BACHELOR OF BUSINESS ADMINISTRATION
MAJOR PROJECT REPORT ON
CUSTOMER SATISFACTION SATISFACTION TOWARDS TOWARDS NIKE AND ADIDAS Batch: 2011-2014 Sub!tt"# B$:
SUBMITTED TO:
Na" %& 'tu#"(t: ANUJA SO)ANKI
Na": MRS DEEPIKA
BBA *+, T. SEM 1ST S.IFT
D"'!/(at!%(: D"'!/(at!%(: P%"ct 'u"3!'%
E(%"(t N%: 0562001711
Trinity Institute of Professional Studies Affiliated To uru o!ind Sin"# Indra$rast#a Uni%ersity& Ne' Del#i
De(laration
I h""b$ #"ca" that that th" &%%8!(/ #%cu"(t"# %"ct "%t t!t"# t!t"# 9CUSTOMER SATISFACTION TOWARDS NIKE AND ADIDAS !' a( %!/!(a 8%; #%(" b$ M" &% th" at!a at!a &u&!"(t %& $ 9MAJOR PROJECT REPORT<
I h""b$ c"t!&$ that a th" E(#"a3%u ut !( th" &u&!"(t %& th" ta'; a" /"(u!(" a(# %!/!(a t% th" b"'t %& $ ;(%8"#/" a(# I ha3" (%t 'ub!tt"# !t "a!" "'"8h""<
S!/(atu" Na" %& th" 'tu#"(t: 'tu#"(t:
ANUJA SO)ANKI
C%u'"=S""'t"='h!&t: C%u'"=S""'t"='h!&t:
BBA >+ENERA)?=# '""'t" =1't 'h!&t
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0562001711
De(laration
I h""b$ #"ca" that that th" &%%8!(/ #%cu"(t"# %"ct "%t t!t"# t!t"# 9CUSTOMER SATISFACTION TOWARDS NIKE AND ADIDAS !' a( %!/!(a 8%; #%(" b$ M" &% th" at!a at!a &u&!"(t %& $ 9MAJOR PROJECT REPORT<
I h""b$ c"t!&$ that a th" E(#"a3%u ut !( th" &u&!"(t %& th" ta'; a" /"(u!(" a(# %!/!(a t% th" b"'t %& $ ;(%8"#/" a(# I ha3" (%t 'ub!tt"# !t "a!" "'"8h""<
S!/(atu" Na" %& th" 'tu#"(t: 'tu#"(t:
ANUJA SO)ANKI
C%u'"=S""'t"='h!&t: C%u'"=S""'t"='h!&t:
BBA >+ENERA)?=# '""'t" =1't 'h!&t
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0562001711
CERTIFICATE TO )HOM SO E*ER IT MA+ CONCERN
Th!' !' t% c"t!&$ that th" %"ct 8%; 9CUSTOMER SATISFACTION TOWARDS NIKE AND ADIDAS a#" b$ ANUJA SO)ANKI !' a( auth"(t!c 8%; ca!"# %ut b$ h!'=h" u(#" /u!#a(c" a(# 'u"3!'!%( %& %"ct /u!#"- MRS DEEPIKA< Th" %"ct "%t 'ub!tt"# ha' b""( &%u(# 'at!'&act%$ &% th" at!a &u&!"(t &u&!"(t %& th" #"/"" %& bach"% %& bu'!("'' a#!(!'tat!%(< a#!(!'tat!%(<
P%"ct 'u"3!'%
S!/(atu" Na": MRS DEEPIKA DEEPIKA D"'!/(at!%(: P%"ct +u!#"
ACKNOW)ED+EMENT
It !' !( at!cua that I a ac;(%8"#/!(/ $ '!(c"" &""!(/ t%8a#' $ "(t%' 8h% /ac!%u'$ /a3" " th"! t!" a(# "@"t!'"< Th"$ ha3" %3!#"# " 8!th th" 3auab" /u!#a(c" 'u'ta!("# "&&%t' a(# &!"(#$ a%ach< It 8%u# ha3" b""( #!&&!cut t% ach!"3" th" "'ut' !( 'uch a 'h%t 'a( %& t!" 8!th%ut th"! h"< I #"" !t $ #ut$ t% "c%# $ /at!tu#" t%8a#' th" %"ct 'u"3!'% MRS< DEEPIKA 8h% #"3%t"# h!' "c!%u' t!" t% !(t"act /u!#" a(# /a3" " th" !/ht a%ach t% acc%!'h th" ta'; a(# a'% h""# " t% c%(t!(u" $ ;(%8"#/" a(# u(#"'ta(#!(/ %& th" %"ct<
S!/(atu": Na" %& 'tu#"(t: ANUJA SO)ANKI BBA*+, th S""'t" 1't Sh!&t E(%"(t (%< 0562001711
SNO PARTICULARS
PAES NO
1
CHAPTER,-*I(t%#uct!%( a(# )!t"atu" "3!"8 T%!c I(#u't$ a(# F!,
I(t%#uct!%( .!'t%$
2
* Th"%"t!ca c%(c"t ab%ut th" t%!c 'uch a' !%ta(c" &u(ct!%(' t$"' %"', "tc C#a$ter,. *R"'"ach %b"ct!3"' a(# "th%#%%/$, • • •
•
R"'"ach %b"ct!3"' %& th" 'tu#$ R"'"ach M"th%#%%/$ R"'"ach D"'!/( T$"' %& "'"ach #"'!/( Data c%"ct!%(
S%uc"' %& Data c%"ct!%( •
Sa!(/ D"'!/(
P%uat!%(=u(!3"'" Sa!(/ U(!t Sa" S!" Sa!(/ A"a Sa!(/ T"ch(!u" •
Sa!(/ I('tu"(t*u"'t!%((a!", N% %& u"'t!%(' T$"' %& u"'t!%(' Rat!(/ Sca"*I& u'"#,
CHAPTER -
Introdu(tion
MEANIN OF CUSTOMER SATISFACTION
Custo/er satisfa(tion a bu'!("'' t" !' a "a'u" %& h%8 %#uct' a(# '"3!c"' 'u!"# b$ a
