that the crepe-soled shoes that Richards was wearing insulated him and he survived. Hush Puppies
Which brand is linked with the Meowing Lion, Pure Voices and Clear Speak campaigns? Strepsils
Which company invented the hoodie, the head gear stitched to jackets and sports bras for women?
Champion USA, the sports brand company
86 Which company’s in-house ad agency was called Kamerad News? BPL India
Link the West Indies cricketers Lance Gibbs, Carl Hooper and Shivnarine Chanderpaul to the name of a product that is mostly found in coffee bars and restaurants. Demerara sugar or brown sugar. Demerara is one of the countries of Guyana to which these three cricketers belong.
Who expounded the People, Purpose and Process model? Sumantra Ghosal
On which product would you find the initials of the brothers William Day and Henry Overtone Jr? Wills cigarettes
Name the technology company and the beta version of its recent product that carries an image of the beta (betta) fish as its screen saver? Microsoft’s Windows 7
The founder of this BSE-listed company quit his job as a medical representative because of physical illness. Using a small amount of money he received as severance pay, he launched a pharma company that produced drugs for the kind of ailments from which he himself suffered. Name the company. Torrent Pharmaceuticals Ltd
In 1962, a system called the Bellboy was first introduced in a world fair. What was it? The first commercial application for the paging system
Which company launched a family soap by the name Montage which never took off as a brand? Shaw Wallace. Before Montage it had successfully launched Aramusk, one of the oldest male deodorant soaps.
With which brand is the character “Louie bhai” associated? Mortein, the anti-mosquito and pest repellent brand. Louie is a mosquito character.
85 This company’s website greets you with the tag line: “Faster. Further. Freer — Our Message in a Bottle.” These are its leading principles on the basis of which it runs its business. Name it. Coty, the 100- year-old fragrance company
Which famous brand name is a tribute to Sir William Thomson who in 1850 had laid down the scientific foundations for refrigeration methods? Kelvinator. Sir William Thomson was the first Baron Kelvin of Largs.
Name the business model (term) that service providers like Flickr, Newsgator and Skype have adopted? Freemium. It is a business model where the owner or service provider offers basic services to users free and charges a premium for supplemental or advanced features.
Which French company in the early 1970s invited the Swiss company, Nestle, to take an indirect holding in it, fearing that François Mitterrand, a presidential candidate at that time, would nationalise the firm if he got elected? L’Oréal.
This business book’s title comes from a character in Lewis Carroll’s classic Through the Looking-Glass who explains to Alice that “It takes all the running you can do, to keep in the same place.” Aptly, this book is on competitiveness, written by a Stanford University Professor. In fact, the title is also a management term now. Name it. The Red Queen Among Organisations written by William P Barnett. “Red queen of competition” is a management jargon.
Identify this person: He followed Buddhism as a religion, was expelled from Harvard University twice for dissident behaviour, he predicted the Internet in 1962 and has 47 honorary doctorates to his name. Buckminster Fuller.
This retailing brand in India has its origins to the year 1863 when two men set up a shop that was later taken over by the Oakshott family and made into a public limited company in 1897. Name this existing brand. Spencers, now owned by the RPG Group.
Although it was invented in 1889, the first printed reference to this invention appeared only in 1939 (in the Time magazine). Name this invention. The Jukebox.
Which accounting firm took over Arthur Andersen’s partners in India (after the Enron scam) and went on to become the largest professional services firm in India then. Ernst and Young.
