Coffee Shop Business Plan

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Executive Summary

Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a p to dream of as you try to escape the daily stresses of life and just a comfortable place to me your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalize on its proximity to the University of Oreg campus to build a core group of repeat customers. Java Culture will offer its customers the b prepared coffee in the area that will be complimented with pastries, as well as free books tha patrons can read to enjoy their visit.

The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus. The owners have secured this location through a three-year with an option for extending. The have also provided $140,000 of the required $170,000 sta funds. The remaining capital will be o btained through Bank of America commercial loans.

The company is expected to grow sales revenue from $584,000 in FY2001 to $706,000 in ye three. As Java Culture will strive to maintain a 65% gross profit margin and reasonable oper expenses, it will see net profits grow from $100,000 to $125,000 during the same period.

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Turn in profits from the first month of operations. Maintain a 65% gross margin.

1.2 Keys to Success The keys to success will be: 

 

Store design that will be both visually attractive to customers, and designed for fast a efficient operations. Employee training to insure the best coffee preparation techniques. Marketing strategies aimed to build a solid base of loyal customers, as well as maxim the sales of high margin products, such as espresso drinks.

1.3 Mission

Java Culture will make its best effort to create a unique place where customers can socialize each other in a comfortable and relaxing environment while enjoying the best brewed coffee espresso and pastries in town. We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality. Java Culture will invest i profits to increase the employee satisfaction while providing stable return to its shareholders

Company Summary

Java Culture, an Oregon limited liability company, sells coffee, other beverages and snacks i 2,300 square feet premium premium coffee bar located near near the University of Oregon Oregon campus. Java Culture's major investors are Arthur Garfield and James Polk who cumulatively own over 70% the company. The start-up loss of the company is assumed in the amount of $27,680.

Master your semester with Scribd  2.1 Company Ownership Read Free Foron 30this Days Sign up to vote title  & The New York Times Useful Not useful   Java Culture is registered as a Limited Liability Corporation in the state of Oregon. Arthur Cancel anytime.

Special offer forGarfield students:owns Only $4.99/month. 51% of the company. His cousin, James Polk, as well as Megan Flanigan and Barkley hold minority stakes in Java Culture, LLC.

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Insurance (general liability, workers' compensation and property casualty) coverage total premium of $2,400. Pre-paid rent expenses for one month at $1.76 per square feet in the total amount o $4,400. Premises remodeling in the amount of $10,000. Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).

The required start-up assets of $142,320 include: 



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Operating capital in the total amount of $67,123, which includes employees and own salaries of $23,900 for the first two months and cash reserves for the first three mon of operation (approximately $14,400 per month). Start-up inventory of $16,027, which includes: Coffee beans (12 regular brands and f ive decaffeinated brands) - $6,000 o Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. - $7,900 o Retail supplies (napkins, coffee bags, cleaning, etc.) - $1,840 o Office supplies - $287 o Equipment for the total amount of $59,170: o Espresso machine - $6,000 o Coffee maker - $900 Coffee grinder - $200You're Reading a Preview o Food service equipment (microwave, toasters, dishwasher, refrigerator, blend o Unlock full access with a free trial. etc.) - $18,000 Storage hardware (bins, utensil rack, shelves, food case) - $3,720 o Download With Trial Counter area equipment (counter top,Free sink, ice machine, etc.) - $9,500 o Serving area equipment (plates, glasses, flatware) - $3,000 o o Store equipment (cash register, security, ventilation, signage) - $13,750 o Office equipment (PC, fax/printer, phone, furniture, file cabinets) - $3,600 o Other miscellaneous expenses - $500

Master your semester with Scribd  Read Free Foron 30this Days Sign up to vote title Funding for the company comes from two major sources--owners' investments and bank  loa & The New York Times Useful  Not useful Two major owners, Arthur Garfield and James Polk, have contributed $70,000 and $30,00 Cancel anytime.

Special offer forrespectively. students: OnlyAll $4.99/month. other investors have contributed $40,000, which brings the total investment $140,000. The remaining $30,000 needed to cover the start-up expenses and assets came fr

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NEED ACTUAL CHARTS?

