A STUDY ON “CONSUMER BEHAVIOUR TOWARDS MAGGI 2 MINUTE NOODLES” In Kurnool city PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF “BACHELOR OF BUSNIESS ADMINISTRATION” BY V.PRASHANT (Reg.No:155011044)
Under the able guidance of Mr.B.RAJASEKHAR
M.COM,MBA.
Faculty Member
Department of Commerce & Management Studie
St.JOSEPH’S DEGREE COLLEGE
AFFILIATED TO RAYALASEEMA UNIVERSITY, KURNOOL
2017-2018
St. Joseph’s Degree College Sunkesula Road, Kurnool.
CERTIFICATE This is to certify that the bonafide project work “ A STUDY ON CONSUMER BEHAVIOUR TOWARDS MAGGI 2 MINUTE NOODLES” carried out by V.PRASHANT Register No:155011044 Year: 2017-2018 in partial fulfillment of the requirement for the
award of Degree Of Bachelor Of Business ADMINSTRATION From RAYALASEEMA UNIVERSITY, Kurnool.
PRINCIPAL Mr.B.RAJASEKHAR
EXAMINER
Mcom,MBA.
PROJECT GUIDE
DECLARATION CERTIFICATE
I hereby declare that the project report entitled “A STUDY ON BEHAVIOUR TOWARDS TOWARDS MAGGI 2MINUTE NOODLES” CONSUMER CONSUMER BEHAVIOUR
under the guidance of Mr.B.RAJASEKHAR, M.Com,Mba . lecturer in Commerce & Management studies and this is submitted to St.Joseph’s Degree College, Kurnool affiliated to RAYALASEEMA UNIVERSITY, Kurnool and it is drafted by me and is original to my knowledge.
PLACE: KURNOOL
DATE:
V.PRASHANT (B.B.A)
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2017-2018
ACKNOWLEDGEMENT A large number of individuals contributed directly or indirectly on bringing out this project. I am thankful to all of them for their help and encouragement.
I express my sincere gratitude to Miss.Y.SHOWRILLU REDDY garu, Principal of St. Joseph’s Degree College, Kurnool for her excellent inspiration provided.
I express my gratitude to my project guide Mr.B.RAJASEKHAR ,Mcom,Mba ,lecturer in Department of commerce &
management studies for his valuable suggestions and opinions.
I also thank all the lectures of the management department for their valuable suggestions and continuous support for completing this project.
V. PRASHANT (B.B.A)
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2017-2018
PROJECT CERTIFICATE
Mr.V.PRASHANT, a final year B.B.A student of St. Joseph’s Degree College, Kurnool, in partial fulfillment for the award of degree of BACHELOR OF BUSINESS ADMINISTRATION done by him project
entitled “A STUDY ONCONSUMER BEHAVIOUR TOWARDS MAGGI 2 MINUTE NOODLES” under my guidance.
All the details are collected and furnished by him are true and original according to my knowledge.
PLACE : KURNOOL
Mr.B.RAJASEKHAR,Mcom,,Mba DATE :
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CONTENTS
CHAPTER : 1
INTRODUCTION INDUSTRY PROFILE COMPANY PROFILE PRODUCT PROFILE
CONSUMER BEHAVIOUR
OBJECTIVES RESEARCH METHODOLOGY LIMITATIONS
DATA ANALYSIS & INTERPRETATION
FINDINGS&SUGGESTIONS
CHAPTER : 2
CHAPTER : 3
CHAPTER : 4
CHAPTER : 5
CHAPTER : 6 ANNEXURE :
QUESTIONNAIRE BIBILIOGRAPHY
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CHAPTER – 1 1 INTRODUCTION
2017-2018
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INTRODUCTION TO NOODLES
a staple food in many cultures made from unleavened from unleavened dough dough which Noodles are a staple is stretched, extruded, or rolled flat and cut into one of a variety of shapes. While long, thin strips may be the most common, many varieties of noodles are cut into waves, helices, tubes, strings, or shells, or folded over, or cut into other shapes. Noodles are usually cooked in boiling water, sometimes with cooking oil or saltadded. saltadded. They are often pan-fried or deep-fried. Noodles are often served with an accompanying sauce or in a soup. Noodles can be refrigerated for short-term storage, or dried and stored for future use. In American Englis h usage , the word “noodles” is an inclusive term that denotes flour paste product in various shapes. In British English usage it generally a food in the form of long , thin strips of flour paste products. The material composition or geocultural origin must be specifid when discussing noodles.the word derives from the German word “nudel”
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INDUSTRY PROFILE
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NOODLES INDUSTRY PROFILE Indian noodles market (instant noodles) is estimated at INR 1,300 to 1,600 crores (USD 300 – USD USD 350 mn) in 2010. According to estimates, the market is expected to reach INR 3,000 -3,500 crore by 2015 clocking a CAGR of 20%. Maggi (which The market is dominated by instant noodles and nestle’s brand – Maggi was first noodle brand to be introduced in india in mid 1980s). Nestle has virtually dominated the Indian noodle market till now but lately many large FMGG players and retail chains have launched their product in this lucrative space. Urbanization , rising income levels , working couples, interstate migration and changing lifestyle of young India are key drivers for the noodles market . The product was was positioned positioned as meal meal which is filling filling and can be prepared prepared in just just a few minutes , thus offering both convenience and time saving.
