UNIVERSIDAD NACIONAL OPEN AND DISTANCE - UNAD Technology valuation and negotiation Step 2 - Unit 2. Analyze main actors and concepts to consider in a technology negotiation
Tutor: Karla Nathalia Triana
Prepared by member of the group 212032_2: Juan Carlos Alba Soto – Cod. 12.524.277
La Jagua de Ibirico, Cesar October 09, 2017
INTRODUCTION
Copyright and rights of patents constitute one of the main intellectual property rights, whose objective is to solve a series of conflicts of interest that originate between the authors of the intellectual creations, the publishers and other intermediaries that distribute them and the consuming public. Today both terms have been converging to the point where the law recognizes the author of an intellectual or artistic work as well as a technological inves- tment, food chemistry, etc., to authorize its use and reproduction and to participate in the benefits it generates .
How feas ible is it for companies in developing countries to protect the rig hts of their inventions , is it an opportunity or a threat? Patent protection is one of the most important ways of safeguarding business assets. Patents offer the unparalleled opportunity to start with career advancement in the market. Thanks to patent protection, companies in developing countries will be able to overcome all the difficulties inherent in perfecting their new technology, improving it and finalizing its distribution, before competitors start to start up. But what is even more important is that patents prevent the upstarts from opening a hole and seizing their market. Patent protection prevents competitors from producing, using, selling, offering for sale or importing the technology in a country or countries in which the companies have obtained patent rights. Enjoyment of that kind of exclusivity is invaluable, particularly when a technology vital to such companies is at stake . A key point about the legal protection of intellectual property is that it converts intangible assets into exclusive property rights, albeit for a limited period of time. Thanks to this, your SME can claim title to their intangible assets and exploit them to the maximum. In summary, the protection of intellectual property makes intangible assets somewhat more tangible by converting them into valuable and exclusive assets that can often be traded in the market which become an advantage in developing countries.
By establishing a business culture in which intellectual property assets are identified, cultivated and used strategically, the company can increase its revenues, gain some advantage over its competitors and position itself advantageously in the market; these strategies can lead to an increase in the commercial value of your SME
CONCLUSIONS
In our days, creation must be defended first of all against the commercial interests that detract from it. Copyright, in particular, should be defended and saved from the deformation that has been caused in it by commercial interests.
At present, and after an apparent defense of authors' rights, business interests add creators, governments and society in general, to the strengthening of legislation, the elimination or reduction of exceptions and limitations and the use of a number each protection measures and restrictive licensing.
Despite the decades spent in debates, consultations and studies, little progress has been made in a specific regulation that protects traditional cultural expressions, defending it from illegitimate uses and plunder and helps to preserve it.
The space for free creation must be guaranteed and this is a very important way to protect it, to encourage it, to be successful and economically speaking, and thus to participate effectively in the market.
BIBLIOGRAPHIC REFERENCES
Giordano- Coltart*, J., Calkins, C. (May 1, 2009). Practitioner’s Section Patent License Negotiation: Best Practices. Journal of Business Chemistry. Retrieved from: http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=buh&A N=39878183&lang=es&site=eds-live Murray, Ruggiero Jr (April 1, 2015). The laws of trading technology: Patents define the field. Futures: News, Analysis & Strategies for Futures, Options & Derivatives
Traders.
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from:http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=f5h&AN =109025893&lang=es&site=eds-live Chen, Y., Bharadwaj, A., & Goh, K. Y. (2017). An Empirical Analysis of Intellectual Property Rights Sharing in Software Development Outsourcing. MIS Quarterly, 41(1).
Retrieved
from:http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=edselc& AN=edselc.2-52.0-85016330247&lang=es&site=eds-live Lichtenthaler, U. (2007). The drivers of technology licensing: An industry comparison. California
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