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m o c . s u c o f t f a 9 r 1 c . e w u w s s w I 0 1 0 2 y l u J / e n u J
MAGAZINE PREVIEWS
• CHA Summer Show • Home & Gift Show H o ow c an w E P PO S O S i mp r ro v o v e e y y o o u ur r b u us s i i ne s s s s? ?
BEADING BONANZA
Stamping: past,
present & future
TRIED AND TESTED
PAPERCRAFTS
Crafty treats for little ones
WIN! Over £600 of Beads Unlimited goodies
PLUS
Latest products Industry profiles News & views
June/July 2010 Issue 19 Editor Emma Zücker +44 (0)1376 535 609
[email protected] Editorial Assistant Rianna Fry +44 (0)1376 535 613
[email protected] Sales Manager Mark White +44 (0)1376 535 606
[email protected] Advertising Sales Tracy Voice +44 (0)1376 535 618
[email protected] Design Manager Vicky O'Connor +44 (0)1376 535 616
[email protected] Graphic Designers Sarah Barnes, Sophie Farage, Laura Perry Steve Mckea, Hayley Kilminster +44 (0)1376 535 616 Studio Assistant Leanne Walsh Production Manager Stuart Weatherley Subscriptions Alice Henson, Charlotte Tannett +44 (0)1376 514 000 KD Media Publishing Limited Broseley House Newlands Drive Witham, Essex, CM8 2UL, UK www.craftfocus.com Cover image courtesy of Jane Means Designs (www.janemeans.co (www.janemeans.co.uk) .uk) ISSN 1758-0900 Craft Focus is solely owned, published and designed by KD Media Publishing Limited. Whilst every effort was made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal responsibility for any errors or omissions, nor nor can they accept responsibility of the standing of advertisers nor by the editorial contributions.The views expressed do not necessarily reflect those of the publisher. Craft Focus is published six times a year. Subscription rates for overseas readers are £40 per annum (incl. p+p), Cheques Cheques should be made out to KD Media Publishing Limited and sent to Craft Focus, Broseley House, Newlands Drive, Witham, Essex, CM8 2UL, United Kingdom.
contents
54
regulars
special feature
industry news 6 Wee highlight the hottest W hottest happenings in the industry industry
beading marvellous 41 Leading suppliers discuss the beading market and what products are on trend
brand spanking new 17 Take a look at the latest product launches the library Crafty tomes to inspire and inform
features
24
competition 31 Win Beads Unlimited Unlimited products worth over £600
past, present and future 35 of stamping Editor of consumer magazine Craft Stamper, Katy Fox talks about the history of stamping
marketing matters 90 Business Link offers advice on public relations
bright spark 39 We speak to award winning jewellery jewellery kit designer Kirsty Davies
profiles
putting pen to paper 49 We test some new papercraft products products
dressing the part 32 Sheri Kingston of Dress It Up Beads reveals why she’s making a success of the business
child’s play 54 A round up of the best kids’ craft products
creating a destination craft shop 66 Wee speak to retailer Sandy We W Weller ller about establishing her her business The Craft Barn
Appliqué, decorate and adorn 60 Embellishing expert Kayte Terr erryy explains how significant her craft is in the industry today
buttons, scrapbook scrapbookss and beyond 74 John Ashley Ashley explains how Jones & Co (Nottingham) is moving with the times
cushion s: step-by-s cushions: step-by-step tep 69 Learn how to make stunning soft furnishings
how can EPoS transfor transform m 81 your business? Kim Sutton tells us about turning failing Blyth Craft Studio into a prosperous money-maker brilliant buttons 86 Retailer Anna Hodgson explains why a flow of new products is key to The ButtonCompany fancy feltwork 98 Wee find out about successful W successful felt-making company company Gilliangladrag from its owner Gillian Harris
boys’ toys 72 We show off some male-friendly male-friendly products q&a technology 77 Beth Scott answers your questions on how to get the best out of mail order thinking big 83 Chris Barling from e-commerce and EPoS supplier Actinic talks multi-chann multi-channelling elling q&a special Expert advice on retail-related issues
89
shows
Craft Focus magazine is proud to be associated with and supporters of:
a big success 27 Figures are already up on last year for the Craft & Hobby Association’s summer shows
MEDIA SUPPORTER
A N T I C O P Y I N G I N D E S I G N
41
exceeding expectations 65 Wee get a sneak preview into who’s W who’s going to be at this year’s Home & Gift show craftfocus 3
Have your say... Here at Craft Focus we like you to get involved – after all, the magazine is written for you. With that in mind, this issue is crammed full of company profiles and interviews, giving the people in the know a chance to talk about what they deem important.
Aside from all the regular company profile features, we have a special retailer round up, this time with just one retailer – Kim Sutton of Blythe Craft Studio – who tells us her story about the money her company was losing before she decided to implement an EPoS system. If you’re not an EPoS user or aren’t exactly sure what it entails, I would recommend turning to page 81 to find out more. On a lighter note, let’s turn to the wonderful world of papercrafts! Over the past few weeks, the girls in our office have had great fun messing around with some delightful new products. Now, we don’t confess to being papercraft experts, nor do we have much experience of it, but we did think testing a few would be a great way to find out just what crafty customers might think. Now, from cardmaking ladies to crafty men. It’s true – some boys do like a spot of arts and crafts, but they don’t always get the attention they deserve. So we’ve gathered a few things which may take their fancy and coax them into your store. Stamping is a traditional and long-standing pastime, so we wanted to find out more about its history. Who better to ask than friendly editor of consumer magazine Craft Stamper, Katy Fox, to give us an insight into not only how the craft has evolved, but more importantly what trends your customers are currently getting excited about. That has just scratched the surface of this edition of Craft Focus. Besides a load more interviews and special features, we’ve got the usual news and new products, as well as previews of CHA’s Summer Show and Home & Gift – both taking place in the coming months. I do hope you enjoy this issue and, as usual, I’m very happy for you to get in touch with feedback or suggestions for future issues – there’s always a list of upcoming features on our website should you wish to take a look. Meanwhile, enjoy the start of your summer!
E mma Emma Zücker Editor
craftfocus 5
industry news Find out about the latest industry goings-on in our regular roundup Autumn Fair International 2010 gets 25% bigger Hot on the heels of an order-busting Autumn Fair International (AFI) 2009, one of the largest events of the season for the home and gift trade has already overtaken last year’s show size, with a major increase in floor space and 25% more companies expected to par ticipate. AFI 2010 will offer a lar ge and varied selection of new products and market-leading brands available to the trade in the run up to Christmas, with many exhibitors also previewing early spring ranges for buyers with an eye on future trends. “Autumn Fair exhibitors have already taken more floor space than we went to show with last year,” said managing director Louise Young. “This is a very encouraging indicator of how well the trade has weathered tough economic conditions, and also that our own efforts to support and grow the market are bearing fr uit.” For fur ther information visit the website at www.autumnfair.com.
The crafty community Craft for Life supports Cancer Research UK Since January 2010 the docrafts team has received fantastic support from the crafting community for the Craft For Life campaign, which is run in partnership with Cancer Research UK. Over 38,000 cards have been sold and £49,000 has been raised so far, which includes £11,000 generated from the Papermania rose stamp set. The campaign calls on crafters with a passion for card making to support the charity by creating A6 handmade cards that will then be sold in Cancer Research UK’s shops for £1. Anyone can join the campaign, whether they are beginners or existing crafters. “The response to Craft For Life so far has completely blown us away,” said marketing director from docrafts Phil Griffin. “A massive number of cards have been kindly donated to Cancer Research UK shops so far and docrafts would like to say a huge thank you to all the avid crafter s who have spent time supporting this campaign. We also would like to thank the ‘do crafts’ creativity stores throughout the country that are assisting through selling the exclusive clear stamp sets and by distributing the card bags.” To find your local Cancer Research UK shop where the handmade cards are available to buy, please visit the website at www.cancerresearchuk.org/shopping. 6 craftfocus
CHA’s Craft SuperShow to debut in Chicagoland The Craft & Hobby Association (CHA) Craft SuperShow consumer event will take place at Illinois and the Chicagoland area for the first time this summer. The show, to be held at the Donald E Stephens Convention Center in Rosemont, Illinois from 30 th to 31st July, is expected to draw over 8,000 crafters from across the country and feature industry-leading exhibitors showcasing craft products and supplies. Billed as the ultimate craft shopping experience, expert crafters will assist attendees with hands-on projects and make-and-take demonstrations both on and off the show floor. Dozens of workshops from across multiple sectors of the craft industry will inspire consumers to try new crafts and learn advanced techniques. “We launched the Craft SuperShow to promote the benefits of crafting, such as the value proposition, quality time with family, stress-relief and to introduce and remind consumers of the pleasure of crafting,” explained Steve Berger, CEO of CHA. “We are ver y excited to bring this fun and informative event to Illinois and Chicagoland.” For more information on the CHA Craft SuperShow including workshop details, show floor events, celebrity attendees and to buy tickets, visit the websites at www.craftsupershow.com, twitter.com/CraftSuperShow, or www.facebook.com/CraftSuperShow.
n e w s & e v e n t s ICHF release show dates for Craft Hobby + Stitch International 2011 Show organisers ICHF have confirmed that Craft Hobby + Stitch International will take place from 20 th – 22nd February 2011, at the NEC Birmingham, giving the creative craft industry the international platform it deserves. “Craft Hobby + Stitch International in Februar y was a great success, attracting both independent retailers and buyers from companies including Hobbycraft, John Lewis and TK Maxx, plus big national and international mail order companies,” said ICHF managing director David Bennett. “Last year the creative craft industry reached high confidence levels due to an increase in consumer demand. We are confident that this trend will continue and have already star ted the planning, with many new and exciting initiatives and features to make the 2011 show the best yet.” Craft Hobby + Stitch International is one of Europe’s largest trade shows for the ar t, craft, needlecraft and hobby industr y, with over 220 UK and global manufacturers, distributors, wholesalers and retailers showcasing innovative supplies for the marketplace. The trade show offers buyers, retailers and the media an exclusive opportunity to source and research new products and offers the perfect platform for networking and developing new and existing relationships. Popular show features including the Bright Sparks Pavilion – showcasing the latest designs and products from fledgling companies – and the fantastic progra mme of free workshops and seminars will return in 2011. For information about booking a trade stand contact Andrew Morton or Troy Bennett at ICHF on +44 (0)1425 272 711, email
[email protected] or visit the website at www.ichf.co.uk/chsi.
New national insurance policy better for small firms and jobs
CJ Beaders expand their product offering CJ Beaders is growing its range of beading products via a new relationship with the American manufacturer A to Z Bohemian Glass, whom are advertising heavily in UK consumer magazines at the moment. “We are really pleased to be able to offer an additional, superb range of retail-ready beads to complement our existing range of products,” said Graham Halls, from CJ Beaders. The growing range of A to Z Bohemian Glass products will be available to order from the CJ Beaders trade only website. For more information call +44 (0)1934 853 375 or visit the website at www.cjbtrade.co.uk.
The Forum of Private Business is welcoming the new Liberal Democrat and Conservative coalition government’s decision to scrap the planned 1% hike in employers’ national insurance (NI) for many staff members – a policy that had been met with strong opposition from business groups. The ‘tax on jobs’ had been scheduled to take place in 2011 – when many analysts anticipate small businesses will be seeking to recr uit in earnest in order to meet renewed demand. Although the 1% employers’ NI rise remains for members of staff earning more than £20,800, the threshold at which they begin paying NI on employees earning up to that figure will increase by £21 per week – meaning most will be spared a major tax increase in return for retaining staff and taking on new employees. “Small businesses did not want this tax on jobs because it clearly would have been a major barrier to staff retention and job creation and would have hindered economic recovery,” said the Forum’s chief executive Phil Orford. “For the majority of employers it would have proved to be an unpopular and unworkable tax rise. Although not perfect, the new coalition government’s policy on NI is far better and provides a degree of certainty for business growth now and in the future.” craftfocus 7
industry news Big changes at Ellison Europe Ellison Europe would like to announce the recent promotion of Richard Bir se to managing director. Richard Birse joined Ellison Europe over two years ago as general manager, bringing with him extensive knowledge in operations, turnarounds and global supply chain. Since Richard joined Ellison Europe the company has seen unprecedented growth in a period of global recession, reflecting both operational control and development of multiple regions including UK, Mainland Europe, Middle East and Asia. “The success to date of Ellison Europe is a culmination of innovative product and a team passionate in offering clear customer focus,” said Richard Birse. “With an unrivalled range of new release products to offer in 2010 and 2011, we are all looking forward to building and developing the Sizzix® product range with our global trading partners.” For further information on Ellison Europe call +44 (0)871 222 2277 or visit the website at www.ellison.com.
Creation of European hobby and craft distributor Kars & Co BV has just announced the completion of the acquisition of 100% of KnorrPrandell GmbH in Lichtenfels, Germany by the shareholders of Kars & Co BV which will take place with immediate effect.They will shor tly be integrated in a new holding company situated in The Netherlands, but until then the organisations will operate under their respective entity names. The acquisition as been billed as the most logical and compelling within the craft industry. Mr. Roel Semmelink – who is currently CEO of Kars & Co BV – is appointed CEO of the new combination. Kars & Co BV is known as a leading hobby and craft supplier in the paper industry and papercraft related hobbies, whereas KnorrPrandell holds strong roots in jewellery, basics and floral ranges. The combination of the companies will provide their customers, suppliers, employees and shareholders major benefits in the short, medium and long term. The new combination will benefit significantly from a wellbalanced European presence and major economies of scale. It is the companies’ belief that the integration will provide the opportunity to face difficult market circumstances identified by declining customer spending, the shifting of both price and demand to other channels, as well as the upcoming concentration of the retail and direct sales via internet to both retail and consumers. For further information email
[email protected] or visit Kars & Co BV website on www.kars.eu. 8 craftfocus
Daylight™ Company and EQS Join Forces Daylight, designer and manufacturer of dedicated craft lamps and accessories, has announced that it is working in close cooperation with EQS, a leading distributor for the needlecraft market. With immediate effect EQS will stock and distribute Daylight’s complete range of products, including all accessories and bulbs and the company’s new Naturalight by Daylight brand. The two companies are believed to complement each other well. EQS is a respected distributor of quilting, sewing and needlecraft products and Daylight is renowned for its innovative lighting range. Both organisations have an impressive history of success, with Daylight having recently celebrated 20 years since launching its first lamp in 1989 and EQS continuing to grow from strength to strength since it was fir st established in 1996. “Daylight is a brilliant new addition to our line-up of popular and high quality needlework bra nds,” said Graeme Wright, EQS managing director. “We are delighted to be in a position to distribute its full range which is designed with the customer in mind. The company's flexible lamps have always been the most adapted and suitable for the needs of keen needlecrafters with special features such as magnifiers and accessories – parts that most other lighting brands don’t offer.” For Daylight’s complete product range, a new tr ade brochure or details of its stockist offers, promotions and dealer suppor t visit the website www.daylightcompany.com or www.eqsuk.com.
n e w s & e v e n t s
Equifax Business Failures Report reveals drop in failures
Double celebration for ICHF Events ICHF Events enjoyed a double celebration at its popular textile ar t show Fashion, Embroidery & Stitch which took place at the NEC Birmingham from 25 th to 28 th March 2010, co-locating with the long established Sewing For Pleasure and Hobbycrafts shows from Harrogate. Not only did the show celebrate its 21st anniversary, it also broke all previous visitor number records. Visitor numbers were up by 27% on last year to 29,054 over the four days – confirming that moving the show from the Great Yorkshire Showground in Harrogate to the NEC Birmingham for the first time was a great success. This move was much appreciated by the show’s suppor ters from all around the UK, with visitors to the NEC making good use of their chance to visit all three great shows for the price of one. “We were really thrilled with the number of visitors at this year’s show,” said ICHF managing director David Bennett. “I think that Fashion, Embroidery & Stitch added another element of interest for visitors, making the move from Harrogate to Birmingham a great success.” For more information on this ICHF event call +44 (0)1425 272 711 or visit the website at www.ichf.co.uk.
Business information expert, Equifax, has reported nearly a 3% drop in the number of businesses going bust in April 2010 compared to results from March this year. Neil Munroe, external affairs director at Equifax believes that whilst this drop in the number of businesses going under is still relatively small, continuing the downward trend in failures seen in Quarter 1, it is an important indicator of a return to business confidence despite a potentially unsettling period for commerce during the General Election campaign. “It appears from our figures that uncertainty about the General Election outcome hasn’t caused too much distraction for businesses – and they seems to have concentrated on both generating sales and managing cash flow,” said Neil Munroe. “In Quarter 1 2010 we saw a small – just half a percentage point – drop in failures compared to the end of 2009. We felt this could be an important indicator of how companies have been managing their oper ations, from cost cutting to improved collections, to survive in the current recession. These new figures for April cer tainly seem to indicate a continuing positive trend.” For more information on Equifax and this report visit the website at www.equifax.co.uk.