84 This Indian entrepreneur hit upon the idea to start a low-cost airline when he was travelling from Johannesburg to Cape Town in a flight operated by Kalula.com. Who is he? Captain Gopinath, the founder of Air Deccan
Which company uses the lines “We’re consultants, we’re motivators, we’re educators and we’re leaders. We’re thinkers. We’re inventors. We’re doers”? ACS (Affiliated Computer Services)
This ergonomic chair became an unintended symbol of the rise and fall of the dotcom industry in the late 1990s. However, its breakthrough design has gained it a spot in the New York Museum of Modern Art’s permanent collection. The brand is also sold in India. Identify it. The Aeron chair sold by Herman Miller
What is being referred to when these names are mentioned: Fay, Bennet, Mughal, Cole, Niagara, Daisy, Standard and Owl? These are different kinds of paper clips
The first chapter in one of Salman Rushdie’s book is titled after a famous toothpaste brand introduced in the early 1900s and was acquired by Colgate-Palmolive in the mid-1990s. Kolynos, a brand which was owned by Wyeth and sold to Colgate-Palmolive in 1995
Which company launched the 211 initiative in India to improve its customer service? LG. Under the 211 initiative it promises to call back the consumer within two hours, fix an appointment within one day of registering the call, and allocate a one-hour slot to fix the problem.
What was the result when two Cambridge-based computer engineers fixed a camera in front of a coffee-making machine in order to help them check if there was any coffee in the pot before making the long trek to the pantry? This led to the invention of world’s first ever web cam. It was invented by Daniel Gordon and Martyn Johnson of Cambridge University in 1993.
Link these tag lines to a company: Shape your World, the smarter race, Let’s go, Stop@nothing. Maruti Suzuki. Taglines for Zen Estilo, Wagon R, Alto and A-Star.
Name the whistle-blower who during the 1950s was responsible for exposing a private insurance company which was siphoning cash. This eventually led to the nationalisation of the insurance industry in India. Feroze Gandhi
83 India’s largest ecommerce company is a joint venture between two existing brick and mortar companies. Name the ecommerce company and its founders. M Junction, a joint venture between Sail and Tata Steel. Founded in February 2001, it has e-transacted over Rs 30,800 crore till date.
Which industrialist was referred to by Mahatma Gandhi as his fifth son? Jamnalal Bajaj
Which popularly used device evolved with its models being described as liquid, box, centennial and butterstamp? The telephone
Identify the famous metaphor that was coined in 1992 when the author was using a mouse pad from the Apple Library in Cupertino and was writing an article for the Wilson Library Bulletin. Surfing the internet, coined by Jean Armour Polly, a librarian by profession
Name the UN-mandated convention that has made it mandatory for all countries trading in rough diamonds to certify that they have not originated from African countries experiencing armed warfare. Otherwise called blood diamonds. The Kimberley Process Diamond Certification that came into effect from January 2003
“The five-wire resisting technology” was patented in the late 1970s. What is it commonly known as today? Touch-screen technology
What is codenamed the Stagecoach and also nicknamed the Beast? The Armoured Cadillac limousine built by General Motors for the President of USA. Barack Obama uses one now.
What is the name given to a formula that can predict bankruptcy of a company? Also name the person who invented it. The Z score formula invented by Edward Altman
Triumph in your moment of truth is the tag line of which institution? The University of Chicago Booth School of Business
82 The words sparking, incredible, a different light, uniquely and amazing appear in the advertisements for a certain category in APAC countries. Name the category. They are part of the taglines for the national tourism campaigns in Korea, India, Australia, Singapore, Thailand and Malaysia.
Subsequent to a secret company meeting in 1983, it took 1,400 engineers, 2,300 technicians, 450 prototypes, six years and $1 billion to introduce this brand in 1989. Identify it. Toyota Lexus
Who persuaded John Deere in 1991 to allow his computer programmers to work near the client’s headquarters in a house called “Little India”? Working only overnight shifts, with no face-to-face contact with Deere executives, the programmers got the job done — supporting the theory that they could do their work from India. That trial helped give birth to the country’s outsourcing industry. B Ramalinga Raju, founder of Satyam Computers
Which Indian company’s in-house journal is called Fireside? Thermax Ltd
Which management strategy or concept is the result of a decade-long study of 150 strategic moves spanning more than 30 industries and over 100 years (1880-2000)? The Blue Ocean Strategy
Last Christmas season, a company in the US had to recall 7,000 jumbo-sized snow globes after the consumer product safety commission discovered that the globes can act as magnifying glasses and start fires when placed under direct sunlight. Name the company. Hallmark Cards Inc had to recall its snow globes called Frosty the Snowman.