TRENDS IN INDIA NOODLE MARKET 1. Increasing competition : competition in instant noodle category has
intensified with players such as Glaxo Smith Kline(Horlicks foodles), ITC (sunfeast Yippee noodles ) , capital foods and Hindustan Unilever launching new product in the market . Private label brands such as Tasty Treat by Future Group (Big Baazar retail chain ) have also been launched an it is expected that many more private label brands may hit the market .
2. New product launches and extensive marketing : All players new or
old have been busy launching new products and marketing campaigns .
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Maggi has Launched an extensive campaign with their new product vegetable multigrain noodles. Tasty Treat increased its variants from two to five . Similarly, foodles is stressing on the health aspect of its products.
3. Stress on health and wellness : As on all other food categories, players
are stressing on health and wellness aspects of their products . Maggi launched Atta noodles and multigrain noodles to customers cus tomers while Glaxo’s
Foodles also stresses on the multigrain aspect of their product.
4. Traditional flavours still dominate: Masala , chicken and tomato are
most popular flavours in the market
primarily consumed in in urban 5. Addressing rural market : Noodles are primarily India and to expand this market companies such as Nestle have introduced small sized and low cost products to address the demand of rural market . The success of this effort is still to be seen.
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COMPANY PROFILE
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HISTORY OF NESTLE
The history of Nestlé began in Vevey, Switzerland, in1867 when founder Henri Nestlé created one one of the first first infant infant foods in response response to the the need for a healthy and affordable product to serve as an alternative for mothers who could not breastfeed their their babies. He called his product Farine Farine Lactée Henri Nestlé.
Within a few years, the Farine Lactée product product was marketed in Europe. Nestlé called his company Société Farine Lactée Henri Nestlé. In 1874, Nestlé developed its condensed milk product, to contend with the Anglo-Swiss Condensed Milk Company, a competitor that was producing cheese, instant formulas and had opened Europe’s first sweetened condensed milk factory in Cham, Switzerland, to
market the first condensed milk, MILKMAID.
The two companies merged in 1905, the year after Nestlé added chocolate to its line of foods. The newly formed Nestlé and Anglo- Swiss Milk Company had factories in the United States, Britain, Spain and Germany. Soon the company was manufacturing in Australia with warehouses in Singapore, Hong Kong and Bombay. Most production however still took place in Europe.
The start of World War I made it difficult for Nestlé to buy raw ingredients and distribute products. Fresh milk was scarce in Europe, and factories had to sell
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milk for the public need instead of using it as an ingredient in foods. Nestlé purchased several several factories factories in the U.S. U.S. to keep up with the the increasing increasing demand for condensed milk and dairy products via government contracts. The company’s production doubled by the end of the war.
When fresh milk became available again after the war, Nestlé suffered and slipped into debt. The price of ingredients had increased, the economy had slowed and exchange rates deteriorated because of the war. An expert banker helped Nestlé find ways to reduce its debt. By the 1920s Nestlé was creating new chocolate and powdered beverage products. products. Adding to the product line once again, Nestlé developed Nescafé in the 1930s and Nestea followed. Nescafé, a soluble soluble powder, revolutionized revolutionized coffee drinking drinking and became became an instant hit. With the onset of the Second World War, profits plummeted. Switzerland was neutral in the war and became increasingly isolated in Europe. Because of distribution problems in Europe and Asia, Nestlé opened factories in developing developing countries in Latin America. Production increased dramatically after a fter America entered the war and Nescafé became a main beverage for the American soldiers in Europe and Asia. Total sales increased by $125 million from 1938 to 1945.