The Knitting and Stitching Show to exhibit some of Europe’s best textiles This autumn’s Knitting and Stitching Show – which takes place in various UK locations during October and November – will be welcoming around 400 specialist exhibitors. In addition there will be an extensive range of work shops giving visitors the opportunity to learn about many new crafts – from beginners’ crochet to felt making or beadwork. An entire hall will be devoted to galler y exhibitions which will house this year’s impressive line up of international textile artists such as Elizabeth Tarr, Deirdre Hawken, Andrew Schneider, an exhibition from Alice Kettle and Jane McKeating and a Julia Caprara retrospective. The prestigious Global Paper Exhibition will travel to London for the fir st time to be part of the Knitting and Stitching Show. The focus will be on jewellery made from paper, however also featured will be collages, sculpted and cut books, and installations specially assembled for this biennial. The Knitting and Stitching Show takes place at Alexandra Palace, London from 7 th to 10 th October, Dublin RDS from 28 th to 31st October and Harrogate International Centre from 25 th to 28 th November. Full details of all special features and gallery artists, plus information on tickets can be obtained by visiting the website at www.twistedthread.com. craftfocus 11
industry news Stationery Show now a standalone buyeronly event The Stationery Show has become a standalone, buyer buyer-only -only event following this year’s successful debut of the ‘100% stationery’ concept alongside the Office Products Show which was attended by many leading independents and multiple retailers. Buyers attended from John Lewis, Paperchase, Harrods, Bentalls, Amazon, Ryman, Rym an, Wilkins Wilkinson, on, Watersto Waterstone’s, ne’s, WHSmith, Colemans, Fenwick, Fenwick, Staples, British Bookshops & Stationers, Stationery Cupboard and Jarrold Stationers. Admission will in future be restricted to retailers and resellers and will exclude non-exhibiting suppliers in order to protect exhibitors’ investment in the show. “We are excited by the opportunity we now have to create a significant dedicated UK stationery event for retailers and other resellers,” commented commented organiser Chris Leonard-Morgan. “Stationery is a dynamic and increasingly consumer-led consumer-led market, and offers considerable scope for development. It will benefit greatly from having its own dedicated platform.” The 2011 Stationery Show will take place at the Business Design Centre in London on Tuesday 12 th and Wednesday 13 th April. For more information on the show call First Events on +44 (0)208 462 0721 or email clm@firstevents.com.
Simply Knitting teams up with Marie Curie for The Blooming Great Tea Tea Party Consumer knitting magazine Simply Knitting has partnered with Marie Curie Cancer Care in support of The Blooming Great Tea Tea Par ty campaign, and they’re asking for knitters to get involved with the cause. The campaign asks people to get together and host a tea party anytime from 13 th June to 12 th July to help raise funds for the charity. charity. The magazine is running a competition to design and either hand-knit or crochet a tea cosy inspired by the Blooming Great Tea Party, and has provided two basic tea cosy patterns patterns – one knit, one crochet – as a guide for designs. The competition will be judged by Cath Kidston, Simply Knitting and Marie Curie Cancer Care, based on entries for Best Tea Cosy and Best Blooming Great Tea Cosy, with prizes awarded at The Knitting and Stitching Show at London’s Alexandra Palace in October. A whole host of celebrities are involved in the campaign, with designs from Maureen Lipman, Jane Asher and Angela Rippon. For more information on the event call +44 (0)800 716 146, visit the website at www.mariecurie.org.uk/teaparty or pick up a copy of Simply Knitting. 12 craftfocus
Eco-Fi: High quality polyester fibre made from 100% post-consumer recycled plastic bottles used in the manufacturing process of Kunin Craft Felt.
For further information about Kunin Craft Felt please contact Fashion Futures Limited, Limited, Units 1 and 2 Mace I ndustrial Estate, Ashford, Ash ford, Kent TN24 T N24 8EP. 8EP.
[email protected] Tel +44 (0) 1233 625227. Fax +44 (0) 1233 612352
industry news
Sharpie gets a crafty fashion fix Since launching in the US in 1964, Sharpie marker s have become famous for a wide range of bold colours and styles. Sharpie was first introduced to the UK in 2007, and is now one of the UK’s leading permanent marker s. Now, fresh from the catwalk at New York Fashion Week – with which they have been involved – Sharpie markers are taking a fashion cue by introducing this summer’s must-have must-have pastel shades – lilac, boysenberry, pink lemonade and mint. The Sharpie marker’s mar ker’s ability to write on just about anything means its creative potential is limitless. From tidying up scuff marks on favourite shoes to s ketching out the latest hot designs, there’s a Sharpie marker mar ker for every ever y crafty occasion. The products are ideal for everything from labelling CDs and writing on containers or food bags, to creating occasion cards and seasonal decorations. Sharpie markers are available in 17 bright colours and in a range of modes and styles, from the Sharpie Retractable, the Sharpie MINI and the Sharpie Fine Point, to the Sharpie Twin Tip. For more information visit the website at www.sharpie.com.
New point of sale material for Fimo
Lana Grossa yarn gets a cover shot From trade fair to front cover of a UK knitting title in just under three months – a great achievement for Lana Grossa yarns, distributed by Creative Yarns, as well as for Yarn Forward, published by Kal Media. When Kerrie Allman, Allman, senior editor at Kal Media, visited the Creative Yarns stand at the recent Craft Hobby Hobby + Stitch International trade fair, her eye was immediately drawn to the stunning Lana Grossa Latte yarn yarn on display. display. She promptly asked Nigel Morris, buying director at Creative Yarns, for a design quantity which she took away with her. Kerrie then made this yarn into a design which is now featured on the cover of Yarn Forward magazine’s issue 26, out now. “Wee are ver y pleased to be able to work with Yarn “W Forward to promote our Lana Grossa yarns,” said Nigel Morris of Creative Yarns. “Retailers can take advantage of the demand created by this exposure to sell greater quantities of their Lana Grossa yarns yar ns and patterns to consumers.” To find out more about stocking Lana Grossa yarn, contact +44 (0)845 313 0277. 14 craftfocus
Staedtler is launching the latest in its series of free project sheets to support its Fimo soft polymer modelling clay range in store. Designed to attract attention at point of sale, the new projects target both child and adult users. The first leaflet, aimed at children aged eight and above and beginner s, shows a Union Jack J ack bag charm char m followed by easy to follow follow,, step-by-step step-by-step instructions and clear illustrations. A second project in the same format to make a cupcake bracelet is printed on the reverse. reverse . Each project has a skill rating for user guidance and a list of everything needed to complete it. The second leaflet features a jewelled wedding cake card and targets more experienced crafters. Designed to hang alongside the products in store with a clear indication that they are free, the eye-catching eye-catching leaflets are one third A4 in size and available in packs of 100. Each sheet is perforated so that single copies may be easily detached and is also hole-punched ready for storing in a ring binder. The first leaflets are available now with more scheduled to join the series shor tly tly.. Projects will be featured on Staedtler’s website www.staedtler.co.uk as downloadable PDFs. For further information, please please call +44 (0)845 600 5930.
These aren’t just any ribbons! These are Ribbon Designs’ original, best selling, award-winning, eye-catching, requently imitated, still the best, pre-packed ribbons. Available in Silk, Satin, Spark Organdy, Metal Organdy & Rat Tail
Quick, easy and proftable sales
PO Box 382, Edgware, Middlesex HA8 7XQ Tel: 020 8958 4966 Email:
[email protected] www.ribbondesigns.co.uk
Horseh Craf
www.ladybugcraftsink.co.uk www.ladybugcraftsink.com
An exciting new British company with a fabulous brand new range of cling stamps, manufactured in the UK to a very high standard.
New images coming soon
Take a look at some of the latest products around
brand spanking new Spellbinders ™ Paper Arts Product:
Presto Punch™
Contact:
+1 602 385 7700 or www.spellbinderspaperarts.com
Price:
RRP £46.63
Specification:
The Presto Punch is an innovative, portable, one-touch, battery oper ated punch and embossing tool. Users can punch and emboss effortlessly and store more than 30 designs in the space of just one standard punch. Operating on eight AA batteries, the Presto Punch is also power adaptable and seven punch templates are included in the pack.
Retailer benefits:
Retailers have the oppor tunity to sell a new product with add-on sales for Basic Shapes, Speciality Sets and Font Sets which are used with the Presto Punch.
Other information:
The size of Spellbinders’ Presto Punch is 5¼” x 4½” x 7”.
Bothy Threads Product:
Dictionary of Homes and Dictionary of Gardens
Contact:
+44 (0)1638 665 149 or www.bothythreads.com
Price:
RRP £27.49
Specification:
The two new offerings from Bothy Threads now mean the dictionary range comprises 10 options. These designs are based on Helen Smith’s popular pictures, which she uses to inject her imagination, sense of humour and interesting word play into the products.
Retailer benefits:
It is an e asy add on for those who already stock Bothy Thread products, plus a great addition to other cross stitch products for retailers wanting something bold and modern.
Other information:
The designs are all worked on 14 count white Zweigart Aida and measure 26cm x 28cm.
Craft Fairy Product:
Mulberry Paper Flowers
Contact:
+44 (0)118 903 4118 or www.craftfairytrade.co.uk
Price:
RRP £2.20
Specification:
This exclusive range of paper flowers consists of colour-themed packs of 20 flowers. Themes include pink, black and white, and yellow and brown – which add to the flower ranges already available from Craft Fair y.
Retailer benefits:
The low retail price means that they are an easy pick up for customers so should br ing a constant income. They can be displayed hanging and are attractively packed so also ideal for gifts.
Other information:
There are nine differently toned packs of 20 flowers available as well as larger packs of 50 flowers.
ArtYarn Trading Product:
Lang Yarns Mille Fiamme
Contact:
+44 (0)1529 240 510 or www.artyarn.co.uk
Price:
RRP £7.75
Specification:
The sumptuous colour and texture make this a really striking yarn. Mille Fiamme is the new addition to the Mille Colori family – it’s super chunky, is best knitted on 9mm needles, and therefore knits up quicky into irresistible accessories in colourways to suit all tastes.The knitted fabric has a slubby texture as it is spun in the flammé style – so even simple stocking stitch looks like something special.
Retailer benefits:
The practical wool-acrylic composition allows the yarn to be easy-care and affordable, while maintaining a certain ar tisan appeal. It is presented in a folded and labelled hank which is attractive to customers.
Other information:
The yarn comes in 100g hanks, with six colour options and producer s Lang Yarns ensure satisfaction through quality and customer ser vice.
craftfocus 17
n e w s & e v e n t s
brand spanking new Country Love Ceramics Product:
Foam Clay
Contact:
+44 (0)1235 861 700 or www.countryloveceramics.com
Price:
RRP £1.49 for a 50g pot
Specification:
This versatile foam clay product consists of tiny polystyrene-like balls in a malleable, brightly coloured medium. Crafters can break off small pieces which can be smoothed over objects such as blank bisque or cardboard. Alternatively, it can be free formed into any shape and leaves no sticky residue or colour stain on the finger s.
Retailer benefits:
Neon bright colours as well as black and white are presented in clear tubs which attract the eye of both adults and children.
Other information:
The 10 colours can be kneaded together or glitter can be added, they are suitable for make-and-take craft projects, and are non toxic.
G J Beads Product:
Matsuno seed beads from Japan
Contact:
+44 (0)1736 751 070 or www.gjbeads.co.uk
Price:
RRP from £1.15
Specification:
These high quality glass seed beads are manufactured to a high standard by Matsuno for G J Beads. They are ideal for beadweaving, stringing, embellishment, embroidery or even card making.
Retailer benefits:
The beads are available in hangable retail-ready packaging with product codes and barcodes. All products are available to view and buy online.
Other information:
The seed beads all come in various shapes, with over 200 colours on offer in various mixes by GJ Beads, as well as the four most popular sizes – 15, 11, 8 and 6.
SpangleJangle Product:
Iron-on transfers
Contact:
+44 (0)2920 521 122 or www.spanglejangle.com
Price:
RRP £6.50
Specification:
The new iron-on transfer designs from SpangleJangle are included in cross stitch beginner kits ideal for the under 10s. The Easy 2 range concentrates on beginner kits, teaching the basics with simple and engaging projects designed to maintain interest beyond the first few stitches.The transfers iron on to fabric and gar ments like T-shirts, hats and bags and feature six count designs with girl and boy themes such as a dancer, footballer, princess and tiger.
Retailer benefits:
The bright and inexpensive designs are a good way of enticing customers to the rest of the SpangleJangle range.
Other information:
The colourful transfers are machine washable and can be par t or fully stitched. All of SpangleJangle’s Tassel Dolly range are also available as transfers.
Viridian Distribution Product:
Symfonie Rose interchangeable needles set
Contact:
+44 (0)117 300 5244 or www.viridianyarn.com
Price:
RRP £63.55 per set
Specification:
The set includes eight pair s of interchangeable needle tips, along with four cables, eight end caps, four cable keys and one cable case – all presented in a handcrafted leatherette-covered wooden box. The needle tips are manufactured using specially developed laminated birch wood designed in exquisite r osewood texture which are said to create a smooth knitting experience.
Retailer benefits:
The copper tinted metallic parts and brown cables complement the needle tips making it an aesthetically pleasing product which will attract customers, plus retailers can now offer it with a bonus product – the Symfonie Rose shawl pin.
Other information: 18
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Sizes are available in multiples of 0.5mm – from 3.5mm to 8mm.
UK Distributor for Opal, Sock Yarn Zitron (Including Trekking Sock Yarn) Schoeller & Stahl Sock Yarn
Sock Yarn Specialists
WoollyWormhead Books & Patterns
Lucy Neatby Books, Patterns & DVDs
Frances Flectcher Patterns
Susan Crawford Books & patterns
Knitting Needles & Accessories
Knitting Needles & Accessories
THE PACKAGING THAT MAKES THE DIFFERENCE
www.cleartecpackaging.co.uk
[email protected] Tel: 01952 678822
Trade enquiries e:
[email protected] t: 0117 3005244
www.viridianyarn.com
n e w s & e v e n t s CJ Beaders Product:
Czech glass retail-ready beads
Contact:
+44 (0)1934 853 375 or www.cjbtrade.co.uk
Price:
RRP from £1.49
Specification:
This new collection of beads is supplied already strung onto retail friendly 7’ strands and comes in a wide range of colours.
Retailer benefits:
Large order s are not necessar y, so the beads can be stocked in a wide range of colours, shapes and sizes with a small outlay.
Other information:
The products are easy to display and have an excellent mar k-up potential.
Jane Means Product:
New monochrome ribbon collection
Contact:
+44 (0)1522 548 900 or www.janemeans.co.uk
Price:
RRP £4.99 for 10m roll
Specification:
Jane Means has launched a new ribbon collection which includes many monochrome designs as well as updated best-selling designs. Jane tells us more understated and subtle colours are now available, and the company has increased the range to include many black and grey designs. Jane Means has already seen many companies ordering the new monochrome range because it is ver satile and suitable for any gender and age.
Retailer benefits:
The silver-grey stitched grosgrain is 15mm wide and comes in various roll sizes. This design is popular with antique shops and vintage stores as it complements silver, however it comes in other colours too.
Other information:
The ribbon range now offers 100 metre rolls of r ibbon which have an RRP of £26, but it is also available in the popular 3m and 10m rolls.
Payper Box Product:
Swing card templates
Contact:
+44 (0)1727 836 665 or www.payperbox.co.uk
Price:
Pack of three RRP £7.99, pack of four RRP £9.99, CD RRP £12.99
Specification:
The company has just launched a range of polypropylene templates to produce swing cards. Full instructions are written on every template meaning they are very easy to use to give accurate results. A gallery of swing cards made by Sandy Piercey can be viewed on the website and all products are available to trade.
Retailer benefits:
The range , developed by Sandy Piercey, launched on the Create & Craft TV channel, when the supporting CD containing all designs was also presented, so Payper Box hopes this will become a well-known range within the craft industry.
Other information:
The templates are available in DL, C6 or 5”sq and each size has an oval, square and oblong swinging aperture.
Photocentric Product:
Imagepac Stampmaker kit
Contact:
+44 (0)1733 349 937 or www.photocentric.co.uk
Price:
Price on application
Specification:
The new Imagepac Stampmaker kit makes clear stamps in five minutes and is perfect for designers, craft clubs, small shops, or anyone who wants to make their own stamps. The por table UV unit is easy to use and gives quality results.
Retailer benefits:
The product will support all other stamping accessories and getting crafters involved in designing their own stamps could create a fresh enthusiasm for the craft.
Other information:
Photocentric will shortly be launching a new Celebrity Designer Stampmaker range at CHA where the well-known designer involved in the product launch will be revealed.
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brand spanking new Heritage Crafts Product:
Niagara Falls
Contact:
+44 (0)1889 575 256 or www.hcrafts.com
Price:
RRP £27.95
Specification:
The new cross stitch design offerings from Heritage Craft give clear charts which are easy to follow. They come complete in kits using quality components such as Zweigart fabr ic and DMC threads and all other necessary items.
Retailer benefits:
The well-known company and designers have been well advertised meaning customers are familiar with the brands, and the new design themes are popular for summer stitching.
Other information:
The size of each piece is 31cm x 11cm and the kits contain either 14 count Aida or 27 count evenweave fabric. All products are designed and manufactured in England.
Fashion Futures Product:
Embossed Craft Felt from Kunin
Contact:
+44 (0)1233 625 227 or www.fashionfutures.co.uk
Price:
RRP 90p per rectangle
Specification:
Kunin Felt is a range of innovative craft felt.The process of embossing gives the felt a textured look, not unlike leather, and it is perfect for handbag making as well as interiors projects such as cushions and placemats. Kunin is one of few felt manufacturers to offer patterned, textured or printed felts which are also environmentally friendly.
Retailer benefits:
The embossed collection is available in rectangles of 22cm x 30cm to make it easy for a retailer to stock and display. Fabric bolts are also available in 137cm x 9.14m.
Other information:
The new Cobblestone range is available in various colours – Copper Canyon, Ruby and Smoke. The polyester felt is washable at low temperatures and does not shrink or change shape .
Artesano Product:
Manos lace weight
Contact:
+44 (0)118 950 3350 or www.artesanoyarns.co.uk
Price:
RRP £11.99 per 50g hank
Specification:
The new Manos yarn on offer from Ar tesano is made up of a cashmere, silk and baby alpaca mix, resulting in a soft and luxurious yarn, which is then hand dyed.
Retailer benefits:
The product also has official fair trade r ecognition so will be a great draw for customers, many of whom are becoming more conscious of how and where items are being produced.
Other information:
A 50g hank will provide 400m/438yd of yarn. Recommended needle sizes are 2.75mm, and the lace weight yarn comes in 12 colours, with nine specially designed patterns.