c%a($ ""t % 'ua'' cu't%" "@"ctat!%(< It !' '""( a' a ;"$ "&%a(c" !(#!cat% 8!th!( bu'!("'' a(# !' at %& th" &%u %& a Baa(c"# Sc%"ca#< I( a c%"t!t!3" a;"tac" 8h"" bu'!("''"' c%"t" &% cu't%"' cu't%" 'at!'&act!%( !' '""( a' a ;"$ #!&&""(t!at% a(# !(c"a'!(/$ ha' b"c%" a ;"$ """(t %& bu'!("'' 'tat"/$< O/a(!at!%(' (""# t% "ta!( "@!'t!(/ cu't%"' 8h!" ta/"t!(/ (%(-cu't%"'
Custo/er satisfa(tion a t" &"u"(t$ u'"# !( a;"t!(/ !' a "a'u" %& h%8 %#uct' a(#
'"3!c"' 'u!"# b$ a c%a($ ""t % 'ua'' cu't%" "@"ctat!%(< Cu't%" 'at!'&act!%( !' #"&!("# a' Gth" (ub" %& cu't%"' % "c"(ta/" %& t%ta cu't%"' 8h%'" "%t"# "@"!"(c" 8!th a &! !t' %#uct' % !t' '"3!c"' *at!(/', "@c""#' '"c!&!"# 'at!'&act!%( /%a'
ua(t!&$ a( !%ta(t #$(a!c< Wh"( a ba(# ha' %$a cu't%"' !t /a!(' %'!t!3" 8%#-%&%uth a;"t!(/ 8h!ch !' b%th &"" a(# h!/h$ "&&"ct!3"
PURPOSE OF CUSTOMER SATISFACTION
GCu't%" 'at!'&act!%( %3!#"' a "a#!(/ !(#!cat% %& c%('u" ucha'" !(t"(t!%(' a(# %$at$
GAth%u/h 'a"' % a;"t 'ha" ca( !(#!cat" h%8 8" a &! !' "&%!(/ currently 'at!'&act!%( !' "ha' th" b"'t !(#!cat% %& h%8 !;"$ !t !' that th" &!H' cu't%"' 8! a;" &uth" ucha'"' in the future< Much "'"ach ha' &%cu'"# %( th" "at!%('h! b"t8""( cu't%" 'at!'&act!%( a(# "t"(t!%(< Stu#!"' !(#!cat" that th" a!&!cat!%(' %& 'at!'&act!%( a" %'t 't%(/$ "a!"# at th" "@t""'
NI0E COMPAN+ PROFILE
NIKE I(c< *NIKE, !(c%%at"# !( 15L !' "(/a/"# !( #"'!/( #"3"%"(t a(# a;"t!(/ %& &%%t8"a aa" "u!"(t a(# acc"''%$ %#uct'< NIKE !' a '"" %& ath"t!c &%%t8"a a( # ath"t!c aa" !( th" 8%#< Th" C%a($ '"' !t' %#uct' t% "ta! acc%u(t' th%u/h NIKE%8("# "ta! 't%"' a(# I(t"("t 'a"' a(# th%u/h a !@ %& !(#""(#"(t #!'t!but%' a(# !c"('""' !( %3" 170 c%u(t!"' a%u(# th" 8%#< NIKEH' ath"t!c &%%t8"a %#uct' a" #"'!/("# !a!$ &% '"c!&!c ath"t!c u'"< It a'% a;"t' &%%t8"a #"'!/("# &% ba'"ba ch"""a#!(/ &%%tba /%& ac%''" %ut#%% act!3!t!"' ';at"b%a#!(/ t"((!' 3%"$ba 8a;!(/ 8"'t!(/ a(# %th" ath"t!c a(# "c"at!%(a u'"'< Th" C%a($ '"' '%t' aa" a(# acc"''%!"' a' 8" a' ath"t!c ba/' a(# acc"''%$ !t"'< It a'% a;"t' aa" 8!th !c"('"# c%"/" a(# %&"''!%(a t"a a(# "a/u" %/%'< Th" C%a($ '"' a !(" %& "&%a(c" "u!"(t u(#" th" NIKE ba(# (a" !(cu#!(/ ba/' '%c;' '%t ba' "$"8"a t!"!"c"' ""ct%(!c #"3!c"' bat' /%3"' %t"ct!3" "u!"(t /%& cub' a(# %th" "u!"(t #"'!/("# &% '%t' act!3!t!"'< It a'% '"' 'a a%u(t' %& 3a!%u' a't!c %#uct' t% %th" a(u&actu"' th%u/h !t' 8h%$ %8("# 'ub'!#!a$ NIKE I.M I(c< I( a##!t!%( t% th" %#uct' !t '"' #!"ct$ t% cu't%"' !t ha' "(t""# !(t% !c"('" a/"""(t' that "!t u(a&&!!at"# at!"' t% a(u&actu" a(# '" c"ta!( aa" ""ct%(!c #"3!c"' a(# %th" "u!"(t #"'!/("# &% '%t' act!3!t!"'< It' 8h%$ %8("# 'ub'!#!a$ C%" .aa( *C%" .aa(, #"'!/(' a(# #!'t!but"' #"'' a(# ca'ua &%%t8"a aa" a(# acc"''%!"' &% "( a(# 8%"( u(#" th" C%" .aa( ta#"a;< Th" C%a($H' 8h%$ %8("# 'ub'!#!a$ C%(3"'" I(c< *C%(3"'", #"'!/(' #!'t!but"' a(# !c"('"' ath"t!c a(# ca'ua &%%t8"a aa" a(# acc"''%!"' u(#" th" C%(3"'" Chuc; Ta$% A Sta O(" Sta Sta Ch"3%( a(# Jac; Puc" ta#"a;'< Th" C%a($' 8h%$ %8("# 'ub'!#!a$ .u"$ I(t"(at!%(a ))C *.u"$, #"'!/(' a(# #!'t!but"' a !(" %& act!%( '%t' a(# $%uth !&"'t$" aa" a(# acc"''%!"' u(#" th" .u"$ ta#"a;< It' 8h%$ %8("# 'ub'!#!a$ Ub% )t#< *Ub%, #"'!/(' #!'t!but"' a(# !c"('"' ath"t!c a(# ca'ua &%%t8"a aa" a(# "u!"(t !a!$ &% th" '%t %& &%%tba *'%cc", u(#" th" Ub% ta#"a;< Th" C%a($ c%"t"' 8!th A#!#a' a(# Pua<
It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the eole they hired evolved and grew the comany that
became !ike from a U.".-based footwear distributor to a global marketer of athletic footwear# aarel and e$uiment that is unrivaled in the world.
