CAFĔ PARADISE “YOUR BEST BUDDY”
BUSINESS DESCRIPTION Café Paradise is a coee bar for coee addicts, a dreamland to every person who escape the busy and stressful life, a place of friendship and a reading area all all at the same time. Café Paradise Paradise will oer oer the best coee ever ever that will be complimented with pastries and books including wi where customers can read and enjoy their stay and visit.
MISSION he mission of the business is to oer the nest selection of coees, satisfy cust custom omer er!s !s need needs s and and want wants s for for high high "ual "ualit ity y of coe coee, e, deli delici ciou ous s and and nutritious pastries and e#cellent service and make its best eort to create a uni"ue place where customers can sociali$e with each other in a comfortable and and rela# ela#in ing g envi envirronme onment nt.. %e will will be in the the busi busine ness ss of help helpin ing g our our customers to relieve their daily stresses by providing piece of mind through great ambience, convinient location, friendly customer service, s ervice, and products products of consistently high "uality.
VISION he business! vision is to be the Cafe preference preference for uguegarao uguegarao City!s shopping customers and students.
PRODUCTS AND SERVICES he main activity of the company is the operation of a coee shop. &usiness activities include purchasing, purchasing, storing, preparing, preparing, selling and serving pastries, small salads and sandwiches to our valued customers. %e e#pect to serve ',()) and above customers *dine+in and take+out per month. -ur main point of dierentiation from other coee shops in the area is that we serve fresh, light and healty products each day as well as develop new menu items to meet the changing needs and tastes of people who care about what they drink and eat. he high "uality of coee that simply oers good value for money at highly competitive prices. he menu oerings oerings will be supplemented supplemented by free books and maga$ines that customers can read inside the coee bar including browsing in the internet through wi. he menu of the coee bar will be built around espresso+based coee drinks such as lattes, mochas, cappucinos, etc. ach of these coee beverages is based on a shot of espresso, which is prepared in the espresso machine by forcing heated water through ground coee at high pressure, such espresso shots are combined with steamed milk and/or other additives like cocoa, caramel, etc.
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he coee bar is open 12 hours from 3unday to 4onday. he coee bar comfortably seats '5 persons. he chart below outline the total market potential 6in number of customers7
Market Analysis
-8ce workers 3tudents/9aculty eenagers -thers
STARTUP BUD!ET MONT"#Y E$PENSES 3alaries and wages ;ent/lease elivery e#pense 3upplies elephone -ther utilities6electric, gas,etc.7 ?nsurance 4aintenance @egal and Professional Costs 4iscellaneous
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PRO%ECTED MONT"#Y E$PENSES :),))) 0),))) (,))) 0,))) (),))) 0,))) '),))) ()) (,))) 1),))) (,)))
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SA#ES ANA#YSIS AND FORECAST -ur sales analysis has revealed that we can e#pect an average of '()) and above customers per month. -ur sales forecast is based on an average industry selling price of A( to 01) per order depending on the si$e6i.e &aby+ PA(.)), 4om+ P0)).)) and >ad+ P01).))7.
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-ur 3ales 9orecast by "uarter is shown in the gure below. 0)) D) A) :) 5) () 2) ') 1) 0) ) Buarter 0
Buarter 1
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Buarter 2
#OCATION he location selected for the coee bar concept is in uguegarao City because of its great location with the highest number of shoppers and students passing which is supported by a large and growing local population. here are limited number of coee bar within the area which successfully operated. he outlook for the future of uguegarao City is e#ceptionally positive and the most progressive area in Cagayan Ealley.
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TAR!ET MAR-ET here is a substantial population growth in the area as residential development continues and commercial development commences. 2
Café Paradise customers are the passing shoppers and students of all ages who enjoy a ne coee 6dine+in and take+out7 and a healthy, value+for+money pastries and salads. he majority of the general public in the shopping center were families and young singles. he cafe will make it particularly easy for a family and friends to enjoy a chat while drinking coee. Café Paradise will cater to those who wants to get their daily cup of great+ tasting coee in rela#ing atmosphere. 3uch customers vary in age, altough our location is close to the Fniversities where most of our clientele will be students and faculty. -ur market research shows that these are discerning customers that gravitate towards better tasting coee. 9urthermore, a lot of students consider coee bars to be a convinient studying or meeting location where they can read or meet with peers without necessity to pay cover charges. 9or us, this will provide a uni"ue possibility for building a loyal client base.