UFT Product:
Balsa dowel box – PoS merchandiser
Contact:
+44 (0)2476 716 500 or www.stentonco.co.uk
Price:
Price on application
Specification:
The balsa dowel box is a striking and affordable merchandiser box containing a selection of high quality balsa dowel wood rods in var ying sizes. Stenton & Co’s balsa is selected and kiln-dried to a standard suitable for modellers and other crafters. The box comes with easy-to-use gauge cards which show measurements of the balsa sizes on offer.
Retailer benefits:
The attractive PoS merchandiser is affordable, ready stocked, and top up packs are available to refill the box which means it can be reused.
Other information:
There are nine sizes of balsa rods which range from 5mm to 25mm in diameter, all of which are 450mm long. The company is working on other products for educational use and novelty products in the same merchandiser box style.
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craftfocus
Presents a One-Stop Shop for all your Quilling needs
the library
Rianna Fry takes a look at craft books that will get your customers’ creative juices flowing... Complete Feltmaking Although feltmaking has only recently come to the fore as a much loved craft, it’s been enjoyed for thousands of years – even before spinning wool. Author Gillian Harris has pulled together 25 fabulous projects for readers to enjoy. From a petal hair tie to seamless slippers, the book incorporates many designs for crafters to add individual finishes and decorations to their homes. Whether you are completely new to the craft or an established feltmaker, Gillian’s friendly approach, along with clearly set out instructions and beautiful images, ensures that there is a design accessible and enjoyable for all abilities. The classification of projects by their difficulty is also useful as it allows each feltmaker to track their improvement by level of skill. Complete Feltmaking has an RRP of £9.99 and is published by Collins & Brown. For more information visit the website www.anovabooks.com, or telephone +44 (0)141 306 3100.
The Complete Guide to Natural Dyeing Natural dyes enable crafters to transform fabrics and materials using easy-to-find dyestuffs such as berries, bark and flowers. The Complete Guide to Natural Dyeing is a comprehensive guide, covering all the need-to-know information to get consumers started while incorporating additional techniques to allow for accomplished dyers. The colourful materials used in the cover images are sure to attract the attention of customers when strolling around the store. Clear, detailed pictures are used throughout the book, complementing the step-by-step instructions for simple guidance while also adding to the character of the book. The Complete Guide to Natural Dyeing has an RRP of £12.99 and is published by Search Press. For more information visit the website www.searchpress.com, or telephone +44 (0)1892 510 850. 24 craftfocus
Simple Recipes for Stylish Jewellery In a generation that encourages individuality, everybody is vying to stand out, searching for one-off accessories that are reasonably priced. Simple Recipes for Stylish Jewellery is a compilation of techniques and designs enabling crafters to create beautiful pieces for any occasion, and without a hefty price tag. With over 80 projects, the book provides readers with a wealth of jewellery making know-how. By inspiring crafters and arming them with the skills, it allows them to be creative and create pieces of their own. Simple Recipes for Stylish Jewellery has an RRP of £12.99 and is published by Search Press. For more information visit the website www.searchpress.com, or telephone +44 (0)1892 510 850.
The Gentle Art of Quilt-Making This delightful craft book by Jane Brocket brings the art of quilt making into your customers’ homes. Jane shares her wealth of knowledge in the craft, offering handy tips on how to create beautiful quilts. Introducing each quilt design with its own story adds a personal feel to the book and makes for an enjoyable read. The book follows the entire journey, from where to find inspiration for the designs to tips on selecting, buying and cutting fabric to create the final quilt. Whether a seasoned quilter or a complete novice the reader is sure to be inspired to create a vibrant statement piece to add some va va-voom to their home. It’s an essential addition to any crafter’s librar y. The Gentle Art of Quilt-Making has an RRP of £20 and is published by Collins & Brown. For more information visit the website www.anovabooks.com, or telephone +44 (0)141 306 3100.
Sew Many Bags Sew Little Time Sew Many Bags Sew Little Time provides a wealth of knowledge, techniques and skills to create fabulous bags for all occasions. The designs are based around three themes - day time, play time and home time - which are split into categories in the book. A great plus is the green credentials as the author encourages the crafter to waste less by suggesting ways to use scrap pieces of fabric to create photo frames, necklaces and other matching accessories. The clear instructions and friendly, conversational introductions make the book accessible to a wide range of abilities, and also makes for an enjoyable read. Sew Many Bags Sew Li ttle Time has an RRP of £12.99 and is published by David and Charles. For more information visit the website www.davidandcharles.co.uk , or telephone +44 (0)1476 541 080.
The Knitters Stitch An ideal resource for knitters of ranging abilities, The Knitters Stitch contains 300 original stitch patterns to inspire creativity. The collection is divided into types of stitch – for example knit and purl, twist or cable – and each chapter begins with an introductory segment explaining what the stitch can be used for. The stitches are individually marked by the level of complexity, enabling knitters of ranging abilities to use and enjoy the book. The ‘knit-stitch’ jargon runs throughout, which could be slightly tricky for complete novices to pick up. It’s therefore probably best suited to crafters with some experience in the skill. The Knitters Stitch has an RRP of £14.99 and is published by Search Press. For more information visit the website www.searchpress.com, or telephone +44 (0)1892 510 850. C
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s h o w p r e v i e w
signs point to a strong show As the Craft & Hobby Association’s summer show grows ever closer, figures are already up on last year. We find out more... In brief: what: CHA 2010 Summer Convention & Trade Show when: 27th – 29th July where: Donald E. Stephens Convention and Conference Center, Rosemont, Illinois opening times: Tuesday 10am-6pm, Wednesday 9am-5pm, Thursday 9am-3pm website: www.chashow.org Tis summer also marks CHA’s debut o the rst Craf SuperShow in Illinois. Te consumer event will be held immediately afer the CHA Summer Show, on 30th and 31st July, and will be open to the public. Te Craf SuperShow is expected to draw more than 8,000 crafers o all ages. For more about the Craf SuperShow visit www.crafsupershow.com. o learn more about the upcoming CHA 2010 Summer Convention & rade Show, including how to exhibit, exhibitor listings, travel discounts and other key show highlights visit www.chashow.org. Online event registration is now open. C
With several weeks still remaining beore the Craf & Hobby Association (CHA)’s 2010 Summer Convention & rade Show, all signs point to a robust event. Even at the end o April this year, there was an 11% increase in square ootage and 11% increase in number o exhibitors over ‘year to date’ (YD) gures or CHA’s 2009 Summer Show. Among the exhibitors contributing to the growth o the show, to be held between 27 th and 29th July in Rosemont, Illinois, are dozens o new companies, including such names as Dies Direct, Photocentric Inc, Craf-N-Doodle, Silhouette America and Teresa Collins Designs.
In addition, notable exhibitors, including 3M Corp, Anna Grin, Creative Crafs Group, Darice, Midwest Products Co, and Plano Molding Co are returning this year. As well as increases in exhibitor gures, hotel bookings or the 2010 Summer Show are also up 54% on the 2009 Summer Show. A number o CHA room blocks have already sold out while several more hotels are almost ull. “Te line up o new and returning exhibitors combined with the uptake in hotel bookings are some avourable signs pointing to another successul CHA Summer Show,” said Steve Berger, president and CEO, CHA.
Fact file: • The CHA Summer Convention & Trade Show is the world’s largest professional craft and hobby show • There will be over 400 US, as well as a considerable amount of international exhibitors from dozens of countries • The show takes up over 85,000 net sq ft of exhibit space • Over 5,000 attendees and more than 2,500 buyers are anticipated at the show • Hundreds of products will be launched
Further information For more on the CHA and its shows visit the website at www.craftandhobby.org or www.chashow.org . craftfocus 27
signs point to a strong show
May Arts Ribbon
+1 203 637 8366 www.mayarts.com Satin Pleats ribbon is new to May Arts’ summer 2010 collection and will b e launching at the CHA Summer Show. Te elegant ribbon which is ormed using attractive pleats is really versatile and easily adds to a plain garment. Te ribbon is a perect accent or projects including pillows, bags, curtains, and it makes an eective trim when altering or designing clothing. It may also appeal to crafers who enjoy album making or scrapbooking, and is available in 1.5” x 15 yard measurements. Colours on oer include burgundy as well as another 11 rich colour options.
Katy Sue Designs
+44 (0)1914 274 571 www.katysuedesigns.com
Beadalon
+ 1 610 466 6000 www.beadalon.com German style wrapping wires are non-tarnish, silver-plated silver-plated copper wires, available in hal-round and square and are new products to Beadalon which will be on show at the CHA event. Square and hal-round wires orm the structure and create the oundation o most wire-wrapped jewellery. Complement these great new wires with Wire Wrapping Component and Stone Setting – the new Beadalon book by Wyatt White which makes it easy or crafers to nd out about the new wire-wrap wire-wrapping ping jewellery making trends.
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Spring sees Flower Sof® launching its comprehensive CD Recipes or Happy Families rom the popular Recipes collection, which can be ound at the CHA Summer Show. Te CD provides everything a crafer would require in the range including a wide selection o card toppers, three-dimensional decoupage and pyramage, accessories, sentiments and lots more. Te package includes brand new items to the range and provides designs and sentiments suitable or every amily member. Te CD oers PDF images or simple click-to-prin click-to-print, t, as well as JPEGs or those wishing to use graphics packages. Recipes is designed to complementt the Flower Sof® Ultra Fine complemen range o colours.
Mode Int’l Importer and Manufacturer of High Quality Glass Beads
Inspire Me Pap Papers Essential & Brand New Polka Dot Collection An An inspir inspiring range of colour papers, card , folded cards and matching envelopes including a new range of colour coordinated Polka Dot papers ideal for an eye catching instore display. Contact 0845 120 0155 email
[email protected]
www.modebeads.com 5111-4th Avenue, Brooklyn, NY 11220 T: 718.765.0124 F: 718.765.0126 Order: 800.MODE.527
[email protected]
c o m p e t i t i o n
Win! Beads Unlimited goodies worth over £600 Beads Unlimited keeps it simple with neat point of sale display spinners filled with the well-known and well loved brand of packeted beads and findings. As seen in top craft stores up and down the country, these enticing items are now available to the independent retailer. The eye-catching flow packaging is both simple and pleasing in design, showing the customer exactly what they are buying, which makes selling easy and reordering a doddle. This counter standing display holds 80 different lines and star ting at just £1.69 RRP, the products are priced with quick turnover in mind. Retailers can opt for a standard
selection of proven top sellers or a bespoke collection to suit their own mar ket. Beads Unlimited strives to make business a pleasure by supplying quality products at competitive prices topped off with friendly, efficient ser vice. The Guide to Bead Jewellery Making is an essential reference item for any budding beader. Its 16 informative pages are crammed with knowledge on all basic beading techniques. Beads Unlimited has just released its new and improved publication with updates on all the latest beading threads and findings. At just £1.50 RRP it provides knowledge at your fingertips. C
THE PRIZE Beads Unlimited is giving one lucky reader the chance to win one of its fabulous filled counter top spinners, as well as a £100 credit to restock. Also included will be 10 copies of their essential Guide to Bead Jewellery Making . To enter the competition, simply visit www.craftfocus.com, fill in your details, and answer the following question: How many different lines does the Beads Unlimited counter display hold? a) 60 b) 80 c) 100
The deadline for entries is 2nd August 2010.
Terms a nd Conditions 1. The competition is not open to employees of Beads Unlimited or KD Media Publishing Ltd (or their immediate families). 2. The competition closing date is subject to change without prior notice. 3. The winner will be notified in writing. 4. The editor’s decision is final. No correspondence will be entered into. 5. The prize is not transferable and has no monetary value. 6. If an advertised prize is not available, we reserve the right to offer an alternative prize of equal or greater value. 7. No purchase necessary, and there is no charge to enter via the website at www.craftfocus.com. 8. Entrants must be a member of the trade, and over the age of 18.
craftfocus 31
dressing the part Sheri Kingston of Dress It Up Beads explains how her young company is taking on new business and making a success of it Who founded Dress It Up Beads, and what prompted them to do so? Like all great ideas it was born like a phoenix from the ashes – after a Fr iday evening conversation talking about my husband’s business and what else I could possibly do to contribute towards the family income. I initially was looking to source and distribute a range of funky and crafty buttons within the UK, but I kept hitting br ick walls as unfortunately all avenues of distribution were already taken with other companies. After a while we had our break – Jessie James Beads Inc, based in the USA, asked us if we would like to represent them within the UK and Ireland on an exclusive basis, for all their pre-packaged bead and embellishment collections. After extensive research we found that there was an opportunity in the market as no one else was offering pre-packaged, colour-coordinated beads. The rest is history.
How has the product offering evolved since this time? Dress It Up Beads is focused on distributing our pre-packaged colour coordinated bead packs and semi precious and pendant packs – we can offer the latest colour trends and bead favourites to suit the market expectations.
We have also evolved as all companies do due to customer demand – we now offer a huge range of findings from our own product lines which have been carefully selected from manufacturers around the world. We have also increased our stock holding by a factor of 10 over the last six months to cope with market demand.
What are your best-selling craft lines, and why do you think this is? Currently our best selling l ines are our colour combination products and semi precious
packs. We have seen a massive increase in sales for our findings, tools and bead boards, but our pack sales still remain strong as they give the crafter a chance to b e as creative as they like, and with instant results. Our colour combinations have proved to be a real hit with beginners because each pack has been carefully selected for particular colour theme, with plenty of beads to produce a necklace or bracelet. Each pack contains a variety of bead types including glass, acrylic, shell and ceramic, with a centre piece to work around.
What do you think will be the next big thing in crafting? This is a simple one for me to answer – beads and embellishments! I think that crafting in general has taken on a whole new demeanour in people’s lives – because money is tight and the economy still has a relevance in the UK, many people are still looking for things to do, but at a low cost. An easy way of doing this is by looking into crafts which can be done at home – by creating something by yourself, it’s also something you can be proud of.
How do you support your retailers? First and most importantly, we invest in our staff with full and continuous product training which means that everyone available in our 32 craftfocus 32 craftfocus
p r o fi l e
office is completely conversant with the product lines we stock and distribute. We carry a large stock in the UK so 99.9% of products will ship the same day as the order is received, meaning the likelihood is customers will receive their goods the very next day. Our customer support philosophy is simple – get it right the first time. We have onsite technical sales staff who can visit a customer to discuss our product range. We also have a comprehensive website and are available to call Monday to Friday.
What’s your take on the current state of the craft market? I think this marketplace is reasonably stable at the moment, but we have noticed our customers – especially our end users – are becoming more price-sensitive and productselective with the emphasis truly focused on value for money.
We have also noted that the average quantity of individual combination packets purchased by one customer has fallen to an average of four packets. However, on the other hand, our number of customers has increased quite dramatically, so we are still experiencing good business and good growth.
What steps have you been taking to weather the storm? Well, to be quite honest here, because we are quite an embryonic business we have no benchmark to compare it to. As a business we are quite self critical and continually evaluate our performance along with all the customer feedback received. We always ask for the opportunity to put right any customer issue, which we always do. You need to be totally pro-active, talk to customers and listen to their needs and wishes. To survive, you also need to have belief in your own products.
How do you plan to grow your existing retailer base? We have recently re-evaluated our distribution network and are currently looking for new regional distributors to cover a dedicated county within the UK and Ireland. This will mean that no one else can stock these products, offering the distributor a form of exclusivity and more protection within their own territory. We also offer custom packaging, depending on quantities, and excellent discounts on volume orders.
How would you like the company to develop over the next few years? I’d like to offer a comprehensive quality range of products which are supplied at excellent prices and to sustain a level of business that allows me and my husband Stuart to keep enjoying and investing in what we love. It’s important to develop relationships and friends, and after my family, the company is one of my favourite hobbies. My ultimate business goal would be to see a retailer distributing Dress It Up Beads in every county in the UK and Ireland. C
Further information To find out more about Dress It Up Beads call +44 (0)1460 242 221, email
[email protected] , or visit the website at www.dressitupbeads.co.uk . craftfocus 33
s t a m p i n g
past, present and future of stamping How has stamping changed over the years? Someone who knows better than most is editor of Craft Stamper magazine, Katy Fox – on the cusp of the magazine’s 10 th birthday, she explains just how exciting stamping has become Craft Stamper is celebrating 10 years in print with the June 2010 issue and a lot has changed in the stamping world since the magazine was launched. I took over the editorship in 2008 – I’ve been stamping myself for about six years and even dur ing that short time I have seen many new products and trends emerge.
Stamping products
of course there are the wonderful gadgets too. With so much must-have stash to buy, I shall never be a rich woman!
Technology This has transformed the crafting world in the 21st century. The wonder of the web enables people to share techniques, share artwork and build friendships with like-minded people who may live on the other side of the wor ld. Social networking technologies like blogs, Twitter and Facebook certainly make the craft world smaller and mean that trends move through the crafting community faster than ever before. Blogging is a massive phenomenon for crafters today – Craft Stamper even has one.
Remember when all stamps were mounted on a wood block? Not anymore! Increasingly Style and trends stamp companies are offering unmounted rubber and clear stamps. These have some Just as in fashion, trends come and go and big advantages over wood block – as well as sometimes move full circle. The last few years being able to see where you are stamping with have seen the strong resurgence of character greater accuracy, they are easier to store, take stamps, with Magnolia leading the way for up less space, and cost less to buy – all factors many stamping companies to break into this which mean their popularity continues to lucrative market. However, in 2010 we are grow. In 2008 Craft Stamper switched its cover starting to see the more grungy, inky styles mount stamps from foam-mounted rubber to crossing over to the mainstream, with the clear in response to this trend. continued popularity of Tim Holtz – or ‘Sir Not only have stamps themselves been Tim’ as he is commonly known in stamping changing, but nowadays stampers are spoilt circles! Inks, paints and sprays are hot products for choice when it comes to products. There as more people discover the satisfaction of is such a huge variety of inks and colouring creating handmade backgrounds rather than mediums available that the list is almost using pre-patterned papers – our readers endless! Recently, spray inks such as Glimmer cannot get enough of articles covering Mist have been making a splash, bringing background techniques. I predict as the year a whole host of new techniques into the progresses more and more ‘cute’ cardmakers stamping arena. In addition there has been a will be straying over to the dark inky side. rise in popularity of colouring mediums like Vintage is also a hot trend too – expect Prismacolor pencils and ProMarker s, and then to see more vintage images, lace, pearls and
copper this year. Texture will be an important factor as stampers continue to incorporate metal and fabric into their wor k. 3D is here to stay too, be it in the form of sumptuous layered flowers or dimensional designs like popular easel cards. Finally, it seems budgetary constraints have made recycling fashionable, as stampers seek to reuse anything from bean tins to pretty craft packaging in their creations. The rubber stamping market is constantly moving forward with new products and ideas and its versatility is what attracts people to this fantastic hobby. There are stamp designs for everyone whatever their style and always something new to learn. I love that my job involves sharing my passion for all things inky with like-minded people – here’s to 10 more years of Craft Stamper! C
Further information To find out more about Craft Stamper magazine please visit the company’s website at www.craftstamper.com.