Which company’s mascot is Geoffrey? Toys”R”Us Inc
Name the first deodorant or antibacterial soap introduced in the US by a leading meat-processing company in 1948. Dial. It was introduced by Armour and Company, which is now owned by Henkel of Germany.
This foreign publication announced plans to launch its Indian edition but has to pass the Miller’s test before it comes out with its first issue. It had the former women employees of Enron to pose for it after the company’s downfall, and is now targeting former women employees of Lehman Brothers. Name it. The Playboy magazine
81 Recently, Tesco introduced a new food item in its UK supermarkets which is strictly not sold to children. Name it? Dorset Naga, a variety of chillies
System 360 was the first of its kind when it was launched in the mid-1960s. What was it? The first commercial mainframe computer launched by IBM
Name the brand that is linked to the Ultimate Recital. This recital features an acclaimed classical quintet playing five instruments that embody the five special ingredients that this brand is made up of. The Royal Salute, a Scotch whisky Which company originally owned the brands Clearsil and Mediker? Procter & Gamble
Which brand and company gets its name from a process called sintering? Sintex India Ltd, formerly known has Bharat Vijay Mills
Which media company owner once challenged Rupert Murdoch to a boxing match? Ted Turner of CNN
Which Indian brand, devised as a swadeshi product in 1931, named after a popular cigarette brand manufactured by RJ Reynolds? It is still a well-known brand today. Camlin, the stationery company, founded by D P Dandekar
Link the Greek God who was condemned by Zeus and was depicted by Gerardus Mercator in a 16th century special purpose book. Atlas
Who founded the Emergency Research Management Institute that introduced well-equipped ambulance services in India? B Ramalinga Raju, founder of Satyam Computers
80 Which ad agency was behind the line “When it rains it pours, a diamond is forever, I’d walk a mile for a Camel”? N W Ayer & Son, it was eventually acquired by the Publicis Groupe
Name the vehicle that was designed/made in 75 days flat during the World War II. Willys Jeep, popular during the World War II
Which company’s returnable containers were used in a game called Far Away? Manufactured in different locations, the name of the place was mentioned on them. The winning player was the one who had the container which was made at the farthest location from the place or city where the game was being played. Coca-Cola bottles
Name the aircraft that was the first to fly from England to India in 1919. It was the Vickers 0/400 Vimy
Name the organisation that began in the UK as a radio show aimed to give consumers an insight into the brands that touched upon their lives. Superbrands International
What is the term used in marketing parlance when goods are supplied to retailers for display on racks on the condition that the supplier takes back the unsold stock? A deadline is normally set for returning the unsold stocks. Rack Jobbing
In 1642, his invention helped his father who was the president of the local court of exchequer in Paris. He also initiated the world’s first bus service that was inaugurated in Paris in 1662. Identify the person. Blaise Pascal, inventor of the first mechanical calculator
The founder of this company wanted a “dignified but flippant” symbol for his new business. His secretary suggested an animal and another employee was sent to London Zoo to make some sketches. Seventy-four years in existence, this company’s animal logo is still one of the most recognisable ones in the world. Name it. Penguin books
What is the connection between notebook computer brands Jeep, Sweet Pea and Takefu Knives? They were all designed by Kazuo Kawasaki, who shot to fame last year after Sarah Palin wore rimless eye glasses designed by him
79 Which Italian luxury apparel and accessory brand is opening its store at the Trident hotel in Mumbai? Versace
What is the term associated with an unlikely but not impossible catastrophe that no one ever seems to plan for? It was popularised by a book with the same title and is symbolic of the current downturn caused by irrational exuberance. The Black Swan. A term coined by Nassim Taleb, author of the book with the same title.