Wh"( N!;" c%-&%u(#" B! B%8"a( a#" th!' %b'"3at!%( a($ $"a' a/% h" 8a' #"&!(!(/ h%8 h" 3!"8"# th" "(#"'' %''!b!!t!"' &% hua( %t"(t!a !( '%t'< ." '"t th" t%(" a(# #!"ct!%( &% a $%u(/ c%a($ c"at"# !( 1572 ca"# N!;" a(# t%#a$ th%'" 'a" 8%#' !('!" a ("8 /"("at!%( %& N!;" "%$""'< Ou /%a !' t% ca$ %( h!' "/ac$ %& !((%3at!3" th!(;!(/ 8h"th" t% #"3"% %#uct' that h" ath"t"' %& "3"$ "3" %& ab!!t$ "ach th"! %t"(t!a % t% c"at" bu'!("'' %%tu(!t!"' that '"t N!;" aat &% th" c%"t!t!%( a(# %3!#" 3au" &% %u 'ha"h%#"'< It 'tat"# 8!th a ha(#'ha;" b"t8""( t8% 3!'!%(a$ O"/%(!a(' - B%8"a( a(# h!' U(!3"'!t$ %& O"/%( u((" Ph! K(!/ht< Th"$ a(# th" "%" th"$ h!"# "3%3"# a(# /"8 th" c%a($ that b"ca" N!;" &% a U
PORTFO)IO BRANDS: NIKE I(c
'tat"/$ 8" c%(t!(u" t% !(3"'t !( %%tu(!t!"' that 8! /"("at" th" h!/h"'t %''!b" %(/-t" "tu('<
CO)E .AAN C%" .aa( a 8h%$-%8("# 'ub'!#!a$ %& NIKE I(c< !' %(" %& A"!caH' "a#!(/ u@u$ ba(#' %&&"!(/ h!/h-ua!t$ "(H' a(# 8%"(H' &%%t8"a acc"''%!"' a(# %ut"8"a< Each %#uct b"(#' ca&t'a('h! #"'!/( a(# !((%3at!%( t% /!3" !t #!'t!(ct!3" chaact" a(# 't$"< C%" .aa( %"at"' %" tha( 1L0 "ta! %cat!%(' th%u/h%ut th" U(!t"# Stat"' Ca(a#a th" M!##" Ea't a(# A'!a< C%" .aa( !' h"a#uat""# !( N"8 %; C!t$ a(# a%uth Ma!("< C%" .aa( "a!"# 61L !!%( !( 'a"' !( &!'ca 2011< F% %" !(&%at!%( %( C%" .aa( a(# th" c%a($' at"'t c%"ct!%(' "a'" 3!'!t888
CONERSE INC< C%(3"'" I(c< "'tab!'h"# !( 150L a(# ba'"# !( N%th A(#%3" Ma''achu'"tt' ha' bu!t a "utat!%( a' 9A"!caH' O!/!(a S%t' C%a($Q a(# ha' b""( a''%c!at"# 8!th a !ch h"!ta/" %& "/"(#a$ 'h%"' 'uch a' th" Chuc; Ta$% A Sta 'h%" th" Jac; Puc" 'h%" a(# th" O(" Sta 'h%"< T%#a$ C%(3"'" %&&"' a #!3"'" %t&%!% !(cu#!(/ "!u !&"'t$" "(' a(# 8%"(' &%%t8"a a(# aa"< C%(3"'" %#uct !' '%# /%ba$ b$ "ta!"' !( %3" 10 c%u(t!"' a(# th%u/h %" tha( 60 c%a($-%8("# "ta! %cat!%('< C%(3"'" "a!"# 1<1 b!!%( !( "%t"# "3"(u" !( &!'ca 2011<
.UR)E INTERNATIONA) ))C ."a#uat""# !( C%'ta M"'a Ca!&%(!a .u"$ I(t"(at!%(a ))C #"'!/(' a(# #!'t!but"' a !(" %& act!%( '%t' aa" &% 'u&!(/ ';at"b%a#!(/ a(# $%uth !&"'t$" aa" a(# &%%t8"a u(#" th" .u"$ ba(# (a"< .u"$ "a!"# 262 !!%( !( "%t"# "3"(u" !( &!'ca 2011<<
JORDAN BRAND A #!3!'!%( %& NIKE I(c< J%#a( Ba(# !' a "!u ba(# %& &%%t8"a aa" a(# acc"''%!"' !('!"# b$ th" #$(a!c "/ac$ 3!'!%( a(# #!"ct !(3%3""(t %& M!cha" J%#a(< Th" J%#a( Ba(# a#" !t' #"but !( 1557 a(# ha' /%8( !(t% a c%"t" c%"ct!%( %& "&%a(c" a(# !&"'t$" %#uct'< Th" J%#a( Ba(# "a!(' act!3" !( th" c%u(!t$ th%u/h !t' WIN+S &% th"
Futu" %/a '"3!(/ th"" !a' %& c%u(!t$ !(3"'t"(tE#ucat!%( S%t a(# C"at!3!t$<<
NIKE +O)E )%cat"# at NIKEH' W%# ."a#uat"' !( B"a3"t%( O"/%( N!;" +%& #"'!/(' a(# a;"t' /%& "u!"(t aa" ba' &%%t8"a ba/' a(# acc"''%!"' 8%#8!#"< N!;" +%& !' a''!%(at"$ #"#!cat"# t% u'h"!(/ !( th" &utu" %& th!' /"at '%t b$ #"3"%!(/ /%u(# b"a;!(/ !((%3at!%(' that "(ab" a(# !('!" ath"t"' t% b"c%" b"tt"< N!;" +%& "a!"# 2 !!%( !( "%t"# "3"(u" !( &!'ca 2011<
UMBRO )TD< F%u(#"# !( 1524 a(# h"a#uat""# !( Ma(ch"'t" E(/a(#< Ub% )t#< #"'!/(' #!'t!but"' a(# !c"('"' ath"t!c a(# ca'ua &%%t8"a aa" a(# "u!"(t !a!$ &% th" '%t %& &%%tba *'%cc", u(#" th" Ub% ta#"a;'< Ub% )t#< ha' b""( a''%c!at"# 8!th &%%tba '!(c" th" 150' a(# !t' "at!%('h! 8!th "a#!(/ (at!%(a t"a' a(# %&"''!%(a cub' !(cu#"' "@cu'!3" "(#%'""(t' a(# #!'t!but!%( !/ht' &% a$!(/ ;!t aa" a(# "u!"(t !(cu#!(/ a$!(/ a(# ta!(!(/ ;!t' &% E(/a(#H' Nat!%(a T"a< Ub% "a!"# 224 !!%( !( 'a"' !( &!'ca 2011<
AD*ERTISEMENTS 1
ADIDAS COMPAN+ PROFILE1
Adidas A !' a +"a( '%t' aa" a(u&actu" a(# a"(t c%a($ %& th" A#!#a' +%u
