Cri Assignment

Running Away Alarm Clock

EXECUTIVE SUMMERY I have designed a unique robotic digital alarm clock called the Running Away Alarm Clock or better known as the RAAC which changes the way people interact with their alarm and solves the annoyances of other alarm clocks. The alarm clock has been designed expressly to respond to the needs of our main customer group, college students. In testing it has proved to be engaging to use and to fix former problems that are universal to alarm clocks. Our clock consistently outperforms the competition in feature quality. The demographic that this product is targeting is between 18-45 year old people who are in their prime age and have a really tight daily schedule. This unique clock will help improve the productivity of its user. If a student uses the RAAC he will never miss a single class. In this documentation I will illustrate all the products features, advantages and disadvantages using many different methods.

BM006-3-2CRI

Individual Assignment

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Table of Contents


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EXECUTIVE SUMMERY ...................................................................................... ......................................................................................................... ................... 1 INTRODUCTION ...................................................................................................................... ...................................................................................................................... 4 PART 1 ....................................................................................................................................... ....................................................................................................................................... 5 Problem Statement .................................................................................. .......................................................................................................................... ........................................ 5 Objective Statement .......................................................................................................... ........................................................................................................................ .............. 5 Competitor Analysis ....................................................................................................................... ....................................................................................................................... 6 Moshi .............................................................................................................................................. .............................................................................................................................................. 7 Braun ......................................................................................................................... ............................................................................................................................................... ...................... 7 Objective ......................................................................................................................................... ......................................................................................................................................... 7 PART 2 ....................................................................................................................................... ....................................................................................................................................... 8 Idea Generation ...................................................................................... ............................................................................................................................... ......................................... 8 Scamper............................................................................................................... Scamper.............................................. ............................................................................................. ............................ 8 Outcome ............................................................................................................................. .......................................................................................................................................... ............. 9 Evaluation ....................................................................................................................................... ....................................................................................................................................... 9 Force Fitting Trigger ...................................................... ..................................................................................................................... ............................................................... 10 Outcome ............................................................................................................................. ........................................................................................................................................ ........... 10 Evaluation ..................................................................................................................................... ..................................................................................................................................... 10 Mind Mapping .............................................................................................................................. .............................................................................................................................. 11 Outcome ............................................................................................................................. ........................................................................................................................................ ........... 11 Evaluation ..................................................................................................................................... ..................................................................................................................................... 12 Lotus Blossom .............................................................................................................................. .............................................................................................................................. 13 Outcome ............................................................................................................................. ........................................................................................................................................ ........... 14 Evaluation ...........................................................................................

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Running Away Alarm Clock Idea Summary ................................................................................................................ ............................................................................................................................... ............... 15 PART 4 ..................................................................................................................................... ..................................................................................................................................... 16 Product Description ...................................................................................................................... ...................................................................................................................... 16 Product Table .............................................................................................. ................................................................................................................................ .................................. 17 PART 5 ..................................................................................................................................... ..................................................................................................................................... 18 Market Identification ..................................................... .................................................................................................................... ............................................................... 18 Market Identification Table .......................................................................................................... .......................................................................................................... 18 PART 6 ..................................................................................................................................... ..................................................................................................................................... 19 Idea Evolution ...................................................................................... ............................................................................................................................... ......................................... 19 Force Field Analysis ............................................................................................... ..................................................................................................................... ...................... 19 First Diagram (Before recommendation) ................................................. ...................................................................................... ..................................... 20 Outcome ............................................................................................................................. ........................................................................................................................................ ........... 20 First Diagram (After recommendation) ........................................................................................ ........................................................................................ 21 Evaluation ..................................................................................................................................... ..................................................................................................................................... 22 Conclusion .................................................................................................................................... .................................................................................................................................... 22 Works Cited .................................................................................................................................. .................................................................................................................................. 23

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INTRODUCTION The main objective of this assignment is to introduce and innovate around an existing product.

Here I have chosen to innovate around the humble ―Alarm Clock‖. The alarm clock has been around for many decades and has served us for our daily routine – to prepare us for our morning work and to remind us for important events. The primary purpose of the alarm clock was to wake people from their sleep or short naps; they are sometimes used for other reminders as well. Some use sound, some use light, and some use sensors to identify when a person is in a light stage of sleep, in order to avoid waking someone when they're deeply asleep, which causes tiredness, even if the person has gotten adequate sleep.