Recently, an Istanbul-based company recruited 100 additional staff to meet over three lakh orders for its product model no. 271. Why is the product in demand? It’s the footwear brand worn by the Iraqi journalist who threw his shoes on US President George W Bush. It is made by the Istanbul-based Baydan Shoe Company.
In 1905, on a cold winter night, an 11-year-old mixed soda water powder and water in a glass and left it on his back porch. He recounted the incident 18 years later and applied for a patent. Name this inventor and his invention. Frank Eppersonm, who came up with the ice cream stick. Initially, it was called the Epsicle and subsequently changed to Popsicle.
Who launched the brands Shhh and Controversial? Perfumes launched by British reality TV star Jade Goody
Name the company which specialises in sending men dressed like extras from a 1930s Fred Astaire movie to humiliate debtors into paying up? El Cobrador Del Frac, a Spanish company
Which brand launched a special edition of its product as a tribute to Marlene Dietrich? The product carries the star’s signature on it.
Mont Blanc pens
Before the internet era, hard copies of memos were circulated in offices with a covering note carrying the names of all those who are to receive or see it. What was the covering note called? Buck Slips
As per his wish, which actor-singer was buried with a packet of Camel cigarettes. Frank Sinatra
78 Which multinational once launched a confectionery brand by the name Chatpat Churanet? Procter & Gamble India
Mark Twain was practically bankrupt in 1894 due to a failed investment into a “revolutionary” typesetting machine. In an attempt to extricate himself from debt of $100,000, he undertook a tour of the British Empire and wrote a book called Following the Equator, an account of that travel. During this travel he stayed in a hotel in Bombay and wrote about the crows he saw outside the balcony of his room. In which hotel did he stay? The Watson’s Hotel in Mumbai
Largely because of the criticism of a business group cornering the lion’s share of loans from financial institutions, parliament passed the Monopolies and Restrictive Trade Practices Act in 1969. The following year the Sarkar Commission was set up to inquire into this group’s alleged malpractices. Name the group. Birlas
For which brand was Vivek Oberoi a mock Elvis brand ambassador in India? Vanilla Coke
Which new technology was used by Visa cards to combat fraud in 1984? Hologram
Name the tower built in an Indian city on the lines of the Big Ben in 1878. It is named after the blind mother of a prominent stock broker who donated funds required for its construction. The evening bell of the tower helped the blind lady know the time for dinner without any body’s help. The Rajabai Tower located in the University of Mumbai campus at Fort, Mumbai.
Why was the brand named Arges recently in the news? These were the brand of grenades used by the terrorists in the November 26 attacks in Mumbai. The Arges brand name belongs to Rheinmetall Waffe Munition, a company in Austria, and Pakistan Ordnance Factories manufactured the grenades under licence for use by the Pakistan Army.
Which company was responsible for coming up with the Friendship Day? Archies
What is the Nano Speed 9000? Badminton racquets made by Yonex from nano-carbon and graphite. They weighs less than 90 grams.
77 What is term that refers to the practice by which individuals seek to monetise or otherwise benefit from the traffic generated by spelling or keystroke mistakes made by “direct navigators” attempting to reach popular branded and other domain names? Typosquatting
Link the penning of the American national anthem and the signing of the Treaty of Nanking in 1842 which marked the end of the Opium War and ceded Hong Kong to England. Both were written and signed on the decks of ships built by the Wadias. The Treaty of Nanking was signed aboard the HMS Cornwallis.
Name the rival to the Barbie doll that was created in 1963 in the UK. Sindy, it was manufactured by Pedigree Toys and Dolls, which is now owned by Hasbro
This limited edition product is made out of a mix of actual steel from the shipwreck of the Titanic and steel supplied by the makers of Titanic — Harland and Wolff shipyards in Belfast. Name the product/brand.
