Report done and submitted on the 29 October 2008 for my 20 week internship stint at Waggener Edstrom as an Account Coordinator.Full description
report for internship studentFull description
Skive project report centre
report for internship student
Internship at Shikhar Insurance Company Ltd, Kathmandu, NepalFull description
Business Development Intern
1. INTRODUCTION In World, we are living differ from other planets because of water. Every living creature needs water as envisaged by Sage Thiruvalluvar that signifies ‘There will be no world if if there is no water’. water’. Increa Increase se in populat population ion,, per capita capita consumpt consumption ion,, indust industria riall activi activity ty,, agricu agricultu ltural ral operation, environment necessity, hygienic condition and a host of other processes add the demand day by day. ature provides us usable water by means of rain , river and snow. Earth stores stores it over the surface and under the soil. soil. Stored Stored water can be brought to the beneficiary’ beneficiary’ss place by the use of pump only. !ence in everyone’s life pump is indispensable. "ecause of its import importance ance,an ,and d it still still occupie occupiess the second second place place as the larges largestt manufa manufactu cturin ring g enginee engineerin ring g products in the world. Where #f course first first being the motor which drives the pump.
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2. INDUSTRY PROFILE 2.1 BACKGROUND OF THE INDUSTRY
Water pumps which is already second in mar$et is growing at a significant pace in India. %emand for water pumps in the country is proliferating due to to rigorous growth in agriculture and other water intensive industries. &overnment of India has introduced various policies to assist the growth of agricultural output in the country. These policies vary from subsidi'ed electricity to e(emptions by use of solar water pumps. The announcement of such $ind of policies has inspired farmers within the country to install independent irrigation facilities to ma$e a consistent availability of water. )onse*uently, these schemes are also directly pushing the demand for water pumps in India and where +griculture sector is dominating in Indian economy as it accounts for over - share of country’s total wor$ force. %eclining water level and rising per capita water demand are ma/or challenges being faced by population associated with agriculture sector and its related segments. #n the other hand, per capita water availability has reduced to about one third since 0123, resulting into growing demand for water pumps and necessity of water, where agriculture water pump is the leading segm segment ent.. #ther #ther fact factor orss such such as risi rising ng urban urbani' i'at atio ion, n, infr infras astr truc uctu ture re inves investm tmen entt and and industriali'ation 4especially in water 5 waste water, oil 5 gas sectors6 are also driving the water pumps mar$et. 7rbani'ation in India has been witnessing strong growth, where urban population is further forecasted to be increased from 813 9illion in 8338 to 33 9illion by the end of 830:. E(port segment of water pumps have also grown immensely during past few decades. +ccording to ;India Water P!"# $ar%et F&re'a#t ( O""&rtnitie#) 2*1+, Indian water pump mar$et revenues are e(pected to grow at the )+&< of around 0- between 830-=0>. Indian water pumps mar$et is segmented into two categories that is ?ositive %isp %ispla lacem cement ent pum pumps ps and )ent )entri rifu fugal gal pum pumps ps,, wher wheree cent centri rifu fuga gall pump pumpss mar$ mar$et et is dominant dominanting. ing. The leadin leading g compani companies es operat operating ing in water water pum pumps ps mar$et mar$et in India India are @irlos$ar "rother Aimited, @S" ?umps, )
?radesh are agriculture based states and conse*uently agricultural pumps are more in demand from these states. 2.2 CONTRIBUTION TO ECONO$Y
?umps contributes contributes significantly significantly for the growth growth of the Indian Indian economy. economy. They have proved high criticality in productivity of the core sectors of the economy. The ?umps sector has a net value addition addition ratio in manufacturing manufacturing of over 83 per cent in following following years. India already already e(ports ?umps worth over 7SB 0. billion, serving various engineering segments and to over 033 countries. The e(ports in pumps segment are growing at a healthy rate of around 03=08 per cent annually. annually. +dditi +dditionally onally the Indian mar$et is already already worth over
Indian pump e(porters are facing intense competition from the foreign counterparts in catering ca tering to global needs. In the recent years, the Indian pump industry has been forced to be proactive with foreign players bringing in superior pumps to the mar$et. The domestic industry today is in fact loo$ing up for overseas opportunities and *uite a few have also made a good impact in the international scenario. In order to identify the problems faced by the Indian pump e(porters, a
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specific study has been made on the global mar$eting strategy adopted by the Indian pump manufacturers The players operating in the mar$et facing some acute challenges li$e governmental
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policies, ta(ation regime and lac$ of investments which are hampering their development •
+gricultural power subsidy 5 farmer sops pose a ma/or hindrance in mar$et growth