8h!ch c%('!'t' %& th" R""b%; '%t'8"a c%a($ Ta$%Ma#"-A#!#a' /%& c%a($ *!(cu#!(/ A'h8%th A'h8%th, , a(# R%c;%t R%c;%t<< B"'!#"' '%t' &%%t8"a th" c%a($ a'% %#uc"' %th" %#uct' 'uch a' ba/' 'h!t' 8atch"' "$"8"a a(# %th" '%t''%t'- a(# c%th!(/-"at"# /%%#'
4?>6? >6? F!((!'h '%t c%a($ Kahu S%t' !( S%t' !( 1561<>4? Th" c%a($ "3"(u" "3"(u"&% &% 2010 8a' !'t"#
at at 11<55 11<55 b!!%(<
I( 1554 c%b!("# 8!th FIFA FIFA %uth %uth +%u SOS Ch!#"(' ! !a/"' a/"' b"ca" b"ca" th" a!( b"("&!c!a$< I( 1557 A#!#a' A+ acu!"# th" Sa%%( +%u 8h% '"c!a!"# !( ';! 8"a a(# !t' %&&!c!a c%%at" (a" 8a' cha(/"# t% A#!#a'-Sa%%( A+ b"cau'" 8!th th!' acu!'!t!%( A#!#a' a'% acu!"# th" Ta$%a#" +%& c%a($ a(# Ma@&! Ma@&! 8h!ch a%8"# th" t% c%"t" 8!th N!;" +%&< I( 155L A#!#a' 'u"# th" NCAA th" NCAA %3" %3" th"! u"' !!t!(/ th" '!" a(# (ub" %& c%"c!a %/%' %( t"a u(!&%' a(# aa"< A#!#a' 8!th#"8 th" 'u!t a(# th" t8% / %u' "'tab!'h"# /u!#"!("' a' t% 8hat th""-'t!" #"'!/(' 8%u# b" c%('!#""# u'"' u '"' %& th" A#!#a' ta#"a;< I( 200 A#!#a' &!"# a a8'u!t !( a B!t!'h c%ut cha"(/!(/ F!t("'' W%# W%# Ta#!(/' Ta#!(/' u'" %& a t8%-'t!" %t!& '!!a t% A#!#a'' th"" 't!"'< Th" c%ut u"# that # "'!t" th" '!!c!t$ %& th" a; (itness )orld ' u'" 8a' !(&!(/!(/ b"cau'" th" ub!c c%u# "'tab!'h a !(; b"t8""( that )orld ' u'" a(# A#!#a'' a;<
I( S"t"b" 2004 t% E(/!'h &a'h!%( #"'!/(" St"a McCat("$ au(ch"# McCat("$ au(ch"# a %!(t-3"(tu" !(" 8!th A#!#a' "'tab!'h!(/ a %(/-t" at("'h! 8!th th" c%%at!%(< Th!' !(" !' a '%t' "&%a(c" c%"ct!%( &% 8%"( ca"# GA#!#a' b$ St"a McCat("$G>1? a(# !t ha' b""( c!t!ca$ acca!"#< A'% !( 2006 %( Ma$ A#!#a' t%# th" ub!c that th"$ '%# th"! at(" c%a($ Sa%%( +%u &% +%u &% 4L6 t% A" S%t' %& F!(a(#< I( Au/u't 2006 A#!#a' #"ca"# !t' !(t"(t!%( t% bu$ B!t!'h !3a R""b%; R""b%; &% &% 1? a(# "a(t that th" c%a($ 8%u# ha3" bu'!("'' 'a"' c%'" t% th%'" %& N!;" !( N%th A"!ca< A"!ca< Th" acu!'!t!%( %& R""b%; 8%u# a'% a%8 A#!#a' A#!#a' t% c%"t" 8!th N!;" 8!th N!;" 8%#8!#" 8%#8!#" a' th" (ub" t8% ath"t!c 'h%"a;" !( th" 8%#< A#!#a' ha' /%ba c%%at" h"a#uat"' !( +"a($ a(# a($ %th" bu'!("'' %cat!%(' a%u(# th" 8%# 'uch a' P%ta(# OR .%(/ K%(/ T%%(t% T%%(t% Ta!8a( Ta!8a( E(/a(# Jaa( Jaa( Au'ta!a Au'ta!a a(# Sa!(< Ma!($ '%# !( th" U
PRODUCT RANE1
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AD*ERTISEMENTS1
CHAPTER . RESEARCH METHODOLO+
Resear(# O!5e(ti%e and Met#odolo"y
.6- Resear(# O!5e(ti%e of t#e Study 1 Th" a!( %b"ct!3" b"h!(# #%!(/ th!' "'"ach !' t% /"t th" &u ;(%8"#/" ab%ut th" c%('u" "&""(c" a(# 'at!'&act!%( t%8a#' NIKE ba(# ( !t' %#uct' !( c%a!'%( t% ADIDAS ba(# '%t' %#uct'<
.6. Resear(# Met#odolo"y of t#e Study1 Met#odolo"y !' /"("a$ a /u!#"!(" &% '%3!(/ a %b" 8!th '"c!&!c c%%("(t' 'uch a' ha'"' ta';' "th%#' t"ch(!u"' a(# t%%'< It ca( a'% b" #"&!("# a' &%%8':
.67 Resear(# Desi"n1 1< R"'"ach #"'!/( !' th" 'tat"/$ th" a( a(# th" 'tuctu" %& c%(#uct!(/ a "'"ach %"ct< 2< A "'"ach #"'!/( !' th" '"c!&!cat!%( %& "th%#' a(# %c"#u"' &% acu!!(/ th" !(&%at!%( (""#"#< < It !' th" %3"-a %"at!%(a att"( % &a"8%; %& th" %"ct that 't!uat"' 8hat !(&%at!%( !' t% b" c%"ct"# &% 8h!ch '%uc" b$ 8hat %c"#u"'<
Des(ri$ti%e resear(# desi"n !' a 'c!"(t!&!c "th%# 8h!ch !(3%3"' %b'"3!(/ a(# #"'c!b!(/ th" b"ha3!% %& a 'ub"ct 8!th%ut !(&u"(c!(/ !t !( a($ 8a$< Th" R"'"ach D"'!/( u'"# b$ " !' DESCRIPTI*E "'"ach #"'!/(<
Ty$es of resear(# desi"n E3"$ R"'"ach (""#' %t' %& #"#!cat!%( &% th" "'"ach"H' at-th" a%u(t %& #"#!cat!%( a!($ #""(#' %( th" 'ub"ct att" %& th" "'"ach< B"&%" u(#"ta;!(/ a($ "'"ach !( a($ 'ub"ct a"a' %(" u't b" 'u" ab%ut th" !(t"(#"# u%'" %& th" "'"ach-th!' u%'" #"t"!("' 8hat t$" %& "'"ach %(" !' /%!(/ t% u(#"ta;"< A($ 'c!"(t!&!c "'"ach a$ &a !(t% th" &%%8!(/ th"" b%a#$ cat"/%!"':