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past, present and future of stamping
The Stamp Connection +44 (0)1795 531 860 www.thestampconnection.co.uk/trade New to Te Artistic Stamper range manuactured by Te Stamp Connection are the time-themed unmounted rubber stamps. Tey are deep etched in natural red rubber, come packaged at competitive prices, and all are or use with Kling-On repositionable cushioning®. Te cogs backgrounds come in A6 ormat – suitable or card making and collage-style artwork. Tey can be matched up with the mini cog designs as well as A5 sheets o watches and cogs. Te small vintage watch pieces are also available in limited quantities rom Te Stamp Connection packaged with watch aces, watch glasses and small watch parts.
Woodware Craft Collection +44 (0)1756 700 024 www.woodware.co.uk Stamping specialists Woodware Craf Collection aims to stock everything or the avid stamper. Te company currently oers traditional wood-mounted stamps, clear polymer stamps, and now the hybrid cling rubber stamps. Tese oer the best o both styles o stamping – accurate positioning, but with the rubber that traditional stampers preer. Te company also stocks a wide range o stamp pads, oering pigment, chalk, die and permanent inks to suit every need. Te embossing powder range has a vast selection o colours and grades rom detail to tinsels, as well as deep impressions and special powders such as stamp and bond.
Horseshoe Crafts +44 (0)1691 690 113 www.horseshoecrafts.co.uk Te company products distributes or ve American stamp manuacturers covering wood mounted, unmounted, cling mounted and clear ranges. Every month Great Impressions brings out a new range o stamps along with artwork to complement them, which means there are now over 80 to choose rom. Tey make an interesting display in shops and prove popular or i nstant workshops. Following on rom the success o this programme Horseshoe Crafs has decided to launch two collections o unmounted stamps rom Rubber Romance – Shopping Divas and Beauty Divas. Stamps are supplied along with a photograph and instructions or our cards to get customers started. Te products have been eatured on television show Create & Craf Romance and have proved to be extremely popular. Te sets are oered with a discount when compared to single stamps and Horseshoe Crafs will be adding to the collections over the course o the year. 36 craftfocus
Make stamps, stencils & embossing dies
Quick Simple Creative Professional stamps in 5 mins
Tel: 01733 349937 Email:
[email protected] www.imagepacstampmaker.com
p r o fi l e
bright spark As the winner of the Best New Product award for Fashion at Top Drawer, Kirsty Davies is a successful jewellery kit designer with a very bright future. Read on to find out more... What is your professional background? The beginning of my career was in 2000 when I undertook four years of training at the school of jewellery in Birmingham, where I gained traditional design and bench skills. I went on to work in the jewellery industr y for various companies and in different design capacities, which was a great lesson in what not to do, and what to do. The moment that I embarked on my career in jewellery I always knew that I would set up my own company – it was just a matter of gaining the expertise to do it successfully. In 2008 I briefly went back to university for one year to complete a degree in design in which I gained a first class honours
as well as awards from the likes of the British Jewellers’ Association for best fashion jewellery.
What inspired your current collection? The inspiration for my current collection was from the catwalk, although instead of copying, I like to see where things are heading and design new and imaginative products that I feel will separate me from the replica-like, mass produced items that are available on the high street. This collection became an obsession with all things flora and fauna. I collated every example of floral imagery that I could find and created a vibrant, movement of designs.
with a potential order from a wonderful department store.
What are your plans for the future? What led you to create the Make it, Wear it, Love it Kits? I wanted to create something that is exciting, fun and versatile. People have such unique sense of style and I wanted to design something that the customer can customise to suit them. I love the fact that everybody wears it in such a different way and can change it to suit their mood or an occasion.
What has the reaction been from retailers? They love it! I think it br ings a fun element to wearing jewellery and it’s a great talking point. It is also nice to see that buyers love the ‘made in Britain’ element to my work. I found a lot of people asking where it was made with buyers looking to support British trade.
In time, I’d like to start looking at an international market and explore collaborations with other jewellery designers. Its important for me to stay fresh, so I’m always looking for new projects. I’m currently working on a bridal collection. I’m getting married this year and I can’t believe how difficult it is to find pieces that don’t all look the same. I think on your wedding day it’s important not to look like a clone, and it seems strange to me that people choose the same hair styles, jewellery and tiaras. I actually feel panicked at the thought of a wire and pearl tiara! People need choice! In all seriousness, I’d like to produce a range that encapsulates the special nature of your big day by giving a nod to nostalgia and glamour and keeping it uniquely classic . Watch this space. C
What has been your career highlight thus far? Winning the Top Drawer fashion award was great! It’s always nice to receive acknowledgement for your hard wor k, along
Further information To find out more call +44 (0)7950 909 776 or visit www.kirstydavies.co.uk . craftfocus 39
Create “Magical Spinning Carousels“ Using just card, scissors, glue and your Computer printer!
Easy to make – un to decorate! A computer CD-ROM product that allows you to print and be creative, over and over again! Low cost - high margins! This product is produced domestically both in the UK and USA. Support your local economy! Call UK 01246 229208 Email contact@cardtopppers4crats.com
s p e c i a l f e a t u r e
beading
marvellous
Beading has long since been a significant craft. Even going back hundreds of years, beads were used to adorn and add detail to clothing, furnishings, or to make jewellery, and the pastime’s popularity has never wained. So it’s little wonder there is such an array of products and materials on offer to beaders today. In this special feature we speak to those in the know about what’s happening in the world of beading, and we also find out what new products are on offer to tempt your customers. Turn to the next page to find out more... craftfocus 41
beading marvellous
Kathleen Cooper, La Fourmi
+ 32 2687 7629 www.cordslafourmi.com How has the market for beading altered over the past few years? Both materials and sizes have changed considerably. A few years ago, small glass beads and rather rough designs were perfectly acceptable, but now things have got big and products have changed. Large resin or plastic beads are doing well and are much lighter than glass beads, while metal is also popular – particularly charms, pendants and larger beads mixed with resin and plastic beads, or attached to chains to make asymmetrical styles.
Which are your best-selling beading products, and why do you think this is? Some of our best-selling items are satin beads, now available in nine different colours. They have a luminous satin appearance, a rubbery feeling and are very tactile. Having fairly large holes, they can be strung onto ribbons and cords easily. Our metal beads are doing well because there is such a large choice and very unusual designs, such as cones, enamelled
beads, Alice in Wonderland and fairy charms, wired shapes and a lot more.
What beading trends would you predict for the coming months? We are seeing more mixing of textiles and beads – ribbons and silk scarves threaded through large hole beads. We designed some kits which include a coloured silk scarf onto which the customer attaches a dangle with matching beads, creating a jewelled scarf. Purple, orange, turquoise, teal and lime green remain popular at present, and a return of burgundy, aubergine and plum is forecast for this winter. Silver and antique silver are also dominant, but we believe some old gold will probably make a return next winter. Graham Halls, CJ Beaders
+44 (0)1934 852 646 www.cjbeaders.com How has the market for beading altered over the past few years? The number of suppliers, retail outlets and beaders has grown significantly. Like many hobbies, expertise is growing and demand is increasing for different beads, higher quality tools and findings to achieve better results. Never before have beaders been able to select such a vast range of products to make jewellery from.
Which are your best-selling beading products, and why do you think this is? All products are selling well, but in the past few months, we have been seeing increased sales of high quality tools plus a real growth in quality beading wires such as metallic colours and 19 Strand wire.
What beading trends would you predict for the coming months? We predict a move towards mixed media beading – combining beads with wire, leather and chain. As more beaders come into the hobby and others become more experienced, it is harder for retailers to stock the range of components they may be looking for. We are 42 craftfocus
trying to help by not having a minimum order for our Beadalon, Griffin and Xuron product ranges, enabling retailers to place small orders based on consumer demand. Of course, the downside for bricks and mortar retailers is that some consumers may turn to the internet for choice and availability. Geoff Ellis, Beads Unlimited
+44 (0)1273 740 774 www.beads unlimited.co.uk How has the market for beading altered over the past few years? I don’t think I can remember a time when our customers have been offered such a wide range, catering for so many sectors of the market. Beads Unlimited has always been an accessible business and we are keen to stock easy-to-construct items to attract first timers which always provides a good base to wor k from. There has been an explosion in interest in beads over the last few years with beading groups, magazines and tutors springing up. We now have a very talented team working on press, bead projects and generally mixing it with the beading community. It is currently a very exciting time.
Which are your best-selling beading products, and why do you think this is? Beautiful hand made glass beads are still flooding out of China and the choice of styles is simply overwhelming. These have been strong sellers for some time now. Recently there has been a diversification into spectacular Pandora types which can be threaded onto chunky bangles. They are doing very brisk business at the moment. Chunky ceramic parts have been good for us quite recently and the glazes are simply gorgeous. Organza ribbon has become the material of choice for a very pretty way to set off these feature pieces. Where things start to get interesting though is in the demand for different finishes on our findings. At the time of writing we are stocking regular silver and gold plated findings plus black antique and antique
beading marvellous
gold. I am still not convinced demand for variations on this theme are at an end. Watch this space!
with things like exposed wire design jewellery, however chain also continues to be a very good selling product.
What beading trends would you predict for the coming months?
What beading trends would you predict for the coming months?
The major evolution in Beads Unlimited’s product offer has been in branded products catering for the more committed beader. One of Beads Unlimited's major strengths has been in launching its own branded products alongside well known US names. This is borne of a long standing commitment to high quality products at affordable prices. There has been such a profusion of products on the mar ket of late and beaders are tackling ever more diverse and complex designs. Customers have therefore become increasingly aware of quality – this is obviously not a trend that is ever likely to be reversed.
Wire wrapping seems to be the new hot trend in the beading market. The pool of people making beaded strung jewellery continues to grow and as they get to a certain level with stringing wire wrapping has what they need. Wire wrapping has a low cost for entry and once a few techniques are mastered an entire new world of creativity is opened to an already successful beader.
Wyatt White, Beadalon
+ 1 610 466 600 www.beadalon.com How has the market for beading altered over the past few years? I think the biggest alteration in the beading market has to do with the economy. Things were rolling along quite well during 2006 to late 2008. There were difficult times in 2008 and 2009, but I feel the business is returning now. The biggest challenges ahead are to keep the large amount of people in beading satisfied with new and innovative products and techniques, and to keep them interested in jewellery making.
Which are your best-selling beading products, and why do you think this is? Multi-strand beading wires continue to be our best-selling item, since we manufacture the products and offer a large and varied selection of this type of product. Beading wire is an absolute necessity for jewellery making, and we continue to develop and introduce more interesting and pretty products like SilverRose, SilverGold, and Champagne beading wires. These new wires are perfect for working 44 craftfocus
Louise MacLeod, Burhouse Beads
+44 (0)1484 655 675 www.burhousebeads.com How has the market for beading altered over the past few years? Upon reflection it seems over the past few years we have seen a prominent shift from the more expensive one-off boutique style pieces made from the finest gemstones and original, individually styled jewellery to a more relaxed daywear look with cheap and cheerful materials such Millefiori beads, dyed beads and coloured glass, creating a more casual and fun look. More expensive materials are being substituted with cheaper versions for example 9ct gold findings are being outsold by rolled gold or gold filled lines and as the price of sterling silver rises, more people are choosing to opt for plated components.
beads, and also works well with our brightly coloured products such as the mountain jade and fossil beads.
What beading trends would you predict for the coming months? With the large holed charm beads as popular
Which are your best selling beading products, as ever, more people are choosing to wear and why do you think this is? them on necklaces. Worn heavy and loaded The winner for this category is most definitely the Pandora-style charm beads.This trend started many months ago and is still growing. People love the mix and match element of these bracelets and can tailor-make any style bracelet to match a particular outfit. We offer a short length 6.6” bracelet for kids as well as a larger 8.75” size for adults. Also proving popular is our new range of quality cut glass which is great for use as either charms or
with a mixture of beads, delicately as a floating pendant or with or without spacers, these beads are so versatile and can create a really striking necklace. Matched with a snake chain it is effective as a short choker style or worn as a dangly pendant. Also I predict a trend of ‘the chunkier the better’ especially when it comes to necklaces. Bold colours and large chunky beads can turn a simply summer vest into a statement outfit.
s p e c i a l f e a t u r e
most wanted
La Fourmi
+ 32 2687 7629 www.cordslafourmi.com La Fourmi has created a number of watch kits which they tell us have become particularly popular. The watch is attached to a chain bracelet and beads decorate the chain in colours that match the watch. The kits retail at around £10 and are available in six colours.
Beadalon
+1 610 466 6000 www.beadalon.com Upper clasp findings are fashionable, premium quality findings that mimic the high-end look – they have the feel and function of more costly, precious metal clasps. A combination of genuine Austrian cr ystals, high quality imitation pearls and cameos, and the intricate piercings, make each clasp one-of-akind. They can transform a design into a true keepsake, or can be used as the focal point of the design.
Beads Unlimited
+44 (0)1273 740 774 www.beadsunlimited.co.uk As well as Bead Unlimited’s extensive range of gold plated and silver plated finished findings, the company now stocks a concise selection in antique gold and black antique findings. In addition, the depth of the glazes to its ceramic beads adds a new dimension to beadwork. The rich colours glow and appear to move under the light. Flowers, doughnuts, rondelles and round beads all come in three sumptuous finishes. The regular glaze comes in 12 colours as well as four colours in multi glaze, and the multi metallic glazed beads are also a favourite. craftfocus 45
most wanted
Creative Beadcraft
+44 (0)1494 778 818 www.creativebeadcraft.co.uk Brand new from Creative Beadcraft are the large UV acrylic beads. The big beads come in seven shapes and six vibrant and attractive colours. They are mostly made from acrylic but have a UV coating which gives a subtle but distinctive metallic sheen, creating a two-tone effect. Shapes include 20mm and 28mm balls, a 16mm cube and a 35mm flat round.
CJ Beaders
+44 (0)1934 852 646 www.cjbeaders.com The Artistic Wire Company, now part of Beadalon, produces a pack of wire spiral embellishments. These are great for gluing on to paper or fixing to beading components to add interest. They come in blister packs, ready for retail. Also for beaders are Beadalon Thing-A-Ma-Jigs. Shapes can be formed by wrapping coloured wire around the different sized pegs to create any shape of embellishment. To cater for the more experienced beader, Beadalon has introduced multi-packs of 19 Strand Wire which contain three reels of metallic or satin finish wires.This means you can offer better beading wires without having to stock multiple lines.
Burhouse Beads
+44 (0)1484 655 675 www.burhousebeads.com The company’s ‘most wanted’ product is currently the new range of sterling silver pendant balls. These accompany the new range of quality cut glass and come in a variety of designs. From antique to contemporary, and ornate to bold, we’re told they’re proving quite popular. Dressing a glass pendant adds a lovely finishing touch and will showcase the glass to its full potential. The eye-catching new range should appeal to all sorts of styles. 46 craftfocus
La Fourmi
+ 32 2687 7629 www.cordslafourmi.com Jewellery scarves are one of the latest innovations from the team at La Fourmi. The ends of a long silk scarf are simply gathered into a metal cone. From the cone, a series of beads are assembled into two dangles. La Fourmi has reviewed the range, so that the customer can buy a complete kit which is attractively packed and contains a quality silk scarf as well as matching beads. The company also offers the scarves and dangle kits separately for those who want to mix and match. C
A new and exciting company supplying a vast range of findings to shops and internet retailers only We now have in stock 1 ton of lucite flowers and leaves, glass pearls, crystal rondells, metal beads and findings. Below is a small selection of our NEW RANGE that has just arrived.
For a catalogue contact Bead Time Unit 16 Shepperton Business Park, Govett Avenue Shepperton, Middlesex, TW17 8BA
Tel: 01932 244700 You can view our range on our retail website
www.beadtime.co.uk
t r i e d & t e s t e d
putting pen to paper Wondering how to entice papercraft customers? We give a helping hand by trying out some of the latest products and telling you just what we think... NAME: Once upon a time – templates with styles – Fantasy C ol o ur M y W or DESCRIPTION: There are six templates – 70 individual + 44 ( 0 ) ld 15 27 8 36 5 65 . c o components – to create shaped cards along with an ideas sheet w ww l ou r m y wo r ld .c o. u stored in a handbag. The boxed packaging can also be used as an k envelope template. SUITABLE FOR: Children over three years due to small parts.
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This product came in sturdy re-useable packaging, clearly depicting the six templates on the front. The templates are made from brightly coloured plastic so are perfect for attracting children’s attention. The templates pop out easily and are used to draw round before cutting out the card or paper. The card pieces can then be layered or fixed using foam pads for a decoupage finish. The step-by-step instructions were easy to follow and also offered tips and advice about improving the designs using embellishments. I would use these templates again when crafting with children as there is a good range of designs and they were easy to use and store. VOC
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NAME: Paper shoe template DESCRIPTION: It’s a draw-around template to create a paper shoe. SUITABLE FOR: It could be enjoyed by female crafters of all ages – all girls love shoes, plus it’s a simple exercise.
