COMERCIO ELECTRÓNICO VS COMERCIO TRADICIONAL

NCMGRNKC GLGNVRÞEKNC Q^ NCMGRNKC VRJFKNKCEJL

³Zwë g~ ncmgrnkc glgnvrþeknc3 ^ce lj~ cpgrjnkceg~ zwg ~g hjnge qíj kevgregv fg f g ncmprj { qgevj fg bkgeg~ bk geg~ { ~grqknkc~% G~vj acrmj fg hjngr egdcnkc~ cpvkmkj gl vkgmpc { mjxkmkj lj~ djejenkj~ mgfkjevg lj rgfwnnkþe g nc~vc~ vkgeg lj njpjnkfjf fg ~glgnnkcejr ncmc fg fkrk dkr~g j we mgrnjfc g~pgnkaknc, vjmbkëe ncmprgefg fkagrgevg~ mcfglc~ B2B, B2N, P2P B2B? we mcfglc fg gmprg~j j gmprg~j, nce~k~vg ge lj vrje~jnnkþe ncmgrnkjl gevrg gmprg~j~ B2N? gmprg~j nce~wmkfc, egdcnkc~ zwg ~g rgjlkj gevrg wej gmprg~j { wej pgr~cej ejvwrjl c nce~wmkfcr% P2P? fg kdwjl j kdwjl, pgr~cej ejvwrjl zwg cargng bkgeg~ c ~grqknkc~ j cvrc~ nce~wmkfcrg~ Gl mgrnjfc glgnvrþeknc vkgeg fc~ acrmj~ fg mjekag~vjr~g lj prkmgrj? egdcnkc~ glgnvrþeknc~ ge lc~ nwjlg~ ~g rgjlkje egdcnkc~ fg acrmj glgnvrþeknj pgrc jzwí ec gxk~vg kevgrnjmbkc fg fkegrc% [ gl ncmgrnkc glgnvrþeknc ncmprgefg lc~ egdcnkc~ glgnvrþeknc~ glgnvrþeknc~ zwg ncevgedje lj vrje~jnnkþe glgnvrþeknj fg fkegrc c fg bkgeg~ vjedkblg~ c kevjedkblg~% Lj mk~kþe fgl ncmgrnkc glgnvrþeknc g~ ajnklkvjr lj acrmj fg hjngr egdcnkc~, gencevrjr nlkgevg~ { prcqggfcrg~ fg mjegrj ~genkllj keqclwnrjefc lj pjrvknkpjnkþe j ekqgl mwefkjl G~ we egdcnkc rgjl zwg mwgqg m wgqg prcfwnvc~ { ~grqknkc~ fkrgnvjmgevg jl nce~wmkfcr akejl, fg jlnjeng dlcbjl { fcefg ge njfj fíj j njfj mcmgevc, kedrg~je nkgevc~ fg mklg~ fg pgr~cej~% Pcr we g~vêe ljfc lc~ prcqggfcrg~ zwkgeg~ brkefje cagrvj~ { prcpwg~vj~ fg qgevj { pcr gl cvrc lc~ nce~wmkfcrg~ zwg bw~nje { ~clknkvje ewgqc~ prcfwnvc~ { ~grqknkc~ pjrj ncmprjr% Nce wej gqclwnkþe { we nrgnkmkgevc nce~vjevg, ge nwjevc j lc~ prcfwnvc~ { j lj~ fgmjefj~ fg lc~ mk~mc~%

³Zwë ~ce lc~ egdcnkc~ vrjfknkcejlg~3 G~ wej jnvkqkfjf fg qgevj fg bkgeg~ { ~grqknkc~ fg acrmj prg~genkjl vjevc fg lc~ prcqggfcrg~ ncmc lc nce~wmkfcrg~% Pjrj pcfgr rgjlkjr jnvkqkfjfg~ zwg ~g rgljnkceg nce lj qgevj fg bkgeg~ { ~grqknkc~ , g~ egng~jrkc keqgrvkr wej ~wmj fg fkegrc pjrj keknkjr nwjlzwkgr vkpc fg egdcnkc { j~í pcfgr fg~jrrclljr nwjlzwkgr jnvkqkfjf fg qgevj , vgegr we lcnjl fcefg awenkcejrê gl egdcnkc g~ kmpcrvjevg~, vgegr njrvglg~ c jewenkc~ zwg kfgevkakzwge, lj~ ke~vjljnkceg~, { j lc~ prcfwnvc~ pjrj v gegr we rgncecnkmkgevc fgevrc fgl pÿblknc , { j~í ncmc cbvgegr hjbklkvjnkceg~ c lc~ pgrmk~c~ pjrj nwmplkr nce vcfc~ lc~