E8$loratory resear(#-Th!' t$" %& "'"ach a$ /"("at" a($ (%3" !#"a !( th" #%a!( %& ;(%8"#/"< It !' !a!$ #%(" &% th" u%'" %& &!(#!(/ a($th!(/ ("8 !( a($ 'ub"ct a"(a a(# a8a$' t!"' t% 'h"# '%" !/ht !( th" u(;(%8( #%a!( %& ;(%8"#/"< Th!' ;!(# %& "'"ach a'% h"' u' t% /"("at" ("8 #!'c!!(" !( 'c!"(c"' a(# h" u' t% !#"(t!&$ %b"' %& th%'" at!cua "'"ach a"a'<
Constru(ti%e
resear(#- Th!' !' a!($ #%(" b$ a($ t"ch(%%/!ca c%%at"' !( %#" t%
&!(# ("8=at"(at!3" '%ut!%(' t% a($ at!cua c!'!' % %b"'< F% "@a"-"("8ab" "("/$ "'"ach % #"3"%"(t %& th" caac!t$ %& %t!ca &!b" a$ &a !(t% th!' cat"/%$ % & "'"ach<
E/$iri(al
resear(#-Th!' !' 3"$ !"''!3" %b'"3at!%(a t$" %& "'"ach 8h"" %("
%b'"3"' % t"'t %( "a-!&" #ata % a(a$'!' th" att"( %& '%" '"c!&!c "3"(t' !( %#" t% !#"(t!&$ th" (atu" % th" ca'' %& t"(# that '"c!&!c h"(%"(%( a!(ta!('< Ba'"# %( th" t"'t "'ut "'"ach"' t$ t% #a8 !("' !( %#" t% "#!ct th" "'ut %& that t$" %& !(c!#"(t' 8!th c"ta!( "3" %& c%(&!#"(c"<
.69 Data Colle(tion1 Th" ta'; %& #ata c%"ct!%( b"/!(' a&t" a "'"ach %b" ha# b""( #"&!("# a(# "'"ach #"'!/(=a( cha;"# %ut< Data c%"ct!%( ca( b" #%(" b$ b%th !a$ a(# '"c%(#a$ "th%#<
Sour(es of Data Colle(tion1
Pri/ary Met#od1 Data that ha3" b""( %b'"3"# a(# "c%#"# b$ th" "'"ach"' &% th" &!'t t!" t% th"! ;(%8"#/"< It ca( b" c%"ct"# b$: •
C%u(!cat!%(
•
Ob'"3at!%(
•
u"'t!%((a!"
Th"" a" ba'!c a%ach"' t% #ata c%"ct!%(' u'!(/ !a$ "th%#': •
ua!tat!3" "'"ach !(cu#"' !(t"3!"8' &%cu' /%u' at!c!a(t %b'"3at!%(' a(# "th(%/ah!"'<
•
ua(t!tat!3" "'"ach !(cu#"' c%(t%"# ab%at%$ "@"!"(t' &!"# 8%; u"'t!%((a!"' a(# 'u3"$'<
Th" t" !a$ "'"ach !' 8!#"$ u'"# !( aca#"!c "'"ach a;"t "'"ach a(# c%"t!t!3" !(t"!/"(c"<
Se(ondary Met#od1 Data that ha3" b""( a"a#$ c%"ct"# b$ a(# "a#!$ a3a!ab" &% %th" '%uc"'< Such #ata a" ch"a" a(# %" u!c;$ %bta!(ab" tha( th" !a$ #ata a(# a'% a$ b" a3a!ab" 8h"( !a$ #ata ca((%t b" %bta!("# at a<
T#e ty$e of data (olle(tion used !y /e is a $ri/ary sour(e: ;uestionnaire6
.6< Sa/$lin" Desi"n 1 Po$ulation1 A %uat!%( ca( b" #"&!("# a' !(cu#!(/ a "%" % !t"' 8!th th" chaact"!'t!c
%(" 8!'h t% u(#"'ta(#< B"cau'" th"" !' 3"$ a"$ "(%u/h t!" % %("$ t% /ath" !(&%at!%( &% "3"$%(" % "3"$th!(/ !( a %uat!%( th" /%a b"c%"' &!(#!(/ a ""'"(tat!3" 'a" *% 'ub'"t, %& that %uat!%(< Sa/$lin" Unit1 O(" %& th" u(!t' !( t% 8h!ch a( a//"/at" !' #!3!#" % "/a#"# a' #!3!#"# &% th"
u%'"' %& 'a!(/ "ach u(!t b"!(/ "/a#"# a' !(#!3!#ua a(# !(#!3!'!b" 8h"( '""ct!%( !' a#"< One 2-3 NIKE 'h%"' a(# '%t'8"a %#uct u'" !' th" 'a!(/ u(!t< Sa/$le Si=e1 Th" 'a" '!" !' a( !%ta(t &"atu" %& a($ "!!ca 'tu#$ !( 8h!ch th" /%a !'
t% a;" !(&""(c"' ab%ut a %uat!%( &% a 'a" Sa" '!" ta;"( !' <>6 Sa/$lin" Area1 A "th%# !( 8h!ch th" a"a t% b" 'a"# !' 'ub#!3!#"# !(t% 'a" b%c;'
8h!ch a" '""ct"# at a(#% a(# th"( 'ub'a" % &u$ 'u3"$"# "th%# !' u'"# 8h"( a c%"t" &a" %& "&""(c" !' (%t a3a!ab"< Sa!(/ a"a !' NORTH DELHI6
Sa/$lin" Te(#ni;ue1
Sampling Technique
Non-Probability Sampling Technique
Convenience Sampling
Simple Random Sampling
Judgemental Sampling
Systematic Sampling
Probability Sampling Technique
Quota Sampling
Stratiied Sampling
Snowball Sampling
Cluster Sampling
!ther Sampling Technique
Non,Pro!a!ility Sa/$lin" Te(#ni;ue 1 U(#" th!' t"ch(!u" '""ct!%( #""(#' u%( th" '!tuat!%(< Th" 'a" !' (%t a %%t!%( %& th" %uat!%( a(# th"" !' (% '$'t" !( '""ct!(/ th" 'a"< N% 'uch a''ua(c" !' /!3"( that "ach !t" ha' a cha(c" %& b"!(/ !(cu#"# a' a 'a"<
Con%enien(e Sa/$lin"1 +"("a!at!%( t% a %uat!%( ca( '"#% b" a#" 8!th th!'