V ICKY O’CONNOR NAME: Luxury Occasion Box DESCRIPTION: Brightly coloured paper, card and envelopes, in themed packages which make three luxury handmade cards. SUITABLE FOR: Everyone who wants to make funky stand-out card designs. Suitable for younger age groups and novices.
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Cathie Shuttleworth +44 (0)1536 373 595 www.cathieshuttleworth.co.uk
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I wouldn’t consider myself to be a papercraft enthusiast, therefore I didn’t hold out much hope of achieving an end result like that on the packaging. However, I was proud A F R Y R IA N N of my efforts as the final product was pretty impressive. The easy to use template allowed me to create a shoe fairly effortlessly and in under 15 minutes, as I didn’t need to stop and start to read complex instructions. The shoe acted as a blank canvas for me to unleash my creativity – although I had to use my own embellishments as the pack doesn’t include them. RF
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Inspire Me Papers +44 (0)845 120 0155 www.inspiremepapers.co.uk
The packaging is adequate to protect the paper and card inside from damage. The printed instructions inside each themed pack – which include children’s birthday, wedding, valentines and female-suited designs – list a step-by-step guide to making each of the three cards. Unfortunately there are no photos depicting the steps but the finished cards are shown on the outer packaging, along with a list of other materials and tools required. I was unsure how to use the templates as they are printed on standard A4 paper, so too flimsy and detailed to cut out. I think it would be better if these were printed on thicker paper. The subject of the designs are quite basic in this pack so I think it is well suited to a younger age group and novices like me. VOC
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craftfocus 49
putting pen to paper P a s t T im e s Q ui l l in +4 4 ( 0 g ) 13 32
NAME: The Children’s Quilling Workbox DESCRIPTION: A workbook of quilling techniques, with all the components for quilling with cards and boxes. SUITABLE FOR: Probably from ages seven upwards, although it doesn’t state on the box.
8 40 5 8 w ww . p a s 2 tt im e s qu il li n g .c o. u k
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It wasn’t until I began my quilling adventure recently that I remembered how I used to adore it as a child. No other craft achieves similar results, and while the EMMA Z ÜCKER finished product looks so detailed and pretty, it’s actually very easy to do. Included in the pack is The First Children’s Quilling Handbook, which begins with simple instructions of basic quilling techniques, and follows with lots of colourful projects to tr y out. As the box also contains a vast selection of colourful quilling paper strips, card and box templates, glue and a number of quilling tools, crafty kiddies won’t run out of materials for some time. So, not only is this a fun pack to use, it’s also great value for money. EZ
,, NAME: Flower Soft and Cute Christmas designs DESCRIPTION: A little pot of coloured sprinkles. SUITABLE FOR: Lovers of card making and scrapbooking.
NAME: The World of Peter Rabbit DESCRIPTION: A DVD full of Beatrix Potter crafting fun. SUITABLE FOR: All ages.
T RACY V OICE
Katy Sue Designs Crafter’s Companion +44 (0)1388 663 251 www.crafterscompanion.co.uk
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This DVD has three hours of tutorials and explained everything along the way, plus it has hundreds of elements to choose from. I enjoyed using the product and spent lots of time going through all the different images such as Jemima Puddle Duck and Peter Rabbit. After learning lots from the DVD, made my own backing paper with matching envelopes, and in a few clicks of a mouse I even managed to make a notebook which I was also able to personalise. There are so many options with this DVD, I really was spoilt for choice. I can now make a card for any occasion. TV
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50 craftfocus
+44 (0)1914 274 571 www.katysuedesigns.com
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I can’t remember the last time I made a card and had forgotten how much fun it was until I used Cute Christmas designs from the I Love Santa r ange. The sets contain six decoupage sheets and toppers, and the addition of Flower Soft, which is very easy to use, gave the card an added dimension. I was amazed that I didn’t need to use much glue or Flower Soft to get the three-dimensional effect, which means the small pot will go a long way. My daughter is 18 this year and I’d already planned to make her a scrapbook, but Flower Soft is something I will now use to give a different touch to her special gift. TV
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putting pen to paper
NAME: Floral Matt & Layer Card DESCRIPTION: Two designs of matt and layer diecut cards. SUITABLE FOR: Not suitable for children under three years.
, , d o t B e R e d H 4 86 0 0
2 2 0 )11 3 . k + 4 4 ( .c o u h o t b e d d e r . w w w
EMMA ZÜCKER
Although the packaging carries a safety message that children under three shouldn’t use this product, it is best suited to older children or adults. The pack contains two folded cards in differing floral designs, and each has a page of various sizes of floral diecut and printed matt and layers in order to construct three-dimensional cards. There is a basic photocopied page of instructions which gives simple directions on building up the cards’ layers. Also in the range are teddy bear designs, suitable for children to both make and receive. The floral card which I tried out was easy to construct, however didn’t include the sticky buds I was advised to use in the instructions.These patterns would best suit more mature ladies wanting to dabble in a spot of easy and effective card making. EZ
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B-C-E +44 (0)1427 810 301 www.b-c-e.co.uk NAME: Texture Boutique DESCRIPTION: A fun, easy and affordable embossing machine, in the shape of a stylish handbag. SUITABLE FOR: Young girls and ladies who love card making.
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ELLISON
+44 (0)871 222 2277 www.ellison.com
I think Ellison may be on to a winner here. Now, I know you should never judge a book by its cover, but this handbagshaped embossing machine from Sizzix® is truly delightful to look at, and will particular ly appeal to young girls, as well as any cardmaking enthusiast – even before they know what it is. The Texture Boutique is compatible with lots of contemporary embossing folder designs, also from Sizzix®, such as plump spring birds, cute cupcakes, and occasions sentiments. And after the initial investment in the machine, customers may eventually begin to save money making cards instead of buying them. EZ
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52 craftfocus
NAME: Fantasia stamps and card templates DESCRIPTION: A very different selection of stamps, and plastic card templates. SUITABLE FOR: A card maker looking for weird and wonderful designs.
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Well I certainly can’t say I’ve seen anything like these stamps and card designs before. The Fantasia range is based on images which will create four designs on the card front – peacock feathers, a fancy headdress, a vase of flowers and birthday candles on a cake. A striking set of greetings cards can be constructed with the stamps C and templates, using Pro-Markers to add colour. EZ
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child s play ’
We round up some of the best craft products on offer for little ones... Creativity International
+44 (0)1384 485 550 www.cilimited.co.uk More and more bright, colourul and value-or-money craf kits are being released by rom Creativity International this year. Mr Men, Numberjacks, Art Attack, Postman Pat and other hit avourites, as well as the successul Mister Maker, are all on oer or kids. Te range o character craf kits now stands at more than 40 and each comes in a central display unit which appeals to both kids and parents. In addition, the products can be ordered easily using Creativity International’s online ordering system launched this year, making it simple or retailers to order at any hour. Fat Cat Cross Stitch
+44 (0)1568 780 183 www.fatcatcross-stitch.co.uk Te Sew Simple bright and un designs rom Fat Cat Cross Stitch are ideal or children, or even those trying their hand at cross stitch or the rst time. Te range has a variety o designs to suit many tastes, plus the company is expanding and adding new kits all the time. Tere are no ractional stitches or back stitching in the designs which are stitched on 11 count Aida using three strands o thread. Te kits come complete with ull instructions, a symbol and colour key, a ull colour chart, Aida, plenty o thread and a large tapestry needle. Tere is also a ull colour photo on the kit cover to aid stitching i needed. 54 craftfocus
Buttonbag
+44 (0)208 525 1640 www.buttonbag.co.uk Te Summer Loving Button Bag is a brand new sewing kit rom Buttonbag and is all about summer un. With its breezy mix o denim, chambray, polka dot and gingham cotton and elt, it eels just right or beach holidays and sunny picnics. Te bag is hand sewn with a simple running stitch in embroidery thread, but it’s the eyecatching appliqué decorations that will really appeal to a wide age range, as well as a matching purse in red elt. Te kit coordinates with Buttonbag’s Summer Hearts sewing kit available rom July, which includes chambray, denim, elt, polka dot and gingham cotton, embroidery skeins, needle kit, buttons, patterns and instructions. Buttonbag tells us its kits have won a huge an base among children – and adults alike – who love the quirky designs, retro packaging and and appealing selection o abrics and trimmings.
s h o w k i d p s r ’ e c v r i a e f w t s
Country Love Ceramics
+44 (0)1235 861 700 www.countryloveceramics.com Tere is a range o kids’ craf projects on oer rom Country Love Ceramics which have summer holidays in mind. Little ones can paint their own Funky Flower Pot which requires no kiln, and there are also DecoArt Patio Paints or indoor or outdoor use, available in a range o bright, pastel and metallic colours. Te DecoArt exture Paints together with stencil overlays in various designs are an easy way to get eective results. No varnish is required – DecoArt Patio Paints are weather and scu resistant, and can easily be cleaned up with soap and water, as well as being non-toxic.
Jolly Red
+44 (0)1460 281 111 www.jollyred.co.uk Te starter tapestry kits rom Jolly Red are suitable or ages seven years and over. Te designs are eye-catching to young crafers and ofen lead to sales o l arger Jolly Red kits. Tere are 18 designs suitable or children or adult beginners, and the printed design areas measure 10cm x 10cm, with a canvas size o 25cm x 25cm, all in 10 count. Tere is room to stitch a name beneath each desi gn, with the alphabet and instructions provided. Te kits include wool, needle and threader, and are presented in a red tube-handled bag.
Krasnaya
+44 (0)1246 208 482 www.krasnaya.co.uk Following the success o Krasnaya’s range o Painta Pets Paint Your Own Nesting Dolls, the company has now launched Crafa Pals Kits, which are great un or boys or girls and suit a wide age range. Children can use the ideas sheet and their imagination to create their own un set o dolls that reect their personality and interests. Te products provide a un group or party activity with numerous possibilities. Children cut, stick and draw on the dolls using the various materials included which great or those craf times when paint isn’t practical. Te kits are available as a single unit, group pack or 10, or group pack or 20. craftfocus 55
s h o k w i d p s r ’ e c v r i a e f w t s
More Than Bags
+44 (0)1248 717 147 www.morethanbags.co.uk Te un and colourul cover o the More Tan Bags kids’ patchwork notebook will certainly appeal to the younger crafer and it can also double up as a mini scrapbook measuring 15cm x 15cm. Containing 96 pages, it is ideal or children to use as their own special book to catch the scrapbooking bug. Tere are 15 other designs and colours available in this size which can all be viewed on the company’s website. More Tan Bags’ products are handmade in the rural villages o Nepal and the direct trade ensures that the social benets to the workorce are considerable.
The Stitching Shed
+44 (0)845 157 6045 www.thestitchingshed.co.uk Blueberry Park
+44 (0)113 266 2092 www.blueberry-park.co.uk Design-a-Ring is a new jewellery making kit i n the ake-Away Craf Kits range rom Blueberry Park. It’s a great sewing activity or young crafers, enabling them to design and create two original rings which they can embellish and wear with pride. Te kit comes in Blueberry Park’s trademark ake-Away box and contains everything needed to make the pieces – adjustable rings, elt shapes, beads, buttons and embroidery thread – along with an instruction and ideas sheet to help the crafer on their way.
Children’s needlepoint kits rom Te Stitching Shed are ideal or sparking an interest in crafs. Te range consists o 20 desi gns, all 4.5”sq, which makes them ideal or small hands. Te nished kits are easily achievable and each desi gn is printed onto 10 count canvas in ull colour, making it easy to ollow. Te company only includes ull skeins o Anchor wool in the kits, giving plenty o spare wool or mistakes which eliminates the danger o running out. Te Stitching Shed eels that the key success o its children’s products stems rom their ability to help children produce a piece o work to be proud o, whilst making the process as smooth and creatively enjoyable as possible. Te designs appeal to both boys and girls and as Te Stitching Shed keeps track o children’s trends in stationery and textiles, the products will always be up-to-date. craftfocus 57
child’s play DMC Creative World
+44 (0)116 275 4000 www.dmccreative.co.uk DMC Creative World is delighted to launch a new collection o Winnie the Pooh Disney kits – part o the DMC Collectables range. Te cross stitch kits are simple to stitch and do not take long to complete. Each o the our collectables stitch up to ll the 12cm x 12cm piece, giving good value and collectability. Te kits are suitable gifs or beginners or any Winnie the Pooh an.
Inspire Me Papers
+44 (0)845 120 0155 www.inspiremepapers.co.uk A number o papercraf products are on oer or kids with Inspire Me Papers. Specialising in dierent colours, themes and nishes o paper and card, the company works closely with schools meaning it has a strong understanding o what youngsters like. Te Essential Box oers a huge pack o many dierent colours o card, which complement crafs including card making, stamping, and embossing. Te Occasions Box is an array o themed packs, including one aimed at children’s birthday occasions – with various sizes o brightly coloured cards, paper and inspiration or designs. 58 craftfocus
Stitchtastic
+44 (0)114 235 3958 www.stitchtastic.com Te Minitastic range at Stitchtastic is antastic or kids who would like to stitch something as a gif, such as a keyring or coaster. Te small, simple designs – which will appeal to boys as well as girls – come with an acrylic accessory to put the stitching in when nished. Te motorbike designs are popular with kids and adults alike and are a quick and easy stitch. Stitchtastic also oers a VW camper Minitastic as well as other cars and musical instruments, which make great impulse buys or any shop counter. C
Cushion kits ♥ Starter kits ♥ Christmas stockings Teacosies ♥ Needlepoint postcards
Contact Kelly for trade prices + your copy of Kit Book 14, packed with new designs for 2010 as well as our best-selling favourites.
Tel: (+44) (0) 1460 281 111
[email protected] ♥ www.jollyred.co.uk Jolly Red, Unit 1, Monk’s Dairy Workshops, Isle Brewers, Somerset, TA3 6QL
Buttonbag has added brand new designs to its best-selling craft kits for children and is launching a range of vintage jewellery kits for adults.
www.buttonbag.co.uk
[email protected] 0208 525 1640 of by cchildren! hildren. Fun designs to stitch for children or
www.fatcatcross-stitch.co.uk Tel: 01568 780183
appliqué, decorate and adorn At a time when many customers are taking a keen interest in embellishing garments, expert Kayte Terry tells us how significantly the world of adorning has changed recently
What I love about embellishing is its rich history – people have been embellishing their clothing for as long as they have been wearing clothes and every culture throughout history has embellished its wardrobe for both function and aesthetics. In early societies when cloth was hard to find people employed a sort of ephemeral embellishment, adding seeds, feathers and reeds to their clothing. In the San Blas Islands of Panama, the women of the Kuna Indian tribe make reverse appliqué pieces called Molas that are incorporated into their traditional dress. The designs started as body paintings but as the Kuna women gained access to fabric, they developed their traditional designs into fabric embellishment. Today, people might patch their jeans to prolong wear-ability but they also add appliqués, sequins, and trims to their clothing to make them look more special and unique, to declare themselves as individuals. To me, embellishing feels like an instinct that we just can’t help but give into. We all want to look a little cooler, a little more flashy, a little more unique and a little bit of embellishing can make that possible. As big name stores like H&M become more prevalent it’s getting harder for people to set themselves apart by how they dress. Embellishing clothes that you already have puts a stamp on your wardrobe. 60 craftfocus
Though trends in embellishing change with every decade and generation, as always a lot of us look to the past for inspiration. I love to browse craft books of the 60s and 70s for graphic images, bright colours and patchworks as much as I love to see examples of the intricate quilts of the 1800s. It’s so easy today to find all of these images very quickly – all you need is a good Google search – and as a result, you can see many crafters whose work is a modern interpretation of crafts from the past. The biggest changes in embellishment seem to come with the materials that are readily available to use. Fusible webbing is, in my humble opinion, one of the best things to happen to the world of embellishing. Fusible webbing is a thin material that can be adhered to the back of an appliqué and then fused to the foundation fabric with an iron, making appliqué incredibly easy. You can buy fusible webbing that forms a permanent bond but I still like to sew the appliqué so it looks more finished. Templar is a heat-resistant plastic that is used to make appliqué templates. It is very durable and sturdy and doesn’t melt when ironed. It is a pretty amazing material and one that I find essential for making perfect circles and other complex shapes. Fabric stabilisers help keep fabrics from
moving around as you work on them. They are essential when working with stretchy fabrics or with two fabrics of different weights. Stabilisers are available in four different types – tear-away, cut-away, heat-away, and wash-away.They can either be ironed or pinned on to fabrics. The stabiliser you choose depends on the fabric you are using, for example, cut-away stabiliser works like a dream on knits, while tear-away is more appropriate for heavier, natural fabrics. Further information To find out more about Kayte Terry, writer of Creative Embellishment and Appliqué Your Way which is out soon, visit her website at www.thisloveforever.com.
t r e n d s p o t t i n g
Lynda Feeney, Club Green +44 (0)1483 281 313 www.clubgreen.com “Bling is in, and a wonderful embellishment to a wide range of cr aft and wedding accessories. One particular product which can be used in a variety of ways is our diamanté r ibbon buckle which in the picture has been added to a favour box, as an example of how it can be used. The finished result is a great idea for an attractive favour or small gift by just threading r ibbon through or adding another dimension with stick-on hearts. Combined with swirls of r ibbon, these ribbon buckles are a simple way of making a bold statement.”
Laura Ells, Creative Beadcraft +44 (0)1494 778 818 www.creativebeadcraft.co.uk “We are finding that customers are increasingly looking for quality beads and something a little bit different, which is reflective of embellishment and jewellery making trends, as well as a s ign customers’ skills are developing. Jewellery and beading for adornment is increasingly important to create a fashion look and is a great way of updating a wardrobe. Chain, worn outsize or in layers of different designs will continue to be in while antiqued metals, big pearls and ribbon and fabric will also be par t of the mix. As we move through the year the traditional autumn colours will return, particularly black, but they will be contrasted with bright vibrant colours such as scarlet, orange and strong pinks. Our large UV copper coated beads are perfect for bold and dramatic embellishment.The plastic beads are copper coated so they look like metal but are still light. The coating gives a very reflective finish and they are available in light gold, bronze and gunmetal.”