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Start-up Requirements

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Start-up Expenses

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Remodeling

Other

Total Start-up Expenses

Start-up Assets

Cash Required

Start-up Inventory

Other Current Assets

Long-term Assets

Total Assets

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Total Requirements


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Assets

Non-cash Assets from Start-up

$75,197

Cash Requirements from Start-up

$67,123

Additional Cash Raised

$0

Cash Balance on Starting Date

$67,123

Total Assets

$142,320

Liabilities and Capital

Liabilities

You're Reading a Preview Current Borrowing

$10,000 Unlock full access with a free trial.

Long-term Liabilities

Download With Free Trial $20,000

Accounts Payable (Outstanding Bills)

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All other investors

$40,000

Additional Investment Requirement

$0

Total Planned Investment

$140,000

Loss at Start-up (Start-up Expenses)

($27,680)

Total Capital

$112,320

Total Capital and Liabilities

$142,320

Total Funding

$170,000

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2.3 Company Locations and Facilities You're Reading a Preview

Java Culture coffee bar will be located on the ground floor of the commercial building at the Unlock full access in withEugene, a free trial. corner of West 13th Avenue and Patterson Street OR. The company has secured a one-year lease of the vacant 2,500 square feet premises previously occupied by a hair salon lease contract has an option of renewal for three years atTrial a fixed rate that Java Culture will Download With Free execute depending on the financial strength of its business.

The floor plan will include a 200 square feet back office and a 2,300 square feet coffee bar, which will include a seating area with 15 tables, a kitchen, storage area and two bathrooms. space in the coffee bar will be approximately distributed the following way--1,260 square fee  area, (i.e., 55% of the total) for the seating area, 600 square feet for on the production Read Free For 30this Days Sign(26%) up to vote title  the remaining 440 square feet (19%) for the customer service area.  Useful  Not useful

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property is located in a commercial area within a walking distance from the University o Special offer forThis students: Only $4.99/month. Oregon campus on the corner of a major thoroughfare connecting affluent South Eugene

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Java Culture will offer its customers the best tasting coffee beverages in the area. This will achieved by using high-quality ingredients and strictly following preparation guidelines. The layout, menu listings and marketing activities will be focused on maximizing the sales of high margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as s refreshment beverages, will be sold in the coffee bar. Java Culture wi ll also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans.

The menu offerings will be supplemented by free books and magazines that customers can r inside the coffee bar.

3.1 Product Description

The menu of the Java Culture coffee bar will be built around espresso-based coffee drinks su as lattes, mochas, cappuccinos, etc. Each of the espresso-based drinks will be offered with w skimmed, or soy milk. Each of these coffee beverages is based on a 'shot' of espresso, which prepared in the espresso machine by forcing heated water through ground coffee at high pressure. Such espresso shots are combined with steamed milk and/or other additives like c caramel, etc., to prepare the espresso-based beverages. Proper preparation techniques are o paramount importance for such drinks. A minor deviation from the amount of coffee in the sh the size of the coffee par ticles, the temperature of milk, etc., can negatively affect the qualit the prepared drink.


Unlock full access with a free trial. 3.2 Sales Literature

Two thousand flyers will be distributed in the adjacent neighborhood, on the University camp Download With Free Trial at the malls and in the selected office buildings within two weeks prior to the opening of Java Culture. Subsequently, free postcards with Java Culture endorsement will be printed to incre the company visibility among the patrons.

Master your semester with Scribd  Read Free Foron 30this Days Sign up to vote title Market Analysis Summary  & The New York Times  Useful  Not useful U.S. coffee consumption has shown steady growth, with gourmet coffee having the stronges Cancel anytime.

Special offer for students: Only $4.99/month. growth. Coffee drinkers in the Pacific Northwest are among the most demanding ones. They

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categories and mostly depends on the level of higher education, proximity to the University o Oregon campus will provide access to the targeted customer audience. The chart and table below outline the total market potential (in number of customers) of gourmet coffee drinkers in Eugene, OR.

You're Reading a Preview NEED ACTUAL CHARTS?