%c"#u"< Th!' !' %(" %& th" 8"a;"'t 'a!(/ %c"#u"'<
?ud"e/ental Sa/$lin"1 It !' a &% %& c%(3"(!"(c" !( 8h!ch th" %uat!%( """(t' a"
'""ct"# ba'"# %( th" u#/""(t %& th" "'"ach"'<
@uota Sa/$lin"1 A "-#"&!("# (ub" *u%ta, %& "%" 8h% ""t c"ta!( c!t"!a a"
'u3"$"#<
Sno'!all Sa/$lin"1 A( !(!t!a /%u %& "'%(#"(t' !' '""ct"# u'ua$ at a(#% < A&t"
b"!(/ !(t"3!"8"# th"'" "'%(#"(t' a" a';"# t% !#"(t!&$ %th"' 8h% b"%(/ t% th" ta/"t %uat!%( %& !(t""'t< Sub'"u"(t "'%(#"(t' a" '""ct"# ba'"# %( th" "&"a'<
Pro!a!ility Sa/$lin" Te(#ni;ue 1 U(#" th!' t"ch(!u" 'uch 'a" !' '""ct"# &% th" %uat!%( b$ "a(' %& '%" '$'t"at!c 8a$ !( 8h!ch "3"$ """(t %& th" %uat!%( ha' a cha(c" %& b"!(/ !(cu#"# !( th" 'a"< It !' %" c%"@ "@"('!3" a(# t!" c%('u!(/< It' t$"' a" a' u(#":
Si/$le Rando/ Sa/$lin"1 Each """(t !( th" %uat!%( ha' a( "ua %bab!!t$
'""ct!%( a(# "ach c%b!(at!%( %& """(t' ha' a( "ua %bab!!t$ %& '""ct!%(<
Syste/ati( Sa/$lin"1 It !' a "th%# %& %bab!!t$ 'a!(/ !( 8h!ch th" #"&!("# ta/"t
%uat!%( !' %#""# a(# th" 'a" !' '""ct"# acc%#!(/ t% %'!t!%( u'!(/ a ';! !(t"3a<
Stratified Sa/$lin"1 F!'t$ #!3!#" %uat!%( !(t% /%u' that #!&&" !( !%ta(t 8a$'<
Ba'!' &% /%u!(/ u't b" ;(%8( b"&%" 'a!(/< Th"( '""ct a(#% 'a" &% 8!th!( "ach /%u<
Cluster Sa/$lin"1 Th!' 'a!(/ !' a%!at" 8h"( !t !' 3"$ t!" c%('u!(/ % "@"('!3"
t% ch%%'" th" !(#!3!#ua' %(" at a t!"< It !' a'% ;(%8( a' ut!'ta/" cu't" 'a!(/< Th" 'a!(/ t"ch(!u" u'"# !' th" CLUSTER SAMPLIN6
.6 Resear(# Instru/ent 1 Th" "'"ach !('tu"(t u'"# !' a @UESTIONNAIRE <
Nu/!er of ;uestions1 Th" u"'t!%((a!" "a"# b$ " c%(ta!(' 16 u"'t!%('<
Ty$es of ;uestions1
O$en Ended @uestions1 O"( "(#"# u"'t!%(' a" th%'" u"'t!%(' that /!3" th" au#!"(c" a( %%tu(!t$ t% "@"'' th"! %!(!%('< I( th"'" t$"' %& u"'t!%(' th"" a" (% "#"t"!("# '"t %& "'%('"' a(# th" "'%( !' &"" t% a('8" h%8"3" h"='h" ch%%'"'< B$ !(cu#!(/ %"( "(#"# u"'t!%(' !( $%u
u"'t!%((a!" $%u ca( /"t tu" !('!/ht&u a(# "3"( u("@"ct"# 'u//"'t!%('< ua!tat!3" u"'t!%(' &a u(#" th" cat"/%$ %& %"( "(#"# u"'t!%('< A( !#"a u"'t!%((a!" 8%u# !(cu#" a( %"( "(#"# u"'t!%( at th" "(# %& th" u"'t!%((a!" that 8%u# a'; th" "'%(#"(t ab%ut 'u//"'t!%(' &% cha(/"' % !%3""(t'<
Closed Ended @uestions1 C%'"# "(#"# u"'t!%(' a" u"'t!%(' that !(cu#" ut!" ch%!c" a('8"'< Mut!" ch%!c" u"'t!%(' &a u(#" th" cat"/%$ %& c%'"# "(#"# u"'t!%('< Th"'" ut!" ch%!c"' c%u# "!th" b" !( "3"( (ub"' % !( %## (ub"'< B$ !(cu#!(/ c%'"# "(#"# u"'t!%(' !( $%u u"'t!%((a!" #"'!/( $%u ca( "a'!$ cacuat" 'tat!'t!ca #ata a(# "c"(ta/"'< P"!!(a$ a(a$'!' ca( a'% b" "&%"# 8!th "a'"< C%'"# "(#"# u"'t!%(' ca( b" a';"# t% #!&&""(t /%u' at #!&&""(t !(t"3a'< Th!' ca( "(ab" $%u t% "&&!c!"(t$ tac; %!(!%( %3" t!"<
Ratin" S(ale @uestions 1 I( at!(/ 'ca" u"'t!%(' th" "'%(#"(t !' a';"# t% at" a at!cua !''u" %( a 'ca" that a(/"' &% %% t% /%%#< Rat!(/ 'ca" u"'t!%(' u'ua$ ha3" a( "3"( (ub" %& ch%!c"' '% that "'%(#"(t' a" (%t /!3"( th" ch%!c" %& a !##" %t!%(<
CHAPTER 7 DATA ANAL+SIS
Data Analysis and Inter$retation
@6 Do you $refer !rand $rodu(ts A<6 "'%(#"(t' "'%(#"# that th"$ "&" ba(#"# %#uct'1 "'%(#"(t' "'%(#"# that th"$ #% (%t "&" u'!(/ ba(#"# %#uct' a(# 2 "'%(#"(t' "'%(#"# that th"$ #%(Ht %&t"( u'" th" ba(#"# %#uct'<
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
ES
6
70Y
2
NO
1
26Y
NOT OFTEN
2
6Y
@6