Cara Ackerman, DMC Creative World +44 (0)116 275 4000 www.dmccreative.co.uk “DMC threads have inspired designers and stitchers for hundreds of years with breathtaking colours and sumptuous textures. Threads are now being used to customise and embellish – to create something from nothing and to jazz up and personalise cushions, for example. DMC threads are used for stitching, making tassels, making cords and lots of other things too. Our new Soluble Canvas is being used to cross stitch on cushions and almost any other material garment.”
Denzil Quick, Ellison +44 (0)871 222 2277 www.ellison.com “The eclips™ is a hand-operated die-cutting product, great for embellishing. It is the first of its kind to combine Sizzix artwork with amazing cutting precision. The star ter kit contains ever ything the crafter needs to create completely customisable shapes and letters to embellish almost anything. The eclips™ was designed by crafters for crafters so that creative passion helped us unleash a shape-cutting system loaded with exclusive features that crafters will truly appreciate.” craftfocus 61
appliqué, decorate and adorn
Kathleen Cooper, La Fourmi + 32 2687 7629 www.cordslafourmi.com “We are very aware of the popularity of embellishment, and as a result, many of our jewellery items work well with adorning ga rments. As many people find it hard to fix findings on necklaces, we now offer a simple satin cord onto which beads can be threaded. The necklace has a ball and loop ending so that it can easily be attached without using any findings. We also offer a suede strap with flat crimps and loops at either end. This allows a choker to be converted into a fashionable long necklace simply by fixing it to either end of the leather strap. A chain, tiger tail, ribbon and other cords can be fixed to the suede strap. It is ver y comfortable to wear and the strap allows crafters to make a ver y long necklace using a limited number of beads. It’s super fashionable and all the components mentioned are great for the ar t of embellishing.”
Ian Lloyd-Jones, Pinflair +44 (0)1992 582 712 www.pinflair.co.uk “Over the years as we have developed a r ange of Pinflair kits, many of which have been designed using combinations of sequins, beads, ribbons, braids and pins. They are all extremely popular at this moment in time and are perfect for embellishing clothes, bags and household garments. We have formed good relationships with international suppliers meaning we have been able to increase our r ange of products on a regular basis. Having such a diverse r ange of embellishments to hand is always a benefit when coming up with new ideas, not only for use within the craft market, but in other areas.”
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Charlotte Jelley,The Finishing Touch +44 (0)1926 889 966 www.beadsandcrystals.co.uk “Looking through a fashion magazine, I saw a pair of shoes adorned with crystals and with a price tag of £750! So, I thought why not transform my shoes myself using Swarovski non hotfix crystals? I used size ss16 crystals and a tube of E6000 glue, but using the larger ss20 size will speed things up. With prom season just around the corner, customers may want to have a go themselves, whether using the crystals just on shoe heels, on a clutch bag, or even a dress. We offer a variation of crystals which can be used on all manner of materials.”
Christmas profit all wrapped up Ticket sales for July’s Home & Gift show in Harrogate are going more than swimmingly. We look at who’s going to be there as well as what we should expect in the programme of events With enough recession-bucking figures to defy the current trading conditions, Home & Gift, Harrogate, which takes place from 18 th to 21st July 2010, reported that four months ahead of its opening the show was already 95% booked. Last year’s show witnessed an 8% visitor increase and the optimism and buoyancy surrounding Home & Gift 2010 has continued unabated with the final exhibitor count set to top 900 companies, including a sizeable influx of newcomers. “Tough times demand outstanding shows that help gift buyers maximise their profit opportunities,” said Naomi Hird, marketing communications manager for Home & Gift. “Home & Gift is already providing the best timed show for Christmas buying and it’s an event that is attracting the industr y’s biggest names, brands and a huge influx of new names and major returnees. This means buyers will have the chance to s ee the biggest, freshest choice of Christmas gift launches and gift trends in one stimulating buying arena, backed by some of the wisest free business advice via the show’s seminars.” The highly anticipated show continues to command a loyal following of dedicated Home & Gift exhibitors, including some of the most recognisable brand names in the industry showing their key Christmas product launches. Just a handful of the notable names include Caspari, Coeur De Lion, Container Group Buying, De Montfort Fine Ar t, Enchante, Fairfull, Garden Trading, India Jane, Libra Company, One World Trading, Portmeirion, Str aits Trading and The Old Basket Supply.
Just as impressive is the volume of new companies signing up for the show, together with a number of impor tant returnees. It’s a trend that looks set to deliver an invigorating and exciting edge to gift buyers looking to complete their purchasing for the lucrative Christmas season. According to the organisers, one in three Home & Gift exhibitors will not be appearing at any other UK show this year, whilst debut names have topped 200. Building on the success of its launch in 2009, Intro North is back bigger and bolder than before and providing experienced buyers with exclusive exposure to start-up companies and some trend-setting new ideas from the country’s cutting-edge entrepreneurs. Local provenance continues to be a key trend in the gift industry and Home & Gift is celebrating the best of British craftsmanship with its Product GB trail. For gift retailers stocking British-made products, this trail provides a profitable channel which also suppor ts local economies. All these manufacturers will be clearly flagged across the show with the Product GB branding. ‘Christmas profits all wrapped up’ will be the driver behind a dynamic series of Business
Bite Seminars designed to help buyers maximise their profit potential during 2010 with expert advice delivered for free on all the hottest trends, merchandising, marketing and e-commerce topics. Buyers can then seek specific one-to-one advice from a number of experts running free retail surgeries. With thousands of new products being unveiled across four key product sectors, Home & Gift is being billed as the event to make this summer, offering buyers oppor tunity to capitalise on the profitable festive period and look ahead to trends and profit opportunities for 2011. Home & Gift is looking to give buyers an opportunity to inject some stability and security into their key buying decisions during an uncertain 2010. As the only trade show perfectly positioned for the Christmas countdown – Home & Gift provides the prospect of a stress-free and profitable Christmas 2010. C
Further information To find out more on Home & Gift 2010 visit the website at www.homeandgift.co.uk where visitors can register for free entry. craftfocus 65
s h o w p r e v i e w
creating a destination craft shop Period craft shop, The Craft Barn has established itself as a popular business during its 20 year history. Sandy Weller tells us how she’s helped it move with the times When did the shop open?
Are you an avid crafter yourself, and how did your interest begin?
The Craft Barn was opened almost 20 years ago by Maggie Wright. Maggie was a real pioneer in developing the craft market in the UK and she sold the shop on in 2002. After five or six years, our predecessors closed the shop because they wanted to retire and it had been closed for about four months when we took over. Although some might see that as a negative, we feel it was beneficial because we were able to completely refurbish before we reopened on Valentine’s Day in 2008. The great reputation that The Craft Barn had enjoyed meant that we very quickly re-established it.
I was a crafter before I bought the business and it was very much my passion and stress reliever. I started getting into making things when I was much younger beginning with knitting and crochet, then moving on to cross stitch. I cross stitched my Christmas cards one year while I was looking for other things to decorate the cards with I started to get into paper crafting. From there I developed my hobby and started selling the things I made through work and my local post office.
Was it your first retail venture?
What was your personal brief when first starting out in terms of product lines, aims and objectives?
My husband Ian and I had both been self employed owning our own businesses. Ian’s was a landscape gardening business and I had my own management consultancy but this was our first retail venture and it has been a massive learning curve. In truth we are still learning as we go along and as the business continues to grow.
I really wanted to re-establish the Craft Barn as a great destination shop, known for having a wide range of products and brands plus friendly, helpful and knowledgeable staff. I knew this would mean a big investment in stock and ploughing earnings back into the business over the first two to three years, but I was looking at the longer term. We have a five year business plan and we keep reviewing and updating this to keep us on track.
How important is your location and what is your main customer base? Our location is important because it is well established and we have a solid, regular local customer base. The shop is also accessible from transport links so we draw customers from all over the UK and Europe, and we seem to be a destination shop for people from as far afield as South Africa.
largely taken over from watercolour pens and more people seem to be willing to try out ink techniques and get their hands mucky, which is nice. Metal art has also been popular as well.
What are your views on the current state of the market? I think there are differences in the craft mar ket depending on where your main geographic base is, as the recession has hit some areas harder than others. We have been very lucky and have seen substantial growth despite the difficult economic climate. It does feel as if we have lost quite a lot of smaller independent bricks and mortar stores in the last year which is probably due to both the recession, ease of entry for new internet-only businesses and lack of buying power.
How do you source new products? What latest craft trends have you noticed? Punches are trendy again thanks to Martha Stewart. Copics and ProMarker pens have 66 craftfocus
We source from all over the world. We are very lucky that a lot of people looking to launch new products will get in touch to ask
r e r t e a t i a l e i l r e r i n i t n e t r e v r i v e i w e w if we are interested. I spend time each week looking for new things and our staff and design team also tell us what new things they would like to see.
What are your best-selling lines? We sell a lot of stamps with a number of UKexclusive brands and we have a whole room dedicated to paper, as well as a large selection of embossing and die cutting products. Inks and paints are perennial good sellers but the bestselling products do fluctuate. At the moment punches are definitely the flavour of the month right now, particularly Martha Stewart – Copic pens also remain strong.
our workshop programme, topped up with occasional special guests. Our tutors work in the shop every Saturday on a rota basis to demonstrate how to use different products. They also help people with other crafting problems they may be having. We find people have confidence in buying products if they can come along and find out how to use them.
continuing to source new and unusual products and by making the website and shop as appealing and friendly as possible. We are able to be very responsive to market trends so that also helps.
What yardstick do you use for measuring the potential of a new product?
We are based in a 16 th century barn so there is a lot of character to the building. We have chosen a very simple colour scheme – the walls and slat walling is all white with pale blue as the highlight colour because we want the products to be the star of the show. We have tried to lay the shop out in a logical way so that people can find things. Merchandising is very important to us but with limited space that is always a challenge.
Our newsletter is a good yardstick because we can see if people are interested in checking out the product when we send the details, and if the staff are all buying it too we know it is going to do well.
Which shows do you attend? We don’t attend any shows as an exhibitor but we go to trade shows and I always try to visit two or three retail shows each year just to see what is out there, in case we have missed anything. We have our own events programme based around The Craft Barn, so we don’t have the capacity to do more at the moment but this may be something for the future.
Do you offer a workshop programme, and is it important to the success of your business? We offer a regular workshop programme and there are often waiting lists for the most popular classes. We have a group of core tutors who we work with to deliver
What sort of relationship do you enjoy with your suppliers? We have a good relationship with our suppliers, they are always very helpful and try to give us what we need. We sometimes work with them to bring products in that we particularly want or think will sell well. Inevitably with over 80 suppliers we have more contact with some than others and we are trying hard to not increase that number because logistically it can be a nightmare.
How do you ensure that you can compete with the larger craft multiples?
Describe the style and presentation of your shop – how important is visual merchandising to you?
What steps do you take to ensure the highest standards of customer service? We start from the beginning with an induction programme for staff to ensure they understand our core principles and approach to customer service. We have a good staff team who work very hard to get things right for our customers. We regularly ask for feedback from customers and act on what they tell us. We don’t always get it right but when we don’t we try even harder to learn from it.
By relationship building with key suppliers,
How important is your online presence? Our website is growing rapidly and is very important to us. The shop and website feed each other really. We know that more and more retail business is being done online across the board and cra ft is no different –but it is still nice for crafters to be able to see and feel products so I think there will always be room for bricks and mortar businesses.
What are your plans for the future? To continue to implement our business plan and grow our businesses both in the shop and online. We want to make better use of IT to improve business efficiency and take advantage of other opportunities as they arise. C
Further information For more details on The Craft Barn, call +44 (0)1342 836 398 or visit the website at www.thecraftbarn.com. craftfocus 67
Get fit & fight heart disease
The Big Heart Bike Ride
18-26 JUNE 2011
in Africa
to raise funds to fight heart disease
Join the 4th Big Heart Bike Ride, a magnificent 400kms cycle ride through Tanzania • Cycle along the Indian Ocean • Experience rural Africa • See fantastic wildlife
For more information and to register online:
www.actionforcharity.co.uk 0845 408 2698 e-mail:
[email protected] Managed by
ction for charity lifechangingevents Acting as agents for
Charity Registration Numbers: British Heart Foundation - 225971; CRY - 1050845; HEART UK - 1003904; Tiny Tickers - 1078114
p r o j e c t
cushions: step-by-step Show your customers how to work with a number of crafting materials to produce these striking Japanese cherry blossom cushions Crafters can breathe new life into their living room by creating some lovely Japanese cherry blossom cushions to brighten up a sofa. They simply buy the items listed below and follow the simple instructions. By adding a Japanese screen behind a sofa or placing a vase of cherry blossom on a coffee table, plus some cherry blossom room fragrance perfume sticks, and your customers will evoke the heady scent of the Japanese countryside.
Materials required • White and pink organza fabric (must be manmade fibre only) • Brown strung sequins • Green non-fray fabric such as faux suede or felt or green sequins • Clear hot fix gems • Cushion pads with silk covers • Dremel Versatip with soldering tip attachment • Dremel Glue Gun
Further information For more details on Dremel and their project ideas visit the website at www.dremel.co.uk .
STEP ONE
STEP TWO
STEP THREE
STEP FOUR
Cut out a number of blossom flower shapes from the organza fabric using the Versatip with the soldering tip attachment.
To create the individual blossoms, place three organza flowers together, then pinch them all in the centre and touch the point on the back of the flowers with the Versatip and the soldering tip attachment to fuse them into one blossom flower.
Use the glue gun to glue the strung brown sequins onto the cushion cover to form the branches, planning the design carefully first if you want it to run across a number of cushions.
Cut out leaf shapes from green fabric and use the glue gun to stick the leaves and blossom in place as shown. Add some sparkle to your cushions by using the Versatip to apply the hot fix gems to suggest blossom buds or more blossoms, if you prefer. craftfocus 69
cushions: step-by-step Pinflair +44 (0)1992 582 712 www.pinflair.co.uk Fabrics have long since been one of Pinflair’s more popular product lines. The company has found that fabrics can be used in such a wide variety of projects which offer a completely different angle to crafting. Over the years, Pinflair has developed some interesting ways of using the fabrics, from simple card kits with panelled fabrics, to creating patchwork effects.The panelled fabrics offered include approximately 30 panels of nine designs, and are available in half metre lengths. All the fabric packs are 100% cotton.
Dremel +44 (0)844 736 0107 www.dremel-direct.com The dual-temperature Dremel Hobby Glue Gun has more features than many other currently on the market. It has a larg e, secure foot and kick stand for extra stability that can be operated with one hand. The glue gun, together with the new Glittersticks, can be used for all sor ts of gluing and decorative projects, such as scrapbooking and flower arranging, plus decorations on glass, wood and much more. The kit includes six regular glue sticks, 12 colour Glittersticks and three nozzles.
Korbond +44 (0)1476 573 227 www.korbond.co.uk This 1000m extra strong sewing thread can be used with a multitude of fabrics and is suitable for both sewing machines and hand sewing. Korbond thread is polyester-coated providing extra strength and durability, with no shrinkage and excellent colour fastness. A variety of best-selling and popular colours, with extensive meterage, provides the necessary tools to carry out craft projects, repairing, altering or any sewing need.
M Courts +44 (0)20 8884 0999 www.mcourts-haberdashery.co.uk When making new cushions, or to liven up existing ones, sequins can be used to add a dash of glamour. Different widths, colours and textures
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of ribbon add to the design, and ribbon roses and bows inject colour. Old zips can also be replaced for a new one in a contrasting shade. Dye old cushion covers to update them, or tie dye and add mirror embellishments for a more modern look. Fringes, braids, tassels and cords can also be added around the edges for texture. C
26-28 CAMBRIDGE HEATH ROAD, WHITECHAPEL, LONDON E1 5QH
Tel: 0207 7919766 / 0207 7902233 Email:
[email protected] [email protected]
• • • • • • • • • • • • •
Feathers Se quin Braids Buckles Buttons Embellishments Wool Zips Threads Knitting Accessories Ribbons Diamante Buckles Haberdashery Flowers
• • • • • • • • • • • • •
Bows Dress Net Handbag Accessories Scissors Elastic Colour Dye Snap Fasteners Cotton Webbing Lace Cord Labels Bias Bindings Insertion Piping
• • • • • • • • • • • • •
Eyelets Interlining/Wadding Toy Filling Trouser Patches Jeans Buttons & Rivets Shoulder Pads Embroidery Accessories Hook & Loop Covered Buttons Curtain Accessories Toggles Hangers Garment Cover Bags
boys’ toys Although floral patterns and knitting don’t often appeal to men, there are many other crafts which do. We look at a few products which might just tickle their fancy...
Heritage Crafts +44 (0)1889 575256 www.hcrafts.com Relive the age of steam with this collection of classic Welsh railway designs from Heritage Crafts. The small but detailed designs feature four well-known little Welsh trains, which have recently been relaunched after some time off the shelves. They are available as complete cross stitch kits, including Zweigart fabric – either 14 count Aida or 27 count evenweave, DMC stranded cottons, clear charts, instructions and a needle.
Grafix +1 216 581 9050 www.grafixarts.com Create, cut and bake your creations with Grafix Shrink Film. Although it’s perfect for kids, dads will enjoy it just as much. Grafix Shrink Film is made of special plastic that shrinks to half its size to create thick, durable embellishments. Crafters can decorate them with paint pens, permanent markers and rubber stamps. Make one-of-a-kind key chains, charms, pins, magnets and more. For even more fun, print photos, clipart or text onto clear or white Inkjet Printable Grafix Shrink Film for personalised trinkets. The film is available in clear, matte and white and is sold in A4 packs of six or 25 sheets.