The Titanic DNA wristwatch designed by Romain Jerome of the UK. A limited edition of 2,012 watches were made to commemorate the 100th anniversary of the disaster.
In 1900, this product was first operated at the Paris World Fair in France and was later installed at Gimbel’s department store in the US. Name it. The escalator or the “moving staircase” as it was called
The founder of this company once said: “What is that life worth which cannot bring comfort to others.” The company gets its name from the Devanagiri rendition of its founder’s name who was a doctor? Dabur from Daktar (Doctor) Burman
Which law states that from the Steam Age through the Electromechanical Age, about 30 years ago, computational power doubled every two years, but with the dawn of the Digital Age, computational power began to double yearly? The Law of Accelerated Returns by Ray Kurzweil, an inventor, entrepreneur, author and futurist
What is common to the brands Egg Beaters, Swiss Miss, Slim Jim and Award? All are food brands owned by ConAgra Foods
A onetime actor and producer of radio comedy shows, he was elected as mayor of his country’s capital, and went on to become the country’s longest-serving prime minister. He stepped down in 2004 and became the foreign minister briefly and ended up as the governor of his country’s central bank. He was also responsible for privatising government banks and subsequently seeing his country in deep trouble. Identify him. David Oddsson of Iceland
76 What is common to the brands Accenture and Buick? Tiger Woods is the brand ambassador for both Accenture and Buick
Born in 1930, this person filed his income tax return at the age of 14, paying $7 as taxes. He peddled refurbished golf balls, pinball machines and collectible stamps as a high school student. By age 30, he was a millionaire and set up his firm based on the Newman & Graham model in 1956. Today, he is a legend. Identify him. Warren Buffet
This agency was set up under the US Department of Treasury in 1865 and was primarily involved in stamping out counterfeiting and financial fraud. Name the agency and its current role today. The Secret Service, responsible for protecting the First Family and also US presidential candidates
An NBFC which is credited with the first asset securitisation transaction in India is also responsible for the genesis of one of India’s largest retail chains. Name both of them. Vishwapriya Financial Services whose founder R Subramanian started the Subhiksha chain of small-format stores
Which model of buying behaviour denotes that much of the consumption is due to social influence or pressure than due to economic considerations? The Veblenian model
Who owns the brand Junglee Music? It is the independent Hindi and regional film music label of the Times Group
One of Colgate Palmolive’s failures was the launching of food products. It was short lived because it found that its sales of toothpaste were dipping and the customer was not interested in its food products. Name the food brand. Colgate’s Kitchen Entrees
Which Web address was the first registered domain name? Symbolics.com in 1985 became the first registered domain name
This product gets its name from the Greek word for pearl. It was invented in 1869 when Napoleon III of France held a competition to find a cheaper, long-lasting substitute for an existing product that could be used by the armed forces and also the less prosperous classes. Name it. Margarine, a substitute for butter
This logo belongs to a non-profit organisation that is named after a famous writer and promotes this writer’s philosophy. Alan Greenspan believed in this author’s philosophy and also wrote essays for one of the books. Identify it. The Ayn Rand Institute that promotes objectivisim
75 This major American investment management firm has $1.3 trillion (approximately) of assets under its management across fixed income, liquidity, equity and real estate. It has a technology platform named Aladdin, which it offers to other investment management organisations, too. Identify the firm. BlackRock, the company which took over Merrill Lynch recently
Just before presenting a full-sized clay mock-up of a car to the board of directors of a car company, the chief designer realised the model did not have an exhaust pipe. He picked up an empty beer can, punched a hole in it, stripped off the paint and pushed it into the clay at the back of the car. The overall design was so good that the board members told him not to change a thing, resulting in a distinctive exhaust tip seen in this model of cars. Name the car. The Mini, a British automotive brand now owned by BMW
An inventor developed and patented a first-of-its-kind substance in 1855 and described it as a beautiful substance for the arts. It was shown at the International Exhibition in London in 1862. What is it? The first plastic patented by Alexander Parkes
Name the world’s first chain store — a series of shops owned by the same company and selling the same range of goods. W H Smith plc (England). Though founded in 1792, it became a chain store in 1848 when it began selling books and other goods at all railway stations.