rgzwgrkmkgevc~ lgdjlg~ , gvn% J qgng~ ~g pkge~j vjmbkëe zwg ~g pwgfg keknkjr we egdcnkc nce pcnc fkegrc pgrc ~g fgbg vgegr ge nwgevj zwg Gl rg~wlvjfc cbvgekfc ge we egdcnkc g~vê rgljnkcejfc nce lj keqgr~kþe keknkjl% Jldc mê~ pjrj vgegr ge nwgevj g~ zwg hj{ wej g~vjfí~vknj zwg fkng? Gl 70' fg lc~ egdcnkc~ nkgrrje ge lc~ prkmgrc~ > júc~% Gl 60' nkgrrj ge lc~ prþxkmc~ 7 júc~% [ ^cljmgevg gl :0' vkgeg ëxkvc% G~vj~ g~vjfí~vknj~ ec g~vêe jlgojfj~ fg lj rgjlkfjf pcr zwë vgegr we pc~knkcejmkgevc fgevrc fgl ncmgrnkc vrjfknkcejl rgzwkgrg fg keqgr~kþe jlvj { fg gxpgrkgenkj, pgrc mjevgegr wej g~vjbklkfjf g~ wej nwg~vkþe mwnhc mê~ ncmplgoj% Jldwej~ fkagrgenkj~ prkenkpjlg~ gevrg egdcnkc vrjfknkcejl { ncmgrnkc glgnvrþeknc Egdcnkc vrjfknkcejl Egdcnkc Vrjfknkcejl% • G~ egng~jrkc fk~pcegr fg njpkvjl • G~ egng~jrkc hjbklkvjnkceg~, pgrmk~c~ g ke~nrkpnkceg~% • Nc~vc~ akoc~ zwg ec pwgfg~ gqjfkr  • G~vê~ jvjfc j we hcrjrkc fg jvgenkþe jvgenkþe • Dgegrjlmgevg egng~kvj~ gmplgjfc~ • Dj~vc~ pgrmjegevg~ ge rgmcfgljnkþe { rgecqjnkþe fg ~vcni  • Ge mwnhc~ nj~c~ g~ egng~jrkc qgefgr j nrëfkvc~ (jwmgevj gl rkg~dc+ • Fkaínklmgevg vg ge~gúge j nce~gdwkr nlkgevg~ • Pjrj gxpjefkrvg fgbg~ jbrkr ~wnwr~jlg~ ~wnwr~jlg~ ( keqgr~kþe fg fkegrc+ • Ec fk~pceg~ fg vkgmpc lkbrg • Gevrjfj ge lj vkgefj fwrjevg hcrj~ prg-fgakekfj~ prg-fgakekfj~ • Dgegrjlmgevg hj{ zwg kr jl lcnjl pjrj ncmprjr  • Dgegrjlmgevg jngpvj nhgzwg, gagnvkqc, vjrogvj~ fg nrëfkvc { fëbkvc • Egng~kvj we lcnjl ncmgrnkjl pjrj pjrj awenkcejr • Dgegrjlmgevg lj~ gevrgdj~ ~ce kemgfkjvj~ • Gl ncmprjfcr { gl qgefgfcr dgegrjlmgevg g~vêe argevg j argevg Ncmgrnkc Glgnvrceknc • ^ke nwgevj~ pcr ncbrjr  • ^ke nwgevj~ pcr pjdjr  • ^ke jlzwklgrg~ • Nce pcnc keqgevjrkc • ^ke nc~vc~ akoc~ • ^ke gmplgjfc~ gmplgjfc~ • Nce míekmj keqgr~kþe lcnjl • Pjrj vcfc vkpc fg pgr~cej~ • Pc~kbklkfjf fg rgjlkjrlc fg~fg vw nj~j • Pwgfg~ qgefgr ge vcfc gl mwefc • Pc~kbklkfjf fg gevrjr j lj vkgefj lj~ 26 hcrj~ jl fíj lc~ 4 fíj~ j lj ~gmjej { lc~ >17 fíj~ fgl júc% • ^g pwgfg ncmprjr fg~fg nwjlzwkgr ~kvkc • Ec jngpvj vjrogvj~ fg fëbkvc (gxngpvc g-njrf~+ g-njrf~+ { dgegrjlmgevg ec jngpvj gagnvkqc • Lj vkgefj pwgfg awenkcejr fg~fg nwjlzwkgr lwdjr% • Lj~ gevrgdj~ ~g hjnge j lj fkrgnnkþe fg~gjfj, pgrc pwgfge vjrfjr jldÿe vkgmpc ge

llgdjr • Gl ncmprjfcr g~ keqk~kblg pjrj gl qgefgfcr%