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)onsumer outloo$ prevalent in the mar$et is another ma/or challenge
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industries Initiatives and regulations prevalent in the mar$et too have an impact on the growth and
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development of the industry Threat from unorgani'ed players Increase in raw material prices Aow awareness amongst farmers
2. $ARKET SI/E
The pump mar$et in India is valued at I< ,213 crore in 8303, and it is e(pected to reach I< 08,--3 cr. by 8302, growing at a )ompounded +nnual &rowth
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+gricultureF The agriculture sector is the largest contributor to the total demand for pumps and accounts for appro(imately - percent of the total pump mar$et in India. )urrently, the agriculture sector is characterised by the penetration of low=cost pumps. Carious policies and subsidies by the government to promote the use of efficient and *uality pumps are li$ely to boost the demand for agricultural pumps. IndustrialF The industrial sector contributes around - percent mar$et share for the pumps sector1. Since pumps represent the largest single use of electricity consumption in industries 4appro(imately -0 percent6 03, the focus in this segment is on high *uality pumps, with regular upgradation to the latest technologies. ?umps find application in various industries, including oil 5 gas, power p ro/ects, chemical, food 5 beverage, marine applications, pulp 5 paper, pharmaceutical etc. With a large number of pro/ects in the pipeline, the power sector is e(pected to prove a ma/or demand driver for pumps00. %omesticF The mar$et share for domestic pumps share is relatively low at -3 percent, as compared to agricultural and industrial pumps08. ?umps, in this segment, are used for public water supply, sanitation, household utilities and business establishments. The emerging middle class and the continuous movement of population towards metro cities are e(pected to drive the growth of pumps in this segment. 2.0 $AOR CO$PETITORS
Aarge number of fairs and events Technology #rientation oreign companies operating in India
2.3 GO4ERN$ENT POLICIES AND REGULATIONS
The &overnment of India has announced a national manufacturing policy with the ob/ective of enhancing the share of manufacturing in &%? to 8 within a decade and creating 033 million /obs. It also see$s to empower rural youth by imparting necessary s$ill sets to ma$e them employable. Sustainable development is integral to the spirit of the policy and technological value addition in manufacturing has received special focus. 8. The share of manufacturing in India’s &%? has stagnated to 0=0D since 01>3 while the share in comparable economies in +sia is much higher from 8 to -2. -. Inade*uate physical infrastructure, comple( regulatory environment and inade*uate availability of s$illed manpower have constrained the growth of manufacturing in India. 2.
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-. CO$PANY PROFILE -.1 HISTORY
%eccan is the typical ancient form of Tamil word ‘T!E@@++9’ meaning south and was started in the year =01>0 primarily to manufacture submersible pumps for bringing out the underground water through the bore wells. The company %eccan Industries was the first company to e(clusively manufacture submersible pump sets %eccan submersible are first in )oimbatore to obtain ISI mar$ing and license .or all his achievements our founder was honored with Si( ational awards including the ;7%K#& ?+T<+L from the honourable ?resident of India. It is needless to say that ‘&reen
Each product manufactured by the firm has established itself successfully in the competitive mar$et scenario, because the companyMs core competence is M?roduct differentiationM
3.2.FOUNDERS Coimbatore city is credited with the ma!"act!re o" #rst $!m$ ad e%ectric motor i &dia i the year 1'3( ad 1'3) res$ecti*e%y by its "o!der Er.+.+.,e%!chamy-s .E /os chi%dhood dreams o" creati0 a de*ice "or %i"ti0 water "rom dee$ we%%s is the is$iratio "or him to estab%ish Decca &d!stries. /e was a $ioeer i the #e%d o" s!bmersib%e $!m$ sets ad credited with de*e%o$i0 s!bmersib%e $!m$ sets "or de$ths hi0her tha 1((( "eet.
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r. r!m!0am a 0rad!ate o" mathametics is the "e%%ow "o!der o" decca 0ro!$ ad is the ey dri*i0 "orce behid decca o$eratio strate0y. /e heads the #ace $!rchase $rod!ctio $%ai0 ad de*e%o$met di*isios ad is i*o%*ed i de*isi0 the road ma$ "or decca. /is maa0emet si%%s ha*e he%$ed !s b!i%d a core team that wors to de%i*er his strate0ic $%as. /e is commited to es!ri0 that the 0ro!$ s!stais its bechmar o" !a%ity r.+., +arthic "o%%owi0 a e0ieeri0 de0ree "rom &7 !e $!rs!ed hi0her %eari0 at She8e%d Ui*ersity9U.+: ;oied his "ather ad !c%e ad has sice bee wori0 at a%% %e*e%s o" the 0ro!$. /e was ab%e to hoe his e0ieeri0 si%%s ad a%so de*e%o$ a !derstadi0 o" ra$id%y e*o%*i0 techo%o0y "rom aro!d the wor%d r.+., +arthic s$read head research iitiati*es wors i res$osib%e "or se*era% im$ro*isios. /is 0%oba% e<$os!re has he%$ed him 0ai se*era% isi0hts ito 0%oba% mareti0 starte0ies. /e c!rret%y heads the sa%es ad mareti0 ad research di*isios at the 0ro!$. /is eth!siasm ad hi0h eer0y %e*e%s are a costat so!rce o" is$iratio "or team decca. 7he core maa0emet team is ab%y s!$$orted by a 0ro!$ o" $ro"essioa%s each res$osib%e "or a $artic!%ar area o" o$eratio. %o0 with a ab%e team we wor to costat%y to e%e*ate their stadards i $!m$ ad a%%ied %i0ht e0ieeri0 ma!"act!re. 3.3 ,&S&ON ND &SS&ON 7he com$ay Decca with its *isio =Ser*ice to aid= ad its missio as > ew $ers$ecti*e i $!m$ desi0? set by their "o!ders is their moti*atio to coti!a%%y de*e%o$ ad im$ro*e i their 0rowth. -. PRODUCTS