OB%ECTIVES 0. 1. '. 2.
&ecome selected as the *&est Coee &ar in the PhilippinesG urn in prots from the rst month and succeeding operationsG 4aintain continuity of customer relationshipsG ?ncrease the number of customers and average sales si$e.
MAR-ETIN! STRATE!Y Product
Healthy and light meals are the key point of dierentiation for the business because the coee bar has the capabilities and Ie#ibility to develop new menu to meet the changing needs and tastes of the customers. Price
%e propose to oer high "uality food and services at a price comparative to our major competitors. %e will meet the market on price to retain market share if we need to.our clientele have a medium to high disposable income and seek high "uality products and hood service, pricing will reIect the value of our products and services. Place
Customers access and purchase products and services through our batr front. he location of the cafe is at the wsetern partof uguegarao City. ?t is situated on the main area near the major supermarkets and universities. Promotion
%e will be undertaking a range of promotions of thye cafe. hese promotions will include oers of discounted meals and coee, but will only run for two weeks. %e estimate that this will be su8cient time to allow a smooth transition to ourselves as owners.
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-ur regular advertising will consist of shopfront, a frame advertising boards, monthly newspaper advertising and a three monthly Iyer drop in barangay areas.
he acfe is fully tted out with table, chair and decor that projects the deisre image of "uality and value as well as aligns with *C<9 P<;<>?3+ J-F; &3 &F>>J. his also applies to uniforms for the sta. he cleanliness of the premise, tables and chairs will be mmaintained to a consistently high standard at all times.
SA#ES STRATE!Y wo thousand Iyers will be distributed in the adjacent neighborhood, university campuses, malls and in selected o8ce within two weeks prior to the opening of the Cafe Paradise. . subse"uently, free postcards with Cafe Paradise endorsement will be printedto increase the company visibility among the patrons.
STORE
BRANC"ES
3tarbucks Coee &ean -thers Café Paradise
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Café Paradise 3tarbucks Coee &ean -thers
TAR!ET BUSINESS STORE PROPOSA# 5
0st+'rd Jear ' 3tores nearby Fniversities and/or &usiness area 2th Jear ' 3tores located in @u$on e -ro and >avao7
CAF. PARADISE TREND FORECAST FOR FIVE YEARS 0) D A : 5
Cafe Paradise
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3tarbucks Coee &ean
2
-thers
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Jear 1
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Jear 2
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S/OT ANA#YSIS STREN!T"
STRATE!Y
3ales and 4arketing+ currently holds market share in City
4aintain and grow market share by improving marketing and promotions both within and outside uguegarao City Provide "uality products and services to generate word of mouth endorsements and repeat business rain and develop stafe to deliver superior "uality of products and services 9und training, marketing and develop new menu items
@ocation is within the Fniversities and ;egional Centers 3kills+ knowledge, skills and e#perience of owners/managers in running successful café businesses 9inancial+ owner!s access to nancial resources and strong cash Iow from operations
/EA-NESS
STRATE!Y :
@ocation+ capacity due to Ioor space
?nvestigate the option of negotiating ac"uisition of additional Ioor space from other shops
OPPORTUNITY
STRATE!Y
conomy+ well positioned to take advantage of a strong economy, low interest rates and high disposable income 3ocial Patterns+ Population growth and increased standard of living Physical 9actors+ improved public transport and infastructure
#pand marketing and promotion and maintain prices at current market levels
T"REATS
STRATE!Y
Competitors+ other within the area
coee
?ncrease advertising and investigate potential to increase Ioor space ?ncrease advertising in the surrounding areas to attract new customers
shops Providing good customers
services
to
the
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