My innovation around the humble alarm clock is ―The Running Away Clock‖ or known as the RAAC. RAAC. It is like any other alarm clock but with add-ons which include wheels, motion sensor, a built in voice command and also a built in puzzle, which has to be solved in order to turn the alarm off. The clock works once the alarm goes off. It jumps off the table and starts to run around, while the volume of the alarm slowly increases. The motion sensor inside it notifies the clock if there is an object nearby, thus being able to avoid them.

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PART 1

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Problem Statement Alarm clock in the current market can be easily turned off and causes the individual to disregard their important appointments by switching off their alarm clocks instantly.

Objective Statement The reason why I chose a ―Running Away Alarm Clock‖ or better known as the RAAC is to ensure that the individual gets up from his/her sleep wide awake by the time he/she is able to turn off the alarm clock.











Running Away Alarm Clock Competitor Analysis Company

Moshi

Braun

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Design

Uniqueness

Technology

Technology

Uses Voice command to activate desired action e.g., Time, Alarm and etc. Material 



Glass display with premium quality plastic dock



Built in FM/AM radio with 6 preset function



Digital tuner



Reverse LCD display



Snooze function

Backlight Material 



Limitation

Technology

High grade plastic with high end speaker technology



Costly Rm170



Costly RM 320



Requires 3 battery



Requires 6 battery



fragile





Digital





Dimensions: 7.5" x 3.25" x 4.5"





Weight:11.4 oz.





Power: AC/DC (3 AAA batteries for backup power, not included)



Figure 1: Competitor Analysis

Speaker and radio causes battery to die out fast Digital

Dimensions: 8‖. x 2.5‖ . x 3‖. Weight: 12.7 oz Power: AC/DC (6 AAA batteries for backup power, not included)













Running Away Alarm Clock Moshi The Moshi Voice Control (VC) Alarm Clock, however, is not a talking alarm clock. The Moshi

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VC Alarm Clock is the first 'listening alarm clock' that allows you set the time and alarm by your voice alone. With the Moshi VC Alarm Clock, you are in complete control by using our voice activated commands. Simply activate Moshi by saying, "Hello Moshi". Moshi will then politely respond with "Command Please" and then choose any of the 12 voice activated commands. (MOSHI Lifestyle, 2012) Moshi changed the alarm clock industry b y creating the first voice activated alarm clock.

Braun German consumer Products Company based in Kronberg. From 1984 until 2005, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun produces quality sound and acoustic products and is also one of the leading brands in the American market. (Braun GmbH, 2012)

Objective To create a new alarm clock that will revolutionize the industry.












PART 2

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Idea Generation The process of creating, developing and communicating ideas, which are abstract, concrete or visual. The process includes the process of constructing through the idea, innovating the concept developing the process and bringing the concept into reality (Business Dictionary, 2012)

Scamper Scamper is a technique you can use to spark your creativity and help you overcome any challenge you may be facing. In essence,

scamper

is a general-purpose checklist with idea-

spurring questions — which is both easy to use and surprisingly powerful. (Luciano, 2012) Substitute

Substitute the main usage of the alarm clock from just being a tool that is disregarded of its properties to being a tool that wakes one up and keep them awake.

Combine

Combine the alarm clock with wheels and motion sensors so it can move on its own away from the user.

Adapt

Adapting to everyone from any age.

Modify

Modify Alarm Clock into a RUNNING AWAY ALARM CLOCK

Put to Another Use Eliminate

Put another to use. Instead of just being an alarm clock; it could also display you important appointments. Eliminate the limitation of a clock and intelligent robotic movements to be one product.











Running Away Alarm Clock Outcome 1. 2. 3. 4.

Combination of alarm clock and robotics Modify ordinary alarm clock by adding wheels Eliminate the limitation of alarm clock as a mono function Adapting for everyone

Evaluation The best design taken from using this technique is having combined the alarm clock with wheels and robotics movements. In general, the SCAMPER generates specific ideas. It refers to the related subject in order to form new idea from it. The actual development of it is from that particular subject. Users can easily come out with creative idea since it has seven steps to the subject.