What is common to the Taj Group’s Gateway Hotel, the US department of Homeland Security and Jet Airways? Their logos were designed by renowned design agency Landor Associates
The original name of this product formulated in the 1890s was “LR Croup and Pneumonia Salve”. Its founder’s son thought that the name was too cumbersome and renamed it after his brother-in-law, who was a doctor. Identify the brand. Vicks Vaporub named after Dr Joshua Vick. It was formulated by Lunsford Richardson.
Spiffs, too, were responsible for triggering off the current world wide gloom. What are they? Bribes are referred to as spiffs
Which cricket team has recently tied up with Camlin, Café Coffee Day and Peter England?
Chennai Super Kings
Which product is named after Shakespeare’s Romeo and Juliet? Its marquee was established in 1875. Cuban cigars made by Habanos SA. The Romeo y Julieta marquee was established in 1875 by Inocencio Alvarez and Mannin Garcia.
74 What are the professional bureaucracy, the adhocracy, the simple structure, the machine bureaucracy and the divsionalised form? The five principle structures of organisation postulated by Henry Mintzberg
These two brothers were among the 16 children of a family which owned one of the largest and most prosperous papermaking firms in 18th century France. They had long considered innovation to be the main reason for their success and known to have managed their workforce effectively in an era of no papermaking machines. Name them and their invention that was one of the first in the history of mankind and considered revolutionary. The Montgolfier brothers (Joseph and Jacques), inventors of the first practical hot-air balloon that made human flight possible
Which company has developed and launched a new fragrance in October this year called “Bond Girl 007”? Avon. In conjunction with the new James Bond movie release, the perfume will be sold by Avon’s 5.4 million independent sales representatives in over 100 markets around the world.
General Mills began sponsoring baseball radio broadcasts in 1933 when Wheaties, its cereal, became known as The Breakfast of Champions. One of their announcer’s who was voted the country’s most popular Wheaties baseball announcer in 1937 also went on to become the US president. Name him. Ronald Reagan
Which 2009 model luxury car is purported to have the same sound system as a Rolls Royce Phantom and runs ads in the US with the line: “If you’d rather have money than a hood ornament”? Hyundai’s Genesis 2009
Which report is the primary source of diamond pricing and market information for the diamond industry? The Rapaport Report
Link a city in the State of Iowa, a character in the Mel Brooks TV show Get Smart to the code name for a next-generation family of multi-core chips. Also name its manufacturer. Larrabee, Intel’s next generation chip slated to be launched in 2009
Which company follows the Three Actuals or Sangen approach to market research? This principle translates to: actual product, actual person, actual situation. Its engineers and designers in California researched improvements to its products by observing people in Disneyland’s parking lot. Honda Motor Company
What made its first appearance when the model number EP101 was launched in 1968? The first dot matrix printer manufactured by Epson
73 A former Indian army captain helped set up the All India Handloom Board in 1954 and was instrumental in instituting the Apparel Exports Promotion Council in India. In the 1960s, he became a successful exporter of the popular Bleeding Madras fabric to the US. Today, he features in his company’s ads. Name him. Captain C P Krishnan Nair, chairman of Leela Palaces, Hotels and Resorts
During the 1920s, thanks to the production of Ford Model T cars, the demand for a commodity dubbed as “white gold” increased. What is white gold and which country was the largest exporter of this commodity to the Ford Motor Company then. Rubber was referred to as white gold. Malaysia was the largest exporter of rubber to Ford Motor Company for making tyres for its Model-Ts.