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Year 1


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Year 2

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Year 3

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Other

0%

5,000

5,000

5,000

5,0

Total

1.63%

34,000

34,550

35,110

35,


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4.2 Target Market Segment Strategy

Java Culture will cater to people who want to get their daily cup of great-ta sting coffee in a relaxing atmosphere. Such customers vary in age, although our location close to the Univers campus means that most of our clientele will be college students and faculty. Our market research shows that these are discerning customers that gravitate towards better tasting cof Furthermore, a lot of college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges. For us, this will provide a unique possibility for building a loyal client base.


Unlock full access with a free trial. 4.2.1 Market Needs

General trend toward quality amongDownload U.S. consumers definitely With Free Trial plays an important role in the recent growth in gourmet coffee. Additionally, such factors as desire for small indulgencies, f something more exotic and unique, provide a good selling opportunity for coffee bars.

4.3 Industry Analysis

Master your semester with Scribd  Read Free Foron 30 Days Sign up toUnited vote this titleover the last Coffee consumption has shown a steady 2.5% growth rate in the States  decade. In 1994, total sales of coffee were approximately $7.5 billion coffee & The New York Times Useful Not gourmet useful with Cancel anytime.

(or $2.5 billion) of that. The retail coffee industry is flourishing in the U.S. Special offer forrepresenting students: Only33% $4.99/month. Pacific Northwest. The local climate, with a long rainy season, is very conducive for the

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near the University of Oregon campus. These include Starbucks, Cafe Roma, The UO Booksto and other Food service establishments that offer coffee. Starbucks will definitely be one of th major competitors because of its strong financial position and established marketing and operational practices. However, despite of Starbuck's entrenched market position, many customers favor smaller, independent establishments that offer cozy atmosphere and good coffee at affordable prices. Cafe Roma is a good example of such competition. We estimate t Starbucks holds approximately 35% market share in that neighborhood, Cafe Roma appeals 25% of customers, The UO Bookstore caters to another 10%, with the remaining market sha split among other establishments. Java Culture will position itself as a unique coffee bar that only offers the best tasting coffee and pastries but also provides home-like, cozy and comfortable environment, which established corporate establishments lack. We will cater to customers' bodies and minds, which will help us grow our market share in this competitive market. Buying Patterns

The major reason for the customers to return to a specific coffee bar is a great tasting coffee quick service and pleasant atmosphere. Although, as stated before, coffee consumption is uniform across different income segments, Java Culture will price its product offerings competitively. We strongly believe that selling coffee with a great service in a nice setting wi help us build a strong base of loyal clientele.

You're Reading a Preview Unlock full access with a free trial. Strategy and Implementation Summary

Java Culture's marketing strategy will be focused at Free getting new customers, retaining the Download With Trial existing customers, getting customers to spend more and come back more often. Establishin loyal customer base is of a paramount importance since such customer core will not only generate most of the sales but also will provide favorable referrals.

Master your semester withEdge Scribd  5.1 Competitive Read Free Foron 30this Days Sign up to vote title  & The New YorkwillTimes Notnot useful Java Culture position itself as unique coffee bar where patrons only enjoy a cu itsUseful can Cancel anytime.

brewed coffee but also spend their time in an ambient environment. Comfortable so Special offer forperfectly students: Only $4.99/month. and chairs, dimmed light and quiet relaxing music will help the customers to relax from the d

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In order to build up its client base, Java Culture will use banners and fliers, utilize customer referrals and cross-promotions with other businesses in the community. At the same time, customer retention programs will be used to make sure the customers are coming back and spending more at the coffee bar.

5.2.1 Sales Forecast

Food costs are assumed at 25% for coffee beverages and 50% for retail beans and pastries. Proximity to the University campus will dictate certain sales seasonality with revenues slight decreasing during the school vacation periods. The chart and table below outline our projected sales forecast for the next three years.



Master your semester  NEED ACTUAL CHARTS?with Scribd Read Free Foron 30this Days Sign up to vote title  & The New York Times Useful  Not useful  We recommend using LivePlan as the easiest way to create graphs for your own business pla Special offer for students: Only $4.99/month. Create your own business plan

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Coffee beans

$87,600

$96,360

$105,996

Pastries, etc.