After 1945, Nestlé continued to prosper, merging with Alimentana S.A., a company that manufactured soups and seasonings, in 1947. In the coming years, Nestlé acquired Cross & Blackwell, Findus frozen foods, and Libby’s fruit juices. Nescafé instant instant coffee coffee sales quadrupled quadrupled from from 1960 1960 to 1974, 1974, and the the new technology of freeze drying allowed the company to create a new kind of instant coffee, which they named Taster’s Choice.
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Expanding its product product line outside of the food market, Nestlé became a major stockholder in L’Oréal cosmetics in 1974. Soon after, the company suffered
with increasing oil prices and the slowing growth in industrialized countries. Foreign exchange rates decreased, in turn reducing the value of the sterling pound, dollar and franc. Prices of coffee beans beans and cocoa cocoa rose radically, radically, presenting further problems problems for Nestlé. The company decided to venture venture into the pharmaceutical industry by acquiring acquiring Alcon Laboratories, Laboratories, Inc. Inc.
By the 1980s, in one of the largest takeovers at that time, Nestlé bought Carnation for $3 billion. International trade barriers diminished in the 1990s, opening trade with Eastern parts of Europe and China. In the 1990s, Nestlé acquired San Pellegrino, and Spillers Petfoods of the UK. With the acquisition of Ralston Purina in 2002, the Nestlé owned pet care businesses joined to form the industry leader Nestlé Purina PetCare
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MAIN BRANDS
BEVERAGES :
Nescafe , Sunrise Sunrise Premium , Sunrise Special Special , Sunrise Extra Extra , Teamate , Milo.
MILK PRODUCTS :
Lactogen , Nestogen , Nan , Nestle Milk ,Dhai, Everyday Ghee, Butter. Butter.
WEANING CEREALS :
Cerelac, Nestum , Growing Up Milk.
CULINARY PRODUCTS :
Maggi soup, Maggi noodles, Maggi cubes, Maggi Pickles
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CHOCOLATES :
Kitkat , Milky Bar, Munch , Bar One ,Classic , Chaco Stick , Milky Bar Chaco.
CONFECTIONERY :
Polo , Eclairs , Milky bar Eclairs, Toffo , Fruitps , Splash , Twins , Chews, Soothers.
DESERT MIX :
MILk Maid, GulabJamun , KesarKulfi.
MINERAL WATER :
Pure life. SPECIALLY IMPORTS :
Fox’s , Sasso , After Eight , Nesquick , Pellignins, Perrier,
Nescafe Gold
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PRODUCT PROFILE
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MAGGI 2-Minute Noodles Brand MAGGI has started “Simply Good” initiative, in line with Nestlé’s global commitment which is firmly embedded in our Purpose and Values which is to enhance quality of life and contribute to a healthier future. In India the Simply Good journey has started with with everyone’s favourite MAGGI 2-Minute Masala Noodlesfortified with iron which will now provide consumers 15% of their daily Iron requirement. Iron deficiency is one of the leading micronutrient deficiencies in our country.
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MAGGI PRODUCT PROFILE
Type
-
Aktiengesellschaft; subsidiary Aktiengesellschaft; subsidiary of NESTLE
Industry
:
Food
Founded
:
1890
Founder(s)
:
Julius Maggi
Headquarters
: Cham, Switzerland
Key people
: Alain Pedersen
instant noodles manufactured by Nestlé. by Nestlé. The The brand Maggi noodles is a brand of instant is popular in Australia, in Australia, India, India, South South Africa, Brazil, Africa, Brazil, New New Zealand, Brunei, Zealand, Brunei, Malaysia, Malaysia, Singapore, Singapore, Sri Sri Lanka, Bangladesh Lanka, Bangladesh,Pakistan, ,Pakistan, Fiji Fiji and the Philippines. the Philippines. In In several countries, it is also known as "maggi mee" (mee is Indonesian/Malay/Hokkien for noodles). Maggi noodles are part of the Maggi the Maggi family, a Nestlé brand of instant soups, stocks, and noodles. In Malaysia, In Malaysia, there there are fried noodles made from maggi noodles known as Maggi goreng. Maggi noodles recently introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', MSG', 'Less Salt', and 'No Trans 'No Trans fat'. fat'. A wholewheat flour based noodle variation marketed by the name name "Vegetable "Vegetable Atta Noodles" Noodles " has been introduced in India.