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Mosaic Mad Romans +44 (0)1273 586 181 www.mosaicmadromans.com The Roman coin kit and geometric mosaic kit appeals to boys aged seven to 70 with a passion for Roman history, or the man who has everything. The product contains high quality marble tesserae, and comes at an affordable price. It’s easy and fun to make, and the finished, grouted article gives an ancient feel. The grout is not included, but can be bought separately although both kits include ancient-looking dust which can be sprinkled in the gaps as a substitute for grout. The Roman coin kit contains a replica Roman Denarius coin, which is placed in the middle of the mosaic for an eye-catching centre piece.
BE TTS ME TAL SALES Experienced staff to help with your jewellery project needs
• No minimum order value or quantity • Silver sheet and wire • Loose Chain • Precious Metal Clay • Silver fndings www.bettsmetalsales.com t: 0121 233 2413
DMC Creative World +44 (0)116 275 4000 www.dmccreative.co.uk
Many men do enjoy stitching and take great pride in producing a piece of work that is detailed and draws upon their time and skills as cross stitchers. The ar t of cross stitching is ver y relaxing and a perfect way to de-stress at the end of a busy day. DMC offers a wide range of designs that will appeal to men. The counted cross stitch designs are courtesy of Felix Rosenstiel’s Widow & Son and include a steam train passing a beach, as well as a steam tr ain passing a horse and cart in fields. There are seven new designs in total and the kits contain 16 count Aida fabric, DMC stranded cottons, needle, chart and instructions.
Daler-Rowney +44 (0)1344 461 000 www.daler-rowney.com System 3 is one of the UK’s leading range of acrylic colours, available in Original Flow and new Heavy Body consistencies. The colours offer an excellent painting experience at an economical price. Only high quality pigments are used in the manufacture of the System 3 acrylic ranges, with significantly greater loading than other acr ylic ranges in this class. System 3’s comprehensive range of colours offers excellent lightfastness, permanence, durability and covering power. The water based colours are highly versatile and can be thinned with water to pale washes or used directly from the pot or tube – either form dries quickly to create an insoluble film. The range’s quick dr ying properties enable the artist to work quickly, superimposing or juxtaposing colours without disturbance. All System 3 Original and Heavy Body colours are fully intermixable and suitable for interior use. They are are also suitable for use outdoors – apart from fluorescent, which is not lightfast – offering wide ranging creative opportunities. C
s k o o b p a buttons, scr
and beyond
A company that has been going for over 100 years is clearly doing something right to maintain a strong customer base. John Ashley of Jones & Co in Nottingham, tells us how they continue to move with the times Who founded Jones & Co, and what prompted them to do so? Jones & Co (Nottingham) was ounded in 1909 by Charles Henry Jones, an experienced salesman in the textile industry. Te main product line then comprised o buttons primarily or the men’s underwear trade but buttons or all garments soon ollowed. Charles’ son Albert Owen Jones and I – his son-in-law – ollowed him into the business, proceeded with our sons Owen Jones and Eric Ashley. I am now the current chairman whilst Owen Jones’ daughter Patricia Stansby is also a director.
How has the product offering evolved since this time? Apart rom buttons, the company sold and distributed zips, ribbons, tapes and a wide range o other products or t he garment manuacturing industry. Sales o buttons to department stores and wholesalers supplying haberdashery retailers also started many years ago. During the 1980s the decline i n garment manuacturing in the UK began to increase and the company made the decision to diversiy into the supply o curtain accessories to the sof urnishing retail trade and so the Jones interiors division was born. Te garment supply division continues to this day working with a wholly owned subsidiary in Hong Kong supplying buttons to garment actories in the Far E ast and other countries around the world. About 10 years ago note was taken o the act an increasing number o buttons were being used as embellishments rather than just as astenings and more novelty buttons were added to the range. On 74 craftfocus
behal o the company I visited the CHA Show in Anaheim in 2002 and over the next ew years we added several craf related products produced by divisions o existing button actories. Following another visit to the CHA Show in Las Vegas in 2006, oundations or creating the Jones Crafs division were laid and involvement with various brands in the USA began. eething problems with several o these, such as closure without warning, did not help but now a hard core o top quality brands are distributed exclusively in the UK by Jones Crafs.
What are your best-selling craft lines, and why do you think this is? Certainly buttons are what we are best known or. Ranges go rom basics to haute couture and can be supplied in a wide variety o make ups. We have mini packs or retail display on hooks, or we can pack to the customers’
requirements. Particularly popular are our mixtures which can be made up o specic types or general budget mixes where we bring in vast quantities o undyed buttons then dye them colours that blend together – we then mix and pack these in-house. Tese mixtures are available in 100g, 200g, 400g and 1k bags, as well as mini handbag-style packaging and small jars. We aim to oer versatile packing o the most diverse stock button range on the planet. Te key craf brands we di stribute in the UK include 7gypsies who have careully-thought-out themes led by amazing double sided papers, backed up by superb embellishments. We have just started working with Pioneer Scrapbooks who oer a high quality brand which is already proving very popular, and Black Market Paper Society’s textured double sided papers, I believe, have no equal. Lisa Pavelka’s signature range o transers, textured stamps, oils and other
p r o fi l e
What’s your take on the current market? rade was very depressing towards the end o last year but some condence is reappearing. It is still a little too early to be certain that the recession is behind us. Regrettably some o the smaller independent retailers are short o the cash which would enable t hem to restock or purchase new ranges. We are so rustrated or them and will always try to help with big reductions on discontinued lines – many o which are still very saleable – i they need an inux o resh product to ll some racks.
What steps have you been taking to weather the storm?
items or use with polymer clay prove to be invaluable to anyone working in this medium, while Buzz and Bloom, who are also new with us, oer ranges o lasered chipboard, acrylic and abric. Last but not least, Stretch Magic specialise in jewellery cord and Sugartree oer scrapbooking papers – many o which can be ramed and hung on the wall as a picture.
How do you support your retailers? Newsletters are sent out by email on a regular basis advising o new de velopments, promotions and also containing links or PDFs o products. We try to visit as many people as we can and hopeully will be able to add to our sales team soon. Also, our showroom in Nottingham is now open.
How would you like the company to develop over the next few years? We have strong teams in each division with superb suppliers so growth o sales is naturally the main and achievable target. Jones Crafs is currently only a small part o the overall operation so growing this substantially, to become a bigger part o the company, is paramount. In the process o doing this we will ll some o the product gaps we have in our portolio. One gap we had a year ago was scrapbooks but this has been more than adequately lled by our becoming UK distributor or Pioneer. C
We have consolidated with a ewer number o suppliers to give more concentration to these prime brands. We are condent that the varied products we take rom them do not overlap, enabling us to oer a stock service or a very diverse collection. We are also constantly reviewing, adding and deleting lines rom our own ranges o buttons and other products, so that what we oer is up to the moment.
How do you plan to grow your existing retailer base? Apart rom existing customers we have a large list o potential businesses we are working through. Tose we have an email address or are receiving our newsletters. We have to be cautious as supplying the same products to too many retailers in close proximity will not be good or anyone. In this situation we advise what ranges have been taken by others in t he area and most simply take items the others have not.
Further information For more details on Jones & Co (Nottingham) call +44 (0)115 978 1263, email
[email protected] , or visit the website at www.jonesnottm.co.uk . craftfocus 75
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q&a technology Q A
Beth Scott from Loud-n-Clear.com answers your questions on getting the product to the customer and if the technology available can help
I’m just branching out into selling by mail order from my website – how do I deal with postage and packing charges? The simplest way is just to make everything ‘free delivery’ and include a delivery element in your item prices. Free delivery is always nice for a customer to see on a website, but it may make your prices seem higher than a competitor who charges delivery as a separate item – and it might not make sense if you’re sending a lot of heavy items overseas.
If you do choose to charge for delivery then you need to decide on what basis to charge. The options include flat rate, by basket weight, by number of items, by order value or by individual item. We’ll examine each option in turn: By flat rate The simplest way, for both you and your customers. This is probably most suited to businesses with consistent order sizes. The downside can be that with a small order your customer is paying over the odds and with a large order you may be charging less than cost. By basket weight You need to know the weight of all your items and you can then automatically total the weight of the basket and calculate postage from there. It should be easy to update when postage rates change or when stock items change. By number of items This is a very straightforward method for calculating and is predictable for the customer. If, however, your range of items var ies markedly in either bulk or weight you’ll find this method does not always accurately reflect real costs. By order value Another simple and predictable method, very transparent for the customer but a hostage to cheap heavy items. By individual item The most complicated option and the most time consuming to update, but this is the surest way of avoiding both over and under charging for carriage.
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Don’t forget that delivery charges need to cover the packaging materials and the time taken to pack and post, as well as the postage or courier charges – and make sure that your chosen e-commerce solution supports the postage option that suits you best. There are also a few other things to consider: Do you want to offer free postage over a cer tain value? This can encourage extra sales. Are you going to offer an express or next day service? People are often willing to pay more in order to get the item sooner. If you’re selling overseas then you need to work out different postage rates for different places and air mail or surface mail. Goods sent outside the EU will usually need a customs form (CN22). Is it worth offering a gift service, with gift-wrapping and a card with a message? This can generate extra sales but you’ll need to check your bank credit card processing agreement about despatching orders to addresses different from the card holder.
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Are you using the Royal Mail or a courier? With a courier there may be significant surcharges for rural and island addresses. Are you VAT registered? If so, there should be VAT on your delivery charge as well. As always, check the exact position regarding VAT with either HMRC or your accountant. It’s a good idea to keep a record of actual postage costs and then check them periodically against the postage you have charged, to ensure that your charges are sufficient to cover the real costs.
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I don’t want to visit the post office every day – can I avoid it? Yes. How best to avoid it depends on the size and number of items you are selling. The simplest option for a seller who uses PayPal is PayPal’s own online postage centre. This lets you create, pay for and print postage labels for any sales through PayPal. It can also generate pre-filled customs forms, packing slips and proof of posting cer tificates. Once you have printed the label and attached it to your item you can put it in a post box, drop it off at the post office or if it is a parcel, book a Parcelforce collection through PayPal.The main downside of this system is that if you want compensation for lost items then you still need a cer tificate of posting, so you may feel that you can’t avoid going to the post office anyway. The next option is Royal Mail’s own Smar tStamp which is a similar offering to Paypal’s – here you pay a small monthly subscription and 78
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then pay for and print your own labels online. Again, you need to post an item by the next day after printing the label. You have the full range of Royal Mail services available through SmartStamp and these include, for a fee, getting your mail collected at a pre-arranged time . For occasional posting of heavy items you can either use a courier directly or take advantage of a service such as Parcel2Go or Interparcel, who can provide very competitive quotes from a range of couriers. They do this by aggregating a huge number of individual orders and negotiating a bulk discount, so if you only use a courier occasionally it may be much cheaper using one of these ser vices than dealing with the courier yourself. The problem here is that if anything goes wrong the courier’s contract is with the intermediar y, and any claim has to be made by them and you then need to claim from them. If you are regularly sending large numbers of items or lots of heavy items it will probably be wor thwhile having an account either with the Royal Mail or with a courier. With an account you should expect to have an agreed rate, a regular collection slot and an account manager to liaise with in the event of any problems. C
Further information Beth welcomes readers’ questions for future issues. Please visit the website at www.craft-fair.co.uk/craftfocusto see previous questions and answers or to ask further questions.
POSITION VACANT Unique 4 u currently requires a business partner.
Either physical or silent partner required for this opening. Must be of sound business mind and able to make financial commitment to sustain the haberdashery trade. All enquiries to made to Liz on 01779 475006 or write including CV to: Elizabeth Hodgetts Unique 4 U (Aberdeenshire) Ltd 17 Merchant Street, Peterhead, Aberdeenshire AB42 1DU
E P o S s p e c i a l
how EPoS could transform your business When Kim Sutton of Blyth Craft Studio realised she was losing thousands of pounds worth of stock per year, drastic changes were needed. Little did she know that simply installing an EPoS system would rejuvenate the company. Kim tells us her story What’s the background to your business ? I have been in retail for 22 years , 11 of which in craft supplies. Before that I had a gift shop for seven years, and prior to that three boutiques.The craft supplies venture was born from frustration. I made hand crafted goods and cards for my gift shop and could not locate enough supplies. I began teaching paint effects and other crafts in a spare room at my retail premises. My students also wanted to purchase products, so I looked into it.
Why did you decide to use an EPoS system in your business? My husband Jonathan was alerted to the common problem all small retailers have with actual stock control. How could we improve stock levels? There is nothing more frustrating than running out of best-sellers and forgetting to reorder them if the agent calls at a busy time, or ordering something which has been hidden or moved by somebody else. The
end result is often reordering something that you do not need. Jonathan talked me into an EPoS system, and I admit I was reluctant. I felt cost could be prohibitive and not feasible as a business expense in a relatively small shop. However Jonathan purchased second hand barcode scanners and all the necessary software. I was set up for a couple of hundred pounds nine years ago. It was the best single business expense to date.
What has the impact of EPoS been on the day-to-day running of the business? The first benefit after a week of scanning in the stock was a visit from an EPoS representative. Within minutes I had a list of recent sales from a particular company then we began ordering the newest products straight away. The second benefit however was heartbreaking and was a massive eye-opener. I was losing approximately £150 (at cost) per week from stock theft. I had suspicions, but was horrified at the enormity of the loss. This then initiated cameras – another necessary business expense – which led to my banning those who were caught, including a member of staff. I had lost £5,000 in one year so really cannot recommend EPoS enough. My shop is now efficiently run by staff who can easily record all new items, reduce prices at the time of sale, and identify theft. The
customer receives a printed, fully itemised list of purchases so they can be confident they have been charged correctly, and received the right change. We can also record on the EPoS system what method of payment they used. At busy times, the queues are kept as shor t as possible, which pleases everybody concerned. We can run information at the end of the day to assist restocking for the following day. We are also able to identify the best-seller in relation to takings, number of items sold, and furthermore how much turnover we have per hour. It will never be 100% reliable for stocktaking at the year end, but at any time of year you can get a good idea of just how much stock you are carrying for insurance purposes.
What would you say to someone who does not use EPoS? I would urge all shopkeepers who sell small items to install an EPoS system. It will become as valuable as your best employee, and save hours of time, effort and stress. If you do not employ anybody, it will become your best piece of equipment. C
Further information To find out more about Blyth Craft Studio call +44 (0)1909 591 808 or visit the website at www.blyth-craft-emporium.co.uk . craftfocus 81
time to think big Chris Barling, CEO of e-commerce and EPOS supplier, Actinic, offers tips to help smaller companies take on the giants Life isn’t easy as a small retailer, whatever your sector. The large retail chains seem to roam unchallenged across the landscape, relentlessly extending their product range to embrace everything they can. Although the craft world is perhaps less prone to this competition, it’s not completely immune. Added to this, 10 years ago, the internet was a haven. It was a niche channel, the preserve of boutique businesses and online star tups, but now the big boys are in this playground too. So there’s more competition online, and there are many companies selling across multiple channels – online, in-store and by phone. The question is whether this approach is a good idea, and the challenge is how to prosper in this new world.
Crafting your niche One answer I believe is to become specialised in a niche. This was the tactic David used to beat Goliath – he became an expert at one thing. The great advantage of developing such a niche business is that it automatically incorporates a good marketing strategy. Focus brings many advantages. It’s much quicker and cheaper to become known within a specialist area. And it costs less to reach and influence the enthusiasts for your specialty than to establish a reputation in a broad sector. Jean and Geoff Sewell established The Cotton Patch in Birmingham in 1990, specialising in quilting and patchwork supplies which it sells via a shop, the web phone and mail order.The attraction of this niche was
demonstrated recently by a customer who visited from Denmark. Her husband had said he would take her anywhere in Europe for her birthday and as a keen quilt teacher she said she wanted to visit Birmingham, England so that she could visit The Cotton Patch shop!
Easy to find Once you have a specialism, you’ve taken the first step towards succeeding on Google. You should experiment with search phrases relating to your niche on Google Adwords. Try a variety of phrases including longer ones. These are less expensive and produce proportionally more sales. Then optimise relevant pages for the free search listings once you know which search phrases generate the most business.
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time to think big
Search engines are programmed to find the most relevant sites that match search phrases. As a niche player armed with the knowledge above, you can benefit from the ability to pack sites with niche-relevant content. Google will automatically have a tendency to rank you higher and if the site is also popular among other enthusiasts and specialists, you will get free links from them, further boosting your ranking. This probably explains the Danish visit to Birmingham mentioned ear lier. Exploit all of the channels Being small, it’s easier to handle the many challenges that come from selling through multiple channels. And few retailers can afford to miss out on the potential extra synergies. With 35% of small retailers now selling online, already 21% of retailers are fully multi-channel selling through the high street, accepting orders by phone and over the web. (Source: Actinic survey of 277 retailers conducted by PFA Research). The Cotton Patch started off just selling through conventional retail, but in 2003 they star ted using an e-commerce system and have added both e-commerce and telephone ordering. These channels have led to rapid growth and are now responsible for 78% of sales. “The three elements of web, shop and mail order go hand-in-hand, so the web site drives customers to the shop and vice versa,” says Liz Sewell who runs the company on a day-to-day basis. Requirements for multi-channel retailing Both research and our experience suggest that consumers are looking to shop how they want, and benefits will automatically accrue to a business once it star ts selling through all channels. Consumers’ requirements for multi-channel retailing can be pretty easily expressed – they want to view products, place orders, receive deliveries and if necessary return goods through any combination of available channels. Increasingly, they are intolerant of companies that can’t support this – and the younger they are, the more likely they are to feel this way. According to MORI, 73% of 16-24 year olds check online before visiting a physical shop. For the retailer, they need technology that can support all channels. Looking at one in isolation is no longer good enough. Wake up time The economy is waking up, so you need to be ready to take advantage of people spending more on their hobby. Research says that multi-channel customers are more profitable than other customers, so make sure you look after them. Having multiple channels will also help you to attr act more customers, and help sustain and grow your business. I hope that it works for you. C
The UK’s leading magazine for the craft industry
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Further information For more details about Chris Barlow and his company Actinic, visit the website at www.actinic.co.uk . 84 craftfocus
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brilliant buttons Anna Hodgson tells us that The ButtonCompany is striving to constantly offer new products, and explains how this works for the firm Who founded The ButtonCompany, and what prompted them to do so?