$146,000

$160,600

$176,660

Total Sales

$584,000

$642,400

$706,640

Direct Cost of Sales

Year 1

Year 2

Year 3

Coffee beverages

$87,600

$96,360

$105,996

Coffee beans

$43,800

$48,180

$52,998

Pastries, etc.

$73,000

$80,300

$88,330

Subtotal Direct Cost of Sales

$204,400

$224,840

$247,324


Management Summary Download With Free Trial

Java Culture is majority-owned by Arthur Garfield and James Polk. Mr. Garfield holds a Bachelor's Degree in Business Administration from the University of ZYX. He's worked for sev years as an independent business consultant. Previously, he owned the ABC Travel Agency, which he profitably sold four years ago. Mr. Garfield has extensive business contacts in Oreg  that he will leverage to help his new venture succeed. Mr.Read Polkup has aFor Bachelor's Free 30this Days Sign to vote on titleDegree in  Psychology from the XYZ State University. For the last five years he hasNot worked useful as a manag  Useful  anytime. DEF Ristorante, a successful Italian restaurant in Portland, OR. Cancel Under Mr. Polk's managemen Special offer for students: Only $4.99/month. the restaurant has consistently increased sales while maintaining a lower than average level

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managerial experience in the definitely industry in Oregon. This person's responsibilities will include managing the staff, ordering inventory, dealing with suppliers, developing a marketin strategy and perform other daily managerial duties. We believe that our candidate has the r experience for this role. A profit-sharing arrangement for the manager may be considered ba on the first year operational results.

6.2 Management Team Gaps

Despite the owners' and manager's experience in the definitely industry, the company will r the consulting services of ABC Espresso Services, the consultants who have helped to develo the business idea for Java Culture. This company has over twenty years of experience in the retail coffee industry and has successfully opened dozens of coffee bars across the U.S. Consultants will be primarily used for market research, customer satisfaction surveys and to provide additional input into the evaluation of the new business opportunities.

6.3 Personnel Plan The table below outlines the personnel needs of Java Culture coffee bar.

Personnel Plan

You're Reading a Preview Year Year Unlock full1access with a free trial.2 Manager

$35,000

Baristas

$50,000


Master your semester$39,600 with Scribd Employees & The New York Times Special offer forTotal students: Only $4.99/month. People 7

$54,000

Year 3

$40,824

$58,320

$52,000 Read $56,000 Free Foron 30this Days Sign up to vote title

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two years. Java Culture will maintain a healthy 65% gross margin, which combined with reasonable operating expenses, will provide enough cash to finance further growth.

7.1 Important Assumptions General Assumptions

Plan Month

Current Interest Rate

10.00

Long-term Interest Rate

10.00

Tax Rate

25.42

You're Reading a Preview Other


0



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Master your semester Scribd Create your own business with plan & The New York Times

7.2 Projected Cash Flow



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As the chart and table below present, the company will maintain a healthy cash flow position

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NEED ACTUAL CHARTS?




Pro Forma Cash Flow

Download With Free Trial Year 1

Master your semester with Scribd Cash Received & The New York Times fromOnly Operations Special offer forCash students: $4.99/month.

Year 2


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New Current Borrowing

$0

$0

$0

New Other Liabilities (interest-free)

$0

$0

$0

New Long-term Liabilities

$0

$0

$0

Sales of Other Current Assets

$0

$0

$0

Sales of Long-term Assets

$0

$0

$0

New Investment Received

$0

$0

$0

Subtotal Cash Received

$584,000

$642,400

$706,640

Expenditures

Year 1

Year 2

Yea

You're Reading a Preview Expenditures from Operations Unlock full access with a free trial.

Cash Spending

Bill Payments

$124,600 $143,800 Download With Free Trial $327,865

Master your with Scribd Subtotal semester Spent on Operations $452,465 & The New York Times Cash Spent Special offer forAdditional students: Only $4.99/month.