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Following are Range of Maggi Products:-
Noodles :-
MAGGI noodles is one of the largest and most loved food brands that defines Instant Noodles in India.
Continuing to spread joy as it has done for the last 25 years, your favourite MAGGI Noodles is as tasty as ever and even provide essential nutrients for all age group.with the goodness of protein and calcium ,MAGGI Noodles is available in 4 delectable flavours – MASALA MASALA , CHICKEN-TOMATOCHICKEN-TOMATO-and and CURRY.
Sauces:-
MAGGI Sauces have been in integral part of the India consumers household for decades now.
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To carter to the diverse Indian palate ,MAGGI has a host of variants like :
The quintessential Rich Tomato Ketchup and Rich Tomato sauces (no onion no garlic) The unique Hot & SweetTomato Chilli sauces and oriental chilli garlic sauces the Indian style tomato chatpat sauces maggi maggi pichku-pichkoo is a small pack which makes makes MAGGI tomato tomato ketchup affordable to a host host of new consumers . and now , MAGGI makes the delight “bigger”by introducing a
badapichkoo, badapichkoo, which is a large tomato tomato ketchup ketchup pack which which ensures ensures that the fun goes on and on.
The growing popularity of asian in the united states has given rise to an array of convenient new food products that makes preparing authentic Asian cuisine easier than ever before .
MAGGI is also an ingredient deeply – rooted rooted in traditional cooking throughout latin American and the caribbean , due to its convenience and a wide range of products , MAGGI has been passed down from generation to generation as the secret to enlivening enlivening any dish with that special latino flavour .
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When looking for helpful meal ideas to bring to your table , Maggi will help you enhances any dish by adding a savory authentic taste.
MAGGI has a vast product product range . Some Some of the products products of maggi are worldwide known like maggi noodles and maggi soup while there are also some products of maggi like like maggibhuna maggibhuna masala which are not not much known known as compare to other products of maggi
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CHAPTER – 2 CONSUMER BEHAVIOUR
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CONSUMER BEHAVIOUR
Consumer orientation stems from the company’s adoption and
implementation of the marketing concept – a a philosophy of every business unit which has triple implications namely :
1) The victory of any business unit rests on consumers who are willing to accept and play for the product or services.
2) The firm must be aware of what the market want well in advance of production production and
3) Consumer wants must be monitored continuously for assured success over competitors .
The consumer are the arbiters of fortune in business in highly competitive Economics system , the success , survival and growth of firm warrants accurate knowledge knowledge about – the the consumer is the crucial task of every marketing manager. DEFINITION :
Professor walter C.G and professor paul G.W it is “ the process where where
by individual individual decide whether , what what , when , where , how and from whom to purchase goods and services.
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STEPS IN CONSUMER BUYING PROCESS
The following are the five steps generally followed by the consumer while buying a product .
1) Need recognition :
Need recognition recognition is the awareness awareness of the want or a desire or a consumption problem with out whose satisfaction the consumer feels restless and tension – charged charged .
2) Information search :
Consumer interested is indicated in the consumer’s willingness to speak
further information about the product or service . since there are varieties of product and he seeks to have maximum satisfaction , he searches relevant information .
3) Evaluation and intension :
The evaluation stage is the stage of mental trial of the produce or a service.
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4) Purchase Decision :
decision to purchase implies consumer consumer commitment for a produce or a service . practically , it is the last stage in the buying process process because , it completes the exchange process.
5) Post Purchasing Reaction :
The post purchase experience may be a set of positive or negative feeling. Positive feeling or satisfaction will result is repeat sales or at least recommending recommending the product or services to others : on the other hand , dissatisfaction dissatisfaction or negative feeling creating anxiety and doubts .
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CHAPTER – 3 OBJECTIVES
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OBJECTIVES 1) To know consumer’s behaviour towards maggi 2 minute noodles 2) To find out level of satisfaction of the consumer towards maggi 2minute noodles. 3) To know the consumers perception regarding the price of maggi noodles 4) To understand the stimulus magi noodles as a brand on consumer mind set . 5) To understand the perception of the people about maggi.