%eccan "orewell Submersible ?umpsets for 033 mm "ore wells 42L6
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%eccan bore well Submersible ?ump sets for 0-3 mm "ore wells 4L= 2L )ombination6 %eccan bore well Submersible ?ump sets for 0-3 mm "ore wells 4L6
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%eccan bore well Submersible ?ump sets for 023 mm "ore wells 4.L6
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%eccan bore well Submersible ?ump sets for 03 mm "ore wells 4DL6
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%eccan )losed )ouple Submersible ?ump sets
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%eccan bore well Submersible ?ump sets for 0>3 mm "ore wells 4DL= :L )ombination6
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%eccan bore well Submersible ?ump sets for 833 mm "ore wells 4DL= >L )ombination6
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%eccan bore well Submersible ?ump sets for 833 mm "ore wells 4>L6
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%eccan "ore well Submersible ?ump sets for 823 mm 4C036, 8>3 mm 4C086, --3 mm 4C026 "ore wells
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!ori'ontal Split case ?ump sets 4!S)6
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Certical Turbine ?ump sets 4CT6
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%eccan Submersible 9otors = E9+ Standard
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Stainless Steel Submersible ?umps
-.0 FINANCIAL PERFOR$ANCE
The organi'ation was started in the year 01>0. Guality alone was the ultimate goal at that time. Since submersible manufacturers was not that much popular and competitive, the growth of the company was not affected. Indeed the need for submersibles increased rapidly due to the increase in the need for water. &round water levels went very low such that
conventional motors li$e
monobloc’s could not draw water from a depth more than -3 feet. The growth in the '
early stages of the company is mar$ed with their *uality and mar$et monopoly of open well submersibles. %uring the mid’s the company policies such as dealership policy and distribution policy was very attractive, so the dealers were able to easily get done their needs from the company so as to cater their customers. The company reali'ed the competitive mar$et as no submersible manufacturers are in the field. In order to cater their dealers and customers the company has amended its policy so as to strengthen their services such as timely delivery, 'ero stoc$ at dealer point, twelve hours clearance of serviced warranty and after warranty pump sets. This effectiveness they have achieved by adopting the modern administrative tool
IS#. Since accredited as an IS# company in the year
8333, the company’s growth is remar$able as the staff, the wor$er and the whole the company itself is driven by the IS# system.
-. PLANT AND $ACHINERY
The company is installed with all modern and precise machineries re*uired to manufacture the pumps in high caliber. 9ost of the wor$s are done in the factory itself by using )) machines. Special purpose machines are used to do /obs of intricate nature. Interchangeability of components and suitability of spares are the main criterion in the shop floor. Nigs and fi(tures are freely used to $eep the standards and productivity. 7tmost care is ta$en in the planning stage itself to $eep the re/ection at the lowest level and also to get the /ob done in minimum time with less effort. )omputers are installed at every stage to monitor the processes. &enerators of ade*uate capacity are installed for uninterrupted power supply. Instruments of high accuracy are used along with standard gauges for inspection. Efficient engineers are provided at each level to monitor and also to contribute their $nowledge for continuous improvement. Testing benches more than the re*uired are installed for ta$ing care of each and every pump set for its performance and longevity.
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-.3 7UALITY ASSURANCE
The company is adopting the Guality management system IS#=1330 duly certified and monitored by @?9& = the *uality registrar approved by the +merican Society for Guality. "IS standard mar$ing IS >3-2 applicable for bore well submersible pumps, IS 02883 applicable for #pen well submersible pumps, IS18>- applicable for submersible motors and IS 13:1 applicable for moonset pumps are the other *uality certificates obtained by the )ompany. +s many as -D: models having the rating between 3.-:$W to 13$W are covered in the "IS certification mar$ings. %E))+ is having the prestige of holding more models in manufacturing of pumpsets with "IS mar$ings than any other industry. +s the energy is becoming costlier day by day %E))+ is ma$ing only energy efficient pumpsets benefiting both the customer and the country. DECCAN is the first in India to obtain IS 122* certification mar$ assigned for open well
submersible pumps. Some models of pumpsets in the mar$et itself are called ‘%E))+’ types and from that the supremacy of %E))+ can be ascertained. %E))+ /et pumps re*uire no control valve and it is the discovery of ‘%E))+’. Similarly %E))+ occupies forefront in many designs and developments. -.+ REGISTRATION
The company’s products are approved by many &overnment and Guasi &overnment departments. otable among them are Tamilnadu Water Supply and %rainage "oard, @erala Water +uthority, @arnata$a S) 5 ST cooperation, ?anchayat
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