A store started off in the mid-1960s in the US by the name “Sound of Music”. It is now one of the largest retail chains in the US. Name it. Best Buy chain of electronic stores. The first store, called Sound of Music, was set up in St Paul, Minnesota, in 1966.
Which multinational runs programmes called “The Germination Process” and “Feel the Pulse”? The idea of these programmes is to get all its employees out of their offices and let them spend time understanding consumers and search for new ideas? Unilever
The first non-founding employee of this famous technology company wrote its business plan as a final assignment for his MBA course at Harvard Business School. The 8 years he worked at this company, he was designated as vice-president of production. The company went public in April 1996. Name the person and the company. Tim Brady wrote the business plan for Yahoo and was its first non-founding employee
Which aircraft was the first to be fitted with a toilet? The Sikorsky passenger plane “Russky Vitiaz” is the first aeroplane to be fitted with a toilet in 1913
The first issue of this magazine published in the US in 1894 had the declaration on its ornate opening page that it was “devoted to the interests of advertisers, poster printers, bill posters, advertising agents and secretaries of fairs.” Today, this magazine is a premier publication and owned by a Dutch Conglomerate. Name it. Billboard magazine
Which inventor and founder of a hi-tech company designs and builds his own sailboats and burns them at the end of each summer so that he could design and build new ones? Seymour Cray, inventor of the Cray supercomputer and founder of Cray Research
This Indian business group founded in 1968 manufactures tyres and also ceiling fans. The brand name of its ceiling fans is the reverse of the brand name of its tyres. Name the brands. Metro Tyres and Ortem ceiling fans
72 Which famous business journal was launched in February 1930, four months after the Wall Street crash of 1929? Fortune by Henry R Luce
Which marketing guru said: “Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home”? Sergio Zyman, author and Coke’s former marketing chief
The founder of this company worked with her chemist uncle and formulated face creams in his kitchen. In order to sell her products she tried to persuade department stores to give her counter space and the first one to have relented was Saks Fifth Avenue, New York, in 1948. Identify this person.
Estee Lauder
This golf course designing company, established in 1929, designed its first golf course in Switzerland and recently built one of the finest golf courses in the world in a south Indian city based on the Hindu Vaastu philosophy. Name the company and the golf course. Harradine Golf. It built the Boulder Hills Golf and Country club in Hyderabad for the Dubai-based EMAAR group.
Identify this traditional Indian jewellery company whose name also contains the year of its founding and now has an online presence. RL 1854. RL stands Rajkamal Lakichand Jewelers, founded in 1854 in Pune
Which law does the following description relate to: A person who owned the very first fax machine in the world was delighted with his buy until he realised that he had nobody to whom he could send a fax. It was only when the second fax machine in the world came online that the first machine became of value. Metcalfe’s Law, on 3Com Corporation’s founder Robert Metcalfe’s observation that networks dramatically increase in value with each additional node or user
Who coined these phrases: Electronic Herd, Golden Straightjacket, God 3.0, Glocalisation, the Golden Arches theory of conflict prevention and the Dell theory of conflict prevention? Thomas Friedman, author of The World is Flat
The initial name proposed for this device was Strawberry, but was subsequently changed because straw seemed to represent a slow syllable. Identify it. Blackberry PDAs manufactured by RIM. The word berry got hooked to this product since the tiny buttons on the instrument looked like seeds.
This person first patented a machine to drill rock, then a machine for carving wood and metal, and also invented the hire-purchase system for selling one of his most famous products. All during the 1800s. Name the person. Isaac Merritt Singer
71 This bitter-flavoured carbonated drink is consumed as a non-alcoholic aperitif in Italy. It is named after an area in Los Angeles and gets its bitterness from quinine. Identify the brand and its manufacturer.