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RESERARCH METHODOLOGY
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RESEARCH METHODOLOGY “ To collect the information , marketing research is taken into consideration .marketing research has been define as”The Systematic gathering and services from producer to the consumer”. DATA SOURCES :
There are two sources of collection data: 1) Primary sources 2) Secondary source In the survey being conducted both primary and secondary sources of data has been in collection of relevant information. Primary and Secondary Sources :
Researchers need to consider the sources on which to base and confirm their research and findings. They have a choice between primary data and secondary sources and the use of both, which is termed triangulation, or dual methodology. Primary data is the data collected by the researcher themselves, i.e. 1. interview 2. observation 3. action research 4. case studies 5. life histories 6. questionnaires 7. ethnographic ethnographic research 8. longitudinal studies
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Secondary sources are data that already exists 1. Previous research 2. Official statistics 3. Mass media products 4. Diaries 5. Letters 6. Government reports 7. Web information 8. Historical data and information
APPROACH SURVEY :
Survey is best suited for the descriptive research . They are undertaken to learn about peoples’s knowledge , beliefs , preferences and satisfaction.
INSTRUMENT :
Questionaire :
This consist of a set of questions presented to respondents for their answers .Questionaires .Questionaires need to be carefully developed and tested before using it for data collection.
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FORM OF INSTRUMENT
Closed ended questions :
The form used here is closed ended question with all the possible answer to make the respondents feel comfortable.
Open ended question are useful in knowing the ideas of the respondents in their own words. Types of questions asked:
A question offering two answer choices Multiple choice : A question offering three or more choices.
Rating Scale :
A scale rates some attributes from excellent to poor
Sample : The sample size selected is 100
Sampling procedure :
The procedure is simple random sampling . Ever member of the population has an equal chance of selection .
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LIMITATIONS
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LIMITATIONS
Through ever effort has been made the project study comprensive there has been limitations. limitations.
1) The study restricts to Kurnool city only. 2) Sample size of 50 respondents has been taken which is too small to generalize trend. 3) Research time was limited so in depth analysis could not be done 4) The method used in this project are random sampling method and results obtained may not be fully accurate and reliable
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CHAPTER – 4
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DATA ANALYSIS & INTERPRETATION
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TABLE SHOWING THE TYPE OF FOOD PREFERRED BY CONSUMERS
Types
No. Of respondents
Percentage
Fast food
14
14%
Homemade food
76
76%
Packed food
4
4%
Ready made food
6
6%
Inference:-
From the above table , it is clear that 14% of consumers preferred” fast food” 76% of comsumers preferred” homemade food” 4% of consumers preferred” packed food” 6% of consumers preferred” ready made food”
Source : questionnaire
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GRAPH SHOWING THE TYPE OF FOOD PREFERRED BY CONSUMERS
preference 4%
6%
13%
fast food homemade food packed food 76%
ready made food
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TABLE SHOWING THE TYPE OF FAST FOOD PREFERRED BY CONSUMERS
Types
No . of respondents
Percentage
In fast food center
30
30%
Homemade fast food
70
70%
Inference:-
From the above table it is clear that 30% of consumer preferred towards in fast food centers 70% of consumers preferred towards homemade fast food
Source : questionnaire
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GRAPH SHOWING THE TYPE OF FAST FOOD PREFERRED BY CONSUMERS
peference
30%
fast food Center Home made fast food 70%
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TABLE SHOWING THE DIFFERENT BRANDS OF NOODLES PREFERRED BY CONSUMERS
Brands
No.of respondents
percentage
Maggi
62
62%
Yippee
28
28%
Horlicks
4
4%
Top ramen
6
6%
Inference :
From the above table, it is clear that 62% of market occupied by Maggi 28% of market occupied by Yippee But only 4% and 6% of market occupied horlicks and top ramen
Source : Questionnaire