@6 Do you $refer 'earin" s$orts s#oes A<6 "'%(#"(t' "'%(#"# that th"$ "&" 8"a!(/ '%t' 'h%"' 8h!" 16 "'%(#"# that th"$ #%(Ht "&" 8"a!(/ '%t' 'h%"'<
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
ES
6
70Y
2
NO
16
0Y
@6 )#at !rand do you $refer t#e /ost
A61 "'%(#"(t' "'%(#"# that th"$ "&" th" ba(# ZADIDASH a(# 22 "'%(' "'%(#"# that
th"$ "&" ZNIKEH ba(# 8h!" %($ 6 "'%(' "&""# REEBOK a(# 10 "'%(' ch%'" ZPUMAH a' th"" %'t &a3%ab" ba(#
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
ADIDAS
1
26Y
2
NIKE
20
6Y
REEBOK
7
16Y
4
PUMA
10
20Y
@6 )#at fa(tors influen(e you to "o to a $arti(ular !rand A62 "'%(#"(t' "'%(#"# that ua!t$ !' th" a!( &act% 8h!ch !(&u"(c" th" t% /% &% a
at!cua ba(#17 "'%(' "'%(#"# that !c" !' th" a!( &act% 8h!ch !(&u"(c"' th"" #"c!'!%(7 "'%(' "'%(#"# 3a!"t$ !(&u"(c"' th" !( a at!cua ba(# 8h!" "'%(' 'a!# that #uab!!t$ !( th" ba(#H' %#uct' !(&u"(c"' th"<
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
UA)IT
2
46Y
2
PRICE
17
6Y
ARIET
7
16Y
4
DURABI)IT
10Y
@6 Are you satisfied 'it# t#e ;uality of your $referred !rand A6 "'%(#"(t' "'%(#"# that th"$ a" 'at!'&!"# 8!th th" ua!t$ %& th" ba(# 8h!ch th"$ a"
u'!(/ 8h!" 17 "'%(#"(t' "'%(#"# that th"$ a" (%t 'at!'&!"# 8!th th" ua!t$ %& th" ba(# 8h!ch th"$ a" u'!(/<
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
ES
6Y
2
NO
10
20Y
NO COMMENT
7
16Y
@6 Are you satisfied 'it# t#e $ri(e ran"e A627 "'%(#"(t' "'%(#"# that th"$ a" 'at!'&!"# 8!th th" !c" a(/" %& th"! "&""# ba(#
16 "'%(#"(t' "'%(#"# that th"$ a" (%t 'at!'&!"# 8!th th" !c" a(/" %& th"! "&""# ba(# 8h!" L "'%(' "!"# 8!th (% c%"(t a('8"'<
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
ES
27
66Y
2
NO
16
0Y
NO COMMENTS
L
16Y
@6 Ho' do you (onsider t#e i/$ortan(e of s$orts s#oes
A620 "'%(#"(t' "'%(#"# that th"$ u'" '%t' 'h%"' &% c%&%t ba'!'16 "'%(#"(t' "!"#
that th"$ u'" th" &% th"! /%%# !c"7 "'%(#"(t' u'" '%t' 'h%"' &% th"! #uab!!t$ 8h!" 6"'%(' u'" '%t' 'h%"' &% th"! u'" !( '%t' a(# "'%(' &% a($ %th" "a'%('<
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
COMFORT
20
40Y
2
PRICE
16
0Y
DURABI)IT
7
16Y
4
USE IN SPORTS
6
10Y
6
ANOT.ER
6Y
@6 )#at 4ind of $ro/otional tool do you $refer A<6 "'%(#"(t' "'%(#"# that th"$ "&" uc;$ c%u%( t"ch(!u" &% %%t!%(L "'%(' "'%(#"# that th"$ "&" &"" /!&t t"ch(!u" a' a %%t!%(a t%% 8h!" a%!t$ %& th" "'%(#"(t' !<"< 0 '"""# t% &a3%"# th" #!'c%u(t t"ch(!u" a(# "'t 7 "'%(#"# 8!th %(" u' %(" t"ch(!u"<
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
)UCK COUPON
6
10Y
2
FREE +IFT
L
16Y
DISCOUNT
0
0Y
4
ONE P)US ONE
7
16
@6 Are you 'illin" to !uy $referred !rand at lo'er rate !ut 'it# ne"otia!le ;uality A620 "'%(#"(t' 8"" 8!!(/ t% bu$ th" "&""# ba(# at %8" !c" 8!th ("/%t!ab" ua!t$
8h!" th" %th" 0 8"" (%t 8!!(/ t% bu$ ba(# 8!th ("/%t!ab" t"ch(%%/$<
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
ES
20
40Y
2
NO
0
0Y
@6 )ill you $ur(#ase anot#er !rand of sa/e ;uality 'it# lesser $ri(e A66 "'%(' "'%(#"# that th"$ 8! ucha'" a(%th" ba(# %& 'a" ua!t$ at a "''" !c"
8h!" %th" 16 8"" (%t 8!!(/ t% cha(/" th"! "&""# ba(#<
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
ES
6
70Y
2
NO
16
0Y
@6 Is t#ere any i/$a(t of ad%ertise/ent on sele(tion of !rands A62L "'%(#"(t' "'%(#"# that a#3"t!'""(t ha' a !act %( th"! '""ct!%( %& ba(#' 8h!"