Beverly, manufactured by The Coca-Cola Company
Point Blank, Walker, Nasty and Podium are successful apparel brands in south India. Name the town in which they are manufactured. Denim jeans brands manufactured in Bellary, Karnataka
This brand’s roots can be traced back to 1901, when a young entrepreneur, Frank Poor, became a partner in a small company in Middleton, Massachusetts, that renewed burned-out light bulbs. The company would buy an old bulb for a few cents, cut off the glass tip, replace the filament, and reseal the bulb. Name the brand. Sylvania
What is common to cosmetic products branded under Diesel, Lancome, Giorgio Armani and Ralph Lauren? They all are part of the L’Oreal brand portfolio
Which invention of Blythe Masters made in 1995 brought down a financial giant recently? Credit Default Swaps (CDS). It was invented by Blythe Masters when she was with JP Morgan. AIG was badly affected by CDS.
Which well-known FMCG marketer has adopted 150 roadside dhabas on highways from Delhi to Jaipur, Agra, Chandigarh, Dehradun and Haridwar to promote its digestive product to consumers? The dhabas will carry new decor with branded chairs, tables, umbrellas and wall paintings. Dabur, for promoting its Hajmola brand
Which liquor brand started an ad campaign about 20 years ago that invited artists and designers to create the ultimate martini glass? The one of a kind glasses were then featured individually in ad campaigns with the name of the artist and the title of the piece. It continues it even today. Bombay Sapphire Sachin Tendulkar was the first cricketer from the Indian sub-continent to endorse a sports brand. Name it. Adidas
Which manufacturing company set up an ad agency called the Press Syndicate Limited in 1939? Today, it exists with a variation in its name.
Mahindra and Mahindra. It is now known as PSL Erickson Limited.
69 After which brewery or beer brand is a bottom-fermenting yeast named? It was named so to honour the innovative work done by one of its scientists, Emil Hansen, who was responsible for isolating this particular strain. The Carlsberg brewery. The yeast was given the name Saccharomyces Carlsbergensis.
For which industry was the E-Nose developed and by whom? E-Nose is an innovative instrument used to measure the quality of Indian tea. It was developed by the Centre for Development of Advanced Computing (CDAC).
Name the brand of candies Premier Zhou Enlai gave President Richard Nixon as a gift during his first visit to China in 1972. It is a very popular state-owned Chinese brand that was also tainted recently in the melamine-in-milk scandal. White Rabbit
In 1858, three brothers in the US accepted cotton from local farmers as currency to settle accounts. They became brokers for buyers and sellers of the crop and opened an office in New York in the same year. In the 1930s, they underwrote the initial public offering for DuMont, the first television manufacturer. Name them. Lehman Brothers
Name the oil company that fuelled and lubricated the world’s first commercial jet airliner — the de Havilland Comet, built in 1949. Shell
Identify this brand which is an abbreviation of two Danish words, “leg godt”, meaning “play well” and also “I put together” in Latin Lego
This brand of fishing rods that dates back to 1976 has a heritage that is over a century old. In 1896, in Kalamazoo, Michigan, a man named William Shakespeare Jr, a lifelong fisherman with a background in advertising, camera manufacturing and medicine, invented an improvement for the common fishing reel that wound the fishing line more evenly back onto the spool. Name the brand. Ugly Stik
Name the brand that used its popular English slogan in the Hong Kong market and realised it was a mistake because when translated in Chinese, it meant “Eat your fingers off”. KFC
What is common to the companies Food for Thought, Bread of Life, Bread and Circus, and Merchant of Vino? They were all small individual companies that were taken over by US-based Whole Foods Market, which deals in natural and organic foods and runs a supermarket chain
This new logo of a company is a modification of its original logo that was inspired by a Greek sculpture dating back to 450 BC. The sculpture features three different symbols of measurements used in ancient Greece: a fathom, a cubit and an Athenian foot. Identify the company Akzo Nobel. The brand identity which was introduced in 1988 was inspired by a Greek sculpture dating back to 450 BC.