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GRAPH SHOWING THE DIFFERENT BRANDS OF NOODLES PREFERRED BY CONSUMERS
BRAND
100% 80%
62%
60%
28%
40% 20%
4%
6%
0%
Maggi
Yippee
Horlicks
Top ramen
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TABLE SHOWING THAT VARIOUS RESPONDENTS USING DEFFERENT VARIETIES OF MAGGI NOODLES
Percentage
Varieties
No .of respondents
Vegetable atta noodles
40
40%
2 minute noodles
44
44%
Hungroo noodles
2
0.5%
Chicken noodles
14
7.5%
Inference :
From the above table ,it is clear that 40% of respondents respondents using vegetable atta noodles 44% of respondents using 2 minutes noodles 0.5 % and 7.5% of respondents are using chicken and hungroo noodle Source : Questionnaire Questionnaire
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GRAPH SHOWING THAT VARIOUS RESPONDENTS USING DEFFERENT VARIETIES OF MAGGI NOODLES
varieties of maggi noodles varieties of maggi noodles
100%
80% 60%
40%
44%
40% 20%
0.50%
7.50%
0%
vegetable atta nooldes
2 minute noodles
hungroo noodles
chicken noodles
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TABLE SHOWING THE CONSUMERS PERCEPTION TOWARDS MAGGI PRODUCTS Good for health
10%
Ready to eat
32%
Junk food tasty
30%
Fun eating
28%
Inference:
From the above table ,it is clear that 10% of consumers perception about maggi products are Good for health 32% of consumers perception about maggi products are Ready to eat 30% of consumers perception about maggi products are Junk food tasty 28% of consumers perception about maggi products are Fun eating
Source: Questionnaire
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GRAPH SHOWING THE CONSUMERS PERCEPTION TOWARDS MAGGI PRODUCTS
perception
100% 80% 60% 32%
40% 20%
30%
28%
10%
0% Good for health
ready to eat
junk food
fun eating
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TABLE SHOWING THAT HOW FREQUENTLY FREQUENTLY CONSUMERS BUY MAGGI
2 MINUTE NOODLES
Daily
5%
Rarely
34%
Once a week
39%
Once a month
22%
Inference:
From the above table,it is clear that 5% of consumers purchasing Maggi 2 minute noodes ‘ Daily,
34% of consumers purchasing Maggi 2 minute noodles ‘Rarely, 39% of consumers purchasing Maggi 2 minute noodles ‘Once a week, 22% of consumers purchasing Maggi 2 minute noodles ‘ Once a month.
Questionnaire Source : Questionnaire
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GRAPH SHOWING THAT HOW FREQUENTLY CONSUMERS BUY MAGGI
2 MINUTE NOODLES :
100% 80% 60%
34%
40%
39% 22%
20%
5%
0%
Daily
Rarely
Once a week Once a month
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TABLE SHOWING SHOWING THE CONSUMERS PERCEPTION TOWARDS MAGGI NOODLES AS A HEALTHY PRODUCT
YES
52%
NO
48%
Inference :
From the above table it is clear that 52% of consumers opinion that Maggi noodles is healthy product 48% of consumers opinion that Maggi noodles is not healthy product
Source : Questionnaire
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GRAPH SHOWING SHOWING THE CONSUMERS PERCEPTION TOWARDS MAGGI NOODLES AS A HEALTHY PRODUCT
Yes
48%
No
52%
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TABLE SHOWING THE PERIOD OF CONSUMPTION
Period
Percentage
When you hungry
28%
Evening as snacks
58%
Break fast
14%
Dinner
0%
Inference :
From the above table ,it is clear that 28% of respondents takes as when they Hungry, 58% of respondents takes as evening as Snacks, 14% of respondents takes as Break fast , so there is no one takes as Dinner.
Source : Questionnaire
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GRAPH SHOWING THE PERIOD OF CONSUMPTION
100% 90% 80% 70%
s t n e d n o p s e R
60% 50% 40% 30% 20% 10% 0%
period of consumption
When you hungry
Evening as snacks
Break fast
Dinner
2 8%
58 %
1 4%
0%
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TABLE SHOWING THE FACTORS INFLUENCING CONSUMERS TO PURCHASE MAGGI NOODLES
Factors
No. Of respondents
percentage
Moderate price
6
6%
Availability Availabilit y
8
8%
Easy to cook
80
80%
Brand image
6
6%
Inference :
From the above table , it is clear that 6% of respondents influenced by Moderate price 8% of respondents influenced by Availability 80% of respondents influenced by Easy to cook 6% of respondents respondents influenced by Brand image
Source : Questionnaire
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GRAPH SHOWING THE FACTORS INFLUENCING CONSUMERS TO PURCHASE MAGGI NOODLES
Factors 6%
6% 8%
80%
moderate
availability
easy to cook
brand image
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TABLE SHOWING THE CONSUMERS VIEW REGARDING PRICE
Price
No .of respondents
Percentage
Very high
6
6%
High
10
10%
Reasonable
74
74%
Low
10
10%
Inference :
From the above table it is clear that , 6% of respondents feel Very high , 10% of respondents feel High , 74% of respondents feel Reasonable , 10% of respondents feel Low.