22 "'%(#"(t' "'%(#"# that a#3"t!'""(t #%"' (%t ha3" a($ !act %( th"! '""ct!%( %& ba(#'<
S)
OPTIONS
IN NUMBER
IN PERCENTA+E
1
ES
2L
66Y
2
NO
12
46Y
FINDINS
Findin"s
1
5Y "%" "&" 8"a!(/ '%t 'h%"'<
2
57Y "%" a" 'at!'&!"# 8!th a" ua!t$ %& A#!#a' N!;"<
56Y "%" a" 'at!'&!"# 8!th !c" a(/" %& A#!#a' N!;"<
4
5LY "%" 8! ucha'" th" A#!#a' N!;" 'h%"' a/a!( "3"( !& !c" !(c"a'"'<
6 6Y "%" /!3" "&""(c" t% c%&%t< 1Y /!3" "&""(c" t% !c"< 12Y /!3" "&""(c" t% #uab!!t$< R"'t 10Y /!3"' "&""(c" t% u'" !( '%t 8h!" c%('!#"!(/ !%ta(c" %& '%t 'h%"'<
50Y "%" #%"' (%t '8!tch %3" th" ba(#<
7 0Y "%" !;" th" !/ht 8"!/ht %& N!;" A#!#a' th" %'t< 16Y !;" c%&%t< 26Y !;" t%" 'u%t< L
66Y "%" "&" N!;" A#!#a' 'h%"' !( a(/" 'h%"' %& 1600-600<
5
2Y "%" ucha'" N!;" A#!#a' %#uct %($ %(c" a $"a<
10
L0Y "%" a" 'at!'&!"# 8!th N!;" A#!#a'<
11
L7Y "%" th!(; N!;" A#!#a' '"3"' u%'" %& b"!(/ a /%%# ba(#<
12 57Y "%" th!(; N!;" A#!#a' 'h%u# au(ch a ("8 a(/" 8h!ch 8! '"3" th" u%'" %& '"3!c" ca''<
LIMITATIONS
LIMITATIONS
•
Psy(#olo"i(al Constraints1
M%'t %& th" "'%(' 8h% 8"" u"'t!%("# &"t #!'tub"# 8h!" "'%(#!(/ #u!(/ th"! 8%; h%u' h"(c" th"$ a#" !t a %!(t t% &!(!'h %&& a('8"!(/ th" u"'t!%((a!" a' '%%( a' %''!b"<
•
Constraints re"ardin" (onfidential Issues1
M%'t %& th" !(t"3!"8"# "'%(' 8"" "ucta(t t% /!3" !(&%at!%(<
•
No 'ide (o%era"e1
A' th" "'"ach 8a' c%(&!("# t% %($ N%th D"h!
•
Ti/e (onstraint, Th"" 8a' a t!" c%('ta!(t !( th" 'tu#$
•
)!!t"# !(&%at!%( %( th" !(t"("t ab%ut th" c%a($ %&!"' %& b%th th" ba(#'<
SUESTIONS AND RECOMMENDATIOND
SUESTIONS AND RECOMMENDATIONS
• • • • • • •
.a& %& th" %uat!%( "&"' bu$!(/ N!;" '%t'8"a %#uct'< N!;" !' "&""# %3" A#!#a' 50Y %& th" %uat!%( !' 'at!'&!"# 8!th th" N!;" %#uct' Duab!!t$ a(# c%&%t a" th" a!( c%(c"( &% bu$!(/ 'h%"' 0Y %& t%ta %uat!%( 3!'!t' th" N!;" 'h%8%% %(c" !( a %(th M%" tha( ha& %& th" %uat!%( th!(;' that N!;" 'h%u# !(t%#uc" ("8 a(/" %& 'h%"' R""b%; a(# ua a" th" "a't "&""# ba(# %& 'h%"' a(# '%t'8"a
CONCLUSION
CONCLUSION
• •
• • • • •
N!;" !' th" "&""# ba(# %& 'h%"' a(# %th" '%t' acc"''%!"' a%(/ ub!c Pua ( R""b%; a" th" "a't "&""# ba(# %& 'h%"' a(# %th" '%t' acc"''%!"' a%(/'t th" ub!c M%" tha( ha& %& th" %uat!%( 3!'!t' th" N!;" 'h%8%% %(c" !( a %(th 50Y %& th" %uat!%( !' 'at!'&!"# 8!th th" N!;" ba(# Duab!!t$ a(# c%&%t a" th" a!( c%(c"( %& ub!c !( "at!%( t% '%t 'h%"' P!c!(/ 'tat"/$ !( I(#!a a$' a( !%ta(t at !( attact!(/ c%('u"' M%" tha( ha& %& th" %uat!%( b"!"3"' that N!;" a#3"t!'""(t' a" 'at!'&act%$
BIBLORAPH+
BIBLORAPH+
Boo4sMa"a=ines Referred
B"$ )<) *1556, 9R"at!%('h! a;"t!(/ %& '"3!c"'- /%8!(/ !(t""'t ""/!(/ "'"ct!3"'< .%"
W"b'!t"' 888<"'"acha(#a;"t'
<
ANNEURE
ANNEURE
-6 Na":
.6 A/": • • • •
)"'' tha( 20 $"a'< 20-0 $"a'< 0-40 $"a'< Ab%3" 40 $"a'<
76 +"(#": • •
Ma"< F"a"<
96 Occuat!%(: !& $%u ch%%'" '"3!c" % bu'!("'' th"( a('8" 6 %th"8!'" %3" t% < • • • •
S"3!c" Stu#"(t Bu'!("'' A($ %th" *'"c!&$,:
<6 M%(th$ I(c%": • • • • •
)"'' tha( R' 10000< R' 10000 R'20 000< R' 20000 R' 0000< R' 0000 R' 40000< Ab%3" R' 40000
< D% $%u "&" ba(# %#uct'[ • •
"' N%
< D% $%u "&&" 8"a!(/ '%t' 'h%"'[
• •
"' N%
< What ba(# #% $%u "&" th" %'t[ • • • • •
R""b%; N!;" A#!#a' ua A($ %th"
G6 What &act%' !(&u"(c" $%u t% /% t% a at!cua ba(#[
ua!t$ P!c" Duab!!t$ a!"t$ A($ %th"
->< A" $%u 'at!'&!"# 8!th th" ua!t$ %& $%u "&""# ba(#[
"' N% N% c%"(t'
--< A" $%u 'at!'&!"# 8!th th" !c" a(/"[
"' N% N% c%"(t
-.< .%8 #% $%u c%('!#" th" !%ta(c" %& '%t' 'h%"'[
C%&%t P!c" Duab!!t$ U'" !( '%t' A($ %th"
-7< What ;!(# %& %%t!%(a t%% #% $%u "&"[
)uc;$ c%u%(' D!'c%u(t F"" /!&t Bu$ 1 /"t 1 &"" A($ %th"
-9< A" $%u 8!!(/ t% bu$ "&""# ba(# at %8" at" but 8!th ("/%t!ab" ua!t$[
"' N%
-<< W! $%u ucha'" a(%th" ba(# %& 'a" ua!t$ 8!th "''" !c"[
"' N%
-< I' th"" a($ !act %& a#3"t!'""(t %( '""ct!%( %& ba(#'[
"' N%