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Running Away Alarm Clock Force Fitting Trigger Providing visual stimuli to help spark off ideas in people's minds, can be very useful technique.

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Here the idea is to force- fit combinations of attributes that one associates with an unrelated object to the problem with which one is preoccupied (Mycoted, 2011)



Relaxing



Multi Purpose



Usability



Comfortable



Mobility



Reduce Cost



Stylish



Light weighted





Daily Use



Easy to Carry



Innovative



Not Bulky

Figure 2: Force Fitting Trigger

Outcome 1. Relaxing Product + Mobility + Usability



Long battery life Daily use











Running Away Alarm Clock Mind Mapping Mind mapping is a simple technique for drawing information in diagrams, instead of writing it in

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sentences. The diagrams always take the same basic format of a tree, with a single starting point in the middle that branches out, and divides again and again. The tree is made up of words or short sentences connected by lines. The lines that connect the words are part of the meaning. (Mindomo, 2012)

Figure 3: Mind Map













Running Away Alarm Clock Evaluation The best outcomes are number 1 Alarm + LED display + Touch screen + Expensive +

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Household + Aluminum + Rechargeable battery. Ideally, you would be able to sleep as much as you need to. Each individual seems to require an average amount of sleep to feel rested, which may vary across a lifetime, and certainly is different from person to person. (Brandon Peters, 2012) But daily routine are important and some are more important than others that is why a morning wakeup call or something to wake an individual up in the morning is really important.











Running Away Alarm Clock Lotus Blossom Student

Traveler

Household

Aluminum

Glass

Gyroscopic

Capacitive

Stability

Touch

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Detection

Screen Target Business

Market

Technicians

PET

Material

Plastic

Technology

Men Multi Workers

Fiber

Polycarbonate

Rubber

Directional

Glass

Servo

Voice activation

Radio

Calendar

Target

Material

Technology

Malaysia

Singapore

Tanzania

Market

Motion sensor

Multi-touch Features

screen

America

Running Features

Away Alarm Clock

Country

United Country

Kingdom











Running Away Alarm Clock Outcome 1

Alarm Clock + Voice Activation + America + Businessmen + Rechargeable battery +

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Stylish + Wake up device 2

LED screen + Multi-Touch Screen Screen + Polycarbonate Polycarbonate + Tanzania +Light + Calendar Calendar + Obstacle Detection + Student

3

Radio + Voice Activation + Household Household + Malaysia + Durable Material + Aluminum Aluminum + Rechargeable Battery + Wake Up Device + Reminder

4

Traveler +

Radio + Reminder + Rechargeable Rechargeable Battery + Polycarbonate Polycarbonate + United

Kingdom

Evaluation The best result is outcome 3. LED screen + Multi-Touch Screen + Polycarbonate + Tanzania +Light + Calendar + Obstacle Detection + Student. It proves that household people will be most relied on the Running Away Alarm Clock for their daily routine.











Running Away Alarm Clock Idea Summary Technique

Outcome

Advantage -

Easy

because

Mind Mapping

To

Disadvantage

remember

consist

- Only peoples who know

of the main idea able to read

Alarm + LED display +

keyword not sentence

Touch

+

- Represent tremendous

Expensive + Household +

amount of information

-

Aluminum

with small spaces.

brainstorming in chaotic

screen

+

Rechargeable battery

the mind mapping.

Not

good

for

situation.

-Association connection

and between

keywords and ideas not readily apparent.

Combination Scamper

of

clock and robotics

alarm

- Easy to use becaue just

- The right environment

need to generating new

needed for the method to

idea by evaluating the

be proven effectively.

exist one.

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PART 4

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Figure 6: product Image/Illustration













Running Away Alarm Clock Product Table The function of this product is to be the source of a morning

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Function

reminder and also to wake.

The features of the Alarm Clock consist of high end technological development like gyroscopic stability to stabilize the robotic clock Features

on just two wheels.












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Market Identification Target market of this product is household people that have a tight schedule and can’t risk missing meetings or their daily routines.

Market Identification Table












PART 6

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Idea Evolution











Running Away Alarm Clock First Diagram (Before recommendation)

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Running Away Alarm Clock First Diagram (After recommendation)

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Cri Assignment

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