Source : Questionnaire
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GRAPH SHOWING THE CONSUMERS VIEW REGARDING PRICE
Price Values
74%
6%
10% 10%
very high
high reasonable
low
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TABLE SHOWING THE CONSUMERS LEVEL OF SATISFACTION TOWARDS MAGGI
2 MINUTE
NOODLES
Level of satisfaction
No .of respondents
percentage
Excellent
14
14%
Good
46
46%
Satisfied
34
34%
Not satisfied satisfied
6
6%
Inference :
From the above table it is clear that , 14% of respondents says that Excellent , 46% is Good , 34% is satisfied, 6% are not satisfied towards maggi 2 minute noodles
Source : Questionnaire
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GRAPH SHOWING THE CONSUMERS LEVEL OF SATISFACTION TOWARDS MAGGI 2 MINUTE NOODLES
LEVEL OF SATISFACTION excellent
good
satisfied
not satisfied
6% 14%
34%
46%
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TABLE SHOWING THE CONSUMERS USING OTHER PRODUCTS OF NESTLE
Yes
80%
No
20%
Inference :
From the above table it is clear that ,
80% of respondents using other products of Nestle , 20% of respondents are not using other products of Nestle.
Source : Questionnaire
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GRAPH SHOWING THE CONSUMERS USING OTHER PRODUCTS OF NESTLE
No 20%
Yes 80%
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CHAPTER- 5
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FINDINGS AND SUGGESTIONS
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FINDINGS
From the study it is evident that majority of respondents prefer home made fast food.
From the study it is evident that majority of respondents use brand of maggi.
From the study it is evident that majority of respondents feel easy to cook.
From the study it is evident that majority of respondents using other products of Nestle.
People are very satisfied price of the maggi noodles
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Suggestions
To increase the quality of masala and increase the size of the product .
Give more adds (or) advertisements for the product
Decrease the price and increase the quality .
To bring more variable flavours .
Maggi has to increase the varieties of ingrediants to attract various types of customers .
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CHAPTER – 6
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QUESTIONNAIRE
2017-2018
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Questionnaire Hello , I am v.prashant currently studying final BBA in St. joseph’s degree college , doing project
on“consumer behaviour towards maggi 2minutes noodles” . I request you to give your valuable
opinion on the product by filling the questionnaire.
NAME
:
AGE
:
Gender
:
OCCUPATION
:
1) Which type of food do you prefer to eat ?
a)Fast food
b)Homemade food
c)Packed food
d)Ready made food
2) If you like to eat fast food which one do you prefer to eat?
a)In fast food center
b)Home made fast food
3) If you like home made fast food which one do you prefer?
a)Noodles
b) Masala oats
c)Pasta
d)Mcain
4) If you prefer noodles which brand do you like most?
a)Maggi noodles
b)Yippee noodles
c)Horlicks noodles
d)Top rammen
5) If you like maggi noodles which type of it do you like ?
a)Vegetable atta noodles b)2 minutes noodles
c)Hungroo noodles
d)Chicken noodles
6) What comes first in your mind when you hear the word Maggi ? a)Noodles
b) Fast food
c)Snacks
d)None of these
Project Report
2017-2018
7) How do you perceive Maggi products?
a)Good for health b)Ready to eat
c)Junk food Tasty
d) Fun eating
8) How frequently do you buy maggi 2 minute noodles?
a)Daily
b)Rarely
c)Once a week
d)Once a month
9) Do you you perceive Maggi noodles as a healthy product?
a)Yes
b)No
10) When do you like to eat maggi 2 minutes noodles ?
a)When you hungry
b)Evening times
c)Breakfast
d)Dinner
11) What factors influence you to purchase maggi noodles again & again?
a)Moderate price
b)Availability
c)Easy to cook
d)Brand image
12) How do you you feel about price of the product ?
a)Very high
b) High
c) Reasonable
d) Low
13) Rate your your satisfaction levels ?
a)Excellent
b)good
14) Are you using any product of NESTLE ?
a) Yes
b) No
15) Give your valuable suggestions if any :
c)Satisfied
d) Not satisfied
Project Report
BIBLIOGRAPHY
2017-2018
Project Report
2017-2018
BIBLIOGRAPHY
Marketing management
- Philip kotler
Company website
- www.nestle.com
Other websites
- https://en.wikipedia.org/wiki/Maggi