$388,715

$420,945

$532,515

$576,089 


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Repayment

Purchase Other Current Assets

$0

$0

$0

Purchase Long-term Assets

$0

$2,000

$2,000

Dividends

$0

$0

$0

Subtotal Cash Spent

$455,765

$541,400

$585,350

Net Cash Flow

$128,235

$101,000

$121,290

Cash Balance

$195,358

$296,358

$417,648

7.3 Key Financial Indicators






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With average monthly fixed costs of $20,300 in FY2001 and an average margin of 65%, Java Culture's break-even sales volume is around $31,300 per month. As shown further, the comp is expected to generate such sales volume from the outstart.

NEED ACTUAL CHARTS?




Break-even Analysis

Master your semester with Scribd Monthly Revenue Break-even & The New York Times Special offer for students: Only $4.99/month. Assumptions:


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17.63% in FY2003. The table below outlines the projected Profit and Loss Statement for FY2 2003.

Pro Forma Profit and Loss

Year 1

Year 2

Sales

$584,000

$642,400

$706,640

Direct Cost of Sales

$204,400

$224,840

$247,324

Other

$0

$0

$0

Total Cost of Sales

$204,400

$224,840

$247,324

Gross Margin

$379,600

$417,560

$459,316

65.00%

65.00%

$143,800

$155,144

You're Reading a Preview Gross Margin %

Expenses

Payroll

Unlock full 65.00% access with a free trial.


$124,600

Master your semester with Scribd Sales and Marketing and Other Expenses $25,800 & The New York Times Special offer for students: Only $4.99/month. Depreciation

$5,400



Read Free Foron 30this Days Sign up to vote title $31,000 $27,600

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Payroll Taxes

$18,690

$21,570

$23,272

Other

$0

$0

$0

Total Operating Expenses

$243,730

$273,194

$290,782

Profit Before Interest and Taxes

$135,870

$144,366

$168,534

EBITDA

$141,270

$149,866

$174,034

Interest Expense

$2,821

$2,326

$1,618

Taxes Incurred

$33,740

$35,510

$42,424

Net Profit

$99,308

$106,530

$124,491

16.58%

17.62%

You're Reading a Preview Net Profit/Sales

17.00% Unlock full access with a free trial.


7.6 Projected Balance Sheet

The company's net worth is expected to increase from approximately $212,000 by the end o FY2001 to approximately $443,000 in FY2003. The table below summarizes the projected balance sheets for this period.  Read Free Foron 30this Days Sign up to vote title

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Inventory

$21,175

$23,293

$25,622

Other Current Assets

$0

$0

$0

Total Current Assets

$216,533

$319,651

$443,270

Long-term Assets

$59,170

$61,170

$63,170

Accumulated Depreciation

$5,400

$10,900

$16,400

Total Long-term Assets

$53,770

$50,270

$46,770

Total Assets

$270,303

$369,921

$490,040

Long-term Assets

You're Reading a Preview Liabilities and Capital

Year 1

Year 2

Year 3


Current Liabilities

Accounts Payable


Master your semester with Scribd Current Borrowing $6,700 & The New York Times Current Liabilities Special offer forOther students: Only $4.99/month.

$0

$31,947

$34,836

$3,400

$100


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Retained Earnings

($27,680)

$71,628

$178,159

Earnings

$99,308

$106,530

$124,491

Total Capital

$211,628

$318,159

$442,650

Total Liabilities and Capital

$270,303

$369,921

$490,040

Net Worth

$211,628

$318,159

$442,650




We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. Create your own business plan

You're Reading a Preview 7.7 Business Ratios Unlock full accessratios. with a free trial. The table below outlines the company's business The last column represents industry average business ratios for Specialty Eating Places (SIC 5812).

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Long-term Assets

Total Assets

Current Liabilities

Long-term Liabilities

Total Liabilities

Net Worth

Percent of Sales

Sales

1

You're Reading a Preview Gross Margin Unlock full access with a free trial.

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Pre-tax Return on Assets

Additional Ratios

Net Profit Margin

Return on Equity

Activity Ratios

Inventory Turnover

Accounts Payable Turnover

Payment Days

You're Reading a Preview Total Asset Turnover Unlock full access with a free trial.

Debt Ratios


Debt to Net Worth

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Current Debt/Total Assets

Acid Test

Sales/Net Worth

Dividend Payout

Read more: http://www.bplans.com/coffee_shop_business_plan/financial_plan_fc.php#ixzz3FWBo O





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