What are your best-selling craft lines, and why do you think this is?
The ButtonCompany has been in the button industry in one way or another since 1956, traditionally making polyester buttons for the garment trade in the UK. In early 2005, the British government dropped the restrictions that stopped companies mass-importing from China – and we (and many other companies at this time) lost 80% of our business overnight. To try and diversify, we changed our name to The ButtonCompany, started attending craft fairs during that year, learning what people wanted from each one, and trying to think of a way to do it. It was at one of these shows that we first had the idea for colour themed bags – which at the time was something no one else was doing. In Februar y the year after we attended our first trade show – a truly terrifying experience!
Our best-sellers will always be our button theme bags – each time we launch a new colour it goes out of stock within a few days and we struggle to keep up with demand! The woolfelt is proving increasingly popular – once people work with it, they come back for more and more. This year at the Craft Hobby + Stitch International trade show, our jumbo ric rac flew off the shelf. I at the moment think people are liking the fact that our products aren't seen elsewhere. The constant comment at the trade show was that they had never seen such products.
How has the product offering evolved since this time?
What do you think will be the next big thing in crafting? In our retail shop and at shows, we are finding more and more younger crafters coming in. There is a younger demographic who are desperate to learn the core skills that they missed out on – and that their parents and grandparents were taught by rote . Sewing and dressmaking are huge at the moment, and embellishing is big. Jewellery is really haberdashery orientated at the moment – with sequins, gems, buttons, ribbons, rope and suffolk puffs making an appearance.
The products have evolved greatly since that first year. Now we have a set range of fashion buttons that we update every year, following the trends in the fashion industry, and our colour theme bags have grown from a range of six colours to nearly 30 – all dyed in our specialist dye shop. A couple of years ago How do you support your retailers? we started to bring in other products to the We always work hard to support our retailers, stable – concentrating always on quality and giving them a friendly and helpful ser vice. We desirability. We now distribute woolfelt in a are always on hand to give them information range of 72 colours, trims including super giant ric rac, and Hemingworth machine embroidery and advice. Having our own retail store makes it easier to see what works, and to and quilting thread. We are also the UK agents for Seven Islands fabrics – a range of kitsch and give tried and tested advice . Earlier this year we launched a trade website, which shows cute Japanese materials. 86 craftfocus
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our entire range and will enable us to give our retailers display ideas, projects and more. Every once in a while we produce a leaflet with button-related projects which we give to our retailers to help promote the product. If a retailer needs something special, because of our manufacturing roots, we will always try and either make or source exactly what they need. Flexibility is key in dealing with our button retailers, as buttons have so many uses, and people buy them for different purposes.
What’s your take on the current market? While the economic climate is still worrying, and business is hard, we have noticed a definite growth. People are turning towards traditional, manual skills, preferring to trust themselves rather than ‘big business’. We’ve also noticed a growing amount of people using hobbies to start their own business, whether it’s made goods, craft parties, shops or websites. As people are star ting businesses, this will hopefully mean an end to the instability the market has shown.
What steps have you been taking to weather the storm? We keep our products fresh and original – it’s key to weathering the storm. If we constantly have desirable products, then someone will want to buy them – hopefully! This is the philosophy we have had since the beginning –
we started by weathering the one storm, and now in comparison, this actually seems easier – maybe we are just practised. The key we have always found is to keep moving constantly, never rest on your success – keeping the ideas coming is important.
How do you plan to grow your existing retailer base? The trade website which launched a couple of months ago is already proving to be helpful, giving people constant access to the information they need. We also now have two representatives on the road, and are looking for more, to cover the nor th of England, Wales, Scotland and Ireland.
How would you like the company to develop over the next few years? We would obviously like the company to grow over the next few years, although it is always important to consolidate what you already do, so you keep doing it well. We have several product ideas that we are holding back on until the time is right, and no matter how many buttons you have, there are always more to find! One of our next plans is a series of ‘illustrated’ ribbons. We have been gathering a team of young designers to help us to this end, as well as a couple of in house designs. You should see these star t to appear from the summer onwards! C
Further information To find out more about The ButtonCompany call +44 (0)1243 775 462, email
[email protected] , or visit the website at www.buttoncompany.co.uk .
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all the answers
Q
Our experts tackle some of your retail-related queries... Neil McFarlane, sales and mar keting director, of
T H March & Co Limited. T H March is a wellestablished family business founded in 1887, with offices in London, Birmingham, Manchester, Glasgow, Sevenoaks and Yelverton, near Plymouth. The company has departments covering household, motor, life and income protection, travel, commercial and scheme insurance .
Jennifer Smith is a solicitor at Ralli Partnership
Law and specialises in employment law. The division was set up in 2009 in response to an increase in registered LLPs and a demand for specialist partnership law advice. An LLP is a partnership formed under the Limited Liability Partnership Act 2000. It is a half way house between a traditional partnership and a limited company. The members are self employed but the LLP is a legal entity, like a company, and the members have limited liability for business debts. Visit www.rallipartnershiplaw.co.uk for more details and advice on partnership law.
Jonathan Jay is a successful business consultant, founder of The Coaching Academy UK, founder and Managing Director of SuccessTrack, magazine publisher and devotes his time to helping business owners reach their potential.
regulations for younger workers
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I have a number of employees who are aged between 16 and 18. I know legislation changes constantly in this area, so what is the current minimum wage allowance and working time regulations for this age group?
Jennifer Smith says: Young workers – employees under the age of 18, but more than the school leaving age – have different employment rights from an adult worker. Young workers are entitled to longer rest periods as well as more protection from working at night. A young worker cannot usually be made to work longer than eight hours per day or 40 hours per week. When working for more than four and a half hours, young workers need a rest break of 30 minutes and must get 12 uninterrupted hours rest in each 24 hour period in which they work. When employing young workers, employers need to be aware of the different National Minimum Wage (NMW) rates. The rate of NMW, which recently changed on 1st October 2010, will depend on the exact age of the employee.The current rates are £4.83 per hour for 18 to 21 year olds and £3.57 for 16 to 17 year olds.
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employment dispute advice I’ve had a complaint from an employee who claims they have been treated unfairly. Where should I turn to for advice on employment disputes?
Jennifer Smith says: To ensure the complaint is handled in the best way possible and to ensure the employee has been treated fairly, you should seek advice from a solicitor who can provide up-to-date practical guidance on current employment law and procedures. By taking legal advice from an employment solicitor, following the law correctly and avoiding knee-jerk reactions, you can save your business from expensive complaints and avoid damaging your reputation as an employer.
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venturing into social networking Is social networking for everyone, or more importantly someone in the arts and crafts industry?
Jonathan Jay says: No it isn’t, and this is a critical thing to realise. You can waste lots of time with things like Facebook and Twitter, by spending hours and hours updating and
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maintaining your profile and cultivating your friends list without ever actually getting any extra business. However used in the right way you can use social networking to get more business. The internet has opened up a fantastic environment for arts and crafts enthusiasts with an ease of access to advice from experts. You can use this to drive an enormous amount of traffic to your website, which will get you more business, increase the amount of word-of-mouth coverage you get for your business and position you as an expert in the field.
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setting up shop I am about to launch a retail giftware business. What insurance aspects should I consider?
many clauses are built into the policy wordings so if you buy a policy over the internet then do carefully read the policy within the stated ‘cooling off’ period. C
Neil McFarlane says: As an absolute minimum
you must consider Employers’, Public and Products Liability cover. Employers’ Liability Insurance is a statutory requirement if you take on any employees. Public and Products Liability are essential as these have the potential to destroy your business and bankrupt you in the event that you are held legally liable to pay damages and legal costs to negligence arising during the course of trading. joining the twitterati If you are using commercial finance to open So, how do I get the most out of Twitter? the business then most providers will wish to see a business plan and will expect you to have Jonathan Jay says: First write a series of short arranged insurance in other relevant areas. articles based around the advice you get asked You should consider insuring your stock and for most often and post them on your company contents, business plus the buildings if you are website. Set up a Twitter account and trawl the the owner. Cover for loss of money, damage site looking for any arts and crafts related fields to glass and shop frontages plus loss of profits and ‘follow’ them.They should start following should also be considered. you too. Now start posting links to your articles Also if you are the sole proprietor or on your Twitter feed. If the ar ticles are good perhaps you and your husband/wife are critical they’ll spread like wildfire. to the business you should seriously consider insuring against Personal Accident and Illness or Permanent Health Insurance. This means in the how Facebook works event of serious injury or health problems some Is the approach to Facebook different then? weekly benefit is paid to enable you to employ a manager perhaps to keep the business going Jonathan Jay says: Yes, Facebook is a more inwhilst you are off work sick or injured. depth site and I think it yields the best results for businesses, despite Twitter being the ‘trendy’ social networking site of the moment. online checks For Facebook, set up a group called ‘arts With the increase in internet sites promoting and crafts advice’ (or similar) and do the same insurance, can I use this rather than talking to thing as I recommended for Twitter – link to an advisor? the articles you’ve written on your own site from your Facebook page. You can also answer Neil McFarlane says: The internet serves a questions posted by people on your ‘wall’ – useful purpose but of course the sales tend get a dialogue going with your ‘fans’ and your to be unadvised. Unless your risk fits closely If you have a question about any aspect of your group will be a great deal more successful. It’s into the ‘box’ and you understand the various business, simply write to: Q&A Special, Craft important to keep an eye on the group and insurance wordings you may wish to seek advice Focus Magazine, Broseley House, Newlands Drive, answer questions quickly – people on the from an insurance broker. Witham, Essex CM8 2UL. Alternatively, send your internet get bored of waiting fast! To simplify the sale of shop retail products queries to
[email protected].
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marketing matters If you’re unsure how to make public relations work for your business, Business Link advisor Diane Budd talks us through the finer points PR – or public relations – in its broadest sense encompasses all your communication with the people that you have contact with – your customers, suppliers, local media and any other organisations that have an influence on your business, such as other business owners, town centre managers, local charities, trade associations or networking groups. The aim of your PR is to get people to talk and think about your business in a positive way. It can be an important component of your marketing activities, helping you to tell people what you are doing and establishing and reinforcing your brand. It is an excellent way to get good publicity and if there’s ever a problem facing your business, it helps you deal with it effectively. You shouldn’t assume that PR is just for big companies – even the smallest business can use publicity opportunities to attract the attention of its audience.
Identifying your target media The first step to getting media coverage is deciding who your audience is and which media you should use to reach them. Ask yourself who will be interested in your story and which media will reach these people? You should also think about the image you want to portray for your business – for example you could focus on being able to offer exper t advice or highlight your wide range of stock for particular crafts. Once you have chosen your targets you should create a list with contact details for the editor and any other journalists that cover your type of business, for example the lifestyle editor, and their copy deadline. You could also research what features magazines are running in the future that you could target. 90 craftfocus
For example, your county magazine might be focusing on your town in a for thcoming issue – so you could send them a press release or article about your business, to tie in with that.
What makes a good story? There are many obvious events which you can tell your local press about – a move to new premises, new product ranges, a new member of staff, involvement with charity fundraising, special events, significant business anniversaries, or the launch of a new website. You can also create opportunities by submitting articles on your area of expertise, running a survey on a fun subject and then sending the results to the press or suggesting a competition with your business supplying the prize. You can also send letters or press releases to the editor on business topics using your business address.
Writing a press release When writing your press release you should bear in mind the six key words: • Who is the release from? • What is it about?
• Where are you based? • When is it happening? • How are you going about it? • How can your customers take advantage of what you are doing? • Why are you doing it? Your title should be about six or seven words long and sum up the story. Your press release should be written in the third person as if it were an article – you should say ‘Crafty Business is moving to new premises’ not ‘we are moving to new premises’. Resist the temptation to turn your release into an advert so avoid self-promotion and don’t use unqualified superlatives – stick to the facts. Use short concise sentences and clear English and always proof read your release before sending it: you can ask someone else to check it through if writing isn’t your strong point. The first paragraph should sum up the whole story and should still make sense even if the rest of the press release was cut out. The following paragraphs should give more detail and can include a quote from you. At the end of the stor y type ‘end’ and then include your name and telephone number so
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the press can contact you for further details. If there is any extra information which would be helpful, such as a brief biography or histor y of your business, you can include it in ‘editor’s notes’ at the end. A photo always helps to attract a ttention. You should always have people in the shot if possible so, if you are moving to new premises, take a high resolution shot of you and your staff at the new building. You can write one press release and send it to several different targets – but you may need to tailor it to make it more appropriate for different publications. Magazines have varying styles so look at articles in your target publication and copy their style. Once you’ve finished your release you should send it out by email as papers and magazines may just cut and paste from a well written email press release. Put ‘Press release’ and your headline in the subject of the email and again in the main body of the email, followed by the date, your press release text, contact details and editor’s notes. When sending the email use the ‘Blind carbon copy’ to enter the names of the people you are sending the release to so that they can’t see the other recipients. Remember that if your story is about something which is ongoing then you can send a follow up release at a later date. For example, if you were taking part in a fundraising activity you could follow up with another release once you have reached your target.
Dealing with bad publicity Using a PR agency There are no hard and fast rules for when small businesses should use a PR consultant or agency. You should use your own judgement and look at your budget, what you want to achieve and how much time you are spending on doing your own PR, before paying for external help. You may feel that it’s worth paying a consultant on a day rate if you want help with one specific activity, rather than using someone on an ongoing basis. Whatever you decide be clear about what you want to achieve and always choose an agency or freelancer with relevant experience. Write a clear brief and check costs and what will be covered before you start.
Although it’s unlikely, occasionally disgruntled employees or customers, mistakes or accidents can result in a negative stor y. Make sure that employees know to refer journalists to you and, if contacted by the press, check their deadline. Then write a clear statement showing that you have done everything that you reasonably could to deal with any problems and respond in time. Answer truthfully to any questions – although you don’t need to volunteer every detail.
In conclusion PR is a long-term strategy not a quick fix, so in your planning you should think about what you would consider a success and set realistic
objectives. You should track the coverage of each press release or activity and keep copies as well as putting them on your website and in your newsletter if you have them. Also, keep networking with your local business community and media – let them know what you are doing. Don’t let your business be the best kept secret – make the most of any publicity and tell everyone about it! C
Further information For more details on Business Link, plus advice on marketing and PR visit the website www.businesslink.gov.uk or phone +44 (0)845 600 9006. craftfocus 91
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next issue… • Making memories Your essential guide to all things scrapbooking
• Advice on starting a craft retail business Time to consider your Christmas stock
• Thinking inside the box Craft all-in-one kits for adults
• Moving on up Ideas for getting crafty while on the move
• Embossing: find the latest products out there Autumn Fair preview Issue 20 August/September 2010 Available from: 2nd August 2010 Advertising deadline: 16 th July 2010 96
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Plus • Expert advice • Industry news • Latest products
fancy feltwork Just the name Gilliangladrag evokes thoughts of tempting crafty products, but the success of Gillian Harris’ felt making company shows this isn’t the only thing she’s got right. We find out more from her... Going from a career in graphic designing to the crafty world of feltmaking isn’t always an obvious move. However, Gillian Harris tells us her business Gilliangladrag grew completely organically from her interest in textiles and felting, with the focus eventually falling on the latter. She then began to teach felting before being commissioned for a book, and it all seemed to evolve from there. “The benefit of previously being a graphic designer was that, as well as having ideas for my felting products, I was also able to design the packaging by myself,” explains Gillian. “It was a labour of love though and meant I got exactly what I wanted. I’ve always done all sorts of crafts – staining glass, making velvet handbags, painting, and especially mosaic. My house is awash with mosaic – I can’t just paint a wall and leave it! Interestingly though, my grandparents were tailors and worked with textiles so this must be where I got my art and craft flair from.” But what was the original concept behind the company? Gillian tells us her vision was different to what it is now. “It’s a brand that sums up my creativity and design and how I like things to look,” she says. “But it’s now a brand people all around the world can have a piece of. I’ve developed it to be appealing –
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not just to me – and to fit in with the times.” Since February’s Craft Hobby + Stitch International show at the NEC in Birmingham, Gillian Harris has received even more interest from prospective buyers as big as Liberty of London and John Lewis, which she simply describes as “thrilling”. “Although, we do already have lots of custom abroad through orders on the website,” she adds, “and my book has now been published in America, so it’s all going really well.” Juggling your own business and bringing up kids can sometimes be quite challenging, but Gillian tells us it worked better than in her previous job as a graphic designer. As her children have got older it’s become at lot easier and Gilliangladrag has been able to expand as demand has grown. “I’m now taking on retail premises in Dorking – there will also be a studio upstairs and it’s where I’ll deal with all trade orders too,” says Gillian. “I have two staff but we’re set to expand and it means there will be a welcome separation between home and work.” As she mentioned, Gillian’s products are an extension of things she likes and her sheer passion for felting and designing is what’s made it such a success. “I have a strong sense of
colour and what I want the products to be,” she explains. “I’ve always had loads of ideas so although I’ve recently been inundated with orders, I always make sure I set aside time to design new things.” So, what exactly does Gilliangladrag offer? “I offer a certain style and look that you wouldn’t get anywhere else. The products have a universal appeal, for which a lot of thought has gone into, and the eye-catching designs are really decorative. We all know Rome wasn’t built in a day so I know it’s important to spend time making and designing – as a result, there’s a lot more to my products than many others.” Going forward, Gillian would like to spend even more time designing, and she’s also keen to produce a children’s range. She also has a new book out next year, her new shop will be opening this summer and she’s even making time to meet with Create and Craft TV to see how they can work together. “I just hope it’s going to be onwards and upwards for Gilliangladrag,” says Gillian. C
Further information To find out more about Gilliangladrag, call +44 (0)1306 711 412, email
[email protected] or visit the website at www.gilliangladrag.co.uk .
